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UNDERWATER HALL A, SANDS EXPO AND PHOTO/VIDEO CONVENTION CENTRE 13-15 APRIL SEMINARS BY DIVERS, FOR DIVERS DEDICATED TO MANTAS

POST SHOW REPORTVOICE OF THE OCEAN TOP 10 FINALISTS COMPETITION MISS UNIVERSE SINGAPORE 2012 ADEX AMBASSADOR 2012-13 BIG BLUE BOOK DEDICATED TO MANTAS UW3SOME IPAD GIVEAWAYS LIMITED EDITION BOOK LAUNCH THE BIG BLUE BLOWOUT VISITORS POST SHOW REPORT

TRADE 2,289 Australia 326 7,267 Total Visitors DAY 1 CONSUMER 4,978 Hong Kong SAR 654 Indonesia 3265 TRADE 2,014 DAY 2 13,996 CONSUMER 11,982 Japan 261 Malaysia 2087 TRADE 1,289 10,593 PR China 274 DAY 3 CONSUMER 9,304 South Korea 235 Fiji 496 Taiwan 783 Thailand 1514 America 901 31,856 United Kingdom 287 Philippines 522 18,253 13,603 Maldives 809 Local Foreign Germany 235 BruneI 287 Others 667 (India, South Africa, Cambodia, France, New Zealand, Papau New Guinea, Solomon Islands, Switzerland, Israel, Italy, Mexico, Palau, Sweden) Visitors’ Survey Results POST SHOW REPORT

Are you generally satisfied with ADEX 2012? 1 YES 99% NO 1%

Are you satisfied with the variation of exhibitors in ADEX 2012? 2 “I really like ADEX! It’s a great show!” Ai Futaki, Guinness World YES 97% NO 3% Record Holder (Free diving)

3 Are you satisfied with the lineup of programmes that ADEX 2012 offered? YES 87% NO 13%

4 Did you buy anything in ADEX 2012? YES 93% NO 7%

Would you visit ADEX 2013? 5 “ADEX Rocks! We’ve met a lot of people, new YES 100% NO 0% and old. Old friends made new friends.” Jennifer Hayes Aquatic Biologist and Photojournalist Co-owner, Undersea Images Inc. POST SHOW REPORT

FLOOR AREA

4300sqm BOOTHS 181 EXHIBITORS

108INCLUSIVE OF EXHIBITORS WITHIN TOURISM BOOTHS EXHIBITORS POST SHOW REPORT

Two Fish Divers PADI Asia Pacific Hydro Sapiens Bali Crystal Divers EKO Asia Pacific SSI - SMT A&L Adventure & Leisure White Manta Diving Pte Ltd Dive Alert Network Asia Pacific Scuba Trek LLP Diveshop@sg Supplies & Services Pte Ltd Scubapro Asia Pacific “This time, ADEX is really a fantastic “An excellent show! I do shows all year, DiveGearExpress.com show and I was pretty overwhelmed all over the world and I can honestly by it. I’m looking forward to ADEX Diver (Asia) say it’s one of the best show I’ve been next year!” Charters Maldives to this year!” Keiichi Aratani Geoffrey May Owner, Hydro Sapiens International Sales and Marketing Manager, Dive Gear Express EXHIBITORS POST SHOW REPORT

Island Pearl Holidays Siladen Resort & Spa PT Odyssea Utama c/o Cocotinos Boutique Beach Resort Miscool Eco Resort Fish ‘n’ Fins Hyper Gear Malaysia Sdn Bhd Ministry of Culture and Tourism Republic of Indonesia The Jayakarta Suites Komodo Dynamic Systems Technologies Pte Ltd Waterproof Sweden “It’s an awesome show. We had a Zear Corporation “The response of the people is great response!” Sabah Tourism Board impressive. ADEX comes back to the Madhava Reddy Founder/Director, Planet Scuba India Pte Ltd Christmas Island Tourism level it was, 15 years ago.” Matthias Dorsch Director, Asia Pacific EXHIBITORS POST SHOW REPORT

