7Th Annual Lifecycle Conference Agenda 2019
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7th Annual Lifecycle Conference The home of smart retail marketing Printworks, London 16-17 October 2019 Agenda 2019 w. lifecycle.ometria.com | p. +44 207 139 1778 | e. [email protected] Welcome to Lifecycle19! Over the past six years Lifecycle has become a leading event for retail marketers. Each year, the conference brings together a community of over 300 marketers and e-commerce professionals to learn how to truly advance their marketing strategies from peers and industry leaders. Spread across two days, Lifecycle19 will have 30 speakers leading keynotes and panels; a two- track day of workshops, based on your needs, all culminating with an unforgettable party. We’ll be talking about: Bridging the online/offline marketing divide The challenges of personalising at scale How to beat the discounting race to the bottom The value of influencer marketing Team Lifecycle19 w. lifecycle.ometria.com | p. +44 207 139 1778 | e. [email protected] Why you should make Lifecycle19 your #1 event of the year An agenda tailor-made for 300+ retail marketers from fashion to retail marketers beauty, homeware to food and drink 2 day event, with 30 industry- Actionable content - 100% renowned speakers of Lifecycle18 attendees said they’d learned something new to apply to their own marketing Hosts that truly care! This is an event for the retail community, designed to engage and empower attendees with the tools they need to create messages their customers will love. w. lifecycle.ometria.com | p. +44 207 139 1778 | e. [email protected] Lifecycle 19 Speakers Lysa Hardy Whitney Bromberg Hawkings Marie Chenailler-Maurice CMO and Board Director CEO and Co-Founder Marketing Director Hotel Chocolat FLOWERBX Seraphine Lysa Hardy is Board Director & CMO at Whitney Bromberg Hawkings graduated from Marie is a Marketing Director at maternity Hotel Chocolat. She is an award winning Columbia University in 1998 and started her fashion brand, Seraphine. inspirational and high impact board career in Paris working for Tom Ford at Gucci. Originally from Paris where she earned her director who creates market positions and In 2016, she resigned from her position as postgraduate degree in marketing, Marie delivers commercial results, nationally SVP of Communications of TOM FORD after started her career in Customer Relationship and internationally. She has previously working for the designer for 18 years to found Management. held positions of Head of Brand and FLOWERBX, the online flower delivery service Communication at T-Mobile, Interim Sales & that is slated to become the first global flower Moving between the fashion, lifestyle & Marketing Director at RAC, Chief Commercial brand. Over the past three years, she has tourism industries, Marie relocated to London Officer at Holland & Barrett and Chief launched FLOWERBX across the UK and in as her career branched out to cover the Customer Officer at Joules. France, Germany, Belgium, Ireland and 17 full digital marketing spectrum, eventually other countries across Europe. heading up marketing teams at Arcadia & Mulberry before moving to her current role at Seraphine. A mum of three, she specialises in developing & delivering multichannel marketing strategies. Taylor Coil Ciaran McClellan Jennifer Roebuck Marketing Director Customer Director CMO Tortuga ME+EM Feelunique Taylor is a marketing generalist who believes Ciaran has a track record of scaling digital Jennifer is the Chief Marketing Officer at in tested, extensible strategy over gimmicky businesses and was part of the executive Feelunique, one of Europe’s largest beauty growth hacks. Her primary expertise is in teams at The Cotswold Company and Long pure-play retailers. She is also a Non-Executive content marketing, copywriting, and product Tall Sally that achieved successful exits to Director at Ted Baker. Her experience stretches marketing. A fierce advocate for location private equity. During his 12-years’ experience across all marketing disciplines, eCommerce independence, she has worked from more in e-commerce, he has worked across all strategy and operations. than 20 countries during her tenure at Tortuga. aspects of marketing and e-commerce operations from digital marketing and CRM to trading and analytics. He was recently appointed Customer Director at DTC luxury fashion brand, ME+EM. w. lifecycle.ometria.com | p. +44 207 139 1778 | e. [email protected] Lifecycle 19 Speakers Ivan Mazour Ryan Moriarty Charlotte Ashton Founder and CEO SVP Marketing Managing Director Ometria Sofar Sounds Latest in Beauty Ivan Mazour is the CEO and Founder of Ryan is a highly experienced leader in Digital Charlotte is Managing Director at Latest in Ometria, a customer marketing platform built Marketing, CRM, Product