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Extending the Product Life Cycle Through Repositioning
CADBURY V-5 9/8/05 1:38 PM Page 1 Extending the Product Life cycle through Repositioning Overview This study looks: ! The Cadbury Snack range ! The product life cycle ! Repositioning as a strategy for maturity introduction Cadbury Ireland is a subsidiary of Cadbury-Schweppes plc, a global leader in the manufacture of confectionery and beverage products. Cadbury Ireland was set up in 1932 and The Product today has three production plants, in Coolock and Dun Life Cycle concept Laoghaire in Dublin and Rathmore, Co. Kerry. More than 200 products are exported from Ireland to 30 countries The product life cycle model helps marketers identify the ! around the world, contributing over 110m to Irish trade. different stages that the sales and profits of a product go The distinctive taste of Cadbury Ireland’s products is due through during the course of its lifetime. There are five to the use of local ingredients and the company is one of stages to the product life cycle: introduction, growth, the largest users of indigenous Irish materials. maturity, saturation and decline. Cadbury Snack The Product Life Cycle Model The Cadbury Snack range was launched in the 1950s in SALES Ireland. The range consists of three main products: ! Snack Wafer in distinctive pink packaging ! Snack Shortcake in distinctive yellow packaging ! Snack Sandwich in distinctive purple packaging Introduction Growth Maturity Saturation Decline TIME The Snack range is the third biggest confectionery brand 1. Introduction: Sales are slow as the product is not yet in Ireland accounting for over !22m of Cadbury retail known. Costs are high due to heavy marketing spend to sales. -
1579181439 15725322263267.Pdf
SHARED OWNERSHIP SHARED OWNERSHIP First Class Living Relax And Unwind ISLINGTON IN YOUR BRAND NEW HOME Penny Black Apartments is found in the heart of Islington Square, an enticing mixed-use quarter located on the site of the former North London Royal Mail sorting and delivery centre. These high-spec apartments along with existing chic boutiques and buzzing culture will further enhance this part of town, featuring a tree-lined boulevard, brand-new shopping arcades, a luxury cinema and an upscale gym. Living, lifestyle, leisure – all delivered in one dream location. Everything blends seamlessly and sympathetically with the unspoilt fabric of the area. World-class contemporary architecture jostles with original Edwardian red-brick. Beautiful period features are juxtaposed with slick and innovative interiors. The Penny Black Apartments, offered through Shared Ownership, are located across two blocks. The first (17 Esther Anne Place) is a new build block that retains the redbrick façade of the old sorting office at ground level, with a striking zinc-clad frame above, and the second (5 Esther Anne Place) an entirely original build, with its sleek sinuous shape set to become a design icon. Both fully integrated into this unique development with the added convenience of a concierge service available. You’re home at last. Relax. 2 Apartment 202, 17 Esther Anne Place APARTMENTS Computer generated image indicative only Immerse Yourself IN LONDON’S COFFEE CULTURE Urban Chic BIG CITY VILLAGE Upper Street is one of London’s most sought after stretches; a thriving mile of shops, restaurants and bars connecting leafy Highbury with historic Angel. -
Launching a New Product Into a Developed Market
Launching a New Product into a Developed Market Although some brands enjoy a rich A research and development team was heritage, the key need in a busy and then asked to develop a number of developed market sector is innovation, product recipes which addressed the not just of existing brands but also in needs expressed by consumers. the development of completely new Not all products successfully emerge brands. Brand-led innovation is a vital from the product development phase. component in the growth of this market Research and development involves Introduction as it enables organisations to build combining various ingredients to competitive advantage. Over