In 2006 USD, the World Toy Market Adds To: 2006 2007 (2006 Exchange Rates) World Toy Market $67.030 $70.398 Bn +5.0%
AUTOMOTIVE BEAUTY COMMERCIAL TECHNOLOGY CONSUMER TECHNOLOGY ENTERTAINMENT FASHION FOOD & BEVERAGE FOODSERVICE HOME OFFICE SUPPLIES SOFTWARE SPORTS TOYS WIRELESS June, 2008 Copyright 2008. The NPD Group, Inc. All Rights Reserved. This presentation is Proprietary and Confidential and may not be disclosed in any manner, in whole or in part, to any third party without the express written consent of NPD. Content Objectives & Methodology Toy Markets in the World 2 Proprietary and Confidential Objective & Methodology 3 Proprietary and Confidential Objective Leverage The NPD knowledge and expertise in the Toy Industry to provide with an estimate of the Toy markets around the World. Because The NPD Group already operates on the Toy Industry in more than 12 countries, we have developed a market estimate statistical model based on this accurate information. It's a logical place to start, as some of these countries have been covered by The NPD Group for a long period. 4 Proprietary and Confidential The Concept The primary factors that drive the Toys & Games market consumption over the period are: – Average expenditures per child, – Changes in population age groups, – GDP per inhabitant and change in GDP per inhabitant. The business-as-usual projection of the Toys & Games market sizes were produced, using the projections of these driving variables provided by IMF, the UN, and The NPD Group. The framework assumptions involved in this business-as-usual projection are: – The richer the country is, the higher the Average Expenditure in Toys per Child (AETC), – The richer the country is, the larger proportion of Consumers 15 years old and over. 5 Proprietary and Confidential Methodology Statistical models from the 12 existing markets NPD already operates: – Toys Consumer Panel: Australia, France, Germany, Italy, New Zealand, UK, U.S.A.
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