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R A D I O T E L E V I S I O N C A B L E S A T E L L I T E i Nov 20

No One's Better With Breaking News.

When the earthquake hit Northern California, the whole world was moved. Thanks, in part, to the diligent news coverage provided by Conus Communications and our members, especially KTXL (Sacramento/Stockton) and KHJ (). In the six days following the earthquake, the Conus Satellite News Cooperative exchanged more than 500 live, custom reports from the Bay area. Even with all that coverage we weren't able to meet every demand. But the five Conus SNG trucks on the scene did transmit more custom -tailored earthquake insight to local stations than any other news organization. To learn more about Conus services, call 612/642 -4573. Or write: Conus Communications, 3415 University Avenue, Minneapolis, MN 55414.

CO,NIU/I>y®

ZI19£ -1V 113Nx0t 50,1 9ÚlS ZZ i k'00?-4 SVS-lnr Ot/AOR NZI 99EZl 2119E 19£ 119I0-£1-,4JJ L-^ YYY*VY'Mf*Y - +;r. Most hosts ask questions. Jesse Jackson looks for answers.

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Jesse Jackson Volces OÎ merica One Hour. Once A Week. One Of A Kind.

Fall 1990.

Produced by Quincy Jones Productions in association with Jesse L. Jackson Sr. Productions Inc. and distributed by

WARNER BROS. DOMESTIC DISTRIBUTION A Warner Communications Company Broadcasting iîNov20 Vol. 117 No. 21

focuses attention on America's public's attitude toward news Shadow weaknesses in global media organizations shows market. network TV news maintaining favorable rating with over respondents, but losing ground 52/ CABLE- as impartial observer of cable... BREAKFAST CLUB political and social scene. Senate Commerce New VH -1 cable program Committee hearings on includes celebrity guests, 64/ ZENITH FOCUS 1984 Cable Act give music and live hook- ups with radio's "morning zoo" Zenith Electronics Corp. preview of cable programs. introduces high- definition TV reregulation production system. expected next year. 54/ ONE FOR Among those METROPLEX 87/ LEADING EDGE Henry Schleiff leads testifying (l -r): Jim FCC Review Board upholds Viacom's entertainment and Robbins, Cox Cable; ruling granting Metroplex Communications license broadcast operations with hard work humor. John Malone, TCI, and renewal, dismissing competing and sense of Jim Mooney, NCTA. application. PAGE 27. DEPARTMENTS 58/ PUBLIC TV AGREEMENT

Public TV groups and Advertisers Index 86 Radio review Day -long FCC en Corporation for Public Business 47 banc hearing on technical improvement of AM band Broadcasting agree on national program funding plan. By the Numbers 12 explores, among other things, approaches for Cablecastings 67 making AM more competitive with FM. PAGE 31. Changing Hands 60 ATTENTION Closed Circuit 6 K MART SHOPPERS Datebook 18 aimed at teenagers in 29/ REINING CBS says its first -year prime Editorials 90 January. IN CABLE promotional tie -in with K Fates & Fortunes 83 mart results in higher Fifth Estater 87 Senator John Danforth (R- ratings. Mo.) introduces cable 36 / 'COSBY' PASS For the Record 68 reregulation bill that NCTA Sixteen of top -20 market In Brief 88 says offers "series of extreme stations, including WWOR -TV International 56 solutions to problems that , decline Viacom 51/ WALL -TO -WALL Journalism 51 are either modest or Enterprises' offering for COVERAGE Law & Regulation 40 nonexistent." NAB, INN second -cycle renewal of In wake of NBC News's slow Masthead 24 support lawmaker's initiative. The Cosby Show. start in providing coverage of The Media 58 northern California Monday Memo 25 34/ TAKING LEAVE 40/ TV SPORTS On Radio 52 INN President Preston Football and Open Mike 23 Padden says he will join Fox commissioners tell Senate that Programing 35 Television as soon as his alleged "siphoning" of Satellite Footprints 48 successor is chosen. sports program from over -air Stock index 14 TV to cable is not grand issue some have made it; 35/ ROAD TO NATPE broadcasters ask Congress Broadcasting (ISSN 0007 -2028) is pub- Rep firm executives expect to limit increasing cable TV lished 52 Mondays a year by Broadcasting increased 1990 Publications Inc., 1705 DeSales Street. N.W., business at sports share. Washington. D.C. 20036. Second -class post- NAIPE International age paid at Washington, D.C.. and additional convention in New Orleans. 47/ offices. Single issue $2 except special issues Among high -profile TVB'89 $3.50 (50th Anniversary issue $10). Sub- scriptions. U.S. and possessions: one year speakers and panelists there: Members of Television Tom Brokaw in Berlin Bureau of Advertising are told $70, two years $135. three years $190. Ca- NBC President and CEO earthquake, network gets nadian and other international subscribers to accentuate value of TV year. Robert Wright; actress Candice kudos for its performance in add $20 per U.S. and possessions advertising $235 yearly for special delivery. $100 for Bergen (Murphy Brown), during reporting news of East organization's 35th annual first- class. Subscriber's occupation required. and FCC Chairman Al Sikes. Germany's opening of Berlin Annually: Broadcasting o Cable Yearbook conference in Los Angeles. Wall. $115. Across the Dial $6.95. Microfilm of Broadcasting is available from University 36/ FOX SOAP Microfilms, 300 North Zeeb Road, Ann Arbor, 56/ UP TO SNUFF 62/ PRESS SURVEY Mich. 48106 (35mm. full year $55). Postmas- Fox station group will launch ter. please send address corrections to new half -hour strip Testimony at Hill hearing Times Mirror's survey of Broadcasting, 1705 DeSales St., N.W., Washington, D.C. 20036.

Closed Circuit 1 Closed Circuit 1 Closed Circuit 1 Closed Circuit 1 Closed Circuit 1

YORK likely show, also strip, is Ross NEW Shafer- hosted Not for Men Only, focusing on men's Billion here, billion issues. Also being there considered is weekly half -hour lifestyle show, America's Latest yardstick confirming Hit List, which examines lists bargain that Capital Cities got of "best of" in worlds of in $3.3 billion purchase of travel, leisure and ABC is word that both WABC -TV entertainment. New York and KABC -T/ Los Angeles each are expected to Big Apple hardball top $100 million in cash flow Viacom Enterprises for 1989. Even using second -cycle renewal offer and conservative multiple of, first -cycle entry of A say, 12 times trailing cash flow Different World apparently fell for top- market VHF facility, victim in nation's market two stations alone would now top (see story, page 36) when New be worth at least $2.5 billion. York WWOR-TV made conscious decision to Acquisition minded emphasize original Two new names - programing expenditures for Paramount and Tele- station's prime time and Communications Inc. -have access time periods. WWOR surfaced in bidding for cable's Home town hero General Manager Michael Nostalgia Network, which Alexander said if "millions and targets older audience and Lineup was stellar at seventh annual dinner dance held by Caucus millions of dollars are going serves over six million for Producers, Writers and Directors at Chasen's restaurant in Los to be spent on programing, it subscribers, and is one of last Angeles. L to r: Caucus Chairman Jerry Leider; Robert Daly, would be better spent on major programing networks Warner Bros. chairman and chief executive officer, and Jack Va- developing original programing not owned by major media lenti, Motion Picture Association of America president. Daly re- for our station." groups. TCI, which has ceived the organization's first "Executive of the Year Award." Currently, superstation is bought into Showtime and is carrying parent company looking at purchase of MCA's first -run Dragnet and MGM /UA, also has been one -fifth share in cable Network, fought off in lawsuit Adam 12 series, and Alexander mentioned as chief equity sports service since early this last spring. says big push will be made player in stake that Family year, and last spring was Viacom's to handle more MCA product, Channel is selling. reportedly talking with ABC, new crop expand in -house which has first refusal on Look for word soon from productions and "advertise" Nick's niche only portion of ESPN it does not Viacom that it may bring three, co- production ventures with

own. Potential buyers could possibly four, new first -run other producers. "When I gave Word has it that Nicholas not be confirmed but are programs to NAIPE them [Viacom] my answer Kiernan has been named [no to making -offers for operations manager for believed to include marketplace in January. counter Japanese firms other than Sources at last week either show], they said they newly formed CBS Hispanic company those with which ESPN is said it was virtually certain it would negotiate with my ( "Closed partnering for cable would proceed with Super Cop, competitors," Alexander Circuit," Sept. 25). Kiernan has Japanese sports service Japanese about crime fighter said. "Obviously I am not been with CBS since 1978, - firm Itoh, national with futuristic interested in talking about it joining as financial analyst, trading C. equipped broadcaster NHK and ad technology. Also likely is [Cosby renewal] for at least two CBS Inc., and most recently Dentsu. new years. The flip -side is that was director, long -form agency One other day- and -date early fringe to U.S. Entertainment we want to invest in original programing, affiliate foreign effort buy into strip, Coast was Dutch TV programing for prime time, relations, CBS Radio Networks. cable programing to Coast, magazine covering rather than Cosby." Beginning with 1990 bid for Financial News and film industries. Third season, CBS Radio Sports and CBS Radio Representatives King Wórld's lock on 'Monopoly' will produce, affiliate and sell Spanish -language coverage Almost three years in development, King World Productions has made good on its promise to introduce of All -Star Game, League TV version of Monopoly. And read on street last week was that many stations will put off making new game had Championship Series and decision on shows until they've chance to screen Monopoly pilot. "It's like the second coming," quipped one programer last week. "Seriously though, there is a lot of interest World Series to domestic and curiosity about the show within the station community You can? ask for better name recognition. If stations. done well, it has huge potentiaL" Biggest concern among station executives is how board game that Hot property often takes four or five hours to play can be distilled into 22- minute format. But Michael King, president and chief operating officer, KWP, responded that "the curiosity factor, coupled with the name brand Several non -U.S. firms, recognition, guarantees major tune -in sampling." King said program will be offered for cash, plus one including more than one minute of barter time, and will be available for fall 1990 launch. King declined to describe format last Japanese company, are week. "It's difficult to explain," he said. "You really have to watch the pilot," which was being edited at bidding to buy 20% of ESPN, in press time and will be available for viewing next week. Time period clearances will vary from market to what could be first market, said King. "We have to be flexible, " he said. "But we'll pass a market rather than take a time significant foreign buy into U.S. period where we can? succeed." But as King well knows, he cant afford to pass too many markets and program service. RJR expect to sell barter time in show with advertisers demanding minimum of 70% U.S. coverage, and, Nabisco has been shopping its more often these days, up to 80% coverage.

Broadcasting Nov 20 1989 6

FROM THE PEOPLEWH wünAmerica's most popular game.

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1 .1 oJ \ ?0 o t4OO- REA/7. 30. 550-ah USes $ 5p ,0. houses ses The MONOPOLY,'" game show is based upon Parker Brothers' MONOPOLY' 150 cow real estate trading game and is used under license from Parker Brothers. os t) MONOPOLY" is a registered trademark of © 1935, 1989 Parker Brothers. 450 Lots o on the ALI- Doube _62s is PRODUCED BY E N T E R P R I S E S A unit of Columbia Pictures Entertainment. Inc.

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4 ----: /r) ) Closed Circuit 2 Closed Circuit 2 Closed Circuit 2 Closed Ci It 2 Closed Circuit 2

All in the family sector," he said. "Putting attitude toward cable, tò which which could fairly be called rules into a more intractable he has been most hottest rising sports Tisches (Larry and Bob) are environment is a mistake in conciliatory of broadcast property in 1980's, claiming not only siblings at CBS. One this area." representatives. His 10.0 average and 21.3 pair newly united at the endorsement of Senator John championship game rating. network are brothers Warner Hill contest Danforth's cable In spirit of sharing, several (Steve and Jim). Younger Vacancy on House reregulation bill and jabs at sources said, rotating seasons brother Steve, in late 20's, is cable during last week's scenario may be outcome of assistant to President Larry Subcommittee created by oversight hearing (see page visits from incumbent Tisch, joining staff last spring death of Mickey Leland (D- 27) were more akin to upon graduation from tournament rightsholder Tex.) will not be filled until rhetoric commonly used by CBS (which lost NBA last week; Harvard Business School and next year. On eve of Preston Padden, outgoing see "Top of the Week ") and after working previously as congressional adjournment, president of Association of from ABC and NBC (which last CBS Sports researcher. Brother number of members from Independent Television week won NBA) on Jim joins company in parent Commerce Stations. Speculation was that Thanksgiving week. NBC December from HBO to head were said to be with Padden's announced Sports President Dick new CBS Enterprises Committee vying for seat. In running: departure to join Fox Network Ebersol he NBA division, comprising said shares Terry Bruce (D- III.), J. Roy Fritts may be stepping into belief in synergies of international, and Rowland (D -Ga.) and hard -line role. professional and college ball other domestic distribution. Edolphus Towns (D- N.Y.). appearing network, Both were close family on same Towns was Congressional and he said NBC will make friends of Larry Tisch, having KANSAS CITY Black serious for grown up near Tisch home Caucus candidate pitch some part appointed to take Leland's of 64 -game tournament. But in in Rye, N.Y. seat on Commerce. Question Hot ticket theory, CBS has $150 million WASHINGTON remains as to whether spot per year it will not spend on should go to minority member. Christmas may come on NBA to use in sweetening its Thanksgiving for National offer to NCAA- proposal Collegiate Athletic Friends at odds Metamorphosis rumored to include Association as three broadcast expansion of broadcast FCC Chairman Alfred Sikes Washington observers last networks follow stars to package by adding games week were taking note and fellow Missourian and of NCAA headquarters in Kansas heretofore carried by ESPN. In Republican Senator John National Association of City, Mo., to talk turkey over any case, said one Broadcasters President Eddie Danforth are long- standing which will carry NCAA observer, NCAA knows it can friends and share Fritts's sudden get -tough tournament, serve as insurance to all fundamental belief that three networks as early 1990 something must be done NFL rights negotiations about what they see as hang over all three networks monopoly powers of cable, like Damocles sword. but they found themselves at odds last week over how to TOKYO do it. For one thing, Danforth believes cities should have central role in keeping check Pacific specific on cable, while Sikes thinks Keystone they should have as little role as Communications-offspring of possible. Sikes believes Wold Communications - municipal regulation leads to Bonneville Satellite merger last abuses and discourages summer (BROADCASTING, competition. He told Aug. 7)-has been too busy BROADCASTING that allowing opening new Hollywood municipalities to "adjust" operations center and moving minimum technical its New York facilities to New standards set by FCC as Jersey to announce that it has Danforth bill proposes The Radio Presidency extended contract to handle would lead to "balkanization" of transmission of television traffic Peter Maer, of Westwood One's NBC /Mutual Radio, did first inter- standards. for Japanese International view with President Bush last week under plan White House has Danforth and Sikes agree Satellite Joint Users dubbed "Any Saturday." Plan is designed to give White House that municipalities should be Organization (JISO), radio access to President they have long com- allowed to regulate rates in plained they have not had-under President Reagan as well as partnership of six Japanese absence "effective of Bush. Interviews will be conducted on Fridays, run eight to 10 broadcasters, through mid - competition," but disagree minutes, and interviewer's service will have exclusive use of 60 1992. over who should define seconds of contiguous material on Friday, and be free to broadcast Contract already "effective competition." At material in full at 10 a.m. Saturday. At 10:15 a.m., transcript will be represents three full -time subcommittee hearing last made available to White House press corps. Correspondents told transponders' worth of week, Danforth said it White House they do not accept announced limit on excerpt that news, live sports and other should be left to Congress would be available for broadcast on Friday. They also object to programing. So it is fair bet because, unlike Sikes's FCC inclusion of CNN in rotation, despite fact CNN White House corre- that when Keystone issues administration, future ones spondents are heard on radio stations in 112 markets, saying request for proposals to cannot be counted on to "there is no CNN Radio." Sig Rogich, presidential assistant who is satellite operators this month or reflect views of Congress. But responsible for making Bush available to radio correspondents, next, it will specify at least Sikes believes it's FCC's job. expects President to go one -on -one with radio correspondents up three transponders on next - "We are in a highly dynamic to 15 times yearly. Counting CNN, 10 groups are on rotation list. generation birds.

Broadcasting Nov 20 1989 10 Skip Holmes President andGenera/Marager Gannett Ka sasCity,Missouri

When Skip Holmes targets new outdoor business, he arms himselfwith MART." The MART Consumer the "professional marketing habits -all provided in business and increased Intelligence System is the resource" around Kansas City. enough depth for accurate sales,do what Skip Holmes "focal point" in Gannett MART is specifically target marketing. does. Arm yourself with Outdoor's selling strategy. single source, with the largest 'That's important to our MART information first. Call And that spells success consumer sample size in the advertisers," says Skip Holmes. us today. 1-800-733-MART when targeting new busi- nation -ranging from 5,000 But the level of support from ness and increasing sales to 18,000 per market. Retail - Impact Resources is even more MART in a relatively flat business oriented consumer informa- important to him: "Far greater environment. tion includes shopping than I get from any other data _ft= IMPACT What's more, MART has behavior, store preference, source. It's phenomenal." RESOURCES helped Gannett become leisure activities and media If you're taking aim on new 125 Dillmont Drive, Columbus, 43235 BY THE NUMBERS 1

CBS's Peaceable Kingdom, starring Lind- hour with a 17.4/28 and 19.4/30 for each of the say Wagner (pictured), which faced ap- program's half hours. Prior to Week Five, ABC won parently too stiff competition from ABC's seven out of the eight 30- minute blocks with its Growing Pains and Head of the Class and NBC's Growing Pains -Head of the Class combination, but Unsolved Mysteries on Wednesdays at 8, was NBC has taken the remainder of the half- hours, pulled from the schedule last week (see story, from Week Five through last Wednesday's win dur- "Top of the Week "). During the current season, ing Week Nine. CBS's best numbers for the timeslot came from a Kingdom, which pulled in a low 6.7/11 for Week news special during Week Five on the San Francis- Eight, averaged a 7.0/11 over the one hour in co earthquake, gathering an 11.9/19 at 8 and an Week Nine, down 1.9/4 from the show's season -to- 11.4/18 at 8:30. Still, NBC's Mysteries won the "By the Numbers" continues on page 14

RATINGS ROUNDUP Week 8 Nom 6-Nov. 12 Rank/rating Network o Show Rank/rating Network Show

1 26.5/42 N Cosby Show 56 10.3/19 N Quantum Leap 2 243/38 N Cheers Rank/rating Network Show 57 9.9/15 F America's Most Wanted

3 24.1/37 N Different World 57 9.9/17 N Hardball

59 A N 4 23.3/35 A Roseanne 30 14.2/22 c Jake and the Fatman 9.6/18 Mancuso, FBI 5 20.8/36 N 60 9.5/15 A Young Golden Girls 31 14.1/22 N Magical World of Disney Riders 6 20.1/34 N L.A. Law 61 32 14.0/21 N Hogan Family 9.4/15 c Top of the Hill 7 N 19.9/31 Dear John 33 13.9/21 N Night Court 62 9.0/17 A ABC Mystery Movie 7 19.9/35 N Empty Nest 34 13.8/23 c 63 8.6/13 F Totally Hidden Video 9 19.4/31 C 60 Minutes 35 13.7/20 c Murphy Brown 64 8.3/13 A Mission: Impossible 10 18.9/30 N Unsolved Mysteries 36 13.6/21 c Major Dad 65 8.1/12 A Life Goes On 10 18.9/28 A Wonder Years 37 13.2/25 A 20/20 65 8.1/14 c Snoops 12 18.1/28 A ABC Sunday Movie 38 12.9/20 c CBS Sunday Movie 67 7.9/14 c Island Son 12 18.1/30 A 38 12.9/23 A Family Matters 67 7.9/14 c Tour of Duty 12 18.1/28 A Who's the Boss? 40 12.7/22 c 69 7.0/13 A Mr. Belvedere 15 17.6/26 C Murder, She Wrote 40 12.7/22 A Perfect Strangers 7.0110 F Open House 16 17.2/26 C CBS Monday Movie 42 12.5/20 A MacGyver 71 6.8/11 A Prime77me Live 17 17.0/26 N Matlock 43 12.0/19 A Anything But Love 72 6.7/11 C Peaceable Kingdom

18 16.0/24 N In the Heat of the Night 44 11.8/21 A thirtysomething 73 6.6/11 F Booker

19 15.9/26 A Growing Pains 44 11.8/22 N 227 74 A 6.5/12 F Cops

20 15.4/24 N NBC Sunday Movie 46 11.7/20 A Just the Ten of Us 74 6.5/13 c Sat. Night With Connie Chung

21 15.2/24 A Chicken Soup 46 11.7/18 C Rescue: 911 76 6.3/10 A ABC News Special

21 15.2/29 N Hunter 48 11.6/18 N My Two Dads, Wed. 77 6.0/9 F 21 Jump Street

23 15.0/24 A Head of the Class 49 11.3/16 F Married...With Children 78 5.7/10 A Living Dolls 24 14.8/26 A Full House 50 11.1/20 A China Beach 78 5.7/9 c Wolf

25 14.7/23 A Doogie Howser, M.D. 51 11.0/19 N Bayivatch 80 5.3/8 F Alien Nation

25 14.7/23 M NBC Monday Movie 52 10.7/17 c 48 Hours 81 5.0/9 F Reporters

27 14.6122 N ALF 53 10.6/19 C Paradise 82 A 4.3/7 F Tracey Ullman Show 28 14.4/26 N Amen 54 10.4/20 c Falcon Crest 83 A 3.1/5 F Garry Shandling's Show

28 14.4/25 N Midnight Caller 54 10.4/19 c Wiseguy 84 2.9/5 F Beyond Tomorrow

Guide to symbols Source: Nielsen Media Research -Down from last week -Up from last week -Premiere broadcast

FREEZE FRAMES: Syndication Scorecard* Week ended Nov. 6 Rank Program (Syndicator) Rtg Sins Covg Rank Program (Syndicator) Rtg Stns Covg 1 Wheel of Fortune (King World) 15.1 229 99 11 TV Net. Movie: Quartermaine-Lost City (TPE) 7.0 172 94 2 Jeopardy! (King World) 13.3 218 99 12 Star Search (TPE) 5.9 154 95 3 Debut Net. (MCA TV) 10.8 122 93 13 Geraldo! (Paramount) 5.8 198 99 4 Show (King World) 10.6 213 99 14 Family Feud (LBS Communications) 5.7 127 86 5 Cosby Show (Viacom) 10.3 204 98 15 Mama's Family (Warner Bros. Domestic TV) 5.5 170 90 6 Star Trek: Next Generation (Paramount) 9.9 233 97 15 Superboy (Viacom) 5.5 182 92 7 Current Affair (20th Century Fox TV) 8.5 184 96 7 Wheel of Fortune, wknd. (King World) 8.5 204 93 The following shows were rated, but not ranked 9 Entertainment Tonight (TPE) 8.4 165 95 Wrestling Network (Turner Program Services) 6.3 165 92 10 Donahue (Multimedia) 7.4 223 99 World Wrestling Federation (WWF) 8.6 250 97 Nielsen weekly pocketpieee Source: Nielsen and Broadcasting% own research.

Broadcasting Nov 20 1989 12 SIGNS OF SUCCESS

LIVE makes the grade.

2.5

2.1

9/5/88 10/16/89

When it comes to morning talk vehicles, LIVE WITH REGIS & KATHIE LEE continues to climb, increasing its NTI rating 19% since its national premiere.

SOURCE: Nll AA rb 9.5.1471. 10.I6-N9. BY THE NUMBERS 2

"By the Numbers" continues from page 12

Summary of date average of 8.9/15. The program's best numbers had been posted in Week Three, a 10.6/17. Broadcasting & Cable As Mysteries has gained ground during this season, NBC has managed to pull away with another Wednesday night win, taking night in B R O A D C A S T I N G the Week Nine with a 13.8/23 over ABC's 13.2/22. NBC won the night in Week Eight with a 14.0/23. SERVICE ON AIR CP's' TOTAL' For the week overall, NBC took Week Eight with a 15.4/25.3, over Commercial AM 4,966 257 5,223 ABC's 12.7/20.8 and CBS's 11.7/19.3. Together, the big three Commercial FM 4,251 779 5,030 delivered 36.7 million households, down 0.9 million households Educational FM 1,414 261 1,675 from Week Seven. Total Radio 10,631 1,297 11,928 In the evening news race, ABC's World News Tonight ranked first with an 11.1/20 over 10.3/19 Commercial VHF TV 548 21 569 CBS's and NBC's 10.0/19. In the book of days for Week Eight, ABC won Monday, Tuesday Commercial UHF TV 540 199 739 and Friday. NBC took Wednesday, Thursday and Saturday. CBS Educational VHF TV 123 5 128 won Sunday with a 15.9/24.6. Educational UHF TV 225 23 248 For the other nights of Week Nine, ABC almost lost Monday night Total TV 1,436 248 1,684 (17.0/26) to NBC's 16.9/26. CBS posted a 12.2/19 for the night, and the network's VHF LPTV 300 205 505 Teddy Z garnered a 10.3/15 at 8:30. On Tues- day, ABC won with a 23.1/36, its highest Tuesday night average 324 1,508 1,832 UHF LPTV this season. Total LPTV 624 1.713 2,337 FM translators 1,797 310 2,107 MarketScope VHF translators 2,717 122 2,839 The Standard & Poor's Industrials moved up 3.02 points last week, UHF translators 2,176 427 2,603 to close at 388.16 on Wednesday, Nov 15. The 126 stocks tracked on the Stock Index posted 68 advances, 45 declines and 13 unchanged. For the prior seven -day period, there were only 45 advances, 62 declines and 20 unchanged and the S &P had dropped 4.28 points. In the most recent period, Total subscribers 50.897,080 the Broadcasting with Other Major Interests group (BWOMI) posted 19 gainers and Homes passed '3.900.000 only nine declines. No BWOMI stocks were unchanged. The Cable 9.500 Total systems group had another off week, with eight advances, 10 declines and Household penetrationt 56.4% one stock unchanged. Programing stocks finished the week with -; Pa cable penetration 29.4% 16 advances, nine declines and one unchanged. Nelson Holdings had a reverse split, offering one share for 10 outstanding on Nov 15, and closed out the week at 131/4. Includes ofl -air licenses. Penetration percentages are of TV household universe of t J 90.4 million. ' Construction permit. 2 Instructional TV used service Studio- transmit- T- A- American. N -NYSE. O- NASDAQ. Bid prices and common A ter link. Source: Nielsen and Broadcasting's own research. Stock Wee Nobs: Toronto. stock used unless otherwise noted. P/E ratios are based on earnings per share for the previous 12 months as published by Standard & Poor's or as obtained by Broadcasting's own research.

STOCK INDEX 1

Market Market, Closing Closing Capitali- Closing Closing Capitalq Ned Wed Net Percent P E nation Voted Ned Net Percent P E ration

Nov 8 Nov 1 Change Change Ratio(000,000) Nov 8 Nov 1 Change Change Ratio(000,000)

BROADCASTING BROADCASTING WITH OTHER MAJOR INTERESTS

N ICCB) Capital Cities ABC 546 547 - 1 - 00.18 22 9,827 N (BLC) A.H. Belo 38 114 37 1/4 1 02.68 51 758 N (CBS) CBS 20o 1/2 197 3/4 2 3/4 01.39 18 4,737 N (AFL) American Family 19 l''8 19 1/2 - 3/8 -01.92 18 1.551 A (CCU) Clear Channel 12 1/4 12 1/4 00.00 122 47 0 (ACCMA) Assoc. Commun. 36 33 3/8 2 518 07.86 -87 670 A (HTG) Heritage Media 3 1/4 3 1/4 08.33 -2 117 N (CCN) Chris-Craft 35 7/8 35 314 1/8 00.34 52 854 O (1COR) lacer Commun. 5 3/4 5 718 - 1/8 -02.12 -4 57 0 IDUCO) Durham Corp. 33 1/4 34 - 3/4 - 02.20 29 280

O (LINB) LIN 116 114 115 1 1/4 01.08 65 5.967 N (GCI) Gannett Co. 41 3/8 40 3/4 5/8 01.53 17 6,675

O (OBCCC) Olympia Broadcast 3/4 518 1)8 20.00 1 0 (GACC) Great Amer. Comm. 10 1/2 10 1/4 1/4 02.43 -3 329

O (OSBN) Osborn Commun. 12 3/4 12 3/4 00.00 8 86 N (JP) Jefferson -Pilot 41 41 314 - 3/4 -01.79 13 1,541

O (OCOMA) Outlet Commun. 25 I/4 25 114 00.00 31 165 N (KRI) Knight- Ridder 52 1/4 50 1/4 2 03.98 12 2,688

A (PR) Price Commun. 5 4 7/8 1/8 02.56 40 46 N (LEE/ Lee Enterprises 31 1/8 31 114 - 1:8 -00.40 18 759 O (SAGB) Sage Broadcasting 2 3/4 3 - 1/4 -08.33 -2 10 N (LC) Liberty 36 35 1/4 3/4 02.12 20 304

O ISCRPI Scripps Howard 67 72 - 5 - 06.94 34 691 N (MHP) McGraw -Hill 63 5/8 61 3/4 1 7/8 03.03 16 3,093

O (SUNNC) SunGroup Inc. 1 3/4 1 3/4 00.00 -2 4 A (MEGA) Media General 33 32 718 1í8 00.38 825 849 O (TURD) Telemando 6 6 34 - 34 - 11.11 -2 137 N (MOP) Meredith Corp. 33 5/8 33 38 114 0034 19 627 o (TVXGC) TVX Broadcast 4 5 8 4 1/2 11 02.77 33 0 (MMEDC) Multimedia 94 14 91 112 2 3/4 03.00 35 1.065

O (UTVI) United Television 35 12 34 3/8 1 118 03.27 50 387 A (NYTA) New York Times 24 78 26 1.2 - 1 51 -06.13 12 1953

14 PASSING ZONE

There's trouble in Rivers' cities.

5.5/27 4.2/16 2.8/14

WABC WCBS KMOV KTVI NEW YORK ST. LOUIS

Morning viewers are making tracks In the only two overnight markets for LIVE, as demonstrated by the where the morning shows go + 17% audience swing since the head -to -head on affiliates, Regis and beginning of the 89 -90 season. On a Kathie Lee leave Joan in the dust. markets -cleared basis LIVE's 3.2 SOURCE. YS1 10/89O.emig6ls CAR rating trounces Joan Rivers' 2.6.

SOURCE: till AA w,10 9/4, 10/1689: CAR wA 10/16. BY THE NUMBERS 3

STOCK INDEX 2

Marketiallniannt Market Closing Closing Capitally Closing Closing Capitali- Wed Wed Net Percent PE nation 't"7lrye. Wed Wed Net Percent PE zation Nov 15 Nov 8 Change Change Ratio(000,000) 111SMIPP. Nov IS Not 8 Change Change Ratio(000,000)

N (NWS) News Corp. Ltd. 19 as 19 3/4 - 3/8 -01.89 7 5,201 O (OMCM) Omnicom Group 24 1/2 23 3/8 1 1/8 04.81 14 606

O (PARC) Park Commun. 21 34 21 3/4 03.57 23 450 N (SAA) Saatchi & Saatchi 14 114 16 - 1 3/4 - 10.93 10 2,230

O (PLTZ) Pulitzer Publishing 29 28 1/2 1/2 01.75 14 303 0 (TLMT) Telemation 2 2 00.00 -33 9

N (REL) Reliance Group Hold. 6 5 112 1/2 09.09 25 447 A (UNV) Unptel Video 13 748 14 - 1/8 -00.89 22 29

O (RfRSY) Reuters Ltd. 43 518 42 1/2 1 12 0264 22 19,817

O (STAUF) Stauffer Commun. 146 142 4 02.81 49 146

N (TMCI Times Mirror 36 3/8 36 112 - 1/8 -00.34 14 4,657 CABLE O (TMCI) TM Communications 7132 11/32 - 1/8 -36.36 -1 1 N (TRB) Tribune 47 112 47 3/4 - 1/4 - 00.52 16 3,441

A (TBSA) Turner Bcstg.'A' S0 1/2 47 -1/2 3 06.31 -21 2503 A (ATN) Acton Corp. 15 15 58 - 518 -04.00 3 23

A (TBSBI Turner Bcstg. 'B' 49 518 44 318 5 1/4 11.83 -21 1,329 0 (ATCMA) Amer. TV & Comm. 49 3/4 49 114 1/2 01.01 72 5,423 A (WPOB) Washington Post 287 1/2 285 1/2 2 00.70 20 3,675 0 (CTEX) C -Ter Corti. 24 23 14 314 0222 28 409 A (CVC) Cablevision Sys. 'A 43 38 43 5/8 - 114 - 00.57 -7 958 A (CTY) Century Commun. 12 7/8 13 1/2 - 518 - 04.62 -34 839 0 (CMCSA) 16 1/4 16 1/2 - 1/4 -01.51 -18 1,634 A (FAL) Falcon Cable Systems 19 1/4 19 1/4 01.31 50 123 PROGRAMING O (JOIN) Jones Inferrable 16 7/8 17 118 - 1/4 -01.45 5 209

T (MHP.Q) Maclean Hunter 'X' 11 314 11 3/4 00.00 32 865 O (ALIT) All American TV 2 78 3 - 1.8 -04.16 3 T (RCI.A) Rogers Common. 'A' 117 115 2 01.73 -198 1,578

A (CLR) Color Systems 1 78 1 3/4 1/8 07.14 -1 10 T (RCI.B) Rogers Commun. '8' 101 112 98 3 1i2 03.57 -172 1,369 O (DCPU dick clerk prod. 6 1'2 6 7/8 - 3/8 -05.45 20 53 0 (TCAT) TCA Cable TV 18 1/4 18 12 - 1/4 - 01.35 38 441

N (DIS) Disney 127 7.8 122 7/8 5 04.06 28 17205 O ( TCOMA) Tele- Commun. 17 3I8 17 3'4 - 3I8 -02.11 -217 6,131

O (FNNI) Financial News 6 112 6 3/8 1/8 01.96 38 79 N (TL) lime Warner 134 1/2 129 718 4 518 03.56 27 8.649 A (FE) Fries Entertain. 2 118 2 1/8 00.00 -2 10 0 (UAECA) United Art. Ent. A 19 34 20 - 1/4 -01.25 -12 2,746

A (HHH) Heritage Entertain. 1 7/8 1 5/8 1/4 15.38 A 10 0 (UAECB) United Art. Ent. B 19 718 20 - 1/8 -00.62 -29 1,313

A (HSN) Home Shopping Net. 5 3/8 5 3/8 07.50 67 480 N (VIA) Viacom 511 58 57 1/2 1 1/8 01.95 38 3,128 N (KWP) King World 37 118 37 1(8 00.33 12 931 N (WU) Union 112 11/16 - 3/16 -27.27 27

O (KREN) Kings Road Entertain. 5/16 3/8 - 1 /16 -16.66 1 0 (WSMCA) WestMarc 30 7/8 30 3!4 1/8 00.40 -30 480

N (MCA) MCA 67 5/8 62 112 5 118 08.20 24 4,957

N (MGM) MCM-UA Commun. 20 1/2 18 112 2 10.81 -10 1,034

A (NNI) Nelson Holdings 13 7/8 1 1/8 12 3/4 -10 520

O (NNET) Nostalgia Network 1 34 1 7/8 - 1/8 -06.66 -2 9 EQUIPMENT & MANUFACTURING N (OPC) orlon Pictures 23 1/2 22 1 112 06.61 26 422

N (PCI) Paramount Commun. 55 56 18 - 1 1/8 -02.00 17 6,390

N (PCC) Pathe Communications 2 7/8 2 3/4 - 1/8 04.54 52 N (MMM) 3M 74 1/2 73 58 7/8 01.18 13 16,217

N (PLA) Playboy Ent. 15 58 15 1/2 1!8 ; 00.80 -38 146 N (ARV) Arvin Industries 14 518 14 58 0020 22 272

O (QNTXQ) Qintex Entertain. 1 18 1 7116 - 5/16 =21.73 24 0 (CCBL) C-Cor Electronics 13 314 14 - 1/'4 -01.78 11 56 O IQVCNI QVC Network 13 114 16 5/8 - 3 3/8 =20.30 21 133 N (CHY) Chyron 2 7/8 3 1/8 - 1/4 -08.00 -16 32 o (RVCC) Reeves Commun. 5 1/8 5 1/4 - 1/8 -02.38 -4 65 A (COH) Cohn i0 38 9 7/8 1/2 0506 7 20

o (RPICA) Republic Pic. 'A' 10 9 3/4 114 02.56 111 42 N (EK) Eastman Kodak 42 518 42 3/8 1/4 00.58 13 13,828

O (SP) Spelling Entertainment 11 318 11 1/4 1/8 01.11 23 376 N (GRU Gen. Instrument 40 1112 39 1 1/2 03.84 13 1,094

O (JUKE) Video Jukebox 5 34 51516 - 3/16 -03.15 -19 53 N (GE) General Electric 56 3/4 54 12 2 114 04.12 14 51205

N (WCU Warner 63 7/8 63 118 3/4 01.18 21 10,630 N (MRS) Harris Corp. 35 718 34 3/4 1 1/8 03.23 65 1.389

O (WOKE) Westwood One 137 N (MAI) MA Corn. Inc. 5 58 6 - 3/8 -06.25 11 134 N (IV) Mark IV Indus. 18 78 18 718 0456 9 184 O IMCDYI Microdyne 4 58 4 58 00.00 115 18

O (MCOM) Midwest Commun. 5 1.2 5 3/4 - 1/4 -04.34 15 16 1 ---at, N (MOT) Motorola 56 i 2 54 1/2 2 03.66 15 7,328

N (OAK) Oak Industries 1 1 0200 33 82

SERVICE A (PM) Pico Products I 1/4 3;4 1/2 6266 -1 4 N (SEA) Sci. Atlanta 24 3/4 21 118 3 5/8 1715 16 571

O (AGRP) Andrews Group 5 5/8 5 58 00.00 -5 51 N (SHE) Sony Corp. 57 1/2 57 7/8 - 3'8 - 00.64 29 16,249 O (BSIM) Dunlop & Sims 19 1/4 18 58 58 03.35 21 242 N (TEK) Tektronix 16 7/8 17 5/8 - 3'4 -04.25 49 488

N ICQ) Comsat 36 318 35 318 1 02.82 10 606 0 (TVTK) Television Tech. 7/16 7/16 00.00 43 3

N (CDA) Control Data Corp. 17 1/2 18 - 1/2 -02.77 A 731 N (VAR) Varian Assoc. 22 21 1 04.76 8 443 N (DNB) Dun & Bradstreet 44 1/2 49 12 - 4 58 -09.41 15 8,329 0 (WGNR) Wegener 2 1/2 2 58 - 1/8 -04.76 6 18

N (FCB) Foote Cone & B. 28 3/4 28 18 5/8 02.22 17 245 N (WX) Westinghouse 71 518 58 3 518 05.33 12 10,373

O (GREY) Grey Advertising 169 166 3 01.80 15 198 N (ZE) Zenith 12 78 12 58 1/4 01.98 1287 344

O (IDBX) IDB Communications 6 6 00.00 300 29 N (IPG) Interpublic Group 33 18 33 1/2 - 3/8 -01.11 16 1.135 Standard & Poor's 400 388.16 385.14 102 0038

Broaacastrg Ncv 70 1989 16 If you want to dominate morning television, LIVE is your only choice.

18 HH SHR 17

16 16

15

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SEPT 88 OCT88 NOV 88 FEB 89 MAY 89 OCT 89 PREMIERE

Stations that invested in LIVE have enjoyed solid, steady growth from day one. So follow the road to success. Renew now for the third successful season of LIVE WITH REGIS & KATHIE LEE. SOURCE, NSI Metered Markets, sane station /I'P ycu.,eac

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indicates new listing or changed item. vision Arts and Sciences, New York chapter. Co- men," seminar sponsored by Center for Commu- pacabana, New York. nication. Center auditorium, New York. Informa- tion: (212) 836 -3050. Nov. 29- "Political Advertising: A Conversation This week with Tony Schwartz," seminar sponsored by Cen- Dec. 1 -"On Location with the Weatherman: Nov. 20 -17th International pre- ter for Communication. Center auditorium, New WNBC, WABC, Fox 5, WCBS," seminar sponsored sentation. Sheraton Center, New York. Information: York. Information: (212) 836 -3050. by Center for Communication. Center auditorium, New York. Information: (212) Gillian Rose, (212) 489 -6969. Nov. 29- American Women in Radio and Televi- 836 -3050. Nov. 21- International Radio and Television So- sion, Washington chapter luncheon. Speaker: Dec. 1- Broadcast Pioneers, Washington chap- ciety newsmaker luncheon, featuring Michael FCC Chairman Al Sikes. National Press Club. ter, 10th annual banquet, featuring presentation of Checkland, director -general, BBC. Waldorf As- Noon. Reservations: (202) 578 -0811. Distinguished Service Awards to WXEX -TV Rich- toria, New York. Information: (212) 867 -6650. Nov. 29 -"CBS Sports and the ," mond, Va., and WFMD(AM)- WFRE(FM) Frederick, Md., and to former FCC Chairman Robert E. Lee; 21 Frank E. lecture. to seminar with , Pat Summerall and Nov. -12th annual Gannett Howard Head, formerly of A. D. Ring & Asso- be delivered by Katharine Graham, chairman, their production team, sponsored by Museum of Broadcasting. McGraw-Hill auditorium, New York. ciates; former NAB President Vincent Wasilewski; Washington Post Co. Lecture sponsored by Wash- Peggy Whedon, former ABC News producer, and with grant from Information: (212) 752-4690. ington Journalism Center Gannett the late Betty Endicott, WTTG(TV) Washington. Capital Hilton, Washington. Informa- Foundation. Nov. 29 -Dec. 1 -Seventh annual Private Cable Kenwood Country Club, Bethesda, Md. tion: (202) 337 -3603. Show. Keynote speaker: Robert Wussler, presi- Dec. 2 Television -Radio Nov. 21- "Social Satire and Sibling Rivalry: A dent -CEO, Comsat Video Enterprises. Caesars -AP Association of Seminar with the Smothers Brothers," sponsored Tahoe, Lake Tahoe, Nev. Information: (713) 342- California -Nevada. Speaker: Jim Gabbert, Cali- fornia by Museum of Broadcasting. Moderator: Jeff 9655. chairman, Emergency Broadcasting Sys- tem, on Bay Area earthquake and "putting the Greenfield, ABC News' Nightline. Museum, New Nov. 30 -"The New Genetics and the Right to in Holiday Inn, York. Information: (212) 752 -7684. emergency back the EBS." Chico, Privacy" conference for journalists sponsored by Calif. Information: (213) 746 -1200. Foundation for American Communications. Gan- nett Tower, Arlington, Va. Information: (213) 851- Dec. 5- Deadline for entries in fifth annual Sunny 7372. Creative Radio Awards, sponsored by Southern Also in November California Broadcasters Association. Information: Nov. 30 -Women in Cable, New York chapter, (213) 466 -4481. Nov. 28-29-Cabletelevision Advertising Bureau 10th anniversary celebration. Water Club, New sales orientation seminar for new ad sales people. York. Information: Meg Aloy, (212) 997 -1710. Dec. 6- "Interactive Television: Impact and Op- Omni hotel, Atlanta. Information: (212) 751 -7770. portunities," sponsored by National Academy of Television Arts and Sciences, New York chapter. Nov. 29- "Drama, independent producers and r Speaker: Andre Orgel, president -CEO, Video public television," speech by David M. Davis, December Jukebox Network. Copacabana, New York. president -CEO, American Playhouse & American Documentaries Inc., to National Academy of Tele- Dec. 1-"Talking About the Weather: TV Weather- Dec. 7 -"The Television Marketplace," luncheon

Major Meetings

Nov. 13-15-Television Bureau of Advertising March 14-18, 1990 - American Association of June 11-14, 1990 -ABC -7V annual affiliates annual meeting. Century Plaza hotel, Los Angeles. Advertising Agencies annual meeting. Marriott meeting. Los Angeles. Desert Springs, Palm Springs, Calif. Dec. 13-15-Western Cable Show, sponsored by June 19 -22, 1990 -National Association of California Association. Ana- March 31 -April 3, 1990 National Association of Broadcasters summer board meeting. Washington. heim Anaheim, - Convention Center, Calif. Broadcasters 68th annual convention. Atlanta. Fu- July 15-18-Cable Television Administration Jan. 3-6, 1990-Association of Independent Tele- ture conventions: Las Vegas, April 13 -16, 1991; and Marketing Society annual conference. San vision Stations annual convention. Century Plaza, Las Vegas, April 11 -14, 1992, and Las Vegas, Diego Marriott, San Diego. Los Angeles. Future convention: Jan. 7 -10, 1991, May 1-4 (tentative), 1993. Sept. 12 -15, 1990 -Radio '90 convention, spon- Century Plaza, Los Angeles. April 1 -3, 1990-Cabletelevision Advertising Bu- sored by National Association of Broadcasters. Jan. 16-19, 1990-27th annual NATPE Interna- reau ninth annual conference. Marriott Marquis, Boston. Future meeting: Sept. 11 -14 (tentative), tional convention. New Orleans Convention Cen- New York. 1991, San Francisco. ter, New Orleans. April 18-20, 1990-Broadcast Financial Manage- Sept. 16-18, 1990- Eastern Cable Show, spon- Jan. 18-21, 1990-Radio Advertising Bureau an- ment Association 30th annual meeting. Hyatt Re- sored by Southern Cable Television Association. nual Managing Sales Conference. Loews Anatole. gency, San Francisco. Washington Convention Center, Washington. Dallas. Future conference: Feb. 1-4, 1991, Loews Broadcasting Anatole, Dallas. April 20-25, 1990-MIP -TV, international televi- Sept. 21-25, 1990 -International sion program market. Palais des Festivals, Convention. Brighton Convention Center, Brigh- Jan. 26-27, 1990 -Society of Motion Picture and Cannes, France. Information: (212) 750-8899. ton, England. Information: London, 44 (1) 240- Television Engineers 24th annual television con- 1871. ference. Contemporary hotel, Orlando, Fla. May 17 -20, 1990-American Women in Radio and Television 39th annual convention. Capital Sept. 24. 27,1990-Radio-Television News Direc- Jan. 27- 31,1994- National Religious Broadcast- Hilton, Washington. tors Association international conference and ex- ers 47th annual convention. Sheraton Washington hibition. Convention Center, San Jose, Calif. and Omni Shoreham hotels, Washington. May 19-22, 1990-CBS-TV annual affiliates meet- Oct. 4-7, ing. Century Plaza, Los Angeles. 1990-Society of Broadcast Engineers Feb. 11 -16, 1990-12th International Film, Televi- fifth annual national convention. St. Louis. Future sion and Video Market. Loews hotel, Monte Carlo, May 21-23, 1990 -National Cable Television As- meeting: Oct. 3-6, 1991, Houston. Information: 1- Monaco. sociation annual convention. Convention Center, 800- 225 -8183. Atlanta. Feb. 21-23, 1990-Texas Cable Show, sponsored Oct. 11 -15, 1990 - MIPCOM, international film by Texas Cable TV Association. San Antonio Con- June 6-9, 1990- NBC -TV annual affiliates meet- and program market for 1V, video, cable and vention Center, San Antonio, Tex. ing. Washington. satellite. Palais des Festivals, Cannes, France. In- formation: (212) 750 Feb. 28 -March 3, 1990 -21st annual Country Ra- June 10-14, 1990-Broadcast Promotion and -8899. dio Seminar, sponsored by Country Radio Broad- Marketing Executives and Broadcast Designers Oct. 21 -24, 1990-Association of National Ad- casters. Opryland, Nashville. Information: (615) Association annual conference. Bally's, Las Ve- vertisers annual convention. Ritz -Carlton, Naples. 327 -4487. gas. Fla.

Broadcasting Nov 20 1989 18 It may prove to be one of the century's pivotal events. As a human tidal wave surged through The Wall, Tom Brokaw - the only network anchorman on the scene - broadcast "NBC Nightly News" live from the very center of the drama. "...NBC Tm TEuarroRY ALL To hSELF' -Washington Past

"NBC News...was first by far among American broadcast "NBC Nightly News and anchor Tom Brokaw scored a organizations in its live coverage of the breaching of the coup... Brokaw - hand cupped to ear as masses cheered - Wall, a story likely to be regarded as the most important of reported live as Europe's most significant post World War II the year. " political unfolded:' -Broadcasting -USA Today ita NBC MNEWS

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5 WI Ampex (bgxrt:ninn sponsored by Academy of Television Arts and Dec. 13.15- Western Cable Show. Anaheim, ence, "Entering a New Decade of Cable Chal- Sciences, featuring David Gerber, chairman, Calif. Information: (415) 428 -2225. lenges." Scanticon Conference Center and Hotel, MGM /UA Television Production Group; Jerry Dec. 14- International Television Plymouth, Minn. Information: Linda Magee, (612) Leider, chairman, ITC Entertainment Group, and Radio and So- 788 ciety Christmas benefit, -9221. Sandy Wernick, president, Brillstein Productions. featuring Flash Cadillac, sponsored Beverly Hilton, Los Angeles. Information: (818) by Unistar Communications Group. Jan. 27-31- National Religious Broadcasters 953 -7575. Waldorf- Astoria, New York. Information: (212) 867- 47th annual convention. Sheraton Washington and 6650. Omni Shoreham hotels, Washington. Dec. 9 -Texas AP Broadcasters regional news Dec. of seminar. Holiday Inn, Northwest Loop, San Anto- 20- Society Broadcast Engineers, chapter Jan. 30 -Feb.1 - Broadcasters As- 1.5, meeting, "Designing a nio, Tex. Information: (214) 991 -2100. Radio Facility." Speak- sociation 42nd annual convention. Embassy er: Herb Squire, WQXR -FM New York. WQXR facil- Suites hotel, Columbia, S.C. Dec. 9-Society of Cable Television Engineers, ity, New York. Information: David Bialik, (212) 752- Rocky Mountain chapter, technical seminar on 3322. "Cable Powering." Jones Intercable, Englewood, Dec. Deadline for Colo. Information: Rikki Lee, (303) 355 -2101. 31- entries in National Com- mendation Awards, sponsored by American February, 1990 Dec. 11- 12- Technology studies seminar for Women in Radio and Television, for positive por- media professionals, sponsored by Gannett Cen- trayal of women in radio, television and cable Feb. 1 -HDTV conference, examining political ter for Media Studies. Columbia University, New Information: (202) 429 -5102. and technological questions surrounding intro- York. Information: (212) 280 -8392. duction of HDTV to U.S. market, sponsored by International Communications Industries Asso- Dec. "Europe 1992: 12- What Will a Stronger ciation. Information: (703) 273-7200. Common Market Mean for the U.S. -and the World ?" conference for journalists sponsored by January, 1990 Feb. 1-Deadline for entries for Action for Chil- Washington Journalism Center. Watergate hotel, dren's Television's 1989 -90 Achievement in Chil- Washington. Information: (202) 337 -3603. Jan. 4- "Salute to 20 Years of [ABC's] All My dren's Television Awards. Information: Sue Edel- Children, sponsored by National Academy of man, (617) 876 -6620. Dec. 12-Pay-per-view seminar sponsored by Ca- Television Arts and Sciences, New York chapter. ble Feb. Cable Television Association Television Administration and Marketing So- Speakers: , who created the pro- 6-7- ciety. Anaheim annual meeting. Hyatt Regency, Phoenix. Hilton, Anaheim, Calif. Information: gram; Felicia Behr, producer, AMC, and Jozie (703) 549 -4200 Emmerich, senior VP- daytime programs, ABC -TV. Feb. 8-10-Louisiana Association of Broadcast- Dec. 12- "Radio News Now," seminar spon- Copacabana, New York. ers annual convention. Lafayette Hilton, Lafayette, sored by Museum Museum, La. Information: (504) 383 -7486. of Broadcasting. New Jan. International Radio & Television Society York. Information: 8- (212) 752-4690. newsmaker luncheon. Waldorf- Astoria, New York. Feb. 9- International Radio and Television Soci- Dec. 13-American Sportscasters Association Information: (212) 867 -6650. ety newsmaker luncheon. Waldorf- Astoria, New fifth annual hall of fame York. Information: (212) 867-6650. dinner. Marriott Marquis, Jan. 10-12 -TV programing festival of Internation- New York. Information: (212) -8080. 227 al Film & TV Festival of New York. Sheraton Center, Feb. 11 -16 -12th International Film, Television Dec. 13- National Academy of Television Arts New York. Information: (914) 238 -4481. and Video Market. Loews hotel, Monte Carlo, Mo- naco. and Sciences special recognition awards to Milton Jan. 11- Federal Bar Associa- Krents for "lifetime Communications achievement in broadcasting." tion luncheon. Speaker: Janice Obuchowski, as- Feb. 12- National Academy of Television Jewish Theological 13- Seminary, New York. Informa- sistant secretary of Commerce for Communica- Arts and Sciences trustees meeting. Marriott -Mar- (212) tion: 678 -8974. tions and Information. Washington Marriott, quis hotel, New York. Washington. Feb. 13- Federal Communications Bar Associa- Jan. 11- Deadline for entries in 22nd annual tion luncheon. Speaker: FCC Commissioner Sher- Addy Awards, sponsored by Advertising Club of rie Marshall. Washington Marriott, Washington. Metropolitan Washington. Information: (301) 2582. Feb. 13-14- Television Advertising Workshop, sponsored by Association of National Advertis- Jan. 15- Deadline for entries in Broadcast Media ers. Panelists include Thomas Murphy, Capcities/ Awards, sponsored by International Reading As- ABC; Lawrence Tisch, CBS, and Robert Wright, M sociation for "outstanding radio and television NBC. Luncheon speaker: Connie Chung, CBS broadcasting relating to reading education, litera- News. New York Hilton, New York. Information: cy and the promotion of the lifetime reading habit." (202) 785 -1525. or-°w Information: (302) 731 -1600. Feb. 13- 14- Broadcast Credit Association 23rd beeSh Jan. 15-19 -NAIPE International 27th annual credit and collection seminar. Westin Lenox hotel, convention. New Orleans Convention Center, New Atlanta. Information: Mark Maltz, (312) 827 -9330. Orleans. Information: (213) 282 -8801. Feb. 21 -23 -Texas Cable Show, sponsored by Jan. 16- "Texas Hispanic Media: Impact and Texas Cable TV Association. San Antonio Con- "Advocacy Influence," seminar sponsored by Media Insti- vention Center, San Antonio. Information: (512) Time editor Charles Alexander says tute. Hyatt Regency, San Antonio, Tex. Informa- 474 -2082. tion: (202) 298-7512. that on environmental issues Time Feb. 28 -March 2 -Cable Television Public Af- has "crossed the boundary from Jan. 18-21 -Radio Advertising Bureau annual fairs Association Forum '90, "annual skills and news Managing Sales Conference. Loews Anatole, Dal- strategies seminar that provides cable system op- reporting to advocacy." las. erators and cable network programers the oppor- NBC's Andrea Mitchell says, tunity to sharpen their public relations skills." Port- Jan. 19-20-Colorado Broadcasters Association man hotel, San Francisco. Information: (703) 276- "clearly the networks have made winter meeting and The awards banquet. Clarion 0881. that decision now, where you'd hotel, Colorado Springs. have to call it advocacy." Feb. 28-March 3-21 st annual Country Radio Jan. 21- Showtime Dealer College, workshop Seminar, sponsored by Country Radio Broadcast- 's Ben sponsored by Showtime Networks, dur- Satellite Opryland, Nashville. Information: (615) 327- ing ers. Bradlee commented, "I don't think SBCA convention. Bally's Grand hotel, Las 4487. there's any danger in doing what Vegas. Information: Harvey Bolgla, (212) 807- 1400. you suggest. There's a minor danger in saying it.. Jan. 22 -24- Satellite Broadcasting and Commu- nications Association industry Fight this bias! trade show. Bally's, Las Vegas. Information: (800) March, 1990 Send for information on how you 654 -9276. March 1-- International Radio & Television Soci- can help. Jan. 23-25- Georgia Association of Broadcasters ety Gold Medal banquet. Waldorf- Astoria, New MEM Georgia Radio-TV Institute. University of Georgia, York. Information: (212) 867 -6650. Athens. Information: (404) Name 993 -2200. March 2- Southern California Broadcasters As- Street Jan. 26- 27--Society of Motion Picture and Televi- sociation Sunny Creative Radio Awards luncheon. sion Engineers 24th annual television conference. Regent Beverly Wilshire hotel, Los Angeles. Infor- City, State Zip Contemporary hotel, Orlando, Fla. Information: mation: (213) 466-4481. Mail ACCURACY IN MEDIA (914) 761 -1100. to: 1275 K St., N.W. #1150 March 7- Federal Communications Bar Associa- Washington, D.C. 20005 Jan. 26-27- Minnesota Association of Cable Tele- tion luncheon. Speaker: William Weiss, chairman, vision Administrators seventh annual confer- Ameritech. Washington Marriott, Washington.