Living Sea Bauer Compressors Asia Pte Ltd Atlantis International Crystal Time(s) Pte Ltd Divezone Lombok Seychelles Tourism Board BOIA Pte Ltd Aqua Fototeam GMBH Philippine Department of Tourism Subal Seacam “The crowd is majestic! The people are so Ocean Geographic “Very good show, we get to meet a lot wonderful and a lot of buying going on.” Mountain Ocean & Travel Publication of trade people!” Clement Lee Simon Wong Board Member, Sabah Tourism Truk Lagoon Business Development Manager, Floating Asia (High Rise Pvt Ltd) Poseidon Diving Systems EXHIBITORS POST SHOW REPORT

Diveguide.com Underwater Australasia NRC International GmbH Dive Semporna S/B PADI Asia Pacific Pelagic Mares S.p.A. Oceanic Asia Pacific Free Bubbles Scuba Studio L&W Compressors + Systems Pte Ltd “I like ADEX because it’s a great show. DSM LOMBOK “MBS for one thing is a new location. Many people are here. Lots of dealers PNG Divers Association And I think it’ll bring different crowd from Asia!” Tattoo by Crying Family that will come along, walk by, just to Harald Karl AquaMarine Diving - Bali hop in for the exhibition.” President, Subal Underwater Jeremy Ng Camera Housings Wreck Divers Resort Dive Instructor, REN Scubaworx rEvo POST SHOW REPORT

Pioneer Research SS Scuba Streamcast Asia Pte Ltd Fun-In Underwater Photographic Equipment TDI SEASIA Pte. Ltd Ren Supplies & Services Pte Ltd Vinci Arts Pte Ltd Scubacam Pte Ltd Scuba People Guam Visitor Bureau Sunny Cove LLP “It’s very, very busy! Surprising! A Dive Asia Now Pte Ltd “This year is even better than last year lot of young people going diving, so Barter Maison Pte Ltd so it’s great! Love being here and the it’s good!” One Diver Pte Ltd public is very good as well.” Justin Algie Elizabeth Fideria Sales Manager, EDGE Diving Asia Director, Big Blue Divers Seychelles Aerotecnica Coltri Asia Pacific EXHIBITORS POST SHOW REPORT

Queen Villas & Spas Wakatobi Dive Resort & Yacht Dhon Limited Shark Savers Tasik Ria Resort & Spa Sea Shepherd ACRES Sam’s Tour Palau Free Flow Divers The British Club “We’re certainly pleased with the way Philippine Airlines “It’s a very exciting show! I think it’s been run, and very pleased with the Brunei Tourism ADEX has a great future!” crowd that has been coming through.” Charles Leong, Oceanic Focus (Asia) Trading Pte Ltd Danny Dwyer Singapore Representative Office Director, Marketing & Business GnomoNwatches Philippine Department of Tourism Development, PADI Asia Pacific Managing Director Pacific Leisure Marketing Pte Ltd BEST DRESSED BOOTH POST SHOW REPORT

ADEX 2012 BEST DRESSED BOOTH RUNNER UP SEACAM BRUNEI TOURISM

The winners were given a trophy and plaque together with a FREE booth for ADEX 2013. Exhibitors Survey Results POST SHOW REPORT

Are you generally satisfied with ADEX 2012? 1 YES 99% NO 1%

2 Are you satisfied with the visitors turnout for ADEX 2012? YES 100% NO 0%

3 Are you satisfied with your sales turnover for ADEX 2012? YES 86% NO 8% UNSURE 6%

4 Would you participate again in ADEX 2013? YES 99% NO 0% UNSURE 1% DAY 1 HIGHLIGHTS OPENING CEREMONY POST SHOW REPORT 13th April 3pm

Guest Of Honour Mr Seah Kian Peng – Chairman of the Government Parliamentary Committee for Community Development, Youth and Sports, and Member of Parliament, Marine Parade GRC

