30 September - 1 October 2009 | The Grand Hall Olympia London brand Licensing europe 2009 show preview

// character // entertainment // lifestyle // sport // publishing // charity // art & design //

Also includes details of The Licensing Academy and Screening Suites Plus full exhibitor listings and floorplan

brand Licensing europe 2009 show preview

30 September - 1 October 2009 | The Grand Hall Olympia London introduction

OLYMPIAN GOLD contents I ALWAYS look forward to Brand Licensing Europe. Yes, the lead up and working the show itself is hard work (the latter mainly due to my choice of inappropriate footwear), but the general in the ■ 05 After a aisles is one of the best I've come across at a trade show and the camaraderie of the industry really is character and entertainment successful tenth second to none. anniversary After a successful tenth anniversary event last year, the team at Advanstar will be looking to build even ■ 12 event last year, further on the show this time round. Several new additions have been made to the format, including an Interactive Game Zone brands, lifestyle and sport the team at for video games companies, plus product showcases the Toy Store, Licensed Lifestyle and the Salon and a dedicated Retail Buyers Centre. Advanstar will The popular Licensing Academy - this year boasting two must-attend be looking to keynote addresses - and Screening Suite will be returning this year, as will the ■ 15 Advice Centre. build even Advanstar always works hard to ensure that the show delivers what the art and design industry wants, not only listening but acting on the feedback it receives from further on the licensors, licensees and retailers. show this Earlier this year, Licensing International proved that a successful trade show could be held in the current economic climate - with the expo striking just the ■ 20 time round. right chord with its audience. The smart money is on Advanstar being able to publishing and services pull off the same feat in London, too. This is the first year we've put together a dedicated online preview like this. It's not officially endorsed and we don't claim to have included every single exhibitor, but we have aimed to give visitors a guide to as wide a range as ■ possible of which firms will be on the showfloor and what they'll be showing, 21 while also including essential info on the seminars and screening suite details. charity and heritage I hope you find it useful, and, if you get the chance, pop along to the Licensing.biz stand at the show (603) to say hello. I'll be the one sitting down due to my choice of footwear... ■ 22 Samantha Loveday [email protected] floorplan and exhibitors list

www.licensing.biz brand Licensing europe 2009 preview 03

brand Licensing europe 2009 show preview

30 September - 1 October 2009 | The Grand Hall Olympia London character & entertainment

By far the largest sector at the show, a number of brands will be making their debut, lining up alongside already established properties and evergreens...

■ 4Kids Entertainment The second series of Shaun the licensees in the UK and ROI. Brand These are Ragdoll's pre-teen series Sheep is currently in production. The extension Baby Boop is also attracting Tronji, Dirtgirlworld, book (Stand 470) property has 28 UK licensees, including attention, with collectible figurines adaptation Wibbly Pig and ZingZillas, a Golden Bear (master toy) and Egmont already launched and apparel following. musical show for pre-schoolers. Among the brands on the 4Kids booth (publishing), in addition to numerous Meanwhile, Felix the Cat tops and Brands including 3rd and Bird, In The will be trading card game Chaotic. A soft international licensees. nightwear are appearing in Top Shop, Night Garden, Teletubbies, Charlie & launch of Spin Master's action figures is Aardman will be looking to secure with tops also having appeared in New Lola and Doctor Who will all be on set to take place later this year, followed international partners across a number Look and Debenhams and figurines show, as well as properties from its by a full roll out in early 2010. Activision of categories for all properties, including selling well. Categories still to be filled adult portfolio like Strictly Come will release the first Chaotic video game Wallace & Gromit and Decode's Chop include stationery, bags and gift lines. Dancing and Top Gear. across EMEA early next year, while H Socky Chooks. Marilyn Monroe imagery by "This is a big year for us – we start Grossman will have outdoor products photographer Sam Shaw continues to development on new projects like Tronji and Dracco will roll out confectionery. ■ attract strong interest. Apparel is and Dirtgirlworld, plus the hotly Dinosaur King will also be featured. Allsorts Licensing (Stand 450) performing well, along with home anticipated new series of Doctor Who," Two new UK licensees have just been furnishings, wristwatches and dress-up. says Neil Ross Russell, MD Children's signed: Aykroyd/TDP and Smith & The headless Popeye t-shirt designs & Licensing. "We're also going to see Brooks. Also on the stand will be Yu Gi Betty Boop is something of a licensing powerhouse which were originally stocked by Next the fruits of our labour with retail Oh, new pre-school property have since been seen in Sainsbury's launches of 3rd and Bird and Strictly WordWorld, Karito Kids, The Dog, The worldwide and is fast approaching 30 and Tesco. Allsorts has also struck Come Dancing coming very soon, and Cat and The Pig, plus Teenage Mutant deals for video machines, cyclewear, we'll be actively reinvigorating licensing Ninja Turtles. entertainment plush and dress-up. on brands now in their late infancy from Graffiti and street lifestyle brand In The Night Garden to the ever ■ Aardman Sprayground is also one to watch. expanding Top Gear." (Stand 610) ■ BBC Worldwide ■ Big Bocca (Stand 320) Pre-school property Timmy (Stand 530) Time has been watched by Big Bocca is an affiliated company of more than 5.8 million BBCW will be introducing four new the Upper Deck Group and was created individuals since its launch in children's properties at the show. to develop, co-produce, distribute and April (Source: Barb). licence kids animated properties.

www.licensing.biz brand Licensing europe 2009 preview 05 brand Licensing europe 2009 show preview