recent Established markets generate intense competition during which new and develop potential new products. years, competitors in the chocolate innovative marketing strategies are required and new and existing Considerable development time was market have made significant products are developed. spent on Fuse, carefully engineering investments in new product As a market develops, consumers become more experienced and the ingredients in order to deliver the development. Indeed, over 15% of discerning and look for more benefits from the products they choose. right balance of chocolate, food volume sales in the last ten years have Although some organisations' products may appear unchanged at this elements and texture. More than 250 been generated by new products. For developed stage of a market, the more successful businesses re-work ingredients were tried and tested in Cadbury, this figure is even higher, at existing brands and continue to develop new ones to meet changing various combinations before the recipe 20%, with new brand launches such as consumer needs. -
Beer Matters Is © CAMRA Ltd
ISSUE 473 - APR 2017 @shfCAMRA /sheffieldcamra BARROW HILL ROUNDHOUSE RAIL ALE 2 0 1 7 THE MOST ATMOSPHERIC BEER FESTIVAL OF THE YEAR! THURSDAY 18th MAY 12noon - 11pm* FRIDAY 19th MAY 12noon - 11pm* SATURDAY 20th MAY 12noon - 11pm* Tickets available now at OVER 300 REAL www.seetickets.com ALES, CIDERS, & AVAILABLE FROM LOCAL OUTLETS PERRYS, CRAFT 1ST MARCH 2017 & WORLD BEERS! THURSDAY: ADVANCE £5 TRAIN RIDES ON THE GATE £5 FRIDAY & & LIVE MUSIC SATURDAY: Supported PLUS ADVANCE £7 (on Friday & Saturday) ON THE GATE £9 Festival * No under 18s allowed on site after 5pm. * Train rides run until 5pm on Friday & Saturday. No train rides on Thursday. BARROW HILL ROUNDHOUSE CAMPBELL DRIVE, BARROW HILL, CHESTERFIELD, DERBYSHIRE S43 2PR www.railalefestival.com THE FREE MAGAZINE OF CAMRA SHEFFIELD & DISTRICT ISSUE 473 - APR 2017 NEWS 4 Price of pints to rise after U-turn on tax 3,500 MONTHLY CIRCULATION BREWERIES 6 Abbeydale EDITOR Exit 33 Andrew Cullen Hopjacker [email protected] Sheffield Brewery Co. Bradfield Articles, letters and suggestions True North are most welcome so please Brewery Liason Officers send them in* ADVERTISING Paul Crofts [email protected] PUBS 10 Rutland Arms Quarter Page £40+VAT Carbrook Hall Half Page £60+VAT Itchy Pig Full Page £90+VAT Wagon & Horses Inside Cover £100+VAT ACV Update Back Cover £110+VAT Discounts for regular placements TRAVEL 13 PDFs or high-res (300 dpi) bitmaps Derbyshire minibus trip only please A grand London day out Design from £30 Updates from £10 NEXT COPY DEADLINE Friday 7th April AWARDS 18 Pubs of the Month April 2017 Opinions expressed are those of the author and may not represent those of CAMRA, the local branch or editor. -
FPQ Jubilee Chocolate Quiz
FUNPUBQUIZ. Com “““GGGreatGreat Quizzes for less than the price of a pint!˝ The Cryptic Chocolate Quiz No. Cryptic Clue Answer 1 4th from sun Mars 2 Lots and lots 3 Sing-a-long......... a la mode! 4 Female gangster pulls our leg 5 Relax upon the ban 6 Give us a minute! 7 Not Smooth 8 Enjoys celebrating them 9 Not lactose intolerant Tracey 10 Festivities 11 Plural of what Bonnie's holding out for 12 Voodoo maybe 13 Ban morning delivery guy 14 Spin round 15 Make small waves 16 Chip off a bit 17 Shhh! 18 Milky Way but not Milky Way 19 Knock her down twice 20 Assemble the puss 21 Celebrity place to drink 22 Not from Lancashire 23 A BMW a coat 24 Make it more confusing 25 Masticate 26 What Melanie drives 27 Mediterranean Glee 28 Posh guys price plus a Quentin 29 Sky + vowel 30 Hobo 31 Merge 32 Enhancement 33 Marks brother spun around 34 All aboard for it! 35 Outdoor meal 36 King of daytime animation FUNPUBQUIZ. Com “““GGGreatGreat Quizzes for less than the price of a pint!˝ 37 Pants start with a constanant 38 Twisted noel 39 Subject 40 Out on his own cowboy 41 Planets not hatched 42 Confectionary network 43 Direction not near 44 Scruff up the hair 45 Use the oar to unlock the door 46 Opposite to merge 47 Flightless bird 48 Caveman's weapon is in superb condition 49 Vixen's timeless 50 Cab! 51 Those and those 52 Small meal 53 Ageing Caribbean isle 54 Only the best live here 55 The same the other way around 56 Clever ones 57 Romantic flowers 58 No credit here just... -