Other Speakers – Underwater Photographer Shawn Heinrichs – Conservationist and Underwater Vidoegrapher Michael Ma – Group CEO and Founder, Indochine Winebar and Restaurants Pte Ltd John Thet – Managing Director, Asian Geographic Magazines Pte Ltd Michael Aw – Conservationist / Underwater Photographer John Lu – Shark Savers (Asia) – Underwater Photographer PEOPLE ATTENDED THE Lunita Mendoza – Senior Editor, Asian Diver 300 OPENING CEREMONY Diego Garcia – Senior Editor, Scuba Diver AustralAsia

The presence of all of us here signifies the importance of development of this industry. I therefore wish to emphasise that, it is through collaboration among all stakeholders that this industry can continue in the important ways that it has, more recently, being advocates of conservation. It is not “ rocket science that in order to keep enjoying the beauty of our oceans, we have to protect it from so many negatives. Without adequate human, technical and financial support in this area, we may lose some of our most awesome marine creatures, like the magnificent manta rays.” Mr Seah Kian Peng, Guest of Honour DAY 1 HIGHLIGHTS LIMITED EDITION COFFEE TABLE BOOK LAUNCH POST SHOW REPORT DEDICATED TO MANTA RAYS 3,000 PRINT RUNS 1,535 COPIES SOLD DURING ADEX 439 COPIES GIVEN TO EXHIBITORS, SPEAKERS & GUESTS 600 BIG BLUE BOOK SPONSOR COPIES 500 NEWSSTAND

SUPPORTED BY DAY 2 HIGHLIGHTS VOICE OF THE OCEAN COMPETITION LIVE JUDGING POST SHOW REPORT 14th April 2pm @ Main Stage

One of the most anticipated underwater photo and video competition, the Voice of the Ocean Competition is always a sight for sore eyes with world-renowned names in the judging panel, which includes David Doubilet, Michael Aw, Diego Garcia, Dietmar Fuchs and Matt Weiss. Live judging coverage can be viewed online at uw3some.com/ADEX

Main Sponsors VOICE OF THE OCEAN COMPETITION WINNERS POST SHOW REPORT

ADEX Photo of the Year ADEX Video of the Year 1st prize: Canon 60D Kit 1st prize: Canon Legria HF S21 Claudio Gazzaroli from Ticino, Switzerland Im Eun Jae from Seoul, Korea

Submissions were equally outstanding in our video category. The winning video can be viewed on our website, uw3some.com/ADEX DAY 2 HIGHLIGHTS BIG BLUE BLOWOUT PARTY POST SHOW REPORT 14th April 9pm onwards @ Attica, Clarke Quey

PEOPLE ATTENDED THE BIG 480 BLUE BLOWOUT PARTY

ADEX IS CELEBRATING ITS 18TH YEAR, AND WE'RE ALL SET TO PARTY LIKE A ROCKSTAR. COME ON DOWN, AND JOIN THE As part of the ADEX tradition, CELEBRATION IN HONOUR OF THE ULTIMATE BIG BLUE... OUR OCEANS! exhibitors and visitors alike look 14.04.2012 ATTICA forward to greater networking in a THE BIG BLUE social setting, where memories are

BLOWOUT WAY! DRINK, DANCE AND DIVE INTO THE ONLY BLUE BASH IN TOWN! constantly made and tighter bonds BRING YOUR ATTITUDE AND PARTY THE NIGHT A 9PM ‘TIL YOU PASS OUT! TICKETS /S$48 UW3SOME (includes VIP one MEMBERS drink) S$38 are forged over great food, music and LADIES

BLU69 T-SHIRT ADEX’s unique snifter. The night also

GET YOUR FREE* and THE BIG BLUE BOOK worth S$18 worth US$50 (LIMITED EDITION) WITH EVERY TICKET PURCHASED! *while stocks last celebrated this year’s Best Speaker which was awarded to Shawn Heinrichs

Party Venue WIN ATTRACTIVE BLUE! SCUBA PRIZES! WE RECOMMEND YOU COME IN from Manta Trust. DON’T DRINK & DIVE!

