Coherent Preferences and Reference Point Updating in Bargain, Competition, and Interactive Trading in Stock Market Leilei Shi*,1,2, Mato Njavro3, and Boris Podobnik-6 1University of Science and Technology of China (USTC), China 2Bank of China International (China) Co. Ltd 3Institute of Management in Asia, University of St. Gallen, Switzerland 4Center for Polymer Studies and Department of Physics, Boston University, USA 5Faculty of Civil Engineering, University of Rijeka, Croatia 6Zagreb School of Economics and Management, Croatia We welcome comments from the fields of behavior analysis, psychology, sociology, econophysics as well as from economics, finance, and management. We would appreciate it very much if you recommended a proper journal for publication after thorough peer reviews across those fields. (November 14, 2016) *Corresponding author: E-mail address:
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[email protected] (Leilei Shi) Mobile phone: (0086)18611270598, 13671328061 Postal address: Bank of China International (China) Co. Ltd.—Beijing Business Branch Room 103, 1/FL., Global Finance & News Center, #A1 Xuanwaidajie, Xicheng District, Beijing 100052, China 1 Coherent Preferences and Reference Point Updating in Bargain, Competition, and Interactive Trading in Stock Market Extended Abstract (298 words) Individuals have preferences and beliefs in their judgment and decision making. These are two broad topics in behavioral economics and finance. However, it is a challenge to find the right way to measure individual preferences in choice and beliefs in assessment because such behaviors are unobservable outside laboratory. We assume that a speculative trader might trade a stock as any another trader or collective traders have done in intraday trading although we observe that he trades it at a sure price.