Broadcasting Nov 20 1989 22 March 9-13- National Association of Broadcast- fion annual convention. Atlanta Convention Cen- Washington. Marriott, Atlanta. ers state leadership conference. J.W. ter, June 10-14- Broadcast Promotion and Market- Washington. a r ing Executives and Broadcast Designers Associa- March 14- International Radio & Television So- June, 1990 tion annual conference. Bally's, Las Vegas. ciety newsmaker luncheon. Waldorf- Astoria, New June 25- "Advanced Television: The Com- York. Information: (212) 867 -6650. June 6-8 -APRS '90, 23rd international exhibition 29- plete Picture," fourth international colloquium on of professional recording equipment, sponsored March 14-18- American Association of Advertis- advanced television systems, hosted by Canada by Professional Recording Association. Olympia ing Agencies annual meeting. Marriott Desert and sponsored by National Film Board, depart- 2, exhibition center in London. Information: Palm (0923) Springs, Springs, Calif. 772907. ment of Communications; Canadian Broadcast- ing and Telesat Ottawa Congress March 15 -15th annual National Commendation Corp., Canada. June 6-9- NBC -TV annual affiliates meeting. Center, Ottawa. Information: (613) 224 -1741. Awards, sponsored by American Women in Rev dio and Television. Waldorf- Astoria, New York. Information: (202) 429 -5102. March 17 -22nd annual Addy Awards, sponsored by Advertising Club of Metropolitan Washington. Omni Shoreham hotel, Washington. Information: NV (301) 656 -2582. Ope: March 19- 22- National Computer Graphics As- .sociafiou 11th annual conference and exposition. Anaheim Convention Center, Anaheim, Calif. Infor- a mation: (703) 698 -9600. Must -carry clarification a follower, he was latecomer to the must -carry issue, but nonetheless wel- EDITOR: 1 read with more March 22- Advertising Hall of Fame ceremonies, than academic comed by Quincy Cable. -Jack Cole, attor- sponsored by American Advertising Federation. interest the article "Tracking IO years of ney, Cole, Raywid & Braverman, Washing- Waldorf- Astoria, New York. Information: (202) 898- must -carry machinations" ( "Top of the ton. 0089. Week," Nov. 13) and found it intriguing March 26-29 Central Cable Television Editor's note: Mr. Cole is correct. The petition he -North but only partially accurate. You write that refers to asked the FCC to review the staffs deni- Association annual trade show and convention. the first challenge to the must -carry rules al of must -carry rules and its imposition of a Hyatt Regency, Minneapolis. Information: (612) was "suggested" $5,000 fine for violating the rules. 641 -0268. by in his speech to the Women in Cable Oct. 6, March 29-31- Broadcast Education Association 1980. You overlooked the fact that Quin- convention. Georgia World Congress Center. At- High -power help lanta. Information: (202) 429 -5355. cy Cable TV, some five months prior to Mr. Turner's "suggestion," had formally EDITOR: As a resident of the main impact challenged the must -carry rules as an un- area of Hurricane Hugo, I would like to r r constitutional abridgement of free speech express gratitude to the service by our April, 1990 by its petition to the FCC May 28, 1980. region's clear -channel AM stations during April 1- 3-Cabletelevision Advertising Bureau While Mr. Turner is certainly an original the disaster. ninth annual conference. Marriott Marquis, New thinker, and anything (or everything) but Hugo illustrates the importance of de- York. Information: (212) 751 -7770. April 12- Federal Communications Bar Associa- tion luncheon. Speaker: FCC Commissioner An- drew Barrett. Washington Marriott, Washington. April 16-19 Supercomm '90, jointly sponsored by U.S. Association and Telecommuni- cations Industry Association, and International Conference on Communications, sponsored by Communications Society of the Institute of Elec- í00N BLAIR'S BOSTON trical and Electronics Engineers. Georgia World li Congress Center. Atlanta. Information: (202) 835- 3100. April 18- 20- Broadcast Financial Management OFFICE i0 HELP CANADA Association 30th annual convention. Hyatt Regen- cy, San Francisco. Information: (312) 296 -0200. April 18-21-National Broadcasting Society /Al- pha Epsilon Rho national convention. Sheraton DISCOVER GREAT FALLS, World Resort, Orlando. Information: John Lopi- collo, (803) 777 -3324. April 19 -Ohio State Awards presentation cere- mony and luncheon. National Press Club. Wash- MONTANA. ington. Information: Phyllis Madry, (614) 292-0185. April 20-25, 1990- MIP -TV, international pro- gram market. Palais des Festivals, Cannes, France. Information: (212) 750-8899. When Blair's Boston office approached the Government of Canada for tourism spots, our salespeople looked for opportunities in every Blair market -big and small. May, 1990 Blair discovered that Great Falls, Montana was a prime market May 8- Federal Communications Bar Associa- for Canada -and had been overlooked by our neighbors to the north. tion luncheon. Speaker: Gene Kimmelman, legis- The result? Canada found a new audience for its message. And a lative director of the Consumer Federation of America. Washington Marriott, Washington. Blair client found a new sponsor for its station. May 17 -Center for Communication award lun- cheon. Plaza hotel, New York. Information: (212) 836 -3050. WHAT HAS YOUR REP May 17- 20-American Women in Radio and Tele- DONE FOR YOU LATELY? vision 39th annual convention. Theme: "Media Power in the 90's." Capital Hilton, Washington. May 19- 22- CBS -TV annual affiliates meeting. BLAIR TELEVISION ASYDSday BI Co Io I Century Plaza, Los Angeles. May 20-23- National Cable Television Associa-

Broadcasting Nov 20 1989 23 pendable, powerful, long -range emergen- Such storms should also be a lesson to cy radio service to convey news and crisis provide such services, perhaps with even The Fifth Estate information, and to avert panic. Tens of higher power, so that when local service thousands of us depended on traditional is lost, a grid of AM stations with ade- Broadcasting, 50,000 -watt AM stations that night and it quate power can provide emergency inco porabng should be a lesson for the country. broadcast service from the outside. With- Charleston television service totally out them, for many hours we would have TELEVISION Pounder and Editor vanished before the winds reached their had absolutely nothing. -Paul Bailey Ma- Sol Taishoff (1904 -1982) worst. It mattered little enough, however, son, Charleston, S.C. 1705 DeSales Street. N W. Washington. DC 20036 Phone 202- 659.2340 whether TV was on the air, because most Editorial department 202. 429 -0651 Administrative department lax 202-331-1732 TV receivers are useless without wall - Bay Area bouquet plug electricity. For days after the storm, Lawrence B. Taishoff, publisher next to nobody here had this. EDITOR: The people of the San Francisco Editorial On the other hand, battery are Bay Area have been praised for the remark- Donald V. West, managing editor Mark K. Miller, Harry A. Jensen, common. During Hugo's approach as able spirit shown in the face of the earth- assistant managing editors power lines were ripped out, one after the quake. May I add to the praise with another Leonard Zeidenberg, chief Kira Greene, senior news editor other Charleston radio station was swept insight. Matt Stump. Kim McAvoy John S. Eggerton, associate editors off the air. VideoProbelndex conducts many signifi- Susan Dillon, A. Adam Glenn (international). During the height of the storm and in cantly viewed surveys for stations and cable assistant editors Randall M. Sukow (technology). Peter D. Lambert, the night hours afterwards, the sole news systems. As luck would have it we had two Joe Flint, Kristina I. Hoyt, staff writers available for us, and for those outside the of these diary-based surveys in Bay Area Janet Sullivan. emto,a assistant Anthony T Sanders, s,sterns manager storm area desperate for information homes just as the earthquake hit. We were Todd F. Bowie, Ed Kaitz, nrcdunon about loved ones here, were powerful preparing to write these surveys off as an Broadcasting - Cable 50,000 -watt clear channel AM stations Act of God, a small price to pay in the face Yearbook David Seyle4 from out of town, like wsetaM) Atlanta, of human suffering. We really were not Joseph A. Esser, asst :' and WBT(AM) Charlotte, N.C. After WBT prepared for the aforementioned remarkable Deborah Segal, assista" Francesca Tedesco, Michael Greco, Janza L. Woods. went off the air when the storm slammed spirit to save our day. editorial assistants Charlotte, many people here listened to Not only did we receive a viable rate -of- Advertising wise until daylight. return on our viewing diaries, but folks Washington 202. 659.2340 These stations demonstrated dramati- unable to keep a diary because of the dis- Kenneth W. Taishoff, vice president sans and ;-:.r.: Roben (Skip) rash, Midwest and Southern worm.s.a ris cally how irreplaceable and valuable long - ruption actually called and wrote to ask to manager range AM clear channel radio service can keep another diary at a later date! Doris Kelly, sales service manager Debra DeZarn, classified advertising manager be in an emergency, when disaster has The filled -in diaries came back, but my New York caused local service temporarily to van- heart remains in San Francisco. Robert 212- 599 -2830 Joseph E. Ondrick F c' Coast regional sales manage ish. Schultz, president, VideoProbelndex, Inc. Rendi B. Teitelbaum, sales manager Yadira Crawford. remising assistant Lewis Edge 8 Associates ,..st Coast equipment ara

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A global news commentary by Don M. Flournoy, PhD, associate professor, Ohio University, Athens Two years and 105 programs later, changes in government, and for a majority CNN's weekly World Report is go- of the countries political reports were the ing to a daily format. The stepped - number one story. Fortunately, statistical up schedule strikes us as significant, just as averages do not tell the whole story. the inauguration of what Turner Broadcast- Eastern Europe, with the exception of ing calls "the world's largest news ex- Hungary, Finland and the Soviet Union, change and the only global newscast" did featured stories about culture. Hungary in October 1987. didn't even mention culture, but instead World Report provides broadcasters from covered political, economic and social ser- Abu Dhabi to Zimbabwe an unprecedented vice concerns. Finland led with political opportunity to present unedited and uncen- stories but followed with culture and sports. sored news of their countries to the rest of Canada and Sri Lanka submitted their great- the world. In exchange for a three -minute est number of stories under the category of visual news contribution each week, CNN ecology. Singapore, on the other hand, led has made available, free of charge and with with social service items. The economic no copyright restrictions, two or more hours powers, a grouping of seven nations, led of news collected from around the world with political stories but gave next highest that participating news organizations may attention to economics and crime. use as they see fit. From the agency survey, we learned that In this column two years ago we specu- even though there are as many private as lated about the prospects for such an unor- there are government -owned and -operated thodox news service. At the time, we organizations contributing news, they give thought the show's concept was a break- similar reasons for wanting to participate. through in international news distribution di International Some of the reasons are idealistic: to see but wondered whether the approach would perspective seen that more Third World news is made avail- really work. Would Czechoslovakia, Cy- able, to support global exchange of TV prus, Colombia and the 87 other countries from the point of news, to give audiences access to news that with which CNN has negotiated agreements is unedited and uncensored, to encourage really be able to deliver English -language view of the competition and be assured of another news pieces on a regular basis? We won- players is source of news. There were admitted self- dered what kind of news it would be, and not only interest reasons: to publicize life in one's whether anyone would watch. acceptable, it is country, to have access to alternative pro- Clearly, the approach is working. About graming, to reach world (or at least Ameri- 3,500 items from 144 news organizations in news that viewers can) audiences and to communicate news of more than 100 countries have been ex- home to expatriates abroad. For some, it changed. will seek out. " was a way to see how others handled news World Report, with Ralph Wenge as host, stories and to help build up the local news runs two hours on Sunday afternoons, and out promotional, were safe enough that CNN organization and develop professionalism again at midnight ET in an expanded ver- would be sum to use them. among the staff. sion. The program is distributed around the But impressions can be wrong. To take a What the agencies liked most about globe by satellite and shows up, mostly more systematic look, a colleague from the World Report was the concept of equal ac- through CNN's international hotel service, Scripps School of Journalism and I began cess, the diversity of stories and the refresh- in 80 countries. With 30 or 40 usable news taping the programs. We put our students to ing perspective. Even if the story is blatant- items each week arriving at One CNN Cen- work on content studies, using standardized ly propagandistic, they reason, the ter, Atlanta, the conclusion must be drawn categories, to find out the nature of the approach lets the viewer rather than the that international broadcasters want to get news being contributed in terms of news editor decide. on this bandwagon. source, subject, type, length, treatment and What is puzzling is that few countries In the production requirements sheet pro- production quality. In addition, questions actually use the material that CNN delivers vided, CNN asks contributors for stories that of subjectivity in reporting and point of to them. Only 16 countries report they are show how their countries are handling the view were looked at. regular users. It appears the impulse to be major issues of the day -those of the envi- We also sent, with the cooperation of heard is stronger than the disposition to ronment, public health, war and peace -and CNN, a questionnaire to the approximately listen. offer items showing viewers how the people 120 news agencies forwarding at least one We knew that Ted Turner and his people live, work, entertain themselves, maintain item in the first year, and to the 76 invited had made this experiment work when, on cultural identity and practice religion. But, in by CNN who did not. It interested us to Oct. 16, CNN launched a World Report fact, any topic is accepted. know why contributors chose to participate daily program. It said to us something most In our commentary of two years ago, in the World Report and the characteristics of us could not have predicted: that CNN based on the first few programs, we gave an of those organizations in terms of size of audiences actually like this approach. Inter- impressionistic analysis of the ways World staff, budget, ownership and control. And national perspectives seen from the point of Report differed from television news as we from those organizations not participating, view of the players is not only acceptable, it have come to expect it in the U.S.A. What we tried to learn why they were not. is news that viewers will seek out. It told us we thought we saw was an increase in "de- Examining first -year content, we found that the Turner organization, now confident velopment" and human interest stories and that the preponderance of news was indeed that its network of contributors can be fewer items of the hard news type. We noted heavily political. As many as two -thirds of counted on to deliver timely pieces of good the inclination toward political reports which, all stories contributed dealt with diplomatic quality, are going to show us how to incor- except for an occasional anti -U.S. piece from activities between states or focused on in- porate these diverse voices into our daily the USSR and a few which seemed out -and- ternal conflicts and crises, on elections and news diet. N

Broadcasting Nov 20 1989 25 Only a satellite could have brought you Gorbachev's for communication back to the station. We also provide full, visit to Cuba-live. And only GTE Spacenet had the partial and occasional use services for applications ranging resources to enable the major networks to bring it to you from business television to broadcast data. so effectively. That's what makes us the leading provider If these are the kind of services you demand, then of satellite news gathering services. you'll want to rely on GTE Spacenet. We're more depend- Our News Express' and Sports Express' services enable able than anything on earth. For more information, our customers to cover late breaking and remote events please call us at Spaeentt via 111e Wlul oie wliveuleua ol a Jepaldie vola cuaiuei I -800 -533 5375. ® 01989GTE Spartan Corporation. 1'00 Old Nada Yd.. Mean. VA 22101 ...... ,

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Reregulatory pendulum swings toward cable

TCI's Malone Cox's Robbins NC7f1s Mooney New anti -cable bill is introduced; tion." Said Inouye: "We can't close our the gains might prove more effective. Rob- Commerce Committee leaders indicate ears to the shouts from constituents." He bins did not disagree with Malone's sugges- they will move a bill on subject; said the senators' "mailbags were heavy tion. Malone and Robbins tell Senate panel with complaints about rates and shoddy ser- Much of the hearing focused on rate in- they can live with trafficking rule vice." creases. Senator Wendell Ford (D -Ky.) was and limit on horizontal concentration The senators wanted to know what extremely skeptical of a General Account- "modicum of reregulation" the industry ing Office survey on rates that said basic The cable industry's troubles on Capitol would accept. John Malone, president and rates rose 26% during the first two years of Hill intensified last week with the introduc- chief executive officer of Tele-Communica- deregulation. It is a far cry from the situa- tion of an anti -cable measure (see page 29) tions Inc., the largest cable MSO, and tion in Kentucky, according to Ford. For in the Senate that has the backing of eight James Robbins, president of Cox Cable example, he said rates shot up 204% in Commerce Committee members. The situa- Communications, the fifth -ranked MSO, Louisville, 94% in Ashland, and 123% in tion for cable went from bad to worse when said they could live with some restraints: Bowling Green. the committee's Democratic leaders indi- They would not oppose either a cap limiting Robbins emphasized that rate adjust- cated they would move some form of legis- the number of subscribers a cable operator ments were a reflection of inflationary in- lation next year when Congress reconvenes. could serve or an antitrafficking rule. But creases and costs associated with new pro- The lawmakers are expected to go home Malone cautioned the lawmakers not to go graming. "Our customers demand new this week and return in January. too far in forcing cable to divest its hold- programing," he said. Robbins also con- "You know something is bound to ings. "Don't render this industry as just a tended that these rate hikes were "isolated come," Commerce Committee Chairman collection agency for programers," said incidents." But Ford, who earlier described Ernest Hollings (D -S.C.) told cable execu- Malone. And later, Malone, in response to cable's government relations philosophy as tives testifying last week at the first of two one question, said he thought the FCC the "scorched earth theory" was not buy- days of cable oversight hearings held by the could have been more aggressive in its ing cable's argument. Communications Subcommittee. Daniel In- dealings with cable. Said Ford: "I remember when cable ouye (D- Hawaii), the subcommittee's Inouye asked if they could live with a was a 'Mom and Pop' operation. Now chairman, delivered the same message: "I requirement that cable operators hold on to you've got a representative here who believe this Congress will act on some mea- a system for five years. Malone suggested makes half a million dollars a year, that sure that will bring about some reregula- instead that imposing a tax or a forfeiture of tells us you are zillionaires, as my grand-

Broadcasting Nov 20 1989 27 I TOP OF THE WEEK son would say." Ford was referring to Despite last week's developments, the that overzealous regulation of the maritime National Cable Television Association cable industry was far from pessimistic. industry had contributed to that industry's President James P. Mooney, who appeared "We have known for a long time that we decline was viewed as a positive comment with Malone and Robbins before the sub- have problems to deal with. But I doubt by cable lobbyists. committee, and whose salary is over they [the Senate] will throw us into the It is clear the cities want back into the $500,000. Ford also chastised the industry clutches of the city councils," said Mooney rate regulation business. City and state gov- because so few cable systems carry C- after the hearing. Indeed, one cable source ernment witnesses from Newark, N.J.; SPAN II, which airs the Senate proceed- felt the tenor of the first hearing was Henderson, Tenn.; Bayonne, N.J.; Laredo, ings. "There seems to be plenty of room "milder" than expected. Tex., and Hawaii called for reforms to the for home shopping and mud wrestling but Mooney stressed that cable rate increases 1984 Cable Act. Many endorsed the Dan- little room for democracy," he said. He is a have moderated over the past year and that forth legislation. Indeed, city organizations sponsor of several cable regulation bills. the "post- deregulatory" adjustment in ba- were instrumental in drafting the bill. Some Both Malone and Robbins argued vehe- sic rates is over. He told the Senate panel: even suggested letting the phone companies mently against restoring municipal author- "We understand we have got our problems compete with cable. ity to regulate rates. Malone said such a up here. Some operators have taken advan- As expected, cable's representatives took move would "shoot this industry in the tage but overall the industry has behaved. some heat from Gore, who has battled the head." The process would be "a death In short we're trying to behave responsibly industry over his bill regulating cable pro- sentence," he said. Robbins warned that it on rates while cleaning up our problems. I gramers' dealings with home satellite dish would "destabilize" the industry. He felt hope you'll let us do that." distributors. Gore said TCI was "hell -bent any consideration of reregulation was "pre- Cable lobbyists feel confident that the toward total domination" and pointed out mature." more onerous cable regulation bill (see page that there are now six Senate bills on cable, Malone seemed to think regulation was 29) offered by Senator John Danforth with 20 senators co-sponsoring one or both "going to happen as people regard cable (Mo.), the ranking Republican on Com- bills. more and more as a necessity." He insisted merce, will not survive in its present form. Representatives from the broadcast, sat- that the federal government should have a They are hopeful that a watered -down ver- ellite and MMDS industries backed the ca- say in rates and charges. sion will finally emerge from the Senate. ble reregulation efforts. National Associa- "I think it is a legitimate issue to look at Danforth has recruited seven other Corn - tion of Broadcasters President Eddie Fritts market power," said Malone. "But we merce Committee members, including Ford said legislation was necessary "to restore thought that was the FCC's job," he added. and Senator Al Gore (D- Tenn.). the balance to the marketplace," as he en- "We really are not the bad guys. We're not During the hearing Inouye indicated he dorsed the must -carry, channel reposition- out to build an empire." wanted to work with cable. His suggestion ing, effective competition, and horizontal

Sikes's balance for the cable equation The Senate is off and running with legislation aimed at reregu- cable to direct competition by requiring municipalities to lating cable and exposing it to competition and, as he made grant at least two cable franchises and by eliminating statu- clear in testimony before the Senate Communications Sub- tory prohibitions that "preclude programing from being dis- committee last Friday, so is FCC Chairman Alfred Sikes. tributed to the home through a nonfranchised provider." Drawing on the labors of an internal cable task force that he Recommend that Congress impose must -carry obliga- formed shortly after assuming the chairmanship last August, tions to carry local broadcast signals only on cable systems Sikes laid out his "action program" for fos- that "do not face effective broadband, mul- tering multichannel competition to cable tichannel competition" and that take advan- and bringing back rate regulation "only to tage of the "prevailing preferential" com- the extent that...marketplace forces are de- pulsory copyright license in importing monstrably inadequate to safeguard cus- distant broadcast signals. tomers' interests." Give cable or MMDS a boost Action is needed because "local cable by speeding the processing of MMDS, ITFS markets aren't open," Sikes told the sub- and OFS applications and treating wireless committee members. "The 1984 Cable Act cable and cable equally in the award of lets localities grant monopoly franchises, microwave relay systems. and also sharply limits potential competi- Sikes also vowed to move fast on the tion between cable and other video trans- FCC initiatives. He said the FCC would mission facilities." open a rulemaking to review the definition The basic outline of the Sikes program: of "effective competition" early next year Redefine "effective competition," pre- and close it "not later than mid -year." (Un- sumably to enable more municipalities to der the Cable Act, cable systems that are regulate the rates of cable franchisees. not subject to "effective competition" can Investigate reports that cable operators be subject to municipal rate regulation. The are pressuring cable programers not to current definition-three broadcast sig- deal with wireless cable operators and nals- leaves most cable systems without packagers of programing for the home satellite market. regulation.) Assess whether limits on the ownership of cable systems The chairman also promised to accelerate work on a con- and programing services-imposed by either the FCC or gressionally mandated report on the cable market since pas- Congress -"are appropriate." sage of the 1984 Cable Act and have it ready in July rather Recommend that Congress consider, in lieu of ownership than in October as required. limits, to require cable operators that reach a certain number Sikes's ultimate goal is to create a video marketplace in which of subscribers to make programing services in which they cable systems would compete with other multichannel video have a financial interest available to other distributors on providers, including telephone companies, home satellite pro- "reasonable terms and conditions" or to offer services to gram packagers and wireless cable. However, he told BROAD- subscribers on an "unbundled" or a la carte basis. CASTING after the hearing that rate regulation may be needed Recommend to Congress that it take steps to expose during the "transition" to the competitive market. -HAJ

Broadcasting Nov 20 1989 28 I TOP OF THE WEEK I and vertical integration elements of the Danforth bill. "All these provisions will help restore a marketplace in which broad- casters, cable and other video providers can compete on more equal terms to service American customers," he said. Preston Padden, president of the Associ- ation of Independent Television Stations, said a chief failing of the cable act was its "failure to separate conduit and content." He provided Gore with examples of a Ten- nessee -Duke football game that migrated to PPV this year and a billboard in Los Ange- les proclaiming that certain professional sports teams were only available on cable. examples like that billboard were Fritts said Senators Danforth (I), Gore (c) and Lieberman at a press conference "happening all over the country" as more last week announcing bill to rein in cable sports turn up on cable. Gore asked Padden and Fritts about the cable inability of broadcasters and cable to agree Danforth throws the book at on a must -carry compromise, and alluded to Mooney's remarks the day before that Danforth bill is introduced that Senator John McCain (R- Ariz.) said the "sit- broadcasters kept upping the ante. Padden would increase cities' franchise uation cries out for a remedy." "The public little kid on said: "We reach a deal and they start a new authority. broadcasters' leverage; is being ripped off by cable...the heinous offense," forcing broadcasters to NCTA opposes; NAB, INTV supports the block has become the big bully," said cover another base. "Their members keep Howard Metzenbaum (D- Ohio). McCain and thinking of new crummy things to do," he Last week Senator John Danforth (R -Mo.) Metzenbaum are co- sponsors. said. Cable "had broken good faith" on introduced his cable reregulation bill and, Danforth introduced the measure a day channel repositioning, said Fritts, in re- judging from its restrictions, there is little before the Communications Subcommittee sponse to a Gore question on whether cable cable could stomach. Danforth expected ca- was to convene the first of two oversight had broken promises from the '84 act. ble opposition and he got it. National Cable hearings on the 1984 Cable Act (see story, Robert Schmidt, president of the Wire- Television Association President James page 27). Congress is slated to adjourn be- less Cable Association; Charles Dawson, Mooney vowed to fight the initiative: "This fore Thanksgiving, but the issue is expected head of the C-SAT army, and Robert Phil- bill offers a series of extreme solutions to to heat up when lawmakers return in Janu- lips, chief executive officer of the National problems that are either modest or nonexis- ary. During the hearing Communications Rural Telecommunications Cooperative, all tent. We will strongly oppose it." Subcommittee Chairman Daniel Inouye (D- in the Danforth and Weighing in on the other side was the Hawaii) indicated that he anticipated action Gore bills that would mandate cable pro- broadcast industry and others. At a Dan- on some type of cable bill. gramer sales to third parties. Schmidt said forth press briefing, the National Associa- Representatives from the broadcast com- "deregulation without competition will not tion of Broadcasters and the Association of munity, the CFA and WCA were on hand. work." Wireless operators "can't get the Independent Television Stations gave the "It is a bright day," said NAB President programing," even though, he suspected, initiative a rousing endorsement and have Eddie'Fritts at the press conference. "We some non -MSO -owned programers like pledged to work for its passage. The Wire- think it is a good bill and will endorse it ESPN and USA would sell to wireless if not less Cable Association and Consumer Fed- even if must carry is broken out." for MSO pressure. eration of America also signed off on it. INTV President Preston Padden said his Schmidt said "cable's strategy is clear." It would: restore city authority to regulate association was "grateful" and pleased that While cable is buying time, MSO's are basic cable rates; limit cable system owner- the measure ties must carry to cable's com- buying programing, he said, so when com- ship by a single operator to 15% of the pulsory license. Like other Hill proposals, it petition comes cable will say: "We don't nation's subscribers; mandate carriage of would condition a cable operator's compul- care who comes into the business, they most local broadcast signals; give broad- sory copyright license on whether or not the have to buy from us." casters channel positioning rights; enable system carries local broadcast signals. A sys- Phillips said that even though the co -op cities to revoke or deny renewal of a cable tem would lose that blanket license if it chose has made headway in selling cable pro- franchise without liability, and require ca- not to adhere to the must -carry rules. graming, "the abuses continue. Things ble programers to offer their product to all Moreover, INTV and NAB are especially have not changed." Under questioning technologies including the wireless cable pleased with the bill's channel positioning from Gore about the wholesale price dispar- and home satellite dish industries. provisions. It would enable UHF broadcast- ities between cable systems and TVRO dis- Danforth and six of his Senate colleagues ers to demand carriage on the low -num- tributors, Phillips said programers are not assembled for a press briefing to announce bered channel assignments where they once hostile to TVRO as much as they are "op- their push to rein in cable. Danforth decried were located, or on channel, or on a mutu- portunistic." The pricing disparity, he said, cable for its "monopolistic" practices and ally agreed upon channel. And cable would is an example of "the control we see exert- said the current situation is "untenable." have to provide converter boxes for second - ed.' set hookups. The two telephone representatives, GTE "What we've seen today is unprecedent- President Kent Foster and United States ed," said Nick Allard, counsel for the Telephone Association Chairman Dean WCA. The CFA's Gene Kimmelman hailed Swanson, called for the restrictions to be the bill as the "most important consumer lifted that bar telephone companies from legislation" before Congress, saying he be- providing video service. Freeing telcos to lieves the House will take it up if the Senate build fiber and provide video services is willing to move forward. would benefit the American public, they The broadcasters' alliance with Danforth said. Foster said GTE had developed an did not sit well with cable. "I don't know economical voice and video broadband who they are going to negotiate with after switch that it will deploy in its Cerritos, what they did yesterday [at the press brief- Calif., experiment next year. -KM, MS L to r: Fritts, Padden, Kimmelman and Allard ing]," said Mooney. He and Fritts have

29 I I TOP OF THE WEEK been negotiating for some time on must carry. "It is amazing to think that the broad- casters spit right in Inouye's eye," said Court stands by syndex Bob Thomson, vice president of govern- It's victory for broadcasters ably glum. John Cole, United's counsel, ment affairs for Tele-Communications Inc. and FCC, defeat for cable said, "I'm not happy about it. The powers Last month, Inouye offered to move a have spoken. I think the court is wrong." must-carry bill but broadcasters responded The FCC's syndicated exclusivity rules on But he had not yet determined whether it coolly to the proposal. Friday (Nov. 17) cleared the U.S. Court of was sufficiently in error, in its 37 -page Fritts later said, "We have got to do Appeals in Washington. A three judge panel opinion, to warrant an appeal. Robert what we have got to do. We have been as in a unanimous oiling rejected the arguments Beizer, Tribune Co., said he "strongly nice as we can as long as we can. Now is of major elements of the cable industry peti- doubted" his client would appeal. He saw the time to play hardball." tioning the court for review of the rules de- the decision as having "a negative impact" Danforth, who is the Commerce Com- signed to protect the exclusivity that stations on the carriage of "regional distant sig- mittee's ranking Republican, has recruited bargain for in purchasing programing. The nals."He predicted more "blackouts "as 14 co-sponsors, seven of whom sit on Corn - panel concluded that Congress had decided broadcasters assert exclusivity rights and as merce. They are McCain; Trent Lott (R- the question should be resolved by the com- the cost of compliance with the rules be- Miss.); Larry Pressler (R- S.D.); Slade Gor- mission, "and on the record before us," it comes too great for cable systems. ton (R- Wash.); Conrad Bums (R- Mont.); added, "we should uphold its resolution.' One element of the opinion that surprised Al Gore (D-Tenn.), and Wendell Ford (D- The case presented the court with ques- those who have followed the case was the Ky.). Other co-sponsors: Orrin Hatch (R- tions regarding the validity and constitu- panel's unanimity. During oral argument, ); John Warner (R -Va.); Metzenbaum; tionality of rules that were in their second last month, Judge Harry Edwards seemed Joseph Lieberman (D- Conn.); Quentin Bur- incarnation. Syndex rules permitting sta- hostile to the commission's decision, while dick (D- N.D.); David Pryor (D- Ark.), and tions to enforce their exclusive right to pro- Judge Laurence H. Silberman appeared to Dale Bumpers (D- Ark.). graming against cable systems' importation be supportive. Only Wald's views, it was Metzenbaum and Lieberman have each of- of duplicative programing on distant signals thought, were in doubt. fered similar cable reregulation legislation had been adopted originally in 1965, then But issue by issue, the unanimous panel (BROADCASTING, May 22). Gore, Ford and repealed, as not necessary, in 1980. The rejected the cable interests' arguments. Bumpers have tried twice before to pass a commission in 1985 changed its mind Besides the matter of the Copyright Act of home satellite bill that cable has sunk. again, concluding that the growth of cable 1976, the cable interests had cited a provision Danforth, who had been silent on the television had been so great that the lack of of the Cable Act of 1984 that bars "any subject of telco entry, told reporters at a syndex was harming broadcast stations, and federal agency, state, or franchising author- press conference that he would sponsor might have been adversely affecting the ity" from imposing "requirements regarding Gore's bill. supply of syndicated programs. the provision or content of cable services." Lieberman, a former attorney general of The cable interests, led by United Video This was one issue on which the panel Connecticut, ridiculed cable for arguing Inc. and the Tribune Co. (the National Ca- thought the commission's analysis faulty. that it faces competition from television ble Television Association was not in- The FCC had read the provision as barring stations. "That is like the railroad barons volved), argued principally that the corn- rules requiring the carriage of programs. And saying they faced competition from the mission lacked the authority to enact the syndex, it noted, does not do that. But Wald pony express." rules, that Congress preempted that author- wrote the statute is not intended to bar the I believe we have now reached a critical ity when it adopted the Copyright Act of carriage of specific programing, either, that mass of support for enacting meaningful ca- 1976, which allowed cable systems the Congress intended to leave content to the ble legislation in this Congress," Gore said. compulsory license that permits them to owners of the programing, not the govern- Under the measure: retransmit broadcasters' programs. Not so, ment. And syndex, she added, "is content Cities could regulate basic cable rates said the panel, in the opinion written by neutral." The commission, she said, had if there is no "effective competition" from Chief Judge Patricia Wald: reached "a conclusion to which it was bound another multichannel provider. Comparable "Abundant evidence in both the text and to come as a matter of law, albeit for the video programing must be available at com- history of the [Copyright] Act...shows that wrong reason." Accordingly, the panel up- parable rates to at least 67% of all homes in Congress was fully aware of [the original] held the FCC's conclusion that the Cable Act the cable community from a competing ca- syndex and chose to let it remain in place does not forbid syndex. ble system, wireless cable system, DBS, until the commission decided to change it. The petitioners had also contended that home satellite or other competing multi- From this evidence, we are unable to draw the commission's action was "arbitrary and channel delivery service. any other conclusion than that the 1976 capricious." They claimed that the rule - The number of homes subscribing to Congress believed syndex regulation to be a making record did not support the commis- such service must exceed 30% penetration permissible accoutrement of a regime of sion's assertion that syndex is necessary to of television households. compulsory licensing. Congress delegated promote diversity in syndicated program- MSO's with holdings beyond the 15% to the commission the question of whether, ing. The panel, however, found that "the cap would have 360 days to divest. given compulsory licensing, syndex regula- commission's report, in toto, suggests that . Vertically integrated cable programing tion continued to be wise." it undertook a thoroughgoing review of the services cannot discriminate in the "price, Broadcasters hailed the decision. "The syndex question and came to a new result terms, conditions, or availability" of its court has declared a victory not only for with full awareness of its prior choices." programing to other cable operators or com- broadcasters but for the public," said Eddie There was a weak link in the commission's peting technologies. Fritts, president of the National Association "causal chain," however, in fact the "weak- The franchise renewal process would of Broadcasters. "Broadcasters can now est link," in the panel's view. It was the allow cities to invite other bidders into the compete on a more equal basis with cable by assertion that syndex protection will affect process as well as allow them greater lati- enforcing exclusive rights in their viewing the supply of syndicated programing. Wald tude in determining whether incumbent op- areas for proggrams they purchase." And noted that the commission, throughout the erators should be renewed. Preston Padden, the outgoing president of the rulemaking proceeding, conceded that there The franchise authority's liability in First Association of Independent Television Sta- is no empirical evidence of such a link. But, Amendment suits would be limited to injunc- tion, called it "a victory for all of the Ameri- she said, "the commission's conclusion that tive relief and it would have more authority to can people who rely on free television." lack of exclusivity leads to a lack of program regulate services, facilities and equipment. And while lawyers for the commission diversity and lowered broadcast revenues "is The FCC must establish minimum technical and the parties that intervened on its side sufficiently in accord with accepted economic standards relating to the facilities and equip- were predictably pleased with the decision, theory that it can stand without empirical ment of cable systems. -KM the lawyers on the other side were predict- support." -12

Broadcasting No 20 1989 30 FCC commissioners hear suggestions for improving AM radio New FCC looks at broadcasting's oldest medium In effort to reverse declining "Hopefully, we will both see the need to list. The list calls on the FCC to: fortunes of AM radio, commission move swiftly, and...because of what you Recommend adoption of Representa- hearing explores expanded band have brought to us we can move more tive Matthew Rinaldo's (R -N.J.) H.R. and approaches to making AM thoughtfully," said Sikes. 2714, a bill requiring, among other things, competitive with FM John Abel, executive vice president, op- that new radios receive AM and FM bands erations, National Association of Broad- and that new FM stereo radios receive AM Perhaps the single most contentious issue of casters, painted what he called a "stark stereo as well. the day at the FCC's en banc hearing on financial picture" for the AM service, us- Tighten up technical standards, espe- technical improvement of the AM band was ing information from financial surveys cially the protection ratio for interference the coming expansion of the AM band from spanning the last 10 years. "The average from stations on first adjacent channel. 1605 khz to 1705 khz. Proponents of home- fulltime AM station has moved from a five - Allow AM daytimers to "homestead" steading the new with existing figure profit number to a net loss for the the expanded AM band (1605 khz -1705 daytime -only AM stations that would con- year while the average daytime operation khz) that is going to open up next year. vert to full time had appeared to have a has also moved from a four -figure profit to Permit the consolidation of AM sta- strong chance for success before the hear- a net loss," he said. tions. ing. But other groups looking for licensing According to a study by Hoffman/Schutz Adopt rules and policies that will allow preference for new stations in the expanded Media Capital, Abel said, the average price for the swift introduction of promising new band, minority -owned broadcasters and of AM stations has dropped an average of antenna designs. public broadcasters, made a strong appeal. 4% a year, while that of FM stations has Conduct a study of nonbroadcast, man- The day -long hearing last Thursday jumped 20% a year. made interference to AM (e.g., power (Nov. 16) was a chance for the three new "Many AM broadcasters are asking lines, lighting, computers, electric motors) commissioners to become familiar with themselves: 'With a financial picture like and take steps necessary to limit it. band expansion and every other technical this, are we better off running this business The FCC could start by taking immediate issue facing the ailing AM industry today. or putting our money into CD's that pay a action on four pending rulemakings that At the outset of the hearing, FCC Chairman 9% return?' " Abel said. would tighten technical standards, he said. Alfred Sikes said he was committed to re- On the other hand, , presi- As the new standards are gradually imple- versing the declining fortunes of the oldest dent and chief executive officer, Clear mented over the years, they would mitigate broadcast medium and "make sure AM is Channel Communications, said he had a interference among AM stations, said Wil- what AM can be." "vision" of where the AM improvements liam Sanders, president and owner, MCD- By the end, he did not lack for ideas. will lead. "My vision is to have an AM AM -FM Spencer, Iowa. Two dozen witnesses with a stake in AM band that is technically competitive with The FCC should also launch a rulemak- delivered through oral and written testimo- FM. I want to foresee a time when we can ing to adopt a more stringent standard for ny sometimes conflicting proposals for im- take pride in our AM band...and I want to what is acceptable interference from sta- proving the technical quality of AM and know that the success of my investment in tions on first adjacent channels. Today's making it competitive with FM. AM broadcasting will depend on my own standard, or so-called protection ratio, "in- But neither Sikes nor the other three efforts, not those of outmoded government sufficiently protects AM stations," he said. commissioners gave much of a clue on technical policies." "The service areas, coverage maps and all what the agency would do with the ideas The NAB, at whose urging the FCC or- other estimates of AM service based upon other than give them due consideration. ganized the hearing, had the longest wish the current... [standard] falsely portray AM

Broadcasting Nov 20 1989 31 i TOP OF THE WEEK coverage," he said. tablish stations in the expanded band is public stereo radios capable of receiving AM ste- Sanders also reiterated the NAB's argu- broadcasters. The spectrum in the FM band reo would speed the introduction of AM ments for its proposal to make the expanded set aside for noncommercial stations has be- stereo service. Such a provision would also AM band available for "homesteading" for come congested and is made more scarce by preserve the "integrity and usefulness" of AM daytimers. Under the proposal, day - FCC efforts to avoid interference with TV both bands. "This is especially important timers would be given a strong preference channel 6 in several markets, said Paul for car radios, since nearly 28% of radio for channels in the band when the FCC Symczak, vice president and general counsel, listening is done while driving." begins parceling them out next year, and Corporation for . Everyone who testified thought that AM would be allowed to on their old "I think it would be good public policy stereo is a key to bringing back AM, al- and new channels for a set number of years for the commission to set aside 20% of the though none, in response to an inquiry from while expanded -band radios proliferate. allocations to serve communities that do not Quello, could produce any evidence of a Sanders said homesteading would relieve have public radio service," said Tom Ki- station turning its financial fortunes around congestion in the band, give the daytimers gin, vice president, Minnesota Public Ra- by beginning to broadcast in stereo. "I an opportunity to provide full -time service dio. But at the same time, he said an even don't think we have any examples of some- and "be one of the easiest ways to initiate higher FCC priority should be to provide body who was failing...and then became a service on the expanded AM band." current AM broadcasters with larger pro- success because of stereo," said Motorola's During former FCC Chairman Dennis tected coverage areas. "Having a larger Frank Hilbert. Patrick's administration, the main alterna- Most blame the failure of the FCC to set a tive plan to daytimer homesteading was a The average price of standard for AM stereo and the resulting mar- plan for nationally licensed operators in the AM stations has dropped ket confusion for the slow implementation of expanded band. Not a word was said about leave an average of 4% a year, the stereo. The FCC had decided to the national licensing during last week's hear- selection of a standard to marketplace forces. ing. But pleas for preference to minority while that of FM stations Hilbert urged the FCC to start a proceeding to and noncommercial broadcasters became has jumped 20% a year. select a stereo standard. "The marketplace major obstacles to the homesteading plan. approach to picking a standard is working, "This is an agency which has social as number of stations providing a larger num- but not fast enough," he said. well as technical obligations.... There is no ber of voices to groups or communities, I Thomas Friel, group vice president, Con- higher priority facing this agency today think, might be a false promise to those sumer Electronics Group, Electronics Indus- than to address the historical and continuing people because we're just not going to be tries Association, seconded Hilbert's call, underrepresentation of minorities in broad- able to get listeners to them," Kigin said. saying the FCC should either set a standard cast station ownership," said attorney Da- No one at the meeting challenged the or, as it did for Zenith's stereo sound for TV, vid Honig, representing the National Black minority or public broadcasting representa- protect the pilot tone of one of the competing Media Coalition. "The way that I believe tives' arguments directly. But daytimer systems. "This approach ...has the advan- that AM radio can best meet the needs of homestead advocates stressed the technical tage of being less likely to spawn litigation minorities is if minorities and women are improvement aspects of their approach. [with the associated expenses and delays] and granted use of the expanded band," said "At the risk of being misunderstood, there of not foreclosing alternative approaches now Dorothy Brunson, a black woman who is are a lot of problems that you could ad- or in the future." president of Brunson Communications, an dress," said Ted Snider, owner of Quello, who believes broadcasters and owner of three full -time AM stations. KARN(AM) Little Rock, Ark., and former receiver manufacturers should simply adopt Honig proposed two possible methods to NAB joint board chairman. "The daytimers the C-Quam system, said he does not advo- introduce minority preference in expanded - have problems, there are certainly problems cate that the FCC select a standard at this band allocations. A "big-bang" approach that minorities have in ownership, and the time. "If we adopted a standard, we would would be to set aside half the new allocations educational public radio people have prob- be in litigation for three years," he said. for minority licensees only. Set- asides would lems. But this is a technical problem that (Leonard Kahn of Kahn Communications ease the sometimes great expense that minor- we need to address, and we need to isolate was not invited to testify, but he submitted ity applicants must pay for representation in it.' testimony saying the FCC marketplace ap- comparative hearings, Honig said. He admit- AM daytimers tend to provide more pub- proach is working "magnificently" and ted that recent court decisions have called lic service programing than any other type had rejected Motorola's C-Quam system. into question the constitutionality of such set - of radio station and in some radio markets "Given the facts that [Motorola] is a multi- asides, but said the courts have also said is the only source of local news, said John billion -dollar firm, has staked millions of "that if there is a compelling state interest Quinn, owner of wJDM(AM), a daytime sta- dollars on its system, risked its reputation and if the program that is adopted by a state tion in Elizabeth, N.J. And yet that type of and has drawn upon its close relationship or federal agency is narrowly tailored to meet programing, which people rely on, often with its major customers, car manufactur- those objectives, it will be constitutionally signs off at sundown. ers, it is astonishing that their total progress acceptable." "Today's hearing will be very successful in seven years has been to convince only James Winston, speaking for the Nation- if it results in further endorsement by this some 500 stations, about 10% of the mar- al Association of Black Owned Broadcast- commission of AM broadcast quality," ket, to use their system. ") ers, said NABOB agreed with Honig's big - said another daytime operator, Jim John- By requiring manufacturers to incorpo- bang approach in spirit, but that "as a son, president, wDAO(AM) Dayton, Ohio. rate AM stereo into all FM stereo radios, practical legal matter, our view is that you Daytimer homesteading of the expanded Suberbielle said, H.R. 2714 would also probably need some assistance from Con- band would be a step in that direction, he force them to decide on an AM stereo sys- gress to have set-asides in that area. We said. Without relief of that type resulting in tem. As a consequence, he said, "the legis- intend to speak to Congress about that." nighttime hours for daytimers, "we will lation would spur the marketplace decision As an alternative, both Winston and ultimately probably end up going out of by setting a deadline for the market to act." Honig suggested what Honig called the business," he said. The receiver manufacturers opposed any "little -bang" approaches. "Minority own- Both Sikes and Quello said that a band legislation requiting them to incorporate erships should be given greater weight than expansion rulemaking will be a high priori- AM tuners in all FM radios and AM stereo all other factors in comparative hearing ty for the FCC and agreed to do whatever tuners in all FM stereo radios. "Such require- evaluations. If lottery proceedings are used they could to convince the State Depart- ments would limit consumers' choices, in- for awarding licenses in the expanded band, ment to move on the AM treaties. crease the prices of radios and deliver no minority applicants should be given at least Discussions on AM receivers were also a corresponding public benefit," said EIA's one -fourth of the chances for winning each source of controversy. Art Suberbielle, Friel. Hilbert said Motorola is against "man- lottery in which one or more minority appli- president and general manager, KANE(AM) dating [radio] features except as a last resort. cants are involved," Winston said. New Iberia, La., said the provision of H.R. The marketplace is best for determining mar- Meanwhile, another group looking to es- 2714 requiring manufacturers to make FM ket features." -HAJ, RMS

Broadcasting Nov 20 1989 32 CBS trades its `Kingdom' for a `Beast' Surgery on the CBS prime time schedule continued last week, the schedule again until at least January. Island Son (Tues. when on Thursday, the network announced the struggling 10-11) is expected to take over Top of the Hill's Thursday 9- Peaceable Kingdom (Wed. 8 -9) starring Lindsay Wagner, had 10 slot. been canceled, to be replaced by Beauty and the Beast, At NBC, the network announced on Friday that My Two effective Wednesday, Dec. 13. In addition, an industry source Dads, airing twice a week (Sun. 8:30 -9 and Wed. 9:30 -10) confirmed that the network will cancel Top of the Hill (Thurs. since Nutt House was dropped from its Wednesday night 9 -10), another of its struggling new shows. And confirming slot, is moving permanently to Wednesday at 9:30 -10. The predictions made at the start of the season, the network is Ann Jillian Show, a mid -season project, will take over the 8- dismantling its Tuesday night schedule (Rescue:911 Wolf 8:30 slot on Sunday night. Sister Kate, currently in that time and Island Son) to insert a CBS Tuesday night movie. Res - period, will move to 8:30. The Ann Jillian Show will make its cue:911 will remain on the Tuesday schedule at 8 p.m., but network premiere in a special preview telecast on Thursday, Wolf (9 -10 p.m.) is being put on hiatus while it undergoes Nov. 30 at 8:30, behind The Cosby Show, where it will get the retooling by CBS Entertainment, which produces the show. highest sampling. It begins its regular Sunday night airing on According to a CBS spokeswoman, Wolf won't be prowling Dec. 3. Radio DJ's crank up public protest over Hill pay hike