3/6/12 10:54 AM

18 and legal.indd 14 DAY 3 HIGHLIGHTS MISS PAL-ADEX AMBASSADOR 2012 POST SHOW REPORT 14th – 15th April 10am-4:30pm @ Angsana 3E Conference Room

ADEX 2012 so had their Miss PAL-ADEX Ambassador competition. As title sponsor, Ms Marila Revilla of Philippine Airlines (PAL), Country Manager for Singapore, Indonesia and Malaysia, was among the judging panel and also announced the winner at the end. By a large lead, Ms Sarah Hishan from Malaysia was voted the winner by a judging panel that also included Mr John Thet, ADEX Ambassador 2011-12 Denise Keller, Chairman and Founder of Miss Scuba International Robert Lo and local actor Desmond Koh.

On behalf of Philippine Airlines, please accept our heartiest congratulations to the new Miss PAL-ADEX Ambassador 2012–13, Ms Sarah Hishan. Congratulations also “ to the first runner-up Jessica Tan and finalists Gyneth Tan and Jiraporn ‘Orange’ Ruengjaruwatana. Being a finalist is an honour in itself.” Ms Marila Revilla, PAL Country Manager

MAIN SPONSOR OFFICIAL MOBILE PARTNER OFFICIAL SWIMWEAR OFFICIAL SPONSORS POST SHOW REPORT

Sarah receives over S$15,000 in prizes, which includes: • Two roundtrip tickets to Honolulu, Hawaii on Philippine Airlines (worth S$9,000) “A very diverse opportunity presented... A mixture • Six days, five nights at Siladen Resort & Spa worth( S$1,300) • One Mares Matrix (worth S$1,500) of fun but at the same time, learning about • One Seac Set: EGO, GP100 4x4, R1 Torch, RIP RACE, X10 PRO and X10 Octo something new. So it’s a very good combination!” • One custom carbon fibre mask from 1845 Dive Academy worth( S$80) Sarah Hishan • One diving course to advance to next recreational certification level Miss PAL-ADEX Ambassador 2012 • One year underwater3some VIP Membership & Subscriptions to Asian Diver, Scuba Diver AustralAsia and Scuba Diver Through The Lens magazines (worth S$138) • One year Membership & Insurance (worth S$190) DAY 3 HIGHLIGHTS MISS UNIVERSE SINGAPORE POST SHOW REPORT 15th April 4pm @ Main Stage

The finalists of the Miss Universe Singapore 2012, organised by DSP, were announced for the first time at the event, with the contestants themselves being highly visible with stage appearances.

ORGANISED BY MISS UNIVERSE SINGAPORE 2012 FINALISTS DIVING COURSE PROVIDER DAY 3 HIGHLIGHTS MISS SCUBA SINGAPORE MOU SIGNING POST SHOW REPORT 15th April 4pm @ Main Stage

ADEX also launched the search for Miss Scuba International Singapore. The pageant will offer her a unique and comprehensive platform to launch her career and personal development within the industry. The winner of Miss Scuba International Singapore will go on to Bali to represent her country. The winning delegate of the Miss Scuba International competition (missscuba.com) will undertake a year of ocean conservation campaigns to educate and inspire the desire in all of us to do our best to safeguard our oceans. Having had its first dive into pageantry, 2012 is the second year for this pageant. There have been many a beauty pageant held in the past, many embracing great causes, however, none yet have focused on our oceans.

Kimberly Chia 谢静仪 Noon Talk Media Artiste and Ambassador for Miss Scuba Singapore

Organised by Produced by Endorsed by MAIN STAGE POST SHOW REPORT

The Main Stage is the heartbeat of ADEX, where our most unique element shines. Setting ADEX apart is its powerful conservation messages that have always given ADEX a value above the rest. This year’s Main Stage held some of the world’s greatest environmentalists and conservationists, focused on the manta ray. MAIN STAGE PROGRAMME POST SHOW REPORT

