Power Fm Bega Bay • 2Ec

BEGA POWER FM BEGA BAY • 2EC Station Name Power FM Bega Bay 2EC Call Sign 2EEE 2EC Frequency 102.5 MHz 765 kHz Network Grant Broadcasters Grant Broadcasters Address PO Box 471, Bega, NSW 2550 119 Gipps St, Bega, NSW 2550 Phone 02 6492 1633 02 6492 1633 Fax 02 6492 2614 02 6492 2614 Email [email protected] [email protected] Web Address powerfmbegabay.com.au 2ec.com.au Description of Content/Format Adult Contemporary Adult Contemporary Demographic Profile of Station Audience 18+ 40+ Commercial Radio Australia 17 BEGA Bega a major dairying town located on the NSW far south coast is situated in the heart of a rich and fertile valley where the Bega and Brogo Rivers and the Princes and Snowy Mountains Highways meet. Bega is famous for its rich dairy country as well as the beautiful coastline to the east of the township. The station’s licence area is a long narrow strip running along the coast. In comparison to the 2011 census, the population of the radio licence area of Bega has increased by 2.15% to 76,103. The area has a relatively old population due in part to the large number of people from Sydney, Melbourne and Canberra retiring on the picturesque South Coast; over 65% of the population is aged over 40 years. The birthplace for 82% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons. Of the 11,265 people attending an educational institution, 46% were either in infants or primary, 37% were attending a secondary educational institution, 8% attending University and 9% attending TAFE. Of the 30,750 people who already have a tertiary qualification 69% have certificates, diploma or another tertiary qualification and 31% have a degree. The stability of the area is reflected in a high level of home ownership. Of the total dwellings (30,588) in Bega, 48% of dwellings are owned outright and 26% are mortgaged. Private rental properties represent 20% of total dwellings. 29% of the total households (30,501) in Bega have a household income range between $21,000 – $41,999pa; 28% between $42,000 – $77,999pa; and 9% between $78,000 – $103,999pa. AGRICULTURE The main industries in the district are dairying, timber and tourism. The rich grazing land along the South Coast makes Bega a strong dairy producer. There are over 37 thousand dairy cattle in the area. Bega is well known for its cheese. The area also produces some beef; there are over 29 thousand beef cattle. The farms in the area support over 45 thousand sheep and lambs. There are a number of fishing fleets in the various ports along the coast. EMPLOYMENT The majority (49%) of the labour force of 30,689 is employed full time. The main industries of employment are: • Wholesale Trade/Retail Trade/Accommodation and Food Services; • Education and Training/Health Care and Social Assistance; and • Manufacturing/Electricity Gas Water and Waste Services/Construction. 18 Commercial Radio Market Profiles BEGA AGE COHORTS OCCUPATION Market Employment classification Total Occupations Age Male Female Total population Managers/Professionals 8,619 29.97% 10+ years 33,696 35,055 68,751 90.34% Technicians & trade workers/ 8,085 28.12% 0-9 years 3,765 3,587 7,352 9.66% Community & personal service workers 10-17 years 3,245 3,126 6,371 8.37% Clerical & administrative workers 3,303 11.49% 18-24 years 1,956 1,783 3,739 4.91% Sales workers 3,112 10.82% 25-39 years 4,143 4,449 8,592 11.29% Machinery operators & drivers/Labourers 5,215 18.14% 40-54 years 6,878 7,482 14,360 18,87% Not stated 421 1.46% 55-64 years 6,966 7,333 14,299 18.79% Total 28,755 100% 65-74 years 6,507 6,275 12,782 16.8% 75+ years 4,001 4,607 8,608 11.31% INDUSTRY Total 2011 population 36,722 37,780 74,502 Industry Total Workforce Total 2016 population 37,461 38,642 76,103 100% Agriculture, forestry & fishing 1,707 6.06% % change 2011-2016 2.15% Mining 25 0.09% Manufacturing/Electricity, gas, water & 4,724 16.76% LABOUR FORCE waste services/Construction Wholesale trade/Retail trade/ 6,978 24.76% Employment classification Total Labour force Accommodation & food services Full-time employed 14,930 48.65% Transport, postal & warehousing/ 1,138 4.04% Part-time employed 11,967 38.99% Information, media & communications Not stated employed 1,896 6.18% Financial & insurance