30 September - 1 October 2009 | The Grand Hall Olympia London character & entertainment

Its first show, Huntik: Secrets & to this year's show may also see will also be looking to sign ■ E1 Entertainment Seekers, has now launched and will be something new from Chapman. Watch new agents and further licensing deals (Stand 240) the main focus of its BLE booth. The toy this space." for The World of Eric Carle and Noddy lines will be emphasised, including in Toyland. Biplano is the representative E1 will not only be highlighting its figurines and action packs. Big Bocca is ■ Coolabi (Stand 505) for Noddy in Iberia where Make Way for rebranding from Contender looking for partners in the bedding, Noddy will air on TVE. Entertainment Group, but also its plans nightwear, posters, promotion, board for its growing list of owned properties games, sports accessories and ■ Classic Media (Stand 440) and third party representations. melamine categories. Leading property, , has All-new pre-school show Tinga Tinga been sold into over 180 territories and ■ BRB Internacional Tales is co-produced with Tiger Aspect has more than 55 licensing agreements (Stand 349) in Nairobi using local talent. It will in the UK alone. The same team behind premiere on Cbeebies in 2010. the show has now also launched Ben & New additions to the BRB catalogue Meanwhile, Guess with Jess is due Holly's Little Kingdom on Nick Jr. It has being revealed at the show will include to air from this autumn, while Postman been sold to over 150 territories and Kambu and Canimals. Other properties Pat Special Delivery Service is currently attracted key licensees for clothing, in its own portfolio are The Secret Life being bolstered with Character Options' toys, DVDs and books. Another of Suckers, Bernard, Angus & Cheryl, master toy line. The brand now has 60 property currently airing on Nick Jr – Imp and Iron Kid. Meanwhile, BRB also licensees on-board and a live theatre Humf – is one of the channel's highest manages certain , toy will roll out across UK venues from ranked series. MGM, Nerd Corps and Dibo properties spring 2010. Merchandising launches for both in and Portugal. "Classic Media are very excited properties are planned for 2010. about BLE this year," says Andrew Kerr, E1 is also the UK licensor for ■ Coolabi's properties – Scarlett & executive director of consumer products vampire flick Twilight and its successors Bulldog Licensing Crimson and Purple Ronnie – are and marketing, international, "we'll be New Moon and Eclipse, as well as the (Stand 565) expanding into new territories and operating for the first time as Classic classic superhero brand Astroboy. licensing areas, while the classic screen Media in the UK and we are excited to Other third party representations in Leading the charge for Bulldog will be and publishing brands it represents formally launch two new pre-school the UK include Hi-5, It's a Big Big World Gogo's Crazy Bones which already has (including Hammer, Bagpuss, The programmes mere months before their and textile design brand Kim Parker vast range of licensees signed up, Clangers, Ivor the Engine and Poppy UK transmission on Cbeebies - Tinga Home. Other highlights of the stand including Halsall, Sambro, Portico and Cat) are proving equally popular. Tinga Tales and Guess with Jess. include the half hour special Lost and Roy Lowe & Sons. "Brand Licensing is unmissable," "We have big expectations for both Found, plus long established E1 brands Thumb Wrestling Federation: TWF says Coolabi's head of licensing Janet brands in the UK and around the world Janet and John and Tractor Tom. will also have a heavy presence, with Woodward. "The promotional, business and BLE is the final trade springboard the new toy line from Sambro taking and networking opportunities are that gets them launched." ■ Hip Designs (Stand 670) centre stage. unmatched in the European market. But, Design-led baby and toddler property while last year's event gave us a chance ■ DRi Licensing (Stand 310) Known for representing properties Goochicoo will be showcasing a wide to celebrate our growth in both range of products, while sentiment including Animal Soup and Bad Alice, properties and representations, this year New arrivals to the Caroline Gardner Hip will be launching Hugmeez. Looking brand Little Ewe arrives at the show on will underline the incredible market take a high having been signed up by a brand will be showcased including to offer an alternative to the more up of Coolabi brands both new and Blueprint's stationery line featuring traditional 'cute' plush lines, there is a major UK retailer, with a multi-category established - and how the pace of that range set to hit shelves in Q4. The notebooks, diaries and notecards. wide selection of characters ranging take up is accelerating." Halcyon Days will be unveiling union from Big and Little Hugs, through to brand is also due to appear in a music The firm will be revealing its plans for video for a song which is tipped for the flag design enamel pots and compacts, Sexy Hugs, Happy Hugs and Sad Hugs. the development of Poppy Cat and the Turner Bianca is launching bedding, There will also be limited edition top spot when released in September. former Licensing by Design properties, Also on the Bulldog stand will be new while Portico has new calendars, Hugmeez to celebrate specific events plus updating visitors on Scarlett & homewares and fashion bag launches and situations. pre-school brand Super Why – which is Crimson and Purple Ronnie. making its Brand Licensing Europe planned for spring 2010. debut – plus classic properties Andy Edward Monkton now has a major ■ Hit Entertainment ■ (Stand 540) Pandy and Bill and Ben. Chorion partnership with Google. The black and (Stand 425) white designs will become colour, giving ■ Chapman Headlining will be Mr Men and Little the brand a fresh look. New signings Hit now owns and distributes more than Miss. Fashion ranges have been added, include Penny Kennedy, That Company 1,500 hours of pre-school programming Entertainment (Stand 560) while infant and toddler categories are Called If and Silverknit. around the world. available. New creative initiatives for the The Miffy programme continues 2010 will see it celebrating the 65th Chapman will be showcasing its lead brand are also underway to help fuel its apace with a new Little Star collection anniversary of Thomas & Friends with a properties Roary the Racing Car and growth on an international level. from Rainbow Designs, plus a classic year-long programme of marketing and Fifi and the Flowertots. 3D pre-school animated series Olivia gift range, Next and Mothercare retail initiatives, as well as the launch of Melissa Brown, director of marketing, will air on over 120 global broadcasters babywear lines and fashion success in all-new CGI animated programming for says: "We are pleased to take out a this year. Licensees already on board New Look, Topshop and Littlewoods both Bob the Builder and Thomas & stand and showcase our popular include Spin Master (global master toy) among others. Friends in the UK. Angelina Ballerina: properties. As well as Roary the Racing and SPHE (international DVD partner The World of Roald Dahl brand will The Next Steps will also launch in CGI Car and Fifi and the Flowertots, visitors outside the US). also be on the stand. on Nick Jr later on this year.

06 brand Licensing europe 2009 preview www.licensing.biz HOME OF LANDMARK PRE-SCHOOL BRANDS contact us: [email protected] NEW

PEPPA PIG BEN AND HOLLY’S LITTLE KINGDOM

• Huge success on Five and Nick Jr • From the creators of Peppa Pig • 56 UK licensees with product in all major retailers • Broadcast daily, with strong initial ratings, on Nick Jr UK • Broadcast in 180 territories with licensing opportunities available • 10 UK licensees already signed • Stand alone stage show touring the UK throughout 2010 • Product launch Summer 2010 with full marketing campaign • Now seeking further promotional and FMCG partners • Broadcast in 150 territories with licensing Peppa Pig © / E1 Entertainment 2003 opportunities available Ben and Holly’s Little Kingdom © Astley Baker Davies / E1 Entertainment 2008

NEW NEW

HI-5 HUMF

• Brand new series with UK presenters airing on Cartoonito • One of the highest rated series on Nick Jr in the UK and GMTV’s highly rated ‘Fluffy Club’ since launch in Spring 2009 • Brand new style guide for the UK market • Merchandising launch planned for 2010 • Brand new UK stage show tour commencing October 2009 • Created and written by Andrew Brenner, animated by • Over 10 years of worldwide success with the Australian and narrated by Caroline Quentin version currently screening in 118 territories worldwide • Broadcast in over 80 territories with licensing • Product launching Autumn 2010 opportunities available © 2009 Hi-5 Operations Pty Ltd Humf © E1 Entertainment / King Rollo Films Limited 2007

COME AND VISIT US AT STAND 240

E1 Licensing London Office Andrew Carley Hannah Mungo Anthea Bull Rebecca Harvey 120 New Cavendish Street • London • W1W6XX • UK International Sales UK Sales Product Development Marketing Telephone: +44 (0)207 907 3773 +44 (0)207 907 3797 +44 (0)207 907 3788 +44 (0)207 907 3752 +44 (0)207 907 3795 Fax: +44 (0)207 907 3777 [email protected] [email protected] [email protected] [email protected] www.e1entertainmentuk.com brand Licensing europe 2009 show preview

