UK Cinema Association T +44 (0)20 7734 9551 3 Soho Square E
[email protected] London W www.cinemauk.org.uk W1D 3HD @Cinema_UK United Kingdom Registration number 5144256 Promoting the big screen Annual Report 2016 Promoting the big screen UK Cinema Association – Head Office Introduction 1 Phil Clapp 01 UK cinema performance – an overview 3 Gráinne Peat 02 Strategic issues 9 James Connor 03 Legislation and lobbying 15 04 Public advocacy 21 3 Soho Square 05 Promotion and marketing 25 London 06 Operational issues 29 W1D 3HD 07 Partnerships 37 United Kingdom 08 Finance 41 Past Presidents 43 T: 020 7734 9551 UK Cinema Association Ltd E
[email protected] Executive Board Members – April 2016 44 W www.cinemauk.org.uk @Cinema_UK Registration number 5144256 UK Cinema Association Annual Report 2016 45 Introduction 2016 was another exceptional year for the 2016 saw the Meerkat Movies 2 for 1 cinema ticket UK cinema industry. promotion go from strength to strength. Backed by a sizeable marketing budget and the endless While a record-breaking 2015 was always going to creativity of colleagues at comparethemarket.com, be a hard act to follow, the cinema-going public take-up of the promotion doubled over the year. responded to a diverse film slate and the continued investment by cinema operators in all aspects of the While changes in the organisational landscape big screen experience in a way that saw 2016 out- around tackling film theft in cinemas were not perform even its trailblazing predecessor in terms allowed to detract from the UK’s position as a of box office, and almost match its success in terms World leader in this area, there was no room for of admissions.