TO: The Chairman and Members of the Board of Directors, North Bay-Mattawa Conservation Authority
ORIGIN: Sue Buckle, Supervisor, Communications and Outreach
DATE: February 28, 2018 Board Meeting
SUBJECT: Communications and Outreach Update
Background:
A new year – a new adventure in Communications and Outreach at NBMCA!
The role of Communications and Outreach at NBMCA is to undertake corporate communications initiatives and provide internal support to the CAO and program staff to help raise awareness of NBMCA and our role as watershed managers, foster environmentally sustainable behaviours, and further the implementation of strategic priorities. Communications and outreach initiatives are developed with an integrated approach, based on a continuum of desired outcomes with our stakeholders – to inform, educate, dialogue, foster stewardship or advocate.
Analysis:
In 2017, Communications and Outreach initiatives, activities and/or support were provided in the following areas:
NBMCA Corporate: Energy East Pipeline Proposal Reviews Grant Application Reviews Accessibility for Ontarians with Disabilities Health & Safety 24/7 Policy and SOP reviews Act (AODA) training and reporting Municipal Conference Staff Orientation Package Watershed Report Card Issues Management Communication Strategies CanadaHelps.org Conservation Ontario Statistics Annual Review CA Act Review Public Inquiries (90 general emails)
Corporate Communications: Media relations: 40 media releases / 203 media mentions (print, radio, tv, web) and media assistance Monitor Ontario Gov’t News Feed and Google Alerts for issues/opportunities Five websites: nbmca.ca / actforcleanwater.ca / chippewaecopath.ca / mattawarivercanoerace.ca / restoreyourshore.ca Five social media channels (Facebook, Twitter, You Tube) monitor, post and develop infographics for campaigns and social media calendar Advertising for employment, directories, public consultations and/or policy changes Branding of print and digital materials Video and photography
…2 Communications & Outreach Update – February 28, 2018
Outreach Mattawa River Canoe Race Hikes, educational events & tours (Eau Claire Gorge, others) Chippewa Creek EcoPath Steering Committee, Adopt-the-Creek Program, Berry Patch, “Turtle” and outreach to Indigenous Community North Bay Science Fair First Lego Robotics Competition Home/trade shows (East Ferris and North Bay) Louise de Kilrene Lawrence Nature Festival Liaise with various environmental non-government organizations Student Awards – Nipissing University, Canadore College, Specialist High Skills Major
Program Support Media training, powerpoint presentations, “plain language” reviews as required
DWSP: MOECC Website Audit, Municipal Conference, ICA Workplan, SPP Municipal Reporting (Trial), Callander ICA Outreach
Planning & Development & Onsite Sewage: Reg & Policy Committee, Public Notices, DIA Awareness, Mandatory Maintenance Inspection Property Owner Info Packages, Professional Engineers Day, Flood Notices, Snow Survey reporting
Field Operations: LECA Trails Proposal, Love ‘em and Leash ‘em, Cons Area and Stewardship Signage, Near North District School Board Great Lakes Partnership, Motus fundraising and signage, Route Champlain, Restore Your Shore promotion
For upcoming 2018 initiatives, please see attached report.
Recommendation:
That the Board receives and accepts the Report and appends it to the minutes of this meeting.
RECOMMENDED RESOLUTION:
None required.
Sue Buckle, Supervisor Communications & Outreach Brian Tayler, CAO/Secretary-Treasurer
Communications & Outreach Update – February 28, 2018
Communications & Outreach Update Report to the Board – February 28, 2018
Upcoming Events & Initiatives
March 8 Community Consultation – Callander-Wasi Agricultural Community 7 – 9:30 pm Callander ICA Update & Erosion Measures (Glendale Community Centre, Powassan)
March 15/16 Ford World Women’s Curling – Media and Fam Tour NBMCA Tower
March 22 World Water Day & Release of 2018 Watershed Report Card
March 29 North Bay Chamber of Commerce After Hours 5:30 to 7 pm Natural Classroom (Partnership with Laurentian Ski Hill)
April 12 2018 Municipal Conference 8:30 am – 12:30 Erosion, Sediment and Climate Change (Natural Classroom)
April 27 – 29 North Bay Home Show
May 26 East Ferris Trade Show
June 2 Mattawa River Canoe Race – Race Info Morning 9:30 – 11 am (for people thinking about participating in the race)
June 9 Chippewa Creek EcoPath Festival 10 am – 1 pm Lake Nipissing @ Chippewa Creek
July 27 Eau Claire Gorge Hike 9:30 – 11 am Fungi and Forest Edibles Guest Guide: Lucy Emmott
July 28 Mattawa River Canoe Race 7 am – 9 pm
NBMCA’s 2018 Digital Communications
Websites: Facebook: nbmca.ca facebook.com/NBMCA chippewaecopath.ca facebook.com/ChippewaCreekEcoPath actforcleanwater.ca Twitter: restoreyourshore.ca @theNBMCA mattawarivercanoerace.ca @ChippewaEcoPath @MRcanoerace