Public outcry appears less severe than Nader has been a guest on programs dis- the disk jockeys -and not vice versa. "We last February's protest; Western Union cussing the pay raise hosted by Williams [NARTSH] do not take political stands as gives listeners discount on 'political and Leykis. "This is mainly a revolt an association. My stand is my own," he opinion message' sent to Washington against the process, or the way they are said. doing this," said Williams. "Nader is Carol Hemingway, KGIL(AM) San Fer- The House gave itself a pay hike late last keeping all of us up to date on occurences nando, Calif., said she has not been in week, approving a controversial ethics in Washington." Leykis has also had Ran- touch with other radio personalities, but package that would increase their salaries, dy Huay of Common Cause (which is in "would welcome them" on her show. and those of federal judges and government favor of the bill) on his show "to add "Last time I was basically for the pay in- bureaucrats, by up to 40% by 1991. balance to the discussion." crease," she said. "However, the savings Once news leaked out that the lawmakers Under the House pay raise proposal, and loan crisis changed my mind." She would move a pay raise bill, radio talk House salaries would rise from $89,500 to added: "I started doing this on my own, I show hosts around the country opened fire, about $124,000. A cost -of- living increase have really let it be known that I think that as they did last February. At that time, a of about 7.7% would take effect immedi- we have now a model of how corruption national network of talk show hosts encour- ately, with an additional 25% raise to fol- works in government and how our tax dol- aged listeners to show their disapproval of a low in 1991. The lawmakers could still lars are misused." 51% pay hike proposal by sending letters take honoraria for speeches and appear- Mike Seigel, KING(AM) Seattle, was also and teabags to their congressmen. The pub- ances but must turn it over to charity. Late one of the talk show hosts encouraging lis- lic outcry was so strong that the plan was last week, the Senate was considering a teners to react to the bill's introduction. defeated and Congress reacted bitterly plan that would call for a cost -of- living "The most important thing is that they (BROADCASTING, Feb. 13). adjustment only. [Congress] are coming back to sneak a This time, however, early reports from Mills Crenshaw, vice president of raise, six or eight months after they heard the Hill indicated the public reaction was NARTSH and on-air personality, KTKK(AM) the American people's opposition to it," he not nearly as severe. An aide in the office , said last week's radio talk said. "This is absolute arrogance flying in of House Speaker Thomas Foley (D- Wash.) show host effort came from the listeners to the face of what the people have already told BROADCASTING the talk show hosts started later than last time, apparently hin- dering their ability to "muster up" public The most important thing is that support. they [Congress] are coming back to "Last time we had a total of about three sneak a raise, six or eight months months to do something about the pay after they heard the American people's raise," said Tom Leykis, afternoon drive opposition to it...This is absolute personality, KFI(AM) Los Angeles. "This arrogance..." time we had a total of about a week." He and Jerry Williams, afternoon talk show -Mike Seigel, KING (AM) Seattle host, WRKO(AM) Boston, and head of the recently formed National Association of Radio Talk Show Hosts (NARTSH), simul- cast on Friday, Nov. 10. "In fact," said Leykis, "the story had not yet appeared in the Boston papers, and it had appeared in the . So I was reading portions of the article on the air, both on my station and WRKO." According to Williams, "The network- ing among talk show hosts [this time] was very informal." He estimated that about 60 hosts discussed the pay raise issue on the air. Consumer advocate Ralph Nader was instrumental in activating the protest, Wil- liams said. Nader reportedly contacted 600 talk show hosts about the proposed in- crease. KFI's Leykis WRKO's Williams

Broadcasting Nov 20 1989 33 TOP OF THE WEEK Hanna -Barbera forms Bedrock Productions Hanna -Barbera Productions is forming a new television fea- mated 130- episode half -hour series Wake, Rattle & Roll tures and motion pictures arm appropriately titled Bedrock (BROADCASTING, Nov. 13). Kirschner said H -B is co- producing Productions (from the animators of The Flintstones), and has with Steven Spielberg's Amblin Entertainment either a syndi- announced a host of new production ventures. Bedrock will cated or broadcast version of Spielberg's Universal Pictures produce both adult and children's fare. animated feature "An American Tail" to follow the theatrical Hanna -Barbera has two current network series (A Pup release of sequel "An American Tail II" in December 1991. Named Scooby Doo on ABC and The Smurfs on NBC). Ac- Included in Hanna -Barbera's emphasis on diversification cording to Hanna -Barbera Productions President and CEO are new foreign co- production ventures on a number of series David Kirschner, who announced the formation of the new and long -form projects. The Endangered, a two -hour telefilm, division at a presentation for the press last week in Los produced with HW -Wells and Booker Entertainment (both of Angeles, NBC has committed to 13 episodes of an animated Britain), will also have 13 half-hour episodes to spin off into project called Gravedate High (to possibly air Saturday morn- syndication (to be distributed by Worldvision Enterprises). ings in fall 1990). Kirschner said NBC will get first look at Sleepy Kids (co-produced with Sleepy Kids Company, UK) is Pucinski, a half -hour sitcom pilot about a tough Chicago cop a new half -hour animated series scheduled for the interna- who is reincarnated as a bulldog (possibly for prime time in tional market in September 1990. Honeywood Island, a 90- fall 1990). In addition to a slated April 15 air date for H -B's minute feature produced with Children's World Productions, The Dreamer of Oz (starring John Ritter), NBC has just signed UK, is also being planned as a 13- episode series for a a licensing agreement for a two -hour /live action January 1991 airing. New co-production also reaches into Italy telefilm, Through The Horn, for future broadcast. where H -B will team with RAI -TV to produce 26 half -hours of New syndication entries include The Funtastic World of Don Coyote for domestic and Italian syndication as part of The Hanna -Barbera and the recently announced live action /ani- Funtastic World of Hanna -Barbera in early spring 1990. expressed." Padden to leave INTV for Fox Crenshaw, as well as all the talk show search committee. INTV will look Association of Independent Television tion's hosts contacted by BROADCASTING last for same type of person," he said, Stations president is joining Fox TV as "the week, has been reading out the phone num- senior vice president, affiliates; INN adding that they hope to complete the task bers of congressional leaders and local expected to begin hopes to name successor by January quickly. Interviews are members of Congress, encouraging listen- after Thanksgiving. ers to make their stance known. Said Cren- Preston Padden, president of the Associa- Four years ago, he came to INTV from shaw: "Any time the citizens of the U.S. tion of Independent Television Stations, an- WTrG(TV) Washington where he was assis- are given a chance to talk back to the gov- nounced last week that he will join Fox tant general counsel for Metromedia Inc., ernment, it seems to frighten the politicians Television as senior vice president, affili- which owned the station then. He had been to death. I thought they were supposed to ates, as soon as his successor is chosen - with Metromedia since his sophomore year represent us, not dictate to us- apparently, hopefully by the time INTV convenes its in college, when he was the nighttime and they feel otherwise." annual meeting, Jan. 3 -6, 1990. weekend switchboard operator. During law The talk show hosts and Western Union Padden has been an aggressive advocate school he began clerking for Tom Dougher- also made a deal, whereby listeners can for INTV, and his tireless attacks on cable ty, Metromedia's Washington vice presi- send a "Political Opinion Message" to the helped put the association on the map. dent and associate counsel. He worked with U.S. Capitol at a reduced rate. "Preston Padden has made INTV a formi- Dougherty 12 years before assuming the Another weapon the hosts hoped would dable force on Capitol Hill and made it INTV presidency in 1985. be effective was the specter of next year's synonymous with integrity, forthrightness Among the candidates are Jim Hedlund, elections. "It is important for people to and pragmatism," said Walter McCormick, INTV vice president for government rela- know, and one of the things that we have minority chief council and staff director for tions, and Jim Popham, INTV vice presi- been pointing out to our listeners is that all the Senate Commerce Committee. dent and general counsel. Jim Smith, with 435 seats in the House are up for grabs next "He has served us well and made us Pierson, Ball & Dowd, the association's year," said Leykis. "And our message - stronger," said John Serrao, INTV chair- outside counsel, is also a possibility. the prewritten mailgram we are sending to man and WATL -TV Atlanta's vice president Padden's tenure at INTV has been con- Congress -says that.... And if you vote for and general manager. "We'll miss him," troversial at times. He has clashed with the raise we will vote you out." said Serrao, who also chairs the associa- some cable leaders, especially National Ca- Leykis has promised that if the raise ble Television Association President James passes, he will read on the air a list of the P. Mooney, over must carry and channel names of the members of the California dele- positioning. At times, Padden's maneuver- gation who voted for the raise. "I am going ing has been a source of some tension with to read their names on the air, every half hour the National Association of Broadcasters. for a couple of days now, and next year, a But there were no signs of ill will last couple of days before Election Day, the day week. "He's been an energetic and articu- before Election Day, and on Election Day." late spokesman for his people and has done Station owners contacted by BROADCAST- a good job bringing attention to their posi- ING last week referred questions about vari- tion. I wish him well," said Mooney. ous talk show host discussions to local station "We are sorry to lose him as a member management. And those managers with of the Washington core," said Fritts. "He's whom BROADCASTING spoke approved of the done a terrific job building INTV up and interaction between the station's talk show representing INTV's interests." hosts and the public. Or as KFT(AM)'s presi- Padden does not feel his past with cable dent and general manager Howard Neal said: will intrude on his future dealings as a Fox "You have to look at what a congressman is. executive: "The cable industry is made up He/she is a representative of the people. They of feisty and independent people. At some must listen to the voices coming out of their level they have identified with and appreci- districts." -LC, KM Preston Padden ated our feisty independents." -KM

Broadcasting Nov 20 1989 34 NATPE '90: Down to business on Bourbon Street Rep firm executives anticipate studio audience, and LBS's new TV Per- graming, Petty Television, said he, too, felt increased level of activity over sonals, a proposed late -night strip. "a lot more will get done at the conven- previous few NATPE's; organizers In the game show category, Levinton tion" in January than at the previous few hope new rules nixing mixing and noted there are a number of proposed new NATPE shows. "There's a real different munching make for better business revivals with "proven credentials," such as feeling out there," he said. "There is no Orbis's Joker's Wild, Tic Tac Dough from buying frenzy" for any particular show. The level of wheeling and dealing on the ITC and Name that Tune from Orion. And, he added, stations seem intent on 1990 NATPE International convention "They are going to generate some talk and waiting out the results of the November floor will be considerably greater than at interest. Ultimately, he added, most of the sweeps before making any moves. the most recent NATPE gatherings, where John von Soosten, vice president and di- program sales were generally considered rector of programing, Katz Television, soft. That's the consensus of program ana- :C,\1e said: "I think there will be quite a bit of lysts at rep firms contacted last week. . o ° O . activity at NATPE, given the number of The reps cite a number of marketplace > shows that are iffy, coupled with the fact factors, including the vulnerability of a that few shows are designed for January number of first- and second -year programs, r11 FIL, starts. So far, the only formally announced including some that might never have been new start for January is the NBC -Group W launched were it not for the leverage used early fringe strip House Party (previously by some big syndicators to get them on the known as Doocy's Place, and, before that, air. The Open House Show). At the same time, not much is being In the reality category, the shakeout has offered in terms of mid- season replace- already begun with the cancellation of Ori- ments, allowing stations to wait out the on's Crime Watch Tonight. "It's inevitable November rating books and make careful you'll see a few others go by the wayside," evaluations about their existing schedules said von Soosten. Program cancellations, and what they may need for next fall. coupled with a lack of January replacements, Also, fewer station executives and syndi- he said, "may make NATPE more of a shop- cators are participating in the Los Angeles NAME ping place than the previous few seasons." "screening groups," typically held in De- Among the shows with uncertain fates is cember, where deals have often been closed INTERNATIONAL GTG's USA Today On TV, with the major- before NATPE. A number of syndicators C H A L L E N G E S ity of stations clearing it having downgrad- feel they lose the advantage in a presenta- ed the show out of prime access. Also high tion to groups where they really ad- can't I N T H E on the list is Buena Vista's Win, Lose or dress market- specific issues that often make Draw, whose survival beyond next fall is to or break a sale. N E X T D E C A D E be decided shortly by company officials. In addition, a number of proposed new Also contributing to what many predict shows have already hit the street, say reps, will be a more shirt- sleeves convention is a N EW ORLEANS 1990 that may not be breakthrough, but that have new set of rules designed to encourage a been well executed through pilot stage and more businesslike environment on the con- will give stations with new product needs new shows so far unveiled will get vention floor (BROADCASTING, May 15, et something to think about between now and launched on merit. Many of them are be- seq.). Exhibitors are no longer allowed to NATPE. ing offered by medium -sized companies serve food or alcoholic beverages to people "I don't make blanket recommendations with no leverage." coming by their booths. about programs," said Mike Levinton, vice Dick Kurlander, vice president, pro- In addition, live demonstrations are president, programing, Blair Television. "Every market is different, and the hottest new concept won't make a difference to a Stars of NATPE '90. The syndication business may get a boost as it enters the station manager who's got Wheel [of For- 1990's, with the pace of program sales expected to pick up considerably at the tune] in there and it's going through the NAIPE convention in January. Off the floor, convention -goers will grapple with issues roof." that have been tied to the theme of "Challenges of the Next Decade." Among the On the other hand, said Levinton, this handful of high -profile speechmakers and panelists helping to shape the agenda will development season seems to have spawned be Robert C. Wright, president and chief executive officer, NBC. Wright will deliver the a crop of proposed shows with more poten- keynote address at the opening general session on Tuesday, Jan. 16. Also on hand tial than in years past. "I'm seeing more will be the Rev. Jesse Jackson, who will moderate a panel on minority programing. intriguing concepts and a higher quality lev- Jackson is also the host of a proposed new weekly talk show, Voices of America, el of programing out there," he said. which Warner Bros. Domestic Television Distribution is trying to launch for next fall. "There seem to be some game shows and Candice Bergen, star of CBS's Murphy Broom, will be on hand to lead a discussion some reality shows with a slightly different about prime time programing in the 1990's. The view from Washington will be point of view." provided by FCC chairman Al Sikes and commissioners Andrew Barrett, Sherrie As examples, but not recommendations, Marshall and James Quello. Former FCC chairman Dennis Patrick will also share his Levinton cited Preview, the proposed new views on regulation and issues in the 1990's. Entertainment Tonight's Leonard Maltin strip from Television Program Enterprises, will moderate a session on nonnetwork program alternatives. NBC Sports President described by TPE as the "best of the new" and Comsat Video President Robert Wussler are among the panelists in pop culture. He also cited Love Thy who will talk about television sports in the 1990's. Other sessions will address Neighbor from GTG Entertainment, about syndication, cable, marketing, promotion and censorship. feuding neighbors who take their case to a

Broadcasting Nov 20 1989 35 prohibited on the convention floor, and booths. When the new convention rules would provide for a more productive busi- costumed characters are restricted to ex- were passed last summer, NATPE Presi- ness environment, where the buying and hibitor booths. Violators are subject to dent Phil Corvo said: "We took great selling of television programing could ef- stiff fines and the possible closing of their pains in setting rules and regulations that fectively take place." -sM Fox comes clean on soap strip Fox to launch half -hour soap aimed at precepts. Well be playing with the mix as time, like you're in a closet. This will give teenagers in January; start of rival we go along." us an opportunity to stretch." project, 'Glory Days,' has been delayed Most of the casting is currently being The Fox soap was created by Leah Leh- finalized. Because many of the contracts man, currently serving as co -head writer on The Fox station group, covering almost have not been signed, Steinmetz declined to ABC's One Life to Live. She will remain 25% of the country, will launch a new half- identify cast members. For the most part, with that program, but continue to serve as hour soap opera strip aimed at teenagers, he said, the casting is "fresh new talent." executive story consultant to the Fox pro- Monday, Jan. 22, 1990. Each of the seven Although mostly teens, there will a few gram. Serving as head writer on the show is Fox -owned and -operated stations will carry regular adult roles cast. Trent Jones, whom Fox lured from his post the program in varying time periods be- The stories will focus on the school, as co -head writer of CBS's . tween 5 p.m. and 7 p.m. Fox has lured home and social lives of the core teens, said The Fox program is one of a handful of some heavyweight network soap talent to Steinmetz. He said that as much as 25% of teen -targeted serials being developed for help get the new show off the ground. the shooting will be done on location. 1990. In addition to Glory Days, other pro- The new program, as yet untitled, will be (Maybe more, if studio space isn't arranged jects include a space -based adventure serial introduced in a one -hour "preview" special quickly. The producers just found out that from entitled Warp that will air on the stations the weekend of space on the Fox lot in Los Angeles is Riders, as well as at least one teen soap Jan. 20. If the program does well on the booked, and they have to make other ar- being developed by Viacom's Nickelodeon owned stations, Fox will roll it out national- rangements.) cable network. The teen serials are de- ly, probably in syndication. A rollout of a The location shooting will help to "open signed as transitional programs to bridge locally produced Fox show to the Fox up the show a bit," said Steinmetz. "It gets audiences from younger- skewing programs Broadcasting Co. is not unprecedented, as claustrophobic shooting in the studio all the to more adult- oriented shows. -SM evidenced by America's Most Wanted. Word of the Fox plans came last week as word that a rival project, Days, has Glory woman, the station is still interested in later been put on hold. Sources with knowledge New York passes renegotiation of a Cosby renewal, but felt of the project confirmed the program would on `Cosby' renewal the timing of the offer and the Nov. 8 not be introduced in January as planned, deadline were "inappropriate" and did not and that "no decision" has yet been made With deadline for station fit the station's immediate plans. a new launch on date. responses passed, 'Cosby' There were additional passes last week Claster Television, distributor of the Glo- stations in 16 of top 20 on the opening Cosby renewal offer ry Days project, to be produced by DIC, markets have declined (BROADCASTING, Nov. 13) from a number has had trouble getting the program cleared Viacom's initial offer of top-20 markets, including San Francisco, by a major station group. Fox was initially the fifth ranked market, and Detroit (7). For offered the program, and passed, deciding The nation's largest market has cast its bal- the top-20 markets, the declines stood at to produce its own teen soap (BROADCAST- lot, with independent WWOR-TV New York nine of the top 10 and 16 of the top 20 ING, Oct. 16). Tribune Broadcasting and declining Viacom Enterprises' offering for markets. KHTV(TV) Houston (10) has not on United/Chris -Craft subsequently passed the second -cycle renewal of The Cosby made its decision public. Viacom Broad- the project as well. Show and the first -cycle of the Carsey -Wer- casting- owned KMOV -TV St. Louis (18) ac- Fox has tapped Dennis Steinmetz to ner Productions Cosby spin -off, A Different cepted the offer for both shows, KPHO -TV serve as executive producer its new teen of World. According to a WWOR spokeswom- Phoenix (20) offered a counter-proposal for soap, which is being produced under the Fox Stations Productions banner. Steinmetz is a network soap veteran and protege of William Bell, who created (with his wife, Children's TV awards Lee Phillip Bell) both The Young and the Restless and The Bold and the Beautiful, Eleven stations have been honored for excellence in children's television by The seen on CBS. Steinmetz produced The National Association of Broadcasters' Children's Television Committee at a reception Young and the Restless for five years, and in Washington. The "Service to Children" awards are presented annually to encour- most recently served as producer of The age TV programing and nonprograming activities for children. Among those attending Bold and the Beautiful. the awards ceremony were Senator Pete Wilson (R- Calif.) and award winner David The Fox program will be set in a small Gerstein (r), host of Soft TV, a program he conceived, which introduces young people California town, focusing on a core of high to classic animated cartoons from the 1920's, 30's and 40's, and which airs on KEYr -ry school teenagers. In an interview last week, Santa Barbara, Calif. Steinmetz described the program as a "con- The categories and winners are: Regularly scheduled programs: KEYr -Tv; KAru(TV) tinuing drama with a lot of lighter elements. Portland, Ore., and WNEV -TV Boston. Special programs: KCBS -TV Los Angeles; wowx -ry It'll be almost a continuing dramedy in its Huntington, W.Va.; KRGV -TV Weslaco, Tex., and wsMV(rv) Nashville. Public service form." campaigns and PSA's: WSMV; WCSH-TV Portland, Me.; KRGV -TV, and noncommercial The program will address many of the Wrvs(rv) Detroit. Drug and alcohol abuse campaigns and PSA's: wowk -w; KTIV(TV) Los problems and issues that adolescents typi- Angeles, and KYMA(TV) Yuma, Ariz. cally face, said Steinmetz, including the In addition to the Service to Children awards, three special awards were also given: heavier issues of sex, drugs and drinking, Congressional Families for Drug -Free Youth presented WOWK-TV with a Waterford as well as issues such as dating, and rela- crystal of the U.S. Capitol dome for the best overall submission in the drug and alcohol tionships with peers and parents. abuse campaigns and PSA's category; Post- Newsweek Stations Group presented A major challenge, said Steinmetz, will KEYr -TV with $5,000 for Soft TV, the best regularly scheduled program, and Bonneville be to program a show that strikes a balance International Corp. presented wsMv -TV with a bas relief of children playing for best between "not being all fluff and not being overall submission in the public service campaigns and PSA's category. too heavy. We won't moralize, but we are going to tell, hopefully, stories with moral

Broadcasting Nov 20 1989 36 Why should a mid-size, independent broadcaster go with D-2?

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Like many mid -size markets around of public service announcements. Jim Doyas, the country, the Orlando community But whether it's in -house commer- Chief Engineer, is in constant change. cial production, sales training tapes WOFL.W, Fla As individuals and business gravi- or PSA's, what we do needs to reflect Orlando, tate toward new lifestyles, this market our own high standards. is clearly in a growth phase. So to The Sony DVR 10 digital VTR maintain their position as "Florida's helps us satisfy all those needs favorite", WOFL-TV is focused on the and more. On -air graphics, digital future. to analog post, four "We see digital as an investment channels, those are all things that in the next decade. Mid-size does make a difference. not mean that our needs are appre- And we've been a Sony customer ciably different from those of a net- for some time. VTR's, editors, con- work affiliate or larger independent soles -all from Sony. When the DVR- broadcaster. There's a growing list 10 was ready for delivery, we were of highly visible corporate clients ready. No questions. The only To find out how a Sony Digital expressing interest in a broad range thing we had to do was plug it VTR measures up to your market, of commercial services. Not to in °..Jim Doyas. call I - 800 -635 -SONY. mention the need for a variety

Sony Communications Products Co 1600 Queen Anne Road. Teaneck. 07666. 5A989 Sony Corporation of SONY® America Sony is a registered trademark of Sony BROADCAST PRODUCTS not to take effect until the 1991 -92 season. "it's all apples and oranges anyway. New at USA TV At the meeting, it was determined that "We discussed HUT and PUT [people additional lifestyle research (to be conduct- using ] levels, the difference of Model and ABC Good Morning, ed by phone) was needed and that a "com- using the NSI diary system as their point of America contributor Kim Alexis has petitive study" to sample viewers' reac- reference and NTI metered numbers we tions in selected joined USA Today On TV as a corre- homes will be launched in used for ours. It was just decided that we spondent to report on health, fitness early spring. No future meeting to discuss needed time to run more conclusive num- those and lifestyles. The GTG Entertainment results had been set as of press time. bers. news magazine will also have Alexis Bill Fouch, vice president, affiliate mar- "We just feel that a 7 -10 p.m. prime interview major personalities and ce- keting, said there was some "understand- time is an absolute home run for us," said lebrities. able disappointment" among the general Kueneke of the Sacramento market. "Los managers, most notably long -time time - Angeles is more difficult to read, and the shift proponents Amy McCombs of San network [which owns KNBC -TV] has more to Francisco's KRON -TV and John Kueneke of risk. I think we all understand NBC looking Cosby alone, and Tampa (13) was out of Sacramento's KCRA -TV, but Fouch said fur- further into the research, but that does not the picture, having produced no takers for ther research was in everyone's best inter- diminish the resolve of the stations. We the first offering of the syndicated Cosby ests. "We put in a deadline that we later made that clear." -MF in 1987. had realized was out of reach for us and the The alone ac- decline from New York affiliates," Fouch said. counts for close to 8% of the nation's There had been published reports that household coverage, and from the 17 out NBC executives had nixed the shift idea AFT is animated of the top 20, over 40%. Since the Nov. after the less-than- impressive results from 15 date Viacom set for its response to KRON -TV's four -day "public service" shift over new technique has passed, appears that counter -offers it (due to the earthquake) late last month it has few top-25 incumbent stations to (BROADCASTING, Nov. 6). According to Colorizer says new computer respond to, so the syndicator will in all Fouch, those reports were in error. He said can reduce probability have to shop both half -hour animation system that network executives did not decide to by in each production time half sitcoms to competing stations of "say no" to the prime time shift after the markets, particularly to independents KRON-TV's solo maneuver, but that the deci- American Film Technologies Inc., which who may have passed on Cosby's original sion for further study had been made before has the single largest share of the film co- first -cycle offer. Of the 184 stations cur- the Bay Area shift. lorizing business, is applying its coloriza- rently carrying Cosby, 168 of those are "It appears we would take a [ratings] hit tion technology to a new computerized ani- affiliated stations. if we were to go ahead with this thing right mation system. The system, AFT Jim Lutton, program director of San away," said Fouch. "From my own stand- executives said, bypasses the tedious pro- Francisco's KPIX -TV, passed on both point and Pier Mapes's [NBC network pres- cess hand -painting animation cells, re- shows, but said the station is still looking of ident], we are extremely committed to look- ducing program production time by more at the proposal. He did not rule out a ing at the research to see that we maintain a than half. renegotiation on the pricing for the second competitive edge against the other net- The AFT animation system uses the same cycle of Cosby; however, Lutton says the works." hardware already in place to colorize films. station has "very little interest" in the Kueneke said he was disappointed at According to Barry Sandrew, president of first cycle of A Different World. WDIV -TV having to wait for a prime time rollback AFT's animation division, AFT has devel- Detroit General Manager Allan Frank says decision to happen "for yet another year," oped a separate software for animation. the station did not respond to Viacom's but emphasized that both parties needed the colorization workstations can be deadline. "We have our own deadlines," "All further time to study how a possible move turned into animation workstations by Frank said simply. "To throw this kind of would affect their schedules. According to keys computer," he money into it [Cosby], it kind of bothers changing three on the Kueneke, NBC Entertainment President said. me to see them sell it to other stations so Brandon Tartikoff had expressed concerns and animate early into its first cycle." -MF AFT plans to colorize film during the meeting about not having a programs simultaneously, using parallel prime time schedule going "head -to- head" schedules, said Sandrew. The company has against ABC and CBS, and "how difficult signed award- winning animator Bill it would be to counter -program against the Kroyer, head of Bill Kroyer Films, as a other networks if we were out of sync." client. NBC puts off to Also representing the network side was Kroyer is using the system to animate a Bob Niles, vice president of research; John 20- minute TV video for a major toy compa- mid -1990 decision Damiano, vice president of affiliate rela- ny. "We are still in the development period tions, and John Miller, senior vice presi- with them," said Kroyer. But so far, initial on West Coast dent, advertising promotion. Nineteen West testing seems to indicate the AFT system Coast affiliate general managers (and some will work for this particular project. "All prime time shift general sales managers) attended the meet- the road signs are positive so far," Kroyer ing. said. At meeting between NBC and station Fouch said the affiliates carne armed with Kroyer said if the system produces the executives, affiliates express Nielsen Station Index (NSI) material that effects for the video, he may use the AFT disappointment but seemed to agree Kueneke says showed no loss in the HUT system for animated TV series, such as that more research was needed levels of 18- to 49 -year-old men and wom- Widget, The Whale Watcher, which he is en during the 7-10 p.m. time period, while animating for Zodiac Entertainment. NBC executives, whose Oct. 19 meeting the network's Nielsen Television Index in- The so- called "paperless" animation with West Coast affiliates to discuss re- dicated a 4% drop of that age group for that technology is not new. Hanna -Barbera, for search conducted on the shifting of prime time period. Kueneke thought the "margin example, has used a system to complete a time to 7 -10 p.m. PT was itself shifted by of error" was 4 %, and that it made little portion of its television animation program- the San Francisco earthquake, met with difference. Comparable readings were tak- ing for the past eight years. Chris Odgers, those affiliates in Los Angeles last Monday en from the Eastern time zone, where prime director of computer animation systems at (Nov. 13). At the meeting, the network said time is also currently 8 -11 p.m., and refer- Hanna -Barbera, said the company used its more study was needed, and delayed a deci- enced to viewing patterns in the Central and in -house computer animation system for sion on shifting the 8 -1 1 p.m. prime time Mountain time zones, where prime time is about a third of the company's television (previously scheduled to be made by Jan. 1, 7 -10 p.m. "We're talking about national product. The rest is done by overseas ani- 1990) until June 1990, with implementation and local readings," said Kueneke, adding, mators. Using the two processes, he said, is

Broadcasting Nov 20 1989 38 -4137SigliMMVUNIgliart643 V757'' :Jr :430.

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.15

4

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$350,0001000 Continental Cablevision, Inc.

127/8% Senior Subordinated Debentures Due November 1, 2004

Interest payable May 1 and November 1

Price 100% and Accrued Interest

Copies of the Prospectus may be obtained in any State from only such of the undersigned as may legally offer these Securities in compliance with the securities laws of such State.

MORGAN STANLEY & CO. LAZARD FRERES & CO. Incorporated

November 1, 1989 more cost efficient, given network ordering er animation systems, but we've found it to total half -hour cost to more than twice that. cycles for animation shows. be cheaper to use overseas animators. Two "We are competitive with overseas anima- But AFT contends it has a system that is dollars per cell is a lot to be spending tion," said Sandrew. In addition; he said, not only more cost efficient, but produces overseas." the AFT system may cut the production higher quality results as well. That figure equates to about $145,000 time of a single episode from perhaps six At Disney, Gary Krisel, president of the per half-hour episode of television anima- weeks to two weeks. "The U.S. -based pro- animation division, said: "I'd be fascinated tion, which does not include pre- or post - ducers also get better control over logistics to see it. A number of people have comput- production work, which would bring the and the product," he said. -SM

Broadcast, cable give Senate score on `siphoning'

NFL Commissioner Paul Tagliabue (I) with team owner Art Modell NAB's Eddie Fritts (I) and INTV's Preston Padden make their cases

Football and baseball commissioners But the hearing pitted the commission- for University of Tennessee football on pay tell Senate that leagues' major events ers' testimony against that of another panel per view, and calling New York Yankees will not go to 'pay TV' in 1990.s; of witnesses including outgoing Associa- owner George Steinbrenner's deal with NAB and INTV ask Congress to tie tion of Independent Television Stations MSG "arrogance bordering on contempt," league antitrust exemptions to President Preston Padden (see story, "Top the chairman warned that "if other teams 'antisiphoning rules,' end compulsory of the Week ") and National Association of follow" the Yankees' cable -only rights license or otherwise `level playing field' Broadcasters President Eddie Fritts, who contract example, "the lure of big bucks" argued that, in the public interest, Congress may prompt sports franchises to "bypass New Commis- must act to prevent cable from eventually free TV altogether, [and) fans will be pay- sioner Paul Tagliabue all but promised Con- buying exclusive rights to all major sports ing through the teeth to follow their gress last week that American audiences events. teams." would not have to go through pay -per-view Joined intermittently at the dais by Sena- Prompted by Specter's concern that the television to view the NFL's Super Bowl tors Howell Heflin (D- Ala.), Orrin Hatch NFL on ESPN represents "a foot in the any time this century. And, appearing as a (R-Utah) and Herbert Kohl (D- Wis.), door for pay per view," Tagliabue said, "I witness at the same Nov. 14 Senate Anti- Metzenbaum and Senator Arlen Specter (R- think that we are prepared to say that, for trust Subcommittee hearing in Washington, Pa.) dominated the two and a half hours of the balance of this century, we do not fore- Major League Baseball Commissioner Fay questioning, focusing primarily on two spe- see pay per view for the Super Bowl." Vincent said he will not likely use what he cific cable sports contracts made late in Beyond "some expansion" in basic cable's believes is his authority to intervene in on- 1988 -the MLB -ESPN deal and another share of the NFL, Tagliabue told the sub- going negotiations over local broadcast that gives Madison Square Garden Network committee, the league believes that basic, rights to the New York Yankees. exclusive local rights to New York Yankees not premium or pay -per -view, cable "will According to both commissioners, the games beginning in 1991 (BROADCASTING, continue to be a supplement" to broadcast alleged "siphoning" of sports programing Dec. 19, 1988). network carriage of the NFL in the 1990's. from over -the -air to cable television -the Yet even before the commissioners took A premium service, such as HBO, with far subject of the hearing called by Subcommit- questions, more than half a dozen congress- fewer subscribers than the top basic ser- tee Chairman Howard Metzenbaum (D- men, some appearing as witnesses, used the vices, would not likely satisfy the league's Ohio) -is not the grand issue some have hearing to express concern over the topic exposure requirements, he said. The next made it. Charges that their league's current and to consider actions ranging from lifting NFL contract, he said, "will have an over- and upcoming contracts with cable may vi- the leagues' antitrust exemptions to revising whelming number of games on free TV." olate antitrust law are, they said, unfound- the 1984 Cable Act. Although the broadcast networks will ed. Tagliabue, Vincent, Art Modell, owner "I want to emphasize," said Metzen- "dominate our coverage" in the future, of the NFL's Browns, and ESPN baum at the hearing's outset, "that we are said Modell, there is a "good chance" that President Roger Werner testified that cable prepared to review antitrust exemptions" expansion of the cable package could also TV is only adding to the amount and diver- now enjoyed by the NFL and MLB. Saying come early next year in the form of 16, sity of sports on TV. he was "shocked" to see an advertisement rather than the current eight, regular season

Broadcasting Nov 20 1989 40 ntil tom vA sinactiu - mrAk" -EV '

a

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U.S. $100,000,000

Continental Cablevision, Inc.

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Interest paid initially on May 8, 1990 and thereafter quarterly in arrears.

Price 100%

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November 8, 1989 in White Sox rights. Vincent and Tagliabue also argued that the leagues should be allowed to respond to cable demand and reap the benefits of mul- tiple revenue streams, in part to keep up with rising player salaries, without violat- ing antitrust law or the public interest. For the fans, who are served by larger and larger local TV schedules, said Vincent, "we believe it's a fine thing to have another national service," ESPN, carrying the league. In the NFL, said Tagliabue, view- ers are protected in the NFL -ESPN deal by the mandate that a local station in each team's market carry the game simulta- neously. In any case, added Modell, "I don't think there is such a thing as free television. The cost is built into advertising. The con- sumer pays somehow." Werner By that logic, said INTV's Padden, "ba- Vincent sic [cable] ought to be called pay TV," games on ESPN. Werner appeared to shore because it carries ads and a subscription deal "effectively overrides my contract" up the NFL's "no- premium, no- pay -per- fee, "and pay TV ought to be called pay by prohibiting Wednesday night telecasts view" assurances, saying that ESPN's law- and pay again. Free TV," he said, "is against ESPN. suit against Cablevision Systems in New absolutely free." Tagliabue and Vincent, he said, "sug- York is evidence of ESPN's "vigorous en- Padden pointed to compulsory copyright gest that they are not the culprit. Who then forcement" of its commitment to remain a license as the "underlying issue, the broad- is the culprit in this chipping away pro- basic service only (BROADCASTING, Oct. casters' subsidy of cable." A New York cess?" 13). "We view our role" in the NFL, he cable system that failed to carry New Like Metzenbaum, Specter argued that said, "as supplemental" to broadcast net- York's broadcast signals, he said, "would lifting the leagues' antitrust exemptions work carriage. be out of business." If cable operators were cannot be ruled out. However, most of the As for cable's place in the sports TV required to pay broadcasters a fee for the congressmen attending the hearing ex- constellation, Vincent predicted "we will use of those signals, he argued, a station pressed concern over the "siphoning" issue see a proliferation of outlets," but, he said, such as wPlx would gain an "extra revenue without advocating legislative action. "the [broadcast] networks will play a major stream" enabling it to bid for sports "on a Senator Kohl, who argued that "cable role" in his league's future, albeit a role more equal footing with the cable folks." television has increased the viewer's choice somewhat diminished by competition. Lo- Padden presented the senators with three and enhanced the amount and diversity of cal broadcasters are also "vital" to the potential options: seeking a national con- sports on TV," distanced himself from league, he said, testifying that the number sensus on the issue, repealing compulsory Metzenbaum's and Specter's stated willing- of MLB games aired on local over- the -air license and/or conditioning antitrust exemp- ness to take legislative action, saying he TV has increased every one of the past five tions on a statutory provision, "for exam- contemplated no bills and would, as owner years and has outstripped cable schedules ple, one that would prohibit subscription of the National Basketball Association's by 55 %. "We are not withdrawing those cablecasting of such sports events...broad- Milwaukee Bucks team, likely have to re- [ESPN] games from free TV," he said, cast by free television stations within the cuse himself from voting on such legisla- calling restrictions on over -the -air TV un- prior three years." tion. der MLB's new 175 -game 1990 -93 deal Also addressing compulsory license, But Kohl did describe himself as con- with ESPN "very slight." In the "worst Fritts charged that the 1984 Cable Act cerned with the "rising costs of cable" ser- case," CBS and ESPN exclusivity would "pushes the market toward cable," and that vice and with "increasing evidence" of si- remove a maximum of 32 out of 162 games "broadcasters are clearly at a disadvantage phoning-in particular, cable exclusive deals from any of those teams' schedules. It is [because] sports franchises can go to cable with MLB and with the Big Ten, Pac -10 and "likely," he added, "that no [individual with its [cable's] multiple revenue streams Southeast football conferences. "Even more MLB] team will end up with fewer than 140 to raise the bidding." He proposed "a plan troubling," he said in a written statement, games" to air on local TV stations once the to compensate broadcasters for their pro- "is that cable snared exclusive rights to all ESPN contract begins next season. graming, which cable now retransmits at Yankees games for the next 12 years -al- Pressed on the New York Yankees issue, very little cost." NAB also suggested Con- though only about half of the homes in the Vincent conceded that, as commissioner, gress could direct the FCC to reinstitute New York area are wired for cable." he might have the authority to intervene in antisiphoning rules that had been in effect Also apparently contemplating no legis- negotiations between MSG and wPIX(TV) until 1977. Arguing that broadcasters "sim- lative remedy, Hatch agreed, however, that New York. That Tribune station could air ply need a fair system to let us compete and an investigation of "which sports broad- 50 Yankees games in 1991 if it is willing to one which also protects the fans," Fritts casting practices are in the public interest pay the price asked by MSG, he said, add- also proposed legislation tying antitrust ex- [is] warranted." ing that he has "encouraged" the parties to emption to requirements that games be But several New York area congressmen reach an agreement "in the interest of base- made available "on free TV and not exclu- appearing as witnesses intimated that legis- ball." But, he said, "I can understand sively on cable." lative action is in their plans. Calling for [MSG's] position that they do not want to James Boaz, general manager of WTXF- "immediate congressional review of the subsidize over -the -air TV" by reselling TV Philadelphia, warned the subcommittee 1984 cable deregulation act," Senator Joe some Yankees games at a loss. "I believe I that ESPN's new Wednesday night MLB Lieberman (D- Conn.) charged, "We're set- have the authority to step in," he said. exclusivity, the prospect of eight more NFL ting up two -tier access to sports, those "Whether or not I would remains to be games on ESPN and the appearance of Uni- available to the general public and those seen. It is hard for me to intervene," he versity of Tennessee football exclusively on available to consumers who can pay to re- said, "when there are no over -the -air buy- pay per view in the team's home market all ceive them on cable." Describing cable ers" outside of wPlx. He concluded by represent a trend that will not stop with the operators as "effective monopolies without saying that, despite his efforts and those of newest rights deals. Boaz, whose station competition or regulation," he said, "To- late commissioner Bart Giamatti, broad- owns local broadcast rights to the MLB's day, it is clear that we have succeeded in casters in Chicago showed no real interest Philadelphia Phillies, said the MLB -ESPN removing rate regulation without having

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Yearboo k Send order form and check to: yw. ~e ' The " .; Broadcasting LiCable: The Yearbook 1990 -^` > ; °. ÿ .-- ', A , ; ...... ° ; ,,.- ° - 1705 DeSales Street, NW Washington, DC 20036 ... -.. ». KY --c...:.--«...^, ... :« :m w,,..,...r^ o-/'rx 1VJN.1 4.4 1.11N.11 VC LU11111en11U11. competition and no regulation." And Repre- other league. Suggesting that MLB "should Representative Christopher Shays (R- sentative Charles Schumer (D- N.Y.), also follow the NFL's example" and assure that Conn.) echoed Lieberman's claim that Con- appealing as a witness, focused on the Yan- home fans see their teams' games, Schumer necticut residents have "felt the sting of ca- kees -MSG deal as well. MLB, he said, has said a bill he has sponsored would require ble-ization of the Yankees," testifying that "let down its end" of "more sweeping" that MLB teams air at least 50% of their "cable operators can't have it both ways: no antitrust exemptions than are enjoyed by any games on "free TV." -POL Broadcasters divided on FCC license renewal proposal Networks support proposal to ed "meritorious" or "substantial" service Echoing the NAB 's concern that the new tie renewal expectancy to during the license term can earn a renewal standard is too narrow, NBC added a cave- issues /programs lists; NAB and expectancy that outweighs any comparative at. "We assume that an incumbent licensee others call it counterproductive; advantage of the challengers. Since the wishing to provide additional, relevant pro- citizen groups say it is violation challengers invariably have a comparative gram- related evidence at any stage of the of Communications Act advantage, the renewal expectancy is often hearing would not be precluded from doing critical to the incumbents. so," it said. The broadcasting industry is split over the To prove that they have provided "meri- Many broadcasters still think Congress FCC's proposal to grant stations caught up torious" service, broadcasters now supply should intercede and create a two-step pro- in comparative renewal proceedings "re- the AU with reams of programing sched- cess, in which competing applications newal expectancies" based on the submis- ules and testimonies to their good citizen- would not be considered until after the FCC sion of their quarterly "programs/issues" ship. decided not to renew the incumbent's li- lists. As part of its effort to streamline the cense. Such legislation, said NBC, "should Some broadcasters, most notably the comparative process and minimize abuse of be encouraged and supported." three networks, supported the proposal as a the process, the FCC proposed basing CBS, which settled a challenge of its simple and objective means of establishing "meritorious" service and the granting of WBBM(TV) Chicago last year, supported the the expectancies, which virtually assure in- an expectancy on the incumbent filing its proposal, noting that it would result in a cumbent broadcasters of prevailing in com- programs/issues lists, which stations are "significant reduction in the cost of com- parative renewal battles. obliged by the FCC to assemble each quar- parative hearings for incumbent licensees." But others, led by the National Associa- ter. The lists summarize all programing CBS said it expended "hundreds of man tion of Broadcasters, felt the standard was aired by the stations that addresses commu- hours" preparing programing exhibits in so narrow that it would restrict broadcast- nity issues. support of its claim to a renewal expectancy ers' ability to make their case for renewal. Under the FCC proposal, challengers for WBBM. The FCC proposal "would Citizen groups and license challengers, may rebut the lists by showing that the largely eliminate the need for such time meanwhile, charged that the proposal ran listed programs were not aired or that the consuming and expensive efforts unless and afoul of the Communications Act by shift- programs were not responsive to issues of until it were determined that a licensee's ing the burden of proof in establishing ex- concern. issues /programs lists had failed to provide pectancies from the incumbent to the chal- The networks with some qualifications prima facie evidence of its entitlement to a lengers. were supportive of the proposal. "Use of renewal expectancy, or the challenger had The Media Access the issues /programs list as the initial raised significant questions as to the accura- communications Research and Action Cen- cium of meritorious service should simplify cy and reasonableness of the programing ter challenged the FCC's intent in advanc- the presentation of evidence, testimony and judgments reflected by those criteria," it ing its proposal. "The object of the other proof regarding program issues in a said. commission proposal is an effort to rig the comparative hearing," said NBC. "The commission's proposed new order of rules of the comparative renewal contest by The network said the proposal "will be proof is well designed to implement the ap- insuring that any licensee doing the mini- useful in establishing a comparative renew- plicable standards of licensee responsibility," mal programing necessary to obtain renew- al procedure that will determine the service Capcities/ABC said. "It properly would give al under any circumstances will be consid- that will entitle an incumbent licensee to a the issues/programs lists a central role in the ered to have performed meritoriously," legitimate renewal expectancy in a simple comparative renewal process." they said. "On this basis, the commission and straightforward manner." The lists are a "good measure of the proposes to grant a decisive, insurmount- able preference to all incumbents capable of establishing that they are minimally quali- Low -power rights fied for renewal. This profoundly anti-com- FCC Commissioner James Quello told a group of low -power television broadcasters petitive is objective antithetical to the basic gathered in Las Vegas for the annual convention of the scheme the of Communications Act." Association that the FCC should consider granting LPTV stations unpreemptible rights The proposal "would an give expectancy to their channels if it can be shown that they are providing "longtime, vital and unique of renewal even to a licensee whose princi- service." However, Quello cautioned that granting such rights to LPTV stations is "only pal is convicted any they of crime," said. an idea at this time, without official sanction. Also, HDTV is a major upcoming issue "Thus, Willie Horton not only could get an that may require UHF spectrum, and HDTV requirements would receive the highest FCC license from his jail he would cell, but priority from the commission and Congress." Under current rules, LPTV stations are now receive a renewal expectancy if his secondary services and their channels are preemptible. The stations must relinquish station proved that it is- prepared quarterly their channels if they interfere with any full -power stations that go on the air. Thus far, sues /programs lists." according to CBA, few stations have .had to go dark due to the medium's secondary When a station's license comes up for status; most have been able to shift to another channel and continue broadcasting. renewal, may file a competing appli- others Nonetheless, CBA has begun a push for greater channel rights. (Another example of cation and challenge the incumbent for its CBA's drive to make LPTV a first -class medium is its effort to get the medium included license. the To determine which party gets in must -carry legislation. CBA President John Kompas testified before the Senate license, the FCC holds a so- called compara- Commerce Committee last month that LPTV stations "should have the opportunity to tive hearing before an law administrative compete on an equal basis with other stations for a position on local cable channels." judge. Quello also called "disturbing, if true" Kompas's testimony that Tele-Communications The uses ever de- AU -evolving criteria Inc. has a "blanket policy" of not allowing any of its cable systems to carry LPTV signed to promote diversity and integration stations, even though system general managers may want to. "I do not believe it of ownership and management to compare serves the public interest for large multiple system operators to adopt blanket policies the incumbent and challenger. However, excluding [LPN] stations that may be the sole or primary source of local news. ") incumbents that can show they have provid-

Broadcasting Nov 20 1989 44 seriousness with which a licensee takes its requirements is an essential component of a pense by weeding out those who could not issue -responsive programing obligation," broadcaster's entitlement to a renewal ex- qualify to be a commission licensee, let Capcities said. "Although not a perfect pectancy and a necessary means of elimi- alone win a comparative hearing." measure, we think the...lists are a better nating the uncertainty which currently at- The FCC should also require "more and more objective measure than testimoni- tends nebulous standards such as specificity in challengers' objections to the als from community leaders and so- called meritorious service.' " incumbent's renewal. Currently, a chal- 'reputation evidence.' " The renewal expectancy should not be lenger need only make general accusations, Like the networks, Cosmos Broadcasting based solely upon a licensee's issues /pro- with no requirement of supporting evi- Corp. supported the proposal, but said grams lists, but rather should be a reflection dence." broadcasters should have the option of sup- of a licensee's total service to its communi- Burnham Broadcasting Corp., a licensee plying additional information concerning ty, potentially including all programing and of five network affiliated television sta- past programing and service to the commu- nonprograming efforts," said the NAB in tions, sided with the NAB. "At renewal nity at any stage in the comparative hear- its comments. time, the incumbent needs the broadest dis- ing. "It could...serve as responsive evi- As NAB sees it, the FCC proposal, if cretion in fashioning the appropriate re- dence to a challenger's attempt to rebut the adopted, could cause broadcasters to cut sponse or defense against the renewal chal- presumption created by the issues /programs back on "worthy" nonprograming ef- lenge," it said. The lists "may be the most lists' initial submission, or it would aug- forts- charity drives, fundraisers and edu- appropriate evidence at renewal time or ment the weight to be accorded to the re- cational programs -to "concentrate their they may not be," it said. "Quite frankly, newal expectancy earned through the lists' limited resources on the one facet of their since the lists are simply illustrative, and submission," it said. community service which would gain them this is certainly true for overachieving With some qualifications and suggestions a renewal expectancy. The result could be broadcasters, the lists are an inadequate for modifications, United Communications less overall service to the licensee's coin - representation of the overall public service Corp. lent its support to the proposal. "It munity, hardly the commission's goal." provided by a station." will help reduce the confusion and the corn- The NAB also said the FCC should contin- Fisher Broadcasting Inc., licensee of two plexity which often surrounds the renewal ue to weigh testimony of community and AM's and a TV, also "strongly opposed process," it said. "Licensees will know government leaders. Such testimony "can of- the proposal, arguing that "it would unfair- what is required to realize a renewal expec- ten add relevant insights into a station's repu- ly limit the evidence that could be used to tancy, and those who have satisfied this test tation within, and thus its service to, the defend a licensee against a renewal chal- can more confidently invest in improving community. Any biases, for or against the lenge and it would limit the level of credit their operations for the long term. Thus, a station, can often be discerned in the hearing that a licensee could obtain for its renewal clearer policy would have salutary benefits process and ultimately discounted." expectancy." to the public." The NAB suggested other reforms of the Post -Newsweek said the proposal may Greater Media, another supporter of the comparative hearing process, including im- not solve the problem. "It may lead to FCC proposal, invited the agency to estab- plementing an examination of the challeng- inquiry into subjective matters that should lish standards for "nonentertainment" pro- er's qualification before comparing it with properly be left to broadcasters' programing graming to be included on the program/is- the incumbent's. "Such an approach would discretion. It may well subject broadcasters sues lists. A standard with "some timing save the commission much time and ex- to being judged quantitatively without any BONNEVILLE INTERNA