Day 1, 13th April (FRIDAY) Video Screening: Manta Ray of Hope Hanifaru Bay - The Road to Sustainable Management New Developments in Diving Attractions in the Philippines - Guy Stevens - Alvin F. Nacu RichTravels - Educating and Inspiring People to Have More Fun Traveling Poseidon Discovery MK VI - Richard Woulfe - Holger Pfeilmaier PAL-ADEX Ambassador 2012–13 Finalists Preview SUBIOS, Seychelles Festival of the Sea End Of Day Lucky Draw - Alain St Ange Technical Dive Explorations for Coelacanths in Indonesia - Brendon Sing GUE - What it has Always Been About? “The energy in the - Jarrod Jablonski & Casey McKinlay show is terrific! Introduction to Scuba Diver Through The Lens (SDTTL) - Diego Garcia, Matt Weiss, Dietmar Fuchs Of course, we did Learning About Mantas by Asian Geographic JUNIOR shopping at the show... - Sol Foo, Ralph Haering What these shows are Opening Ceremony SharkSavers “I’m FINished” Campaign about is connection.” David Doubilet Save Our Sharks! Celebrity Photographer - Children Performance Contributing Photographer, SharkSavers & ADEX Award Ceremony National Geographic Magazines What’s Happening To Our Sharks: The Shark Fin Trade Co-owner, Undersea Images Inc. - Shawn Heinrichs Manta Ray of Hope - Visual Journey into the Manta Trade - Shawn Heinrichs MAIN STAGE PROGRAMME POST SHOW REPORT

Day 2, 14th April (SATURDAY)

Video Screening: Now More Than Ever, Sharks Count and GUE - Jarrod Jablonski & Casey McKinlay Malaysia Sabah Wonders - Clement Lee India Dives - Madhava Reddy Elysium Epic - David Doubilet, Michael Aw & Leandro Blanco Voice of the Ocean Competition Live Judging RichTravels - Educating and Inspiring People to Have More Fun Traveling - Richard Woulfe Gentle Giants - An Overview Of Manta Rays; Taxonomy, Biology, Life History, Threats & Conservation - Guy Stevens Subscriber iPad Lucky Draw Manta Ray of Hope - Global Threat to Manta and Mobula Rays - Shawn Heinrichs Poseidon Discovery MK VI “This year, it’s been tremendous! ADEX has - Holger Pfeilmaier the strongest conservation theme I’ve ever How to bypass roaming charges? - Elfreda Ong seen anywhere in the world.” Shawn Heinrichs End Of Day Lucky Draw Associate Director, Manta Trust MAIN STAGE PROGRAMME POST SHOW REPORT

Day 3, 15th April (SUNDAY)

Video Screening: Now More Than Ever, Sharks Count India Dives - Madhava Reddy Shark Guardian - Shark Conservation, Education and Action - Brenden Sing Befriending Giants - Human Connection with Whale Sharks - Shawn Heinrichs Ocean Conservation Imagery - Leandro Blanco Seasons of Change - The Impact of the Indian Ocean Monsoons on the Maldivian Manta Ray (Manta alfredi) Population - Guy Stevens “We raised a total of S$3,400, which was great!” Recreational Diving and GUE - Jarrod Jablonski & Casey McKinlay “The Manta Trust stall was great... we got lots of traffic, Preview: Ms Universe Singapore Finalists especially after my presentations. I honestly did not stop talking PAL-ADEX Ambassador 2012–13 Finals from the minute I arrived at ADEX each day until I left. We made End Of Day Lucky Draw loads of good contacts with lots of spin of conservation and collaborative initiatives as a result of meeting people at ADEX.” “I had quite a lot of people ask about the expedition too.” Guy Stevens Director, Manta Trust Main Stage Attendees Survey Results POST SHOW REPORT

Are the topics presented relevant and of interest to you? 1 YES 91% NO 9%

Are the topics presented educational and improves your knowledge? 2 YES 94% NO 6%

Do the presentation topics on equipment induce your interest to buy? 3 YES 73% NO 10% UNSURE 17%

Do the presentation topics on dive destinations induce your interest to buy? 4 YES 81% NO 9% UNSURE 10%

(Non-divers only) Do the presentation topics inspire you to take up ? 5 YES 69% NO 15% UNSURE 16% PHOTO/VIDEO SEMINAR POST SHOW REPORT 13th – 15th April 10am-6pm @ Photo/Video Seminar Area

Photography is another facet of ADEX that has always been a huge crowd puller. With world–renowned names attending every year to speak on their expert craft, the Photo/Video Seminars are constantly packed as divers listen in on rare tips and tricks with opportunities to meet and greet world-famous photographers.

