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Awesome Video Game Data Awesome Video Game Data Geoffrey Zatkin Founder of EEDAR YOUR PRESENTER Geoffrey “GZ” Zatkin Indie Game Developer Lead Designer 1991 to 1996 2003 to 2005 Sr. / Lead Designer Founder 1997 to 2003 2006 to Current CONTEXT IS EVERYTHING ATTRIBUTION Retail Aggregate Market Release Downloadable Character Protagonist Title MSRP Buzz Presence Review Spend Date Content Advancement Alignment Game Platform Speed Alternate 3D Platforms Enabled Associated HDTV Portal Support Use of Franchise Celebrity Branding Co-Op ESRB Multiplayer Rating Content Literary Optional Hardware Combat Launch Gender(s) Descriptors Genre Peripherals Requirements Speed Competitors Available Edition Genre Monetization Camera Avatar(s) Developer Publisher Genre Sub-Genre Setting Type Elements Model Perspective Used CONTEXT IS EVERYTHING ATTRIBUTION 15,000+ Objectively Quantifiable Attributes of Video Games (Retail and Digital) Downloadable Content & Micro-Transactions Use of Brand/License Playable Character Types Multiplayer Support CONTEXT IS EVERYTHING EEDAR About EEDAR • Founded in 2006 • Based in Carlsbad, California w/ 60 Employees • Exclusively Servicing the Video Game Industry • Over a Dozen Industry Data Partners • Servicing >95% of the top Publishers and >50 Development Studios EEDAR Data • 118,000+ Products (Games, Accessories, Hardware) Observed To Date • 148,000,000+ Data Points CONTEXT IS EVERYTHING GAMES Franchise Distinct Game Platform SKU Standard Edition SKU Peripheral Edition SKU CONTEXT IS EVERYTHING GAMES Franchise Distinct Game Region Platform SKU CONTEXT IS EVERYTHING FADS: MUSIC & RHYTHM GAMES Music & Rhythm Genre Games Released by Year All 6th, 7th and 8th Generation Console, Handheld and PC Distinct Titles in the U.S.A. 70 60 50 40 30 20 10 0 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Source: EEDAR CONTEXT IS EVERYTHING FADS: MUSIC & RHYTHM GAMES Revenue from Music & Rhythm Genre Games All 6th, 7th and 8th Generation Console, Handheld and PC Distinct Titles in the U.S.A. $2,000 百万 $1,500 $1,000 $500 $0 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Source: EEDAR & The NPD Group CONTEXT IS EVERYTHING 8TH GENERATION We are at the start of the as well as the middle 8th generation of game consoles of a grand experiment in and the beginning of what could be the new business models and last generation of dedicated gaming hardware monetization methodologies 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 CONTEXT IS EVERYTHING WHO GAMES? % of American homes with a video game console 100% 90% 80% 70% 67% 60% 49% 51% 51% 50% 42% 40% 38% 33% 30% 20% 10% 0% 2007 2008 2009 2010 2011 2012 2013 2014 Source: ESA CONTEXT IS EVERYTHING WHO GAMES? Game Playing Population of the USA 41% 59% Game Players Non Game Players Source: ESA CONTEXT IS EVERYTHING HARDWARE SALES Platform Sales Worldwide Through December, 2013 2013 2013 2012 2006 2006 2005 2011 2004 2005 2012 2010 200 百万 180 160 140 120 100 80 60 40 20 0 PlayStation 4 Xbox One WiiU PlayStation 3 Wii Xbox 360 Nintendo 3DS Nintendo DS PlayStation PlayStation iPad Portable Vita Source: EEDAR CONTEXT IS EVERYTHING HARDWARE SALES Platform Sales Worldwide Through December, 2013 500 百万 450 400 350 300 250 200 150 100 50 0 PlayStation 4 Xbox One WiiU PlayStation 3 Wii Xbox 360 Nintendo 3DS Nintendo DS PlayStation PlayStation iPad iPhone Portable Vita Source: EEDAR CONTEXT IS EVERYTHING ANDROID DEVICE FRAGMENTATION CONTEXT IS EVERYTHING MOBILE GAMERS Mobile Gamers [2012-2014] [Active Mobile Gamers][NA] 250 200 150 Millions 100 50 0 2012 2013 2014 Own a Smart Mobile Device Play Games on their Smart Mobile Device Source: EEDAR Mobile Report 2014 CONTEXT IS EVERYTHING MOBILE GAMERS Mobile Gamers by Device Ownership [Active Mobile Gamers][NA/Europe] 35% 50% 15% Smartphone & Tablet Tablet Only SmartPhone Only Source: EEDAR Mobile Report 2014 CONTEXT IS EVERYTHING MOBILE GAMERS Mobile Gaming Revenue by Device Ownership [Active Mobile Gamers][NA/Europe] 15% 9% 76% Smartphone & Tablet Tablet Smartphone Source: EEDAR Mobile Report 2014 CONTEXT IS EVERYTHING WHO GAMES? Average Age of Gamers in the USA 40 38 37 36 35 35 34 34 33 33 32 31 30 30 30 30 29 28 26 24 22 20 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Source: ESA CONTEXT IS EVERYTHING WHO GAMES? Age of Gamers in the USA 29% 39% 32% Under 18 18 to 35 36+ Source: ESA CONTEXT IS EVERYTHING WHO GAMES? Age by Mobile Spending Segment [Active Mobile Users][NA/Europe] 40 35 31.2 30 28 27.7 26.7 25 20 15 10 5 0 Non-Payers Moderate Payers Heavy Payers All Mobile Gamers