MUSWELLBROOK POWER FM • 2NM 981 Station Name Power FM 2NM 981 Call Sign 2VLY 2NM Frequency 98.1 MHz 981 kHz Network Grant Broadcasters Grant Broadcasters Address PO Box 600, Muswellbrook, NSW 2333 PO Box 600, Muswellbrook, NSW 2333 Phone 02 6543 1588 02 6543 1588 Fax 02 6543 2360 02 6543 2360 Email
[email protected] [email protected] Web Address 981powerfm.com.au 2nm.com.au Description of Content/Format Contemporary Hit Radio Adult Contemporary Demographic Profile of Station Audience 18-39 40+ Commercial Radio Australia 101 MUSWELLBROOK Muswellbrook, Singleton and Scone make up the region commonly referred to as the Upper Hunter and is approximately 130 kilometres from Newcastle and 285 kilometres from Sydney. All three centres are close to the Hunter River with the New England Highway, to Sydney and or Brisbane, running through the heart of each town. In comparison to the 2011 census, the population of the radio licence area for the Hunter Valley has increased by 1.38% to 59,239. Over 48% of the population is aged over 40 years. The birthplace for 86% of the population was Oceania including Australian, New Zealander, Indigenous and Islander persons. There is a large range of educational institutions that cater for the different needs of the community. Of the 11,598 people attending an educational institution, 49% were either in infants or primary school; 33% were in secondary school; 10% at TAFE and 8% at University or another tertiary institution. Of the 20,698 people who already have a tertiary qualification, 23% have a degree and 77% have a certificate, diploma or another tertiary qualification.