WELCOME... ThKeeping e La the Anzac st SpiritP o stAlive .. to the inaugural issue of THE LAST POST, an exciting new biannual high-quality national magazine, targeted at and to the retired and those about to retire, especially the Australian community of veterans and returned service men and women. Our aim is to show respect and reverence to the community of senior Australians, especially those who have served in the defence of Australia and in commemoration of their service and sacrifice. THE LAST POST also shows respect to those Australians, corporate and individual, who are working towards a better Australia. We thank you for taking the opportunity to consider this new advertising and associative branding experience as a means to reach this substantial demographic. Editorial Profile From the very first issue THE LAST POST is dedicated to being the vehicle for powerful and relevant editorial David Taylor for its readership including regular biannual features: Anzac Day continues to be a big and WE CAN NEVER FORGET THE SACRIFICE OUR SERVICE PERSONNEL CONTINUE TO MAKE AROUND THE respected part of the NRL calendar. For more WORLD AND AT HOME AND HOPEFULLY THIS MATCH information, log on to www.nrl.com. CAN HONOUR THAT LEGACY IN SOME SMALL WAY. Anzac Day sport matches on the Monday holiday, was quickly “Everyone knows what the ANZAC tradition established. means and it is important that as a game we Through the 1930s ANZAC Day in Sydney continue to pay tribute to the significant place it also signalled the opening round of the holds in our nation.” Premiership seasons club matches and in the Roosters skipper Braith Anasta says the decades that followed, club or representative ANZAC Day game provides an important stage Regular Features : Finance, Travel, Interviews etc. & the NRL matches were played almost every year on for Rugby League to pay tribute to Australian The Sydney Football Stadium has become a Rugby League boasts a proud history in ANZAC Day or the Monday holiday. and New Zealanders who have served in all gathering point for war veterans and current honouring Australia’s service personnel. The Sydney Football Stadium held its first wars, conflicts and in peacetime, service personnel who, after the city’s ANZAC It’s a tradition that dates back to 1926 when, ANZAC Day match in 1989 and since 2002 “For me, to be standing there as part of a Day march, join thousands of Rugby League on the first ANZAC Day holiday Monday, Easts the Dragons and Roosters have featured ceremony dedicated to our troops both past fans to again honour and commemorate all of and Balmain played in front of 20,000 fans at each ANZAC Day in a match that continues and present is a very humbling experience,” Australian servicemen and women, past and the Sydney Cricket Ground and Newtown and to capture the hearts of all Rugby League Anasta says. present, and to remember those who made the Sydney University played at Glebe’s Wentworth supporters. We can never forget the sacrifice our service ultimate sacrifice for our nation. Park. There has always been a great rivalry personnel continue to make around the world The traditional ANZAC Day match has The first match on ANZAC Day was in 1927, between our two clubs but this match has a and at home and hopefully this match can become one of the most exciting events of when Glebe met Western Suburbs at the SCG special atmosphere unlike any other, Dragons honour that legacy in some small way. • Finance (by Mark Harris of Taylor Collison) the Telstra Premiership season and this years and a tradition of ANZAC Day matches, or Premiership-winning captain Ben Hornby says. contest will carried even more significance as it marked the first meeting between two of the games fiercest rivals since their historic Grand Annual ly, rugby league Final clash last October. Each year a pre-match ceremony developed fans join Australians in consultation with RSL NSW and the Australian Defence Force provides an inspiring around the world to yet solemn tribute to Australian and New • Travel, Insurance, Heath and Fitness, Bequests, Living Gifts Zealand service personnel, past and present, remember and honour many of whom have sacrificed their lives in service of their country. those who have served our This years ceremony again featured the Australian Army’s elite Parachute Display Team, nation in a special pre- The Red Berets, the Australian Army Band, the Federation Guard, a flag parade displaying the match ceremony at the bond between Australia and New Zealand and a formal ceremony involving former Dragons • Ron Barassi - an interview with Greg Ross ANZAC Day blockbuster. and Roosters servicemen and representatives of the Fuzzy Wuzzy Angels, known for their compassion and