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Broadcasting Nov 20 1989 45 notice of the pertinent standards." ment. The court said it does not. The ban, said. The FCC should base renewal expectan- the court said, applies only to USIA. Mora and other USIA officials say the cy on meeting a quantitative standard for Still, Gartner, now president of NBC polices to which Gartner referred are not nonentertainment, nonsports programing. News, is claiming victory, contending that new -that any citizen has been allowed ac- "Under the existing statutory scheme, care- USIA has changed its policies in a way that cess to USIA materials and that, while pho- fully designed quantitative standards will gives Americans far more freedom to re- tocopying is not permitted, there is no re- minimize the impact of the comparative view and report USIA materials than had striction on the extent of handwritten notes. renewal process on broadcasters' program been the case. USIA officials say the poli- ( "We don't look over the shoulder" of discretion and protect against arbitrary gov- cies have not changed; that citizens have anyone reviewing documents, said one offi- ernment action." always had the freedom Gartner says is cial.) "And we have not restricted publica- The Office of Communications of the new. But what they agree is new is that the tion in the U.S.," said Mora. "That would United Church of Christ said the proposal case has focused attention on the fact that, be a violation of the First Amendment. "is inconsistent with judicial precedent re- as USIA General Counsel Alberto Mora There is no case where the USIA tried to quiring renewal expectancy standards far says, "technology is making the ban more prevent use of [its] material in the U.S." superior to the bedrock obligations" of difficult to enforce." USIA materials trans- Some USIA officials saw the language of broadcasters to cover public issues. mitted by television or radio could start the opinion -at one point it explicitly re- "Certainty of renewal based upon mini- showing up on American broadcast ser- jects the suggestion that the ban applies to mum service will not advance the commis- vices. speech by the press and general public-as sion's goal of quality service. Rather than The ban on the domestic dissemination of doing more than simply upholding the con- reinvest profits in quality programing and USIA material was written into the law to stitutionality of the ban and the manner in creative personnel, incumbents will be in- prevent the agency from becoming a propa- which the agency is administering it. As clined to provide mediocre service." ganda organization that the party in power one official put it, American broadcasters American Women in Radio and Televi- could use to indoctrinate the American pub- might start downlinking satellite -delivered sion said the proposal could be counterpro- lic. The law says USIA materials prepared VOA or Worldnet programs and rebroad- ductive to the FCC goals of streamlining for dissemination abroad may be available at casting them domestically. That could hap- the comparative hearing process. If imple- the agency's headquarters "for examination pen, Mora said. It would be legal. mented, AWRT said, it is "likely to result only" by reporters, research students and Mora did not seem concerned. "We're in a three-phased hearing just on the renew- scholars "and, on request, shall be made not adversaries," he said of the suit in al expectancy showing." available for examination only to members of which USIA was pitted against Gartner and Southeast Florida Broadcast Limited Congress." Gartner filed his suit after a Reg- his co- plaintiffs. "We do not regard the Partnership, which is locked in a compara- ister reporter had been frustrated in an effort decision as a victory," he said." We were tive renewal battle with Metroplex Commu- to obtain copies of editorials broadcast by simply observing the law." -tz nications for wHYI(FM) Fort Lauderdale, USIA's Voice of America. Fla., said the proposal is "patently incon- Judge Donald E. O'Brien, in dismissing sistent" with the Communications Act, the suit last month, said that the First which expressly contemplates that a "full Amendment does not afford anyone the MPAA's Valenti hearing" is one in which the burden of right to make verbatim copies of USIA ma- proof is on the incumbent. "Congress has terials. "The First Amendment proscribes continues defense not given the FCC the authority to reallo- the government from passing laws abridg- cate the burden of proof." ing the right to free speech," he wrote. of fin -syn rules A group headed by the National Associa- "The First Amendment does not prescribe a tion for Better Broadcasting also filed duty upon the government to assure easy Motion Picture Association of America against the proposal, contending, as South- access to information to members of the President and Chief Executive Officer Jack east did, that it shifts the burden of proof to press." Valenti took aim at "network domination" the incumbents in violation of the act. A O'Brien also found that Gartner and his last week (Nov. 13) in a luncheon speech in renewal expectancy can only be justified fellow plaintiffs in the suit-Ralph Rosen- Hollywood to the Academy of Television where the incumbent has provided above - berg, an Iowa state representative, and the Arts and Sciences. average service. "The issues /programs lists Partnership Independent Press, which owns Later that day, Valenti and Hollywood do not provide any basis for determining the newspapers he has served as editor- studio executives met with network offi- whether a licensee has in fact provided lack standing to contend that the ban affects cials as part of ongoing negotiations on the above- average service." -HAJ them; they had not suffered any "real or FCC's financial interest and syndication threatened injury" as a result of disseminat- rules. Because of a press blackout, Valenti ing USIA material domestically. Further- said little about the meeting: "There have Court dismisses more, O'Brien held, there is no controversy been some fresh ideas put on the table." regarding such domestic dissemination by Another MPAA- network bargaining session Gartner suit the media. Indeed, he said that Congress has been slated for the first week of next did not intend the ban "to preclude plain- month. against USIA tiffs from disseminating USIA information Valenti told BROADCASTING that the domestically." "11/11" proposal by the networks in past NBC News president says agency "It would be easy to conclude that bargaining sessions was not discussed and has become more open since USIA's position is 'inappropriate or even that the new "ideas" were "born out of suit was first pressed; USIA stupid,' " O'Brien wrote, "but based on some network ideas" and a "detailed pro- says policies haven't changed, the record, this court concludes that neither posal" by MPAA. Under the 11/11 propos- but concedes technology has made the statute, nor USIA's interpretation of the al, the major Hollywood studios would split it hard to enforce ban on U.S. statute, is unconstitutional." the production of 22 hours of prime time dissemination of its material Gartner, in a column he wrote for The programing on each of the NBC, ABC and Wall Street Journal and in an interview CBS slates, while the networks' in -house A U.S. district court in Des Moines, Iowa, with the , was not corn - production units would produce the remain- has dismissed the suit that Michael Gartner, plaining. He said that as a result of his suit, ing hours and realize the profits made from in his role as editor of The Des Moines any citizen - regardless of whether he was a putting those shows in syndication. Daily Register and Tribune, brought reporter, scholar or member of Congress - Valenti warned ATAS that the networks against the U.S. Information Agency. can drop in at the VOA offices in Washing- seek "all- encompassing" power to produce Gartner had been pressing the suit for ton, read the text of any broadcast, take 100% of their own prime time schedule years, arguing that the 1948 Smith -Mundt notes, even "extensive notes" and, if he once the Justice Department's consent de- Act barring the dissemination of USIA ma- wished, publish the text. The freedom to do crees expire in November 1990. One net- terial in the U.S. violates the First Amend- those things was not available before, he work source would say only that Valenti's

Broadcasting Nov 20 1989 46 job is "to defend the status quo for the would skim the cream and leave the driblets mend they look no further than the folks major studios," giving them a free rein to to those whining producers in Los Angeles. who write their press releases and their enter the cable and network broadcasting "Producers work in a highly competitive lengthy letters. I even have a name for their business while the networks cannot pursue arena where anyone with fiscal resources new sitcom: 'We're The Boss.' " syndication. and access to talented people can become a Valenti also chided the networks for their The network source added: "The reasons producer. By contrast, the networks operate criticism of the growing interest that foreign the negotiations have stalled is that Jack in a secure womb, protected by a noncom- companies have in acquiring major stu- [Valenti] and his colleagues are advocating petitive market, where competition is forev- dios-in particular, Sony's just -completed the same proposal after more than five er foreclosed by the FCC's VHF frequency acquisition of Columbia Pictures. He said years. Jack's rhetoric is unchanged, as is allocations." the networks ignored the fact that CBS was Hollywood's blind insistence that the com- Valenti said that before the financial in- "the first communications enterprise to petitive environment is the same as 20 years terest and syndication rules (which took lead the way" in the sale of Columbia ago." effect in 1972), the networks took a finan- Records to Sony in 1988. NBC's brief in- Much of Valenti's address to the ATAS cial interest in 93% of all the programs on terest in helping Qintex Entertainment-Aus - members continued the tongue -lashing. prime time. He reemphasized: "What has tralia's failed acquisition bid of MGM/UA "Every TV professional sees with awful been inserted in the marketplace is a regula- was also cited by the MPAA boss. "It clarity the land mines in the 11 /I1 tion that works, a rule that inspires and depends, I take it, on whose foreign ox is proposal....Every half-hour sitcom, every sustains a precarious competitive balance being gored," he said. Of the 500 -plus remotely attractive script presented to the between the three networks and the creative members that make up the Coalition to Pre- networks, would be gobbled up under net- production community. Their cries of serve the Financial Interest and Syndication work terms. What would be left to indepen- wretched poverty and homelessness suggest Rule, Valenti said only Columbia and one dent producers would be expensive hour to me that if the networks are searching for other studio (Qintex Entertainment) are for- dramas, choking in deficits. The networks situation -comedy writers, I would recom- eign-owned. -MF

Stressing the value of TV advertising in L.A. TVB meeting gets positive response dent. "Once you're in this battle of my questioned its value relative to its cost. from attendees, who are urged to brand of television versus yours, you enter Since then, Joyella said there has been an push TV medium over competition into the position of having the advertiser increase in national spot sales, continued re- rather than fight among themselves making the decision based solely on price, search, and more education and training sem- and then you've lost the high ground. It inars, among others. As for the increase in Accentuate the positive was the principal should be the selling of television versus national spot sales, Joyella said nearly a quar- message to members of the Television Bu- the other mediums," he said. ter of a billion dollars in new spot revenue reau of Advertising at TVB's 35th annual In his opening remarks on Monday, had been generated in the past two years. conference in Los Angeles last week. At- Joyella discussed the "new TVB" and how He also pointed out that while TVB has tendees at the three -day meeting were told the television advertising organization is been undergoing changes, it has continued to stress the advertising value of their medi- being outspent by the organizations of com- to provide assistance to its members. "In um over others and not to fight among peting mediums. the first nine months of this year, our mem- themselves. Other themes included the mix Two years ago TVB released the findings ber services department logged 8,698 mem- of good news and bad in store for TV of the Butterfield study, whose purpose was ber requests. That's one every 10 minutes advertising in the 1990's, changes in the to make the organization more effective and of every working day," he said. advertising business and, finally, that to responsive to its members. Prior to the Although Joyella said the TVB was par- survive, television needs to re- educate the study, members had criticized TVB for be- tially responsible for the lack of communi- people who sell the medium. ing out of touch with members' needs, and cation between the organization and mem- Laurel Cutler, vice chairman and director bers in the past, he said the misfirings have of marketing planning, FCB /Leber Katz come from both sides. Partners, and vice president, consumer af- "Here's a too frequent occurrence, fairs, Chrysler Corp., in a sometimes blis- where TVB will be criticized by a member, tering speech, told the TVB members that yet when we probe for specifics, the mem- the automobile industry is changing its fo- ber admits that perhaps his station wasn't cus toward customer satisfaction concerns, fully aware of all of TVB's services and and so too, should television stations. Cut- resources. Perhaps his station wasn't using ler also said the high prices paid by adver- its TVB membership to its fullest advan- tisers for television spots would hurt the TV tage. I acknowledge TVB must communi- advertising industry. "If network shares cate with you more effectively. But I sub- continue to decline, then prices should de- mit the problem exists on both ends of the cline as well. There are just too many op- communication process. That means the tions. If we make a mistake in print adver- problem can only be solved together," said tising, it's throwing away change, but if we Joyella. make a mistake on television, it's throwing One aspect of the TVB makeover called away the bank," Cutler said. for the annual meeting to focus more spe- Cutler's presentation seemed to best cifically on the needs of the station sales characterize the overall theme of this year's executives. Complaints from previous meeting. "We cannot continue to expend meetings focused on the lack of useful ma- and squander our energies fighting among terial the members could take back to their ourselves -large markets versus small, af- stations and implement into their sales filiate versus independent, and cable versus plans. broadcast," said Jim Joyella, TVB presi- TVB President James Joyella However, this year, said Joyella, "Going

Broadcasting Nov 20 1989 47 into the meeting we felt we were giving he was impressed with the format change of billion in sales. On the other hánd, the them the meeting they had been asking for this year's conference. "The sessions Newspaper Advertising Bureau is a $16 by scheduling meetings with their clients ...contained information on strategies that million -per-year operation -that's 100% from many different industries." And feed- stations could take home and use to im- larger than TVB's budget-while their back from members indicated that TVB was prove the television station business. This sales are just 19% larger at $31 billion," he successful in offering a more effective gath- was more akin to a seminar than a conven- said. ering. tion." "That may be one reason why newspa- Nearly one full day was devoted to ad- Bernie Flynn, a broadcaster from Phoe- pers enjoy a much bigger share of market vertiser workshops with ad buyers from a nix, Ariz., agreed. "We've been more re- than their media value warrants. Why, in variety of businesses meeting directly with active than proactive in the past. Now, the this city, the Los Angeles Times bills more the station sales executives to discuss prob- TVB has a lot more focus," he said. "I than twice as much as all of the television lems and concerns in their relationships. thought that [Laurel] Cutler's remark, about stations combined, despite the fact that the Pat Dalbey, general sales manager, learning about your customer's problems, early news on just one station reaches more xvTV(TVI, Springfield, Mo., said he found really hit home." homes than the Times," said Joyella. the client sessions helpful, and an indica- In response to criticisms from members He added that the operating budget of tion that the TVB has changed its focus. in the recent past that TVB is too costly, the Cable Advertising Bureau is funded "One thing I learned, is that we have made Joyella said the organization is stretched too with $3.4 million on cable sales of $1.5 assumptions about each other in the past thin, and it is being badly outspent by other billion. Joyella said if TVB were funded which have been harmful. The customer industry organizations. at a similar rate, its budget would total involvement this year is more productive "Our annual operating budget is approxi- $60 million. for them and for us," he said. Dalbey said mately $8 million for an industry with $26 On a historical basis, Joyella said the

SeaQO O Nereoapa6 gita

Ready, set, scramble. The Nashville Network, now claiming free radio service, AP Network News, has begun a process that more than 48 million subscribers, will begin fixed key scrambling will, over the course of several years, move all its analog satellite of its satellite signal March 20, 1990, the cable programing transmissions over to a new digital T -1 Audio Delivery (TAD) service said last week. Using the de facto industry standard system. To be built by Paramus, N.J. -based Control Resources, Videocipher II encryption system, TNN will move from fixed key to the TAD will add no costs to the more than 1,000 affiliate stations, fully addressable scrambling June 20. The six- and -a- half -year- said AP. An efficient one -sixth of a transponder system, the TAD old service, whose distribution and marketing are handled by will save "thousands of dollars each month in operating ex- Stamford, Conn. -based Group W Satellite Communications, said penses," said AP. Analog services via Westar IV and Spacenet III TNN is available to home dish owners through six program will continue through the new service's launch at the end of 1989 packages sold in the U.S.: Disney, HBO, National Rural Telecom- until the conversion is complete. munications Cooperative, Netlink, Showtime and Tempo. o o Meantime competition. With long -term plans to launch the Intel- Home dish syndex. Arguing that new Videocipher II Plus de- sat K (formerly GE Americom's Satcom K -3) satellite over the be moved into the marketplace as quickly as Atlantic in 1991, and to launch the first Intelsat VII bird in 1992, possible" to combat satellite signal theft, the Satellite Broadcast- Comsat is not waiting to expand its current capacity and ser- ing and Communications Association told the FCC last week that vices First announced at the Oct. 2 -7 International Telecommuni- imposing syndicated exclusivity on home satellite television "is cations Union exhibition in Geneva, Comsat's new services in- virtually impossible." In a Nov. 15 letter to the FCC, SBCA vice clude a week -at -a -time lease service aimed at short-term news president and general counsel Mark Ellison objected to the Asso- and sporting event coverage; an Atlantic Television Lease Ser- ciation of Independent Television Stations' request that syndex vice offered at a flat $7 -per- minute rate, and TV Scheduling rules be implemented for home dish programers via General Service that allows users to book Intelsat capacity by direct Instrument's de facto industry standard encryption system, the access to Comsat's computer database. Also, Intelsat will next VC II. year begin a six -year lease of 12 C -band transponders aboard Already being assembled by GI, the purportedly more secure two NASA tracking and data relay birds. VC II Plus is due to reach dealers next January or February, one month after syndex rules go into effect for broadcast and cable Under one roof. Two divisions of Northvale, N.J. -based Video television services "Even if the commission were to act today," Services Corp. will combine their resources to supply 155 televi- said Ellison, "changes in the VC II Plus to accommodate syndex, sion stations with Multimedia Entertainment's Sally Jessy Rapha- if at all possible, would require a minimum of 15 to 20 months' el Show, VSC said late last month. New York-based Video Dub delay in its introduction for additional research and technology Inc. has been selected to provide syndication service for the modifications." Application of syndex rules "would have a severe show, now added to the stable of more than 100 programs it and detrimental effect on the home satellite industry [and would] distributes annually, including The Cosby Show, This Week in the undermine anti -piracy efforts and also cause a major de- NFL and Three's Company. Metromedia chose co -owned Atlan- scrambler shortage." tic Satellite Communications in Northvale to carry out transmis- a sion of the show via Telstar 301. o Co-op milestone. Conus Satellite News Cooperative member- They know who they are. As General Instrument gears up its ship reached 100 last week with the addition of KCCI -TV Des assembly lines to replace its much compromised consumer vid- Moines, Iowa. The station's commitment also made complete the eo descrambler, Videocipher II, with what it believes will be a association between Conus and Kcci -ry owner, H&C Communi- more secure VC -II -Plus unit, the maker of the industry standard cations, whose five other stations, all owners of satellite news - TV encryption system is offering an amnesty trade -in plan to gathering vehicles, were already members. "We're founding consumers in Utah who have purchased illegally modified VC- members of Conus and we're proud to have all of our stations in ll's. Many of those consumers are known to General Instrument, the cooperative," James Crowther, H&C president, said in a thanks to sales records seized along with pirated VC -II's during prepared statement. "Conus widens the availability of news sto- October raids on three Salt Lake County satellite TV dealerships. ries to our stations and other members in a very cooperative time. Documented buyers of modified VC -II's are-subject to prosecu- Everybody puts in and everybody benefits. It's a true coopera- tion and face possible $100,000 in civil damages, in addition to tive." criminal penalties of $2,000 and six months in jail. Running from o Nov. 6 through Dec. 6, the amnesty program requires that partici- news. Associated Press's worldwide commercial- pants trade in pirate decoders and pay $200 for a legal unit.

Broadcasting Nov 20 1989 48 Communications Plalograph courtesy of NalicnaI Optical Astronomy Observatories

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WE MAKE IDEAS HAPPEN.® HUGHES HUGHES AIRORAf T COMPANY COMMUNICATIONS Subsidiary of GM Hughes Electronics i v13 s ouaget now is b&N/o less than it was year," he said, with this year's growth ex- Both incumbents and challengers) he said in 1956, in relation to industry , billings. pected to be 7% from last year. will contribute to the increase in negative "Are the problems we face today 60% less For the overall outlook for 1990, Coen ads. "The incumbents now feel they're not than they were in the good old days ?" he expects total U.S. advertising to increase safe no matter how far they are ahead. And asked. 6% to 8 %, with total television advertising , the challengers enter the race early, raise a Don Beveridge, president and CEO, growing by 7% to 9 %. He predicts spot and lot of money and throw it into advertising D.W. Beveridge Jr. and Associates, chal- local advertising will increase 5% to 7 %. and see if it changes the numbers. If it does, lenged the sales executives to rethink their Despite the guarded optimism for the re- they'll use the change in numbers to raise role in the industry. In a general session, he mainder of 1989 and 1990, Coen expects more money," he said. told them their number one goal over the the advertising industry to rise dramatically At a session led by Ken Dychtwald, next five years was to "learn to deal in in the next decade. He likened the current Ph.D., president, Age Wave Inc., a com- expertise. Today you've got to be more period of adjustments and corrections to the munications and education firm specializ- than a seller of spots," he said. advertising business from 1968 -75, when ing in tracking demographic shifts, mem- "If you're a sales person, your number due to events such as the end of the Viet- bers were told that in the next 10 years, the one job priority is to identify and satisfy nam war and the elimination of cigarette U.S. population will undergo a shift where- customers' needs profitably. If you're a advertising on television, as well as failed by the 18- 34- year-old demographics will sales manager, your number one job priori- market controls, the industry failed to keep shrink in size and in spending power, while ty is not to sell, but to coach and train the pace with economic growth. However, he the 35 -64 group will grow in both size and sales staff," he said. Also, saying that suc- said, once the artificial restraints ended, the economic power. cessful sales managers spend 60 % -80% of industry came back strong until 1985. Between now and 2000, the 18-34 -year- their time in the field, Beveridge challenged "From 1985 through this year, and most old group will decrease by nine million, the general sales manager and station man- likely into the next one, we are experienc- while the 35 -64 group will gain 22 million. agers to spend more time out in the field ing a stagnation in the growth of the impor- "This represents the first time the young "with your antennae up." tance of the industry in total. Despite cor- people group has lost people," he said. In o rections and restructuring, the relative addition, by 2000, the 35 -64 group will TVB members also heard from observers of importance of total advertising has merely spend $320 billion more than they did this advertising trends who had positive and flattened," he said. year, while the 18 -34 group will spend $42 negative news for the future. Bob Coen, Coen said underlying social forces and billion less than this year. "The mid and while senior vice president, director of forecast- marketing systems are pressuring for "ever mature market will grow in interest ing, McCann -Erickson, said the picture for greater injections of the highly efficient in- the youth market, now the darling group, Dychtwald. advertising is rosier in the long -term but not fluences of advertising." He believes once will be less of a force," said necessarily bleak for the short-term. the economy moves into a strong and sus- Dychtwald gave five reasons for the Coen said the advertising industry saw tainable expansion, the role of advertising power of the mid -age group in 2000. The the three basic trends in the 1980's. The first will increase as more affluent consumers year 2000 will mark the middle aging of the 35 -64 was an overextension of ad budgets in the spend more heavily to satisfy pent -up de- baby -boomers, and by that time first half of the decade; second, since 1985 mands. "The outlook for the U.S. advertis- group will make up 28% of the U.S. popu- traditional media budgets have been more ing industry will be excellent once we get lation. Secondly, an individual's income tightly controlled, and third, marketers through the next 18 -24 months. By the year peaks during ages 45 -64. Also, discretion- Fourth, have shifted to a wider use of media alter- 2000, I expect advertising to be 30% of ary income increases with age. natives. GNP. Just hang in there," he said. there will be more dual households in this "It was inevitable [that] traditional ad Speaking about the "Hot Political Races generation than ever before. And fifth, by budgets would undergo corrections after in 1990," Robert Squier, partner, Squier- 2000, the middle aged will be the best growing at nearly twice the rate of the total Eskew Communications, said local adver- educated group of all time. economy during the first half of the de- tising can expect 20% more political adver- He suggested that the way to capitalize was to beef up cade," he said. Coen credited the new tech- tising in 1990 compared to this year. on the changing marketplace planning nologies and new industries, as well as the However, he said the bad news was that the station's strategies and media deregulation of the airline and telephone there would also be a rise in negative adver- toward the emerging 35- 64- year-old group. end and industries, for the expansion. tising, which many political campaigns "The youth era is coming to an -Sc "The current slowdown in the advertis- have recently been based on. will not be back again," he said. ing industry is no surprise to most of us here in this room.... We've known about these problems for some time and we be- Commanding Move lieve the corrections and restructuring of the Westwood One announced that it will sell its 50% interest in WNEW(AM) '80s is now nearly completed. In another to Command Communications for $15.3 million cash. Westwood One also said it will buy KJOV(FM) year or two I believe the U.S. advertising San Diego as part of a three -player transaction involving Group W, industry will return to outperforming most Command Communications and Westwood One. According to the terms for KJOY other industries," he said. the deal, Westwood One will pay $15 million cash to Group W and million worth Although the performance for all national $4 of Westwood One common stock priced at $10.75 per share (372,093) advertising media has been dismal in recent to Command Communica- tions to be held for three years. years, with the exception of Olympics ad- Command Communications recently acquired an option to acquire KJOY from Group vertising in 1988, Coen said the perfor- W, which will be transferred to Westwood One. As part of the agreement for WNEw mance in 1989 to date, "with total demand the deal, Command will continue its affiliation agreements for time and space firming up, at least with NBC and Mutual Radio Networks, which are owned by Westwood One. WNEW will also tontine to among the national marketers and for most carry Westwood's The King Show and The Bruce Williams at least of the major mass consumer media," gives Larry Show for the next two years. cause for optimism for the momentum to Besides NBC Radio Networks and the Mutual Broadcasting carry over into 1990. He cautioned, howev- System, Westwood One owns WYNY(FM) New York and KQLZ(FM) Los Angeles. Command er, that some media sectors should be more Communications, headed by Carl Brazell and Robert F.X. i optimistic than others. Sillerman, sold oi(FM) Los Angeles and KHOW(AM)- KSYY(FM) Denver last week to Viacom Broadcasting for $101.5 million (BROAD- As for national spot advertising in 1990, CASTING, Nov. 13). Coen expects gradual improvement, "simi- Westwood One bought its 50% share of the station last April for $11 million. The lar to this year," when national is expecting other half of WNEw is being put into a trust by Sillerman's Metropolitan Broadcasting to grow by 5% from 1988. For local adver- for Robert F. Wagner, former mayor of New York City ( "For the Record," Oct. 30). tising, he expects its outlook to remain Sources close to the deal say that when the WNEW purchase is completed, sluggish. "In 1990, there will be more po- Sillerman will re- acquire the remaining 50% and put the station on the market. litical activity, but otherwise we cannot ex- pect much more local ad growth than this Broadcasting Nov 20 1989 50 The low of San Francisco and the high of Berlin

NBC News president takes lumps for when it happened: They were there the p.m. or 6:30 p.m. PT" as soon as requested slow uptake on earthquake; network night before, and all over the story when by NBC (BROADCASTING, Oct. 30). Exact- takes bows for the Berlin beat the walls came tumbling down." ly why the link -up was not made at about In its coverage of the earthquake, Oct. 6:15 p.m. PT, Gartner said in his letter, NBC News President Michael Gartner says 17, NBC News had suffered about every "remains the one mystery and the one fact he was responsible for the division's slow mishap available to it, including the fact that can't be determined by records or inter- start last month in providing extensive cov- that anchor Tom Brokaw had left NBC views or tapes." erage of the northern California earthquake. headquarters in New York before the earth- If things went terribly wrong last month, He says that while the problems encoun- quake hit, and could not be located and they went terribly right for NBC News in its tered in providing coverage were "intensi- called back to the newsroom for more than coverage of the event now being described fied by a lack of footage," he accepts an hour. as "historic" -the decision by East Ger- "whatever blame should be assigned for Gartner's letter to Sefert said problems many to permit its citizens to travel to the our not having top -of -the -line talent readily uncovered in the investigation of what went West. And NBC News officials were happy available and for not assuring that the entire wrong and various NBC News practices to provide details of how it was done. staff was up to the task of handling an and procedures have been reexamined. But David Miller, the director of foreign emergency." the cause of one problem that was critical in news, said the news division had begun But that mea culpa, in a letter to James the embarrassing delay of more than one watching the story in East Germany build Sefert, president of the Cosmos Broadcast- hour remains unsolved. In the days follow- over the past several months. Crowds in ing Co. and chairman of NBC's affiliate ing the earthquake, NBC News personnel Leipzig and Dresden were demonstrating board, was overshadowed by the euphoria were unable to explain why it took their against the government. "We were engag- the news division -and Sefert-were still technicians and those of its Los Angeles ing in strategems" to get the story, Miller feeling last week as a result of NBC News's affiliate, KNBC -TV, at least a half hour to said, sending in people with super 8 film performance in covering the news of East pick up the earthquake pictures KCRA -TV cameras that could be used surreptitiously. Germany's breaching of the Berlin Wall. had begun feeding by satellite. A KCRA -TV He had also been strengthening the bureau "It was the essence of newsgathering," official said the station had begun feeding in West Berlin. Sefert said last week. "They were there the material "between 5:45 p.m. and 6:15 Then, on Tuesday, Nov. 7, the German

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Broadcasting Nov 20 1989 51 Democratic Republic's government re- Browne said, "did a one -on -one" with the ment permitted live coverage when the big signed. And , the executive spokesman to determine the significance of news broke on Thursday. news director, who had been deeply embar- the statement. "Without Brokaw, we Sefert had sent two copies of Gartner's rassed by the news division's performance would have had to rely on the normal letter regarding the earthquake coverage to during the earthquake, saw the resigna- staff," Browne said. "Brokaw got it." every NBC affiliate, one for the general tion -which Brokaw announced in a two - Brokaw aired the network's first interrupt manager and one for the news director. He minute bulletin at 12:26 p.m. -as "a major with the news at 1:20 p.m. ET, and four also sent each affiliate a copy of a memo- break." He suggested that NBC go "all more within the next 70 minutes. The other randum he had written reflecting unhappi- out" and send Brokaw to Berlin. Gartner networks were so far behind NBC News, ness with the NBC News division. If "tim- agreed, and so did Brokaw. And after The Browne said, "we were getting nervous." ing" is, as some say, "the real control Nightly News that night which he -during By that time, 45 correspondents, camera ingredient in this world," he said, it "cer- said that "free elections may be next" in people, directors and producers whom tainly dealt the NBC system a cruel blow East Germany -Brokaw left for West Ber- Miller had contacted on Tuesday night in a following the quake. Your news committee lin accompanied by Nightly's producer for series of telephone calls to eight NBC bu- has been working for months with NBC foreign news, Mark Kuznetz, and the reaus in Europe and the Middle East were News to reposition, enhance and improve show's unit manager, Marilyn Gelefsky. in West Germany to cover the story. "But the affiliate news system. I felt after read- Why the anchor? What can an anchor do the key," Miller said, "was to have a lock ing letters and reports following the annual that another correspondent cannot, besides on a remote truck parked by the Branden- [Radio -Television News Directors Associa- validate by his presence the importance of a burg Gate at the Wall." NBC News has 24- tion] convention that we were making real story? Browne's answer is that is hour Brokaw satellite service between Frankfurt and progress. We must get that project back on "a better reporter than an anchor," and New York. The problem, though, was its timeline...." broke the story. He was at the press confer- transmitting the signal from West Berlin to Sefert apparently believes the project is ence in East Berlin when a spokesman, in Frankfurt. NBC News managed that by mi- "back on its timeline." In a conversation what seemed an offhand manner, at the end crowave links between the truck and the with NBC President Robert Wright, Sefert the of session, said the government would West German PTT office in West Berlin summed up his feelings of the coverage no longer interfere with citizens who want- and from there to Frankfurt. Taped pieces with a bit of alliteration: "Brokaw. Berlin. ed to travel to West Berlin. Brokaw, were sent on Wednesday. But the arrange- Beautiful." -12

O mRacllo 1 Radio gets crack at cable's `Eggman'

New VH -1 show includes celebrity stations are running contests for listeners as guests, music videos. 'weird news' well as promotions: Winners from their re- and live hook-ups with radio stations spective audiences receive Club Med vaca- tions, and runners -up receive Eggman para- The VH -1 Eggman "interactive radio -TV phernalia- including T- shirts, mugs, show" made its debut on the music video compact disks and concert tickets. network last Monday (Nov. 13). The pro- KxxR -FM listeners, for example, had to gram airs from 8 a.m. to 10 a.m. and is create a commercial for the radio station. hosted by Vic Dunlop, actor, writer and The two best entries were shown on the air stand -up comedian. Ed Bennett, president, during the Nov. 14 cablecast, while the VH -1 Network, believes the time and place disk jockeys were on Eggman. are right to try "something different, some- The "Morning Buzzard Zoo" at thing bizarre, something experimental." WMMS(FM) Cleveland was also on Eggman, Something different, for Bennett and the on Nov. 13. The station conducted a hunger executive producer who came up with the drive for the city's "Hunger Task Force." morning show concept, is a program that The winners of the drive were listeners who blends the "wacky and zany" qualities of could carry the most cans of food -they radio's "morning zoo" programs with the won a Club Med vacation. Len Goldberg, visual advantages of television. The pro- Vic Dunlop as the VH -1 Eggman WMMS promotions director, was pleased gram will feature celebrity guests, music with the arrangement. "How can you not videos, "wild jokes," "weird news and like having your morning show and your weather," and live hook -ups with radio sta- also phones the disk jockeys while they are call letters on television from coast to tions. The setting of the program is the on the air, so that they are at the same time coast ?" he asked. "We loved it." inside of the Eggman's "traveling Winne- distributed via VH -1 to 35 million homes, VH -1 's Bennett is happy to take advan- bago," as he supposedly tours the country. and Dunlop is heard on the radio station. tage of what he termed "the great synergy" According to Bennett, radio was the ideal While the station disk jockeys are talking to between radio and television. "We have choice for the alliance because that is what Dunlop, a map of the U.S. is shown with done a number of promotions with radio the VH -1 target audience listens to each the station or logo. stations in the past. We work very well with day. Said Bennett: "Where are people in So far, the idea has had a favorable re- radio," he said, "Being a music -driven the morning? They are listening to radio. sponse from radio disk jockeys. Mike Ken- service, that makes sense." So we thought, why not bring VH -1 to the nedy, co -host (with John Langa) of xxxR- Said Bennett: "For a radio jock in San radio ?" FM Kansas City, Mo.'s Morning Deal, said: Diego to all of a sudden be in 35 million As part of that process, VH -1 sent cam- "We had a blast with it." (They were on homes," he said, "It is a great idea." If the corders to 15 radio station disk jockeys to Eggman Nov. 14). Kennedy said the station program is a success -it has a pilot run of make local tapes with station personnel and promoted the event ahead of time on the four weeks -Bennett said he would like to listeners. The tapes are then played on the air, and received many positive calls from have an ongoing relationship with the radio air during Dunlop's show. The Eggman listeners about the hook -up. Many of the stations. "We would like to develop a strat-

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312-256 -8333 1 -800- 323 -4588 egy that says we are going to remain com- Anchorage; WBCN(FM) Boston; wHrr(FM) goes past the pilot mode. mitted to the stations that were visionary Detroit; WKLS(FM) Atlanta; KZZP -FM Mesa, Dunlop, the host of The VH -1 Eggman enough to jump into this with us," he said. Ariz. (Phoenix); KDWB(FM) Minneapolis; show, has headlined in comedy clubs The list of stations scheduled to be part WNLT(FM) Tampa, Fla.; KxRx(FM) Seattle, across the country. He will also be seen in of The VH -1 Eggman show to date includes and KQMQ(FM) Honolulu. the upcoming feature releases: What's WMMS(FM) Cleveland; KGMG(FM) San Die- Bennett is also happy with the "real ad- Happening to Walter and Martians Go go; KSDM(FM) International Falls, Minn.; vertiser interest" in the program, but said Home, which Dunlop co-wrote and which KFAS(FM) Casa Grande, Ariz.; KWHL(FM) that they are not pushing ads until the show also stars Randy Quaid. -LC

FCC review board upholds WHYI(FM) renewal expectation

Competing application dismissed good thing to come out of this is that it was "sham" in which the limited partners and as 'sham'; WHY! owner Metroplex one of the...cases that caused the FCC to 96% owners, not general partner and 4% cautioned to more closely scrutinize change its comparative hearing rules to lim- owner Gloria Butler, are the controlling employe -promoter contacts it settlement payments challengers can re- parties. "Southeast's limited partnership ceive to legal expenses," he said. structure is a mummery projected purely to The FCC Review Board upheld last week "I have a strong feeling that [South- skew its otherwise feeble comparative stat- the ruling of an administrative law judge east's] only interest was to get a settle- ure," it said. granting Metroplex Communications a re- ment," Wain said. If the new rules had Had it not affirmed the ALI on the basis newal of its license for WHYI(FM) Fort Lau- gone into effect prior to wHYi's license of renewal expectancy, it said, "we might derdale, Fla., and dismissing the competing coming up for renewal, he said, "we would likely remand this case for a further hearing application of Southeast Florida Limited not be in this situation." on misrepresentation and/or real-party-in- Partnership. Morton Berfield, an attorney represent- terest issues against Southeast, stemming The Review Board affirmed the renewal ing Southeast, said Southeast would contin- from its submission of a disingenuous limit- despite testimony from the station's former ue to press the case. "We think the review ed partnership. program director that he had accepted co- board went off the reservation with this Fitzpatrick and the board did not concur caine and other illegal drugs from record one," he said. "We hope the commission entirely. Fitzpatrick found that WHYL's ac- promoters. Like the now -retired Chief ALI will reverse and, if not the commission, the ceptance of records from promoters after it Thomas Fitzpatrick, the board rejected U.S. Court of Appeals. We don't think the put the records on its playlist was a viola- Southeast's charges that acceptance of board treated the drugs and payola issues in tion of the rule requiring stations to identify drugs and records constituted payola and a proper way legally." sponsors, although he did not hold the vio- that Metroplex failed to exercise "reason- Told of Southeast's intentions, Frank lation against the station. able diligence" to prevent payola. Mullin said: "That just reflects the triumph The board said it would "decline to af- The board also agreed with Fitzpatrick of optimism over experience. I can't imag- firm" Fitzpatrick's finding until it had a that Metroplex was entitled to a "renewal ine on what basis they hope to prevail. better understanding of what the "common expectancy" based on its service to the They lost twice, they were held to be a industry practice" is with regard to accept- community and that Southeast's application sham twice and the station was given a ing records for promotional use. "Without was a "sham" contrived to give it compar- renewal expectancy twice." disagreeing with the proposition that record ative advantages over Metroplex. By prece- The board did not let Metroplex off with- promoters can use such largess to curry dent, the grant of a renewal expectancy out warning, however. "Metroplex would favor with broadcast station owners, it is virtually assures renewal in comparative be doubtless prudent to elevate its scrutiny only by an expansive reading of the statute proceedings. of future relationships between its employes that this ordinary custom could be consider- "We are delighted with the review board and the record promoters who service its ed...an improper practice without a further decision," said Metroplex partner Norman Fort Lauderdale station," it said. showing of inducement," it said. -HAJ Wain. "If anything, it's stronger than the "I take the advice and I take it serious- initial decision. It amplifies what we always ly," said Wain, noting that he had already thought: that [Southeast] was a sham appli- sent memos to employes at all the Metro - Rep Report cant." plex stations outlining the group's policies KGIL(AM)-KQIX -FM Grand Junction, According to Wain, Metroplex has spent against payola. "But let me repeat: Nobody Colo.-To Republic Radio, previously "well over" $600,000 defending the WHYL found any instance of payola at any of our without representation. license from the Southeast challenge and is stations." KVAD -FM Windsor, Colo.-To Repub- prepared to spend even more. "The only According to the board, Southeast is a lic Radio, previously without represen- tative. WGUS-AM -FM Augusta, Ga. -To Re- public Radio from McGavren Guild. IN HEALTH KRVx -FM Leavenworth, Kan. (Kansas A MA _ _ City) -To Banner Radio from CBS NI r MI= NW Minh _ D st Spot Sales. tiEm ww v- - - WNW-AM-FM Augusta, Me. -To Eas'- RADIO REPORTS VIA SATELLITE FROM man Radio from Christal Radio. THE JOHNS HOPKINS MEDICAL INSTITUTIONS WLVW(AM)- WGHG(FM) Salisbury, Md.- To Republic Radio from McGavren Broadcast -quality wraps and cuts on timely medical and health topics, designed to Guild. fit into your newscasts. Information your listeners want. on subjects such as: WMXP(FM) New Kensington Pa. (Pittsburgh) -To Republic Radio from Hillier, Newmark, Wechsler AIDS HIGH -RISK PREGNANCY CANCER & Howard. ALZHEIMER'S DISEASE HEALTH CARE COSTS BIRTH CONTROL HEART TRANSPLANTS ALCOHOLISM and much more. WKG &FM Susquehanna, Pa. Bing- hamton, N.Y.)-To Banner Radio, previously without representative. The service is free, fed weekly in bulk via SATCOM 1R and WESTAR IV. To find out more, call 301- 955 -2849. KRYS -AM -FM Corpus Christi, Tex.-To Republic Radio from Durpetti & Asso- ciates.

Broadcasting Nov 20 1989 54 UNDISPUTED. 46% U.S. coverage in 16 months. BRN is going the distance. Since July, 1988, BRN has built an impressive record. 46 affiliates. 14 stations in the top 20 markets. All but four stations in the top 100 markets. Our fans include broadcast groups like Gilmore, Infinity, Malrite, Park, Price, Adams, Cook Inlet, Charles J. Givens, and Naragansett. Important stations are in our comer. Los Angeles Raleigh-Durham KORG-AM WNIiR -A +I Chicago New Orleans W412-.AM WI'IXAM San Francisco Greenville KSR -.4M WPCI -Mt Dallas Buffalo KDBN- )1 15N1(ß -»1 Washington, D.C. Harrisburg \ PGC.vl Ç 1I -AM Houston Wilkes Barra KSFS-ü1 NWAGAM Cleveland Albany HK -all WPTR -AM Atlanta little Rock KTY)M.'1 KBIS-AM Boca Raton Albuquerque N:SIIR.U1 KMBA -AM Seattle Honolulu KEZX -AN KGU -AM St. Louis Jacksonville WCEOAM WEI.% -AM Denver Knoxville KOEN -AM WUfK -AM leadvlllo, CO Richmond KRMH -AM WJDK -AM Phoani= PMHOWIO KFNN-AM W11ZR -AM Sacramento Huntsville KCOA -.AN N\NN -AM Baltimore SPPricgfdd NFBR -all NSPR -M1 Hartford Colo. Springs W.C1 -AM KCBR -M1 Orlando Augusta WW/S -AM WNTA -M1 Portland Traversa City KBNP -.AM WMKT -AM CindcncaH Topeka WCVG -AM KENT -AM Kansas City Mexico City KBEA -AM NP-PM Charlotte WSTP-AM 33333 When you're ready to get the sales punch of hard- hitting business news and talk - Get behind a winner. 1(800)321 -2349 (Inquiry) 1(719)528.7046 IListen Line) Radio's Business Solution BRN Business Radio Network Washington; E.J. (Jay) Williams, presi- that Dick Orkin, of the Los Angeles -based dent, Sheridan Broadcasting Networks, and Dick Orkin Radio Ranch, will be a keynote RAB urban radio Pierre Sutton, president, Inner City Broad- speaker at the RAB's annual Managing casting. Other appointees from urban -for- Sales Conference in Dallas. He is scheduled task force matted stations, networks and representa- to address the Jan. 19, 1990 luncheon. Or- tives are expected. kin has been producing and performing in gets started According to one of the attendees, the radio commercials since 1967. three -hour meeting on Nov. 10 was seen as In other Managing Sales Conference Radio Advertising Bureau President War- a "great start" toward increasing the reve- news, the RAB will offer its national Certi- ren Potash and executive vice president nue base for urban- formatted radio stations. fied Radio Marketing Consultant exam George Hyde initiated the Urban Radio As a result of the meeting, concrete plans Thursday, Jan. 18. For more information Task Force during an organizational meet- are being formed for the review of existing on the test, designed in 1973 by the RAB to ing with various urban radio executives at RAB sales training tools, with an eye to- "upgrade and recognize professionalism in RAB headquarters in New York. Appointed ward modifiying them for urban -formatted radio sales," contact Ken Costa, vice presi- to the task force were Skip Finley, presi- stations, said a source. dent marketing information, RAB, by Dec. dent and general manager, WKYS(FM) In other areas, the RAB has announced 1.

Hill questions foreign ownership of W.S. media Hearing questions America's production. make that decision based on their expertise ability to compete in Although he acknowledged that subtle and experience in software." global marketplace pressures from the parent could come to Yetnikoff later noted that charges Sony bear on the studio to use HDTV, Yetnikoff would also seek to alter creative activities Foreign ownership of U.S. media firms maintained: "Columbia Pictures will not to suit Japanese cultural or political de- may be of less concern than the ability of release in [the] HDTV format if it is not in mands were unrealistic. "There has been a American media companies to compete on our best financial interest." lot of silly innuendo that somehow Sony a global level, according to testimony at a The executive added that while one of would change the ending of 'The Bridge on hearing held by House Telecommunications the motivating factors in Sony's decision to the River Kwai' or 'Tora, Tora, Tora.' Subcommittee Chairman Edward Markey buy a movie studio after years of consider- Sony is not interested in changing the con- (D- Mass.) in Washington last Wednesday, ation was having available software for the tent of our productions." Nov. 15. home video market, expanding the market The hearing focused attention on weak- Trade advantages for foreign firms, how- nesses in America's ability to compete in a ever, such as the ability to coordinate busi- global media market. ness plans with other home -country compa- Majority Leader Richard Gephardt (D- nies and support programs from their 66 We've lost the Mo.), who submitted written testimony governments, may lead U.S. legislators to when his appearance at the hearing was equalize opportunities for U.S. firms, said Rockettes. held up by the visit to Congress last week of Markey. Polish Solidarity leader Lech Walesa, said Markey, who called the hearing in the What's next? foreign investment was not bad per se and wake of Sony's $5 billion purchase of Co- Mickey Mouse? that "too much of it too quickly indicates lumbia Pictures, also questioned whether au- an underlying weakness in an economy." dio-video hardware firms such as Sony, the ? Echoing those concerns was Representa- Dutch electronics giant Philips and others tive Carlos Moorhead (R- Calif.), who said, were vertically integrating with software pro- The New York "We have nothing really to fear from the ducers to eventually push new consumer globalization of media, [but we do] from '51 technologies such as high-definition televi- Yankees? the U.S.'s inability to accumulate capital" sion, digital audio tape and 8 mm videotape. to purchase these properties when they -Bill Richardson (D -N.M.) But Sony executives testifying at the come up for sale. hearing challenged assumptions of Sony According to Frank Biondi, president corporate control over creative and techno- and CEO of Viacom International, "The logical decisions of its American software for its new 8 millimeter videocassette tech- global marketplace has arrived, and in in- subsidiaries CBS Records and Columbia nology "was not a predominant factor." dustry after industry, consolidation will Pictures. Michael Schulhof, vice chairman, Sony continue to advance-yielding a select Walter Yetnikoff, president and chief ex- Corp. of America, urged the subcommittee number of players with sufficient critical ecutive officer of CBS Records, who to view Sony as "a naturalized corporate mass to compete head -on worldwide. So helped put together Sony's Columbia buy, citizen of the U.S.," because of its ling long as everyone is playing by roughly the testified at the hearing that the Sony invest- history of U.S. operations and current $8 same rules, I am confident that the U.S. ment in CBS "has been excellent for the billion in investments in U.S. plants and entertainment industry will continue to company. At no time has Sony interfered research and development. evolve and thrive as a dynamic mix of with the company's autonomy to make cre- And Schulhof added that while there is foreign and domestically owned firms." ative and business decisions that are in the "an obvious marriage of interests between But under scrutiny during the hearing best interests of CBS Records, particularly Columbia's software and Sony's hardware was whether foreign firms may have insur- where artists and content are concerned." [and] our plan is to thoroughly acquaint mountable advantages over American firms Yetnikoff said Sony had the same under- Columbia's management with Sony's in the U.S. market. standing with Columbia Pictures, and there HDTV hardware designs and technolo- Clyde Prestowitz of the Carnegie Endow- would never be an attempt, for instance, to gy...it is the management of Columbia that ment for International Peace, for instance, force Columbia's use of HDTV, despite will eventually decide how, or even if, they argued that large European and Asian enti- Sony's active support of a move to HDTV will use high -definition TV. They will ties are making acquisitions in the U.S. and

Broadcasting Nov 20 1989 56 SPEC1AL REPORT

NJ 0 urna i sts

eid Captiu e

On December 4, BROADCASTING The management and staffs of TV will feature its annual Special Report stations and cable systems will be on the Best of Local Television and turning to the pages of BROADCASTING'S Cable Journalism. This issue will offer annual survey of local TV journalism its advertisers a captive audience of searching for their stations, keeping an television station and cable system eye on the competition and looking for personnel including - General Man- ideas. It's a Special Report tailor -made agers, News Directors, Anchors, Re- for advertisers interested in targeting porters, Editors, Camera Operators, station and cable decision -makers. Writers, Producers, Meteorologists, They'll be looking for their top stories. etc. Shouldn't they find your message, too? Broadcasting i Space reservations and copy closing November 24

New York Washington, Berlyn & Assoc. Paths /3M (212) 5992830 1202165 DC (914) 631.6468 Chicago 13121679.1 100 New York 1212) 9532121 Los Angeles 4622700 Hawaii (808) 5452700 Los Angeles Schiff & Assoc. Lewis Edge & Assoc. 1213) Toronto 1416) 482-6288 London (01) 4279000 (213)463-3148 (Western Equipment( (Eastern Equipment) 2 13 3939285 160916837900 Broadcasting Over 115,000 readers every week. exporting to the U.S., but that U.S. -based companies do not have the same opportuni- ties overseas. World of advertising "This raises a question of whether glob- alization is not a euphemism for coloniza- The opening of worldwide markets through deregulation may enable multinational tion," said Prestowitz. companies to pitch their products on a more global basis, but according to Lintas Representative Al Swift (D- Wash.) said advertising executive Don Peppers, the main motivation for such cross -cultural adver- during questioning that there may be an tising is the desire to get the most from creatively successful campaigns. inconsistency in allowing, for example, for- Peppers, moderating an "Advertising Goes Global" panel discussion sponsored by eign broadcasters to buy U.S. studios, but the Center for Communication in New York Nov. 9, told the audience of industry preventing U.S. broadcasters from owning executives and students, "The truth is there's only one reason why any company the same studios because of financial inter- would try to advertise the same way in two different countries: Good ideas are very est and syndication rules. hard to come up with and when you come up with one that appeals to people in one The fin -syn rules were also raised in con- culture, the chances are good that you can get that idea to appeal to people in other nection with the hearing by Representative cultures. Rather than give up the idea and start over again, you try to translate it both John Dingell (D- Mich.), chairman of the culturally and executionally into another culture." parent Committee on Energy and Com- Peppers added that deregulation around the world "means increasingly worldwide merce, who wrote Markey following corre- marketers are going to be able to penetrate more and more into other economies spondence with NBC President Robert using the same sort of emotions, the same sort of properties and the same sort of Wright on fin -syn. brands that work so well in the West." In his letter to Dingell, NBC's Wright Joseph Plummer, executive vice president and director of business development argued that foreign companies are targeting for DMB &B USA, noted that "more and more, you're going to see global brands. the U.S. telecommunications industry to- They're being designed that way. They're not accidents anymore." Advertising will day as they targeted the U.S. automobile also be developed with world markets in mind, added Plummer. "It's not just going to industry in the 1970's, but that legislation be a good campaign from England and you try it and it works in Germany and you try "handicaps some of America's strongest it and it works in Spain. People are going to work on global ideas to start with." potential players in this new global vertical- Christopher Blauvelt, vice president of worldwide marketing for American Express ly integrated competition." Travel, agreed that "general concepts that work in the U.S. can be exported around But political economist Robert Reich of the world." But he argued that "the execution of an idea has to be adapted to Harvard University's John F. Kennedy particular cultures. You've got to make it work in a local way, symbolically, culturally." School of Government said there may be Plummer said the most effective global marketing relates either to events or to more important issues than whether foreign youth- oriented products, as well as highly segmented products, such as American companies are buying up U.S. firms. Express, Mercedes or Rolex. But even lower- ticket products can work on a global "The fundamental question is not who basis, pointed out John Carson, senior vice president of Cadbury Schweppes Bever- owns what, but who learns what," said ages, who said his company believed in having, as far as possible, the same product Reich. "And how do we build up the around the world, with basically identical labeling. American work force ?" -AAG

Public TV groups, CPB, reach agreement on national program funding plan Compromise includes creation of PBS programing `czar,' shift of about 50% of funds now at CPB to PBS; plan to be presented to Congress in January The Corporation for Public Broadcasting (CPB), The National Association of Public Television Stations (NAPTS) and The Pub- lic Broadcasting Service (PBS) surely sur- prised skeptics last week, having reached an agreement on how to restructure national program funding that appears to truly satis- fy all parties. Two major features of the compromise, outlined by CPB, PBS and NAPTS at a Nov. 14 press conference in Washington and set to go into effect Oct. 1, 1990, are the creation of a chief programing executive position at PBS and the movement to PBS of just under 50% of the funds now admin- istered through CPB's Program Fund. Ironed out through a July -to- November series of meetings between the presidents of the three organizations, the plan falls short of an earlier NAPTS proposal that would PBS's Christensen, CPB's Ledwig and NAPTS's Brugger p'eased with compromise on roles of CPB and PBS

