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EXERCISE YOUR FREEDOM MAGAZINE NUMBER 4 / 2017 EDITORIAL Once again, the year 2017 has been an exceptional year for Joma. Data on growth and brand positioning prove this: Joma retains its status as the first sporting brand in Spain and is among the top ten most successful sports businesses in the world. These figures are down to the hard work and effort of hundreds of people toiling daily in Joma, both at our headquarters in Portillo de Toledo, and throughout the world. A very clear direction, with well-defined objectives and infrastructure and a product adjusted to our market and our consumer, ensures that Joma is valued and recognised as a strong and solid brand; one of the most competitive in the global sports sector. Marina López, Joma's Marketing manager. Joma is currently present in more than 110 countries, it has a warehouse equipped with the latest and most modern robotics allowing us to increase our growth and provide the highest level delivery service. The brand shows off significant sponsorships around the world, with an especially outstanding presence in football, where it has established itself as the third brand in the world, or tennis, where Joma has entered the top ten ATP rankings. For this reason, we will begin 2018 in an extremely strong position, ready to face new challenges and grasp opportunities. From the marketing and communication department we are challenging ourselves to increase brand awareness and visibility at the international level and satisfy the needs of our commercial network. With large, extremely creative, product campaigns which will continue exploiting the concept of ¨Exercise your freedom¨. YOUR OPINIONS COUNT: My most sincere congratulations for your great work I love JOMA, a message to the world: without Joma, there promoting quality and Spanish sport. would be no colourful football boots, they were the first to produce football boots in a colour rather than black, they Mr Fructuoso, an example of an entrepreneurial fighter, produced a white pair and gave them to a Betis player, the great honest and hardworking. A great BUSINESSMAN, spelled Alfonso. All the colourful shoes you see are thanks to Joma. out in capital letters. A good example to follow. Joma Carrera is an outstanding shoe, you won’t get tired running miles and miles in them. Congratulations Joma, you CONTACT US never stop surpassing yourself! By phone: +34 925 77 60 06 By email: [email protected] Congratulations on your designs, you get better every year. Via our website: www.joma-sport.com Furthermore, their value for money is second to none. Via our Social Media accounts: It’s been a real luxury to share miles with y@u all in the III Curra y Corre Encounter organised by Joma. THANK YOU 2 SUMMARY 7 7 44 Joma becomes the second most important brand in La Liga. 4 Joma, one of the best companies leading growth in Spain. 4 Joma, in the US Open semi-finals. 7 TalkSPORT selects the Swansea City shirt as one of the best in the Premier League. 7 MoviStar Inter, Spain Super Cup New Teamwear 2018 catalogue. 12 Major Christmas advertising campaign. champion. 8 17 Joma exhibits in MODA, the leading Logistics innovation. 22 Alfonso Flores, International trade fair in the United Kingdom. 18 Sponsorship Manager. 23 3 COMPANY Joma becomes the second most important brand in La Liga The Spanish brand, stalking the big guys. here is an important battle taking place in the world of football to establish which brand is the winner when it comes Tto kitting out most teams. Against this backdrop, Spain’s La Liga, the best league in the world, becomes the ideal tournament for recognising the most prestigious brands Spanish football. Among the most interesting details on the state of the technical sponsorship market in Spain is the massive escalation of Spanish company Joma, which has managed to overtake Nike and become the second brand in La Liga just behind Adidas. Joma kitted out as official technical sponsor during the 2017-18 season: Villarreal CF, RCD Espanyol, CD Leganés and Getafe CF. It unfortunately lost Granada CF which went down to La Liga 123 and which would have placed the Spanish sports brand on an equal footing with the German company. This is just some information highlighting the gigantic strides made by Joma. Joma, one of the best companies leading growth in Spain oma has been selected by the CEPYME500 initiative as one of the leading companies for business growth due both to its Jturnover and its ability to generate added value, employment, innovation and international standing. Joma gains a new ally, GO fit GO fit, a leading chain of sports centres in Spain, joins Curra y Corre, the platform created by Joma bringing them together. oma and GO fit presented in September their partnership agreement whereby the leading Jsports brand in Spain, among the Top 10 internationally, becomes the official brand of the prestigious chain of fitness centres represented by Olympic champions Fermín Cacho and Ruth Beitia. 