TLJ Spring 2013
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APPLY TODAY FOR A BEYOND WORDS GRANT: WWW.ALA.ORG/AASL/ DISASTERRELIEF WHEN YOUR SCHOOL LIBRARY PROGRAM IS GONE, THE LOSS TO THE SCHOOL COMMUNITY IS BEYOND WORDS SCHOOL LIBRARIES ARE MUCH MORE THAN LITERACY CENTERS. They serve as a safe environment to explore and learn, access new information technologies, and collaborate with peers. When a school library program is destroyed by a natural disaster, the students and the community feel the immediate loss of a valuable resource that reaches far beyond books. Since 2006, the American Association of School Librarians, with funding from the Dollar General Literacy Foundation, has given more than one million in grants to AMERICAN ASSOCIATION OF SCHOOL LIBRARIANS over 125 school libraries across the country affected by natural disasters. 50 E Huron, Chicago, IL 60611 | 1-800-545-2433, ext 4382 | www.ala.org/aasl PHOTOGRAPHIES ARE COURTESY OF BEYOND WORDS GRANT RECIPIENTS AASL_BeyondWords Ad-Prog Loss Disaster 8.375 x 10.875.indd 1 3/7/12 12:04 PM APPLY TODAY contents FOR A BEYOND TEXAS LIBRARY JOURNAL WORDS GRANT: Volume 89, No 1 Spring 2013 WWW.ALA.ORG/AASL/ Published by the DISASTERRELIEF TEXAS LIBRARY President’s Perspective: At the Center of Decisions and Progress ................ 3 ASSOCIATION Sherilyn Bird Membership in TLA is open to any individual or institution interested Editorial: Promoting Our Value, Proving Our Mettle ................................... 5 in Texas libraries. Gloria Meraz To find out more about TLA, order TLA Texas Public Libraries: Economic Benefits and Return on Investment .......... 6 WHEN YOUR SCHOOL LIBRARY publications, or place advertising in Texas Library Journal, write to Executive Summary: Promoting Our Value, Proving Our Texas Library Association Worth Toolkit .................................................................................... 14 PROGRAM IS GONE, 3355 Bee Cave Road, Suite 401 Julie Todaro Austin, Texas 78746-6763; call 1-800-580-2TLA (2852); or visit Academic Libraries Are Moving to the Mobile Web – Or Are They? ........... 16 our website at www.txla.org. Catharine Bomhold and Callie Wiygul A directory of TLA membership is Textbooks Too Expensive for Students? The Library Can Help – available in the “Members Only” THE LOSS TO section of the website. A Program for the Long-Term Lending of Textbooks in Your Academic Library ...................................................................... 20 Opinions expressed in Texas Library Richard McKay Journal are those of the authors and THE SCHOOL are not necessarily endorsed by TLA. Newsnotes ................................................................................................... 22 TLA 2013 CONFERENCE CONTENT Journal Staff Annual Conference Highlights .................................................................... 24 COMMUNITY IS Corporate Sponsor Listing .......................................................................... 25 BUYERS GUIDE to TLA 2013 Exhibitors Editor Gloria Meraz Exhibiting Companies .......................................................................... 26 Layout/Graphics Mary Ann Emerson Guide to Products & Services ............................................................... 54 Advertising Mgr. Kasey Hyde Exhibit Hall Map .................................................................................. 55 BEYOND WORDS Printer Capital Printing Index of Advertisers ...................................................................Inside Back Cover SCHOOL LIBRARIES ARE MUCH MORE THAN LITERACY CENTERS. © Texas Library Association They serve as a safe environment to explore and learn, access new information Texas Library Journal (ISSN 0040-4446) is published technologies, and collaborate with peers. When a school library program is destroyed quarterly in spring, summer, fall, and winter by the by a natural disaster, the students and the community feel the immediate loss of a Texas Library Association, 3355 Bee Cave Road, valuable resource that reaches far beyond books. Suite 401, Austin, Texas 78746-6763. Periodicals Since 2006, the American Association of School Librarians, with funding from the Postage Paid at Austin, Texas. POSTMASTER: Send address changes to Texas Library Journal, 3355 Bee Dollar General Literacy Foundation, has given more than one million in grants to AMERICAN ASSOCIATION OF SCHOOL LIBRARIANS Cave Road, Suite 401, Austin, Texas 78746-6763. over 125 school libraries across the country affected by natural disasters. 