Nielsen, Inds & Symbols, MAT WE 24.01.15 Countlines Category Market Rankings 51 - 100
Countlines Category Market Rankings 01 - 50 Value Sales Value ROS (Wtd) 1 CADBURY TWIRL £9,970,617 £4.88 2 SNICKERS DUO KINGSIZE BAR £8,169,690 £4.23 3 SNICKERS £8,095,552 £3.91 4 MARS £7,960,719 £3.85 5 KINDER BUENO CLASSIC £7,193,415 £3.94 6 CADBURY WISPA £6,808,004 £3.45 7 KIT KAT ORIGINAL 4 FINGER £5,896,238 £3.18 8 BOOST GLUCOSE £5,606,595 £2.93 9 CADBURY DOUBLE DECKER £5,596,071 £2.77 10 MARS DUO KINGSIZE BAR £5,532,976 £3.01 11 CADBURY CRUNCHIE £5,057,457 £2.56 12 BOUNTY MILK £4,966,953 £2.44 13 TWIX ORIGINAL £4,942,220 £2.61 14 MALTESERS £4,861,405 £2.41 15 CADBURY DAIRY MILK £4,707,792 £2.56 16 CADBURY PICNIC £4,536,570 £2.44 17 MALTESERS TEASERS BAR £4,477,822 £2.61 18 CADBURY STAR BAR £4,463,279 £2.42 19 TWIX XTRA £4,385,281 £3.17 20 MILKY WAY MAGIC STARS £4,371,408 £2.37 21 KINDER BUENO WHITE £4,361,366 £3.20 22 FRYS TURKISH DELIGHT £4,348,354 £2.50 23 CADBURY WISPA GOLD £4,339,120 £2.83 24 SMARTIES £4,323,495 £2.17 25 MILKYBAR £4,183,795 £2.31 26 GALAXY RIPPLE £4,178,822 £2.34 27 YORKIE MILK £4,167,169 £2.37 28 CADBURY FLAKE £4,165,797 £2.32 29 CADBURY DAIRY MILK FREDDO £3,860,895 £2.14 30 MILKY WAY £3,850,414 £2.35 31 AERO PEPPERMINT £3,751,891 £2.29 32 KIT KAT CHUNKY £3,696,204 £2.22 33 GALAXY MILK £3,613,268 £2.13 34 MUNCHIES ORIGINAL £3,330,351 £2.07 35 KIT KAT CHUNKY PEANUT BUTTER £3,328,803 £2.46 36 BOUNTY DARK £3,197,116 £1.99 37 DAIM £3,158,971 £2.10 38 MILKYBAR BUTTONS £3,082,719 £1.87 39 FRYS CHOCOLATE CREAM £3,039,479 £2.30 40 CADBURY DAIRY MILK CARAMEL £2,801,104 £1.87 41 TERRYS CHOCOLATE ORANGE MILK £2,767,264 -
Sweets and Chocolates for School
Sweets and Chocolates for school Thank you for taking time to read or reference this list. Allergies can be fatal, but they can be managed and risks reduced with help and consideration. Please always read the label. Red Light These sweets Cadbury's: Brunch Bar Peanut Protein; Chocolate coated – Do not CONTAIN peanuts; Little Robins Daim variety; Lion Peanut bar; Picnic; take to peanuts and/or Star Bar; Dairy Milk Bags/Bars: Big Taste Toffee / Classic school nuts and are Collection / Cookie Nut Crunch / Daim / Fruit & Nut, Big Taste DANGEROUS / Nutty Caramel / Toffee / Triple Chocolate Sensation / Peanut to pupils who Caramel Crisp / Whole Nut. are allergic to Others: All chewing/snacking nuts; Aero Bliss Mix; peanuts and Celebrations; Galaxy Darker with Hazelnut; Green & Blacks nuts. Almond & Hazelnut varieties; Jordan’s cereal bars – all kinds; Kinder – Happy hippo / Bueno (all, inc Bon bons); KitKat – chunky & bites Peanut Butter / Senses variety box / collection box; Lindt chocolate & hazelnut bar, M&M's – peanut, hazelnut and caramel varieties; Marzipan; Milka (all); Milk Tray; Nougat; Nutella; Nut flavoured treats; Quality Street; Ritter Sport; Reese’s (all); Roses; Snickers; Sugared Almonds; Toblerone (all); Thornton’s; Topic. Amber Light These sweets Bassett's: Cherry Drops; Everton Mints; Fruit Bon Bons; Mint – Okay to MAY CONTAIN Favourites; Murray Mints; Sherbet Lemons. take to traces of Cadbury's: Boost; Bourneville / Bourneville orange; Brunch school peanuts and/or Bars Raisin and Choc Chip; Double Decker; Little Robins; Lion nuts or be Heads Bag; Dairy Milk bags/bars: Caramel Nibbles / Choca- labelled they latte / Crunchie bits / Dairy Milk / Little bars / Marvellous are made in a creations Jelly Popping / Medley Biscuit and Fudge / Merry factory that Christmas / Oreo / Oreo Mint / Premier League / Premier Pitch uses peanuts / Raspberry Shortcake / Simply the Zest / Tiffin / Winter and/or nuts. -
The Gospel in Chocolate
