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May 6 Naples Airport Authority Planning Meeting

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May 6 Naples Airport Authority Planning Meeting May 27, 2011 Tourism Staff Reports 10 a-f 1 of 18 DIRECTOR’S REPORT ACTIVITIES & EVENTS TDC Sub Committee Meeting- May 6 Naples Airport Authority Planning meeting for Florida Airports Council Annual Meeting Naples Works Website Planning meeting VISIT FLORIDA Marketing Steering Committee Meeting Jet Blue Marketing Team meeting- RSW Bob Harden Radio Interview- WGUF-FM Everglades Foundation- Presentation on importance of Restoration WGCU- FM Interview on Season results TDC Grant Review Committee FGCU Classroom Presentation on Everglades Restoration TRADE SHOWS International Pow Wow Trade Show- San Francisco May 27, 2011 Tourism Staff Reports 10 a-f 2 of 18 SALES DEPARTMENT- Debi DeBenedetto and Jennifer Leslie Industry Relations – Sales/Shows ASTA Show Puerto Rico April 13-16– report in Detailed Report Section Kenny Chesney Out of Market Sales Missions Collaborate Corporate Planner show Houston May 3-6 –report in Detailed Reports section. Pow Wow Tour Operator show May 21-26 San Francisco New Product Development New Golf Guide delivered New Meeting Planner Guide development Florida Airports Council Annual Meeting-Local Committee assistance Promotions/ FAMS Working on two Fams as a result of ASTA show just attended, Orlando agents and Southeast Florida ASTA Travel agent Fam for Certified Travel, Stuart, FL Motorcoach lead from last year travel agent local show CI Travel Marketing the “Music in Paradise” Planner Fam Planning a Fam for Canada Travel Agent March 2012 Welcome Center Fam Visit Florida Welcome May 17th Meeting Planner Fam host dinner SunStream Group 8 planners May 11 German tour operator Fam is in planning stages RFP’s and Booked Business RFP’s sent out past 30 days: 1. 18 for a total of 4,002 potential room nights Booked business: 1. Reported 2 groups booked; 65 room nights; $11,000 revenue 2. One Naples Princess dinner cruise. Economic impact $75,000 Comparison to last year: 1. April –May 2010 sent 9 RFP’s for 3490 room nights; 2. Booked 4 groups representing 940 room nights 3. More RFP’s sent; room nights and impact down. 4. Contract closing times and reporting periods are variable 5. Jan.-May 2011- 47 RFP’s sent; booked 16 groups for 4,876 room nights; $800,000 in revenue; $4 million + in economic impact Sponsorships Approved $2,000 Inn on Fifth $600 Fam sponsor Bellasera/Sunstream Planner Fam May 27, 2011 Tourism Staff Reports 10 a-f 3 of 18 PUBLIC RELATIONS & COMMUNICATIONS- JoNell Modys & Angela Aline Press Visits and Media Events: George Poveromo’s World of Saltwater Fishing – CVB and BCF facilitated the very last minute arrangements for a show taping for the 2012 season. The crew visited Everglades City and had an excellent two days of fishing for snook, redfish, tripletail and more. The show will air in the winter 2012 season of the show on Versus and will have multiple re-airings. Paul Schultz, New York Daily News: Press visit held April 19-23 and focused on history and culture of the Everglades (Ed Watson legend) as well as Naples luxury. Story in progress after very successful research visit. Amy Rosenburg, Social Miami: Press visit originally scheduled for May 13 – 15 and is currently being rescheduled for late May/June due to journalist schedule. Delia Colon, VISIT FLORIDA’s Shopping & Luxury Insider, visits May 27-30 to explore shopping in Naples for blog posts on the state’s tourism site. Shape (German) – working on arrangements for a visit within the next few weeks. Paradise for Pooch FAM (June 15 – 18): Invite has been distributed to media and BCF is currently pitching. Confirmed journalists to date: Ginger Warder, SATW freelancer and pet travel book author Carolyn O’Neil, Atlanta Journal-Constitution Dara Foster, PupStyle.com Melissa Halliburton, BringFido.com Karen Feld, DC-area pet travel freelancer Chelle Koster Walton, travel freelancer BCF continuing media outreach to media including Tampa Tribune, Washington Post, USA Today, American Dog magazine, Dog Fancy, among others. Accommodations being provided by Hilton Naples. Itinerary items include Yappy Hour at Sea Salt, Aqua Dog boat trip and picnic, visit to City of Naples Dog Park, “Dogs in the Garden” at Naples Botanical Garden and dining at Fred’s Fun, Food and Spirits, among others. May 27, 2011 Tourism Staff Reports 10 a-f 4 of 18 Wedding FAM: rescheduled for November, 2011; will be held in conjunction with Naples Botanical Garden “Garden Wedding Giveaway” on 11/11/11. BCF corresponding with Naples Bay Resort for accommodations and is currently developing “save the date” email for distribution and pitching to bridal and honeymoon writers and publications. New York City Deskside Briefings: (April 26 – 28) BCF secured appointments and accompanied JoNell Modys to conduct on-site media visits in conjunction with VisitFlorida media reception. Appointments conducted with: Stacey Shoemaker Rauen, Hospitality Design: August – October issues will include features/editorial on hotels and restaurants. The Naples