care of Australian troops injured in Papua New Guinea during World War II. The game also included a special post-match ceremony including the presentation of the perpetual ANZAC Cup which an Australian Army Blackhawk helicopter delivers to the centre of the field prior to kick-off -- to the • Family History - Tracing family ancestry with the assistance of the OAWG winning team and the Spirit of ANZAC Award to the Man of the Match. The traditional ANZAC Day match is one of the most moving days on the Rugby League calendar, NRL Chief Executive, Mr. David Gallop, says. Rugby League has always had strong ties to the ANZAC tradition and this match provides a stage for the games fans in Sydney to come • Interviews with well known Australians - John Bertrand, Ita Buttrose, Peter FitzSimons, Anne Lambert etc together and pay tribute to the courage, determination, mateship and character of those service men and women, both past and present, who dedicate their lives to the service of their nation. • Stories and articles from some of Australia’s best writers - Martin Flanagan, Michael Short, Bridie Smith 52 THE LAST POST SPRING 2011 THE LAST POST SPRING 2011 5 3 • Sport - A look at Tennis, AFL, NFL Extracts from the first issue • Whatever Happened To....? The Last Post looks at the well knowns of yesteryear and catches up on what they’re doing now. GTR PUBLISHING 6 Way Ave MYRTLE BANK, SA 5064 Ph: +618 379 7919 The Last Post - Media Kit | 1 GOVERNOR-GENERAL’S FORewARD ThKeeping e La the Anzac st SpiritP o stAlive Governor-General’s Forward from the first issue GTR PUBLISHING 6 Way Ave MYRTLE BANK, SA 5064 Ph: +618 379 7919 The Last Post - Media Kit | 2 READERSHIP DemogRAPHICS & STATISTICS ThKeeping e La the Anzac st SpiritP o stAlive A conversation with Distribution by: people John Edwin Bertrand is a well known public TLP: That’s an incredible excerpt of history there’s a lot that you don’t know that’s in as a goose’ in textacolour and that was really speaker and yachtsman from Australia, who John. Grandpa Tom used to say you could ‘smell your brain that only comes out when you’re about backing off and stop trying to force skippered Australia II to victory in the 1983 the wind’. Is that something that helps to make requiring decisions to be made and, in fact, I decisions and to let those decisions flow. Gender By Age America’s Cup, ending 132 years of American you such a great yachtsman? was talking to Greg Chappell about this subject Within an America’s Cup race, over a two-and- supremacy. Bertrand won the bronze medal JB: Well, I guess, you know, I’ve been sailing over Christmas at the Boxing Day Test and he a-half hour period I’d probably, as skipper, be in the Finn competition at the 1976 Summer since I was about 7 and I still enjoy the sport was saying that only when he became a coach called on to make maybe a thousand decisions. Olympics in Montreal. He is a member of the very much, so yes. A lot of the sailing at the top did he realise what he didn’t know and, what’s To get more of those questions right than wrong JohnRoyal Brighton Yacht Club in Melbourne and Bertrand level is very technical but in addition there’s happening here, he was talking about some is what it’s about and, as a follow on from that, currently competes in the Etchells class boats. a lot of intuitive feel to it because you’re of the aspects of cricket rather than knowing if you get about 70-80 per cent success rate, He has been married for many years to Rasa Bertrand, whom he met as a student in Boston, endeavouring to understand what mother it through years and years of playing it and you would probably win the yacht race so the USA. nature is doing, i.e. the wind and it’s interaction practicing but now, he was having to talk to issue is how do you make the right decisions at Male 59% 18-40 Years old 18% with the water and if you can do that better team members about it and the dialogue that the right time and a lot of it is by not forcing it Bertrand is currently chairman of the Sport than the opposition then you’ve got a good was coming from him, he was listening to and being ‘loose as a goose’ and backing your Australia Hall of Fame and the Alannah and chance of doing well. There’s a lot going on himself and he hadn’t realised he had all that judgement. Madeline Foundation. now in the sense of science and being part, knowledge and we think there’s a lot of stuff in TLP: The human mind is capable of many great John is a Member of the Order of Australia, a well, Chairman of the sailing selection team the head, between the ears, the human brain, things and your ability to relate to the ocean is member of the America’s Cup Hall of Fame, a for London, there’s a lot put on ‘backing your that is amazing.