Speakers included Aaron Wong, William Tan, Indra Swari W, Amanda Cotton, Julie Andersen, Mathieu Meur, Imran Ahmad and Diego Garcia PHOTO/VIDEO SEMINAR PROGRAMME POST SHOW REPORT

Day 1, 13th April (FRIDAY) Day 2, 14th April (SATURDAY) Having an Idea and Objective Underwater Precious Moments - Imran Ahmad - Indra Swari W The Art of Sharks Photography Going Beyond Your Imagination - Amanda Cotton - Imran Ahmad The Art of Conservation Photography Art of Light - ‘The Blue Within’ - Marine Fine Art - Michael Aw Images The Art of Underwater Video - Aaron Wong - Leandro Blanco Reef Retrospective – Insights from 3 Decades as a Opening Ceremony @ Main Stage Dive Photojournalist Art of Light - ‘The Blue Within’ - Marine Fine Art - Stephen Frink Images The Essentials of - Aaron Wong - Mathieu Meur Stephen Frink’s World of Wide – Wide angle The Art Of Sharks Photography photography techniques - Amanda Cotton Precious Moments Photographing Marine Life - Indra Swari W - William Tan

Day 3, 15th April (SUNDAY)

The Art of Conservation Photography The Art of Light - Michael Aw - Mathieu Meur The Art of Underwater Video Photographing Marine Life - Leandro Blanco - William Tan Shark Photography - Grace, Beauty and Power Precious Moments Personified - Indra Swari W - Stephen Frink Art of Light - ‘The Blue Within’ - Marine Fine Art Images - Aaron Wong Photo/Video Seminar Attendees Survey Results POST SHOW REPORT

1 Are the topics presented relevant and of interest to you? YES 92% NO 8%

Are the topics presented educational and improves your knowledge? 2 YES 85% NO 15%

Do the presentation topics inspire you to invest in underwater photography/ 3 videography equipment? YES 72% NO 17% UNSURE 11%

4 Do the presentation topics inspire you to travel for underwater photography/videography? YES 78% NO 8% UNSURE 14%

(Non-divers only) Do the presentation topics inspire you to take up scuba diving? 5 YES 85% NO 4% UNSURE 11% TEKDIVE CONFERENCE POST SHOW REPORT 14th – 15th April 10am-4:30pm @ Angsana 3E Conference Room

David Strike, one of the world’s authorities on , together with Terry Cummins, PADI Worldwide Vice President and Director of Market Development Technical Diving Division, opened the TekDive Conference at ADEX 2012. The TekDive Conference included some of modern diving’s most illustrious, informed and inspirational speakers.

Speakers included Gideon Liew (Singapore); John Lippmann (Australia); Casey McKinlay (USA); Professor (New Zealand); Ben Reymenants (Thailand); Dave Ross (Philippines); and Stuart Shaw (Thailand) “(These are) people whose knowledge and experiences may challenge and change the way that you think about diving and who, without exception, are happy to share that information. The seminar – presented for the first time at ADEX – takes a closer look at that branch of diving that’s commonly referred to as ‘Technical Diving’.” David Strike, Co-organiser for TekDive Conference TEKDIVE CONFERENCE PROGRAMME POST SHOW REPORT

Day 1, 14th April (SATURDAY)