services/ 1,635 5.8% Rental hiring & real estate services/ Unemployed 1,896 6.18% Administration & support services Total labour force 30,689 100% Professional scientific & technical services 1,195 4.24% Public administration & safety 1,938 6.88% HOUSEHOLD INCOME Education & training/Health care & 6,259 22.21% Occupied social assistance Income range (pa) Total dwellings Arts & recreation services 423 1.5% $0 – $7,749 587 1.92% Other services 1,042 3.7% $7,750 – $20,999 2,080 6.82% Not stated 1,123 3.98% $21,000 – $41,999 8,844 29% Total 28,187 100% $42,000 – $77,999 8,407 27.56% $78,000 – $103,999 2,888 9.47% ANNUAL HOUSEHOLD EXPENDITURE $104,000 – $129,999 2,137 7.01% Product or service $000’s (pa) $130,000 – $155,999 1,003 3.29% Food & non-alcoholic beverages 400,427 $160,000 – $181,999 518 1.7% Alcoholic beverages 54,182 $182,000 – $207,999 335 1.1% Clothing & footwear 74,190 $208,000+ 498 1.63% Household furnishings & equipment 106,298 Not stated 3,204 10.5% Furniture & floor covering 35,793 Total households 30,501 100% Household appliances 25,640 Household services & operation 81,864 FAMILY STRUCTURE Medical care & health expenses 140,092 Type of family Total Total families Motor vehicle purchase 92,101 Couple families – Children 6,279 30.02% Motor vehicle running costs 230,309 Couple families – No children 11,379 54.4% Recreation 291,803 Single parents 3,120 14.91% Recreational & educational equipment 73,885 Other families 141 0.67% Holidays 136,466 Total families 20,919 100% Personal care 48,367 Commercial Radio Australia 19 BEGA TYPE OF EDUCATIONAL INSTITUTION AGRICULTURAL COMMODITY BEING ATTENDED Agriculture commodity Value Market School Male Female Total Area of holding – Total area (ha) 97,055 population Cereal crops – Wheat for grain – Production (t) 1,942 Infants/primary 2,689 2,545 5,234 6.88% Cereal crops – Rice for grain – Production (t) 0 Secondary 2,035 2,089 4,124 5.42% Cereal crops – Barley for grain – Production (t) 273 TAFE 389 606 995 1.31% Cereal crops – Sorghum for grain – Production (t) 0 University 226 686 912 1.2% Cereal crops – Total for grain – Production (t) 2,767 Total 5,339 5,926 11,265 14.8% Vegetables for human consumption – Tomatoes – 26 Total production (t) DWELLING TENURE TYPE Vegetables for human consumption – Total area (ha) 28 Tenure type Total Total dwellings Fruit & nuts – Avocados – Production (kg) 0 Fully owned 14,541 47.54% Fruit & nuts – Apples – Production (kg) 123 Mortgaged 7,913 25.87% Fruit & nuts – Nectarines – Production (kg) 4,175 Private rental 5,998 19.61% Fruit & nuts – Peaches – Production (kg) 6,242 Housing authority/Not stated 1,866 6.1% Fruit & nuts – Nuts – Total trees (no.) 14 Other tenure type 270 0.88% Fruit & nuts – All orchard fruit (incl. nuts) – 2,475 Total trees (no.) Total dwellings 30,588 100% Fruit & nuts – Grapes – Total area (ha) 3 UNIVERSITY QUALIFICATIONS Livestock – Sheep & lambs – Total (no.) 45,291 Livestock – Dairy cattle – Total (no.) 37,561 Market Type of tertiary qualification Total population Livestock – Meat cattle – Total (no.) 29,013 Degree 9,428 12.39% Certificate 21,322 28.02% INTERNET USAGE Total 30,750 40.41% Connection Total Total dwellings Internet accessed from dwelling 23,955 77.43% MORTGAGE PAYMENTS Internet not accessed from dwelling 6,043 19.53% Mortgaged Not stated 938 3.03% Monthly mortgage payment Total dwellings Total 30,936 100% $0 – $449 per month 815 11.07% $450 – $799 per month 574 7.79% BIRTHPLACE BY REGION $800 – $999 per month 612 8.31% Market Region Male Female Total $1,000 – $1,799 per month 2,956 40.14% population $1,800 – $2,399 per month 1,296 17.6% Oceania incl. Australia 30,251 31,130 61,381 81.91% $2,400 – $2,999 per month 384 5.21% Europe 2,503 2,418 4,921 6.57% $3,000 – $3,999 per month 265 3.6% Africa & Middle East 54 42 96 0.13% $4,000+ per month 138 1.87% Asia 108 302 410 0.55% Not stated 324 4.4% Americas 90 115 205 0.27% Total mortgaged dwellings 7,364 100% Other 3,894 4,027 7,921 10.57% Total 36,900 38,034 74,934 100% MOTOR VEHICLES Number of cars Total % Total No vehicles 1,336 4.32% 1 vehicle 11,794 38.11% 2+ vehicles 16,376 52.92% Not stated 1,438 4.65% Total 30,944 100% 20 Commercial Radio Market Profiles.

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