Sponsorship Deck

Canada’s Pre-eminent Female Artist Showcase. Sponsorship Deck Canada If it wasn’t for “Honey Jam, I wouldn’t be here today, quite literally.” – Nelly Furtado, Recording Artist Canada “ Ebonnie, Thank you for providing something like Honey Jam for the past 20 years. I encourage everyone to come out to Honey Jam and check out some of the up and coming talent from across Canada.” – Divine Brown Juno Award Winning Artist I want to congratulate Ebonnie Rowe and the entire Honey Jam team on this “ milestone anniversary and for what promises to be another exciting year. Universal Music Canada is going to be in the building.” – Ivan Evidente Universal Music Canada Canada What is Honey Jam? Founded in 1995 by Executive Director Ebonnie Rowe, for 20 years the non-profit also provides and advocates for educational, mentoring, performance and professional development opportunities through a variety of initiatives and pro grams and is a proud supporter of female focused charities such as the YWCA. Produced by the non-profit PhemPhat Entertainment Group, Honey Jam conducts an annual nation-wide search and showcase of Canada’s hottest emerging female talent. Dedicated to discovering and fostering new female talent within Canada, famous alumni include, Michie Mee, Melanie Fiona, Nelly Furtado, Jully Black, Anjulie, Reema Major and many more. These female musical influencers regard Honey Jam as an essential conduit on their journey to superstardom. Visit honeyjam.com to learn more. Canada Honey Jam is so important because it gives “young singers an opportunity to network, the tools to learn more about the industry and hone their craft, and then find a place where they can put it on stage.” – Elaine Overholt Artist Development Workshop Performance Coach & Audition Judge Canada Discovering Talent Honey Jam features a multicultural mix of young female talented artists from across Canada in all genres including rock, pop, hip-hop, country, opera, gospel, dancehall, soul, R&B and jazz. Canada What was so nice to see was that there “was a wide variety. There were opera singers, there were reggae singers, there were R&B singers...” – Adrian Rezza Audition Judge – Producer, Rezza Brothers Canada The Process: Honey Jam 2016 Events Canada Media & Talent Auditions Launch June 4 July 23 Honey Jam is committed to connecting emerging female talent with the people and companies that can turn their musical ambitions into reality. Hundreds of The Honey Jam Media and Talent Launch is an evening reception introducing artists from around the country participate in live and online auditions each year, selected Honey Jam artists to music and media and industry. This provides an all of whom are vying for a coveted spot. The Honey Jam season begins with a opportunity for sponsors, industry, and artists to mingle and network, and to dedicated national media push and talent search each spring, followed by enable the Honey Jam artists to meet one another and begin to form connections vigorous live auditions. and build relationships. The launch includes a welcome message from Honey Jam Producer, Ebonnie Rowe, who will speak about the plans for the 2016 showcase, artist workshop, as well as some exciting opportunities some of the artists will receive $5,000 in Yamaha sound equipment, as well as an opportunity to perform at the Canada’s Walk of Fame Emerging Artist Stage in September 2016. Canada Artist De- velopment Honey Jam workshop Concert July 25 Aug 11 The Honey Jam Artist Development Workshop is open to the artists who The Honey Jam Concert is a public showcase held in August at The Mod were selected to showcase at the 17th annual Honey Jam concert. Club Theatre in downtown Toronto where finalists from coast to coast This workshop is a key component of the growth process for these artists. perform live. In previous years Much Music VJ’s such as Sarah Taylor and As unsigned artists navigating their own paths to success, the hands-on Lauren Toyota, have hosted Honey Jam to an audience of music industry training offered via the workshop is a valuable experience for the artists influencers, media, artists, tastemakers and fans. Not only do music lovers involved. It helps them to develop the business aspect of their get to hear what is new and up and coming in the Canadian music industry entrepreneurial endeavors and network with successful and well-connected but A&R’s from all labels attend this showcase/concert looking for the next professionals in the industry. big Canadian female musical star. Canada HoneyJam has a history of producing some “ amazing talent that have become international artists. We have Nelly Furtado, Jully Black, we have Melanie Durant, we have Reema Major... we have so much talent.” – Lucas Rezza Audition Judge – Producer, Rezza Brothers Canada We provide educational opportunities through “ Honey Jam workshops which is our way of making sure that the women who get chosen for the show get something longer lasting than just performing for one night.” – Vivian Barclay General Manager of Warner Chappell Music Publishing & Honey Jam board member Canada The Sponsorship Opportunity