J T Pi T Cl D Journey to Private Cloud

JtPitCldJourney to Private Cloud

Ferdinando Caputo Sales & Partner Development Manager – Italia [email protected]

Roma, La Sapienza 23 Aprile 2010

Q4 2009 Results RecordFirst Cash Quarter Flow in a Challenging Highlights y Consolidated Revenue $4.1 Billion Economy Solid Results in a Challenging Economy y GAAP Net Income $426.5 Million Driving Value to Customers: All about y Non-GAAP earnings $0.33 per share reducingQ4 Strength cost dominated and increasing by focus efficiency on fastest growing IT spending areas: y Cash and Investments $ 9.4 Billion Unified Storage and Flash ExpandedNext Gen Virtualizedportfolio of Data backup Centers recovery and 2009 Results archiveCloud Csolutionsomputi ng RSAVirtualized Security Desktops solutions and clients Next Gen backup recovery and archive y Consolidated Revenue $14 Billion Broad consulting and professional services solutions portfolio y Expect double digit growth in 2010 Flexible & Scalable, Networked Storage Content Management solutions Broad consulting and professional services Trends EMC Company Operations y Future shaped by Virtual Data Center Operati ng cash fl ow of $864 milli on and Private Cloud CommitmentFree cash flow to ofInnovation $681 million y Expect continued revenue growth and MoreOver aggressively $ 2 Billion committed reducing to costs2010 R&Dfrom broad category leadership $350MVCE Coalition to $450M and Data Domain y Expect double digit growth as economy Launch of next generation: V-Max and Ionix continues to recovery IT services management functionality © Copyright 2010 EMC Corporation. All rights reserved. 2 Digital Information Created and Replicated Worldwide

2,502 Exabytes 2,500 Exabytes -FOLD 5 DVD 2,000 Growth in YEARS 4 RFID Digital TV MP3 players 1,500 Digital cameras Camera phones, VoIP 1,000 Medical imaging, Laptops, 486 Data center applications, Games Exabytes Satellite images, GPS, ATMs, Scanners 500 Sensors, Digital radio, DLP theaters, Telematics Peer-to-peer, Email, Instant messaging, Videoconferencing, CAD /CAM , Toys, In dustri al m achin es, Securi ty system s, A ppli an ces 0 2008 2009 2010 2011 2012 Source: IDC Digital Universe White Paper, Sponsored by EMC, May 2009 © Copyright 2010 EMC Corporation. All rights reserved. 3 The Digital World in 2011

70% 85%

Of the digital universe Of the digital universe will will be created by individuals be the responsibility of Source: IDC. organizations to manage and secure

Information Growth Continues at a Tremendous Rate

Information

Data Base 120 Development Code Email 100 Customer Billing

80 Images lue aa 60

Data V 40

0 7 14 21 28 3 6 9 1 5 10 Days Days Days Days Months Months Months Year Years Years Time Source: Enterprise Storage Group

Since 2003 approximately $9 Billion Invested in ≈ 40 Strategic Acquisitions

2003 20042005 2006 2007 2008 2009

Geniant Services Dolphin Internosis Interlink Business Conchango Edge Authentica Valyd Security RSA Verid Network Tablus Intelligence

Content Acartus X-Hive Document Documentum Ask Once Pro Activity Management Captiva Dokumentum Sciences

Resource Management Astrum Smarts nLayers Voyence Infra Configuresoft

Virt uali zati on / Rainfinity VMware Akimbi YottaYotta Mobility Acxiom

Data Protection / Dantz Kashya Indigo Stone WysDM Legato Data Domain Archiving Allocity Avamar Mozy Iomega

Cloud Pi Computing Source Labs

Application Awareness Protect Secure and Productivity

Cloud OS Store Information Virtual Infrastructure Infrastructure (vSphere)

Manage +Intelligence & vClient Automate

Where IT Energy Is Spent

5% >70% of IT budgets just Infrastructure Investment “maintaining” status quo

<30% of IT budgets goes to innovation and competitive 23% advantage Application Investment 42% Infrastructure Maintenance Business Agility 30% Depends on IT Agility Application Maintenance