50 E Huron, Chicago, IL 60611 | 1-800-545-2433, ext 4382 | www.ala.org/aasl Subscription price: to members of TLA, 94 cents, included in annual dues; to nonmembers, $25 per year for domestic, $30 out-of-country. Single issues: $7. PHOTOGRAPHIES ARE COURTESY OF BEYOND WORDS GRANT RECIPIENTS APRIL 24-27 • FoRt WoRth ConventIon CenteR AASL_BeyondWords Ad-Prog Loss Disaster 8.375 x 10.875.indd 1 3/7/12 12:04 PM Texas Woman’s University Choices in Library Education Texas Woman’s University offers master’s and doctoral degrees and postgraduate certificates in Library and Information Studies, with career opportunities for information services in universities, schools, municipalities and other for-profit and non-profit settings. Our graduates have the knowledge to develop lifelong careers in service, the vision to explore new ideas that advance the profession and the passion to put their skills to work in a diverse society. Master of Library Science The MLS degree prepares professionals to work in academic, public, school, corporate and other special libraries. Earn your MLS degree entirely online with optional class meetings held on the Denton campus. 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For information contact [email protected] 940-898-2602 1-866-809-6130 www.twu.edu/slis School of Library & Information Studies Knowledge Vision Passion Knowledge AD INFORMATION Job No. : A13-01-14-017 Subject: SLIS Publication: Texas Library Journal Size: 7.5x10 in 4c CR: Feb 22 Publish: Spring 2013 City of publication: Statewide Client: M&C Designer: RT Dr. Stuart OK req’d: N Dr. Stuart OK rec’d: N President’s Perspective by Sherilyn Bird At the Center of Decisions and Progress his week I was invited to a content expertise, and the use of data to drive provider’s sales demonstration. decisions about costly purchases. Any T The presentation was directed to librarian in the room would have quickly high level academic administrators. The recognized features the vendor did not product being sold is like other products address: relevancy, spell check, authority to which school, academic, special, and control, navigation trails, and online, public libraries provide access through their offline, and contextual help. Experienced library Web pages and online catalogs. For with collection development, librarians understand budget implications, and are reasons he was happy to share with his have comparative data that puts any new approachable, thoughtful, and engaged audience, the vendor’s representative was product in perspective. The vendor could in the conversation, we become the bypassing librarians. More about that later. not be expected to help the audience essential, esteemed workers on which our understand the pricing of subscriptions and organizations rely. We will not be passed The vendor spent millions of dollars how they impact budgets going forward by or bypassed. The sales strategy is just developing the product on display. In or the price and use of similar products another reminder to be attentive to how addition to its sophisticated use of color, that are available. Library expertise and we are engaged with our organizations and background music, and refined design, contextual information are critical to wise library users. the product has an attractive, easy-to-use selection. Web interface. The simple-to-navigate As I considered the need for library workers screens, advanced searching and browsing This vendor charged the administrators to take the initiative to address this and options, and the treatment of descriptive with marketing his product to faculty. larger changes in our work environments, metadata as a feature set the bar high He made the point that for his product I reflected on the remarkable energy for all database vendors. The company’s to be used effectively, someone has to TLA staff and volunteer members of our representative could speak authoritatively explain its worth and demonstrate how association dedicate to developing advocacy to education experts about recent the information can be used by the and leadership skills and providing educational research and the need to create organization’s community. This vendor’s continuing education opportunities. It engaging content to attract and hold job is to sell his product. He wanted the is the work of our state association and reduced attention spans. Very important to audience to make his product a successful our member volunteers that supports our his presentation, the salesman is marketing purchase. In doing his job, the sales efforts to become and remain esteemed, the initial subscription for his product at a representative provided a valuable opening indispensible, respected members