ORANGE SOCCER LTD
JANUARY 2016
PRIVATE & CONFIDENTIAL POWERING THE BEAUTIFUL GAME
1 THE CONCEPT Orange Soccer is creating a community of players, coaches We are building a brand strong enough to reach all corners of and clubs in the football Industry from the grassroots to the the football industry. The Orange Soccer brand provides an elite level. Through an expanding range of digital and physical overarching platform to integrate all divisions of and people platforms, we have one aim: within our Football Family. We are creating a loyal community and database of players, coaches and clubs from the local ‘To improve the ability and playing experience of players, grassroots of football, all the way through to the top of the coaches and clubs in the UK & overseas’ game.
Orange Soccer provides both products and services to its community through a number of digital and physical platforms. The revenue streams are profitable in their own right and when combined, the synergies created drive the growth of the community and enhance operating margins for the business.
Platforms include, but are not limited to:
• ‘Clicks & Mortar’ retail of football teamwear, playing equipment & personalisation services • Commercial Playing & Coaching academies in the UK & Overseas • Original digital video content creation to engage with the Orange Soccer Community (YouTube Channel) • The manufacturing of innovative footballing equipment • The Orange Soccer Foundation - Charitable Arm
ORANGE SOCCER LTD PRIVATE & CONFIDENTIAL SOCIAL BY NATURE
With our digital first approach, Orange Soccer is a unique concept. Many businesses succeed in exploiting margins available in just one of the platforms; retail, academy or digital video content. Combined together though, these create superior margins derived from a loyal customer base and provide a platform for significant revenue and brand growth.
The mix of digital and physical products and services makes our community/customer base feel a part of the business and thus loyal to it. Due to the digital nature of some of the core Orange Soccer platforms, the company has created valuable intellectual property (IP) from day one.
With an active e-commerce platform at the centre of the business, digital growth will continue to be fuelled by the creation of original video content. This will be displayed on YouTube, as the Orange Soccer brand increases its outreach and engagement with its fans/followers.
The Orange Soccer project is underpinned by core values, that the business is in place to partner with the football industry to improve the ability and enjoyment of all those involved in the beautiful game. This is brought to life by the current and future team members with a clear focus on utilising the fresh, innovative thinking of youth and balancing that with a control and leadership of proven experienced members of the UK business community.
The diagram on the next page illustrates how the Orange Soccer community integrate and interact with the various Orange Soccer platforms and each other.
ORANGE SOCCER LTD PRIVATE & CONFIDENTIAL Grassroots Club
Grassroots Player
Grassroots Coach
Elite Club
Elite Player
Elite Coach
ORANGE SOCCER LTD PRIVATE & CONFIDENTIAL ORANGE SOCCER ACADEMIES Commercial playing academies are increasing in popularity throughout the country. With parents willing to pay for their children to experience elite level coaching and the subsequent potential opportunity of a playing career, they are becoming increasingly commonplace.
However, the majority of these are very localised and disjointed, with no clear player pathway. By implementing a consistent, proven programme alongside the unique links into the professional and commercial side of the game, the academy experience Orange Soccer offers is far superior.
Linking in to the retail arm, the academy structure can provide superior teamwear and equipment and benefit from economies of scale others can’t compete with.
In turn this subsequently complements the digital channels as the academy players and coaches become a part of the original video content that is being created.
The Orange Soccer Future Coaches Academy is another unique concept. Offering talented coaches their own learning pathway; coaching at the academy whilst developing on their coaching career path, with the end game of establishing their own Orange Soccer Academy (run under license from Orange Soccer).
Whilst the UK is Orange Soccer’s immediate focus, in the medium/long term there is potential for international growth into more lucrative/underexploited markets within the game. Plans are already in place for an Orange Soccer International Academy in Dubai.