Technical Diving: Revolution or Evolution? David Strike & Terry Cummins

What Makes a good Technical Diver? Simon Pridmore

Cave WKPP – Q-Tunnel at 7856m Jarrod Jablonski & Casey McKinlay

Physiology Carbon dioxide: big, bad and hard to measure Prof. Simon Mitchell

Cave Diving: What is all the fuss about? Gideon Liew

Wreck 2011 USS Atlanta Project Casey McKinlay “The quality of the people who have actually presented General the papers plus the audience has been of the highest Technical Diving in the Philippines Dave Ross quality. It’s a testimony to the fact that ADEX is actually drawing the best from the world and not just from Asia.” Terry Cummins Vice President, Marketing Metrics & Performance PADI Worldwide/ Director, Market Development for PADI’s Technical Diving Division TEKDIVE CONFERENCE PROGRAMME POST SHOW REPORT

Day 2, 15th April (SUNDAY)

Cave China Cave Exploration Gideon Liew

Physiology Improving the Safety of Diving Prof. Simon Mitchell

Physiology The Folly of Deep Air and the Joy of Mix Simon Pridmore

Wreck The Mars Project Jarrod Jablonski

Physiology Ilness John Lippmann “There’s been a lot of discussions this weekend, not Cave Deep Cave Expeditions in Thailand just about the great things you can do in Technical Ben Reymenants Diving but also about the potential and the

Wreck ways that we can reduce it.” Wrecks of Thailand Prof Simon Mitchell Stuart Shaw Anaesthesiologist/Specialist in Associate Professor, Department of Anaesthesiology University of Auckland TekDive Attendees Survey Results POST SHOW REPORT

Are the topics presented relevant and of interest to you? 1 YES 98% NO 2%

2 Are the topics presented educational and improves your knowledge? YES 95% NO 5%

Do the presentation topics inspire you to sign up for technical diving or 3 take up new courses? YES 83% NO 8% UNSURE 9%

4 Do the presentation topics on dive destinations induce your interest to buy? YES 71% NO 12% UNSURE 17%

5 Do the presentation topics inspire you to buy travels for technical diving? YES 92% NO 0% UNSURE 8% TRY-DIVES @ DIVE TANK POST SHOW REPORT

Nothing like a try to make that final decision to join the world of scuba. ADEX is about the only place where you can have a go at scuba diving there and then. It is one of the most popular contraption to get non-divers hooked.

TRIED DIVING SIGNED UP FOR 83 AT THE DIVE TANK 1,433 DIVING COURSES TRY-DIVES @ DIVE TANK POST SHOW REPORT

Try-dives with Panasonic Lumix Camera and Squale 101ATMOS Watch MANTA DREAMS @ KIDS’ ZONE POST SHOW REPORT

The kids made an impact at this year’s ADEX as they attempted to fold 1,000 origami mantas as a show of support for these mysterious, graceful creatures. Even though we know very little about them, their numbers are whittling away at an alarming rate due to pollution, over fishing and poor education. 408 ORIGAMI MANTAS FOLDED POST SHOW REPORT

ADEX 2012 ESTIMATED AMOUNT OF SALES S$ 3.4 MILLION*

*NON-CONCLUSIVE AND BASED ONLY ON EXHIBITORS WHO DISCLOSED THEIR ESTIMATE SELLING POST SHOW REPORT The Asia Dive Expo (ADEX) will be in its 19th year next year. Held at Marina Bay Sands, visitors are expected to exceed predicted numbers again. Taking place over three days, next year’s icon chosen as ADEX’s dedicated marine life is the whale shark (Rhincodon typus). All aspects of this giant fish will be publicised and major efforts will be taken to educate the public of the plight of the biggest fish in the big blue. ADEX’s official publication, Asian Diver, has a yearly special edition to commemorate the event. Called The Big Blue Book, it includes everything you need to know about the whale shark. ADEX 2013 will also host the Live Aboard Expo 2013. Add the biggest official party for ADEX 2013 as well and it’ll be the ONLY event to look forward to in the new year.

