The Internet-Ilization of American Parties: the Implications of the Unity08 Effort
The Internet-ilization of American Parties: The Implications of the Unity08 Effort Ron Rapoport and Kira Allman College of William and Mary Daniel Maliniak University of California, San Diego Lonna Rae Atkeson University of New Mexico Paper Presented at “2009 State of the Parties Conference,” Sponsored by Ray Bliss Institute, University of Akron. Abstract Unity08 was the first fully on-line political party, founded by Doug Bailey, Gerald Rafshoon, and Hamilton Jordan in 2005. Its nomination and platform were to be determined in an on-line convention of its members in June, 2008. It disappeared long before its proposed convention, but given its technological innovations, its membership, recruitment, and activists remain interesting in their own right. We compare Unity08 members to ANES respondents and to a subsample of CCAP respondents who were active in one of the major party primary campaigns, finding a variety of differences, but also similarities. We then examine the causes of differential activity in Unity08, and conclude with an analysis of the degree to which activity in a short-lived third party might still carryover to activity in the major parties in 2008. The 2008 election generated a significant amount of buzz, in part because of the prominent inclusion of technology on the political frontlines (Hoffman, 2007). The internet played a particularly notable role, becoming integrated into the presidential campaigns and allowing contenders from Barack Obama to Ron Paul to organize events, and mobilize their on-line supporters, and raise substantial amounts from small contributions given over the web (Terhune, 2008). This surge in internet activity was presaged by the prominence of MoveOn.org, political weblogs and the success of the Howard Dean campaign in 2004.
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