58 have left CPB only enough money to fund the PBS and NAPTS boards of all three several minority programing projects and organizations for approval and, in January the Independent Televison Service, which 1990, CPB will present the final plan to was formed at the beginning of this fiscal Congress. year by congressional mandate (BROAD- The chief programing executive plan will CASTING, June 19). be implemented by the newly formed, 17- Under the agreed upon compromise, member PBS National Programing Policy however, CPB remains in charge of consid- Committee. The committee will be made up erably more than a few million dollars. of the following: one representative of a Using fiscal 1991 figures, out of about $45 station from all four regions of the country; million in the CPB Program Fund, CPB two representatives from the major produc- would keep $6 million to fund ITVS and $3 ing stations; the minority consortia; the in- SOLD! million for minority programing. Of the dependent production community, and remaining $36 million, 50% ($18 million) CPB. The PBS chairman will appoint three would go to PBS for funding of continuing members and, along with the PBS presi- WCRJ -FM /WRXJ -AM, series. The other 50% would remain at dent, serve as nonvoting members. Jacksonville, Florida has CPB, which would be primarily responsible The agreement, according to CPB, for developing new shows. NAPTS and PBS, should be considered an been sold by Hoker Overall, the new funding structure will experiment for the first three years (fiscal Broadcasting, Inc., Jay put PBS in charge of managing about $100 years 1991 -93). Public TV stations will million of the total $262 million National also, according to a statement issued by the Hoker, President, for Program Service funds gained from public three organizations, "devise an assessment $8,600,000 to Nine Chiefs, TV stations, as well as from private and formula that will ensure that all public tele- public sources. The funds include the Sta- vision stations have an equitable opportuni- Inc., Ragan A. Henry, tion Program Cooperative (SPC), a system ty to acquire all programs." Principal. that allows stations to select and finance There has been no formal reaction from national programing that PBS distributes, Capitol Hill yet, but Brugger said that Hill and the Station Independence Program, a staffers have been told of the proposal and Randall E. Jeffery station -supported cooperative "designed to are "pleased" with the plan. -JF assist station fundraising activities." Broker A key player in what PBS President Bruce Christensen described as "both a centralization and a consensus -building CBS reports first plan" will be Jennifer Lawson, who last month left her position as CPB Television year of promotion Program Fund Director to become (official- ly on Nov. 27) PBS executive vice presi- tie -in with K mart Providing the Broadcast Indus- dent, national programing and promotion try with Brokerage Services services. As the new so- called PBS pro- results in graming czar, Lawson will be in charge of Based Strictly on Integrity, all the PBS funds. higher ratings Discretion and Results The 50% to be moved out of CPB, said CPB President Donald Ledwig, just about Now that the 1989 -90 television season has matches CPB's current funding of continu- seen the first-year implementation of prime ELLIOT B. EVERS ing series, a role that will consequently be time network cross -promotions tied to major 415-391-4877 more clearly placed at PBS. Ledwig said retailers, CBS/Broadcast Group Senior Vice CPB agreed that "it makes sense" to house President George Schweitzer said the net- BRIAN E. COBB national scheduling and the management of work's partnership with K mart created "a CHARLES E. GIDDENS continuing series under one roof at PBS. test case for a whole new way of thinking of 703-827-2727 television marketing" at epm "It remains to be seen," he said, whether Communica- RANDALL E. JEFFERY the stations will also turn tions' "Entertainment Marketing: Building management of 407- 295 -2572 their $60 million a year SPC over to PBS. It Profitable Promotions for the 1990's" con- is a likely move, he said, since all year the ference last week in Los Angeles. stations have voiced the belief that aggre- In describing the main objective of this gating all those funds together at PBS will season's launch campaign to build viewer RADIO and TELEVISION BROKERAGE streamline decisionmaking and increase sampling and awareness of CBS's 8 p.m. FINANCING APPRAISALS bargaining power. lineup, Schweitzer said the premiere numbers The agreement also requires that PBS for those shows grew 20% over last year's funds be obtained from CPB under con- fourth quarter average. As a result of overall tract. The funds would be subject to restric- advertising and promotion efforts, the mar- tions based on the results of a new informa- keting chief says that premiere episode rat- tion- gathering role for CPB, that of ings are up 28% over last season's premiere conducting a regular public television needs fare. And in turn, K mart saw its sales in- assessment. "The better we serve Ameri- crease 6% through the September promotion cans' needs," said Ledwig, "the better period (with only two weeks of the promo- chance we stand" that Congress will meet tion included) to $2.57 billion for the month, noncommercial television's appropriation in what Schweitzer says "is just slightly requests. less" than CBS's annual sales. MEDIA VENTURE Christensen said the plan will "make the In citing the "tangible" and "lasting" PARTNERS programing process more agile and respon- effects that network television can realize sive to a quickly changing television envi- from cross -promotional tie -ins, Schweitzer WASHINGTON, DC ronment." NAPTS President David J. says the 1990's will see smaller and varying ORLANDO Brugger said the new structure comes "fair- promotions appear throughout the broadcast SAN FRANCISCO ly close to what everyone hoped for." season. Hence, CBS will kick off a Febru- The CPB board last week approved the ary sweepstakes promoting prime time SuójcctroF.C.C. approval. programing proposal, which will also go to soaps Dallas and Knots Landing with a

Broadcasting Nov 20 1989 59 "For Love and Money" theme- related campaign to appear in free -standing news- paper inserts throughout the country. Con- testants will be offered a grand prize of $250,000 or a house in the style of the Southfork Ranch seen on Dallas. Schweit- zer says the 14 -page insert will have the participation of seven advertisers (Bristol- Myers and Chesebrough -Pond's among KTRH(AM)- KLOL(FM) Houston and KSMG(FM) Se- third -party contracts referred to above and as- them) when it hits the street Sept. 25, not to guin (San Antonio), all Texas Sold by Rusk sumed by buyer and reciprocal trade liabilities mention an on -air promotional barrage from Corp. to Jacor Communications Inc. for $70.6 (worth about $8,809,623) ( "Closed Circuit," CBS to alert viewers of the contest. million. Seller is headed by Jay Jones and also Nov. 13). Seller is headed by Harry J. Pappas, It may also be that CBS is looking to owns KWES(FM) Odessa, Tex. Buyer is headed who holds CP for wHST(N) Greenwood, S.C. He bolster the sagging ratings for both pro- by Terry Jacobs and Frank Wood and is also also has interest in KMPH(N) Visalia, Calif., and grams, with Dallas the 40th- ranked prime licensee of WMJI -FM Cleveland; WGST(AM) -WPCH -FM KPTMÇTV) Omaha. Buyer is headed by TV pro- time offering with a 12.7/22 and Knots Atlanta; WLW(AM) -WEBN(FM) ; WYHY(FM) ducer Stephen J. Cannel) (see box, page 61), Landing in the 34th slot with a 13.8/23 in Nashville; KoA(AM)- KRFx -FM Denver, and who has no other broadcast interests. WHNS is the latest NTI weekly measurements. None- WFLA(AM) -WFLZ-FM Tampa, Fla. It also announced independent on channel 21, with 3390 kw visu- WQIK-AM-FM kw aural and antenna 2,509 feet above theless, Schweitzer says it is part of an sale of Jacksonville, Fla., and al, 398 WMYU(FM) terrain. overall plan "that will build audiences and Knoxville, Tenn., to Channel 17 Asso- average enhance CBS program awareness." ciates Limited for $28 million ( "Changing KLSK(FM) Santa Fe, N.M. Sold by Classic Hands," Nov. 6). KTRH(AM) is fulltimer on 740 Schweitzer said the "combined media Media Inc. to Progressive Broadcasting Inc. for khz with 50 kw. KLOL(FM) is on 101.1 mhz with $2 million. Seller is headed by William Sims value" of the CBS -K mart campaign was 97 kw and antenna 1,425 feet above average $24 million, but in terms of specific expen- and also owns KMIK(AM) Santa Fe. Buyer is terrain. KSMG -FM is on 105.3 mhz with 100 kw headed by radio ditures would say only that CBS's invest- John Sebastian, programer, and antenna at 1,240 feet above average ter- and investors Peter Baumann and John De- ment was "just a fraction of that." He also rain. Brokers: Media Venture Partners and Joria, investors. KLSK is on 104.1 mhz with 100 BROADCASTING told that he is already Americom Radio Brokers. Americom also bro- kw and antenna 1,876 feet above average ter- working on the 1990 -91 cross -promotional kered $101.5 million sale of KJOI(FM) Los Ange- rain. Broker: Kalil & Co. campaign with K mart, since Schweitzer les and KHOW(AM) -KSSY(FM) from Command Com- Wns(AM) Tampa, Fla. Sold by Forus Commu- estimated that an 18 -month planning calen- munications to Viacom Broadcasting nication Inc. to WTIS -AM Inc. for $1.7 million. dar is usually needed to help advertising (BROADCASTING, Nov. 13). Seller is headed partners prepare by Lind Carl Voth and has no the campaign. WHNS(TV) Asheville, N.C. (Greenville, S.C.) other broadcast interests Buyer is headed by According to Schweitzer, one of the big- Sold Pappas Telecasting of the Carolinas to Luis Albertini, former general manager of wRBO- gest benefactors of the campaign was Mon- Cannell Communications for $21 million plus AM-FM Tampa, Fla., and has no other broadcast day night's Major Dad (at 8 p.m.), in which assumption of film and syndicated program interests. WTIS(AM) is on 1110 khz with 10 kw-D. he viewer contract liabilities including all film or television says awareness jumped to 52% of WABK -AM-FM Gardiner, Me. Sold by Kenne- program barter commitments, plus those other the nation's households. bec-Tyron Communications Corp. to The Great Kennebec Wireless Talking Machine Co. for $1,052,500. Seller is headed by Jeffrey Fisher and has no other broadcast interests. Buyer is headed by Ronald R. Frizzell, who is 32.5% BLACKBURN IS owner in The Great Merrimack Valley Wireless Talking Machine Co., licensee of WLLH(AM) Low- ell, Mass., and president, director and 51% shareholder of The Great Down East Wireless Talking Machine Co., licensee of WLAM(AM) Lew- iston and WKZS(FM) Auburn, both Maine. He also has interest in wJBO(AM) Gorham, Me., and WZOU(FM) Boston. WABK(AM) is daytimer on 1280 khz with 5 kw. WABK -FM is on 104.3 mhz with 50 kw and antenna 480 feet above average ter- rain. KQXK(AM)-KCIZ(FM) Springdale, Ark. Sold by Moran Broadcasting to Kelley Communications for $1 million. Seller is headed by R.J. Moran and is licensee of KWON(AM) Bartlesville, Okla., BUYER /SELLER MATCHING and KJNE(FM) Hillsboro and KGTM(AM)- KNIN(FM) Blackburn & Company brokers are specialists in putting the best buyers Wichita Falls, all Texas. Buyer is headed by James McCrudden and is licensee of wxcL(AM) and sellers together. We know the buyers who are motivated and qualified to Peoria and WKOA(FM) Pekin, both Illinois. KOXK is close the deal. With Blackburn's vast resources, we can virtually guarantee daytimer on 1590 khz with 2.5 kw. Kciz is on 496 feet the best price quickly and quietly. 104.9 mhz with 3 kw and antenna ... above average terrain. Broker: Chapman As- Buyer /Seller Matching. Just one of the reasons why Blackburn does sociates. more deals than anybody else. Blackburn brokers make the deal happen. KzzP(AM) Mesa, Ariz. Sold by Nationwide Communications Inc. to Embee Broadcasting Inc. for $975,000. Seller is headed by Steve Berger and is licensee of KZZP -FM Mesa (Phoe- BLcKBuRN?5EÖMPANY nix) and KNST(AM)- KROO(FM) Tucson, both Arizo- na; KWSS(FM) (San Jose) and KZAP(FM) I N C O R P O R AT ED Gilroy Sacramento, both California; WBJW-AM -FM Orlan- Media Brokers er Appraisers Since 1947 do, Fla.; WPOC(FM) Baltimore; KITN(N) Minneapo- lis; KLUC(FM) Las Vegas and KRSR(AM) North Las Vegas, both Nevada; WKZL(FM) Winston -Salem, I WE BROKER(ER BR0A DCA S11V G'S BEST N.C.; WGAR -AM -FM Cleveland and WNCI(FM) Co- lumbus, both Ohio; WATE -N Knoxville; WXEX -1V Washington New York Atlanta Chicago Beverly Hills Petersburg (Richmond), Va.; KISW(FM) Seattle, and WBAY -N Green Bay, Wis. Buyer is headed

Broadcasting Nov 20 1989 60 , AMC plan wider reach for 1990's Services add new original shows, films will continue to be an overall combination and some vintage programing as way of basic and pay. to make them 'a little more friendly' Sapan does not see a conflict between Bravo's new orientation as a basic service Bravo and American Movie Classics, cable and the Arts & Entertainment Network. services born in the 1980's, are gearing up "First, we're 100% unduplicated in terms for entrance into the 1990's with plans for of programing," he said. "There are no new original and acquired programing, ser- shows that are on both channels. Second, vice repositioning and continued expan- we are, and will continue to be, predomi- sion. nately a movie channel; 55 -60% of Bravo's Bravo launched Dec. 8, 1980 as the first prime time programing is film, and that in a New player national pay service for the performing arts, sense makes us like a chan- and currently has about 3 million subscrib- nel on basic." Stephen J. Cannel) entered station ers. Much of its new distribution will be as Among the titles to be seen in the first trading world this week with $21 mil- a basic channel, according to Josh Sapan, quarter of 1990 are "Dark Eyes," "The lion purchase of WHNS -TV Greenville, president, Bravo and American Movie Discreet Charm of the Bourgeoisie," and S.C. (see opposite page). Cannel) Classics, a positioning reflected by Bravo's such American films as "Targets," "Lead - Communications will focus on inde- new promotional slogan, "Culture Every- belly," "Nijinsky," "Down By Law," pendent stations in large and medium one Can Turn To." "Slamdance" and "White Dawn." Twen- size markets. However, purchases of "We really think there is an opportunity ty to twenty-five percent of the films shown have not ruled out by affiliates been for a defined and dedicated cultural channel on Bravo are foreign, according to Sapan, the company. William A. Schwartz, on cable television that has very wide distri- with an emphasis on movies that are well former president of Cox Enterprises bution," Sapan told BROADCASTING U CA- known. They are "almost exclusively sub- was and Cox Communications, BLE. "There's a lot in the world of the art titled, not dubbed," he said. In December, named and CEO of Cannell president and performing arts that many people could Bravo will hold a Glasnost Festival, tele- Communications. get" into if it's all made a little more friend- casting about 21 fictional and documentary ly films made in the as a by Byron H. Gerson, who runs "Say -on Drugs," Soviet Union direct -based drugstore chain, and has no Sapan believes that there are many cable result of Gorbachev's policies. other broadcast interests. KZZP(AM) is fulltimer markets where it will benefit the operator to The second largest category on Bravo, on 1310 khz with 5 kw day and 500 watts night. have a channel "that is a dedicated cultural after film, is performing arts and arts- relat- channel in terms of attracting new nonba- ed programing, said Sapan. Included is The KGNB(AM )-KNBT(FM) New Braunfels, Tex. o Sold sics and also adds value to the cable mix." South Bank Show, which Sapan describes by New Braunfels Broadcasting Corp. to New Although will as in- Braunfels Communications Inc. for $975,000. the emphasis be on adding "an English -produced 60 minutes of Seller is headed by Jimmy Rae and has no Bravo to systems as a basic service, there depth profiles of performing artists. In a other broadcast interests. Buyer is headed by William J. Rainer and Edward L. Knetzger, in- vestors who have no other broadcast interests. KGNB is daytimer on 1420 khz with 1 kw. KNBT is on 92.1 mhz with 3 kw and antenna 300 feet We are pleased to have represented above average terrain.

1 CABLE 1 t Metroplex Communications, Inc. System serving Carroll County, Ga. o Sold NORMAN WAIN ROBERT WEISS by Cable USA Inc. to TeleScripps Co. Seller is headed by Tom Linder and has systems in two in the closing of states. Buyer is subsidiary of E.W. Scripps, headed by Steve Crawford, and has systems in WYLT FM /WKIX -AM Raleigh Durham eight states serving about 500,000 subscrib- ers. System passes over 6,100 homes and to Alchemy Communications serves 2,500 basic subscribers. Broker: Com- JEFF WARSHAW HOWARD WARSHAW MIRIAM WARSHAW munications Equity Associates Inc. Systems serving Davenport, Deer Park and for $7,700,000 Wilbur, all Washington o Sold by TCI Cablevi- sion of Washington Inc. to Sun Country Cable. Seller is subsidiary of ICI and is headed by John Malone. It has systems in 38 states and about 9.5 million subscribers. Buyer is headed by David Kinley and has systems in four states serving about 11,000 subscribers. Systems pass about 1,485 homes and serve 950 sub- scribers. Broker: Pyms Cable Brokerage. Systems serving Mill Pond Village, Conn. and New Seaburg, Mass. o Sold by Channel One Inc. to Continental Cablevision of Ports- mouth, for about $650,000. \ Seller is in process of selling remaining sys- NAME tems of about 1,500 subscribers. Buyer is sub- sidiary of Continental Cablevision, headed by Amos Hostetter and has systems in 15 states. Radio's Blue -chip Broker System passes 1,260 homes and 550 basic One Stone Place Bronxville NY 10708 779 -7003 subscribers. Broker: Communications Equity (914) Associates Inc. 74 -854 Velie Way Suite 10 Palm Desert CA 92260 (6191 341-0855 For other proposed and approved sales see "For the Record," page 68.

Broadcasting Nov 20 1989 61 sense you can call it a signature show for Sapan hopes to make Stories II more of Bravo," said Sapan, "because we are strip- an international event, by transmitting it ping it at 8 p.m. and because it's a celebra- overseas to the United Kingdom and Aus- Times Mirror press tion and investigation of people behind the tralia. Money raised will go to AIDS care arts." Those profiled include Eric Clapton, as opposed to research, he said, with funds survey is mixed bag Raymond Chandler, Martin Scorsese and going to local care or counseling organiza- Al Jolson. tions rather than being funneled through a In 'something for everyone' Bravo's programing mix also includes a national organization. poll, network TV news maintains large proportion of comedy. The English - Other Bravo activities include the tele- favorable rating with respondents, produced The Lenny Henry Show, whose vising of a show entitled Culture for Kids, but loses ground in 'objectivity' star Sapan describes as a "conceptual com- launched in September 1988. Programs ic artist," debuted last February. This is range from films such as The Red Balloon Times Mirror's continuing "The People & David Lander features British comedian to an original opera composed by writer - The Press" survey of the public's attitude Stephen Frye as a wry investigative report- /illustrator Maurice Sendak. The show is toward news organizations continues to er, and Frye will be featured with Hugh currently being moved from its former produce findings rich in ambiguity and con- Laurie in a new 12 -part, half -hour comedy Sunday, 5 p.m. time slot, but will contin- tradictions. Put another way, it provides series entitled A Bit of Frye and Laurie. ue, Sapan said. The service recently an- material to support a variety of arguments This show will premiere as a Christmas nounced a May 31, 1990, deadline for its concerning news organizations. For in- special before beginning its regular run in "Bravo For Books: National High School stance, the favorability ratings of network February. Theater Competition." The service is ask- television news and daily newspapers are In September 1990, Bravo will present ing high schools for videotapes from stage about as high as they were four years ago, Unfinished Stories II, a continuation of the productions from the 1989 -90 school yet, as the report on the latest study says, service's benefit for AIDS research which year. Three schools will receive $2,500 in "there has been a significant erosion of was held April 23. The 13 -hour Stories, grant money, with portions of the produc- public confidence in the press as an objec- Bravo's first simulcast, was also seen on tions shown on the network. Bravo for tive reporter of the news and as an impartial five noncommercial television stations in Books is part of the service's national observer of the political and social scene." the New York area, expanding the cable literacy campaign. Again, the study, the latest in a series service's distribution to over 10 million for American Movie Classics, which begun in 1985 and conducted, like the oth- the event. launched Oct. 1, 1984, currently has 20 ers, by the Gallup Organization, shows that The first Stories featured films, docu- million subscribers, and is in the midst of a substantial majority of the public contin- mentaries and specials by and about artists expanding its programing content to in- ues to give news organizations and promi- who died from AIDS. "The tack we took," clude originally produced movie -related nent journalists positive believability rat- said Sapan, "was to raise awareness for shows as well as classic Hollywood fare. ings, even higher than those given to what AIDS does, not by being morbid, but "In a sense we see it as the MTV of figures from other walks of life. But, ac- by showing works and in a sense, eulogiz- classic movies," Sapan said, "which is to cording to the study, the number of Ameri- ing performing artists who are victims of say that it enjoys a personality coming cans who give most media organizations a the disease." from its vertical program orientation and low believability rating has risen sharply. its franchise." The study shows that some 82% of those Upcoming AMC programs, slated to be surveyed gave the networks a favorable rat- officially introduced by the channel at this ing. The percentage giving that rating to year's Western Show, include The Classic newspapers was 77. The "unfavorable rat- Picture Show, featuring film critics Susan ings" were 14% and 17%, respectively. SUNBELT Granger, David Edelstein and Dana Her- But while that is about where those groups sey discussing classic films of the past were in the affections of the American peo- and future. Classic will debut in January ple four years ago, opinions about the news 1990. organizations have fluctuated over the re- SPECIALS Another new AMC show scheduled for cent past. For instance, both newspapers late 1989 /early 1990 will feature one -on- and television network news operations suf- NETWORK TELEVISION one celebrity interviews conducted by film fered a decline in public favorability during professor Richard Brown. According to Ka- the Iran-contra crisis and again during the STATION tie McEnroe, AMC's general manager, the 1988 presidential election campaign. Texas Medium - Growth Market pilot's guest will be either Jack Lemmon or The negatives showed up in a section on Positive Cash Flow Katherine Hepburn. the public's attitude toward how the press s'30 Million, Terms: Price Negotiable AMC has also licensed episodes from does its job. The study showed that 68% of television's This Is Your Life featuring those surveyed thought the press "tends to "classic" movie stars as guests. Ralph favor one side" in dealing with news on GROUP FOR SALE Edwards, the series original host, has social and political issues, up from 53% in Three Sunbelt Medium Markets done new wraps specifically for AMC, 1985. As for accuracy, 54% thought news Full Powered FM/AM Combos and the episodes will air adjacent to mov- organizations "get the facts straight," 53 Million. Negotiable ies starring the particular stars, Sapan ex- about the same as the 55% that thought so plained. in 1985, but the percentage of those who Other original AMC programs include believe the press is "inaccurate" was found SOUTHWEST MAJOR Movie Masters, a game show hosted by to have risen to 44 from 34. And as for the MARKET FM Gene Rayburn, specials on film directors "independence of news organizations," and genres, and 62% of those contacted thought news orga- S1.3 Million, Terms Salute to the States, focus- ing on filmmaking activities around Ameri- nizations were "often influenced by the ca. "AMC's new orientation is to develop powerful." In 1985, it was 53 %. proprietary program elements that really do The Gallup Organization put the same drive the franchise, or personality, of the questions to members of the press, to gov- channel," Sapan said. ernment leaders, to academic elites and to Sapan would like to see Bravo with 20 business leaders, and obtained interesting NF&A million subscribers and AMC with 40 mil- results. As for fairness, 68% of the press Norman Fischer & Associates, Inc. lion, `over the next few years," he said. A members thought they and their colleagues Media Brokerage Appraisals Management Consultants Bravo spokesperson also said that the possi- deal fairly with all sides of issues. But only 120- Parkway Austin. Texas 78703 (512) 476 -9457 bility of advertising on both services has 31% of the government leaders, 33% of the been discussed, but no definitive decisions academic elites and 8% of the business have been made. -RG leaders agreed. As for accuracy, 84% of the

Broadcasting Nov 20 1989 62 press members sata me press is accurate, while only 54% of the government leaders, Concerned about cable 51% of the academic elites and 23% of the business leaders thought so. Janice Obuchowski, head of the National Telecommunications and Information Ad- As for "independence," the press's esti- ministration, is another recruit in what seems to be a growing army of cable bashers. mate was not that far removed from those She expresses "concern about reports that cable TV is throwing its weight around in of the others checked. The survey showed its franchise area like the proverbial 2 -ton gorilla," adding: "Only the price of modern that 69% of the press members thought the art at a Christie's auction is escalating faster than some cable rates." press was "pretty independent," while Obuchowski, who spoke in Boston last week at the annual convention of the 58% of the government leaders, 55% of the National Association of Regulatory Utility Commissioners, was not interested in regula- academic elites and 58% of the business tion as an answer. Rather, she said that "entry by competitors...is the best way to leaders agreed But in another breakout, the 'control' those companies, so that they provide the quality of service and the rates that study shows that only 57% of correspon- customers deserve." dents in broadcasting think the press is in- And Obuchowski indicated she is not ruling out telephone companies as the kind of dependent of powerful influences, while competition that would be desirable -even to the extent of providing programing. She among publishers, the figure was 83 %. noted that NTIA in 1988 introduced the concept of "video dial tone ": Telephone The positives showed up in a series of companies would provide the conduit to the home for competitive video programing. questions concerning news organizations "While I endorse video dial tone," she said, "NTIA will be looking beyond that concept and network personalities. The study found in the continuing cable /telco crossownership debate to evaluate whether all compa- majorities rating 15 of the 16 organizations nies, including local exchange companies, should be able to enter the video program- or personalities tested as believable all or ing market." most of the time. The Wall Street Journal and the relative newcomer CNN received ection for itself, rather than the press, by a unfair in its coverage of political and social the highest believability ratings-83% and margin of. 56% to 32 %. Those were the issues." The study also found that almost 84 %, respectively- followed closely by the findings that were reassuring. nine in 10 of those questioned believe that news divisions of the other networks and The public attitudes were based on poll- even in a free society news organizations their anchors. Putting that in perspective, ing of 1,507 adults. Gallup also questioned should be subject to libel suits if their criti- the study said, "only Pope John Paul II gets 508 members of the press, 96 government cal statements about people are false. better believability ratings than the news leaders, 79 Fortune 500 chief executives, Times Mirror began the series of surveys organizations measured in the study." For- and 100 officials of universities and col- to test American attitudes toward the press mer President Reagan's believability rating leges, including journalism schools. in 1985, and has now established the Times was 47 %. Still, there was a general decline But the public is not for giving the news Mirror Center for The People & The Press, since 1985 in believability, or increase in media free rein. There was found to be an with offices in Washington, to serve as "not believable," or both, for the network increase of from 43% to 48% in the propor- headquarters for the continuing project. An- news organizations and anchors. tion of the public that favors the govern- drew Kohut, who as president of the Gallup ABC News's Peter Jennings was found ment requiring news organizations to cover Organization has been involved in all of the to have been least affected by the believ- all sides of a controversial issue. The study studies conducted thus far, will continue ability slide. The study found him "the attributes the increase to "the growing that work in his new role as president of most highly regarded" of those correspon- number of those who believe the press is Princeton Survey Research Associates. -i.z dents tested. His negative ratings increased by only five points, from 10 to 15, while his "highly believable" rating remained unchanged, at 40 %. His overall believable rating is 85 %. CBS News's Dan Rather Broadcasting ci The News Magazine of the Fifth Estate suffered a 7% drop in "highly believable,' 37% -but believable overall by 79% of 1705 DeSales St., N.W., Washington, D.C. 20036 -4480 the respondents a 10% increase, to -and Please send (Check appropriate box) 21 %, in "not believable." NBC News's Tom Brokaw was considered "highly be- Broadcasting NMagazine by 35% a 4 %r lievable" of those asked, 0 3 years S190 2 years $135 1 year $70 6 mos. $35 drop, and "not believable" by 19 %, an (6 mos term must be prepaid) increase of 7 %. His overall believable rat- (International subscribers add $20 per year) ing, however, was 81%. O Yearbook '89 The one exception to a four -year down- (SAVE $50 off cover price) ward trend in believability is CNN. It suf- The complete guide to radio. television. cable and satellite facts and figures --$65 fered no increase in the percentage of re- (prepaid orders only) while supplies last. Please give street address for delivery. spondents rating it negatively-16% -and was alone among the networks that enjoyed To order by MASTERCARD or VISA. phone toll free 1- 800 -638 -7827 as much as a five percentage point in- crease -from 38 to 43-in the "highly be- lievable" category. Name Payment The study revealed more ambiguity in the enclosed public's views regarding government regu- Company Bill me lation of the news media. The study found an increase in the percentage of Americans Address Home? Yes No believing that freedom of news media to City State Zip report stories in the national interest is more important than government censorship on Type of Business Title /Position national security grounds. Support for press freedom rose from 38% in 1985 to 52% last Signature Are you in cable TV operations Yes summer. And the public, to a greater extent (required) No than in 1985, appears to see the constitu- / tional guarantee press freedom as of pro- For renewal or address tecting the general interest rather change than the place most recent label here parochial interests of the press. While the public roughly divided on the issue in 1985, J it now regards the First Amendment as pro- J"

Broaocasung Nov 20 1989 63 I lec^-I Tologym

Zenith introduces HDTV production system

Company says it will complete with it. The system calls for recording lines are displayed in each field rather than development of its transmission 787.5 progressive scanning lines with a interlacing half of the video information in system before exploring commercial 59.94 -hertz field rate and an aspect ratio of each field, as is done with NTSC and the possibilities of production system 16:9. It would display 1,280 pixels per hor- SMPTE 240M) will produce picture resolu- izontal line over 720 active lines, leaving a tion equivalent to SMPTE 240, Zenith Do not look for demonstrations of prototype vertical blanking interval of 67.5 lines. The claims. "People have been hesitant to go to equipment in the new high -definition video pixels are to be square- shaped to facilitate 1,050 progressive or 1,125 progressive be- format proposed to the Society of Motion use in computer graphics and data transfer cause of not just the cost of equipment, but Picture and Television Engineers two applications. The scanning parameter was because of technological gas. Post- produc- weeks ago by Zenith Electronics Corp., set at 787.5 in order to make conversions tion and special effects people have to pro- Glenview, Ill. ( "In Brief," Nov. 13). The down to 525- interlace NTSC video easier. cess much higher than the process you company's first priority will be to complete That figure is three times 262.5, the num- would normally have for a television set or development of its Spectrum Compatible ber of lines in an NTSC scan. camera and they have felt that progressive High -Definition Television transmission The expense of converting to is beyond the current state of the art," (SCHDTV) system in time for its February 787.5/59.94, Luplow said, would be com- Luplow said. "We believe that 787.5 is 1991 test date at the Advanced Television parable to the expense it would take to [currently] the state of the art." Test Center (ATTC) before exploring the convert to the other two major proposals for Others have criticized progressive - commercial possibilities of the production North America, the SMPTE 240M scanned video because the cameras lack system. "We obviously need a source of 1,125/60 standard and NBC -proposed light sensitivity. Luplow said that he could material for [SCHDTV], and that is the real 1,050/59.94. "I believe you're talking in not at present compare the sensitivity of a genesis for why we have proposed this to the same ballpark for all of those num- 787.5/59.94 camera with the performance the SMPTE," said Wayne C. Luplow, Ze- bers." He predicted that the same amount of other HDTV cameras. But in the trade- nith executive director of advanced research of studio equipment that would need to be off, the motion artifacts that typically ap- and development. replaced in conversion to 787.5/59.94 pear on interlace images are eliminated. The Zenith proposal matches the parame- would also be equivalent. The square-pixel feature is something ters of SCHDTV and is designed to be used The progressive- scanned system (all that is also being considered by the Interna- tional Radio Consultative Committee (CCIR) as it works to develop a world "common image" format, which would document world agreement on all HDTV production parameters except field rate. Currently, the most likely scenario would be square pixels on 1,080 active lines. Asked whether broadcasters would per- haps prefer to adapt to whatever line fig- ure is chosen by CCIR rather than the WE OFFER A Zenith number, Luplow said that it is most likely that they will choose the sys- tem that works best with whatever trans- COMPLETE SELECTION mission system is chosen, and that if' SCHDTV is standardized by the FCC, the Zenith production standard will make the most sense for broadcasters. "All of this OF MONEY in terms of production exchange really ought to become secondary to having a Crisler Capital has the resources and investment banking transmission standard... 1,080 is a number we're very friendly with and that makes expertise to help you arrange senior debt, mezzanine debt and the conversion very easy," he said. equity financing for a variety of media acquisitions, including In its SCHDTV transmission proposal, Zenith has never committed to a particular television and radio stations and newspapers. aspect ratio. While it concedes that nearly If you're considering a purchase of a property, all of the television industry has expressed a preference for 16:9 for HDTV, it has em- or looking to refinance, call Dean Meiszer, Pres- phasized that retooling for wider screens will result in higher cost to the consumer 241 -1844. ident of Crisler Capital Company at (513) and that consumers may not perceive a great difference between 16:9 and the CRIBLER CAPITAL COMPANY NTSC standard 4:3. But the 787.5/59.94 is proposed for Suite 2710, 600 Vine $tenet, Cincinnati, Ohio 45202 (513)241 -1844 production standard being 16:9 because it is important that its aspect ratio match the 1,125/60 and 1,050/59.94 proposals when they are viewed side -by- side in ATTC tests. The test software will be shot to take full advantage of the wide aspect ratios of the three systems. But that

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Order TOLL -FREE using VISA or MASTERCARD: 1 -800- 638-7827 uw uva ucl.VJJallly (Mall mar consumers /S/.S/59.94 test software. A standards con- the device. "It will cost a little more inherently prefer 16:9, Luplow said. bit to verter which will simultaneously route cam- build format converters for three formats, The Zenith proposal will not greatly af- era signals into 1,125, 1,050 and 787.5 but so far all of the formats proposed work fect ATTC's testing plans. The center had recorders has been designed and ATTC is in the conversion function," said already planned ATTC for the need to acquire currently searching for a company to build Executive Director Peter Fannon. -RMS

Companies provide hands -on tips for high -tech broadcast gear One of the side topics of discussion during products from several different manufactur- For example, freelance operators of the the recent Society of Motion Picture and ers work as a system, said company presi- Quantel Harry video editing system make Television Engineers (SMPTE) Equipment dent Diana Weynand. "We make sure they about $150 an hour, she said. As more Exhibition in Los Angeles (BROADCAST- have the wherewithal to put it together," sophisticated equipment is being introduced ING, Nov. 6), was the problem of training she said. in medium -sized TV markets, stations are engineering personnel to use the constantly There is a "huge problem" with the unable to pay the salaries of experienced changing array of broadcast equipment. shortage of qualified equipment operators, equipment operators and are unable to train Much of the new equipment, although according to Shirley Craig, vice president from within. On -site training courses can expensive, is designed to be more cost - and co- founder of Weynand Associates. solve that problem, Weynand said. -RMS effective. But much of the cost savings is lost in the expenditure of time by equip- ment operators having to acquaint them- with selves the new devices' capabilities, /Th /Th while at the same time putting together pro- ductions. A number of companies are ad- I II Sy. C dressing that concern. The Grass Valley Group (GVG) an- nounced that it has built a special demon- FCC's type The telephone company plans to stration and training suite for users of its receive the HDTV signal from a Kadenza system at its Grass Valley, Calif., The FCC recently granted type downlink site and deliver it over several headquarters. Kadenza is a component digi- acceptance for commercial marketing of the miles to the Gusman Center. Further tal video switcher and video processor with "Reciter," a new FM radio transmission technical details are to be announced built -in GVG- developed video effects. The tool introduced by TFT Inc., Santa Clara, tomorrow (Nov. 21) by CTN. Southern Bell suite was built, GVG said, because many Calif., during the 1989 National and CTN are also currently working customers of the Kadenza have complained Association of Broadcasters convention. together to establish an HDTV theater chain of difficulty mastering the system's full ca- The system combines the functions of a that will be interconnected by a fiber pabilities. GVG is opening the suite to all studio -to- microwave receiver network (BROADCASTING, Nov. 6). Kadenza users and owners by appointment. and the FM exciter in the transmitter. TFT A similar service was announced by Tif- claims that the system delivers improved fen Manufacturing Corp., Hauppauge, quality sound, eliminating links in the Paper! N.Y., designer and manufacturer of video broadcast chain. The box fits into the The National Cable Television camera lenses and filters. The "main pur- transmitter, replacing the exciter. So far, Association is calling for technical papers to pose" of the new Tiffen Technical Center it has been tested on FM from be presented during its annual opened in Burbank, Calif., according to four different manufacturers with no convention and exhibition in Atlanta, May Steve Tiffen, president and chief executive interface problems to report so far, a TFT 20 -23, 1990. NCTA expects to present officer, is to provide a place "where pro- spokeswoman said. Testing on the about 50 papers during 10 separate fessionals can come and learn about our Reciter is now being completed at three sessions covering the various aspects of products." It will also be opened to TV beta sites. TFT expects to begin taking cable technology. Interested authors must production students. Tiffen decided to open orders in January and is expected to be send a one -page summary by Jan. 5, the center near the West Coast production priced at between $10,000 and $11,000. community because "there just isn't 1990, to Katherine Rutkowski, NCTA director, technical 1724 enough information on filters out there," services, At the Bell Massachusetts said Dick Barlow, the center's newly hired Ave., Washington 20036. Presenters will be judged and chosen in director of technical services. Tiffen said Southern Bell Telephone Co. has January. Those chosen must submit a that the company is considering opening a announced that it will participate in a project camera-ready manuscript of the paper to similar facility in Manhattan. which is believed to be the first use of NCTA for inclusion in the technical There was also a large presence at satellite -delivered high- definition television conference proceedings by March 30. SMPTE by Weynand Associates, a Conoga signals for commercial purposes in North Park, Calif. -based company that has spe- America. According to Southern Bell, the cialized for the past eight years in providing project will also mark the first commercial The sound of high- definition training for high-end studio and field pro- use of HDTV transmission over fiber optic duction and post -production equipment cable. David Niles, founder of HDTV Production from Sony, Ampex, Grass Valley, Quantel A partnership of Japan's NHK, and Ventures, 1,125 Productions, and Captain of and several other manufacturers. During the Platinum Sports Network and Zbig Vision, .America, New York, has entered into a show, Weyand said it would provide spe- both based in New York, announced last partnership to form Magnetoscope cial classes on use of the Quantel Paintbox month that it would cover the Dec. 7 fight Productions Inc., a company that will system in New York in December. The between Sugar Ray Leonard and specialize in music videos produced in company regularly organizes classes on Roberto Duran in Las Vegas using 1,125/60 1,125/60 high- definition video. The group various types of equipment in TV markets video equipment and then transmit it live expects to begin shooting its first projects throughout the country. by satellite to three North American from a New York studio by early January, But Weynand's main line is on-site train- locations with NHK's MUSE -E system with later projects to be done on location. So ing at television stations and studios. The ( "Closed Circuit," Oct. 23). Club Theater far, no artists have signed to work with main advantage of on -site training, com- Network (CTN) of Florida is sponsoring Magnetoscope, according to Captain of pared to the type of training provided by use of the 3,000-seat Gusman Center for the America spokeswoman Pat Kogan. The equipment manufacturers, is that engineers Performing Arts in Miami as one of the goal is to attract a mixture of established learn on their own equipment and see how three sites. stars and new artists, she said.

Broadcasting Nov 20 1989 66 (Cob1ocostirìgs)

Acting? syndex reimposition. QSP will uplink Warning various half -hour direct response programs Movietime is wrapping up its nine -city, on Satcom F4, transponder 22. ESPN has produced a 30- second PSA on local screen test promotion, and will be Operators can earn 20% commissions on cable theft which it will be distributing to flying 20 aspiring actors to Los Angeles sales in this area. Programs include affiliates in its weekly feed beginning in for the finals Nov. 30 through Dec. 3. One Arnold's Gourmet Kitchen and Solid Gold December. The anti -theft PSA will appear on actor and one actress will win roles in Rock and Roll, starring Wolfman Jack. Wednesday at 2 p.m. during December Hot Men, about the rise of the Benny on Galaxy 1, transponder 6. Goodman Quartet, that is scheduled to go into production in January. Robert Boris `Rose' is a rose Leaving Discovery is the film's writer -director. All the finalists The Discovery Channel has announced will appear in segments of Movietime The Rose and the Jackal, a two -hour that Sanford Socolow, executive producer of accompanied by host Mark DeCarlo. original Turner Network Television film slated and long -time executive to air in April 1990, will star Christopher World Monitor producer of CBS News with Walter Reeve and Madolyn Smith. Based on a true Comedy combo is leaving to produce Civil War love story, Rose is produced by Cronkite, Monitor a literary and video survey of the 20th Showtime and MTV Networks have joined Wendy Dytman and Paula Weinstein of PWD to be Cronkite. forces to acquire rights to Montreal's "Just Productions and Steve White of Steve century anchored by for Laughs International Comedy White Productions. Festival" for the next three years. Showtime Late launch plans a 90- minute special from Montreal Miziou's the final weekend of the two -week festival. New media move Sports News Network is MN Networks will originate live from postponing launch until Feb. 1, 1990, citing Montreal for three days with short-form Turner Broadcasting System announced technical and satellite delays. The Turner reports. MN also plans to use some of the creation of a publishing arm, service wants a transponder on GE's the performances for its HA! comedy Publishing Inc., which will develop Satcom IV, which will provide better various service during the contract. publishing opportunities related to distribution, but that slot won't open until Ironically, Showtime had the rights to productions and properties owned by Jan. 1, 1990. Mizlou also cited a "just within the the festival in 1986 and 1987, lost them to other entertainment divisions completed" deal with Phoenix HBO in 1988 and '89, only to regain company. Communications to share downlink them. Although what the final bidding looked The new division will be headed by facilities as contributing to the delay. SNN is like is unknown, Steve Hewitt, senior vice Michael Reagan, former director of still also busy putting together its president, original programing, Showtime, photography and book development at newsgathering apparatus and announced said the creative vision the organizers TBS. The division is expected to produce the signing last week of Mickey Mantle as had for the event, and live flavor Showtime two projects next year, "Portrait of Great its spokesperson and expert commentator. and MN will provide, tipped the scales Britain" and "Season of Giants," and six to in their favor. eight in 1991. HBO's `Encyclopedia' Hewitt said comedy is an important The Great Britain book will feature 200 WTBS(TV) series HBO has element in Showtime's original programing. photographs taken from the begun production of will be first The festival draws not only top U.S. stars, of the same name. The other book Encyclopedia Brown, with the of six but comedians from around the world, based on the TNT mini -series about the episodes of the half -hour family series to to next fall. premiere next March. making it the Cannes of comedy. The Italian Renaissance debut event is not widely known to average viewers, said Hewitt, but it will be Join the club Showtime's job to "truly make it a consumer event." Nickelodeon and BMG Direct Marketing Inc., an operating unit of Bertelsmann Music Group, last week announced a licensing agreement to form the Nickelodeon Club, Movie makers targeted toward children, ages 8 -14. The cornerstone of the new marketing enterprise will be Nickelodeon magazine, which will feature fiction, games, original comic strips, CBN Producers Group and Rush contests, and a variety of interactive elements. Entertainment Group have signed a three - Also included will be updates from Nickelodeon Studios in Orlando, Fla., and audio, year deal for co- production of four made - video and book club sections. "We hope to do a magazine filled with things that kids for -cable movies and one series. The will share with each other," said Bob Stein, the magazine's editorial director. production budgets for each movie will The club will also feature a "Nick Nack Giftpack," containing discount coupons, be between $2.5 million and $3 million, the product samples, a newsletter, program information and a Nickelodeon premium item two sides said, while the original series' for children. The gift pack will be distributed free several times a year to club budget will be between $400,000 and members, visitors to the Florida facility and the 1.2 million children currently in $450,000 per episode. CPG has Nickelodeon's database. BMG and Nickelodeon hope to reach at least 3 million produced several projects for the broadcast children in 1990. A Nickelodeon lifestyle catalog, offering fashion, electronic, and toy networks as well as Bordertown, Rin Tin products, will also be a feature of the direct marketing program. Tin: K -9 Cop and Gerbert for the Family Nickelodeon is also looking for corporate sponsors to become partners in what the Channel. network refers to as "matrix marketing," allowing companies to tie into new Nickelode- on ventures. According to Rich Cronin, senior vice president, marketing, Blackout option Nickelodeon /Nick at Nite, the matrix marketing package comprises nine categories, each offering various promotional opportunities: the network's studio currently under Satellite Programing is offering Quantum construction in Florida, the Nickelodeon Club, Nickelodeon magazine, licensing, the ability to carry direct cable operators the network itself, the gift pack, Nickelodeon road shows, promotions, and the catalog. response in schedules programing Nickelodeon expects to announce its first studio sponsors by January. where blackouts will occur because of

Broadcasting Nov 20 1989 67 C òrt e Reco)om

As compiled by BROADCASTING from Nov. WXVI(AM) Montgomery, AL (BAL891024EB; 1600 president of Olympia Broadcasting, which is licensee of 9 through Nov. 15 and based on filings, khz; 5 kw -D. I kw- N)- -Seeks assignment of license from KXXR(FM) Kansas City, MO; KYAK(AM) -KGOT(FM) authorizations and other FCC actions. WXVI Radio Inc. to RFB Radio of Montgomery Inc. for Anchorage, KIAK(AM) -KORZ(FM) Fairbanks, both Alas- $300,000 ( "Changing Hands," Oct. 30). Seller is headed ka; KMGX(FM) Hanford, CA and KTRW(AM) -KZZU- by Wes Attaway and has no other broadcast interests. FM Spokane, WA. Bunyard has interest in WSJC(AM)- Abbreviations: AFC -Antenna For Communications; AU- Buyer is headed by Bob Bell, who owns WCGL(AM) WMJW(FM) Magee, MS. Buyer is headed by Ken Kohl. Administrative Law Judge: alt.-alternate: ann.- announced; Jacksonville, FL, WCLY(AM) Raleigh, NC and most recently station manager at KFT(AM) Los Angeles. ant. -antenna: aur.-aural: aux.-auxiliary; ch. -channel: WLLV(AM) Louisville, KY. Filed Oct. 24. He has no other broadcast interests. Filed Oct. 26. CH- critical hours.; chg. -change; CP -construction permit; D-day: DA- directional antenna: Doc. -Docket: ERP -ef- KZZP(AM) Mesa, AZ (BAL891026ED; 1310 khz; 5 kw- KOVR -TV Stockton. CA (BTCCT891020KH; ch. 13; fective radiated power: Freq- frequency; HAAT- height above D, 500 w -N)-Seeks assignment of license from Nation- 316 kw -V; ant. 2.000 ft.); KZSS(AM)- KZRR -FM Albu- average terrain: H &V- horizontal and vertical; khz- kilohertz; wide Communications Inc. to Embee Broadcasting Inc. for querque, NM (AM: BTC891020EG; 610 khz; 5 kw -U; FM: kw- kilowatts: lic.- license; m- meters: mhz- megahertz: $975,000. Seller is headed by Steve Berger and is licensee BTCH891020EH; 94.1 mhz; 100 kw; ant. 4,130 ft.); mi.- miles: MP- modification permit: mad.- modification; of KZZP -FM Mesa (Phoenix) and KNST(AM)- KLDD(AM) Dallas (BAL89I020EE: 570 khz: 5 kw -U); N- night: pet. for recon.- petition for reconsideration; PSA- KRQQ(FM) Tucson. both Arizona; KWSS(FM) Gilroy KORK(AM)-KYRK -FM Las Vegas (AM: BAL891020EC; presunrise service authority; pwr.- power: RC -remote con- (San Jose) and KZAP(FM) Sacramento, both California; 920 khz; 5 kw -D. 500 w -N; FM: BALH89I020ED; 97.1 trol: S -A- Scientific -Atlanta: SH- specified hours: SL- studio WBJW -AM -FM Orlando, FL; WPOC(FM) Baltimore; mhz; 50 kw; ant. 1,950 ft.) -Seeks assignment of license location; TL- transmitter location; bans.- transmitter; TPO - Kr1N(TV) Minneapolis; KLUC(FM) Las Vegas and from Anchor Media Television Inc. to Anchor Media Hold- transmitter power output: U or unl.- unlimited hours: vis.- KRSR(AM) North Las Vegas; WKZL(FM) Winston -Sa- ings Ltd. (KOVR -TV only) and Anchor Media Holdings visual: w -watts: *-noncommercial. Six groups of numbers at lem, NC; WGAR -AM -FM Cleveland and WNCI(FM) Co- Ud. to Anchor Media Radio GP for no financial consider- end of facilities changes items refer to map coordinates. One lumbus, both Ohio; WATE -TV Knoxville, TN: WXEX -TV ation. Anchor Media is headed by Alan Henry and is meter equals 3.28 feet. Petersburg (Richmond), VA KISW(FM) Seattle, and restructuring company internally. Filed Oct. 20. WBAY -TV Green Bay, is WI. Buyer headed by Byron H. WKIZ(AM)- WEOW(FM) Key West, FL (AM: who Gerson, runs drugstore chain in Michigan and has no BAL891019GY; 1500 khz; 250 w -U; FM: other broadcast interests. Ownership Changes Filed Oct. 26. BALH891019GZ: 92.5 mhz; 100 kw: ant. 600 ft.) -Seeks KOZN(FM) Imperial, CA (BALH89I026HH; 99.3 mhz; assignment of license from Florida Keys Broadcasting 3 kw; ant. 200 ft.)-Seeks assignment of license from Corp. to Fotosonic of Florida Inc. for 52.050,000 KOZN -FM 99 Ud., California LP, through Kenneth C. ( "Changing Hands." Oct. 30). Seller is headed by Gayle Applications Henry, trustee to New World Communications Co., for D. Swofford, who has no other broadcast interests. Buyer is headed by Peter Arnow. Fotosonics is WLVN(AM) Luveme, AL (BAL89I020EB; 1080 khz; $255,000. Seller is headed by Richard Green and has no of Florida Inc. wholly owned 500 w- D)--Seeks assignment of license from Lew Banks other broadcast interests. Buyer is headed by Gerald D. subsidiary of Drexel Hill Associates Inc., licensee of and and Ted Pacheco to Brantley Broadcast Associates for Clifton and has no other broadcast interests. Filed Oct. 26. WMTR(AM) Morristown WDHA(FM) Do- ver, both New Jersey. Filed Oct. 19. $1,000. Sellers have no other broadcast interests. Buyer is KKBB -FM Shaffer, CA (BAPLH891026HU; 97.7 mhz; headed by Joan K. Reynolds. Brantley Broadcast Asso- 3.00 kw; ant. 91 ft.) -Seeks assignment of license from WABK -AM -FM Gardiner. ME (AM: BAL891024EE; ciates is permittee of new FM at Brantley, AL. Reynolds is Clayton Communications Inc. to KCI Radio Partners LP, 1280 khz; 5 kw -D; FM: BALH891024EF; 104.3 mhz: 50 51% owner of Marion Radio Inc.. permittee of for $330,000 ( "Changing Hands." Oct. 9). Seller is head- kw; ant. 480 ft.)- -Seeks assignment of license from Ken- WJAM(F>1) Marion. AL. Filed Oct. 20. ed by Richard Dames and Stephen Bunyard. Dames is nebec -Tyron Communications Corp. to The Great Kenne-

Gateway Cablevision Corp. BOSTON 617/330 -7880 has acquired Kevin Cox Bob Maccini WASHINGTON 703/243 -2310 WBNJ(FM) Mitt Younts Kent Replogle Cape May Court House, New Jersey ATLANTA 404/998 -1100 Ernie Pearce Ed Shaffer from Bill Cate CHICAGO CANRUSS, INC. 312/565 -8027 Rich Marschner far JACKSONVILLE 904/730 -2522 $2,200,000 Jim Brewer George Reed DALLAS 214/788-2525 Bill Whitley We are pleased to bave brokered this transaction- LOS ANGELES 818/893 -3199 Jim Mergen Ray Stanfield Nationwide Media Brokers KANSAS CITY 816/932 -5314 Bill Lytle Don Boyles SALT LAKE CITY anman 801/753 -8090 Associates 1 Greg Merrill Corporate Offices Atlanta, GA 404/998 -1100