19–21 APRIL ADEX SANDS EXPO AND CONVENTION CENTER, MARINA BAY SANDS 2013 SINGAPORE ADEX AMBASSADOR 2013–14 CELEBRITY SPEAKERS OCEAN ARTISTS UNDERWATER PHOTO+VIDEO SEMINARS VOICE OF THE OCEAN COMPETITION BIG BLUE BOOK: WHALE SHARKS (LIMITED EDITION) Halls B & C, 19–21 April 2013 SANDS EXPO & CONVENTION CENTRE

N01 N02 N03 N04 N05 N06 N07 N08 N09 N10 N11 N12 N13 N14 MAIN STAGE

A14 B27 B28 C19 C20 D25 D26 E27 E28 H13 I21 J27 J28 K23 K24 L14 RES RESERVED RESERVED A13 B25 B26 C17 C18 D23 D24 E25 E26 J25 J26 L13 RES RESERVED RESERVED SCUBA SCUBA PEOPLE PEOPLE TRADE ROOM A12 B23 B24 C15 C16 D21 D22 E23 E24 J23 J24 L12 RES RESERVED RESERVED

A11 B21 B22 C13 C14 D19 D20 E21 E22 F21 F22 G21 G22 J21 J22 K21 K22 L11 AQUA CITA RES RESERVED RESERVED MARINE LIVE ABOARD EXPO 2013

A10 B19 B20 C11 C12 D18 E19 E20 F19 F18 G17 G18 H10 I19 I20 J19 J20 K19 K20 L10 PNG GS DIVE LAWRENCE A&L A&L L & W RES RESERVED RESERVED DIVING ZONE FACTOR TOURISM A09 B17 B18 C09 C10 D16 D17 E17 E18 F17 H11 I17 I18 J11 J18 K17 K18 L09

WHITE QUEENS SEYCHELLES

VILLA & SPA A&L A&L

RES RESERVED RESERVED MANTA TREK SCUBA TREK SCUBA A08 B15 B16 C07 C08 D14 D15 E11 F11 G15 G16 H04 I15 I16 K15 K16 L08 RES RESERVED RESERVED

A07 B13 B14 C05 C06 D12 D13 BRUNEI INDONESIA G11 PHILIPPINE I11 DIVE ASIA NOW K13 K14 L07 RES RESERVED RESERVED TOURISM TOURISM TOURISM SABAH REN SCUBA A06 B11 B12 C03 C04 D10 D11 TOURISM K11 K12 L06 SAM’S SOLITUDE WWDAS OCEAN GUAM RES RESERVED RES FLEET TOUR HUNTER

A05 B09 B10 C01 C02 D05 E09 E10 F09 F08 G09 H03 I09 I08 J07 K09 K10 L05 OCEANIC CHARTERED FUN IN SUBAL JAYA SILADEN NRC ASIA TASIK COCOTINOS FOCUS KARTA MALDIVES RIA A04 B07 B08 D02 E07 E08 F07 VEHO G07 H01 H02 I07 BAUER K07 K08 L04 COMPRESSORS DEWI

PELAGIC SUNNY COVE MVI NUSAN ATLANTIS HOG

TARA MARLIN BLUE SEACAM A03 B05 B06 E01 F01 G01 I01 J01 K05 K06 L03 DIVE STORE ROOM GEAR EXPRESS A02 B03 B04 D01 K01 L02 PHOTO/VIDEO OCEANIC DST PADI MARES SCUBA PRO SSI SEMINAR AREA UW3SOME WAKATOBI A01 B01 B02 SHOP L01 AQUA FLOOR AREA PHOTO SCUBACAM

PHOTOGRAPHY ZONE N01 N06 6,000sqm OCEANIC LIVING SEAS

3 X 3 M REGISTRATION BOOTH 263BOOTHS 2 X 3 M DON’T MISS THE CHANCE TO 19–21 APRIL HALL B & C, SANDS EXPO AND CONVENTION BE A PART OF ADEX 2013! CENTER, MARINA BAY SANDS SINGAPORE

% Dedicated to whale sharks OF THE BOOTHS HAVE 80 BEEN BOOKED ALREADY! uw3some.com/ADEX