London Bridge Station
Railway Station Satisfaction Creating living stations and a feeling of safety with long lasting placemaking furniture Keflavik Iceland Airport
THE WHY
Reclaim & Revitalize the Station
Railway stations were once the centre of activity. A great and exciting place to be, where adventure started. The best connection to the world. It is time to reclaim these values. To make stations nice place again, with a feeling of safety. To attract people & services.
...this starts a good loop for an era where trains are the prefered means of travelling again. And good business to stations!
Grand Central Terminal, NY THE SOLUTION IN SHORT
Placemaking for passenger satisfaction
Green Furniture makes nice and engaging places using furniture to boost passenger experience and passenger satisfaction. Efficiently tailored, modular solutions for feeling of safety in recovery. Sustainable, long lasting and with short payoff time.
“Oh, this place feels nice!” Before...
London Bridge Station 2018 ...and after
London Bridge Station 2019 THE HOW - Approach
A long lasting ‘Wow!’*
● Natural impression of scale ● Uniquely configurable to site ● Front line sustainability
“Wow, let’s go sit under the tree!”
* Wow:ed passengers are more satisfied, loyal and receptive shows ACI World BENEFITS
Benefits in short
A. Passenger satisfaction lift see the case of London Victoria, next page B. More retail and F&B see the case of EDI case, next page C. In state as new over time timeless & easily maintainable
“Wow, this is a nice place to rest... And look, there’s good coffee over there!” Installation at London Waterloo Station, April 2020 (replacing the metal seating seen in the back) London Waterloo Station BENEFITS A. The Satisfaction Effect
Case: London Victoria Station ● Natural materials Biophilic Design effect ● Passenger Satisfaction 23% to 80%*
“The design is a contemporary connection to the rail heritage - timeless”
* Network Rail satisfaction survey before and after installation. Increase from 150 to 419 seats. https://greenfc.com/cases/victoria-station BENEFITS INTU Shopping Malls B. The Retail effect +5 min dwell time → +5% retail
ACI research report +1% satisfaction → +1,5% more retail
Edinburgh Airport Retail boost formula: Satisfaction x Dwell time = Retail Case: Edinburgh Airport ● Passenger Satisfaction 52% to 81%* ● Retail and F&B +13%** ● Short pay-back-time only months**
* See EDI satisfaction survey before and after first pilot installation gate 10-11 (replacing upholstered beam seaters, 268 seats)
** After installing a total of 1300 Green Furniture seats in the IDL and commercially close gates. In 2018 the EDI yearly retail and F&B was appr. £65M INTU Shopping Malls
BENEFITS
State as new over time
● Efficient cleaning & disinfection*
● Efficient maintenance Hardwaxed wood Varnished wood Painted metal
Scratches can be removed ✓
No cracks over time ✓ ✓
Keeps the natural feeling ✓ “More maintainable than steel furniture, scratches in painted metal can not be removed” Resistant to public wear ✓ ✓ ✓
Resistant to disinfectants ✓ ✓ ✓ * Supports surface disinfectants for Covid. Did you know that wood also is naturally antiseptic Naturally antiseptic ✓ London Bridge Station HOW WE DO IT In scale and in line with the building
● Interior landscaping ● ‘Wow!’ feeling Wow:ed passengers are more satisfied, loyal and receptive shows ACI World
Ascent Series, newly launched learn more Everglades Cruise Terminal 1. Seat capacity 1. Seamless design, keeps families & friends together
HOW WE DO IT 126
180 Space efficiency or 129 1. Increased seating capacity by 30-50%*
allows for better space between 2. Perch families and groups 2. Extra efficient ‘Perch’
where little room, and for short stay 3. Generous ‘Recliner’ attract people to less used areas 3. Recliner
* >100% capacity increase by large stations like London Victoria, Waterloo and Liverpool Str
Seamless design, keeps families & friends together
HOW WE DO IT
Sensible Social Distancing Distancing that improves passenger experience
● Modularity flexibility is key in a changing world Using modularity for biophilic distancing ● Seamlessness keeps families & friends together ● Quick reconfiguration to be in line with current restrictions
“Social Distancing in airport seating will remain a need from now on - not used at all times but readiness to put social distancing in place overnight will be needed.” 1. Extra PRM visibility (optional) 1. PRM seating in line
HOW WE DO IT
Active Inclusion
1. PRM seating higher, in line - sit together
2. Family area seating lower, playful 2. Nova C Kids 3. Wheelchair enjoyable & in line
3. Wheelchair space ...and use the free colour choice to make a place uniquely in line with your station / brand, or to make a statement of equality... Directing flow and pace HOW WE DO IT Controlling the flow fine-tuning for capacity and retail
● Tailored curvatures in line with, or pushing the flow ● Slow down or speed up the pace by design and experience
● Modular reconfiguration Increased take away & In-seat-orders on site, in response to ped flow and retail performance ● Supporting in-seat-orders and delivery as takeaway increases HOW WE DO IT
Biophilic design*
● Natural harmony – lowers the heartbeat ● Acoustic – eats noise and echo ● “Nice place!” – passenger satisfaction
* Biophilic design uses nature to increase people’s connectivity to the place Plan T Reforestation - the Green Furniture Plantation HOW WE DO IT
Sustainability forerunner
● Climate Positive furniture* ● Long lasting products 15 year warranty ● Circular materials and designs** ● Circular business model
with buy-back or furniture-as-a-service Plan T Reforestation - the Green Furniture Plantation
* Reducing CO2 emissions and planting a tree for every piece of furniture. Read more ** Read more about our four sustainable cornerstones https://greenfc.com/sustainability HOW WE DO IT
Reference Cases
Major UK stations Victoria Station, London Bridge, Waterloo, Liverpool Street (all with +400 seats), Paddington and 4 more stations
All Swiss stations Basel Haubtbahnhof and app 26 more stations. Tender won with SBB 2019 for app 100 Swiss stations over 5 years.
All major Swedish stations Stockholm Central Station and app 35 more Swedish Railway stations. Tender won 2014 with Jernhusen for all major Swedish stations, renewed in 2020 for another 5 years.
Germany 16 stations, France 20 stations, Morocco 3 stations, Austria 4 stations, Italy 2 stations.
Stockholm Central Station, Sweden Stockholm Central Station, Sweden Vellinge Station, Sweden Gare de Vierzon, France CONCLUSION
Placemaking furniture from Green Furniture Concept
● Passenger satisfaction boost A nice place, gives feeling of safety ● In state as new over time timeless & easily maintainable ● Proven short Pay-off time thanks to increased retail & loyalty
Do contact us for a visual example for your station https://greenfc.com/contact
* Biophilic design uses nature to increase people’s connectivity to the place.