ORANGE SOCCER LTD PRIVATE & CONFIDENTIAL CONTENT IS KING The creation of football related original video content has Video content will have a global outreach with a focus on: exploded in the past five years with many YouTube channels having followings in their millions. • Providing free coaching sessions (filmed at the Orange Soccer Academy, showcasing the academy & the Channels like Freekickerz and The F2 have become distinct teamwear) brands in their own right and they are enjoying major • Skills showcases financial gains from their audiences. • Product testing & reviews It isn’t yet clear whether these are short term gains or • Interactions with professional players, coaches & clubs whether they have longer term sustainability. These channels have been built up on a purely digital platform from nothing. • Behind-the-scenes footage with our brand partners, e.g. New Balance and Joma Orange Soccer has a unique opportunity to create a • Mashup videos with high profile YouTube channels successful channel and following, built from within the football industry. Through the academy and retail setup we • Grassroots football content with our players, parent have links into the game at all levels, making the creation of coaches and club partners video content easier.
Through the retail arm and academy setup we also enjoy advantages in being able to monetise the social media following created, in a way digital (content) only brands cannot.
#MomentOfGenius Video @ Wembley Stadium
ORANGE SOCCER LTD PRIVATE & CONFIDENTIAL OUR SQUAD #TeamOS Orange Soccer was founded by forward thinking innovators and proven experienced members of the UK business community, partnering with best-in-class football minds and digital media experts.
Managing Director – Orrin Benford
Orrin is a young energetic leader. With a creative mind and excellent problem solving skills Orrin is able to drive growth for Orange Soccer. Orrin has a focus on teaching and empowering youth, creating an environment for innovation and success for the Orange Soccer Team.
Orrin has an abundance of relevant skills and a great mixture of experiences from both the corporate, football and education industries.
• CIMA qualified accountant. Former Project Finance Manager at BAE Systems responsible for financial management of £1b+ international defence contracts. • UEFA B Licensed Football Coach with experience of playing and coaching from the grassroots to elite level. • Degree in Mechanical Engineering in Sports from The University of Bath Whilst Orrin has developed a clear plan and strategy to carry it out, he is flexible to the ever-evolving football landscape. As the industry changes, Orrin is capable of developing the strategy to not only ensure it fits in with the changing landscape, but to take advantage of new opportunities it provides.
https://www.linkedin.com/in/orrin-benford-91872437
ORANGE SOCCER LTD PRIVATE & CONFIDENTIAL OUR SQUAD #TeamOS Brand Director – Gary Blowers
Gary has a proven track record in establishing and building brands – for both himself and other organisations.
He is the co-founder of VIVA - a brand-led business consultancy that works with business leaders to develop brand and marketing strategies to drive their business forward. VIVA operates in the USA, Europe & Middle East.
He also established an online retailing brand called Furniture Port and sits on a number of boards in an advisory role.
Gary supports Orrin in developing innovative ways to build the Orange Soccer brand and it is this area where we see huge potential for Orange Soccer.
In 2014, Gary created and launched ‘The Nicest Job in Britain’ campaign which achieved an outreach of over 900 million people in 128 countries. The initiative supported 45 charities around Britain and generated hugely valuable press coverage and social media content for those involved.
Gary has a degree in International Business & Management from Aston University, Birmingham and has 24 years of football playing experience from the grassroots to semi- professional level.
https://www.linkedin.com/in/garyblowers The Nicest Job in Britain
ORANGE SOCCER LTD PRIVATE & CONFIDENTIAL OUR SQUAD #TeamOS Orange Soccer Academy Director – Lee Waddington
Lee is a UEFA-A licensed coach with over 20 years’ experience in professional soccer, holding senior positions at numerous premier league clubs.
Lee has been successfully coaching at many Premier League clubs including Manchester United, Manchester City and Burnley. Lee is responsible for ensuring the Orange Soccer Academies are run utilising best practices from the elite professional game.
Other Key Personnel
Since launch #TeamOS has grown with a clear emphasis on investment in youth. The Preston based team currently has two apprentices (digital marketing/social media and business Board Operational administration) who are thriving in their roles. The academy Members #TeamOS platform has five part time coaches, all of whom train at professional club academies. There are also two active OS sales agents, spreading the Orange Soccer brand across the UK.
Non-Executive Directors
Orange Soccer has filled six Non-Executive Director positions to provide scrutiny and control to the board. These positions are held by a mix of functional experiences including Finance, HR Management, Risk Management and International Business consultancy. The people in these positions also provide expert advice from industry on areas where there may be skills gaps in the Orange Soccer operational team.