30 September - 1 October 2009 | The Grand Hall Olympia London character & entertainment

Fireman Sam continues its broadcast products in a number of different drive a tight licensed product range, ■ Nelvana (Stand 548) expansion with its debut on GMTV's categories including video games (Lego Lunartics will be focusing on a rolling The Fluffy Club, while it currently ranks Star Wars and Lego Batman have been line of key characters. Beyblade is back with 51 new episodes as Cartoonito's top rating pre-school huge hits, with a Lego Harry Potter also In addition, the firm has recently and a revamped toy line. Also on the show for the year and continues to in the works), apparel, accessories, taken on the services of The Keith Nelvana stand will be The New perform well on Five's Milkshake. footwear and publishing. Pashley Project to help build the brand Adventures of Babar, Franklin and Ruby even further. Gloom, which now has over 50 ■ Last Lemon (Stand 245) ■ Ludorum (Stand 640) licensees across four continents. ■ Mattel Consumer Meanwhile, Bakugan has over 50 Last Lemon will be launching new Ludorum will be seeking international Products (Stand 399) deals across a variety of product character property The Honours List, a partners for pre-school hit Chuggington categories in the EMEA region. A graphic-led series of single frame – which has now secured broadcast in Following Barbie's successful second series – Bakugan: New Vestroia images. With Woodmansterne and over 165 territories. repositioning programme this year, MCP – is now in production. Mclaggan Smith signed for the UK, the The first DVD release, Let's Ride the is looking to extend the brand further into studio is selling licences for other Rails, was released earlier this year and the adult licensing category and will be ■ Nickelodeon & Viacom categories and territories. Also being is the number one selling pre-school showing its new direction at the event. Consumer Products showcased is educational property, The title of the year so far, according to the The core Barbie licensing programme (Stand 499) Brainwaves. firm. Two further titles will roll out before continues to grow with the introduction of the end of the year. Licensed products tween-focused electronics, beauty, ■ LazyTown (Stand 570) will be available from spring 2010, with apparel and sporting goods, while new The firm will be presenting a new the key partners including autumn movie, Barbie & the Three licensing opportunity around Nickelodeon Movies and Paramount Still the only global entertainment brand RC2/Learning Curve (master toy) and Musketeers will be supported with a Pictures' The Last Airbender. Directed by dedicated to children's health, Parragon (publishing). comprehensive product range including M Night Shyamalan and based on Nick's LazyTown is in five million homes Meanwhile, Dennis and will dress up and publishing. animated TV series Avatar, the film is around the world. It boasts a successful debut at the show, following the launch Fisher-Price will be extending its due to hit cinemas in July 2010. Spin licensing programme, and a recent of the new animated TV series on Babygear and Nursery portfolios with Master is the master global toy partner. partnership with Asda and Wal-Mart CBBC in September. Publishing and the launch of a co-branded car seat and The company will also showcase its saw sales of fruit and vegetables grow home entertainment titles will launch travel cot ranges. There will also be portfolio of Nickelodeon and MTV by almost 40 per cent in-store. The from 2010 and Ludorum is now seeking new product in the outdoor category properties. These include iCarly, Dora company will be revealing new international partners. and a European roll out. the Explorer, Spongebob Squarepants, European deals. Hot Wheels has seen its consumer ■ Lunartics (Stand 280) products programme grow by 25 per Wonder Pets, Ni Hao, Kai-Lan, Go ■ cent. A new animation series is currently Diego Go, H20 and South Park. Lego Group (Stand 404) "We are tremendously excited to be Boys' collectable property Lunartics will in development with Nelvana and Nerd launching The Last Airbender," says be revealing a bank of new artwork at Corps, called Hot Wheels: Battle Force. Lego Group is keen to expand the Clare Piggott, VP of consumer products the Brand Licensing show. There are Finally, there is also strong interest in brand outside of its traditional toy at Nick UK. "The UK licensing already 150 unique characters, but to games brand Scrabble. sectors. It already has licensed programme will build on our new

www.licensing.biz brand Licensing europe 2009 preview 09 brand Licensing europe 2009 show preview