4 COMPANY BRAND STORES Joma opens its first brand store in Bulgaria Located in a strategic area of Sofia, the country’s capital. oma’s presence in Europe has been increased in recent years with the opening of new brand stores. The most recent inauguration has been in Bulgaria, where the JSpanish company has a brand store located in Sofia, the country’s capital. The new store, where users can find a wide variety of Joma products, is located in a strategic area in Vitosha Boulevard, a central suburb of the Bulgarian capital. Clothing for practising sports such as football, futsal, basketball, or handball, among others, and tennis or running-related products; sports that have grown exponentially in recent years and must be highlighted. In addition, technical and casual footwear occupies a prominent position at the Spanish brand’s new store. Joma sponsors the national football team in Bulgaria, as well as the Olympic Committee, two of the country's most important sporting institutions. Thus, Joma in Bulgaria is one of the most prominent brands in the country. Joma reaches 24 brand stores in Spain Brand opens a new store in Cadiz. oma opened in June a new brand store in Cadiz, located in one of the Jcity’s central avenues, stocking the brand’s most recent products. Users will thus be able to access a large range of products as clothing for practising sports such as football, futsal, basketball, or handball, among others. Can be highlighted, as well, those tennis or running-related products; sports that have grown exponentially in recent years. In addition, technical and casual footwear occupies a prominent position in the Spanish company’s new brand store. The Brand Stores are the outcome of the efforts made by Joma Sport to create exclusive sale spaces for its products, where everything is entirely dependent on the brand, adding greater exclusivity and differential value for customers. Joma’s figures show a year-on-year increase Workforce is growing by 25% per year RUSSIA The company has more than 200 workers 40% in Spain and internationally, supporting thousands of indirect jobs. UNITED DENMARK KINGDOM 28,60% ver recent years, Joma has grown 40% dramatically, becoming the first Spanish GERMANY POLAND Osports brand and one of the most 89% 26,5% prestigious internationally, managing to secure a BELGIUM position as the third sports brand in world football. 14% THE CZECH REPUBLIC This fact has been reflected both in the 33% company's sales, and in its presence in more than FRANCE 55% SLOVENIA 110 countries around the world and the increase 77% CROATIA in its workforce. 83% BULGARIA In Spain, the company employs more than 200 36,77% SPAIN ITALY workers at its headquarters in Portillo de Toledo. 28% 24,75% Meanwhile, at an international level, Joma has PORTUGAL generated thousands of jobs worldwide. 19,70% Increase in sales in 2016 5 SPORTS ATHLETICS Gold Medal for the Lithuanian Federation in the World Athletics Championships in London Andrius Gudžius wins gold in the discus. Andrius Gudžius, of the Lithuanian Athletics Federation (LLAF), has achieved the world champion title in discus with a throw of 69.21 m in the World Athletics Championships held this summer in London. The Lithuanian Athletics Federation was one of the federations sponsored by JOMA in the World Athletics Championships held from 4 to 13 August in London. The performance of the Spanish, Portuguese, and Mexican federations must also be highlighted. 25 years since Fermín Cacho won the Gold in Barcelona 92 The most exciting race in the history of Spanish athletics. Fermín Cacho has been and still is, one of the great symbols of Spanish athletics and JOMA. His name will always be linked to the Barcelona 92 Olympic Games where the athlete from Soria sponsored by the Spanish brand won gold in the 1,500 metres with a ruthless display in the last few metres. From JOMA we wish to recall that moment on the 25th anniversary of a career that now forms part of the history of athletics. TENNIS Pablo Carreño-Busta enters the ATP top ten He currently holds ninth place in the year rankings, allowing him to take part in the Masters Cup in London. The Joma tennis player, Pablo Carreño, ascended in September to number 10 in the ATP rankings, and has thus become a member of the select top ten group, of the best players in the world. The 26-year-old Asturian tennis player has had an excellent US Open, the last Grand Slam of the season, reaching the semi-finals. Thanks to this result, Carreño has not only managed to position himself in the top ten of the ATP, but currently occupies ninth place in the year rankings, allowing him to play in the Masters Cup in London held at the end of the season and in which the 8 best players in the world in 2017 will be taking part.