ORANGE SOCCER LTD PRIVATE & CONFIDENTIAL THE INDUSTRY In the football industry you have a number of businesses pioneering on the digital front, making strong short term returns, but struggling to monetise their communities to create long term prosperity. On the other side of the industry there are many traditional retail businesses that are trying to catch up on the digital front without a thorough understanding of it, making them vulnerable in the long term. Alongside this there are numerous commercial academies run solely for the immediate financial requirements of the owners (coaches/ex-players) with no long term strategy to develop a sustainable business or provide pathways for their players and coaches to develop and power the future of the beautiful game.
Orange Soccer is different. All platforms within the business complement and enhance each other. Individually they are all sustainable value chains in their own right, but together they provide long term profitability and growth.
The retail arm provides the backbone to monetise the community that is being created. The digital front provides the engagement and brand loyalty to those within the community, whilst being deployed as a means of marketing the retail and academy arms. The academy side provides a strong revenue stream in its own right, but also the professional players of the future who go on to endorse the brand and also the coaches of tomorrow who go on to spend against the retail arm.
The business created leaves the Orange Soccer brand well positioned to adapt and attack any opportunities in the football market as it evolves.
ORANGE SOCCER LTD PRIVATE & CONFIDENTIAL BUILDING OUR BRAND Our Brand Director has a proven track record in the branding, marketing & media industry and this is an area Orange Soccer will lead the market in. By creating frequent customer/audience touch points using digital & social media channels, we will ensure that Orange Soccer consistently generate top of mind awareness, in order to positively influence the decision making process.
Orange Soccer is creating long term mutually beneficial partnerships with football clubs, coaches, players and their families. By providing the overarching/interlinking platform, Orange Soccer will make its community/customer base feel a part of the business and thus loyal to it. Our customers range from grassroots clubs, to players, coaches and referees, throughout the education system and up to elite level, with several professional academy coaches and professional players supporting and endorsing our vision.
ORANGE SOCCER LTD PRIVATE & CONFIDENTIAL THE STORY SO FAR …. JUNE 2015 – Orange Soccer launches the first of its own branded innovative products; Orange Soccer LTD Clear Sock Tape. With the incorporated in football industry failing to solve December 2014 the issue of sock tape colour not matching sock colour for over 3 years, #TeamOS has stepped in and manufactured April 2015 - the industry first Clear Sock www.OrangeSoccer.co.uk went live. Tape. Tape is manufactured in Online shop retailing football China and is now being used by teamwear & training wear, players & players and clubs from the coaches equipment, personalisation grassroots level up to the and printing & embroidery service. professional levels of the game.
May 2015 - Orange Soccer HQ based outside of Preston opens. Players, Coaches and Clubs regularly visit the showroom, while Team Orange Soccer is based in the back February/March 2015 - Entered into room where teamwear is printed. commercial agreements with Joma, The recently renovated second floor Mitre ProStar, Macron, React Sports, (The Orange Soccer Arena) is an Trusox, Fastime watches, Warby GK, indoor urban football space; perfect Diamond football, CS CK Pro, Precision for playing, product testing and the football, Reydon sports and Toots boots. creation of original video content. Each industry partner buying into both our plan and our philosophy.
ORANGE SOCCER LTD PRIVATE & CONFIDENTIAL THE STORY SO FAR …. DECEMBER 2015 Orange Soccer Club AUGUST 2015 Orange Soccer South East LTD Partnerships begins trading. The Orange Soccer group NOVEMBER 2015 Programme establishes a second foothold in the UK, with a Orange Soccer Foundation entity designed & South East base located in Bury St Edmunds. formed. Plans in place for the Orange implementation Orange Soccer South East currently supplies Soccer brand to do more good in 2016. plan for 2016 football teamwear and equipment to clubs and With projects in the UK and overseas, agreed by schools in East Anglia, with plans to launch an Orange Soccer will harness the power board Orange Soccer Academy of it's own in 2016. of the community it is creating and use the beautiful game to bring social and financial relief to those who need it.
