MTV (Music Television): August 1, 1981, Which Was to Listen To, What They Are Already Wearing, and Originally Formatted by Robert W

January 2014 COMPANY FACT SHEET “Ladies and gentlemen, rock and roll.”

OUR MISSION “To own the youth of America. We will tell them [the youth] what to listen to, what to wear, what FOUNDED to buy.”

Viacom: Television syndication of CBS [1952] It just coincidently happens to be what they want MTV (Music Television): August 1, 1981, which was to listen to, what they are already wearing, and originally formatted by Robert W. Pittman. what they are already buying.

The original MTV Team: Tom Freston, Fred Seibert, John Sykes, Carolyn Baker, Marshall Cohen, Gail CORPORATE PROFILE Sparrow, Sue Steinberg, Julian Goldberg, Steve This company still hopes you want your MTV -- and Lawrence, Geoff Bolton, Liz Nealon, Nancy LaPook, maybe a few other cable channels. MTV Networks Robin Zorn, Steve Casey, Marcy Brahman, Ronald E. operates a leading portfolio of cable TV channels “Buzz” Brindle, Robert Morton, and Kenneth M. anchored by its music video networks MTV, VH1, and CMT (Country Music Television). It operates channels Miller. for kids through Nickelodeon, the young-male-

oriented Spike TV, Comedy Central, and gay and EXECUTIVE TEAM lesbian channel Logo. Through a total of some 170 ∇ Stephen K. Friedman - President branded channels, the company reaches 640 million ∇ Susanne Daniels – President of Programming households in more than 160 countries. MTV ∇ Chris McCarthy – Executive Vice President Networks also produces movies through MTV Films ∇ Lauren Dolgen – Head of West Coast Reality (in association with sister firm Paramount Pictures) Programming & Executive Vice President of and distributes content online. MTV Networks is a Series Development unit of media giant Viacom. ∇ Amy Doyle – Executive Vice President, Music ∇ Total consolidated revenue (2013): $3.69 billion ∇ Percent Increase: 33% & Talent ∇ Employees: 38,000

PRODUCTS & SERVICES SOCIAL RESPONSIBILITY MTV provides its viewers with a broad range of Our award-winning pro-social initiatives – which shows: reality, competition, scripted, music videos, raise awareness about important social, celebrity news, and pop culture. Some of the shows educational, health, environmental, and other that are currently being aired are: current issues – as well as our partnerships with ∇ 16 & Pregnant, Are You The One?, Awkward., leading nonprofit organizations, are an integral Catfish: The TV Show, Faking It, Girl Code, part of the work we do every day. We’re proud to Jersey Shore, Real World: Explosion, champion the causes that matter to our audiences Ridiculousness, Snookie & JWoww, Teen and their communities. Mom 2, Teen Wolf, The Challenge: Free ∇ Save The Music: a nonprofit public charity Agents, The Ex & The Why, and True Life. dedicated to creating systematic change in the American public school system by MTV also provides updates on up and coming music restoring instrumental music programs in branching from hip-hop to indie to alternative pop. public schools and by raising public They provide personal interviews with artists, Top awareness about the importance of music 10 MTV Music Video picks of the week, Buzzworthy participation for our nation’s youth. Blog posts about remixes or album release dates, photos from events and live performances. AWARDS & ACHIEVEMENTS

∇ MTV was the first channel to use VJs or MTV may have started out as a broadcast solely video jockeys to host shows. dedicated to music but it has broadened to try to ∇ MTV created the MTV movie awards and the capture the spirit of every new generation. VMA (video music awards). Europe has alternative versions of the awards.