30 September - 1 October 2009 | The Grand Hall Olympia London character & entertainment

partnership with master toy licensee youngsters and RDF is currently rolling with licensees including BC International, ■ The Licensing Spin Master. The key lines focus on an out the accompanying licensing drive. Smiffy's and Delta. Other characters Company (Stand 420) immersive range of action figures and BAFTA award winning Yo Gabba owned by DC are , Bash play-sets, truly reflecting the key themes Gabba will also be highlighted, along with Street Kids and . of both the new movie and the animated arts and crafts brand Mister Maker and A recent signing for Start is the Sugar The Entertainment division of TLC series. Other key category focuses will be Big Barn Farm. Puffs character Honey Monster. Recent represents Giochi Preziosi, Paramount publishing and gaming." activities include sponsorship of a WWE Pictures, Sony Pictures, HBO, LazyTown, Lucasfilm, Magic Light ■ Rocket Licensing Live tour. The character will also be ■ appearing in pantomime this year in two Pictures and MGA Entertainment. PPC Enterprises (Stand 604) It has also recently taken on (Stand 740) venues. Licensing includes a successful apparel line from Famous Forever. Other representation for The Smurfs, Gormiti The new movie version of Fame will and Paramount Classic. Properties PPCE will be unveiling The Hive, a new launch on September 25th and Rocket is developments include a dress up costume, nightwear and underwear. Start being showcased at Olympia include CGI pre-school series which has already handling the licensing opportunities in the the Sex and the City series, Star Wars: been signed up by GMTV in the UK. The UK market. A full range of licensed is hoping to move the brand into plush, ceramics, stationery and collectables. The Clone Wars, The Karate Kid, show is also being pitched in North product is available including home Rango and Moxie Girls. America and has received interest from textiles, bags and stationery, cards and In the pre-school sector, Start is representing Kindle Entertainment's Big & several Disney territories. calendars, confectionery, nightwear, ■ Monty Python is celebrating its 40th publishing, apparel and games. The firm Small. The BBC series has 78 episodes The Licensing anniversary this year, with a new DVD will be looking for new deals to coincide and it is also being developed into a Machine/Panini (Stand 760) box-set and a one-night only musical with the Easter 2010 DVD release. Cbeebies radio show. Current licensees extravaganza at The Royal Albert Hall Rocket is also handling the licensing include HarperCollins (publishing), Jumbo TLM has shaped a solid portfolio of called Not the Messiah, based on The for St Trinian's II: The Legend of Fritton's (plush, jigsaws and card games), brands, with more than ten titles in Life of Brian planned. PPCE will also be Gold, and is seeking partners in a wide Avanquest (CD Rom), Zak (lunchware), selected markets across Europe, as showing exclusive content from a new range of categories. It will also be Fashion UK (apparel) and Little Star well as playing a key role in TV and Python documentary. highlighting HBO's True Blood. Rocket Creations. home video sales through the Finally, the first toy lines for Pinky & also represents a number of other HBO Other brands include Bazooka Joe and distribution of anime. TLM represents Perky from Martin Yaffe will be unveiled. properties. Bang on the Door, plus Sky TV properties the Panini Collection, fortnightly Moving on, and Atari and The Brainiac, Gladiators and Are You Smarter magazine Mizz and artist Than A Ten Year-Old? ■ Rainbow S.p.A (Stand 570) Dangerous Book for Boys will also be on Milo Manara. Also on display at Olympia the stand, alongside a number of MGM will be Deltora Quest and Soul Eater. ■ Rainbow is looking to make a big splash properties. Target Entertainment at this year's event, bringing with it a Group (Stand 550) ■ Turner CN Enterprises number of properties. ■ Sanrio License (Stand 150) (Stand 460) PopPixie is already the number one TEG will be presenting girls’ fashion and toy brand in and Bandai has signed The creators of Hello Kitty will be looking lifestyle brand Brit Chicks (owned by The firm’s presence will include Ben 10 up as the master toy licensee. to celebrate this year's 35th anniversary Brand Champions). A social networking Alien Force and Bakugan, alongside The Meanwhile, Winx Club is back for a of the cult brand at Olympia. Away from site will be launching in October, while the Secret Saturdays and live action fourth series, including new characters Hello Kitty, however, the firm also boasts licensing programme will be fashion-led, karaoke-style series Staraoke. The and pets. The autumn European TV My Melody, Little Twin Stars, Keroppi and extending into publishing and gaming. feature length Ben 10 movie - Alien launch will be coordinated with new Batz-Maru in its 55+ character portfolio. It will also be looking to sign more Swarm - will also be shown. Comedy fashion dolls and supported by a major deals for the PlayStation software IPs, shows Adult Swim, Chowder and TV campaign, followed by the launch of ■ Santoro (Stand 298/395) including LittleBigPlanet, and Flapjack will be highlighted, while Turner Bandai's Nintendo DS game. EyePet, all of which are making their will also be revealing the new positioning show debut. Target signed up with Sony Rainbow will also be showcasing Santoro's female-focused brands will of Johnny Bravo and The Powerpuff Computer Entertainment Huntik: Secrets & Seekers. The brand have a strong presence on both the firm's Girls. Turner Classic Movies, CNN and Europe back in April to has already enjoyed success with stands. The company's fashion-led Boomerang will be promoted to potential act as the consumer apparel, back to school, trading cards character brands are regularly refreshed, partners, while the firm will be showing products agent for the (from Upper Deck), sticker albums, allowing Santoro to offer 'newness' and pre-school brands Go Get A IPs in the UK and magazines and 3D figurines. longevity to licensees and retailers. BLE Grown Up, Go Be A Grown EMEA. "BLE has always been an essential will also see the public launch of new Up and the Cartoonito The company will and successful platform for Rainbow," property Gorjuss. channel. says the firm's Iginio Straffi. "This year it also be showing the will be even more important for us as it ■ pre-school ■ TV-Loonland coincides with the launch of our brand Start Licensing (Stand 350) animation Fluffy new property PopPixie and the expansion Gardens, as well (Stand 205) of our UK activities." Start works with DC Thomson on its as the live action comic and magazine brands , comedy series Little Princess continues to go from , , Jackie, Topper, ■ RDF Rights (Stand 730) Emu. strength to strength, airing every day on Beezer and The Hotspur. The range of art Five and supported by a strong in DC Thomson's archive stretches back licensing programme made up of over Main focus for RDF will be on pre-school over 70 years and is a good resource for 60 licensees. Also on the stand will be hit Waybuloo, currently airing on the BBC. licensees. The Owl, CGI animation Pat & Stan Since its launch earlier this year, the Other developments include a new and pre-school show Penelope. programme has proved popular with dedicated style guide for ,

10 brand Licensing europe 2009 preview www.licensing.biz Join the success for 2010! “The Aardman Team have struck animation gold once again with this utterly charming series for pre-schoolers…” Daily Mail (Weekend), 11th April ‘09 52x10’ episodes launched April 2009 Broadcasting on CBeebies three times a day New episodes for 2010 Come visit us · One of CBeebies top rated shows with over 5.8 million viewers in 12 weeks at stand no. and over 21 audience share among carers with kids ages 0-3 (BARB data) · Consistently in top 5 ‘Most Popular’ shows on CBeebies iPlayer · Over 1.5 million plays of Timmy’s Noisy Name Game via the CBeebies website 610! · Strong licensing programme with Egmont for publishing, 2Entertain for DVD Brand & Licensing Show and Vivid Imaginations as master toy licensee · Timmy Time’s Nursery Playset shortlisted for the Practical Parenting Awards www.timmytime.tv brand Licensing europe 2009 show preview

30 September - 1 October 2009 | The Grand Hall Olympia London brands, lifestyle & sport

From FMCG brands like Pepsi, through celebrity licences and video games franchises, to basketball, these sectors are among the fastest growing...

■ Alchemy Licensing ■ Celebrities ■ Gidget Worldwide Established in June 2006, the firm is an independent UK-based international (Stand 230) Entertainment (Stand 515) brand management and licensing agent (Stand 500) run by MD Andrew O'Neill, who is One of the leading names in Gidget Worldwide is a licensing company created to re-launch a series supported by licensing director Maggy contemporary rock and tattoo, gothic, The and Switzerland-based Harris and licensing manager Sam fantasy, supernatural and medieval art licensing agency specialises in of Gidget-based entertainment properties, including a feature film and Booth. The company will also be hoping and design, Alchemy will be highlighting properties and trademarks targeted at to launch a number of new properties. a number of new properties. teens and young adults. planned sequels. GWI has developed more than 400 possible lines of goods The firm will be looking to attract new It represents the artist portfolio of ■ licensees in categories including Live Nation with acts including AC/DC, and services. Licensing Management fashion, stationery, décor, giftware and U2 and Kiss, for example, while Kiddinx International (Stand 235) entertainment among others. properties Benjamin the Elephant, Bibi ■ Golden Goose Blocksberg and Bibi and Tina are on its (Stand 370) LMI will be featuring a number of new ■ Beanstalk Group books for the non-German territories. initiatives including the International (Stand 525) Fashion labels represented will The firm has recently been appointed Space Archives, which has access to include Maui and Sons, David and as the brand licensing consultancy for authentic imagery from NASA. The firm Beanstalk has had a major presence at Goliath and Playboy. the RAC. Current licensed products also recently concluded a multi- Brand Licensing for the past several include pressure washers, satnavs, publication worldwide agreement with years. As well as exhibiting, the firm will ■ Dorna Sports tools, torches and travel kits, while Dorling Kindersley. Golden Goose will also be looking to The Aimia Foods line of fruit juices, be taking part in the Licensing in a (Stand 330) Recession seminar. attract potential new partners. smoothies and diluted drinks under the Outspan brand will also be on the Beanstalk will be looking to engage Dorna Sports has been the exclusive with new potential licensees for its ■ Ignition Licensing booth, along with dress-up kit for Spam. holder of all the commercial and TV New Pepsi apparel initiatives from recently acquired brands - including rights for the FIM Road Racing World (Stand 130) Lee Cooper and Janet Reger - as well Fashion UK and Vacant, plus Carna for Championship Grand Prix (MotoGP) socks, will be featured, while a range of as meeting with potential new clients. Juicy Lucy Designs (which is nominated since 1992. apparel items from Uniqlo under the Other properties on the firm’s stand as a gift finalist at the Licensing Awards) Currently there are approximately 50 Royal Mail's GPO logo will be unveiled. will include Pampers, Land Rover and The Bogies and Pet Poets Club will be active MotoGP licensees, producing Product is due at retail in Q4. Jack Daniel's. over 700 products worldwide. the main focus.