Development, Business Beauty, one of the UK’s leading online beauty specifically for retailers. Ometria is backed by Intelligence, Data Science and Consumer subscription platforms. Having joined Latest in several leading Global VCs and London’s most Insights. He has a proven track record of Beauty over 7 years ago, Charlotte has played successful technology entrepreneurs. Ivan was building effective teams, having worked across a a key role in the company evolution; from its previously the Founding Partner of Innova range of industries both in the UK and globally. early start-up days to the established digital Kapital, and has himself invested in over thirty He specialises in Digital Marketing Optimisation platform it is today, providing a one of a kind technology startups. As well as holding degrees and Attribution Modelling, Conversion Rate service to both customers and beauty brands. in Mathematics from Cambridge University, and Optimisation frameworks and AB Testing, Charlotte is equally ambitious out of work & in Economics from the Open University, Ivan is Market and Trading Insights, Operation enjoys a sporting challenge. Having completed a regular public speaker, and is the author of Development and Consumer Research. the Engadin Skimarathon in Switzerland in several books and a popular blog. 2015, she plans to race the marathon again next year. Dr Beth Butterwick Martin Allen Alessandra Steinherr former CEO Former Director of CRM and Influencer, Digital Beauty Content Karen Millen & Coast Performance Marketing Creator Moonpig Beth has enjoyed a career in Retail for over Martin has worked in Customer Marketing & Alessandra has had an illustrious career in 25 years. She joined Marks & Spencer and Loyalty for 20 years, building award winning the beauty industry with over a decade as spent 16 years in the Clothing Division. She CRM programmes and loyalty schemes both beauty director of GLAMOUR magazine joined Gap Inc in 2005 and was responsible online and offline, most recently at Moonpig. under her belt and being one of the first for delivering the European Expansion Along the way he built & grew the Customer beauty journalists to traverse the line between Programme. In 2009 she joined MS Mode BV Marketing function at Hotels.com, spanning journalism and social media influencer. In 2018 as a Commercial Director and played a key over 100 countries. He is passionate about she brought out her own skincare range with part in its performance improvement prior to its the customer and how learnings and insight Primark. Alessandra’s depth and knowledge acquisition by Excellent Retail Brands. In 2011 can power personalisation & ultimately drive of the beauty industry is second to none. Her she took up a Brand Director role at Bonmarché business growth. candid content keeps her 190K Instagram where she steered the company through a followers coming back for more. massive turnaround. In September 2016 Beth took up her role as CEO of Karen Millen a Global fashion retailer with 400 shops in 65 countries. In 2018, they acquired Coast another premium women’s fashion brand. Charged with delivering a successful sale process, Beth & her team led the sale of KM/Coast to Boohoo in August 2019. Beth was awarded the Draper’s 2015 Retail Personality of the Year. That same year she was made Barclay’s Business Woman of the Year. In November 2017 Beth was awarded an Honorary Doctorate from the University of Huddersfield for her services in Retail w. lifecycle.ometria.com | p. +44 207 139 1778 | e. [email protected] Lifecycle 19 Speakers Fiona Stevens Harri Laitalainen Brad Dey Head of Marketing Marketing Strategist VP of Digital LoyaltyLion Elvis & Kresse Ledbury & Health Warrior Fiona Stevens is the Head of Marketing Harri Laitalainen is the current marketing Brad’s experience in financial services (at at LoyaltyLion, a data-driven loyalty and strategist of Elvis & Kresse, an award winning a Fortune 200 company) positioned him to engagement platform for fast-growth sustainable luxury brand based in Kent, UK achieve a major goal in his life: satisfy his ecommerce merchants. LoyaltyLion helps known for their environmental work and radical entrepreneurial spirit by starting his own thousands of retailers worldwide to build transparency. consulting company. This now affords his the fully customised loyalty programs, proven to Harri helped increase direct online sales by opportunity to both work with individuals that increase customer engagement, retention 44% without a team or agency, while only he admires/respect & to wear multiple hats and spend. Fiona has ten years’ experience increasing marketing spend by £3708 for the (many times within the same day). in Marketing, having worked in-house and entire year. Dey’s End Consulting offers solutions to agency side across