30 September - 1 October 2009 | The Grand Hall Olympia London brand Licensing europe 2009 show preview // character // entertainment // lifestyle // sport // publishing // charity // art & design // Also includes details of The Licensing Academy and Screening Suites Plus full exhibitor listings and floorplan brand Licensing europe 2009 show preview 30 September - 1 October 2009 | The Grand Hall Olympia London introduction OLYMPIAN GOLD contents I ALWAYS look forward to Brand Licensing Europe. Yes, the lead up and working the show itself is hard work (the latter mainly due to my choice of inappropriate footwear), but the general buzz in the ■ 05 After a aisles is one of the best I've come across at a trade show and the camaraderie of the industry really is character and entertainment successful tenth second to none. anniversary After a successful tenth anniversary event last year, the team at Advanstar will be looking to build even ■ 12 event last year, further on the show this time round. Several new additions have been made to the format, including an Interactive Game Zone brands, lifestyle and sport the team at for video games companies, plus product showcases the Toy Store, Licensed Lifestyle and the Salon and a dedicated Retail Buyers Centre. Advanstar will The popular Licensing Academy - this year boasting two must-attend be looking to keynote addresses - and Screening Suite will be returning this year, as will the ■ 15 Advice Centre. build even Advanstar always works hard to ensure that the show delivers what the art and design industry wants, not only listening but acting on the feedback it receives from further on the licensors, licensees and retailers. show this Earlier this year, Licensing International proved that a successful trade show could be held in the current economic climate - with the expo striking just the ■ 20 time round. right chord with its audience. The smart money is on Advanstar being able to publishing and services pull off the same feat in London, too. This is the first year we've put together a dedicated online preview like this. It's not officially endorsed and we don't claim to have included every single exhibitor, but we have aimed to give visitors a guide to as wide a range as ■ possible of which firms will be on the showfloor and what they'll be showing, 21 while also including essential info on the seminars and screening suite details. charity and heritage I hope you find it useful, and, if you get the chance, pop along to the Licensing.biz stand at the show (603) to say hello. I'll be the one sitting down due to my choice of footwear... ■ 22 Samantha Loveday [email protected] floorplan and exhibitors list www.licensing.biz brand Licensing europe 2009 preview 03 brand Licensing europe 2009 show preview 30 September - 1 October 2009 | The Grand Hall Olympia London character & entertainment By far the largest sector at the show, a number of brands will be making their debut, lining up alongside already established properties and evergreens... ■ 4Kids Entertainment The second series of Shaun the licensees in the UK and ROI. Brand These are Ragdoll's pre-teen series Sheep is currently in production. The extension Baby Boop is also attracting Tronji, animation Dirtgirlworld, book (Stand 470) property has 28 UK licensees, including attention, with collectible figurines adaptation Wibbly Pig and ZingZillas, a Golden Bear (master toy) and Egmont already launched and apparel following. musical show for pre-schoolers. Among the brands on the 4Kids booth (publishing), in addition to numerous Meanwhile, Felix the Cat tops and Brands including 3rd and Bird, In The will be trading card game Chaotic. A soft international licensees. nightwear are appearing in Top Shop, Night Garden, Teletubbies, Charlie & launch of Spin Master's action figures is Aardman will be looking to secure with tops also having appeared in New Lola and Doctor Who will all be on set to take place later this year, followed international partners across a number Look and Debenhams and figurines show, as well as properties from its by a full roll out in early 2010. Activision of categories for all properties, including selling well. Categories still to be filled adult portfolio like Strictly Come will release the first Chaotic video game Wallace & Gromit and Decode's Chop include stationery, bags and gift lines. Dancing and Top Gear. across EMEA early next year, while H Socky Chooks. Marilyn Monroe imagery by "This is a big year for us – we start Grossman will have outdoor products photographer Sam Shaw continues to development on new projects like Tronji and Dracco will roll out confectionery. ■ attract strong interest. Apparel is and Dirtgirlworld, plus the hotly Dinosaur King will also be featured. Allsorts Licensing (Stand 450) performing well, along with home anticipated new