The Easter Story In Chocolate (Chocolate, sweets, biscuits) ------------------------------------------------------------------------------------------------------------ At the beginning of time God in his love created the earth. It was full of wonders like the sun and the moon. There were galaxies, the milk way, planets like Mercury and Mars and incredible Starbursts. It was beautiful. God created Adam and Eve and one day they had the Munchies and decided to have a picnic . They planned on just having some Fruit and Nut but a wispa from the serpent encouraged them to eat from the forbidden tree. Suddenly the relationship between God and his people had been damaged and they left the garden and all it’s beautiful flowers and roses. There were many eggcellent prophets and leaders in the Old Testament who tried to bring people back to God. Moses led the Eggsodus and brought his people out of Egypt. Daniel, Jeremiah and Ezekiel let the people know eggactly what God wanted of them. God walked with his people even when they went astray. Finally God realized that the best way to guide and love his people was to become one of them. And so the Angel Gabriel appeared to Mary with some very eggciting news. The angel told Mary that she was to become the mother of his son. How could this be?, she wondered. She wasn’t even married and she was sure that this news would ripple through the village like wildfire and everyone would judge her and snicker. An angel appeared to Joseph in a dream and reassured him that this was all part of God’s loving plan. -
Cliff White Speaks. . . a Lot Tony Papard Listens to the Radio Tony Annis on the Dublin Castle Mr Angry Gets Profiled
December 2014 December 82 ALL ARTICLES/IMAGES ARE COPYRIGHT OF THEIR RESPECTIVE AUTHORS. FOR REPRODUCTION, PLEASE CONTACT ALAN LLOYD VIA TFTW.ORG.UK Earl Jackson gets them jiving at the Dublin Castle (photos © Tony Annis) Cliff White speaks. a lot Tony Papard listens to the radio Tony Annis on the Dublin Castle Mr Angry gets profiled - not a pretty sight Soul Kitchen, Jazz Junction, Blues Rambling And more... 1 Hi Keith, I'm not sure you were alive in 1971 when the first issue of our first mag appeared. I thought you and TFTW might be interested (and even amused) to see a sample of it. Extract from my editorial: "Why do we call it "THE ROCK"? Because the music of the fifties/early sixties to us is "THE ROCK", not the so-called "Rock" of today. Because our interest in and love of it is as steady and as strong as a Rock." (Cringe) We hope you feel the same way." Well, we received some strange feedback. For example, the Blackpool Striped Rock Confectionery Co. wrote to us asking for free samples. Also, the Armada Club in Gibraltar requested copies to present to the Spanish Ambassador. Only joking... 43 years ago!! Yours, Neil Foster 2 That doggie in the window says: “ HOLD THE THIRD PAGE! and how much would you pay? ” Hi Gang. It is with much sadness that I commence my column for Issue 82. I know I speak for all the loyal attendees of our annual 2is Reunion/British Rock’n’Roll Heritage Show that we were so looking forward to having rhythm guitarist, singer and founding member of the Liverpool institution which is The Undertakers, Geoff Nugent, joining us for what would have been his debut on a Tales From The Woods show at the Borderline on Sunday 1st February 2015. -
Environment & Regeneration Municipal Office, 222 Upper Street
Environment & Regeneration Municipal Office, 222 Upper Street, London, N1 1XR Report of: Service Director, Public Protection Meeting of Date Agenda Item Ward(s) Licensing Sub-Committee 4th January 2017 St. Mary’s Delete as Non-exempt appropriate Subject: PREMISES LICENCE NEW APPLICATION BREWDOG HOPWORKS, 29-31 ESSEX ROAD, LONDON, N1 2SA 1. Synopsis 1.1 This is an application for a new premise licence under the Licensing Act 2003. 1.2 The new application is to allow: The sale by retail of alcohol, on & off supplies, Mondays to Sundays from 10:00 until 23:00; The provision of late night refreshment, Mondays to Sundays from 23:00 until 23:30; The premises to be open to the public, Mondays to Sundays from 10:00 until 23:30; and The below non-standard timing: The provision of all licensable activities from the start time on New Year’s Eve until the terminal hour authorised on New Year’s Day. 2. Relevant Representations Licensing Authority No Metropolitan Police No Noise No Health and Safety No Trading Standards No Public Health No Safeguarding Children No London Fire Brigade No Local residents Yes: Six local residents and one local Councillor. Other bodies Yes: One property management company. 3. Background 3.1 Papers are attached as follows: Appendix 1: application form; Appendix 2: applicant’s supporting information: i. Cumulative Impact Statement; ii. Dispersal Policy; iii. Smoking Policy; and iv. Operating Schedule. Appendix 3: representations; Appendix 4: suggested conditions and map of premises location. 3.2 The applicant currently -