12 brand Licensing europe 2009 preview www.licensing.biz brand Licensing europe 2009 show preview

30 September - 1 October 2009 | The Grand Hall Olympia London brands, lifestyle & sport

Recent signings for MTV Cherry Girl The firm is looking to develop the ■ Royal Navy ■ The Licensing include Jamster for mobile show into a long-term brand with (Stand 778) Company (Stand 420) entertainment, with the new MTV licences across a wide variety of mascot attracting significant hits on sectors including food and drink, Facebook. The British Motor Heritage homeware, kitchenware, apparel, toys The kids market had always been a key TLC has admitted that it will be licensing programme continues to and games, personal electronics, part of the Royal Navy's licensing launching something new at the show, expand and new apparel initiatives will publishing and promotions. strategy and it is now looking to build on but is keeping its cards close to its be shown. Performance Brands has also been the success of the HM Armed Forces chest for the time being. However, the helping to develop the licensing toy line and develop other products. brands division will be highlighting the It will be sharing its latest category likes of The National Trust, Coca-Cola, ■ National Basketball programme for pre-school property Numberjacks. The show helps young developments and plans, as well as Cosmopolitan, Umbro and Bic. Association (Stand 708) children develop vital learning and showing a collection of 200 problem solving skills and is currently photographs from the Peregrine Trophy ■ The Partnership The NBA licence has seen particularly airing on Cbeebies in the UK and in 42 photographic competition. These are (Stand 400) strong developments in the EMEA countries across the world. available for licensees to use in region and now has strong relationships Finally, Kew Gardens will also feature products and on in-store and online The Partnership will be introducing a with over 60 licensed partners. These on the stand. marketing materials. new home and kitchen line for include Adidas, Panini and EA. Warburtons. In addition to this, it will be At Olympia, the NBA will be looking ■ ■ Royal Air Force Smiley Licensing showcasing Raymond Blanc, luxury to meet potential new licensees for new brand New & Lingwood and British (Stand 775) (Stand 335) markets, as well as investigating new clothing brand Wolsey, as well as product categories where it is relevant, Antony Worrall Thompson, Whatever It including sport driven products, The RAF is aiming to extend its brand The firm will be presenting products from its Smiley World and Smiley Takes, Monsoon/Accessorize, Laura promotion of healthy lifestyle and into relevant product categories using a Ashley and Fired Earth. products targeting male teens. combination of Modern, Vintage and brands. Smiley World will have a host of Lifestyle design themes. These will be items including vintage t-shirts, jewellery, footwear and bags. Several ■ Ubisoft ■ Performance Brands inspired by such consumer propositions as the power of the modern RAF, the publishing titles and pieces from the (Stand 325) (Stand 630) nostalgia of the Battle of Britain and the stationery range will also be on display, prestige of the Red Arrows. along with home and giftware items. Ubisoft will be presenting a number of Kids' property Planet Cook will be one Key categories for the brand Meanwhile, for Smiley there will be a its hit properties including Rabbids of the brands highlighted. The show include toys, eyewear, luggage and selection of clothing and footwear from (which has sold more than six million teaches children that creating food can fashion accessories. the recently launched Happy Sports units worldwide), girl-skewed franchise be fun and is currently airing daily in the The RAF has recently appointed IMG line, as well as the long-standing beauty Imagine, Petz, boy's property Combat of breakfast slot on C4, as well as on 4 On as its global licensing agent and and fragrance range, Smiley Happy Giants, plus the award winning Demand. It has also aired in Germany believes that BLE is a great opportunity Therapy, and the photo-based art line, Assassin's Creed and Tom Clancy on ZDF and on Australia ABC. to increase its brand's visibility. Smiley Photo Gallery. brands for hardcore gamers.

www.licensing.biz brand Licensing europe 2009 preview 13

brand Licensing europe 2009 show preview

30 September - 1 October 2009 | The Grand Hall Olympia London art & design

A growing sector of the show, this year’s art, design and image licensing area is shaping up to be one of the biggest yet...

■ Annie Phillips (Stand 485) is a collaboration of European Also a key focus will be the bear with ■ Bridgeman Art Library illustration talent and is based on trend one ear, Vincent. Izziwotnot is on board (Stand 590) Phillips has sold over 250 artworks forecasts for the next two years, and for bedding and a range of cards from a across a database which has been Chris Chun, a fine artist based in major greetings card publisher is also Sydney and who already has some UK due to launch. The company, which works with adapted and changed to fit various museums, art galleries and artists, will product ranges. She has also created licensing deals in place. "We're coming to the show with ■ be showcasing Ballet Russes costume blinds and wallpaper, cutlery and Bang on the Door illustration to mark the centenary of the stationery ranges and currently has an specific objectives; to make contact with (Stand 360) retail buyers and licensees and, most performance, a John Bull retro exclusive line of rugs with Liberty. magazine cover illustration, Cyril importantly, to do business," says Bang on the Door has been a Artisan founder Siobhan Williamson. Power Linocuts from the 1920s and ■ Art Ask Agency successful design brand for over 20 1930s, plus Henry John's food "Additionally, we are constantly looking years and has a portfolio of over 750 (Stand 710) illustration reminiscent of the pop artist for new brands and welcome contact characters. Most recent additions to the from artists and designers who are Patrick Caulfield. artwork portfolio include Guitar Star for The firm will also be presenting its Boasting over 18 years experience in ready to take the leap into licensing." boys and Make Me Famous for girls, international licensing, Art Ask Agency new website, including freshly with UK licensees including Holland developed lightbox and category initially supplied fine art to the ■ Backland Studio Publishing, Madcatz, Mindscape, publishing industry. It has since moved browse features. Cyril Power and Henry (Stand 290) Hallmark and Mothercare. John will be shown for the first time, and into more classic licensing and The Bang on the Door brand is also merchandising of concepts, lifestyle and Bridgeman will be exclusively Backland's first time at Brand Licensing now represented by ten international representing these for licensing. character lines. will see the firm presenting two new agents worldwide. licensed properties. At Olympia, the founders - Karen ■ ■ Artisan Licensing Grumpy Old Gits is a slogan-based Duncan and Samantha Stringle - will be Bright Group (Stand 587) brand featuring photos of gurning old drawing BOTD characters for visitors to International (Stand 495) men. Slogans include 'Where's Me take away between 2-3pm on Artisan is using the show as a key part Bloody Keys', 'How Much?' and Wednesday September 30th. BGI will be presenting a range of new of the firm's trade marketing effort and 'Grumpy is the New Happy'. It already New properties launching will include properties. Barry the Fish will be leading sees it as the perfect platform to features in Clinton Cards on keyrings, a new Groovy Chick fashion line for the pack, which is the first in a series of introduce its brands. It will be showing pint glasses, cards, socks, coasters, t- girls. FABric Animals and Football Crazy character-led takes which will form a two main brands: Canvas Nation, which shirts and a swear box. will also be highlighted. collection of children's stories.

