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Fusies En Overnames En Het Effect Op Maatschappelijk Verantwoord Ondernemen in De Voedingsnijverheidssector

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Fusies En Overnames En Het Effect Op Maatschappelijk Verantwoord Ondernemen in De Voedingsnijverheidssector FUSIES EN OVERNAMES EN HET EFFECT OP MAATSCHAPPELIJK VERANTWOORD ONDERNEMEN IN DE VOEDINGSNIJVERHEIDSSECTOR Aantal woorden: 24.491 Charlene Mesdag 01402377 Kaat Paepe 01401885 Promotor: Prof. dr. Yves Fassin Masterproef voorgedragen tot het bekomen van de graad van: Master of Science in de Handelswetenschappen Academiejaar: 2017 – 2018 VERTROUWELIJKHEIDSCLAUSULE/ CONFIDENTIALITY AGREEMENT Ondergetekende verklaart dat de inhoud van deze masterproef mag geraadpleegd en/of gereproduceerd worden, mits bronvermelding. I declare that the content of this Master’s Dissertation may be consulted and/or reproduced, provided that the source is referenced. Naam student/name student :.......................................................................................... Handtekening/signature Naam student/name student :.......................................................................................... Handtekening/signature Woord vooraf “Fusies en overnames en het effect op maatschappelijk verantwoord ondernemen in de voedingsnijverheidssector” is een masterproef geschreven met als doel de Master of Science in Handelswetenschappen te behalen aan de Universiteit van Gent. Kaat Paepe studeert af in Personeel- en Organisatiemanagement terwijl Charlene Mesdag afstudeert in Financieel en Risicomanagement. Deze twee afstudeerrichtingen waren de ideale combinatie om deze masterproef uit te werken. Dit is dan ook een van de redenen waarom we hebben gekozen voor een duo-masterproef. Deze masterproef was niet mogelijk geweest zonder de hulp van enkele mensen. Ten eerste willen wij onze promotor Yves Fassin bedanken. Hij leverde ons heel wat steun voor deze masterproef. Zowel zijn enthousiasme, alsook zijn nuttige feedback was een enorme hulp voor ons. Wij willen hem ook bedanken voor het voorgestelde onderwerp van deze thesis, waar wij met veel interesse aan gewerkt hebben. Daarnaast willen wij ook onze ouders bedanken voor de steun die zij ons gegeven hebben tijdens deze drukke periode. Graag bedanken wij ook Gianni Spolverato voor de vele tips om deze masterproef tot een goed einde te brengen. I Inhoudsopgave 1. Introductie .......................................................................................................................... 1 2. Literatuurstudie ................................................................................................................. 2 2.1 Fusies en overnames .................................................................................................... 2 2.1.1 Definitie en soorten ................................................................................................. 2 2.1.2 Motieven voor fusies en overnames voor de stakeholders ..................................... 2 2.2 Maatschappelijk verantwoord ondernemen ................................................................... 4 2.2.1 Definitie ................................................................................................................... 4 2.2.2 The Sustainable Development Goals ..................................................................... 6 2.2.3 Strategisch maatschappelijk verantwoord ondernemen ......................................... 7 2.2.4 Duurzaam aankopen en MVO in de toeleveringsketen .......................................... 8 2.2.5 MVO rapporteren .................................................................................................... 8 3. Nestlé ................................................................................................................................ 10 3.1 Inleiding ....................................................................................................................... 10 3.1.1 Ontstaan ................................................................................................................ 10 3.1.2 Strategie ................................................................................................................ 11 3.2 Fusies en overnames .................................................................................................. 11 3.2.1 Geschiedenis: een chronologisch overzicht .......................................................... 11 3.3 Maatschappelijk verantwoord ondernemen ................................................................. 14 3.3.1 Jaarrapporten ........................................................................................................ 14 3.3.2 Rapporten met specifieke focus ............................................................................ 16 3.3.3 Kritische reflectie ................................................................................................... 18 3.4 Verband tussen fusies en overnames en MVO ........................................................... 20 3.4.1 Strategie ................................................................................................................ 21 3.4.2 People ................................................................................................................... 21 3.4.3 Planet .................................................................................................................... 21 4. Unilever ............................................................................................................................ 22 4.1 Inleiding ....................................................................................................................... 22 4.1.1 Ontstaan ................................................................................................................ 22 4.1.2 Strategie ................................................................................................................ 23 4.2 Fusies en overnames .................................................................................................. 23 4.2.1 Geschiedenis: een chronologisch overzicht .......................................................... 23 4.2.2 Fusievoorstel Kraft Heinz (2017) ........................................................................... 25 II 4.3 Maatschappelijk verantwoord ondernemen ................................................................. 26 4.3.1 Jaarrapporten ........................................................................................................ 26 4.3.2 Rapporten met specifieke focus ............................................................................ 29 4.3.3 Kritische reflectie ................................................................................................... 33 4.4 Verband tussen fusies en overnames en MVO ........................................................... 35 4.4.1 Strategie ................................................................................................................ 35 4.4.2 People ................................................................................................................... 35 4.4.3 Planet .................................................................................................................... 36 5. Danone ............................................................................................................................. 37 5.1 Inleiding ....................................................................................................................... 37 5.1.1 Ontstaan ................................................................................................................ 37 5.1.2 Strategie ................................................................................................................ 37 5.2 Fusies en overnames .................................................................................................. 38 5.2.1 Geschiedenis: een chronologisch overzicht .......................................................... 38 5.3 Maatschappelijk verantwoord ondernemen ................................................................. 42 5.3.1 Jaarrapporten ........................................................................................................ 42 5.3.2 Rapporten met specifieke focus ............................................................................ 45 5.3.3 Kritische reflectie MVO .......................................................................................... 46 5.4 Verband tussen fusies en overnames en MVO ........................................................... 49 5.4.1 Strategie ................................................................................................................ 49 5.4.2 People ................................................................................................................... 50 5.4.3 Planet .................................................................................................................... 51 6. Besluit voedingsnijverheidssector ................................................................................ 51 6.1 Missie en strategie ....................................................................................................... 51 6.2 Fusies en overnames .................................................................................................. 51 6.3 Maatschappelijk verantwoord ondernemen ................................................................. 51 6.4 Effect van fusies en overnames op MVO .................................................................... 52 6.4.1 Groeistrategie .......................................................................................................
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