Backed by top-tier talent, a long-standing reputation and loyal fan base, Honey Jam delivers a robust marketing and promotional package. Canada This opportunity is about establishing a strong and positive affiliation between your brand in partnership with Honey Jam and its artists, along with leveraging your brand in front of a predominantly female, urban, 18-34 demographic. The benefit to Honey Jam’s targeted audience is the ability to connect directly with tastemakers and influencers, while demonstrating your brand’s commitment to fostering and supporting the next generation of Canadian music talent. Canada Why become a Advant- sponsor of ages • Entertainment and music media and artists the event? • Over 1,500 attendees during the three events (Auditions, Media Launch, Artist Workshop & Concert) • Demographic reach 18-34 years of age – young trendsetters and This opportunity is about establishing a strong and positive affiliation be- tastemakers throughout Canada. tween your brand in partnership with Honey Jam and its artists, along with • Making an influential mark in the music and lifestyle industry leveraging your brand in front of a predominantly female, urban, 18-34 • Supporting Canadian music industry and up and coming artists. demographic. The benefit to Honey Jam’s targeted audience is the ability • Opportunities to interact with artists, media, publicists, stylists and to connect directly with tastemakers and influencers, while demonstrating entertainment executives. your brand’s commitment to fostering and supporting the next generation of • Increasing brand equity and promoting your brand to a Canadian music talent. • Targeted demographic Canada Past Influetial Attendees of Honey Jam Actors, TV Personalities Management Team Recording Artists & Notable Influencers and Record Labels • Nelly Furtado • Esthero • Much Music VJ Sarah Taylor • Zack Werner, Canadian Idol • CP Records Representatives • Anjulie • Suzy McNeil • Much Music VJ Lauren Toyota Judge & Music Artist Manager • SONY BMG Representatives • Mekhi Pfifer • Keisha Chante • Stacey McKenzie, Model • Melanie Fiona • EMI Representatives • Reema Major • Divine Brown • Andrea Lewis, Degrassi: • VIta Chambers • Much Music and MUCHFact • Michie Mee, • Saukrates The Next Generation • Universal Music Canada Representatives • Jully Black • Rich Kidd • Matt Babel Representatives • Chris Smith Management • Kardinal Offishal • Director X • Warner Music Canada • RT! • Last Gang Records • Cazhmere Canada Media who have covered The Honey Jam events • MuchMusic • Toronto Star • Global TV • Toronto Sun • Toronto Life • NOW Media • Rogers TV • Exclaim • CITY TV • The Grid Media partners will add value to the event, • RapCity • CBC Radio • Ooh La La • CFRB, CHRY utilizing the venue by interviewing celebrities • SUN TV • CKLN and industry influencers and by promoting • CBC, Metro • CIUT our sponsors through their outlets. • Globe & Mail • Along with multiple • National Post web media outlets Canada Past Sponsors We are very thankful for having so many “ wonderful sponsors for the past 20 years. Not only do I thank you, but the artists who have performed at Honey Jam do as well. You have helped achieve their goals, but have also supported Canadian Music.” – Ebonnie Rowe Founder/Producer Honey Jam Canada • Naming rights for Concert • Logo inclusion in print & radio advertisements • Logo inclusion on auditions/launch/workshop/showcase radio, print, online promotions • Logo and with website link on honeyjam.com for one year • Opportunity to post signage, distribute promotional material Sponsor- • On-site at auditions, media launch, artist workshop and showcase • Speaking opportunity at media launch • Logo inclusion on-screen at Concert/Artists Showcase • Awards presented and named after your brand at the ship Concert/Artists Showcase • Text and logo inclusion in all press releases • Media mentions (when applicable) • Branded booth in each event – Auditions, Media Launch, benefits • Artist Development Workshop and Concert/Artist Showcase • Opportunity to post signage, distribute promotional material Honey Jam offers an exciting opportunity • On-site at auditions, media launch, artist workshop and showcase to showcase your brand in many or all of the • Logo on all media following ways. We will work with you to • Tickets to Honey Jam Concert/Artists Showcase customize a mutually beneficial partnership. • Honey Jam staff wearing branded company t-shirts (supplied by client) • Social media advertising and mentions on Facebook and Twitter from the Honey Jam accounts leading up to all events and during. • Placement of full size product in gifting bags, for celebrities and media to take home (Approx. 200 pieces) • Photos of celebrities and media holding your product(s). • Representatives from the company to be there to speak with celebrities, media and VIP about your brand at the media launch • One-on-one introduction to celebrities and media Canada Gift Bags Dropping promotional materials or full size product to Honey Jam audience, media, VIP’s, & Promo stylists, directors, producers, musicians, talent and journalists.

Load more