www.licensing.biz brand Licensing europe 2009 preview 15 2009

30 September – 1 October 2009

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30 September - 1 October 2009 | The Grand Hall Olympia London art & design

Barry is already a hit in the book ■ Fun Crew (Stand 582) home and garden themes), the country ■ Nigel Quiney (Stand 385) world and is published by Simon & kitchen-themed print collection Retro Schuster in the UK and Random House Launched at BLE three years ago, Fun Garden and the Lemon Ribbon Studio, The specialist greeting card publisher is in the US. Crew is a firm supporter of the show. which includes contemporary graphics, launching the Pizazz brand - a selection Also on the Bright slate is Ugg the This year it is launching its first full cute characters and designed-focused of water colour illustrations. It is looking Pug (working title), the first independent product range after working with Think print concepts. to move into the stationery, gifts, concept created by artist Simon Taylor- Pink to design a collection of Lucky While it has already struck a number interiors, homeware and apparel areas. Kietly, who previously worked with a Cookie girls' gifts and accessories. of licensing deals within the greetings host of well-known characters including The new designs include a rucksack, cards and apparel categories, Lemon ■ Country Companions, while he was also Ribbon is also in negotiations with Plus Licens & Design a 'lucky penny' purse and a melamine (Stand 588) responsible for revisualising the Forever 'milk and cookies' set. several gift and clothing manufacturers. Friends brand. Meanwhile, the firm continues to Specialising in the management of Other characters on the stand will enjoy success with Spooky Skaters. In ■ MGL/Vision (Stand 690) include Boglysaurus, Cowboy Carl and design-driven properties, Plus Licens & the UK, it has just been launched a Design will highlight style guides, Swamp Life. fortnightly, full-page comic strip in The firm has over 6,000 images in its "We are really looking forward to our design concepts, plus new and classic Dandy Xtreme. collection, with the contemporary artwork for MoshiMoshiKawaii, Pippi BLE debut," comments BGI managing division, Vision, representing some of director, Vicki Willden-Lebrecht. "We Longstocking, Emil, Karlsson on the ■ Kate Knight (Stand 488) the world's top fashion illustrators. MGL Roof and Flora's Hill. are presenting a fantastic range of new will be showcasing recent new artist properties which all have some signings: SHU from Japan and Ciro incredibly creative people behind them Knight’s designs can be seen worldwide ■ Science Photo Library on art prints, greetings cards, wrap, gift Marchetti from the US. Both are leading and will be looking for interest in all fantasy artists in their fields and the (Stand 580) sectors of the industry." bags, clothing, textiles, stationery, craft paper, cross stitch and tableware. booth will have product examples of their illustrations. Also on the stand will SPL holds a collection of over 300,000 ■ Knight has been a regular exhibitor pictures. These range from x-rays, Cathay Creative and she believes that her business has be Greg Cuddiford, Reilly and Lisa Jane (Stand 454) product examples. thermograms and scanning electron really benefited from the exposure. She micrographs through to aerial views, now licences her artwork to One of the biggest licensing companies nature and animal shots. SPL images manufacturers and publishers in the UK, have been used in major branding in Taiwan, Cathay represents almost US, Canada, Netherlands, Germany 100 artists from Taiwan, the UK, campaigns such as Paul Smith clothing, and Switzerland. She will be presenting Boots cosmetics and Guinness. Germany, US, Hong Kong and China. It a new range of work at Olympia. licences more than 1,000 images, many ■ of which are popular in Asia and which ■ Yvette Jordan (Stand 382) Cathay is looking to bring to Europe. Lemon Ribbon (Stand 581) In addition, the firm has also Jordan will be showing her Glamour developed its own product lines based The print and design studio has three line, as well as her new 2009 fine art on different artists' artworks. properties: Jasmine Bunn (a portfolio and Lady Luck. fashionable bunny with school days,

www.licensing.biz brand Licensing europe 2009 preview 17 brand Licensing europe 2009 show preview

30 September - 1 October 2009 | The Grand Hall Olympia London publishing & services

Publishing is one of the first ports of call when stepping into the licensing arena, while the services firms are often the unsung heroes of the business...

PUBLISHING licence into categories including art and picture books of all time since its design, children's and baby products, publication 20 years ago. ■ 24IP Law Group video games, mobile and toys and games Guess How Much I Love You will be (Stand 269) ■ Atlantyca among others. represented by DRi, while Where's Entertainment Wally? will be on the Classic IP boutique law firm, 24IP is a ■ Media stand. (Stand 246) John Wiley & Sons collaboration between the law firms with (Stand 620) offices in Germany, , UK and the US. Its services include patents, utility Celebrated kids' book series Geronimo SERVICES models, trademarks, design patents, Stilton was produced by Italian publishing For Dummies is the world's best selling copyright, internet domains, competition entrepreneur Pietro Marietti (founder of reference series and has successfully ■ Licensingpages law among others. Atlantyca) and Elisabetta Dami. It is due been expanded into the licensed product to make its debut as an animated series sector by the company. Products Recruitment this autumn. available include videos, software, (Stand 350) ■ Halliwells The firm's licensing division manages consumer electronics, cooking, home (Stand 264) the international licensing initiatives for improvement, automotive, craft and Established in January 2007, Geronimo Stilton and is also the Italian hobby kits and games. Licensingpages Recruitment was The full service commercial law firm has a licensing agent for Moonscoop's Code Also on the firm's stand will be founded by Andrew Levy and Ian specialist team of intellectual property Lyoko, Growing Up Creepie and Dive Olly Frommer's, one of the top names in travel Downes, and will be sharing stand space lawyers dedicated to advising on all Dive. It was also recently appointed as guides in North America, and CliffsNotes. with Start Licensing. aspects of protecting, enforcing and the agent for classic Le Petit Prince. Aiming to satisfy the employment exploiting copyright, trademarks, design ■ Walker Books opportunities surrounding all roles within rights and patents. the licensing and brand industry, the firm ■ Hari Books (Stand 622) The team has vast experience of places candidates in all positions right drafting and negotiating licences and (Stand 498) from MDs and CEOs, through to licensing Exhibiting for the first time at the show, other IP documents such as assignments managers and executives, sales and Walker will be revealing its 20th and franchise agreements. Another first timer, the firm will be looking marketing directors, brand managers, anniversary plans for evergreen pre- to make an impact with its book series promotions executives, temporary staff, school property Maisy, as well as ■ Intellectual Property featuring Hari and Friends. para legals, retail buyers and forensic unveiling Lucy Cousin's latest project, With a core message of safety accountants among others. Office Yummy. Walker revealed earlier this year awareness underpinning each adventure, Both Levy and Downes have extensive (Stand 261) that it would be taking Cousin's European the books are aimed at three to seven experience of the licensing industry. Levy year olds and launched last November licensing programme in-house. began his career with Unilever, before The government agency responsible for with Oops Hari. The second book, Hari at Walker has been making children's joining Copyright Promotions and then promoting the importance and value of Home, arrived this April at the London books for almost 30 years and it sees the Allegiance UK. He set up and ran the intellectual property in the UK, the IPO will Book Fair, with further titles planned as show as a good way of educating the LIMA UK office from 1998 to 2006. be on hand to help visitors understand well as a Mini Moe series featuring Hari's licensing industry on what it has to offer. Meanwhile, Downes has been in what IP they might have and how well it is best friend Moe Mouse. Other brands on the stand include picture licensing for over 15 years, both protected. MD Tristan McGee believes that a book We're All Going on a Bear Hunt by domestically and internationally, having It covers patents, trademarks, designs presence at BLE is essential to former Children's Laureate Michael held positions at Fox Kids Europe and and copyright and also will be demonstrate the potential of the pproperty Rosen and illustrator Helen Oxenbury. CPLG, before forming Start in 2004. showcasing its IP Healthcheck online tool. to the wider industry and will be looking to The book has remained in the top ten