IT Efficiency as a SiService Control (Internally or Externally Provisioned) Choice

What’ s Next in

Virtual Data Cloud Computing Center

Virtual Clients Virtual Appliances

y Easier Resource Allocation Based on Business Need y Financial: Infrastructure Alignment with Business Priorities = Infrastructure Cost Optimization y Operational: Simplified IT operations y Ability t o B ett er H andl e U npl anned P eak s i n R esource Utili zati on y Financial: Increased service uptime and transaction processing = Increased financial productivity y Operational: Proactive response and planning= Fewer fire fights = Increased staff productivity y Better Management and Utilization of IT Assets y Financial: Management cost reduction; Infrastructure cost reduction; staff cost reduction y Opppyerational: Increased staff productivity y Better Access to Shared Resources / Ability to Better Leverage Internal and External Resources y Financial: Increased yypypyield in IT investment; Greater employee productivity y Operational: Streamlined IT operations y Better Fault Tolerance, Business Continuance and IT Maintenance Capabilities y Financial: Increased Availability of Business Services = Increased Transactions = Increased Revenue y Operational: Increased SLAs; Fewer Accidental Outages

Consumption Development Management Ownership

SaaS PaaS IaaS ITaaS UTILITY - AlitiApplication - Platf orm - MhiMachine - MhiMachine

UNIT of PAY -Users -Variable - Capacity - Capacity ACCOUNTING - Variable Cost - Variable Cost - Variable Cost - Fixed Cost GOVERNANCE -As-Is Policy -As-Is Policy - Application/Data - Machine/Device

IT Alternative IT Architecture

TtdTrusted Flexibl e

Control Dynamic

Reliable On-demand

Secure Efficient

Data Cloud Center Computing

Trusted Flexible

Control Dynamic

Reliable On-demand

Secure Efficient

Federation

your applications

your information

enterprise IT resources operating system any device internetwork and computing any where virtual information infrastructure enterprise provider infrastructure infrastructure server – network - storage server – network - storage

your applications

your information

enterprise IT resources VMware any device Cisco any where EMC enterprise provider infrastructure infrastructure server – network - storage server – network - storage

Private Cloud

Federation

VMware

Virtualized Cisco Cloud Data Center EMC Comppguting

Internal Cloud Security External Cloud

intelligent data resource information storage prottitection management security

Deep Integration Deep Integration Deep Integration Deep Integration

Service Virtualize VM-Aware Protect Files Management Security Best In Class Efficiency in Protect VMs Operations Secure every dimension Int elli gence Virtualization Protect Sites Automation and Every Protocol Compliance DdDedupe Leverage Every Scale Everywhere Discovery and Virtualization Mapping © Copyright 2010 EMC Corporation. All rights reserved. 20 The Journey Has Started

IT resource federated internal and marketplace external IT resources choice

automated IT key IT processes are dynamic infrastructure and use trusted policies control

virtualized datacenter all data center and desktop virtualized desktops applications run in virtual machines efficiency

now

Component Today’s Datacenter Management Infrastructure

Firewalls Database • Small disparate Utility Servers Servers resource pools per component group

Network • Pools are Fabric independently • Compute managed • Over-provisioned Storage Application • Store Fabric Servers Storage • Connect • Component-Centric • Protect ►Managed separately • 10,000s components

Private Cloud Datacenter Capacity Management Automated Infrastructure

• Large Unified Private Clou d Compute,

Application Store, Connect Loads & Protect Pool Federation • Automatically • On-demand Virtualization Meets SLAs Procurement Virtualized Information and Network Cloud Datacenter Computing • Lean Security • Private Cloud Infrastructure & Internal Cloud External Cloud • Public Cloud Staffing Requirements Business Process Centric • Federated

TurnTITifTurn IT infrastructureinfrastructure iinto nto a lowservice-cost, high-performance and flexible service

Closing the gap Higher IT service levels to better support the business

AdaptingProblem to Solved: Changing ITPlannedDynamic Responsiveness Business Workload Resource Requirements Change Allocation

Weeks Days Mins Secs

No Data Center Static Ser vice Dy namic Virtualization Virtualization Orchestration Service Orchestration