68 kw; ant. 328 ft.)-- Granted app. of assignment os license bec Wireless Talking Machine Co. for $1,052,500. Seller and is wholly owned subsidiary of Christian Broadcasting from Leonard J. Giacone and Colon Johnston to Bernie G. is headed by Jeffrey Fisher and has no other Inc. Broadcast Equities Inc. has interest in Butler Jr., et al., for $125,000. Seller has no other broad- interests. Buyer is headed by Ronald R. Frizzell, who is WNTR(AM) Silver Spring, MD. CBN Continental Broad- cast interests. Buyer is headed by William M. Mounger II 32.5% owner in The Great Merrimack Valley Wireless casting Network Inc. and Continental Satellite Corp. also M. Yandell III. Buyer has no other broadcast Talking Machine Co.. licensee of WLLH(AM) Lowell, are each wholly owned subsidiaries of Christian Broadcast- and William interests. Action Nov. I. MA. and president, director and 51% shareholder of The ing Network Inc. CBN Continental Broadcasting Network Great Down East Wireless Talking Machine Co., licensee Inc. is licensee of KXTX -TV Dallas. Filed Oct. 26. WBTE(AM)-WDJB(FM) Windsor, NC (AM: I -D; FM: BALH890821EF; of WLAM(AM) Lewiston and WKZS(FM) Auburn, both KGRL(AM)- KXIQ -FM Bend, OR (AM: BA- BTC89082IEG; 990 khz; kw 300 Granted app. of assignment Maine; 51% owner of The Great Portland Wireless Talking L89I024EC: 940 khz; IO kw -D; FM: BALH891024ED; 97.7 mhz; 3 kw; ant. ft.)- licensee and E. Stevens (deceased) to Jean M. Machine Co., of WJBQ(AM) Gorham. ME, 94.1 mhz; 100 kw: ant. 1,028 ft.) -Seeks assignment of of license from Bermey Broadcasting E. Stevens was sole stockholder in Bertie 55% shareholder of Ariman Corp. of Maine, license from Cascade Communications Corp. to Oak Stevens. Bermey licensee of WBTE(AM)- licensee of WZOU(FM) Boston. Filed Oct. 24. Broadcasting Inc. for $100,000. Seller is headed by Bruce County Broadcasting Co., NC. Bermey Stevens died Nov. I, WKMI(AM) Kalamazoo and WKFR(FM) Battle Creek, and Teri Engel and has interest in KMJK(FM) Lake Oswe- WDJB(FM) Windsor, 1987. His widow, Jean M. Stevens, was executrix of both Michigan (AM: BAL891020HE: 1360 khz; 5 kw -D, I go and KVAN(AM) Vancouver, both Washington. Buyer and inherited her husband's stock in licensee kw -N; FM: BALH891020HF; 103.3 mhz: 50 kw; ant. 500 is headed by Michael Mater and has no other broadcast estate. she Action Nov. I. ft.) -Seeks assignment of license from Hicks Broadcasting interests. Filed Oct. 24. company. to Waldron Broadcasting Co. for SI I million WYDK(AM) Yadkinville. NC (BAL890830ED; 1480 Corp. WKZA(AM) Kane, PA (BAL891023EC; 960 khz; I kw- ( of license from "Changing Hands," Nov. 6). Seller is headed by David D)-Seeks assignment of license from Raise Kane Radio khz; I kw-D)-- Granted app. of assignment broadcast interests. Buyer is headed to Palmetto Communications Co. for Hick and has no other Inc. to Bill Shannon Broadcasting Inc. for $75,000. Seller Childress Radio Co. H. Regina wife of group is headed by James B. Childress, who by Patrick Swygen. Goodwind, is headed by William Berry and Richard Lyons and has $125,000. Seller is Marion and WRGC(AM) Sylva. broadcaster Ragan Henry, nonvoting stockholder. Wal- interest in WHHO(AM) -WKPQ(FM) Hornell, NY. Buyer also heads WBRM(AM) and Buyer is headed by William B. Hall- dron is purchasing KVKI -AM -FM Shreveport, LA. is headed by William T. Shannon and Ramond G. Wa- both North Carolina. 20. Rickenbacker Jr., who have no other KBFM -FM Edinberg. TX. Filed Oct. sosky. Shannon is limited partner (owning less than 5 %) of man and Robert C. Nov. I. WQXO -AM -FM Munising, MI (AM: BAL891026HJ; Nittany Broadcasting Co., licensee of WMAJ(AM)- broadcast interests. Action Broadcasting 1400 khz: 1 kw -U; FM: BALH891026HK; 98.3 mhz; 1.80 WBHV(FM) State College, PA; Wheeling WSOM(AM)- WQXK(FM) Salem, OH (AM: kw; ant. 380 It.)-Seeks assignment of license from Mor- Co., licensee of WBBD(AM) -WZMM(FM) Wheeling, BAL890907GW; 600 khz: 500 w -D; FM: gan J. Marti to Laidlaw & Associates Inc. for S95.000. WV, and Marion Broadcasting Co., licensee of WMRN- BAPLH890907GX; 105.1 mhz; 88 kw; ant. 400 ft.)- Seller has no other broadcast interests. Buyer is headed by AM-FM Marion, OH. Filed Oct. 23. Granted app. of assignment of license from The Lincoln Johnson and Thomas L. Laidlaw, William Hcigaard, Bert WQKI(AM) St. Matthews, SC (BTC891026EA; 710 Group Ltd. to Legend Communications of Ohio for $5.5 Lyle Johnson. Laidlaw, Johnson and Johnson each hold khz; I kw -D)-Seeks assignment of license from Henry million ( "Changing Hands," Sept. 11). Seller is headed by one interest and are -third in, officers of, KNDK Inc., and Rosemary Chausse to Robert and Lucille Newsham for Albert Wertheimer and also owns WHAM(AM)- licensee Langdon. ND. Filed Oct. 26. of KNDK(AM) $210,000. Sellers have no other broadcast interests. Buyers WVOR(FM) Rochester and WBUF(FM) Buffalo, all New WQXO -AM -FM Munising. MI (AM: AM: have 25% ownership interest in WALZ(AM) -WMCS(FM) York. Buyer is headed by W. Lawrence Patrick. and also owns WBYO(FM) Boyertown, OH. Action Oct. 31. TEMP891026; 1400 khz; 1 kw -U; FM: TEMP891026FM: Machias, ME. Filed Oct. 26. 98.3 mhz; 1.80 kw; ant. 380 ft.)- -Seeks assignment of KGNB(AM)- KNBT(FM) New Braunfels, TX (AM: BA- WNQQ(FM) Blairsville, PA (BALH890914HJ; 106.3 license from Laidlaw & Associates Inc. to Wallace D. mhz; ant. 363 app. L891026EB; 1420 khz; 1 kw -D; FM: BALH891026EC; 2.4 kw; ft.)- Granted of assignment of Steinhoff for $140,000. Buyer has no other broadcast inter- 92.1 mhz; 3 kw; ant. 300 ft.) -Seeks assignment of license license from Pennsylvania Broadcast Affiliates Inc. to ests. Filed Oct. 26. from New Braunfels Broadcasting Corp. to New Braunfels Longo Media Group Inc. for $485,000 ("Changing WNWY(FM) Norway (FM: BAPH89I024HB; 94.3 mhz; Communications Inc. for $975,000. Seller is headed by Hands," Sept. 25). Seller is headed by Lloyd G. Freed, 2 kw; ant. 401 ft.) and WJMY(FM) Baraga Jimmy Rae and has no other broadcast interests. Buyer is Arnold Rapoport and Bruce Loch, who have no other (BAPH891024HD; 104.3 mhz; 100 kw; ant. 998 ft.), both headed by William J. Rainer and Edward L. Knetzger, broadcast interests. Buyer is headed by John Longo. Longo Michigan-Seeks assignment of license from James Ver- investors, who have no other broadcast interests. Filed Oct. Media Group Inc. is licensee of WCNS(AM) Latrobe, PA. kest to Zephyr Broadcasting Inc. for 516,200. Seller has 26. Action Nov. 1. interest in WFCL(AM)- WJMQ(FM) Clintonville. WI. KLMG -TV Longview, TX (BALCT881027KF; ch. 51: Buyer is headed by Timothy D. Martz and Richard J. Actions 3100 kw -V 310 kw -A; 1.249 ft.)- Dismissed app. of as- Young. Martz is sole officer, director and 90% shareholder signment of license from KLMG -TV, debtor-in- possession, of Algoma Broadcasting Inc.. licensee of WYSS -FM Sault New FM, Trumann, AR (BTCH890829HE; 106.7 mhz; to KLMG -TV Inc. for no financial consideration. Seller is Ste. Marie. Ml. and permittee of KAUI(FM), new FM at 3 kw; ant. 328 ft.)- Granted app. of assignment of license headed by Clara McLaughlin and has permits under appeal Kekaha, HI. Manz is also sole officer. director and 90% from Kelley W. Webb and James H. Roberts to John J. for East Texas Television Network, KLPH(TV) Paris. shareholder of Four Seasons Communications Inc., licens- Shields (father) and John W. Shields (son) for $2,500. KLNL(TV) Macogdoches and KLDS(TV) Denison. all ee of WDHP -FM Presque Isle and WFST(AM) Caribou. Sellers have no other broadcast interests. Buyers also own Texas. Buyer is headed by Roben Dudley and Stan Deck. both Maine, and he is permittee of WBFX(FM) Grand KXRQ(AM) Trumann, AR. Both also have interest in Action Nov. 6. Marais, MN. and permittee of KYYC(FM) Shelby, MT. KDRS(AM) -KLQZ (FM) Paragould, AR. Action Nov. 1. KWNS(FM) Winnsboro. TX (BALH890914HI; 104.9 Filed Oct. 24. (AM: KTKR(AM)- KTLM(FM) Taft, CA mhz; 3 kw; ant. 300 ft.)- Granted app. of assignment of KLSI(FM) Kansas City. MO (BALH89I024HC: 93.3 BAL890727HB; 1310 khz; 1 kw-D; FM: BAPH890727HC; license from Winnsboro Broadcasting Inc. to Richard E. mhz; 100 kw: ant. 1,066 ft.) -Seeks assignment of license 103.9 mhz; 3 kw; ant. 300 ft.)- Granted app. of assign- Foster for $10,000. Seller is headed by Janie Sue Orton, from Great Plains Radio Inc. to Apollo Radio Ltd. for $8.5 ment of license from Mann Broadcasting Co. to Bakersfield who has no other broadcast interests. Buyer has no other million ( "Changing Hands," Oct. 9). Seller is subsidiary Radio Partners for $700,000 ( "Changing Hands." Aug. broadcast interests. Action Nov. I. of Sandusky Radio and is headed by Dudley White. It is 14). Seller has no other broadcast interests. Buyer is headed licensee of KDKB(FM) Mesa, AZ: KKYY(FM) San Die- by Edward G. Hoyt Jr., Scott Bender and Al Jordan, and go; JEGL(FM) Fort Worth, and KLSY -AM -FM Bellevue. also owns KYOS(AM) -KABX(FM) Mercad, CA. Action WA. It is also selling KPBI -FM Denver and WKRL(FM) Nov. I. New Stations Clearwater. FL ( "Changing Hands." Oct. 9). Buyer is WQBR(AM) Atlantic Beach, FL (BAL890905EH; 1600 headed by former Radio Advertising Bureau President Wil- khz; 5 kw- D)- Granted app. of assignment of license from liam Stakclin and has interest in KJRB(AM) -KEZE-FM Conceptron Investments Inc. to King of Hearts LP for Spokane, WA. Filed Oct. 24. $285,000. Seller is headed by Roger Robertson and Mark Applications WEBO(AM)- WQXT(FM) Owego. NY (AM: Cowart, who have no other broadcast interests. Buyer is FM's BTC891025HO: 1330 khz; 5 kw-D: FM: BTCH89I025HP; headed by Paul D. Horn and Fred E. Diulus, who have no Opelika. AL (BPH89092IMW)- Whatley Communica- 101.7 mhz; 1.15 kw; ant. 450 ft.) -Seeks assignment of other broadcast interests. Action Nov. 2. tions seeks 96.7 mhz: 3 kw; ant.: 328 ft. Address: 214 N. license from Frank E. Penny to Dean F. and Pepin B. WDCQ(AM) Pine Island Center, FL (BAL890912EC; 8th St., Opelika. AL 36801. Principal is headed by S. Aubol for $125.000. Seller has interest in WHDL(AM)- 1200 khz; 10 kw -D, I kw- N)- Granted app. of assignment Frank Whatley and has no other broadcast interests. Filed WOLN(FM) Loean, NY. Buyers have no other broadcast of license from Jerry J. Collins, receiver, to WDCQ Inc. 21. interests. Filed Oct. 25. Sept. for no finanical consideration. Buyer is headed by Jerry Opelika, AL (BPH890921MV)-- Shirley A. Caswell WHNS(TV) Asheville. NC (Greenville. SC) Collins, and also owns KPUP(AM) Carmel Valley, CA. seeks 96.7 mhz; 3 kw; ant.: 328 ft. Address: 2311 Starr St.. (TEMP891027; ch. 21: 3390 kw -V; ant. 2.509 ft.) -Seeks Action Nov. 2. Opelika. AL 36801. Principal has no other broadcast inter- assignment of license from Pappas Telecasting of the Caro- WJCD-AM -FM Seymour, IN (AM: BAL890831HP; Sept. 21. linas to Cannell Communications LP for $21 million, plus ests. Filed 1390 khz; 1 kw -D; FM: BALH89083IHQ; 93.7 mhz; 10 assumption of film and syndicated program contract liabil- Opelika, AL (BPH89092IMD) -ET Communications kw; ant. 190 ft.)- Granted app. of assignment of license ities. Inc. seeks 96.7 mhz; 3 kw; ant.: 328 ft. Address: 602 including all film or television program barter com- from A.C. Baker Broadcasting Corp. to SCI Broadcasting Gatsby Dr., Montgomery, AL 36106. Principal is headed mitments, plus reciprocal trade liabilities (about by Edna Baker and has Inc. for $600,000. Seller is headed interests. $8,809.623) ( Circuit." Nov. 13). Seller is headed by Roanld Eubanks and has no other broadcast "Closed no other broadcast interests. Buyer is headed by Charles by Harty J. Pappas. who holds CP for WHST(TV) Green- Filed Sept. 21. Jenkins. who has interest in WXVW(AM) Jeffersonville, wood. SC (station will serve as WHNS(TV( satellite). He IN. Action Nov. 2. Opelika, AL (BPH89092IMP)- Opelika Radio Asso- also has interest in KMPH(TV) Visalia, CA. and ciates seeks 96.7 mhz; 6 kw. Address: Box 569, Opelika. WBMB(AM)-WBMI-FM West Branch. MI (AM: KPTM(TV) Omaha. Buyer is headed by TV producer Ste- AL 36803. Principal is headed by Mary Norman and has no BAL890907ED: 1060 khz; I kw -D; FM: BALH890907EE; phen J. Canncll, who has no other broadcast interests. Filed other broadcast interests. Filed Sept. 21. Oct. 27. 105.5 mhz; 3 kw; ant. 312 ft.)- Granted app. of assign- ment of license from Ashuelot Broadcasting Inc. to Jack E. Opelika. AL (BPH890920MF) -James Eugene Hodges KJIL(FM) Bethany. OK (BALH891026HN; 104.9 mhz; Kauffman and Robert S. Marshall for $228,000. Seller is seeks 96.7 mhz: 0.650 kw; ant.: 685 ft. Address: 122 3 kw; ant. 300 ft.) -Seeks assignment of license from headed by Gene and Darien Flowers (husband and wife), Riverside Dr., Washington Park, NC 27889. Principal has Jimmy Swaggart Ministries Inc. to Broadcast Equities Inc. who have no other broadcast interests. Buyer is headed by no other broadcast interests. Filed Sept. 20. for SI million. Seller is headed by Jimmy Swaggart and is Kauffman and Marshall. Kauffman has 50% ownership of licensee of WHYM(AM) Pensacola. FL; WLUX(AM) Ba- Opelika, AL (BPH890921) -Lee County Broadcasting WGLR(AM)-WAXL -FM Lancaster, WI. Action Nov. I. ton Rouge; WAME(AM) Charlotte. NC, and WJYM(AM) Inc. seeks 96.7 mhz; 3 kw; ant.: 328 ft. Principal is headed Bowling Green. OH. Buyer is headed by M.G. Robertson WMXI(FM) Laurel, MS (BTCH89083IHX; 9M mhz; 3 by William E. Dunnavant. grandson of H.F. Dunnavant.

Broadcasting Nov 20 1989 69 ana nusoana or mary V. uunnavent. ne is vice president, Address: 11021 Westwood St., Culver City, CA 92036. Actions director, and 30.55% voting shareholder of Athens Broad- Principal is headed by Ronald Ulloa and has no other casting Co., licensee of WVNN(AM) -WZYP(FM) Athens, broadcast interests. Filed Sept. 21. FM's AL. Filed Sept. 21. Haltom City, TX (BPH89092INH) -Charles B. Johnson Marianna, AR (BPH880727MK)- Granted app. of Live Oak, FL (BPH891002MK) -Leon F. Perversen seeks 93.3 mhz; 50 kw; ant.: 492 ft. Address: 7203 Robbin Ramblin Communications for 106.9 mhz; 3 kw H &V; ant.: seeks 106.1 mhz; 6 kw; ant.: 328 ft. Address: P.O. Box Rd., Dallas 75209. Principal has no other broadcast inter- 328 ft. Address: P.O. Box 1., Marianna, AR 72360. Princi- 8391, Madeira Beach, FL 33738. Principal has no other ests. Filed Sept. 21. pal is headed by Rick Albin and is licensee of KZOT(AM) broadcast interests. Filed Oct. 2. Marianna, AR. Action Oct. 26. Haltom City, TX (BPH890921MZ) -O'Day Broadcast- White City. FL (BPH890905MU)- Lucille Ann Lacy ing Ltd. seeks 93.3 mhz; 50 kw; ant.: 347 ft. Address: 812 Palm Desert, CA (BPED851028MR)- Granted app. of seeks 104.7 mhz; 3 kw; ant.: 328 ft. Address: 4489 Whis- Oakway Court, Richardson, TX 75081. Principal is headed Avenue Gospel Center for 91.7 mhz; 2.5 kw H &V. Ad- pering Pine Lane. White City, FL. Principal is headed by by Anna O'Day and has no other broadcast interests. Filed dress: 13600 S. Prairie Ave., Hawthorne, CA 90250. Prin- Lucille Ann Lacy, whose husband has interest in KZBS- Sept. 21. cipal is headed by Carl Pike and has no other broadcast FM Oklahoma City. Filed Sept. 5. interests. Action Nov. I. Haltom City, TX (BPH890921MY)-Lenox Broadcast- Clarksville, IN (BPH890905MU)- Clarksville Broad- ing Corp. seeks 93.3 mhz; 50 kw; ant.: 432 ft. Address: Palm Desert, CA (BPED851028MS)- Dismissed app. of casting LP seeks 93.1 mhz; 1.62 kw; ant.: 449 ft. Address: 2033 M St. NW, Washington 20036. Principal is headed by University of Southern Califorinia for 91.7 mhz; .670 kw 4907 Quail Court, Louisville, KY. Principal is headed by Gary S. Smithwick, who is 10% stockholder of Intermart H &V; ant.: 564 ft. Address: P.O. Box 77913, Los Ange- Joyce Jones and has no other broadcast interests. Filed Broadcasting Orlando Inc., which holds 30% general part- les. Principal is headed by Wallis Annenberg. Action Nov. Sept. 5. nership interest in Radio Orlando, permittee of Horse Cave, KY (BPH891011MB)-Royse Radio Inc. WURG(FM) Orlando, FL. Filed Sept. 21. Caldwell, ID (BPED87I110ND)- Granted app. of Gem seeks 100.7 mhz; 6 kw; ant.: 328 ft. Address: P.O. Box Haltom City, TX (BPH890920ME)- Knight Communi- State Adventist Academy for 89.5 mhz; 8.3 kw H &V; ant.: 628, Glasgow, KY 42142. Principal is headed by Henry G. cations Corp. seeks 93.3 mhz; 50 kw; ant.: 492 ft. Address: 2646 ft. Address: Route 8, Box 280, Caldwell, ID 83605. Royse II, has interest in Royse Radio Inc., licensee of 63 Bay State Rd., Boston 02215. Principal is headed by Principal is headed by Paul W. Nelson and has no other WCLU(AM) Glasgow, KY, and holds stock in Sosh Norman Knight. Knight Communications Corp. is licensee broadcast interests. Action Oct. 26. Broadcasting Group licensee of Inc., WTPR(AM) -WAKQ- of WTAG(AM) -WSRS(FM) Worcerster and WSAR(AM) Wabasha, MN (BPH890209ME)-Granted app. of Inter- FM Paris, TN. Filed Oct. II. Fall River, both Massachusetts; WGIR -AM -FM Manches- state Communications Inc. for 102.5 mhz; 1.94 kw; ant.: Indian Springs, NV (BPH891002ML)-Claire B. Ben - ter, and WHEB -AM-FM Portsmouth, all New Hampshire, 410 ft. Address: 165 Pembroke Ave., Wabasha, MN ezra seeks 99.3 mhz; 6 kw. Address: 3481 Jewel Cave, Las and WEZF(FM) Burlington, VT. Filed Sept. 20. 55981. Principal is headed by Gary Stumpf and has no Vegas 89122. Principal has no other broadcast interests. Haltom City, TX (BPH890921NA)- American Indian other broadcast interests. Action Oct. 25. Filed Oct. 2. Broadcasting Group Inc. seeks 93.3 mhz; 50 kw; ant.: 492 Cape Vincent, NY (BPH880505MA) -- Granted app. of Laughlin, NV (BPH890913NA)-Desert Broadcasting ft. Address: Suite 2, Country Village Shopping Center, Mars Hill Broadcasting Co., for 94.7 mhz; 3 kw H &V; Inc. seeks 93.5 mhz; 100 kw; ant.: 1,889 ft. Address: Smyrna, TN 37167. Principal is headed by Jack W. Bur - ant.: 328 ft. Address: 4044 Makyes Rd., Syracuse, NY 66918 San Remo, Hot Springs, CA 92240. Principal is sack and is licensee of KPOS(AM) Post, TX, and 49% 13215. Principal is headed by Glenn H. Burdick and is headed by William Evans and has no other broadcast inter- partner in Boles- American Indian, partnership, permitter of licensee of WMHR-FM Syracuse and WMHN -FM Web- ests. Filed Sept. 13. KKNC(FM) Post, TX. Bursack is 98.6% shareholder of ster, NY. Action Nov. I. Smyrna Broadcasting Corp., licensee of WSVT(AM) Montauk, Cape Vincent, NY (BPH880505OD )-Dismissed app. of NY (BPH89092INF)-Women Broadcasters Smyrna, TN. Filed Sept. 21. Inc. seeks 94.9 mhz; 3 kw. Address: 235 E. 73rd St., New Linda J. Ward for 94.7 mhz; 3 kw H &V; ant.: 328 ft. York 10021. Principal is headed by Gail Trell Barker and Haltom City, TX (BPH890921NB)- Haltom Media Ser- Address: 924 Colbranch Dr., Columbia, SC 29223. Princi- has no other broadcast interests. Filed Sept. 21. vices seeks 93.3 mhz; 50 kw; ant.: 492 ft. Address: 5601 pal has no other broadcast interests. Action Nov. II. Denton Hwy., Haltom City, TX 76148. Principal is headed Montauk, (BPH890921ND)- Broadcast- Pamplico, SC (BPH8806I0M1)- Granted app. of Pam- NY Catherine by R.W. Andrews, who has 50% ownership of First Green- ing Inc. mhz; 3 plico Broadcasting LP for 102.1 mhz; 3 kw H &V; ant.: 328 seeks 94.9 kw; ant.: 328 ft. Address: 424 ville Corp., licensee of KGVL(AM) -KIKT(FM) Green- ft. Address: 1214 Dunvegan Dr., Florence, SC 29501. West End Ave., New York 10024. Principal is headed by ville, TX. Filed Sept. 21. Catherine Dana and has no other broadcast interests. Filed Principal is headed by T. Furman Brodie and has no other Sept. 21. Haltom City, TX (BPH89092INC) -lohn W. Barger broadcast interests. Action Nov. I. seeks 93.3 mhz; 50 kw; ant.: 410 ft. Address: 2819 Wood - Montauk, NY Pamplico, SC (BPH880617MH)- Returned app. of Wil- (BPH890921NE)- Eileen Farbmass seeks cliffe, #204, San Antonio, TX 78230. Principal has no 94.9 mhz; 3 kw; ant.: 328 ft. Address: 176 E. 77th liam H. Finch for 102.I mhz; 3 kw H &V; 328 ft. Address: St., other broadcast interests. Filed Sept. 21. New York 10021. Principal has no other broadcast inter- P.O. Box 187 Pamplico, SC 29583. Principal has no other ests. Filed Sept. 21. Haltom City, TX (BPH890921MC)-Bonnie P. Fox broadcast interests. Action Nov. I. seeks 93.3 mhz; 50 kw; ant.: 383 ft. Address: 3790 White- Chillicothe, OH (BPED890922MA) -Ohio University hall, Dallas 75229. Principal has no other broadcast inter- seeks 91.9 mhz; 0.75 kw; ant.: 646 ft. Address: 9 South ests. Filed Sept. 21. College St., Athens, OH 45701. Principal is headed by Facilities Changes Joseph Heding and operates six campuses in Appalachia Haltom City, TX (BPH89092IMB)- Madalina Broad- Region of Ohio. Regional television services are provided casting Inc. seeks 93.3 mhz; 50 kw; ant.: 492 ft. Address - through WOUB -FM -TV Athens and WOUC -FM -TV Cam- 4308 Fannin Dr., Irving, TX 75038. Principal has no other bridge, all Ohio. Filed Sept. 22. broadcast interests. Filed Sept. 21. Appplications Haltom City, TX (BPH890921MJ) -Fort Worth Radio Haltom City, TX (BPH890921 MF)-Q Prime Inc. seeks AM's 93.3 mhz; 50 kw; ant.: 492 ft. Address: 212 11th St., Inc. seeks 93.3 mhz; 50 kw; ant.: 492 ft. Address: 2362 Blythe, CA KJMB(AM) 1450 khz -Oct. 6 application Hoboken, NJ 07030. Faen Court, Fort Worth 76119. Principal is headed by Principal is headed by Clifford N. for CP to make changes in antenna system. Erma Johnson and has no other broadcast interests. Filed Bumstein and has no other broadcast interests. Filed Sept. Johnstown, CO KHNC(AM) 1360 khz 23 applica- Sept. 21. 21. -Oct. tion for Mod of CP (BP841224AB) to change TL: E. side Haltom City, TX Scottlite Inc. seeks Haltom City, TX (BPH890921MN)- Prairie Broadcast- (BPH890921ME)-- of Weld Co., Rd. #7, 4.2 miles N. of Johnstown, CO; 40 mhz; 450 ing Inc. seeks 93.3 mhz; 50 kw; ant.: 488 ft. Address: 1702 93.3 50 kw; ant.: ft. Address: 1038 San Jacinto, 23 lIN 104 54 19W. Cypress Dr., Irving, TX 75061. Principal is headed by #237, Irving, TX 75063. Principal is headed Wayne Ne- Aurora, IL WKKD(AM) 1580 khz -Oct. 4. application Kemene Glenn and Raquel Caballero and has no other vius and has no other broadcast interests. Filed Sept. 21. for Mod of CP (BP860416AB) to augment day and night broadcast interests. Filed Sept. 21. Haltom City, TX (BPH89092IMU)- Haltom City Fm radiation paneros. Haltom City, TX (BPH890921ML) -Poder Broadcasting Broadcasters LP seeks 93.3 mhz; 50 kw; ant.: 492 ft. Portage, IN WNDZ(AM) 750 khz -Oct. 20 application Inc. seeks 93.3 mhz; 50 kw; ant.: 364 ft. Address: 6029 Address: 7223 Ferguson Rd., Dallas 75227. Principal is for CP to increase power to 17 kw and make changes in Village Glen, Dallas 75206. Principal is headed by Frank J. headed by Sharon King and has no other broadcast inter- antenna system. Garza and has no other broadcast interests. Filed Sept. 21. ests. Filed Sept. 21. Cherry Valley, MA WCRN(AM) 830 khz -Oct. 25 ap- Haltom City, TX (BPH890921MS)- Hispanic Coalition Haltom City, TX (BPH89092IMG) -Lin -Mar Broad- plication for Mod of CP (BP870305AA) to change TL: 600 Inc. seeks 93.3 mhz; 50 kw; ant.: 492 ft. Address: 200 casting Inc. seeks 93.3 mhz; 50 kw. Address: 2525 Tros- ft. N. of intersection of Main and Bumcoat St., within Sewell Court, Irving, TX 75038. Principal is headed by sock Lane, St. Louis 63122. Principal is headed by Linda town limits of Leicester, MA; 42 14 47N 71 55 51 W; make Marcos Rodriquez Sr., who is officer, director and trustee Tientan and has no other broadcast interests. Filed Sept. changes in antenna system. in Radio Plano Inc. licensee of KSSA(FM) McKinney, TX, 21. and also preferred stockholder (nonvoting) in Metroplex Haltom City, TX (BPH890921MX) -JLG Enterprises FM's Broadcasting Inc., licensee of KLTY(AM) Fort Worth. LP seeks 93.3 mhz; 50 kw; ant.: 406 ft. Address: 4016 Decatur, AL WDRM(FM) 102.1 mhz -Oct. 3 applica- Filed Sept. 21. Buena Vista, Dallas 75204. Principal is headed by Phyllis tion for CP to change ant.: 505 ft. H &V; TL: atop Capshaw Haltom City, TX (BPH890921MR)-Jonathan and Mary Watson Gilliard and Bruce M. Lyons. Lyons is president, Mountain near Harvest, AL. Lyn Wolfert seek 93.3 mhz; 50 kw; ant.: 492 ft. Address: director and 51% shareholder of Radioactive, licensee of Haleyville, AL WJBB -FM 92.7 mhz -Oct. 10 applica- 9536 Highedge Dr., Dallas 75238. Principals have no other WSCM(AM) Cobleskill, NY and sole shareholder of Air tion for CP to change ant.: 328 ft. H &V; TL: just S. of broadcast interests. Filed Sept. 21. Born Broadcasting Inc., licensee of WXXK -FM Newport. NH. Filed Sept. 21. Illinois Central Gulf Railroad, near Goddard, AL. Haltom Melanie Bruton City, TX (BPH890921NG)- Tallahassee. FL WBGM -FM 98.9 mhz -Oct. 4 applica- seeks 93.3 mhz; 50 kw; ant.: 410 ft. Address: 5122 Pearl Haltom City, TX (BPED89092IMA)- Tarrant County tion for CP to change ERP: 17.6 kw H& V; ant.: I 863 ft.; Dr., N. Richland Hills, TX 76180. Principal has no other Educational Foundation seeks 93.3 mhz; 40 kw; ant.: 432 ft. Address: 2714 Monterrey, Arlington, TX 76015. Princi- H &V; change TL: Roddenberry Rd. 3.5 miles SE of Met- broadcast interests. Filed Sept. 21. calf, GA. pal is headed by Thomas Atkins and has no other broadcast Haltom City, TX (BPH89092IMT)- Michael C. Nelms interests. Filed Sept. 21. Hayden, ID KMWC(FM) 94.5 mhz -Oct. 4 application seeks 93.3 mhz; 25 kw; ant.: 354 ft. Address: 1306 April for Mod of CP to change ERP: Haltom City, TX (BPH89092IMO)- Haltom City Radio (BPH870730MT) 0.23 kw Way, Hemdon, VA 22070. Principal has no other broad- H &V; change ant.: 1,541 ft. H TL: W. Canfield Butte, Partners seeks 93.3 mhz; 50 kw; ant.: 492 ft. Address: &V; cast interests. Filed Sept. 21. 5.2 km SE of Hayden, 6215 Park Lane, Dallas 75225. Principal is headed by ID. Haltom City, TX (BPH890921NI)- Metroplex Spanish Oscar Temblador and has no other broadcast interests. El Dorado, KS KBUZ(FM) 99.3 mhz-Oct. II applica- Broadcasters Inc. seeks 93.3 mhz; 50 kw; ant.: 492 ft. Filed Sept. 21. tion for Mod of CP (BPH871021ID as Mod) to change

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The EXCLUSIVE Market Data City /State /Zip You Get In Investor's Daily Home Phone ( ) Business Phone Mail to Broadcasting. 1705 DeSalcs St.. N.W.. Washington. DC 20036 JA2213S No publication in America -- not The Make checks payable to Investor's Daily. Prim good in the Continental US. for a limited time only. Foreign rates available upon request. Wall Street Journal, not Barron's -- a ERP: 45 kw H &V. Traverse City, MI WLIN -FM 89.9 mhz -Oct. 18 appli- cation for Mod of CP (BPED870521ME) to change ant.: BROADCAST DATABASE 442 ft. H &V; add vertical polarization. Picayune, MS WRMH(FM) 106.3 mhz -Oct. 10 appli- datawonlde cation for CP to change freq: 106.1 mhz: ERP: 50 kw MAPS H &V; ant.: 492 ft., H &V; change TL: just off Davis Rd., Services Coverage -Terrain Shadowing two miles N. of Abita Springs. Louisiana St.. Tammany Allocation Studies Directories Parish; change to Class C2 (per docket #86-443). P.O. Box 30730 301- 652 -8822 Bethesda. MD 20814 800- 368 -5754 Richmond, MO KAYX(FM) 92.5 mhz -Oct. 5 applica- tion for Mod of CP (BPH871124MZ) to change ERP: 2.35 kw H &V; change ant.: 534 ft. H &V; TL: approximately 0.6 km NE of intersection of Rte. 224 and interstate Hwy. BROADCAST DATA SERVICES IAMIIINIX, INC. 24, Richmond, MO. Computerized Broadcast Service Connector Supplier Point Pleasant, NJ WADB(FM) 95.9 mhz-Oct. 24 ap- Including to the Broadcast Industry plication for Mod of CP (BPH8903271B) to change ERP: 4 Data Base Allocation Studies kw H &V. Terrain Profiles Kings /ITT Cannon i Ihr. of.tioffn. Larson & Johnson. Inc. 67 Jsfryn Blvd. E. Lake Ronkonkoma, NY WSHR(FM) 91.9 mhz -Oct. 13 703 824 -5666 Deer Park, N.V. 11729 application for CP to change ERP: 2.8 kw; ant.: 141 ft. FAX (516) 242-4700 Scotland Neck, NC 102.7 mhz -Oct. 2 application for Mod of CP (BPH87033IMP) to change ERP: 2.6 kw H &V; change ant.: 475 ft. H &V; TL: 4.3 km SSE of Draughn. UNUSED CALL LETTERS tiVw1atee.1e awc NC. Westerville, OH WOBN(FM) 105.7 mhz-Oct. 13 appli- MAILING LABELS IIOAOCAITCONSULTANTS AND ENGINEERS cation for CP to change freq: 101.5 mhz. AM FM TV ECC ADC' ca,o^s r . . F,pulnf l Sea,Cnes .. \.':, ^a' J, Sweet Home, KSKD(FM) 107.1 mhz 10 ap- iprP EYc+p' ana Md,^,enaCe OR -Oct. datawonld Fac Des9n anc CmsPcLr plication for Mod of CP (BPH86I205MD) to change ERP: Contact 2,000 kw H &V; change ant.: 393 ft. H &V. 301- 652 -8822 800- 368 -5754 KENNETH w HDE,N 23400Mch Ae 13131562'61373 Dea,00rn se or». Erie, PA WJET(FM) 102.3 mhz -Oct. 3 application for CP to change ERP: 6.0 kw H &V; ant.: 328 ft. H &V. Mexico, PA W3UN -FM 92.5 mhz-Oct. 12 application SOFTWARE for Mod of CP (BPH871118MB) to change ERP: 1,302 ft. 68118W0Fill FM & TV CHANNEL SEARCH H &V. for FCC databases MS -DOS Starview, PA WHTF(FM) 92.7 Oct. 12 application for Broadcast Technical Consulting TERRAIN SHADOWING CP to change ERP: 1.42 kw H Doug Vernier &V. POPULATION DENSITY BrnWeaN Consultant I6a1 P,et,vw Dn. Sheboygan, WI WWJR(FM) 97.7 mhz -Oct. 5 applica- CONTOUR COVERAGE Cedar rolls. In. Mata don for CP to change ERP: 6.0 kw H &V; ant.: 253 ft. 1301) 652 .8822 MOO) 368-5754 319 266 -7435 H &V. TV's Cochran, GA WDCO(TV) ch. I5 -Oct. 24. application for Mod of CP to change ant.: 1,148 ft.; TL: 12.1 km NW S'aislleSS, inc. of Cochran off Hwy. 26; ant: Dielectric TFU- 251DAS RPMIG and Television System Design (DA)(BT). Transmitter and Studio Installation New Towers, Antenna Structures Microwave and Satellite Engineering Studies, Modifications Rock Springs, WY KGWR(TV) ch. 13 -Oct. 26 appli- Engineering and Installation Inspections, Erection, Appraisals cation for CP to change ERP: 209 kw (vis); ant.: 1.623 ft.; 627 Boulevard North Wales, PA 19454 change TL: Quaking ASP Mountain Communications Site: 201 -245 -4833 Kenilworth, NJ 07033 215 6944871 FAX 699 -9597 41 26 2IN 109 06 42W.

Actions Shoolbred Engineers, Inc. SG Communications, Inc. AM's TV /FM RF Systems Specialists Towers and Antenna Structures RF System Measurements Davie, FL WAVS(AM) 1170 khz -Nov. I application Maintenance Robert A. Shoolbred, PE. Tower Erection & (BP890626AB) granted for CP to change from DA -2 to 1- 800 -824 -7865 Tucson, AZ nondirectional day. 1-800-874-5449 Tampa. FL IM9Mw7ivonpiw Zeeland, MI WBMX(AM) 640 khz -Oct. 27 application Charleston. S C. :,14:1.11011577.4:81 (BMP890207AE) granted for Mod of CP (BPS10330AG) to make changes in antenna system and change from DA to nonDA.

KLINE TOWERS Trenton, NJ WBUD(AM) 1260 khz -Nov. I application .eoa^o,aer..oce Towers, Antenna Structures (BP890515A1) granted for CP to increase night power 2.5 uour,I,ng Il U/ Engineering & Installation kw; make changes in antenna system (alter height of D.A. P.O. Box 1013 elements). International Columbia, S.C. 29202 Tel: 803 251.8000 - FAX 251 -8080 Trenton, NJ WTTM(AM) 920 khz -Nov. I application Tel (BP890602AE) granted for CP to increase 800- 634 -6530 daytime power 1.4 kw (DA -D). Georgetown, TX KGTN(AM) 1530 khz -Oct. 30 appli- cation (BP880111AI) granted for CP to change city of Whi t e N1 anu fi, turing Company license to Creedmoor, TX; increase power to 10 kw Amnon inc. day/0.99 (CH); change TL: on Doyle Rd.. 3.1 km NW of RECOGNITION 295 Homs Avenue ENGINEERS a MAN.:FACT'URERS OF St. Mary's Community on SH -2I, St. Mary's Community, CONCEPTS Providence. RI 02909 TOWER SERVING THE SOL40 STEEL STRUCTURES TX. 401 -421 Phone -8810 BROADCASTING PRONE 219.936 -4221 FAX 401-421 -0331 INDUSTRY FAX 219- 936 -6796 Plano, TX KSSA(AM) 1600 Nov. 11 application P0. Box 128, 1200 N. Oak Rd. (BMP890330AA) granted for Mod of CP (BP880205AH)

Microphone Identification Flags . Plymouth. IN 46563 to change to Cockrell Hill, TX, former Sync Night will be licensed to regular night operation. FM's

contact Chevak, AK KCUK(FM) 88.1 mhz -Nov. 11 applica- BROADCASTING MAGAZINE tion (BMPED8810031B) granted for Mod of CP 1705 DeSales St., N.W. (BPED88012IMM) to change TL: approximately 125 miles N junction Ringseal and Sandpiper St.. Chevak, Washington, D.C. 20036 of of AK: 61 31 46N 165 35 20W. for availabillties Phone: (202) 659-2340 Callaway, FL WXDZ(FM) 103.5 mhz -Nov. 2 applica- tion (BMPH890725IA) granted for Mod of CP (BPH830215AI) to change ant.: 423 ft. H &V; TL: W. of E. Callaway Rd., 3.2 km N. of Hwy 22, 9.45 km NE of Callaway, FL.

Broadcasting Nov 20 1989 72 Professional Cards

du Teen Lundin, & Rackley, Inc. DIPPELL A Subsidiary of A. D. Ring. P.0 LOHNES & COHEN, .54IC Clsvoraalxn CULVER 1019 19th Street. N.W. SCOW, d so.. trove norwocrvo Uw ConwaMng Radb-TV Engineers and EVERIST, P.C.

E nS Third Floor CONSULTING ENGPNEERS 1158 15th. St. , N.W. Suite 808 CONSULTING NGINE E Washington. D.C. 20036 1901 VARNW'OOO COURT Washington , D.C. 20005 1300 'L' STREET, N.W. SUITE 1100 Telephone: 202/223 -6700 SPRINGFIELD VA 22153 1202) 298-2722 710 Washington. D.C. 20005 Facsimile: 202/466-2042 1103,589 MEMBER AFCCE (202) 898 -0111 Member AFCCE aM[. ,a ..UuMa AFCCE AFCCE

SILLIMAN AND SILLIMAN Moffet, Larson & Johnson, Inc. ANDRUS AND ASSOCIATES, INC. HAMMETT & EDISON, INC. 8121 Georgia Ave. #700 Consulting Telecommunications Engineers ALVIN H. ANDRUS. P.E. CONSULTING ENGINEERS Silver Spring. MD 20910 800 Box 280068 Two Skyline Place, Suite 351 SCOTT DRIVE M P E San Francisco, California 94128 ROBERT SILLIMAN. 5203 Leesburg Pike SILVER SPRING. MD 20904 1301 589.8288 Falls Church, VA 22041 301 394.5374 HE(415) 342 -5200 THOMAS B SILLIMAN. P E 703 824 -5660 853 9754 (202) 396-5200 1812, FAX:703- 824.5672 A M..a.. ArCCI %front», AF ( ( t Member AFCCE Member AFCCE

CARL E. SMITH VIR JAMES Jules Cohen & Associates, P.C. E. Harold Munn, Jr., Consulting Electronics Engineers CONSULTING ENGINEERS CONSULTING ENGINEERS Suite 600 AM -FMTV Engineering CorsWian:s Appllcal.ons and Field Engineering & Associates, Inc. 1725 DeSales, N.W. Complete Tower and Rigging Services Cnmpuierized Frequency Surveys Broadcast Engineering Consultants Washington, D.C. 20036 Nerving the Sroed -e.t Industry 3137 W. Kentucky Ave. -00219 Box 220 Telephone: (202) 659 -3707 for erw 38 fears' (303)937 -1900 Coldwater, Michigan 49036 Telecopy: (202) 659-0360 Box 2727 Bath, Ohio 44210 DENVER, COLORADO Member Phone: 517- 278 -7339 AFCCE (216) 659-4440 Member AFCCE & NAB

ROSNER TELEVISION Mullaney Engineering, Inc. HATFIELD & DAWSON ENTERPRISE ENGINEERING P.C. SYSTEMS Compiling TM.canrv.,utians (npnwr, Consulting Engineers Consulting Engineers CONSULTING I. ENGINEERING 9049 Shady Grove Court Broadcast and Communications FW HANNEL. PE PO Box 9001 Peona. IL 61614 250 West 57 Street Gaithersburg, MD 20877 4226 6th Ave., N.W., 1309) 6914155 New York. N.Y. 10107 301 -921.0115 Seattle, Washington, 98107 12121 246 2850 Member AFCCE (206) 783 -9151 Membe AFCCf Member AFCCE

STRUCTURAL SYSTEMS C. P. CROSSNO & ASSOCIATES JOHN F.X. BROWNE TECHNOLOGY. INC. & ASSOCIATES, P.C. D.C. WILLIAMS J. Cabot Goody. P.E. Consulting Engineers PRESIDENT 525 Woodward Ave. & ASSOCIATES, INC. TOWERS. ANTENNAS. STRUCTURES P.O. Box 18312 Bloomfield Hills, MI 48013 ce.V im.e0 E.O...... Lev C . New Tall Towers. Existing Towers Dallas. Texas 75218 (313) 642 -6226 nos. Orrr(r not -^^ Slud.cs. Analysis. Design Modifications. Office Inspections. Erection. Elc (214) 669 -0294 Washington FOLSOM, CALIFORNIA 95630 6867 Elm St. McLean. VA 22101 (,0d/ .156.9765 (202) 293 -2020 (916) 933-5000 Member AFCCE Member AFCCE

LAWRENCE L. MORTON CLARENCE M BEVERAGE ASSOCIATES PAUL DEAN FORD, P.E. 1]3I MESA OASS UNE COMMUNICATIONS TECHNOLOGIES. INC n,r,wrv4, ,,.4..s MESAOAn,CAOFORNIA 0311 Consulting Engineers BROADCAST ENGINEERING CONSULTANT BROADCAST ENGINEERNG CONSOL TANIS R.R. 12, Box 351 LAWRENCE L. MORTON, P.E. P.O. Box 356 PO 90%1130 AM FM TV WEST TERRE HAUTE. 47885 APPLICATIONS FIELD ENGINEERING McKinney, Texas 75069 MARLTON NJ 11053 MEMBER AFCCE (214) 542 -2056 812.535 -3831 IC4H9BSWJ' (805) 733 -4275 / FAX (805) 733 -4793 Member AFCCE Member AFCCE

FCC Data Bases FCC Applraoans and Feld RADIO SYSTEMS ENGINEERING Enpneennp DATEL CORPORATION DON'T BE A STRANGER Frea,ency Searches and Coordination FCC Applications Design Installation AM-FM.CATV.ITFS.LP1V BROADCAST CONSULTANTS To Broadcastings 11642P Readers Field Service Display your Professional or Service Card BOWL ENGINEERING, INC. - APPLICATIONS - INSPECTIONS - here It will be seen by station and cable TV Experienced & Affordable system owners and decision makers Consulting Communications Engineers 1515 N. COURT HOUSE ROAD 1986 Readership Surrey showing 3 5 1306 W. Caunly Road F, SI. Paul. MN ARLINGTON. VIRGINIA 22201 55112 41`4 Eat Powell Avenue Ls Vegas. Nevada 89121 readers per copy (612)631.1338 "Member AFCCE Tel. 1 -800- 969 -3900 24 I1r (702)4S4-20115

Contact A FCCE BROADCASTING MAGAZINE Association of 1705 DeSales St.. N.W. Federal Communications Washington. D.C. 20036 Consulting Engineers for availabillties P.O. Bon 19333 20th S Station Phone: (202) 659-2340 Washington. DC 20036 17031534-7880 See last page of Classified Section for rates. Classified Advertising dosing dates. box numbers and other details

HELP WANTED ANNOUNCERS Public radio in MS (PRM) has a vacancy for ETV- produc- RADIO er- radio: Gather, write and produce news features. Occa- USA's solar powered FM neeas versatile announcers HELP WANTED MANAGEMENT sional on -air work as assigned. The ideal candidate will for news /DJ /comme' : s KICKS 106.3 FM. PO Box have excellent command of spoken and written English, 26523. Prescott Valley. AZ 86312. EOE. M /F. Career opening for sales -oriented general manager in interviewing and reporting skills. and ability to use sound top 100 market group -owned Southeastern AM /FM Com- Announcer: Overnight air personality needed for 100KW creatively and knowledge of radio production techniques bo. Must be able to lead mature sales staff and to set the Country station serving two states. 2 years experience and equipment. Entry salary: $18.951.24/yr. Req: BA in pace in personal selling. Proven experience in expense with production credentials. Tape and resume to PO Box Rado/Television /Film or related fields; OR above HS, re- control and budget management necessary. Send com- 1330. Owensboro. KY 42302. EOE. lated educ. and related exper. equally subs. Submit: plete resume and 5 year salary history to: Box 1477. EOE. Non -returnable cassette of best news features, and State of MS applications MS. Personnel Manager /sales for leading Spanish station near Boise, (obtained at EN. State HELP WANTED TECHNICAL Board and Mississippi Empoy. - Idaho. Heavy sales and promotion. Salary plus commis- Serv.) to Confidential-Per sonnet, MS, EN. PO Box 1101, Jackson, MS 39215-1101 sion. Resumes to KWEI. Box 791, Weiser, ID 83672. EOE. Broadcast engineer: Orlando, Florida. Experienced in by November 30, 1989. Resumes not accepted in lieu of maintaining studio /production equipment, high -power Two SM's for two new FM's. Chain operation. Opportunity applications. Info: 601- 982 -0500. EOE /AA, M /F. FM transmitters, digital audio, and multitrack facilities. to advance to GM. Also need PD's. EOE. Pat Demaree, Skills needed to repair to level of CMOS. Promotion /producer: WCCO Radio seeks an en- 501 -521 -5566. component TTL writer and microprocessor -based equipment. SBE certification thusiastic, talented and creative promotion writer /produc- NSM: Top Chicago FM Contemporary music station and knowledge of IBM personal computers is desirable. er to create on -air promotions for one of America's lead- seeks experienced radio sales person. 4+ years radio Send resume to: Paul Christensen, WIW/Taylor Commu- ing radio stations. This is an opportunity to make your sales experience, and college degree preferred. Knowl- nications, 3101 University South. Jacksonville, FL 32216. mark in an extremely competitive broadcast market. The edge of radio research. and skill at communicating. EOE. position requires previous experience in broadcast writ- coaching. persuading. and demonstrating sales tools. ing, strong production skills and familiarity with promo- Engineering: Satellite systems maintenance technician, Individual will be responsible for a national sales budget, tion. The candidate should be able to function creatively to provide technical support to over 300 radio satellite working with national reps and local contacts in packag- and demonstrate strong interpersonal skills. Bachelor's earth station terminals. Bench type environment repairing ing, strategizing and directing sales efforts. Previous na- degree preferred. Interested applicants should send re- equipment & resolving problems. Support on project as- tional sales experience preferred. Personal impact and sume and writing samples to: Ginger Sisco, Promotions signment work. Some limited field work. Successful can- interaction ability important. Excellent company benefits. Director, WCCO Radio. 625 Second Ave. S., Minneapolis, didate will have in -depth technical training in RF. audio Equal opportunity employer. Send resume to: PO Box MN 55402. EOE. M /F. and digital logic systems. Minimum of 3 years engineer- 4545, FM Radio, Chicago. IL 60680. ing experience in broadcasting or electronic (RF) com GSM. Leading AM /FM Combo in Austin -San Antonio. TX munications. T1 systems experience beneficial. Manda- SITUATIONS WANTED MANAGEMENT corridor seeks experienced tory ability to troubleshoot & repair at the "on the street" sales manag- equipment Assistant manager in medium market looking to move er. The right person has component level. Strong verbal required the ability to train, inspire, direct skills to assist on to more challenges. Hands -on all operations. Box M- and list. field station personnel in isolating carry Outstanding opportunity in HOT growth problems to a module 15. market. New experienced ownership pending FCC ap- level. FCC General (1st class) license is proval. Resume and references to New Braunfels Corn - preferred. Valid drivers license necessary. Send resume Sales manager: Top station in top 60 market seeks munications. 3006 Charter Crest, San Antonio. TX 78230. with salary history to: National Public Radio, Personnel position as GM or GSM in Southeast smaller market. Box EOE, M /F. Department, 2025 M St., NW. Washington. DC 20036. AA/ M -35. EOE. Major market general management: Newly formed na- General manager available. Successful in medium and tional group operation offers substantial career opportu- major markets. 10 years current company. Love turn- nities in Chicago, Boston. Fort Lauderdale, arounds and rebuilds. Group management experience. Los Angeles. HELP WANTED NEWS and future top ten market acquisitions. Exclusive informa- Excellent background and references. Relocate for quali- in tion strong conceptual selling Anchor/reporter with minimum 1 year experience for ty opportunity top 75 markets. Deane Johnson. 503- skills. Candidates will be given full charge responsibility Midwest local news leader. T & R to Ed Huot. Box 699. 472 -1221. to recruit, train. and lead sales department while manag- Elkhart, IN 46515. EOE. M /F. Experienced general manager /sales manager. Avail- ing major client fist. Individuals established in sales man- able immediately. Strong in street sales /sales manage- agement in local market will be given priority position News: Experienced anchor. Western Kentucky. Resume PO IN 47716 ment. 20 years radio experience. Gordon, 312 -896 -6138. Compensation package includes salary, incentives, and and tape to Box 5351, Evansville. -5351. equity participation tied to performance. Send your re- EOE. Assistant to either.generalmanager or chief financial sume. letter, and success stories today. Box M -54. EOE. Broadcast news. The Ohio State University seeks broad- officer. For multi -station company located in top 50 mar- cast producer to teach radio news and coordinate student kets. Seven -years' finance experience with strong market- internships for School of Journalism; do general assign- ing & communications skills. MBA from top ten school. Looking to obtain immediate hands -on management ex- HELP WANTED SALES ment reporting and prepare and deliver newscasts at WOSU -AM. BA and considerable professional broadcast perience leading to enventual station owership. Geo- Account executive: South Texas Ciass C requires ac- journalism experience. Master's desirable. Send resume, graphic preferences: Midwest, MidAtlantic, Southwest + count executive with strong sales and motivational skills. writing samples, audition tape and salary requirements to Northeast. Reply to Box M -51. Growing company with excellent potential. A strong sales Professional Employment Services, The Ohio State Uni- Currently employed general manager with outstanding must. Send resume to KVLY. Archer Ave., record of proven success a versity, Lobby, House, 2130 Neil Columbus, management skills and a proven track record looking for PO TX 78540. EOE. OH 43210. AA/EOE. Box 850. Edinburg, top 75 market position. If you want someone who func- KPUA/KWXX: Hilo, Hawaii seeks experienced sales ex- Producer /host: WEBR, Buffalo's public News and Infor- tions best "hands on", thrives on challenge, and has a ecutive. Looking for career minded team player with corn - mation station, seeks candidates for the full -time position strong sales and programing background. please re- mitment and desire for success. Resumes to Sandra of producer /host. This position will be responsible for spond. Current station #1 with 200% increase in cash Kiyota. 1145 Kilauea Ave., Hilo, HI 96720. EOE. producing and hosting WEBR's "Weekend At Your Serv- flow. Box M -52. ice call -in program. It will also be responsible for other for new 100.000 watt Houston General manager: I offer documented success, exten- Co-op/vendor specialist duties related to WEBR's news and/or public affairs oper- FM. write and present proposals. College degree sive experience, impeccable references and a hands -on Create, ations. The position requires strong announcing and in- in marketing or preferred or results-oriented leadership style that can motivate. train business. communications terviewing skills, radio news and /or talk show experience sales experience equivalency. Co-op/vendor and lead any staff. Quality GM looking for quality oppor- broadcast and production skills. Resumes and audition tapes to preferred. Self- motivated. aggressive, promo- tunity. 314-576-6642 or 314 -878 -8378. experience Leon Thomas Lewek, News Director. WEBR. 23 North St., tionally creative. Send resume and work samples to Tom Buffalo. NY 14202. No calls, please. WEBR is an equal PO Box 1084, SITUATIONS WANTED TECHNICAL Kennedy, Clear Channel Communications. opportunity employer. Louisville. KY 40201. EOE. Stable, experienced chief engineer. All phases radio. GSM. Rare opportunity with aggressive and growing Midwest. Desperate. Must relocate by December. Leave company. We're a Combo in the Mid -South looking for an message for resume. 515- 955 -5233. HELP PROGRAMING aggressive, talented pro who can lead and motivate a WANTED M-49. EOE. PRODUCTION & OTHERS sales staff. Reply in confidence to Box SITUATIONS WANTED ANNOUNCERS Newark Public Local sales manager: Legendary station in top 10 mar- WBGO -FM Radio. Inc., (a leading radio station In the metropolitan New York and Jerry "DJ" Strothers seeks upscale CHR,UC station air ket seeks aggressive take charge individual to lead large area, serving New Jersey) with a Information format is shift. high profile. Digital production pro. Pittsburgh. PA. staff into the 90's. Successful station, excellent ratings, Jazz/News and seeking a program /he must have the 412 -244 -0815. excellent supporty staff. Sales management experience a director. She ability to oversee and direct the overall sound of the station: plus. Resume and references in confidence to: GSM. Hardest worker, MA Yale. debating champion. Emotive supervise and schedule on -air personnel, including KTRH NewsRadio 740AM, PO Box 1520. Houston, TX all and humorous scholar will build audience and revenue. the news operation; understand FCC regulations, report- 77251. No calls. please. EOE. Will go anywhere to launch talk career. I will build our ing and logging procedures. Must have strong produc- success through a total commitment to learn and develop WHP -AM and FM want only the best radio sales people tion. administrative and creative skills. A complete knowl- with each day. 212- 242 -1568. in the industry to apply. Benefits, continual training and a edge of Jazz is a must. A minimum of five years management team that supports, leads, and serves you. experience is required. Please send resumes and demo Available) Female air talent with midday and afternoon Resumes only to Rob Adair. WHP. PO Box 1507. Harris- tapes to: Anna Kosof, General Manager, WBGO/Newark experience. Expert in promotions and music. Have burg, PA 17105. EOE. Public Radio. Inc.. 54 Park PI., Newark. NJ 07102. EOE. worked for top consulting firm. Interested? 704- 896 -0002.