18 brand Licensing europe 2009 preview www.licensing.biz

brand Licensing europe 2009 show preview

30 September - 1 October 2009 | The Grand Hall Olympia London charity & heritage

Museums are currently a massive growth area in licensing, particularly as parents look for brands which are educational as well as fun for their kids...

■ Natural History Museum ■ Historic Royal Palaces ■ The Royal Horticultural ■ V&A Enterprises (Stand 352) (Stand 234) Society (Stand 603) (Stand 110)

One of London's main visitor attractions, An independent charity, Historic Royal The Royal Horticultural Society has the The world's greatest museum of art and the NHM currently welcomes four Palaces looks after the Tower of world's leading collection of botanical design, the V&A boasts millions of million visitors each year through its London, Hampton Court Palace, the art, holding over 22,000 original works. artefacts including world class doors, while also attracting around ten Banqueting House, Kensington Palace Its brands include the Chelsea Flower collections of glass, textiles, graphics, million visitors online. Licensing is a key and Kew Palace. Show among others. photography, jewellery and fashion. part of the Museum's strategy to This year it is celebrating the 500th At over 200 years old, the society is New product being shown at Olympia promote and support and its work. anniversary of Henry VIII's accession to looking for partners who can take includes a range of V&A Garthwaite Indeed, 2008 was the most the throne. New licensed products inspiration from its artwork and create garden tools from new licensee successful year ever for the NHM, with inspired by this theme will include innovative products. Slemcka, which launched nationwide in licensed income increasing by 30 per children's pyjamas and limited edition the autumn. cent. In the past 12 months, six new china and hand engraved glass among ■ NMSI Trading Homeware from Creative Topps and licensees have been added to its other items. specially blended V&S fragrances from (Stand 365) portfolio, while current partners have Berkeley Square Cosmetics Company also been expanding their ranges. ■ Royal Opera House will also be featured. National Museum of Science and Wow Stuff now has 20 products (Stand 602) V&A is also looking to expand the bearing the NHM brand, while new Industry Trading represents four UK brand further into interiors, homeware, heritage brands. licensee Brainstorm has developed a Another newcomer, the firm will be stationery and gifts. range of educational science toys and These include the Science presenting its range of licensed Museum, National Railway Museum, Creative Cake Company has been dancewear, created through a producing a Giganotosaurus cake. Flying Scotsman and the National collaboration between Freddy SpA and Media Museum. As well as being a science centre, the Royal Ballet dancers. The collection will Museum also boasts the largest collection Various new products will be be available at retail from the autumn. showcased across the brands and of natural history art in the world and Based in London's Covent Garden, some of these images are being used on NMSI will be encouraging visitors to the ROH sees over 300 performances explore its image archives. new home décor lines and apparel. on its main stage each year.

20 brand Licensing europe 2009 preview www.licensing.biz brand Licensing europe 2009 show preview

30 September - 1 October 2009 | The Grand Hall Olympia London

the licensing the screening suite academy This popular part of the event was introduced in 2006. Screenings run at the same times on both Nearly 600 people attended the Academy in 2008 days of the event...

and this year's programme will again allow visitors 9.50am-10.35am On top of the massive selling Potter franchise, Warner will be showcasing the chance to get up to speed with the latest Sony Pictures (Stand 599) DC Comics' plans for its 75th industry trends... anniversary celebrations, plus Batman On the showfloor, the company will be and the Cartoon Network series showing established classic brands Batman: The Brave and the Bold. such as Ghostbusters, as well as Evergreens including Superman, upcoming 2010 releases including the Wonder Woman, Supergirl, Green remake of The Karate Kid and action Lantern and The Flash will also be hero comedy The Green Hornet. highlighted, along with Looney Tunes, Retail opportunities for The Scooby-Doo, Tweety and Tom & Jerry. Spectacular Spider-man animated series will also be presented and also expect teasers of Spider-man 4, which 13.20pm-14.05pm is due for release on May 6th 2011. Lucasfilm/Paramount "Sony Pictures is very excited about (Stand 420) Brand Licensing," said a spokesperson. "Each year, we see the Exhibiting on the showfloor as part of show grow and become more The Licensing Company's booth, there important to our international licensing isn't a great deal of information and promotions business. The show available on what the two studios will provides us the opportunity to connect be showing ahead of the event. with our licensing and promotional Lucasfilm will be presenting Star Wars: agents, licensees, promotional The Clones and its latest plans, while partners and retailers under one roof. Paramount will be showing its back Wednesday Thursday "The screenings/presentation suite catalogue and some upcoming releases. September 30th October 1st also creates a great forum to highlight It's pretty safe to assume these will our upcoming titles and programmes." include Rango which features the voice 9.45am-10.30am 9.30am-10.15am talent of Johnny Depp and is due in 2011. Digital strategies for licensed Breakfast seminar for independent 11.00am-11.45am characters in an ever evolving world retailers - how to start or build your 20th Century Fox Seminar led by Gary Pope, Managing licensed product offering to gain (Stand 445) Director, Kids Industries retail advantage The billion dollar Ice Age franchise 11.00am-11.45am boasts one of the studio's largest film Cross border licensing in Europe - 10.45am-11.30am merchandising programmes, with more managing local culture, retail and Royalties, pricing and financial than 200 global licensees including the design considerations to ensure know-how Speaker TBC likes of Activision, HarperCollins, your property's success Ferrero and Unilever. Seminar leader: Marina Narishkin, James Cameron's epic action Managing Director, Copyright 12.00pm-12.45pm adventure Avatar, meanwhile, will be 14.30pm-15.15pm Promotions France, with Martijin van Keynote address from Astley Baker supported by a line from master toy der Erve, MD, Van der Erve NV Marvel Entertainment Davies' Phil Davies, and trends partner Mattel, while Ubisoft will be (Stand 745) report from Showcomotion releasing a video game to tie in with 12.15pm-13.00pm Children's Media Conference the movie opening in December. How to negotiate a better licensing Fox L&M also continues to build the Emphasis will be on the Avengers contract Alvin and The Chipmunks programme, Assemble initiative on the main Marvel Seminar leader: John Burns, Partner, 13.15pm-14.00pm with The Squeakquel due to hit booth. This is a major licensing and Halliwells cinemas on Boxing Day. merchandising campaign to support Cross border licensing in Europe - Finally, in celebration of the 20th the studio's theatrical slate, including managing the legal landscape 13.30pm-14.15pm anniversary of The Simpsons - one of Iron Man 2 (May 7th 2010), Thor (May Seminar led by Christian Fortmann, 20th 2011), Captain America (July KEYNOTE: Bruno Schwobthaler, the most successful entertainment European trademark attorney, 24IP 22nd 2011) and The Avengers (May Senior Vice President, Sales & properties of all time - Fox is running Law Group 4th 2012). Also expect teasers for Business Development, Warner Bros the 'Best. 20 Years. Ever' campaign Spider-man 4. Consumer Products EMEA throughout 2009. The new Ladies of Springfield licensing programme will Also highlighted will be Super Hero 14.30pm-15.15pm 14.45pm-15.30pm be a key focus at the show, as well as Squad, plus retro artwork of key Gaming to win in licensing cult male favourite Family Guy. characters. Stark Industries will be on NPD special report on licensing Seminar led by Michael French, Editor Other properties on the stand will stand 455 and will be exclusively in Chief, MCV Magazine include 24, Halo and Garfield. showcasing the Iron Man brand. 16.00pm-16.45pm Trend Tracker - Licensing in a 12.10pm-12.55pm recession 15.45pm-16.30pm Warner Bros Consumer Seminar lead by Louise French, Creating the best products: taking Associate VP Marketing & Business licensed properties from screen to Products (Stand 799) Development, Beanstalk Group shelf Seminar led by Oliver Dyer, MD, Skew Studio WBCP arrives at Olympia still riding high on the incredible success of Harry Potter and the Half-Blood Prince.