Tomato franchise opportunity is a good fit for the “Sketchbook” section that includes renderings and information about new openings. There are possibilities to cover the Naples location of Norman Love confections online in the “Trend/Area Alerts” section which features 8-10 photos and editorial Tyghe Trimble, Men’s Journal: During the meeting, the upcoming Florida Outdoor Writer’s Association meeting (August 2012) was discussed and there is high interest from the publication in attending, as there will be pre and post FAM tours offered to attending media. Tyghe is interested in the outdoor adventure appeal of the Everglades mixed with the luxury appeal of Naples. Swampwalks kayaking adventures (including the Everglades Wilderness Waterway adventure) are main interests with the publication. Laura Kidder, Fodors.com: During the meeting, the Client and Agency advised Laura on updates to the existing travel guide as well as discussed new and upcoming developments in the destination, including the new children’s garden at the Naples Botanical Garden and the upcoming Children’s Museum of Naples. Vince Alonzo, Successful Meetings: During the meeting, the Client and Agency discussed the following items: o General overview of meetings and conventions spaces (including unique venues such as Naples Botanical Garden, Naples Zoo, Southwest Florida Conservancy center) o In and out of market meeting events/FAMs: There is high interest from the publication to send a writer to the in-market FAM. We will continue to keep Vince informed as details for the events/FAMs are firmed up. o Naples Botanical Garden Wedding FAM: While this event/FAM is clearly focused toward the wedding market, there is an opportunity to showcase various meeting venues during the FAM. The publication has expressed an interest in attending the FAM and/or learning more to cover it in a future issue. o Team building activities: Dolphin Explorer, Advance Training Concepts, Naples Tomato pasta cooking class May 27, 2011 Tourism Staff Reports 10 a-f 5 of 18 Clark Mitchell, Endless Vacation: The publication is already planning a feature on the Everglades for the December issue and plans to send a photographer/writer to the area. Client/Agency will assist with coordinating press visit details as needed. He is interested in exploring the Wilderness Waterway. We explained that this can’t be fully done in the summer, but we could arrange day trips to various locations. Lynn Langway, freelancer: The following items were discussed during the meeting: o University of Wisconsin Health Study: Collier County healthiest county in Florida o Paradise for Pooch FAM o New attractions: children’s garden, upcoming Children’s Museum of Naples o Outdoor activities, SWF Nature Conservancy Center Shane Luitjens, AirTran Go: Discussed the upcoming Florida Road Trip cover feature, and possibly adding the Journey Through Paradise project as a sidebar. VISIT FLORIDA New York Media Events JoNell Modys attended two media receptions, along with other Florida partners, for New York- based media. One reception was for consumer media and the other was for online media and bloggers. Both were well attended by quality media and several key media interactions resulted. Positive contact was made with outlets including Town & County, ABC Good Morning America, Travel & Leisure, Conde Nast Traveler, several top freelancers, TravelingMom.com and others. International Pow Wow Participated in the annual Pow Wow international Media Marketplace, with nearly 400 travel media in attendance. A full report will be available next month. Press Releases Paradise Coast Tourism Star Awards Winners 2011 State of the Industry Report release and presentation/press conference. Both received good local and regional coverage. Follow up was still in progress at the time this report was compiled. Summer Story Ideas Summer/Fall Calendar of Events Learning Vacations University of Wisconsin County Health Rankings – Collier healthiest county in Florida May 27, 2011 Tourism Staff Reports 10 a-f 6 of 18 Meetings: BCF is currently reaching out to meetings media to secure attendees at June 9th Chicago event. BCF developing email invitation for October “Music in Paradise” event and will begin pitching media. Media Coverage: YTD: $1,265,001 14,295,461 circulation (includes local, regional and national coverage) “Stepping Out” By Christopher R. Cox Audubon Magazine Feature on exploring the Ten Thousand Islands. http://audubonmagazine.org/features1105/truenature.html “Naples Chic” By Eduardo Alves Mapa-Mundi.com The result of a press trip arranged after meeting last year at the international Pow Wow show. http://mapa-mundi.com/specialreport/naples+chic/79/ “Naples Tools Help Planners Entice Attendees” Visit Florida Meetings E-newsletter Pick up from our GAP meetings news release http://www.meetings.visitflorida.com/cms/d/naples_tools_help_planners_entice_attendees.php? CMP=EMC-MVN0411 Newsletters: Paradise Press (industry newsletter) May issue delivered third week of May. March/April newsletter had a 75.50% open rate, and a 16.58% click through rate.
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