Broadcasting Nov 20 1989 74 SITUATIONS WANTED NEWS Art director: WLTV Channel 23, Miami -based Spanish TV Top 60's market seeking several positions. #2 person broadcaster is seeking an art director to create, maintain for sports department needs good on -air presentation for Quality sportscaster seeking major radio/TV opportuni- and oversee all aspects of station image /graphics needs weekend sports anchoring, report weekday sports. News ty. Versatile with major college PBP, anchor and host including on -air, print, set design, animation and special- producer with sharp news sense. Reporters who can do experience. Knowledgeable with sense of humor and ty items. Undergraduate degree in Commercial Art, Fine smooth live- shots, creative stand -ups, and turn complex college degree. Bill. 914- 620 -1814. Arts or Design preferable. Minimum 5 years as a graphic issues into easily understood stories. All applicants need win, College grad., strong delivery, seeks anchor/reporter designer in TV production. Management experience de- to be aggressive. have a burning desire to and 1 experience. No beginners: No pos. DC -VA-MD area preferred. Call 904- 335 -1980. sired. Interested applicants should send resume and sal- minimum to 2 years Klos, News ary requirements to Marianela Pereira, Human Resources phone calls. Resume and 3/4" tape to Richard + foreign for an NY Attention West Coast stations! Looking Director, 2600 SW 3rd Ave., Miami, FL 33129. Equal Director, WROC -TV. 201 Humboldt St.. Rochester, East Coast /NYC "stringer ? I'm your man. Hard worker. opportunity employer. 14610. EOE. plenty of experience. Box M -37. Local sales manager: Florida affiliate seeking sales News Producer: Connecticut's NBC station is looking for local news. Savvy news director, who knows Can bring manager to lead and direct a solid team. Ideal applicant a 6PM news producer with creative ideas and the ability vitality to your All -News, News/Talk. Full- service formats. will have sales management experience with a track. to translate them to the air. Must have 3 to 5 years of Large, medium markets. Western states. 805- 298 -9471, Knowledge of current broadcast marketing techniques a newscast producing experience. strong supervisory skills afternoons, evenings. must. Please outline your ideas about sales management and proven ability to handle multiple live shot shows, No Send resumes and tapes to: Mildred SITUATIONS WANTED PROGRAMING including hiring, motivation, structure. evaluation, etc. If phone calls, please. VP News and Public Affairs. WVIT -TV. 1422 New PRODUCTION 8 OTHERS you can prove you're good and seek a growth opportunity McNeill. with stability. send a letter and resume to: Box M -53. Britain Ave., West Hartford, CT 06110. EOE. Larry Ryan: Has been an owner, manager, programer. EOE. News producer: If you're a take -charge individual. you and recently morning drive AT with US 99 in Chicago. should work at KVBC -TV. Send non -returnable tape and Great references. attitude, ideas. & credit. A/C- - HELP WANTED SALES resume to: Cindy Heinrich. KVBC -TV, 1500 Foremaster, Country- Special K. Call 312- 438 -1411. Seles/marketing rap: Corporation seeking energetic. Las Vegas. NV 89101. Equal opportunity employer. Multi-formatted programing specialist. Top manage- dedicated person-oriented individual willing and able to TV a TV weather director. Need skilled meteorologist with ment credentials. 5 years #1 ARB stations. Prefer East work hard. Knowledge of radio and /or operations computer know how and camera charisma to run 3 -per- Coast, especially Florida. Available immediately. Call musl»oderate travel. Salary commensurate with experi- son weather office and anchor weeknights at 6 & 11. AMS Bill James. 804- 232 -5197. ence. Send resume and salary history to Box M -26. EOE. seal preferred. No beginners. No phone calls. Videocas- If your News/Talk needs visability, a sense of communi- Entry level account executive: Growing exciting Inde- sette. resume and letter to: Weather, WVIR -TV. PO Box into television ty, motivated staff. this ND /OM can deliver. Audience - pendent will give you a chance to break 769, Charlottesville. VA 22902. EOE /AA. conscious. promotion -minded, with journalistic integrity. selling Fox. Cosby. and major sports franchises. Deep Executive producer, news, KRON -TV:Firm but diplo- Want a product people will talk about? Box M -4. experience is not necessary: Intelligence, energy. and commitment are. EOE. Send resume to General Sales matic person to supervise and coordinate daily news Who's afraid of AM radio? It's just waiting for someone Manager, WMSN, 7847 Big Sky Dr., Madison, WI 53719. effort. Maintain the news direction and philosophy. Have who believes in it. Programer, AT, has good track record, superior journalistic and television skills. Send resume creative ideas. winning attitude, and coaching skills to HELP WANTED TECHNICAL lo: Al Goldstein. News Director, PO Box 3412, San Fran- radio work If you need help, make AM again call: 312- Maintenance engineer for UHF TV station. Need techni- cisco. CA 94119. Equal opportunity employer. 438 -1411. cian with experience repairing studio equipment. Send Producer: Hard working, top -rated news shop needs pro- MISCELLANEOUS resume to: Gary King. WXON -TV, 27777 Franklin Rd., ducer dedicated to putting out a quality show. Good Suite 708. Southfield, MI 48034. Equal opportunity em- writer, copy -editor who gets the most from reporters to put Make money in volceovers. Marketing and technique ployer. together a well -paced, interesting newscast. Creativity for success in commercials and industrials. Seminars: and good management skills a must! Send resume to: Chicago 11/11 -12; NYC 11/4 -5. Also available on cas- Mtce engr. Need engr. to maintain 300 /Kscope, Digital. M -46. EOE. MIE F 9100 AM /FM/TV remote Box settes. Call for free info. Susan Berkley, 1 -800- 333 -8108. /X200, 141 post prod.. Harris control. VPR -2's, ACR's, 3's, 80's. FM 2 SCA's, AM stereo. Associate producer for top news operation. Major mar- 5 ENG remote sites, transmitter sites, Not an entry level ket news producing and writing experience essential. position. Experienced in all areas desirable. CMML lic or Send resumes only to: Walter Kraft. WXYZ -TV, PO Box SBE certificate. Contact KFMB, John Weigand, AM /FM/ 789. Southfield. MI 48037. EOE. TV, PO Box 85888. San Diego. CA 92138. EOE. Producer: WFSB, a Post Newsweek Station, is seeking Maintenance engineer: WSNS -TV Chicago is seeking a experienced and creative news producer. Candidates component level troubleshooter with a minimum of four should be experienced journalists and have a thorough years broadcast experience in 3/4" and 1" VTR's. Beta - knowledge of state -of- the -art television production and TELEVISION Cart and BetaSP. Send resume to: Charles Breeding, have the ability to apply it to our top -rated newscasts. WSNS -TV. 430 W. Grant Pl., Chicago, IL 60614. EOE. Resumes to: Deborah Johnson, Executive Producer, HELP WANTED MANAGEMENT Maintenance engineer/technician for cable ad sales WFSB -TV. 3 Constitution Plz.. Hartford. CT 06103. EOE. in Responsibilities include: Maintain and assist I Art/electronic graphics manager: Top 40 NBC affiliate division. Photographer: "Should I stay or should go ?" -The wants to hire an exceptional arllelectronic graphics man- MII post- production facility. Maintain four automated tape Clash. One of our photographers recently had to decide. ager. This is a top job for a creative thinker with strong control systems. Must have Sony 3/4" experience and He's history. He's going into international finance or management and administrative skills, electronic and solid electronics background. Some local travel req'd. something like that. More bucks, for sure. But -Can he print design expertise, an understanding of multi -media vehicle & tools provided. Excellent pay 8 benefits. Send find as much happiness? He leaves behind a fun news- advertising, a sound knowledge of computer graphics resume with 3 refs to: Operations Manager. GDC. 4162 room. fun people to be around. We have good people systems (preferably Quantel Paintbox). and all aspects of Little York Rd.. Dayton, OH 45414. EOE. who do good. professional work. Wanna be a part of it? print production. Candidate must be self confident and Maintenance engineer. Central California NBC affiliate Send non -returnable 3/4" tape and resume to: Tim G. organized, able to communicate, and flexible under tight Austin, seeks maintenance engineer with minimum 3 years expe- Gardner, News Director. KTBC -TV. PO Box 2223. deadlines. If you want to work in a station where good you. rience in the maintenance and component level repair of TX 78768. EOE, M /F. Don't call us. We'll call work is understood and appreciated and your qualifica- modern broadcast equipment. Resume to Personnel, is tions fit the bill. send resume, tape. and portfolio to Per- Meteorologist: WFSB, Post Newsweek. in Connecticut KSEE, PO Box 24000, Fresno. CA 93779. EGE. M /F /H. sonnel, KUTV, PO Box 30901, Salt Lake City. UT 84130. seeking a personable and versatile meteorologist to join No phone calls, please. Deadline: November 301h. EOE. our male anchor on our 6:30 a.m. newscast. The person HELP WANTED NEWS we seek must have it all: Impeccable weathercasting Fox Television, KRIV is seeking a national sales manag- News promotion writer /producer: Creative services de- credentials, a strong presentation, and the ability to inter- er with knowledge of sales promotions, enterprise traffic not partment at Western top 40 NBC affiliate is seeking a act with our anchor in areas including but limited to systems, and minipac systems. Five years national news promotion writer /producer who wants to do what weather. If the idea of breakinbg new ground in a growing broadcast sales experience preferred. Send resume and New England's winning team ap- only a very few do well: Inspire an audience. Ability to timeslot with southern salary requirements to: KRIV -TV. PO Box 22810. Houston. letter communicate with news types and familiarity with the peals to you. please send resume and cover to: TX 77227. No phone calls. EOE. Piz, operations of a news room. hands -on editing skills, will- Mark Effron. VP and News Director, 3 Constitution an equal opportunity employ- Chief financial officer: Chase Communications Inc., ingness to work flexible hours, and superior writing skills Hartford. CT 06103. We are Hartford, CT. is seeking an enthusiastic and talented required. This is a job for a self -motivated person who er. financial financial wants to join an exceptional, award- winning team. If your chief officer to provide oversight and Broadcast meteorologist: Top 20 in fit resume. a few print sam- control for its rapidly growing television, radio and relat- qualifications the bill. send Midwest looking for weekend meteorologist. Handle ples tapes) Box M -7. Deadline: November 30th. ed communications interests. Candidate must have a (no to morning cut -ins. environmental reporting during week. minimum years in industry in- EOE. of seven experience the Successful applicant should have AMS seal. 2 -5 years cluding banking relations, contract negotiations. etc. Aggressive assignment editor who can lead a 30 per- television experience, and strong meteorology/on -air Send resume and references to: Chairman. Chase Com- son news department. Experience with SNG and ENG. skills. We are an equal opportunity employer. Send re- munications, Inc., One Commerical Plaza, Hartford, CT Box M -32. EOE. No tapes. sume (NO TAPES) to Box M -50. 06103. EOE. M/F. Wanted: Individuals with television news experience. Television news executive producer: Number one sta- Local sales manager: Number one rated CBS station Are you experienced in television news? Have you tion in central California needs a motivated, organized. has an opportunity for someone who can demonstrate thought about making a transition into sales and market- innovative newsperson. Must have reporting, producing. leadership and selling skills. This person will manage ing? An internationally known news organization is look- and assignment desk experience. Strong writing back- eight person staff. will have state -of -the -art tools to work ing for TV news people who are interested in pursuing an ground a necessity. Great management training: dynamic with including in -house research department. Send re- exciting and financially rewarding sales and marketing work environment. Send resumes to: Gene Ross. KFSN- sume that clearly illustrates your sales success to date as career. If interested, please send resume and salary re- TV. 1777 G St.. Fresno, CA 93706. No phone calls. We are well as your career objectives to: VP /Sales. WTVR -TV. quirements to Box M -33. EOE. No tapes. an equal opportunity employer. 3301 West Broad St., Richmond, VA 23230. EOE. M /F. Medium -size Midwest affiliate looking for strongly moti- Weekend weatherperson who can also report or anchor Small Midwest station group looking for reporter /an- vated local sales manager. Prior management experi- morning cut -ins, Tape should include weather and news. chors. Send non -returnable tapes with anchoring and re- ence preferred. Resume and salary requirements: Box M- Bonnie Wheeler /ND, WSIL-TV, Rt. 13, Carterville, IL porting to: Bonnie Wheeler, WSIL-TV. Rt. 13. Carterville, 45. EOE. 62918. EOE. IL 62918. EOE.

Broadcasting Nov 20 1989 75 Producer wanted: If you get satisfaction from producing TV producer /director: WOSU -TV of The Ohio State Uni- a fast -paced. creative newscast without sacrificing news versity is seeking a TV producer/ director to produce the ALLIED FIELDS content. send tape and resume to Scott Petitjean, Execu- annual WOSU -TV auction. This individual will also pro- HELP WANTED INSTRUCTION tive Producer, WKBW -TV. 7 Broadcast Plz.. Buffalo. NY duce and direct other fund -raising productions and pro- 14202. Minimum 2 years required. Creativity a must. EOE. grams and research. write. edit and coordinate programs. Doctoral assistantships. The University of Tennessee Candidates must have a Bachelor's degree in Communi- seeks outstanding academics and profesional broadcast- cation or related field or an equivalent combination of ers for doctoral study in communications. Coursework in TV production HELP WANTED PROGRAMING education and experience. Experience emphasizes theory/research core with broadcasting con- is required. Experience in TV auction producing desired. PRODUCTION 8 OTHERS centration. leading to research and university professor- Starting salary: $20,280- 22.800. To assure consideration, ship positions. Applicants should complete coursework Unit manager director: Immediate opening for an imagi- materials must be received by December 8, 1989. Send in two years. Persons with significant media experience native self- starter to direct a live sports show. live to six resume to: Professional Employment Services. The Ohio plus Bachelors degree may be admitted directly into PhD days /wk. Supervise small crew. Three to live years expe- State University. Lobby, Archer House, 2130 Neil Ave.. program. Teaching /research assistantships available. rience in live racing and sports production. Proficiency in Columbus, OH 43210. An equal opportunity/affirmative Complete application for Fall 1990 due March 1. GRE switchers. CG. DVE. and audio. Strong technical and action employer. required. Also, one -year MS program in Media Manage- leadership skills. Willing to relocate. Rush resumes lo: T. ment for qualified H. H. Howard. Paintbox artist/art dirtector: Growing Hollywood post applicants. Contact Dr. Gray, Sports Vision Productions. Inc.. 1930 S. Hill St.. Communications. University of Tennessee. Knoxville. TN facility is looking for a talented individual to act as pri- Suite 206. Oceanside, CA 92054. Or call 619 -439 -1980. mary artist and art director for its computer graphics 37996-0313. EOE. Fax # 619 -439 -8838 EOE. department. Position requires two years full -time Quantel Assistant Professor, Broadcast/ Promotion writer /producer: Primary responsibility will Paintbox experience, outstanding design and illustration management. Michigan State University. To teach and be the creation and execution of on -air news promotion, skills. and strong technical aptitude. Previous animation conduct research in broadcast, cable. telecommuncia- including but not limited to. breaking news coverage, experience utilizing Abekas DDR and /or ADO or Abekas tion management. Requires PhD, appropriate profession- mini series. talent showcasing, special news programing DVE is very desirable. Offering excellent salary, full ben- al experience. MSU is an affirmative action employer. and daily news teases. Person will write copy for print efits. and great support. Please send resume and reel to Send resume to Prof. Thomas F. Baldwin. Department of advertising: produce radio promotional announcements Michael Levy. Video Transitions. Inc.. 910 N. Citrus Ave.. Telecommunication, 409 CCAS, Michigan State Universi- during sweep periods, assist in the production of news Hollywood. CA 90038. EOE. ty, E. Lansing. MI 48824 -1212. Phone 517- 353 -6336. opens. show opens. and special projects. Applicants PM Magazine co-host: WSAZ -TV is looking for a dynam- should have strong writing ability with two years experi- University of South Florida seeks students for Masters ic -air personality with creative ability in story /feature ence producing television commercials: working knowl- on program in media studies. Applicants with professional producing to work with our veteran male co -host. Send edge of ENG editing. MII and one -inch production, studio experience may qualify for assistantships. Write: Gradu- resume /audition tape to Human Resources Manager. and location production. Knowledge of graphics and ani- ate Director, Department of Mass Communications, Uni- WSAZ -TV 645 Fifth Ave.. Huntington. WV 25701. EOE. M/ Florida, Tampa, FL mation a plus. Submit resume/non- returnable tape/salary versity of South 33620 -5550. F requirement lo: Randy Hoffman. Creative Services Direc- Northeastern University's School of Journalism seeks tor. KCRA -TV. 3 Television Circle, Sacramento. CA Videographer /director: KTCA -TV needs an outstanding four full -time. tenure -track faculty members for Fall 1990. 95814 -0794. Please, no calls. EOE, M /F. directing videographer to help create public affairs docu- Qualifications include a minimum of a Master's degree mentaries while supplying two weekly series with eHe- Production manager; KOAM -TV is seeking an experi- and five years full -time professional media experience. ciently shot, quality material. This is a challenging posi- is for in pub- enced individual to head our production department. Ap- Funding assured two replacement positions tion in a creative environment which rewards first rate lic relations Funding for plicant must have experience in all areas related to com- and broadcast journalism. two work. Proven excellence in shooting and lighting essen- is First, mercial television production. Additional experience in new positions subject to administrative approval. tial. NABET. Letter, resume and VHS reel by December 1. a who industrial video production is preferred. Send resume to we seek candidate, preferably with a PhD. can 1989 to Creative Service Directors. KTCA -TV, 172 E. teach graduate research and theory courses. Experience Don Hicks, General Mgr.. KOAM -TV, PO Box F. Joplin, Fourh St., St. Paul. MN 55101. An equal opportunity in media management MO 64802. EOE. and teaching interest a plus. Se- employer. cond, an individual with magazine or trade press back- Creative services director for leading Seattle/Tacoma Writer /producer: Chicago's fastest growing Independent ground or with experience covering state government or Independent TV station. Responsible for all creative in- operating a state news service. Send letter, resume, seeks hands -on promotion writer /producer with 3-5 years cluding TV. radio. and print. Experience with paintbox names of three references and supporting material to experience in movie and program promotion. Candidate also helpful. Send resume to Business Manager. KSTW- Search Committee, Box BR. School of Journalism, North- must be self -starter with strong writing. editing. and orga- TV. PO Box 11411. Tacoma. WA 98411. EOE. eastern University. 102 Lake Hall. Boston, MA 02115. nizational skills. Send resume and tape to: Tim Welsh, Northeastern is an Equal Opportunity /Affirmative Action Post production editor: NBC seeks a videotape editor Promotion Manager. WPWR -TV. 2151 N. Elston Ave.. Chi- Title IX Employer. for vaned assignments within our videotape operations cago. IL 60614. EOE. department in NYC. including supervising edit crews for Applications and nominations sought for Gannett programs. promotions and commercials for NBC clients. Foundation Sabbatical Program and Award for Distin- and conducting videotape operations for various on -air guished Administrative Achievement in Journalism /Com- and production videotapes. We require solid experience SITUATIONS WANTED NEWS munication. The Association of Schools of Journalism in film/video production. with complete knowledge of the and Mass Communication is seeking nominations and looking for a good GVG 300 switcher. CMX 3400A editor. ADO (with concen- Excellent, experienced sportscaster applications for an award for distinguished journalism in which to work. 215 -929 -0131. trator). Mirage. Kaleidoscope. Sony BVH 2000. 1" VTR's. station and mass communication administration and for a mini - frame synchronizers. still stores. processing amplifiers Meteorologist, 10+ years TV experience. AMS 8 NWA sabbatical program. both of which have been funded by and off -line (list creation) editing. Also requires under- seals. Seeks #1 position in stable Southeast/Gulf Coast the Gannett Foundation. THE GANNETT FOUNDATION standing of NTSC. RGB and component video signals market. Experience in computer graphics. cloud and ra- MEDAL for Distinguished Acheivement in Journalism and and exposure to time code and stereo audio mixing and dar animation techniques. Strong science background. Mass Communication Educational Administration recog- digital graphicsioptics. Send resume salary history to: former educator. Comprehensive presentations that go nizes long -time administrative excellence and leadership John Pryor. Employment Administrator. NBC. 30 Rocke- "beyond the forecast." Reply Box M -17. in journalism and mass communication education. The feller Plz.. New York. NY 10012. Attn: URIS 2865. An Medal also carries a $5.000 cash prize to the recipient as equal opportunity employer. RTNDA award -winning reporter /anchor /producer, televi- well as a $5.000 contribution to his/her program. Nomina- sion. /aadio. high honors. Telecommunication. BA. Call An- tions should include a formal statement by the nominator: Computer editor: WNUV -TV54. Abry Communications. is nette 607- 757 -0508. Box 2242. Binghamton, NY 13902. a detailed resume on the nominee describing a long record of administrative acheivement: letter of support seeking an experienced computer editor. Must have Give me a break. Experienced news producer seeking a and compelling evidence from faculty members, universi- working knowledge of Grass Valley 200 switcher or position as a news photographer. My place is out in the equivalent. and ADO. Equipment complement includes field. Hand -working. aggressive and creative. Reply Box ty administrators. students, alumni and professionals. THE FOUNDATION Dubner graphic factory w /paint. Beta SP editing. Send M -47. GANNETT SUMMER SABBATICAL resume and tape to Personnel Director. WNUV -TV54. PROGRAM will provide a one -to -three month fellowship 3001 Druid Park Dr.. Baltimore. MD 21215. EOE. Sports anchor /reporter: Experienced doing nightly opportunity for a specific project. Applications should news sportscast in / NYC market. Background include evidence of at least five years of noteworthy ranges from interviewing players of major NYC profes- administration and potential for future growth: description Business manager: Growing group broadcaster. head- sional teams to producing local features. Play -by -play of a project. including a plan for sharing results (projects quartered in Bala Cynwyd. PA seeks an individual to join experience. Call Mike 718 -934 -1434: messages: may incldue internships. research. formal coursework or the corporate accounting staff. Requires track record as 212 -5661. professional development): an estimated budget includ- radio station business manager/bookkeeper and traffic -545 ing salary, travel. support personnel and expenses: let- director. Familiarity with radio traffic /accounting systems Young blind sportscaster looking for a position as a ters of support from university administrators: and a de- and Lotus 123 required. Send resume with salary history reporter. writer /researcher. In the sports sports anchor. tailed resume. These two opportunites have been to: Entercom. 100 Presidential Blvd.. Suite 10, Bala Cyn- department, worked for CBS Sports. SportsChannel and designed to recognize and foster intellecutal. academic wyd. PA 19004. Equal opportunity employer. WRHU Radio as on -air sports anchor. Graduated with BA and professional leadership of jo ;communica- in Arts from Hofstra U. Well-versed in all Communication tion programs. The idea for these awards grew from a sports. willing to relocate. Call Larry at 516 -7269. Television director /editor: Immediate opening for a -757 1987 speech by Gerald M. Sass. Gannett Foundation vice highly skilled professional with a minimum of 5 years president for education. Sass cited the problems of rapid experience in production /broadcast for commercial and turnover and burnout as he suggested that it was time for program production. On-line computer editing proficien- administrators to be recognized and have opportunities cy and speed a must. Other necessary skills include al. MISCELLANEOUS for development. Only ASJMC administrators. from either aspects of location and studio production, camera, light helps get you that better job accredited or non- accredited journalism and mass corn - ing. switching and graphics. A great opportunity to grow Bill Stotler and Associates reporters munication programs, are eligible. Selections will be with Maine's only Independent television station. Send in TV ne:. Talent coaching for and anchors. wCr resume and cover letter. made bny a panel of judges formj the media and higher resume and reel to: Josh McGraw. WPXT -TV. 2320 Con- Help audition tape. 601-446-6347. education. ASJMC is a non -profit, educational organiza- gress St.. Portland. ME 04102. EOE. tion with more than 180 members from across the United Anchor, reporter, sports and weather positions available States. Applications and nominations must be post- KBMT -TV in beautiful SE Texas is seeking a self- motivat- through our broadcast listing service. Over 200 news marked by January 15, 1990. and should be mailed to: ed individual for position of graphic artist. Must have positions currently listed! If you are searching for a Dr. Will Norton. ASJMC. 1621 College St.. University of sufficient knowledge of Thompson Vidifont V and /or Ka- broadcast opportunity. we can help. We specialize in TV South Carolina. Columbia. SC 29208 -0251. For more in- vouras WX system. Send resume to: KBMT -TV. PO Box news. Call today! National Media Services. 303 -839- formation contact Jennifer McGill, ASJMC Executive Di- 1550. Beaumont, TX 77704. No phone calls. please. EOE. 1770. rector, at 803 -777 -2005.

Broadcasting Nov 20 1989 76 The University of Utah seeks assistant /associate profes- TV antennas. Custom design 60KW peak input power. TELEVISION sor for tenure track position in Broadcast Journalism be- Quick delivery. Excellent coverage. Recognized in de- Wanted News ginning September 1990 to direct the Broadcast Journal- sign and manufacturing. Horizontal. elliptical and circu- Help ism sequence. Significant industry experience and lar polarized. Jampro Antennas. Inc. 916 -383 -1177. professional recognition expected: advanced academic Top 20 Market videotape: Betaam, 3/4" & 1 ". Broadcast quality credentials preferred. Salary is competitive. Submit an Blank and evaluated. Betacam - $4.99. 3/4" - 20 Assignment Editor application letter, resume, three letters of recommenda- guaranteed minutes: 3/4' - 60 minutes: $8.99: 1" - 60 minutes: tion and samples of professional or scholarly activity to $4.99: One of America's best television stations $24.99 in quantity. Magnetically examined. cleaned and Professor Tim Larson. University of Utah. Department of 5 looking for someone who understands packaged. Guaranteed to perform as new. Sony. 3M, Fuji Communication. LCB 204. Salt Lake City. UT 84112. the Importance of viewer -oriented or Ampex. Free shipping. For more info, call Carpel Vid- Screening will begin February 1. 1990 and will continue storytelling. You must be creative. eo. toll free. 1 -800- 238 -4300. until the positon is filled. EOE /AA. Innovative, well organized, aggressive Broadcast equipment (used): AM -FM transmitters. and a team player. RPU's. STL's. antennas. consoles. processing, turntables. Two years of Assignment Desk EMPLOYMENT SERVICES automation, tape equipment. monitors. etc. Continental experience required. Communications. 3227 Magnolia, St. Louis, MO 63118. Attention: Earn money reading books! $32.000 /year in- FAX 314- 664 -9427. Please send a letter, resume and come potential. Details. 1.602- 314-664-4497. 838 -8885. Ext. Bk 8435. references to: CMX 36005, Sony 9000s, Ampex ADO -3000. Sony BVE- Attention: Hiring! Government jobs - your area. $17.840 BROADCAST IMAGE 900. Cortez 22' motorcoach. Many other items of all kinds. - $69,485 Call 1 -602- 838 -8885 Ext R8435. Recruitment 1" VTRs. film islands, character generators. Call for a Attn: Talent 40 Deer Path Government jobs $16,040 - $59.230/yr. Now hiring. Call complete list. There's a new one every month. Also, rent 1- 805- 687.6000. Ext. R 7833 for current federal list. production trucks. mobile uplinks. and portable micro- Short Hills, NJ 07078 wave systems. Media Concepts. 919- 977 -3600. EOE EDUCATIONAL SERVICES Rank- Cinte!, Mark IIIC with X -Y zoom, Da Vinci color corrector & associated equipment. Available now. Call On- camera coaching: For TV reporters. Polish anchor- BCS: CA 818 -845 -7000. NY: 212 -268 -8800. ing. slandups interviewing. writing. Teleprompter. Learn from former ABC Netowrk News Correspondent: New York TTV 100, 100w VHF transmitters for sale: Ch 5 EMCEE DIRECTOR local reporter. Demo tapes. Critiquing. Private lessons. (like new): $12,500. Ch 11 GE 4TF46A1. 35Kw: $35.000. NEWS 212- 921.0774. Eckhert Special Productions (ESP). Low band Phillips PYE 55Kw many extras: $155,000. Number one news station in northern Upper band Comark CUT 55 loaded: $200.000.Call BCS: Entry level reporters: One -on -one on- camera coaching. Michigan is accepting applications for CA 818 -845 -7000. NY: 212 -268-8800. 2 day program and /or demo tape. Call The Media Train - the position of News Director. Prior mg Center. 602 -285 -1143. Grass valley switchers 160-1X $10,500. 1600-3G or experience necessary, along with the 1600-3H $19.000. Call BCS: CA 818- 845 -7000. NY: 212- FCC General class operators license instructor. Send ability to manage, direct and train a 268 -8800. resume to Bob Johnson Telecommunications, 1201 Ninth large, young, energetic news staff. Manhattan Beach. CA 90266. Sony BVH-3100: BVH-2000: BVH-2000; BVW-40: BVW- Product presentation, content and 15: BVW-10: BVW-3: BVW-30: BVU-800: BVU-820: BVU- on -air quality experience helpful. BVU-150: More in stock at BCS: CA 818-845-7000, MISCELLANEOUS 900: and salary requirements to NY 212-268-8800. Send resume Rare NBC chimes. A very limited quantity of 40 -year old William D. Webb, VP GM Save on videotape stock! We have 3/4" & 1" evaluated NBC chimes in their original 1950's boxes. complete with broadcast quality videotape. Available in all time WWTV WWUP mallet and resonator chamber $49.95. Also 10 large origi- lengths. Call IVC, loll free 800- 726 -0241. PO Box 627 nal 1927 chimes $500.00 each. Great business gifts. MI 49601 Send check or money order to Marketing Consultants. Kline tower 645 ft. with two platforms, has been disman- Cadillac, no phone calls. We are an EEO employer 1513 Valleda Lane, Encinitas. CA 92024. tled. 205 -322 -6666 WBRC -TV. Please RCA TP-66 film projector and RCA TP -15 multiplexer for sale. 205 -322 -6666. WBRC -TV. WANTED TO BUY EQUIPMENT Equipment financing: New or used 36-60 months. no Wanting 250, 500. 1.000 and 5.000 watt AM -FM transmit- down payment. no financials required under $25.000. Re- Help Wanted Sales ters. Guarantee Radio Supply Corp.. 1314 Iturbide Street, finance existing equipment. Exchange National Funding. Laredo. TX 78040. Manuel Flores 512- 723 -3331. 214 -422.5487. Used 1" videotape. Looking for large quantities. 30 min- Tower Management Systems: Telephone: 504 -521- WANTED: utes or longer. Will pay shipping. Call Carpel Video. 8661. Fax 504 -522 -2662. Individuals with 301 -694 -3500 Sony Beta BVW -25 portable Betacam with time code. Television News Experience I and industrial video/audio /RF buy used broadcasting Carrying case. Nice condition $6500. Call Scott, 804 -253- Arc yo.. i :cec i.. Iele..is.or. -,, nave you equipment. Call Purchasing Department 818 -845 -1999. 0050. thought about making a transition into sales and mar - keting'r An internationally known news organization is 6.5/7 GHz MRC portable video microwave system avail- looking for TV news people who are interested in pur- able for short term rentals. Contact Don Holloway, 818- FOR SALE EQUIPMENT suing an exciting and financially rewarding sales and 506 -1374 or Fax 818 -506-0902. AM and FM transmitter, used exceuent conotion Guar marketing ca -her line. 50 ohm. w /hang- anteed. Financing available. Transcom. 215- 884 -0888. 48 sections of 3 -1/8" transmission If interested. please send resume FAX 215-884-0738. ers. 904- 223 -0616. and salary requirements to Peterbuilt cab /over (with Box M -33 50KW AM Harris MW50A (1980). like new. CCA -AM 43' Gestenslager trailer with ALL for full line TV production. EOE 50.000D (1976). excellent condition. Transcom Corp. sleeper) and EQUIPMENT Call 813- 535 -5622. 215 -884 -0888. FAX 215 -884 -0738. $385.000. Washington State University is FM transmitters CCA 28.500 (1980) Harris FM 20K TV transmitters for sale. bids no later 5:00 pm. December 1. (1980) CSI T -3 -F (1985) RCA BTF20E1 (1976.1976) accepting sealed Maintenance, General 3.5KW McMartin (1985) 5KW Gates FM 5G (1967) RCA 1989 at the Division of Material Pullman. WA 99164 -1101 for the sale of 5D (1967) CSI T -12 -F (1980) Transcom Corp. 215 -884- Storage Budding. GE VHF TV transmitters, America's 0888. FAX 215- 884 -0738. two operational and one spare models TT5108 and TT515D located at Pullman. Specific 1KW AM transmitters: Harris SX -1 (1985), Harris MW1A information may be obtained from KWSU, Asst Chief En- Competitive Edge... (1980). Sparta SS1000 (1981). Collins 20V3 (1967). gineer, Dave Brawdy at 509 -335 -6511. Copies of the bid Transcom Corp.. 215- 884 -0888, Fax 215- 884 -0738. docement are availble from the above office or call 509- 335 -8619. WSU reserves the right to reject any or all bids American Workers. 5/10 AM transmitters: Collins 828E -1 (1978). RCA BTA- in the best interest of the University. 5L (1975). CCA AM 10.000 (1970), Harris MW5A Across the U.S., companies and unions (197681). Gates BC -5P2 (1967). McMartin BA2. 5k AM 1Kw Harris MW1A 1981 transmtter. Operated at 500 (1981). Transcom Corp.. 215- 884 -0888. Fax 215 -884- watts days. Top condition, Box 1507, Hollister, CA 95023. have dramatically improved 0738. Harris 9000 automation system. Complete with 6 reels, 2 productivity, quality. and employment MSDC Klystron. New UHF TV transmitters: Klystron. instacarts. logging printer. CRT and consoles. Need to security by tapping the ideas of some Klystrode, all power levels 10kw to 240kw. Call TTC. 303- move. Brent Harmon, 813 -754-9191. 665 -8000. willing and able partners -American 2.5 Harris FM transmitter with MS -15 exciter. 1982 model. RCA UHF transmitter: 30 or 60Kw, available as is. or In service now. Available Mid -December. 704 -437-0521. workers. converted to MSDC Klystrons with new TTC warranty. Call TTC. 303 -665 -8000. To find out how your company can tap New LPTV transmitters: UHF and VHF, all power levels. AVAILABLE this valuable resource, write: Turn -key installation available. Call TTC. 303- 665 -8000. THIS PUBLICATION IN MICROFORM 1000' Kline tower. Standing in Nebraska. including Elizabeth Dole 1000' of 6 I/8" coax. Great for TV or FM. Can be moved University Microfilms International >> Secretary of Labor economically. Call Bill Kitchen. TTC. 303- 665 -8000 U.S. Department of Labor FM antennas. CP antennas. excellent price quick deliv- 300 North Zeeb Road. Room N -5419 ery from recognized leader in antenna design. Jampro Dept. P.R.. Ann Arbor. MI 48106 Washington, DC 20210 Antennas. Inc. 916 -383 -1177.

Broadcasting Nov 20 1989 77 Help Wanted Technical Help Wanted Programing Production & Others LABORATORY TECHNICIAN FIELD PBS ENGINEERING PRODUCER We are seeking an experienced electronics technician for our Engineering Lab. Responsibilities include participating in new systems design and development, constructing prototype models for We are looking for an development and test, performing acceptance and evaluation tests on new equipment, and maintaining lab test equipment. Qualifications: 2 years of electronic training with at least 3 years work exceptional story teller with experience in the maintenance and operation of television equipment. Must have the ability to test, 3 years broadcast install, maintain and operate all forms of television equipment, microcomputers, and associated who can also peripheral equipment. PBS offers a salary commensurate with experience and an excellent benefits experience package. Please send letter of interest, resume, and salary reauirements to: shoot or edit. PBS Attn: Carla A. Gibson Resumes should 1320 Braddock Place w demonstrate imaginative Alexandria, VA 22314 PBS and creative approaches to PBS is an equal opportunity employer a variety of topics. Send resumes and tapes to: RADIO P.O. Box 4861 Help Wanted Management Baltimore, MD 21221 Attn: Evening Magazine EOE. M F WANTED: Radio Broadcaster/Manager

IF PROGRAMMERS were the General Managers of KMOX Radio, WCCO Radio, WGN Radio, or WOR Radio, they would be the candidates for this job: VICE PRESIDENT, BROAD- Immediate opening for creative CASTING. MPR operates the nation's largest owned & operat- ed radio network centered in one of America's most liveable TALK SHOW PRODUCER cities of Minneapolis /St. Paul. plant unequaled to manage our successful live morn- With 18 radio stations, a studio production in America, five full-time leased satellite channels, portable ing talk program in Top 15 Market. uplinks, one of the nation's largest radio newsrooms, an unequaled music library, and the country's most honored pro- Must have strong management, gramming, this is a place where radio is thriving. production & interpersonal skills to We are looking for a Vice President to manage the broad- complement top academic creden- cast operation - without responsibility for raising the revenue. tials. 3 -5 years television experience Program directors, operations staff, audience research, broad- required. Strongly prefer previous cast promotion all report to this position. But the quality of the product is the primary concern. talk show experience. If you understand good radio; if you have an ear for mature intelligent broadcasting; if you have a strong interest in infor- Send tape & resume: mation, eclectic musical taste, an enthusiasm for radio's ability to communicate, an ability to make a network of stations Human Resources sound alive, interesting and relevant; if you understand broad- KING 5 Television casting technology and audience research; and if you have experience 333 Dexter Avenue North strong management strengths and major station - we' d like to hear from you. Seattle, Washington 98109 Send us a one -page letter talking about your concept of NO PHONE CALLS PLEASE! , and a resume to: Equal Opportunity Employer Jim Young MINNESOTA PUBLIC RADIO 45 East 7th Street St. Paul, MN 55101 145 RADIO THE Hoy If TEAM MINNESOTA PUBLIC AN EQUAL OPPORTUNITY EMPLOYER t; 1989 MPR

Broadcasting Nov 20 1989 78 Help Wanted Management Help Wanted Sales Continued AmericanMedia WNSR General Manager COOL 105.9 WOCL -FM ßp5 General Manager for Orlando's market 105.9. leader - Oldies Powerhouse COOL WNSR RADIO IS LOOKING FOR AN AMBITIOUS, Dynamic group broadcaster looking for take -charge leader with success stories in SELF -MOTIVATED, CAREER -ORIENTED, ACCOUNT EXECUTIVE sales and programing. WHO CAN MAINTAIN AND DEVELOP NEW BUSINESS, Resumes to: Linda Healy CO -OP AND VENDOR ACCOUNTS. COMPENSATION PLAN OPEN. American Media CALL DEBBIE BEVILACQUA 212 -752 -3586 PO Box 230 WNSR IS AN EQUAL OPPORTUNITY EMPLOYER Patchogue, New York 11772 EOE, M'F

NETWORK ACCOUNT EXECUTIVE Raleigh based Capitol Radio Networks looking for results oriented AIE to generate new business. take over an active account list, prospect. qualify. sell, service clients for radio networks that in- clude: North Carolina and Virginia News Net- works, NC State. Duke, UVA. Washington Red- skins. Winston Cup Today Sports Networks. Must have 2 or more years network radio sales experi- ence, and some college. for a rapidly growing division of Capitol Broadcasting Corp. Resumes to: WANTED: Box 12900 Raleigh, NC 27605 EOE The Best Newsradio Program Director In Radio Help Wanted News

MINNESOTA'S NEWS SOURCE, programming a network of four 4:-;;>94.71M owned -and -operated all- news -and -information radio stations from state-of-the-art, fully-computerized network headquarters in ocirC Minneapolis /St. Paul, has a great staff including 38 reporters, anchors Ute and producers. and all the tools: portable satellite uplink, full -time satel- RADIO NEWSCASTER lite channels, award winning news programming, four incoming national Full -time drive -time newscaster wanted for ma- jor market, FM Washington, DC radio station. 2 and international audio news networks. to 3 years minimum on -air experience required. college optional. excellent writing skills manda- We want a broadcaster who cares about the value of news and its tory. Looking for friendly, intelligent delivery and potential to help audiences understand our region, the nation and the ability to work well under pressure. world. We care about quality. We care about sound and presentation. We SEND TAPES AND RESUMES TO want an effective mix of the elements that an intelligent audience will be CHUCK MORGAN, WLTT-FM 5912 HUBBARD DRIVE interested in hearing. ROCKVILLE, MD 20852 WLTT -FM is a CBS owned station If you know broadcasting; if you recognize quality programming and an equal opportunity employer that is worth spending your career nurturing; if you have the ability to make that programming listenable, interesting, even sometimes capti- vating... we're interested in you. Help Wanted Technical This is a company where the excitement about the impact of live, significant, radio programming is growing. We need a program manager to put resources together in a way that will keep our audience listening too long in the shower, sitting in their parked cars, lingering in bed... Technical Director If you are the nation's best radio news programmer, with the right sense of delivery and production, and significant major-station experi- Senior position in charge of Technical Operations ence, we'd like to hear from you. and R &D at Acoustiguide Corporation, international market leader providing audio Join radio's most honored team of news professionals in one of interpretation to museums and historic sites. America's most liveable cities. Responsibilities cover managing all technical Send us a one page letter talking about your concept of news and operations in the U.S. and overseas including how it should be presented on radio, plus a resume, to: R &D, project feasibility, budget preparation, personnel management and field technical support. Requirements include audio and RF Jim Young background with a minimum 5years technical MINNESOTA PUBLIC RADIO experience; good verbal communications skills; 45 East 7th Street St. Paul, MN 55101 technical sales engineering experience useful. Send resume to: Ms. Eaton MINNESOTA PUBLIC RADIO Acoustiguide Corporation 177 East 87th Street AN EQUAL OPPORTUNITY EMPLOYER New York, NY 10128

Broadcasting No 20 1989 79 Situations Wanted Management ALLIED FIELDS NEED HELP Public Notice GENERAL MANAGER At small- medium market stations? Former owner -now available AVAILABLE SOLICITATION FOR APPLICATIONS TO management & Substantial background as as sales consultant. OPERATE A CABLE SYSTEM IN THE 30 years experience CITY OF SWEETWATER, FLORIDA General Manager includes satellite programing. in medium and major markets. The City of Sweetwater. Dade County. Florida. "I do more than offer advice" is considering awarding a non -exclusive li- 10 years with current company. Ask for Ralph Sherman -815 -725.5615. cense for a cable system to serve the City and Love turnarounds and rebuilds. its residents (Dynamic /Colony presently holds Group management and Miscellaneous non -exclusive license). Applications will be acquisitions experience. accepted from December 1 through Decem- THE WEATHER SOLUTION ber 31. 1989. No applications will be accept- Excellent references. ed after that date. For more information. please Relocate for quality opportunity Edward St. Pe & National Weather Networks contact Marie Schmidt, City Clerk. City of in top 75 markets. The 1988 National Weather Association Ra- Sweetwater. 500 SW 109 Ave.. Sweetwater. dio contributor of the year. AMS Seal Certi- Florida 33174 -1398. or by calling 305 -221- Deanne Johnson 503 -472-1221 fies' customized weathercasts....complete 0411 for a copy of the application require- barter. ments and requirements for operating such a cable television system. CALL 1- 800 -722 -9847 MARIE O. SCHMIDT CITY CLERK CABLE Help Wanted Technical Programing Service CABLE TV NETWORK Lum and Abner New York City Are Back ... piling up profita Interesting and diversified staff positions are available for sponsors and stations. 15- minute programs from CAMERA the golden age of radio. PROGRAM DISTRIBUTORS PO Drawer 1737 AUDIO Jonesboro, Arkansas 72403 501972 -5884 CHYRON ENGINEERING Miscellaneous Service TECHNICAL DIRECTOR SEXUAL DYSFUNCTIONS Candidates must have a minimum of 2 years experience STRESS DISORDERS SHYNESS We offer competitive starting salaries commensurate with experience Intensive half-day/full-day sessions for plus full benefits package. bus _professionals 8 executives. REMO FABBRI, JR. M.D., Medical Behaviorist. Send resume with salary history and requirements to: (B.A. Harvard M.D. Yale) 32 Trumbull St., New Haven, CT easy access to airports. Box 1113CT, c/o Suite 501 tpks, train). 203- 787 -4589. 1500 Broadway, NY, NY 10036 Major credit cards welcome. Equal opportunity employer, M/F

Employment Services Help Wanted Instruction 7 California I Broadcast Job Bank BOSTON UNIVERSITY For application information call COLLEGE OF COMMUNICATION (916) 444 -2237 1 Chairman, School of Broadcasting and Film California Broadcasters Association IL----- o-- - -r.ri The College of Communication is seeking a leader with exceptional qualities to guide and administer the School of Broadcasting and Film at Boston University. The School (Department) has recently been restructured into two programs, ext. TV 1- 900 -234 -INFO (88) one in television studies and one in film studies. Both programs include a JOBPHONE production component The new Chairman is expected to oversee the further development of these programs, supervise the allocation of resources, work with THE NATIONAL JOB LISTING SERVICE other departments on interdisciplinary projects, and stimulate contacts with the FOR THE COMMUNICATIONS INDUSTRY television and film industries. A major goal of the School of Broadcasting and $2 per minute From any touch tone phone Film is to increase public awareness of critical issues arising from these studies. The successful candidate will have an outstanding professional record spanning both of the departmental programs and will teach in at least one of them. PROMOTION AND Adoctorate is desirable, though not essential, but the candidate must have a PRODUCTION JOBS proven ability to reach non -academic audiences. The candidatewill be expected Great jobs are available...but do you to assume his/her responsibilities in time for the beginning of the 1990/91 know about them? The MediaLine daily academic year. Women and minority candidates are encouraged to apply. telephone report puts you in touch with the best jobs. MediaLine has jobs for re- To apply, send a letter of application, a curri :alum vitae, and the names and porters, anchors, sportscasters, weather - casters, producers, assignment editors, addresses of three references to: promotion and production and pro- gramming people. For details call: Faculty Search Committee, c/o Assistant Dean 800 -237 -8073 Phyllis Robbins, College of Communication, 1 640 Commonwealth Avenue, Boston, MA 02215. Deadline for receipt of application dee is January 31, 1990. THE BEST JOBS ARE ON THE LINE Boos &4,isesty is as opal opporfwity, gfbwafive adios rmyfo,rr. PO Box 51909, Pacific Grove, CA 93950

Broadcasting Nov 20 1989 80 Business Opportunities For Sale Stations

KOZACKO HORTON COMPANY Investor Wanted Broker, tt Cortsulldnl. lo Ill(' Cunununirdlinn. Indurr. 5.1 million for a Network 27TH MARKET Principals Only KANSAS CITY FM I/2 PRICE 407 -774 -1277

MANAGEMENT FRIENDLY INVESTORS Contact exclusive broker: Don Roberts Seek proven, Top Quality General Managers KOZACKO HORTON COMPANY management and Radio Stations. Substantial P.O. Box 39010 Sarasota, Fl. 34238 equity, incentives assured: Minority positions or 1 buyouts of existing shareholders considered. (81 3) 966 -341 Send business plans and/or success story to: Box 151, 527 Third Ave., NY, NY 10016 NF&A1 INVESTMENT OPPORTUNITY IMEDIA BROKERS APPRAISERS Norman Fischer & Associates, Inc. OF A LIFETIME RADIO TV LPTV Media Brokerage Appraisals A Confidential & Personal Service FOR SALE BY OWNER Management Consultants BURT WORLD CLASS RECORDING STUDIO SHERWOOD Central Texas AM /FM Combo IN MID -SOUTH INC 'Y' (Al College Town 4171 Dundee Rd.. Suite 269, Northbrook IL 60062 4 $2.2 million. terms Two Studio Recording Complex designed in Only Full Class C by Tom Hindley at a cost excess of 708 -272 -4970 "/,N $1.000.000.00 features one $300K in Texas Medium Market State -of -the Art recording equipment. $1 million Studio & Mixing rooms ranking among the Contact Bill Prikryl at NF&A World's largest. Three years in the making. 1209 Parkway, Austin, Texas 78703 11/2 yr. Top Rated complex offers this old FOR SALE 512- 476 -9457 Pvt. Producers, Jingle Cos. and Independent Labels 2 NETWORK AFFILIATED unsurpassed. perfect sound TV STATIONS. PROPRIETORY CONCERNS ONE IN STATE CAPITOL. CHARLESTON, W. VA NECESSITATE EARLY DISPOSAL , ASKING S8.5 MIL. CALL for Terms at: FM B1 318 -868 -8873 or 318-868 -6907 312- 368 -0007 INFO $1.1 Million Terms Contact: Ray Rosenblum Phone: 412-936-6311 I L Help Wanted Instruction Continued TEXAS BEST BUY Strong AM covering Austin and soon San Antonio with city grade. ANNOUNCEMENT OF FACULTY OPENINGS priced under $500.000 University of Minnesota JAMAR & ASSOCIATES P.O. BOX man, Austin. Texas 78716-0877 School of Journalism WILLIAM W. JAMAR OR PAUL MAYES JAMAR and Mass Communication 512 -327.9570 The University of Minnesota School of Journalism and Mass Communication invites appli- cations for three tenure track or tenured faculty positions at the assistant or associate COMBO For SALE professor level, beginning in September 1990. Faculty will participate in both undergradu- Greatest, Fastest Growth Area in Mississippi, 80 MIL- LION DOLLAR SHOPPING MALL OPENING MARCH ate and graduate programs of teaching and research. We encourage applications from both NEXT YEAR! Best Radio buy of 1989. New Retail. New professionals and academics. We are looking for experienced energetic people with strong Factories everywhere you look. New NASA Rocket Plant also Great Equipment Best Radio buy of 19891 professional and research credentials. Owner must sell quickly Please write In Confi- dence: Robert Callahan, Tupelo Communications, One position involves teaching print courses in a PC- computer networked lab. Inc., PO Box 240, Pontotoc, Miss 38863. BA degree with four years of professional experience is required; graduate

degree with 1 -2 years teaching experience and more extensive reporting experience is preferred. The other two positions involve teaching in one or more of the following areas of specialization: International communication, broadcast journalism, visual BUYING A STATION? communication, and news -editorial journalism. BA degree is required; prefer- ence will be given to persons with the Ph.D. and/or extensive professional Contact experience BROADCAST MEDIA LEGAL SERVICES Priorities for these positions will be established by December 15, 1989. a service of McCabe & Allen For complete information about the positions, write or call Director Dan Wackman, School of Journalism and Mass Communication, 206 Church St. SE. Minneapolis, MN 55455, FOR IMMEDIATE LEGAL ASSISTANCE CALL 612 -625 -9824. To apply, send a letter describing teaching and research interests. vita. 1- and examples of written or visual work. Please indicate which position you are applying 800 -433 -2636 for. (In Virginia, call 703 -361 -6907) QUALITY, FLAT FEE LEGAL SERVICES The University of Minnesota is an equal opportunity educator and employer and specifically invites AMEX MCI VISA and encourages applications from women and minorities CHOICE Applications must be postmarked by January 31, 1990

Broadcasting Nov 20 1989 81 For Sale Stations Continued

ARIZONA FULLTIME AM 5 KW AM NON -DIR Six figure cash flow $89,000 TERMS Includes Norman Fischer & Associates, Inc. real estate Signal covers 1,000,000+ Have other SW opportunities Media Brokerage Appraisals LOADED, MODERN, GOOD SALES Joe Davis & Assoc 602 -945 -0373 Management Consultants FM papers filed PO Box 8441, Scottsdale, AZ 85252 Texas Gulf Coast AM /FM Class C Reply to Box M -48 Cash Flow $2.5 million, including real estate CASH FLOW FINANCING Top 50 Southwest Market SOUTHERN CALIFORNIA COMBO Class A Turnaround We purchase Accounts Receivable $1.3 million, terms Best value in the West. Less than 10X cash National and Local flow. Includes studio /office building and Contact Terrill Fischer at NF &A tower site real estate. These exceptional 1209 Parkway, Texas 78703 Austin, properties offered at $2.3 million with terms 512- 476 -9457 MFR FINANCIAL (714) 544 -7131 to qualified buyer. BILL EXUNE kV/ ANDY MCCLURE ALBUQUERQUE, ABSOLUTE AUCTION Wileam C91 tx,,/ine, Crc. WAJN RADIO NEW MEXICO 9.46 ACRES w/TOWER CLASS C FM Media Brokers Consultants 207 Main St. $2 Ashland City, TN MILLION 4340 Redwood Hwy. Suite F 230 San Rafael, CA 94903 AS A WHOLE SELLING 505- 823 -9631 TEL (415) 479.3484 FAX (415) 479.1574 NO BID TO BE REJECTED NASHVILLE MARKET JOHN EWING - 615 -292-6619 Thurs. Dec. 7 11:00AM FOR SALE BOB KIMEL'S WKIO AM (1,000 Watt ND Fulltime) Eustis/Leesburg, Fla. NEW ENGLAND MEDIA, INC. $350,000 terms - $300,000 cash including Real Estate and Equipmen $25,000 DOWN WKFL AM (1,000 Watt ND Daytime) BushnellAMIdwood, Fla. Buys this full time AM in arlo, Illinois. Present $225,000 terms - $175,000 cash cash flow and real estate income will carry including Real Estate and Equipment expenses, including debt service. Excellent __ -o Box aesc_-. SELLING PRICE - BOTH STATIONS TOGETHER terms $225,000.