series of Doctor Who," Two new UK licensees have just been furnishings, wristwatches and dress-up. says Neil Ross Russell, MD Children's signed: Aykroyd/TDP and Smith & The headless Popeye t-shirt designs & Licensing. "We're also going to see Brooks. Also on the stand will be Yu Gi Betty Boop is something of a licensing powerhouse which were originally stocked by Next the fruits of our labour with retail Oh, new pre-school property have since been seen in Sainsbury's launches of 3rd and Bird and Strictly WordWorld, Karito Kids, The Dog, The worldwide and is fast approaching 30 and Tesco. Allsorts has also struck Come Dancing coming very soon, and Cat and The Pig, plus Teenage Mutant deals for video machines, cyclewear, we'll be actively reinvigorating licensing Ninja Turtles. entertainment plush and dress-up. on brands now in their late infancy from Graffiti and street lifestyle brand In The Night Garden to the ever ■ Aardman Sprayground is also one to watch. expanding Top Gear." (Stand 610) ■ BBC Worldwide ■ Big Bocca (Stand 320) Pre-school property Timmy (Stand 530) Time has been watched by Big Bocca is an affiliated company of more than 5.8 million BBCW will be introducing four new the Upper Deck Group and was created individuals since its launch in children's properties at the show. to develop, co-produce, distribute and April (Source: Barb). licence kids animated properties. www.licensing.biz brand Licensing europe 2009 preview 05 brand Licensing europe 2009 show preview 30 September - 1 October 2009 | The Grand Hall Olympia London character & entertainment Its first show, Huntik: Secrets & to this year's show may also see Chorion will also be looking to sign ■ E1 Entertainment Seekers, has now launched and will be something new from Chapman. Watch new agents and further licensing deals (Stand 240) the main focus of its BLE booth. The toy this space." for The World of Eric Carle and Noddy lines will be emphasised, including in Toyland. Biplano is the representative E1 will not only be highlighting its figurines and action packs. Big Bocca is ■ Coolabi (Stand 505) for Noddy in Iberia where Make Way for rebranding from Contender looking for partners in the bedding, Noddy will air on TVE. Entertainment Group, but also its plans nightwear, posters, promotion, board for its growing list of owned properties games, sports accessories and ■ Classic Media (Stand 440) and third party representations. melamine categories. Leading property, Peppa Pig, has All-new pre-school show Tinga Tinga been sold into over 180 territories and ■ BRB Internacional Tales is co-produced with Tiger Aspect has more than 55 licensing agreements (Stand 349) in Nairobi using local talent. It will in the UK alone. The same team behind premiere on Cbeebies in 2010. the show has now also launched Ben & New additions to the BRB catalogue Meanwhile, Guess with Jess is due Holly's Little Kingdom on Nick Jr. It has being revealed at the show will include to air from this autumn, while Postman been sold to over 150 territories and Kambu and Canimals. Other properties Pat Special Delivery Service is currently attracted key licensees for clothing, in its own portfolio are The Secret Life being bolstered with Character Options' toys, DVDs and books. Another of Suckers, Bernard, Angus & Cheryl, master toy line. The brand now has 60 property currently airing on Nick Jr – Imp and Iron Kid. Meanwhile, BRB also licensees on-board and a live theatre Humf – is one of the channel's highest manages certain Cartoon Network, toy will roll out across UK venues from ranked series. MGM, Nerd Corps and Dibo properties spring 2010. Merchandising launches for both in Spain and Portugal. "Classic Media are very excited properties are planned for 2010. about BLE this year," says Andrew Kerr, E1 is also the UK licensor for ■ Coolabi's properties – Scarlett & executive director of consumer products vampire flick Twilight and its successors Bulldog Licensing Crimson and Purple Ronnie – are and marketing, international, "we'll be New Moon and Eclipse, as well as the (Stand 565) expanding into new territories and operating for the first time as Classic classic superhero brand Astroboy. licensing areas, while the classic screen Media in the UK and we are excited to Other third party representations in Leading the charge for Bulldog will be and publishing brands it represents formally launch two new pre-school the UK include Hi-5, It's a Big Big World Gogo's Crazy Bones which already has (including Hammer, Bagpuss, The programmes mere months before their and textile design brand Kim Parker vast range of licensees signed up, Clangers, Ivor the Engine and Poppy UK transmission on Cbeebies - Tinga Home. Other highlights of the stand including Halsall, Sambro, Portico and Cat) are proving equally popular. Tinga Tales and Guess with Jess.