www.licensing.biz brand Licensing europe 2009 preview 21 30 September - 1 October 2009 | The Grand Hall Olympia London brand Licensing europe 2009 show preview

Correct as of August 17th 2009

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Exit 499 7 7 5

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Licensing GRAND HALL Academy ENTRANCE

22 brand Licensing europe 2009 preview www.licensing.biz exhibitor list Company Name Stand Company Name Stand Company Name Stand Company Name Stand

24IP Law Group 259 Lego Company 404 4 Kids Entertainment Int 470 F LEMA Publishing 835 S 5 Seasons & Co 493 Fitzroy Media 304 Lemon Ribbon 581 Sanrio License 150 Five Dollar Shake 486 Leonard Smith 282 Santoro Licensing 298/395 Franklin Covey 250 License Global 823 Science Photo Library 580 Fulanitos 600 Licensing.biz 603 Smiley Company 335 Fun Crew 582 Licensing Global Network 820 Softies & Cuties - Panighini 491 A Funshine Productions 288 Licensing Management Sony Pictures Entertainment 599 Aardman 610 International 235 Stark Industries 455 Alchemy 230 Licensing Sourcebook 850 Start Licensing 350 Al Jazeera Children's Channel LIMA UK 160 Stephanie Dyment Design Company 592 & Baraem TV 545 G Lo Coco Licensing 490 Synthesis Design and Manufacture 591 Allsorts Licensing 450 Gidget Worldwide 515 Ludorum 640 Amelia Renfrew 593 Golden Goose 370 Lunartics 280 Ann Edwards 292 Goochi Coo 290 Annie Phillips 485 Guide to the Licensing World 115 T Art Ask Agency 710 Artisan Licensing 587 M Taipei Computer Association 263 Atlantyca 246 Manchester United Merchandising 504 Target Entertainment Group 550 H Marilyn Robertson 685 The Beanstalk Group 525 Halliwells 264 Marvel Entertainment International 455 The Bridgeman Art Library 590 Hari Books 498 Mary Evans Picture Library 585 The Comic Stripper 398 B Hip Designs 670 Mattel Brands Consumer Products 399 The Licensing Company 420 Bang On The Door 360 Historic Royal Palaces Enterprises 234 Mediatoon Licensing 681 The Natural History Museum 352 BBC Worldwide Licensing 530 HIT Entertainment 425 Meiklejohn Graphics MGL 592 The Partnership 400 Bear League 780 Hong Kong Trade MindSpark Interactive Network, Inc. 568 The Royal Opera House 602 Berni Parker Designs 680 Development Council 220 Mondo TV 424 The Salon 840 Beverley Hills Polo Club Int 860 House and Home 693 The Toy Store 299 Big Bocca Productions 320 The UK Intellectual Property Office 261 BRB Internacional 349 Tiny Idols 215 Bright Group 495 N Toei Animation 750 Bright Ideas Design Company 830 I NBA Europe 708 Tosh Licensing 790 Bruno Productions 669 Ignition Licensing 130 Nelvana Enterprises 548 Total Licensing 302 Bulldog Licensing 565 I Love DIY 198 Nickelodeon & Viacom ToyNews 603 Imagine 8 300 Consumer Products 499 Turner CN Enterprises 460 Interactive Game Zone 120 Nigel Quiney Publications 385 TV Loonland UK 205 Intercontinental Licensing 483 NMSI Trading 603 Twentieth Century Fox Licensing 445 C IONA Design Limited 392 NPD 773 Carte Blanche Greetings 650 ITV Global Entertainment 430 Cathay Creative Co 454 Celebrities Entertainment 500 U 560 P Ubisoft Entertainment 325 Characteristix 249 J Palanchowk Handicraft & Sales 497 Charlie Chaplin 588 Jane Evans Licensing Consultant 510 Panini Licensing Chorion 540 JAST Company 715 (t/a The Licensing Machine) 760 Classic Media 440 J.P. Flag Co 345 Paper Island Licensing 604 V Coolabi 505 John Faulkner Design 295 Peapots 388 Vicki Thomas Associates 380 John Wiley & Son 620 Performance Brands 630 Victoria and Albert Museum (V&A) 110 Pimra 267 Vipo Land 625 Plus Licens AB 589 VIZ Media Europe 762 D PPC Enterprises 740 Vooz Co. 210 DCD Publishing 785 K Premium Factory 359 Detonator Licensing 375 Kamhi World 592 Giochi Preziosi S.p.a. 410 Dimensional Entertainment 496 Kanban Card and Paper & Loralie Promotions and Incentives 682 W Rachael Hale Photography Designs 480 Walker Books 622 (t/a Dissero Brands) 340 Kangaroo Island 219 Warner Bros. Consumer Products 799 Dorna Sports 330 Kate Knight 581 Wizbit 671 DRI Licensing 310 Kazachok 770 R King Italy srl 255 Rainbow SPA 570 Kocca Europe 415 RDF Rights 730 Ltd 755 Y E Renault Merchandising 660 Yvette Jordan 382 E1 Entertainment 240 Rocket Licensing 604 Eaglecrown Productions 233 L Royal Air Force 775 Edebé Audiovisual Licensing 752 Last Lemon Productions 245 Royal Navy 778 Europacorp 405 LazyTown Enterntainment 570 Royal Horticultural Society 372

www.licensing.biz brand Licensing europe 2009 preview 23