BOX ? ?? $575,000 - Terms - Including Real Estate Call Mike Starr in our Illinois office cio Broadcasting Magazine and Equipment 618- 549-0543 or any office of $475,000 - Terms - Including Real Estate New England Media, Inc. 1705 DeSales St., NW and Equipment Washington, DC 20036 904 -793.2595 8 DRISCOLL DR., ST. ALBANS, VT. 05478 904 -793 -3167 802 -524 -5963

BROADCASTING'S CLASSIFIED RATES All orders to place classified ads & all correspondence pertain- Opportunities advertising require display space. Agency corn- ing to this section should be sent to: BROADCASTING, Classified mission only on display space. Department, 1705 DeSales St., N.W., Washington, DC 20036. Blind Box Service: (In addition to basic advertising costs) Situa- Payable in advance. Check or money order only. Full & correct tions wanted: $5 per ad per issue All other classifications: $10 payment MUST accompany ALL orders. All orders must be in per ad per issue. The charge for the blind box service applies to writing advertisers running listings and display ads. Each advertisement have box number. BROADCASTING will not forward Deadline is Monday at noon Eastern Time for the following must a seperate writing samples, or other oversized Monday's issue. Earlier deadlines apply for issues published tapes, transcripts, portfolios, materials; such materials are returned to sender. Do not use during a week containing a legal holiday. A special notice an- folders, binders or the like. nouncing the earlier deadline will be published above this rate - card. Orders, changes, and/or cancellations must be submitted Replies to ads with Blind Box numbers should be addressed in writing. NO TELEPHONE ORDERS, CHANGES, AND /OR CAN- to: Box (letter & number), c/o BROADCASTING, 1705 DeSales St., CELLATIONS WILL BE ACCEPTED. NW, Washington, DC 20036. When placing an ad, indicate the EXACT category desired: Word count: Count each abbreviation, initial, single figure or Television, Radio, Cable or Allied Fields; Help Wanted or Situa- group of figures or letters as one word each. Symbols such as tions Wanted; Management, Sales, News, etc. If this information 35mm, COD, PD,etc., count as one word each. A phone num- is omitted, we will determine the appropriate category according ber with area code and the zip code count as one word each. to the copy. NO make goods will be run if all information is not is responsible for errors in printing due to included. The publisher not No personal ads. illegible copy -all copy must be clearly typed or printed. Any Rates: Classified listings (non -display). Per issue: Help Wanted: and all errors must be reported to the Classified Advertising $1.20 per word, $22 weekly minimum. Situations Wanted: 600 Department within 7 days of publication date. No credits or per word, $11 weekly minimum. All other classifications: $1.30 make goods will be made on errors which do not materially per word, $24 weekly minimum. affect the advertisement.

Rates: Classified display (minimum 1 inch, upward in half inch Publisher reserves the right to alter classified copy to conform increments). Per issue: Help Wanted: $90 per inch. Situations with the provisions of Title VII of the Civil Rights Act of 1964, as Wanted: $50 per inch. All other classifications: $120 per inch. For amended. Publisher reserves the right to abbreviate, alter, or Sale Stations, Wanted To Buy Stations, Public Notice & Business reject any copy.

Broadcasting Nov 20 1989 82 tant counsel. Peters Griffin Woodward, New York, to same capacity; Bill Tiernan, account execu- Media Jeannene manager of internation- Jacques, tive, Harrington Righter and Parsons, New al finance, United States Tobacco, Green- York, to same capacity; Bruce Trotter, time wich, Conn., joins WWMT(TV) Kalamazoo, buyer, ACR, New York, to account execu- Mich., as controller. tive.

Appointments at Katz: Toni Harrison, ac- count executive, MMT Sales, New York, Sales and Marketing to sales executive; Dan Carlin, research ana- lyst, New York, to team manager; Mitchell Graham Phillips, chairman, Ogilvy & Math- Elovitz, sales assistant, Seltel, New York, er U.S., and president, Ogilvy & Mather to research analyst there; Pam Savigni, ac- North America, New York, named chair- count executive, wsrM -TV Syracuse. N.Y., man and chief executive, Ogilvy & Mather to sales executive, Los Angeles; Kirstin So- Worldwide. Alexander Brody, president, in- derberg, sales assistant, KCOP(TV) Los An- ternational, Ogilvy & Mather, New York, geles, to sales executive there; Sydney Ann Ellis Klein named president and chief executive, inter- Bumpass, client service representative, Ar- national operations. bitron, Dallas, to account executive, Katz Judy Ellis, station Melane Kinney Hoffman, account supervi- Radio there. Appointments at Katz's Re- manager, WQHT(FM) sor, Demain, Vickers, Alexandria, Va., bublic Radio: Eric Kert, account executive, New York, named joins Porter /Novelli, Washington, as VP. TeleRep, New York, to same capacity; Mar- VP, general manager. cia Mills, account executive, WODS(FM) Bos- Michael Hedge, senior VP and associate me- ton, to account executive, Los Angeles. Jonathan Klein, VP dia director, BBDO, New York, named and general manager, Appointments at Katz's Banner Radio: Chip senior VP and director of media services, White, account executive, Eastman Radio. WJZ -TV Baltimore, Chicago. joins co -owned KYW- New York, to same capacity: Chris Mitsos, TV Philadelphia in Appointments at TeleRep: Bob Miggins, di- territory manager, Fort Howard Cup Corp., same capacity. Mar- rector of West Coast operations, Petry, Los Riverside, Calif., to account executive, Los cellus Alexander, sta- Angeles, to VP, West Coast manager; Ron Angeles; Dennis Sternitsky, sales represen- tion manager, WJZ- Garfield, team manager, San Francisco and tative, Lanier Business Systems, Chicago Alexander succeeds Klein. Los Angeles, to San Francisco sales manag- to account executive there. Appointments at er; Nancy Snell, former account executive, Katz's Christal Radio: Kim Putman, account Philip R. Beuth, VP, early morning pro- graming, ABC Entertainment, New York, named senior VP, ABC Television Net- work Group. Friend of Jamaica Robert McGann, station manager, WCCO -TV Minneapolis, named VP and general man- ager. Ken Rees, director of local program- ing, sports and weather, wCCO -Tv, suc- ceeds McGann. Joe Lentz, general manager, WHO -TV Des Moines, Iowa, named VP of parent compa- ny, Palmer Communications. William F. Turner, special assistant to presi- dent, Citadel Communications Co., group owner of five TV's, joins KTIV(TV) Sioux City, Iowa, as VP, general manager. John Bennett, station manager, WAPA -TV San Juan, P.R., named president, general manager. Donald Epstein, director of finance and ad- ministration, WCBS -FM New York, joins WNYW(TV) there as VP, director of finance.

Bill Early, general manager, KXUS(FM) Stanley S. Hubbard, efforts" following the Annual Jamaica Springfield, Mo., joins WXCL-AM -FM Peo- president and CEO of St. devastation of Charity Ball in New ria, III., as VP and general manager. Paul -based Hubbard Hurricane Gilbert in York. Among those William R. Goetz Jr., area VP, Northeast Broadcasting, was 1988. Hubbard attending the ball were region, Comcast Cable Communications, presented with the Broadcasting aired (l -r): Glen Holden, Philadelphia, named regional VP, South- 1989 International disaster relief PSAS newly appointed U.S. east region, Jupiter, Fla. Humanitarian Award on its stations which ambassador to by the American Friends aided Victor J. Garvey Jr., director, corporate in providing Jamaica; Keith Johnson, of New events and travel services, NBC, Burbank, Jamaica, funds, supplies and Jamaican Calif., named VP, corporate events and York. Hubbard received equipment to ambassador to the U.S.; travel services. the award for Jamaica in a matter of Hubbard, and Donald "outstanding days. The award was Dawson, program Shirley L. Daniels, legal assistant, Paragon humanitarian presented at the Eighth chairman. Cable Manhattan, New York, named assis-

Broadcasting Nov 20 1989 83 operations manager, to VP of regional oper- executive, KXTx -TV Dallas, to same capaci- ations; Davis J. Warehime, ty there; Peter O'Leary, sales representative, Owl call regional opera- tions manager, to VP of regional opera- CKLW(AM) -CKMR -FM Windsor, Ontario, The Retirement Research Founda- tions. Canada, to account executive, Detroit; Ran- tion, Chicago, is now accepting en- dy Becker, account executive, Los Angeles, tries for its annual National Media Janet Belavich, associate producer, Morn- to sales manager, Seattle. Owl Awards competition. The compe- ing Exchange, live, morning talk show, WEWS(TV) Cleveland, named producer. R. Scott Mayes, general sales manager, tition is for television programs, WCBS -TV New York, joins WIP(AM) Phila- films and videotapes which cover is- Katherine A. Hogan, VP and counsel, enter- delphia as director of sales and marketing. sues related to aging, "capturing au- tainment, Viacom, New York, named se- thentic images of older persons nior VP, general counsel, entertainment. Bob Galle, general sales manager, KTVx(TV) and illuminating the challenge and the Salt Lake City, joins WLFL -TV Raleigh, promise N.C., in same capacity. of an aging society" Entries must be produced in the News and Public Affairs Mira Simon, national sales manager, U.S. and released or initially broad- KJR(AM) -KLTX(FM) Seattle, named general cast or cablecast between Jan. 1 and Al sales manager. Laura Kussick, retail mar- Dec. 31, 1989. Entry forms are avail- Berman, senior producer, CBS This Morning, keting manager, KJR -KLTX, named local able from Ellen Meyers, project direc- New York, named senior broad- cast Ted Savaglio, VP, sales manager. tor, The Center For New Television, producer. adminis- tration, CBS News, New York, named se- Pete Anderson, local sales manager, KTHI- 912 S. Wabash, Chicago, Dl., 60805, (312) 427 -5446. nior broadcast producer, CBS This TV Fargo, N.D., named general sales man- Morning. ager. Joe Ryan, director of media and re- search, Simmons Advertising, Grand John Terenzio, producer, ABC News, New Forks, N.D., joins KTHI -TV as national sales York, joins NBC as executive producer, manager. Programing Weekend Nightly News. Stuart Pruzansky, local account Rich Kirkland, news director, W1tB(FM) Bos- executive, Thomas F. Frank, pro- WCtx(TV) Miami, named local sales manag- ton, joins WRKO -AM -FM there in same ca- graming director, Or- pacity. er. bis Communications, Mary Ellen Kurtz, general sales manager, Los Angeles, named John Culliton, managing editor, 10 p.m. KJR(AM) -KLTX(FM) Seattle, joins WXKS -FM VP of programing. news and Dimension staff (in-depth stories which appear 10 news), WCCO -TV Medford, Mass. (Boston), as local sales Meg Daley on p.m. Olmert, Minneapolis, named news director. manager. manager of co -pro- Appointments in sales department, ductions, National Robert F. Ellison, producer -director, TBS KATV(TV) Little Rock, Ark.: Brad Davis, Geographic Televi- Sports, Atlanta, joins WGN -TV Chicago in national sales manager, to local sales man- sion, Washington, same capacity. ager; Mark Renner, national account repre- named co- production Harvey Goldberg, executive news producer, sentative, Petry, Chicago, succeeds Davis; coordinator. Lisa Frank WDIV(TV) Detroit, named news manager. Corey Little, account KFSM -TV Truitt, - executive, associate pro Bill Patrick, director of news operations, Fort Smith, Ark, to same capacity; Laur ducer, National Geographic Television, CITY -TV Toronto, Canada, succeeds Gold- Story, sales assistant, inventory control, to named producer. berg. sales service manager. Appointments at ITC: Tony Dwyer, VP, do- Steve T. Phillips, mestic sales manager, Group W assignment manager, Chuck Cowdrey, marketing communications Produc- Newslink, Washington, tions, Los Angeles, to VP, Midwest sales, joins Newsfeed, consultant, Wishonow Group, Marblehead, Group W, there as assignment editor. Mass., joins WLVI -TV Cambridge, Mass. Chicago; Mike Russo, manager, Eastern (Boston), as national sales manager. sales, Qintex, New York, to VP, Northeast Marla Crews, operations manager, Jackson- sales, Los Angeles; Aida Tajaddodi, director ville Radio Network, Jacksonville, Calif., Thomas VanBenschoten, account execu- of production accounting, New World Pic- joins WIUS(TV) there as news assignment tive, WBAL -TV Baltimore, named national tures, Los Angeles, to director of produc- manager. sales manager. tion, budgeting and cost control, ITC Pro- Robert Garcia, news director- anchor, Alan Sawyer, ductions, Studio City, Calif. national account exeuctive, WLTT(FM) Bethesda, Md. (Washington), TeleRep, Atlanta, joins KTUL -TV Tulsa, Rand Stoll, executive VP of marketing and joins CBS Radio Stations news service Okla., as national sales manager. sales, LBS Communications, adds duties of there as executive producer -correspondent. S. managing international David Hoffman, promotion director and operations. Sid Leader, freelance writer- producer, account executive, WGOT(TV) Merrimack, Lorna Ozmon, station manager, WROR(FM) Washington, joins WUSA(TV) there as news N.H., named national sales manager. Boston, joins WQSR(FM) Catonsville, Md. writer. (Baltimore), as Mimi Reichert, copywriter, DDB Needham, program director. Norm Schrader, recently retired regional Chicago, named associate creative director. Charles G. Hathaway Jr., program coordina- managing editor, WDAY -TV Fargo, N.D., Kimberly Kilchenmann, account executive, tor, WKCF(TV) Clermont, Fla. (Orlando), joins Prairie News Journal, statewide news Needham Harper Worldwide, Chicago, named program manager. program, Prairie Public Television there, as named account supervisor, DDB Needham. associate producer. Dave Elliott, music director, WAVA(FM) Ar- Stephen R. Brazil, VP, sales, Hudson Sup- lington, Va. (Washington), adds duties of Reggie Jackson, former California Angel, ply, Atlanta, joins Midwest CATV, assistant program director. joins KTLA(TV) Los Angeles as color com- Charleston, W.Va., as VP, marketing. mentator, California Angels broadcasts. Scott E. Mason, air personality and produc- Rosemary Ritter Berry, Joe Torre, color commentator, California director of creative tion director, WCQL -AM -FM Portsmouth, services, DLT Entertainment Ltd., New N.H., named assistant program director. Angels, KTLA, named play -by -play an- York, joins Hale & Husted Associates Pub- nouncer. Appointments at Va.- lic Relations there as associate and senior TeleCable, Norfolk, Tony the based cable multiple system operator: Kubek, analyst, Baseball Game of account executive. Week, NBC Sports, New York, joins Madi- James S. Key, VP, to executive VP; Gordon Jude Listengart, account executive, John son Square Garden Network there as ana- R. Herring, VP, to executive VP; Alfred R. Blair York, lyst for New York Yankees and for pre- & Co., New joins Seltel, Los Ritter Jr., chief financial officer, to execu- Angeles, in same capacity. game show, Yankees Scorecard. tive VP of finance; Daniel F. Basnight, di- Michelle K. Pitcher, account executive, rector of marketing, to VP of marketing; L. Matt Meagher, investigative reporter, Bloom Agency, Dallas, joins DMB &B, St. Patrick Mellon, director of programing, to KMOV(TV) St. Louis, joins WBZ -TV Boston Louis, in same capacity. VP of programing; Lawrence Brett, regional in same capacity.

Broadcasting Nov 20 1989 84 Kevin E. Frazier, college /audience relations cipient or LongressIUrrar n war u rva r.nwa- Technology associate, Delta College, University Cen- plary Service to the Public. ter, Mich., joins West Michigan Public William J. McCarter, president and general Broadcasting, Grand Rapids, Mich., as manager, noncommercial WTTW(TV) Chica- George Falardeau, director, production and promotion manager. broadcast operations planning, NBC, Bur- go, named recipient of 1989 Board of Gov- bank, Calif., named VP, facilities and ser- ernors Award by Chicago chapter of Na- vices, operations and technical services. tional Academy of Television Arts & NBC West Coast. Allied Fields Sciences. Appointments to New York State Broad- Edward A. Knapp, di- D. Per- Renee Licht, acting deputy general counsel, casters Association, Albany: Donald rector of station ooper- deputy general ry, WNYT(TV) Albany, to board chair; Rod ations, WNBC -TV New FCC, Washington, named counsel. Calarco, WCBS -FM New York, to vice chair, York, joins radio; Cathy Creany, WTVH(TV) Syracuse, to WNYW(TV) there as vice chair, TV; Joseph A. Reilly, NYSBA, director of engineer Albert H. Crane Ill, to president; Mark Bench, WNSR(FM) New ing. former VP, informa- York, to secretary; John Kelly, WPTR(AM)- Ronald Lambert, cor- tion enterprises, CBS WFLY(FM) Albany, to treasurer. Directors: porate program man- Broadcast Group, Randy Bongarten, Emmis Broadcasting, ager, Polaroid Corp.. New York, joins New York; Gener Collins, WTZA(TV) Kings- Cambridge, Mass.. Y UPI, Washington, as ton; Arnold Klinsky, WHEC -TV Rochester; joins Ampex Record- VP. television sales Lary Levite, WBEN(AM)- WMJQ(FM) Buffalo; Knapp ing Media Corp.. Elaine Norton Hooker, George Pine, McGavren Guild Radio, New Opelika, Ala., as VP, engineering. former bureau chief, York; Thomas Shannon, Multimedia Enter- tainment, New York; Robert I. Wein, Holder, senior VP, Solder Re- Associated Press, Thomas W. Port Jervis; William J. moval Co., Corvina, Calif., joins Pioneer Hartford, Conn., and WDLC(AM)- WTSX(FM) Pearce, WXXI- AM -FM -TV Rochester. Communications of America, Upper Saddle Ple theology student, An- Crane River, N.J.. as director, cable television dover Newton Theo - Appointments at Cable Television Associa- division. ogical School, Newton, Mass., rejoins AP tion of New York, Albany: Earl Guam, as deputy director, corporate communica- United Artists Cablesystems Corp., Mont- James E. Bedison, plant manager, printed ions, New York. vale, N.J., chairman; James A. Kofalt, circuits operation, GTE Products Corp., to Cablevision Systems Corp., Woodbury, to Muncy. Pa., joins C -COR Electronics, Al- Bruce I. Jaret, senior marketing analyst, Te- first vice chairman; Rita M. Valentino, Au- toona, Pa., in same capacity. C -COR de- lemundo, Washington, joins Cabletelevi- burn Cablevision, Auburn, to second vice signs manufactures electronic equip- and sion Advertising Bureau there as manager chairwoman; Richard Aurelio, Time Warner ment used in cable TV systems. of sales development. Cable Operations, New York, to treasurer; Joseph A. Garzillo, satellite syndication co- Margaret E. Jaffie, public affairs specialist, Michael J. Rigas, Adelphia Communica- ordinator, Compact Video, Burbank, Voice of America, Washington, named re- tions, Coudersport, Pa., to secretary. Board Calif., joins Atlantic Satellite Communica- tions, Northvale, N.J., as traffic coordina- tor. SUBSCRIPTION ORDER CARD Fill In, sign and mail to: Broadcasting Circulation Department Promotion and PR ECable Broadcasting /Cable 1705 DeSales St, NW Amelie F. Tseng, senior account executive, Washington, DC 20036 Bender, Goldman & Helper, New York, joins Group W Satellite Communications there as manager. public relations, Request YES, I want to receive an introductory subscription to Television. Broadcasting Cable at no charge. Joseph Tropiano, associate director of edi- torial services, noncommercial WNET(TV) Name Newark, N.J. (New York), to director of editorial services. Tale Sue Raymer, VP of marketing, Harmony Company there as Gold, Los Angeles, joins KCOP(TV) Address media supervisor. City State Zip Lisa M. Brancato, promotion director.

WMTG(AM)- WNIC(FM) Detroit, joins WXYT Phone No ( WVAE(FM) there in same capacity. (AM)- Date Signature Ken White, continuity director, WWRC(AM)- PLEASE PRINT OR TYPE WGAY(FM) Silver Spring, Md. (Washing- ton), named creative service director. Appointments in promotion department. BUSINESS CLASSIFICATION: noncommercial WGBH -TV Boston: Jeanne Hopkins, director of news/public informa- Please check the category that best describes 6 Microwave or Telephone Company tion. University of Massachusetts, Am- your firm's primary business (please check o 7 Commercial Television Broadcaster herst, to director, press/public relations; Ju- only one). 8 Cable TV Component Manufacturer lie Eggleston, promotion coordinator, to 1. Cable TV systems Operations o 9 Cable TV Investor publicist; Estrella Pujadas, promotion assis- a. Independent Cable TV System 10 Financial Institution, Broker or Consultant 11 Law Firm or Government Agency tant, to promotion coordinator. o b. MSO (two or more Systems) 2. Cable TV Contractor o 12 Program Producer or Distributor George Riddell, promotion manager and O 3. Cable TV Program Network 13 Advertising Agency production manager, KADY -TV Oxnard, o 4. SMATV or DBS Operator 14 Educational TV Station, School or Library (Fres- o 5. MOE. STV, or LPTV Operator o 15 Other Calif., joins KMPH(TV) Visalia, Calif. (Please describe) no), as promotion manager.

Broadcasting No 20 1989 85 tions, WVUE(TV) New Orleans, joins Law Plowing it back Enforcement Television Network, Dallas, as VP of programing.

Deaths

Clarence Ansel Chaney, 63, founder, Chaney Media Brokers, Bedford, Mass. - based brokerage and consulting firm, died of cancer Nov. 2 at Lahey Clinic, Burling- ton, Mass. Chaney began his broadcasting career in 1960 as account executive, WKGN(AM) Knoxville. He moved to Boston in 1965 as general manager of WXHR -AM -FM (now WJIBIFMI). When station was sold in 1967, he formed Chaney Broadcast Con- sulting and two years later expanded into media brokerage, renaming his company Chaney Media Brokers. In early '70s he was station manager of WMEX(AM) Boston and also taught broadcast management Leonard H. Goldenson of the contribution James L. Loper, ATAS (second from right), course at Emerson College there. He is was announced at an executive director; survived by his wife, Mary, Hol- long -time chief executive daughter, Academy Forum Elton Rule, foundation ly, and son, Stephen. His daughter Holly of ABC Inc. and now Luncheon on Nov 13 president and will now head Chaney Media Brokers. chairman of the that featured an chairman of RP executive committee, address by Jack Valenti, Companies Inc., Los Richard J. Vorisek, 71, sound mixer for tele- vision and Capcities /ABC, donated president and CEO of Angeles ( and a former films, died of kidney failure Nov. 7 $1 million to the the Motion Picture president of ABC), at Stamford Hospital, Stamford, Academy of television Association of who has been Conn. Vorisek worked on The Honeymoon- Arts & Sciences America, Washington undergoing medical ers for many years. He worked on numer- ous programs including CBS programs 20th Foundation -the largest (see page 46). treatments; Goldenson, Century and 21st Century with Walter bequest ever received Present for the and Leo Chaloukian, Cronkite, CBS Reports, and various spe- by that foundation. News ceremony (1 to r): ATAS president. cials. He is survived by his wife, Margaret, two daughters, Maryjane and Barbara, and members: Leo Calistri, NewChannels ty, New York, adds duties of VP at Foun- son, Richard. Corp., Syracuse; Kelvin Fee, TCI of New dation. York, Poughkeepsie; Ellen Filipiak, Conti- Louis Gualtieri, 62, known as Lou Terri, nental Cablevision, Ossining; Robert Merri- Dave Bender, VP, research, USA Network, operations manager and air personality, lees, Paragon Communications, Mahwah, New York, joins R.H. Bruskin Associates wloF(FM) Waterbury, Conn., died Oct. 23 N.J. Inc., New Brunswick, N.J., as president at Saint Francis Hospital and Medical Cen- and CEO. ter, Hartford, Conn., from injuries sus- Appointments at North Carolina CATV As- tained in auto accident. He had been with sociation, Raleigh: Bruce Mears, Tom Evans, operations manager, Tar River station for I 1 years. He is survived by four WCMB(AM)- WIMX(FM) Harrisburg, Communications, Rocky Mount, to presi- Pa., joins daughters, Lisa, Donna, Amy and Anna. dent; Jeff King, ATC, Charlotte, to VP; Joe Harris Communications, Haverton, Pa.- Haight, Asheville Cablevision, Asheville, to based radio programing consulting firm, as Rex R. Reck, 51, engineering supervisor, secretary; Larry Ott, Outer Banks Cablevi- VP, programing. WZZM -TV, Grand Rapids, Mich., died of heart attack Oct. 17 at his home there. Reck sion, Kill Devil Hills, to treasurer; Michael Devin Brian Jones, financial analyst, Martin began his broadcasting career in 1960 with Mason, The Disney Channel, Atlanta, to Marietta, Bethesda, Md., joins Media Ven- noncommercial WTVS(TV) Detroit. He associate representative; Wade H. Hargrove, ture Partners, McLean, Va. (Washington), joined WZZM -TV as part original group Tharrington Smith & Hargrove, Raleigh, to as manager of market development. of general counsel. Directors: Harris Bass, Ca- that constructed station. He is survived by tawba Valley Cable TV, Hickory; Rob Jonathan Knopf, director of news opera- his wife, Elisa, and daughter, Amy. Bridges, Jone Intercable, Lowell; Bill Carey, ATC, Fayetteville; Adrian Cox, Summit Ca- ble Services, Winston- Salem; Bill Greene, INDEX TO ADVERTISERS Vision Cable, Wilmington; Rob Ware, Cab - levision Industries, Cary. Accuracy in Media 22 American Chiropractic Association 51 Paul Norton, executive director, Wisconsin Ampex 20 -21 & Co. 60 Blair Public Broadcasting Networks, Madison, Blackburn Television 23 Bonneville named chair, Organization of State Broad- International Corp. 45 Buena Vista Television 13, 15, 17 Business casting Executives, Columbia, S.C. Robert Radio Network 55 Chapman Associates 68 Classified Ads 74 -82 G. Ottenhoff, general manager, New Jersey Network, Trenton, named vice chair, Conus Communications /Front Cover Crisler Capital Co. 64 Norman OSBE. Fischer & Assocs. 62 GTE Spacenet 26 Health NewsFeed 54 Appointments at Gannett Foundation, Hughes Communications 49, Cover 4 Impact Resources 11 Inves- Washington: Eugene C. Dorsey, president tor's Daily 71 King World 5, 7, 8 -9 Mahiman Co. 61 and CEO, takes early retirement to devote Media Venture more time to Independent Sector, Roches- Partners 59 Morgan Stanley & Co. 39 Morgan Stanley International ter, N.Y., as chairman; Charles L. Overby, 41 NBC News 19 Professional Cards 73 Services Directory 72 senior VP, succeeds Dorsey; Gerald M. Sass, VP, education, to senior VP; Everette Sony Broadcast Products 37 SRDS 53 Video Brokers 24 Warner E. Dennis, executive director, Gannett Cen- Bros. Domestic Television Distribution/Cover 2 -3 ter for Media Studies, Columbia Universi-

Broadcasting Nov 20 1989 86 (ìft:10 H'stater)

Fun and profit at Viacom nior VP, business administration and enter- prises. Stephen Sheffer, executive vice Henry Schleiff sums up what he enjoys president, film programing and home vid- about the entertainment business: "One eo, HBO, and a colleague of Schleiff at the would be hard pressed to find an industry time, says that the original programing area where the people are as fun to be around. didn't have a lot of money to spend in those They are intelligent, innovative and aggres- days: "Henry managed to build strong rela- sive. I think most people have either a sense tionships with the people he dealt with and of humor or an appreciation of a sense of nurtured a creative environment where peo- humor, and there is a great degree of short- ple wanted to be. That enabled him to put hand sympatico in the business." projects and shows together with chewing A similar characterization is used by gum and bailing wire." friends to describe the 4I- year -old senior Among the deals was one struck with vice president of Viacom, who is also Biondi, who had left HBO and was now at chairman and CEO of the company's enter- Columbia Pictures, which in July of 1987 tainment and broadcast operations. The two had just named him head of Columbia en- divisions account for a quarter of the corn - tertainment on the West Coast. The day pany's revenue but half of its operating before a going -away party at Schleiffs profit. Schleiff is also one of those repre- house, Biondi instead accepted a last -min- senting Viacom on the board of Lifetime. ute offer to become chief executive officer New York native also is on the com- of Viacom, which Sumner Redstone had The HENRY STEPHEN SCHLEIFF- Senior vice pany's operations committee and spends president, chairman and chief executive just bought after a protracted bidding battle. Viacom time, enjoyably, he says, helping maintain officer, broadcast and of the first moves the new made was to call Viacom's ties to the investment communi- groups, Viacom, New York; b. April 17, chief executive officer ty. A recent two-week stretch found him 1948, New York; B.A., cum laude, Schleiff, hoping he could do for Viacom's what he had been speaking in Tucson, Ariz., at the annual political science, University of Pennsylvania, Showtime pay service But the latter had other Bear Stearns Media & Entertainment con- 1970; J.D., law review, 1973; law clerk, doing for HBO. a ideas, says really ference, followed by four days in Japan at Federal Court, southern district of New York, Biondi: "Henry didn't conference, want to do that and thought there were more Drexel Burnham Lambert bond 1973 -74; associate, Davis Polk & followed shortly thereafter by four days of Wardwell, New York, 1974 -79; associate interesting things to do. He outlined essen- strategic planning in Woodstock, N.Y. His general counsel and assistant secretary, tially the job he has today." facility and interest in business and finance Viacom International Inc., New York, 1979- Schleiff said that job now involves spending his time with the owes something to the influence of his fa- 81; director, business affairs, HBO Inc., more than half whom as a private entertainment recom- ther, Schleiff described 1981; VP, business affairs and division, distilling West and investor. administration, 1983; senior VP, 1984; mendations from both the Coast interest in also East Coast the company's grow- Schleiffs entertainment senior VP, business administration and concerning manifested itself early on as a thespian at enterprises, 1984 -87; current position ing production, which he continues to en- a like my dessert" Lawrence (Long Island) High School. since August 1987; m. Peggy Broies, May 5, joy- "It's little -and "The more lines the better. I didn't care 1984; children: Harry, 2. syndication, both domestic and foreign. what the part was, as long as it was big." The division's chairman and CEO says the Theater also played a part in his profes- executives reporting to him are all capable, sional choice, with one of the reasons for taining both cable franchises and sports so his primary role is to make sure that choosing law school being the "theatrical rights. He also worked on the company's activity "fits in with the budget and strate- elements" of litigation. He later lost inter- initial public stock offering. gic direction." est in courtroom drama, and at Davis Polk At the time he joined Viacom, another His next biggest task is radio, which is & Wardwell, an established New York - Davis Polk lawyer had put him in touch where the company continues to turn prop- based corporate firm, Schleiff instead got with Frank Biondi, who at the time was erties around and expand, with recent sta- exposure fashioning deals. director of entertainment program planning tion purchases in Los Angeles, Seattle and That experience, he says, helped him at HBO. The two kept in touch, and in 1981 San Francisco. Television, he says, needs "learn not necessarily to be the toughest, Biondi suggested that Schleiff join HBO as less attention because the stations are al- but to be the smartest.... What makes a deal director of business affairs. The new job ready performing well, and since they are happen is the ability to see what is genuine- involved administering the cable channel's affiliates, "there is less opportunity for rad- ly important to both sides.... That may take various contracts with movie studios and ical change." some time, but once you can divine what others. But promotions followed for Schleiff describes his management style that truly is, there are always ways to work Schleiff, and he became increasingly in- as informal, communicative and dependent around something that ultimately works for volved with negotiating original program- on keeping informed about the market- both sides." ing deals. place. Also serving him are long hours of After five years, Schleiff decided to Schleiffs humor, intelligence and ability work, dedication to the business and the leave the firm and was hired as Viacom's to relate to others were cited by Ed Gilbert, oft -referred to Schleiff sense of humor. communications attorney by Ron Light- vice president for legal and business affairs, Paul Goldberger, architectural critic for the stone, now executive vice president of ITC Entertainment, who was among those New York Times, and a long -time acquaint- Spelling Entertainment. Lightstone remem- with whom Schleiff negotiated a $55 mil- ance, says, "He has an agile wit and verbal bers: "1 told him to learn the FCC rules and lion HBO /ITC co- production deal several dance that moves to the moment...he un- gave him several thick binders. A couple of years ago. Schleiff himself cites that deal, derstands the humor in situations." days later he came to me and asked, and other made -for -pay agreements, as hav- Biondi says it is a tribute that Schleiff 'What's next ?' There was so much going ing been among the more complex negotia- could leave Viacom as "that number -two on, I kept throwing things at him." Early tions he has participated in. lawyer," and return to earn the respect of on, he was involved in Viacom's merger Within a few years Schleiff was given people who previously had been senior to with Sonderling Broadcasting and in ob- several promotions and, by 1984, was se- him. N

Broadcasting Nov 20 1989 87 1

Senate Foreign Relations Committee on Friday (Nov. 17) ap- proved nomination of Bradley Holmes to post of U.S. Coordi- nator for International Communications and Information Poli- cy, with rank of ambassador. Full Senate was expected to confirm nomination over weekend. Holmes moves over from FCC, where he served as chief of Policy and Rules Division. o Qintex Entertainment Inc. appears to be easing out of domes- tic syndication business. Company, which filed for protec -on under Chapter 11 of bankruptcy laws one month ago con- firmed last week it had laid off close to half of company's workforce and "virtually all of its domestic broadcast televi- sion sales force." No new projects are scheduled for next season, officials confirmed, which means scrapping of at least one show in works -weekly environmental program entitled The Time is Now. Last week, MCA canceled produc- Polish Solidarity union leader Lech Walesa was one of chief tion of The New Leave it to Beaver, in its fourth season and newsmakers in Washington last week. During his three -day currently licensed to superstation wTBS, after Qintex failed to visit, he was, among his other media appearances, inter- come up with money it agreed to commit to program. viewed on ABC's Good Morning America by Charles Gibson Qintex said that remaining syndication programs, if they and on Nightline by Ted Koppel. Pictured above, left to right, continue, would be sold "largely through sub -distribution at breakfast editorial meeting with ABC News personnel in agreements." But survival of those programs looks doubtful. Washington are, counterclockwise, beginning with White House correspondent Ann Compton (back to camera), White House correspondent Lark McCarthy, State Department cor- Media Acess Project demanded again last week hearing on respondent David Ensor, Solidarity spokesman Janusz On- Tele- Communications Inc.'s fitness to be licensee of direct yszkiewicz, ABC News Washington bureau chief George broadcast satellite system, challenging TCI's assertion that Watson, interpreter Cyril Muromcew and Walesa. $35 million antitrust judgment against it is not material in assessing its "character qualification" to be FCC licensee. MAP also challenged TCI's claim that Paul Alden, TCI exec- Four members of Congress signed letter of protest to Presi- utive who was fired in 1982, was responsible for activities dent Bush last week in reaction to reports that memo within that led to antitrust action. According to MAP, trial record administration suggests cutting future funding to Defense Ad- shows TCI engaged in "a broad pattern of abusive conduct vanced Research Projects Agency (DARPA) for research of involving the highest officials of TCI, all of whom (save high -definition television and other high technologies. Can- Alden, the scapegoat) remain with TCI to this day." celing or cutting back on these vital strategic technology programs would be a dangerous move. Beyond the specific merits of high- definition systems...eliminating America's Blair Television picked up handful of stations last week and few strategic technology initiatives will cause permanent was preparing to make more announcements this week. Big- damage to both our defense and commercial industrial gest change was apparent decision by Media General to bases," according to letter's signers, Representatives Mel have Blair represent WFLA(TV) Tampa -St. Petersburg and Levine (D- Calif.), Richard Gephardt (D -Mo.) and Norman WCBD(TV) Charleston, S.C., while wjxsçrv> Jacksonville, Fla., Mineta (D- Calif.), and Senator John Heinz (R -Pa.). Defense will be picked up by HRP. All three previously had been appropriation bill, which was being completed last week, represented by MMT. Independent station, wFrs(TV) Tampa - includes $20 million in additional funds to be added to St. Petersburg, which Blair had previously represented, is current $30 million DARPA program to support research of expected to be picked up by Katz. Blair said last week it new HDTV display technologies. Neither DARPA nor the picked up two other stations formerly represented by MMT: administration would comment on congressional letter. WLUC(TV) Marquette, Mich., and icrvo(TV) Ottumwa, Iowa, o both owned by Federal Broadcasting. Both were among 30 smaller market stations MMT had indicated it would resign 'Trump' stump (see "Top of the Week," Nov. 6). Blair additionally will add Warner Bros. Domestic Television is sending its salespeople WEHT(TV) Evansville, Ind., Gilmore Broadcasting station for- onto streets this week with Trump Card 'box -o pilot" pre- merly represented by Katz. n sentation material and marching orders to clear half -hour 1990 -91 game show strip for nothing other than access or Fate of SCI Television was last week thrown before federal early fringe slots on prospective stations, according to Scott bankruptcy court in Delaware, where several bondholders Carlin, senior vice president, first -run division, Warner Bros. filed to have company involuntarily liquidated. Chapter Seven Domestic Television. Pilot, which will be shot in mid-Decem- filing follows reports from more than one bondholder that ber, will be included with presentation later. Host for show disagreements between company and creditors, and among creditors themselves, were hindering will be announced shortly. attempts to reorganize Carlin also revealed that station clearances for weekly company's $1.3 billion debt. Company issued press release Friday characterizing Voices of America, featuring presidential candidate-turned - its discussions with creditors as "con- talk show host Jesse Jackson, has signed up two major structive," and was believed to have met with them on Inc. and News Press & Friday. station groups-Gillett Holdings Gazette Co. -to bring total to 34 markets and 28% coverage. SCI Television now has 20 days from date of filing to Gillett's top market clearances are wsBK-211 Boston, WJBK -TV either ask for dismissal of petition or to instead itself put Detroit, WJW-TV Cleveland, wady -TV Atlanta, wrvv-TV Tampa, company under protection of Chapter 11 of bankruptcy laws, WMAR-7V Baltimore and woKR- rvRochester, N.Y. Other top-20 said Walter Bader, attorney representing one of filing bond- clearances include laiON-TV San Francisco and rwxx -7V Phoe- holders. Latter option would allow it to continue operating nix. Pilot of hour show will shoot in December. while attempting to present acceptable reorganization plan

Broadcasting Nov 20 1989 88 Paramount has taken 49% stake in Britain's Zenith Produc- man and chief executive officer of The Interep Radio Store. tions, making studio first of Hollywood's majors to partner The Interep Radio Store Networks division will become part with European -based production company. Paramount bought of the marketing division in January. share from Europe's Carlton Communications at sale price Reif estimated by First Boston analyst Jessica at between WITH(AM) Baltimore air personality Lester Kinsolving re- $15 million -$20 million. Paramount TV Group President Mel signed on air Nov. 16 when he and three officials of talk show Harris told BROADCASTING move was part of global expansion syndicator Atlantic Coast Radio Inc. (ACR) were named in of Paramount's production base that has seen it in Canada, securities probe by State of Maryland. Probe alleges that Australia and France. By taking minority interest, Para- ACR officals were selling unregistered stock and using un- mount gains access to European production base without registered sales people. Kinsolving said he resigned to un- running afoul of recently approved European program quo- derline that he was not part of any alleged illegal financing will tas, he explained. Paramount have exclusive worldwide and that he is not an offical of ACR. Baltimore circuit court distribution rights to Zenith TV product (company is leading has frozen assets of Kinsolving and ACR Vice Presidents game show producer, along with music and drama pro- Dale Andrews and Grace Starmer. grams), as well as rights to theatrical films. In U.S., CBS, HBO, Showtime and PBS have aired Zenith shows. Harris o said Zenith's focus will remain on production for Europe, Dean Thacker, president, radio division, Cleveland-based Mal - although he added a select number of projects may work in rite Communications, has been relieved of his duties. Gil Ro- U.S. market as well. Zenith's management structure is ex- senwald, president and chief operating officer, Mairite, will pected to remain in place, with Charles Denton staying as handle responsibilities for radio group for short-term. No chief executive. plans have been formulated yet for replacement for Thacker. o Malrite officials would not comment on reasons for Thacker's termination, but sources confirm it was due to At Nov. 16 hearing, Rep. Thomas Luken (D- Ohio), chairman "differences in managerial philosophies." of House Subcommittee on Transportation and Hazardous Materials, said he believes TV commercial jointly sponsored o by National Archives and Philip Morris Companies Inc. saluting New York area cable operators Time Warner, TKR Cable, 200th anniversary of Bill of Rights violates federal law passed United Artists, Staten Island and Manhattan Cable have in 1970 banning cigarette and little cigar ads from radio and agreed to form regional advertising interconnect. Operators television. Luken said he would send letter to Justice De- represent much of New York market and hope to begin partment asking its opinion on whether ad violates cigarette operation in 1991. Other major player in market, Cablevision advertising ban. Systems, is not, as yet, part of group. Testifying on behalf of Philip Morris, former FCC Chair- o man Richard Wiley, currently partner in communications GTE Spacenet and GE Astrospace said last week that 384 -day law firm of Wiley, Rein & Fielding, Washington, said ads, which Morris's process of recovering GStar Ill satellite has succeeded. Re- of 10 -life years (total loss was connection to cigarettes, are not illegal. Law, argued Wiley, taining fuel for only half design failed last year "does not prohibit companies such as Philip Morris from seen as possible after post- launch maneuvers 1988)), bird has reached assigned advertising other products it certainly does not bar (BROADCASTING, Sept. 26, -and all 16 Ku -band transponders available for them from communicating on matters of general public orbital slot with interest." "variety of video broadcast applications." o CBS Broadcast Group has named HBO executive Jim Warner Lots to talk about to head new division running network's international, video The Time Warner and Viacom and other program distribution businesses. Promoted at same shuttle diplomacy between to time was Rainer Siek, now senior vice president of sales and discuss settlement of Viacom's antitrust lawsuit against Time of marketing for CBS Broadcast International (CBI), one of and joint operation their comedy cable channels goes beyond divisions under Warner, who will report directly to Group those two subjects, sources said, and includes carriage of basic President Howard Stringer. Current CBI head, Don Wear, and pay services of each company by the cable system arms of had announced he will leave company in January to enter the other, licensing of Warner Bros. product to Viacom's pay international communications law practice in Washington. and PPV operations, and the disposition of a block of Viacom No replacement has been named for Warner, who was HBO stock Warner still owns, left over from the days when Viacom Enterprises vice president handling service's worldwide and Warner were joint owners in Warner Amex Satellite Enter- program distribution and co- production activities and explo- tainment. ration of overseas pay -TV opportunities. Distribution of HBO The Viacom lawsuit against Time Warner, and the reported programing, however, has been taken over by Warner Bros., countersuit Time Warner has been preparing, is of increasing following merger with HBO -parent Time Inc. concern to other members of the cable industry, who fear the fallout from bather escalation between the parties. Cable's crit- ics are citing chapter and verse from Viacom's filing in congres- sional testimony. Ellen Hulleberg, The Interep Radio president of Store Market- On the record last week, HBO Chairman Michael Fuchs said ing division, announced her resignation, effective Jan. 1, the possibility of a merger of the two comedy channels was "a 1990. Hulleberg, who has been with the organization for 20 long shot, to say the least." But Viacom Chief Executive Officer years, is leaving to pursue "personal interests," said In- Frank Biondi did not discount it. In Washington to testify on a Hulleberg working full for terep. said she has "been time media foreign ownership matter (see story, page 56), he said, "I nearly 25 years and taken very few vacations. I love The don't think there's a big cultural issue. There may be a few Interep Radio Store and the people here, but I owe myself a feathers ruffled here and there if that were to happen. But this is life. All I is hiatus at this stage of my want some time to not a situation where if it were to happen, one side is going to reevaluate my long -term goals," she said. Hulleberg's suc- unilaterally win. That doesn't seem to be the essence of what cessor will be Marc Guild, who is president of the currently people are suggesting might be. " Interep Radio Networks. He is the son of Ralph Guild, chair-

Broadcasting No 20 1989 89 COMMITTED TO THE FIRST AMENDMENT & THE FIFTH ESTATE Hditorlialso)

Course correction casters to carry advertisements by cigarette companies for other products they manufacture, or for public issues they wish to Last week was one that separated the past from the future in address. cable television. The past meaning those halcyon days between Case closed. passage of the Cable Act and last week's hearings before the Senate Communications Subcommittee. The future meaning New times what will come as a consequence of those hearings and the companion introduction of the Danforth bill. The consensus: The en banc FCC hearing last week explored ways to boost the somehow, to some degree, cable will be reregulated. Whether in fortunes of the AM band, including reducing interference. Al- terms of rate regulation, or in limits on vertical integration, or in though not a subject of the hearing, one way that the govern- ownership limitations-or some combination of the above-the ment could help a number of AM's, including clear channel wired nation's sails will be trimmed. WCCO(AM) Minneapolis, leaps readily to mind: scrap TV Marti, It's largely because of The Rule of the Pendulum, which thus trimming the budget by millions better put to countless holds that wide swings in one direction are followed by wide but other uses, and removing a spur to the Cubans. lesser swings back in the other. That is, if a pendulum moves According to the FCC, a Cuban AM that has operated sporad- left to point 240 it will next move right to point 226. For cable, ically on 830 khz has stepped up its broadcasts in the last two that's the good news in all this: no matter the inevitability of months, which, at 30 times allowable U.S. power, has increased reregulation, the likelihood is that it won't be as bad as before. interference to a number of U.S. stations. WCcO General Man- There was even more bad news for cable last week, if not ager Steve Goldstein believes the increased activity by the without a silver lining. FCC Chairman Al Sikes offered an Cubans and the increasing complaints from his listeners can be alternative course, recommending that cities be required to traced to the U.S. Radio Marti broadcasts and the planned TV franchise two cable systems and laying the groundwork for Marti companion service. While we do not advocate bowing to telephone company entry into the video transmission (but pre- Cuban pressure, we do support fiscal responsibility and plain sumably not the programing) business. But he did say the FCC good sense, which means going no further with the plans for an would come up with its own revised definition of effective expensive TV Marti service of dubious value. competition, the triggering mechanism (if it's found wanting) With the historic pro- democracy events that appear to be that allows cities back into the regulation game. Cable is likelier multiplying exponentially in the communist bloc of late, does it to find that a lesser evil than Danforth's. serve U.S. interests to continue to flog a dying cold warhorse? In the meantime, broadcasters appear to be placing all their eggs in the reregulatory basket, in effect walking away from the Sound policy negotiations that brought them to the brink of a must -carry in high places. The White agreement. Suddenly sensing a sinking ship, they're taking the Radio appears to have some friends its due (BROADCAST- calculated risk that they can get more by war than by continuing House has finally given the aural medium exclusive interviews to work together. And/or, the industry has concluded must carry ING, Nov. 6), granting its correspondents that was begun isn't that valuable anyway. Another calculated risk. with the President on a rotating basis, a routine last week (see "Closed Circuit," page 6). Such access has been granted regularly to network television anchors and to corre- No smoke, no fire spondents for national newspapers, but heretofore regularly denied radio journalists. Where we come from, and where the courts and past Congresses The idea for the policy change was reportedly that of presi- have been coming from, an ad for cigarettes has to advertise dential assistant (and radio station owner) Sig Rogich. Accord- cigarettes to be classified as such, and as such to be banished ing to his assistant (and former radio reporter) Bruce Zanca, the from the airwaves for having the audacity to promote a legal decision stems from the belief that "radio is important and has product legally advertised elsewhere (but that's another fight). been underused." This is a step toward repairing that record. Last week, Congressman Tom Luken (D -Ohio) held a hearing to chastise Philip Morris for its generic TV advertisement cele- brating the bicentennial of the Bill of Rights. Coincidentally (but certainly not accidentally), the hearing was held on Great American Smokeout day, and thus benefited from the grander stand afforded that association. But the issue is not smoking. It is the legality of the advertising. The ad, which shows no cigarettes, says nothing about ciga- rettes and has nothing explicitly to do with cigarettes, is illegal, says Luken, because the Philip Morris logo appears briefly at the end of the promo. That makes it a cigarette ad, he insists, even though the company, like other major tobacco companies, has diversified into numerous other products, including Miller beer (but that's another fight) and Kraft foods. As former FCC Chairman Richard Wiley pointed out in making Philip Morris's case at the hearing, when a statute's language is plain, it must be assumed it means what it says. What the cigarette advertising ban says is that it is "unlawful to Drawn for BROADCASTING by Jack Schmidt advertise cigarettes or little cigars on any medium of electronic " Today's meeting on our earthquake coverage was rougher communications." It does not say that it is unlawful for broad- than the quake."

Broadcasting Nov 20 1989 90 NOT JUST SWEET TALK... Ö5GAR ADDED

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