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Study on the Internal Market for Assistive The Internal Market for assistive ICT Final report INTERNAL MARKET FOR INCLUSIVE AND ASSISTIVE ICT,TARGETED MARKET ANALYSIS AND LEGISLATIVE ASPECTS SMART 2008/0067 Final report June 2011 Deloitte & AbilityNet The study has been commissioned by the European Commission, Directorate General for Information Society and Media, unit ICT for Inclusion. All views expressed in this document, however, are those of the authors and do not necessarily reflect the views of the European Commission. Neither the European Commission nor any person acting on its behalf is responsible for the use which might be made of the information contained in the present publication. The European Commission is not responsible for the external web sites referred to in the present publication. © European Union, 2011 Reproduction is authorized provided the source is acknowledged. Authors: Sebastiaan van der Peijl, Filippo Munisteri, Mar Negreiro, Lionel Kapff, Veronika Jermolina, Clare Folkes 1 Contents Executive summary............................................................................................................... i 1 Introduction .................................................................................................................. 1 1.1 Main objectives of the study .................................................................................. 1 1.2 Structure of the final report ................................................................................... 1 1.3 Policy context ........................................................................................................ 2 1.4 The Internal Market for assistive ICT ...................................................................... 6 1.4.1 Defining assistive ICT...................................................................................... 6 1.4.2 Demand: people with disabilities in the EU ...................................................... 7 1.4.3 Stakeholders and the value chain .................................................................... 9 1.4.4 Types of Service Delivery Models................................................................... 10 1.4.5 Life environments: employment, education & training, independent living..... 14 1.4.6 Supply: manufacturers and distributors of assistive ICT................................. 16 2 The state of play of the Internal Market for assistive ICT .............................................. 18 2.1 Cross-country analysis ........................................................................................ 18 2.1.1 Differences in service provision applied for the delivery of assistive ICT ........ 18 2.1.2 Service Delivery Models in 9 Member States .................................................. 20 2.1.3 The provision process................................................................................... 21 2.2 Barriers and opportunities in the Internal Market for assistive ICT ........................ 29 3 Service Delivery Models: barriers and opportunities ..................................................... 31 3.1 Case study: Freedom of choice in Sweden (Fritt Val) ............................................. 33 3.1.1 Introduction.................................................................................................. 33 3.1.2 Evidence and findings ................................................................................... 35 3.2 Case study: Freedom of choice in Germany (Persönliches Budget)......................... 40 3.2.1 Introduction.................................................................................................. 40 3.2.2 Evidence and findings ................................................................................... 45 3.3 Conclusions: a Consumer Oriented Model provides important opportunities ........ 51 4 Demand for assistive ICT: barriers and opportunities................................................... 55 4.1 Case study: Improved Information provision through technical centres in the UK.. 57 4.1.1 Introduction.................................................................................................. 58 4.1.2 Evidence and findings ................................................................................... 61 4.2 Case study: Information provision and hands-on experience with assistive ICT (RETADIS, Spain) ............................................................................................................. 69 4.2.1 Introduction.................................................................................................. 70 4.2.2 Evidence and findings ................................................................................... 72 4.3 Conclusion: requirements for informed decision making...................................... 74 5 Supply of assistive ICT: barriers and opportunites........................................................ 77 5.1 Case study: Pricing of selected assistive ICT products .......................................... 83 5.1.1 Introduction.................................................................................................. 83 5.1.2 Evidence and findings ................................................................................... 83 5.1.3 Conclusions.................................................................................................. 90 5.2 Case study: an improved market view on the assistive ICT supply in Europe ......... 91 5.2.1 Introduction.................................................................................................. 91 5.2.2 Findings at Member States level .................................................................... 95 5.2.3 Findings at cross-country level ................................................................... 103 5.2.4 Conclusion.................................................................................................. 107 5.3 Conclusions: need for more transparency in the market ..................................... 107 6 Estimating the market for assistive ICT ...................................................................... 110 6.1 Introduction....................................................................................................... 110 6.1.1 Identifying the population........................................................................... 111 6.2 Internet uptake .................................................................................................. 113 6.3 Mobile uptake.................................................................................................... 119 6.4 Conclusion ........................................................................................................ 124 7 Scenario analysis ....................................................................................................... 125 7.1 Scenario development........................................................................................ 125 7.1.1 Scenario analysis model .............................................................................. 125 7.1.2 Demand side scenarios: freedom of choice and information provision......... 128 7.1.3 Supply side: competition and pricing........................................................... 137 7.2 Scenario analysis ............................................................................................... 146 7.2.1 Demand pull and supply push growth ......................................................... 146 7.2.2 Overall market impact................................................................................. 160 7.3 Estimating the potential market for assistive ICT................................................ 161 7.3.1 An S-curve model to estimate future uptake ............................................... 162 7.3.2 Internet up-take: a best case scenario trend ............................................... 165 7.3.3 Limitations to the analysis .......................................................................... 177 7.4 Conclusions....................................................................................................... 177 8 Conclusions .............................................................................................................. 179 8.1 Service Delivery Models...................................................................................... 179 8.1.1 How to improve the role of government?..................................................... 179 8.1.2 Function versus form: from product lists to functional needs description .... 180 8.1.3 Towards a Consumer Oriented Model.......................................................... 180 8.1.4 Single access points.................................................................................... 181 8.1.5 Reasonable accommodation........................................................................ 181 8.2 Demand side conclusions .................................................................................. 181 8.2.1 Information provision: increasing awareness ............................................... 182 8.2.2 Empowerment: providing more freedom of choice....................................... 182 8.2.3 Training, maintenance and upgrades .......................................................... 182 8.2.4 Associations and online resouces................................................................ 183 8.3 Supply side conclusions ....................................................................................
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