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News Release Perusahaan Otomobil Nasional Sdn Bhd (100995-U) Persiaran Kuala Selangor, Seksyen 26, 40400 Shah Alam Selangor Darul Ehsan, Malaysia. T (+603) 5102 6000 F (+603) 5191 9120 News Release TUN MAHATHIR UNVEILS 2019 IRIZ AND PERSONA AT MALAYSIA AUTOSHOW - 2019 Proton Iriz and Persona make public debut at auto show - New exterior design and intelligent features headline updates Serdang, 11 April 2019 – The covers have finally been taken off the 2019 Proton Iriz and Proton Persona as both updated models made their public debut at the Malaysia Autoshow in Serdang today. Unveiling the cars was the Prime Minister of Malaysia, Tun Dr. Mahathir Mohamad, who was accompanied by Dato’ Sri Syed Faisal Albar, Chairman of PROTON and Dr. Li Chunrong, Chief Executive Officer of PROTON. 2019 Iriz and Persona receive updated design and intelligent features The 2019 Iriz and Persona were revealed to the media during previews in February and March as well as to selected customers at events held during weekends at certain outlets. Today however was the first time members of the general public could get up close and personal with PROTON’s updated hatchback and family sedan. Both cars have been endowed with a redesign, the result of a collaboration between PROTON Design and its counterparts from other Geely design studios around the world. New features include the ethereal bow as well as infinite weave pattern that has been incorporated into the front grille as well as new front and rear bumpers and wheel designs. Inside, PROTON has installed an intelligent head unit in the Premium 1.6AT variants, a first-in-class feature that uses an embedded eSIM card to keep the car connected to the Internet. Apps for music streaming, navigation and voice recognition are offered and can be accessed via a 7-inch touchscreen featuring a full colour display and 16GB of internal memory. Android smartphone users will also be able to enjoy a full mirroring function via the easy connect application, allowing them to access the data stored on their mobile devices. Aside from the styling changes and new intelligent features, vehicle development engineers at PROTON also made a number of improvements to both cars that improve quality and the overall ownership experience. For the Proton Iriz, 367 improvements were implemented while for the Persona, 303 improvements have been made to various parts. “PROTON is very thankful to the honourable Prime Minister, Tun Dr. Mahathir Mohamad, for graciously unveiling the 2019 Proton Iriz and Proton Persona at the Malaysia Autoshow. Our engineers and designers have worked very hard over the past 18 months to improve both cars and we are confident Malaysian car buyers will see and experience the benefit of their efforts the moment they step inside each car. To date, over 8,000 bookings have been made and we are confident the numbers will increase once the cars go on sale,” said Dr Li Chunrong. PROTON leads SUV market thanks to popularity of Proton X70 The first three months of 2019 has proven to be a successful quarter for PROTON as the company leads the overall SUV market in sales, thanks to the popularity of the Proton X70. Its combination of intelligent features, contemporary styling, excellent product quality and attractive pricing have proven to be irresistible to many Malaysian SUV buyers as evidenced by the more than 25,000 bookings the Company has received thus far. Page 2 of 2 TUN MAHATHIR UNVEILS 2019 IRIZ AND PERSONA AT MALAYSIA AUTOSHOW PROTON has also improved its network of outlets by encouraging current and new dealers to invest in 3S/4S facilities, thus allowing them to deliver a superior level of customer service. This will help to attract and retain not only Proton X70 owners but also customers for other models, such as the 2019 Proton Iriz and Persona, as well. -End- About PROTON PROTON Holdings Berhad is 50.1% owned by DRB-HICOM Berhad and 49.9% by Zhejiang Geely Holding Group Co. Ltd. Established in 1983, it is the only full-fledged OEM car manufacturer that is complete with research and development (R&D) facility in South-East Asia and was established with three primary national policy objectives, which are, to spearhead the development of component manufacturing industries, to acquire and upgrade technology and industrial skills within the automotive manufacturing industry and to strengthen the international competitiveness of Malaysia’s industrial capability. 1985 marked a momentous year in Malaysia’s history when the country’s first national car, the Proton Saga, rolled out for the masses. Since then, its offerings include versatile and reliable four-door family vehicles such as the Saga and Persona, stylish executive sedans such as Prevé, the elegant executive D-segment Perdana as well as spacious and affordable multi-purpose vehicles like the Exora and Ertiga. There is also the sleek sporty Suprima S that is packed with performance and the bold and stylish Iriz than emphasises safety and is the most affordable 5-Star ASEAN NCAP car. PROTON is more than just a car company as its inception as a key driver of national development has seen the brand accelerate its learning curve through technology transfer with strategic partnership and technical collaborations. There is no doubt that it has helped grow the Malaysian economy through its progress and success in the automobile industry. By listening to the needs of customers, PROTON cars are now steadily on track to achieve the mission for the future, with PROTON set to become a marque which builds quality and safe cars with passion and soul; cars that are enjoyable to drive - and a pleasure to own. For more information, visit http://www.proton.com. For further information please contact: Group Corporate Communications Division, PROTON Mohamed Norin Abu Bakar at 012-288 5843 / tel: 03-8026 9674 / [email protected] Faisal Shah at hp: 019-321 8897 / tel: 03-8026 9389 / [email protected] Eyasmin Hameed at hp: 017-605 2072 / tel: 03-8026 9683 / [email protected] .
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