The BMW Club Journal May 2013 £2.50
The BMW Club Journal May 2013 £2.50 2 TheBMWClubJournal•May2013 The Journal CONTENTS May 2013 The Official BMW Club within Regular/Occasional items the UK and Republic of Ireland From The Editor’s Desk .................4 www.thebmwclub.org.uk General Enquiries: 0800 0854045 Club Officers..........................6 FREEPOST: THE BMW CLUB The BMW Club is the Trading name of The B.M.W. Motorcycle Club Ltd; Registered in England; Registration Number 4261129 President’s Platform ....................7 whose Registered Office: c/o Veitch Penny LLP 1, Manor Court Dix’s Field Exeter Devon England EX1 1UP Torque Reaction .......................9 ALL RIGHTS RESERVED The 2013 Mileage Trophy...............21 For problems regarding distribution of The Journal, please contact your Section Secretary. Should there still be a problem then contact the National Membership Secretary whose contact The 2013 National Rally ................23 details are listed on page 6. The Editor reserves the right to alter/amend any item or image German Jottings ......................31 submitted to The Journal. Such amendments will usually only be to make an item more readable or easier to understand. Submission of items/images will be taken as acceptance of this condition. Mutual Aid (Club member ads)...........75 We (The BMW Club) are the owner or licensee of all Intellectual Property rights in this publication. You may not copy or distribute its contents without the express written permission of ourselves Small Business Advertisments ...........79 or the original author. The BMW Club - Out and About .53 EDITORIAL TEAM Articles/Features Correspondence on any Journal matter not covered by the officers listed below should be sent Away with the Ferries ..................25 to the Editor who will forward it as appropriate. -
No Clues Answers
NO CLUES ANSWERS 1 Wise Guys Smarties 2 Old singers and musicians Minstrels 3 Do refined people live here ? Quality Street 4 Talk quietly Wispa 5 Bovine peepers Bulls Eyes 6 100% precious metal All Gold 7 Blow it or light it Fuse 8 Nearly between the two Twix 9 Ford’s people carrier Galaxy 10 People scheming marriages Matchmakers 11 H2SO4 spillages Acid Drops 12 Edible fasteners Chocolate Buttons 13 0.1 dollars = 10 cents Dime 15 Evening, but not quite dark Twighlight 16 Nine, ten, eleven ....... After Eight 17 Mother’s local Mars Bar 18 Wobbly infants Jelly Babies 19 Tattooed granite Marble 20 Sounds like gravel under foot Crunchie 21 Pig’s tail perhaps Curly Wurly 22 Barbie’s assortment Dolly Mixtures 23 Make non-metric coins Mint Imperial 24 Grape juice teeth holders Wine Gums 25 Cadbury hometown Bournville 26 Native of Naples Neapolitan 27 Corn, Soap, or Snow perhaps Flake 28 Comes before ‘plane’ chocolate Aero 29 Adore the men from Tyncastle Park Love Hearts 30 Good, but twice in France Bon Bon 31 Batsmen who edge to slips or Snickers keepers 32 Extra payment for a job well done Bonus 33 Al Fresco eating in spring or Picnic summer 34 Showers, cool drinks or courses Refreshers 35 Red or White, it’s a war Roses 36 To forward and back off… (that’s Toffo it) 37 Terrier from up t’north tha knows Yorkie 38 Churned cream and whisky Butter Scotch 39 Coach calls for a break Time Out 40 Explorer and ambassador to Kubla Polo Khan 41 Theme for discussion Topic 42 A scout or bloodhound Tracker 43 Be prone or supine on the counter Lion Bar 44 By George, these people did get Maltesers cross 45 A flat carrier for a dairy product Milk Tray 46 Two of a kind, falling Pear Drops 47 Initially, it’s right on left off Rolo 48 Prick the sun with a needle, perhaps Starburst 49 Movement on the water Ripple 50 Twin level transport Double Decker .