SEPTEMBER 2015 The first & flagship JULY 2015 #MomentOfGenius campaign Orange Soccer Academy is launched in launched. We teamed up with our industry Preston. Orange Soccer is providing elite partners to provide an amazing prize for level coaching for players from 5-16 who are the Orange Soccer community. Players ready to experience professional academy globally uploaded videos of their standard coaching. With a unique approach #MomentOfGenius to social media for a to player development and strong links chance to kit their team out for a season. across the football family, the Orange Soccer The competition reached over 100,000 Academy is the best place for a player to be. football players worldwide with entries Whether a beginner or an elite level trialist, coming in from junior grassroots kids, up we develop players as individuals, providing to professional football club scholars. the opportunities to grow and further their footballing career.
ORANGE SOCCER LTD PRIVATE & CONFIDENTIAL KEY ACHIEVEMENTS After a successful first year Orange Soccer LTD currently breaks even month on month operationally. Other key achievements include:
• Group Revenue of £60k from April - Dec 2015. Providing teamwear & equipment for 50+ clubs, schools, companies & charities across the UK and USA.
• Over 50 players at the Orange Soccer Academy in Preston with a further 2 academies opening in Jan/ Feb 2016.
• Alongside the likes of Bein Sports, Emirates, Real Madrid and Scout 7, Orange soccer has been selected as a placement partner in ‘The Greatest Job in Football’ campaign which has a forecast outreach of 1 billion people globally in 2016.
• #MomentOfGenius competition reached over 100,000 football players worldwide with entries coming in from junior grassroots kids, up to professional football club scholars.
• Orange Soccer Sock Tape stocked by 11 independent sports stores/chains as well as being used by 1000’s of #MomentOfGenius Winner Calum showing off players & clubs nationwide some of his prizes.
ORANGE SOCCER LTD PRIVATE & CONFIDENTIAL SHORT TERM OBJECTIVES
2016 FOCUS
2016 is year two of the 5-year Orange Soccer plan and is focused on continuing to grow the core Orange Soccer business/ community, alongside some new platforms, whilst maximising revenue streams available and delivering a profitable business.
Our focus on the teamwear & equipment front moves from transactions with individual teams, to interactions with entire clubs. The Orange Soccer Club Partnerships programme was launched to provide a one stop shop for grassroots to semi- professional clubs; teamwear, equipment, printing, embroidery, sponsor brand source and activation, coach education, decision support services and community.
Embroidery services are to be brought in house and new dedicated resource to manage the teamwear logistics taken on.
The Academy division sees the continued growth of the flagship academy and the launch of 5 further academies across the UK; 4 managed centrally and one under license.
Commercial sponsorship/partnership agreements will be entered into covering the Academy and digital video content.
Orange Soccer will begin to create regular original digital video content for the Orange Soccer Community showcased on our YouTube channel & other social media platforms. From coach and player education, to product testing and regular interactions with high profile people within the game.
ORANGE SOCCER LTD PRIVATE & CONFIDENTIAL MEDIUM – LONG TERM OBJECTIVES
MEDIUM TERM 2017-2018
• OrangeSoccer.co.uk to be Clubs’ & Coaches’ 1st choice for online football retail.
• 15 Club Partnerships (Orange Soccer supply all teamwear, equipment & coach education to entire club).
• 100,000 Twitter followers and 500,000 active subscribers to the Orange Soccer YouTube channel.
• 10+ UK based and 3 international Orange Soccer Academies with over 1000 registered/active players.
• Have our first Orange Soccer Academy developed player given a scholarship at a Professional Football Club.
Long Term (2019+) Objectives
• Orange Soccer retail arm to establish further UK bases and international footprints to replicate successful model.
• Business model to be successfully replicated in another sport.
Teaming up with our friends @ STRskillschool for a competition
ORANGE SOCCER LTD PRIVATE & CONFIDENTIAL Our vision is to be the UK’s leading football community brand. ARE YOU READY TO JOIN US?
Orrin Benford Founder Orange Soccer [email protected] +44 (0) 7557 913574