Source: EEDAR Mobile Report 2014 CONTEXT IS EVERYTHING WHO GAMES? Gender of Game Players in the USA 70% 60% 50% 40% 30% 20% 10% 0% 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Male Female Source: ESA CONTEXT IS EVERYTHING WHO GAMES? Gender of Gamers in the USA 48% 52% Male Female Source: ESA CONTEXT IS EVERYTHING WHO GAMES? Gender by Mobile Spending Segment in North America Of users that indicated they engage in daily mobile gaming activities Heavy Payers 71% 29% Moderate Payers 59% 41% Non-Payers 37% 63% All Mobile Gamers 44% 56% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Male Female Source: EEDAR Mobile Report 2014 CONTEXT IS EVERYTHING WHO GAMES? Adult women now represent a greater portion of the game-playing population (31%) than boys age 17 or younger (19%). CONTEXT IS EVERYTHING WHO GAMES? THE ‘GAMERS’ OF TODAY ARE ENTERTAINMENT CONSUMERS CONTEXT IS EVERYTHING INTERNET PENETRATION World Internet Penetration by Region [Q4, 2013] North America Connected to Facebook 84.9% Europe 68.6% Australia/Oceania 67.5% Latin America/Caribbean 49.3% China 45.8% Middle East 44.9% World, Avg. 39.0% Asia 31.7% Africa 21.3% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Source: Internet World Stats CONTEXT IS EVERYTHING GAMING TIME Total Gaming Hours Per Week by Mobile Spending Segment [Active Mobile Gamers][NA/Europe] 30 25 20 15 10 5 0 Non-Payers Moderate Payers Heavy Payers All Mobile Gamers Mobile Gaming Hours Total Gaming Hours Source: EEDAR Mobile Report 2013 CONTEXT IS EVERYTHING GAMING TIME Weekly Gaming Timeshare by Mobile Spending Segment [Active Mobile Gamers][NA/Europe][Hours Per Week] 30 25 20 Smartphone Tablet 15 Hours Console 10 Handheld PC 5 0 Non-Payers Moderate Payers Heavy Payers Source: EEDAR Mobile Report 2013 CONTEXT IS EVERYTHING GAMING TIME The “whales” of western mobile markets consist primarily of people who are already used to paying money for games CONTEXT IS EVERYTHING WHO GAMES? % of Gamers That Play Games with Others, Either In-Person or Online 80% 75% 70% 64% 65% 65% 62% 62% 62% 62% 59% 60% 56% 55% 51% 50% 47% 45% 40% 35% 30% 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Source: ESA CONTEXT IS EVERYTHING COOPERATIVE PLAY Prevalence of Co-Op [Retail Console Platform Titles] [NA/Europe] 60% 50% 40% 38% 29% 30% 25% 25% 26% 23% 21% 20% 18% 10% 0% 2006 2007 2008 2009 2010 2011 2012 2013 Source: EEDAR CONTEXT IS EVERYTHING COOPERATIVE PLAY Prevalence of Co-Op by Genre [PS3, Wii & 360][Retail Titles][NA/Europe] 60% 50% 40% 30% 20% 10% 0% Action Arcade Fighting General Music & Narrative Puzzle Racing RPG Shooter Skill & S&E Sports Strategy Ent Rhythm Chance Simulation Source: EEDAR CONTEXT IS EVERYTHING MULTIPLAYER SUPPORT HD Games with No Multiplayer Support [Xbox 360 & PS3] [Retail Titles] in [NA/Europe] 60% 50% 47% 45% 41% 42% 40% 36% 34% 31% 30% 28% 20% 10% 0% 2006 2007 2008 2009 2010 2011 2012 2013 Source: EEDAR CONTEXT IS EVERYTHING SALES US Video Game Sales Billions of Dollars 18 17.1 16.7 16.2 16 15.2 15.4 14 11.7 12 10 9.5 7.4 8 6.9 7 7.3 7 6.1 5.5 5.6 6 4.8 3.7 4 2.6 2 0 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Source: The NPD Group CONTEXT IS EVERYTHING A RENAISSANCE This has led to a Renaissance in game creation… CONTEXT IS EVERYTHING GAME RELEASES Release Quantities Retail Console, Handheld & PC Platform Title Releases in the USA 3,000 2,500 2,000 1,500 1,000 500 0 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Source: EEDAR CONTEXT IS EVERYTHING GAME RELEASES Release Quantities Retail & Digital Console, Handheld & PC Platform Title Releases in the USA 3,000 2,500 2,000 1,500 1,000 500 0 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Source: EEDAR CONTEXT IS EVERYTHING CHANGES CONTEXT IS EVERYTHING GAME RELEASES Quantity of iPhone games released per year in NA 45,000 40,000 35,000 30,000 25,000 20,000 15,000 10,000 5,000 0 2008 2009 2010 2011 2012 Source: EEDAR CONTEXT IS EVERYTHING GAME RELEASES Quantity of “Ranked” iPhone Games Released per Year in NA 7,000 6,000 5,000 4,000 3,000 2,000 1,000 0 2008 2009 2010 2011 2012 2013 Source: EEDAR CONTEXT IS EVERYTHING GAME RELEASES Release Quantities Retail & Digital Console, Handheld & PC Platform Title Releases in the USA 3,000 2,500 2,000 1,500 1,000 500 0 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Source: EEDAR CONTEXT IS EVERYTHING GAME RELEASES Release Quantities Retail & Digital Console, Handheld, PC & Ranked iOS Platform Title Releases in the USA 9,000 8,000 7,000 6,000 5,000 4,000 3,000 2,000 1,000 0 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Source: EEDAR CONTEXT IS EVERYTHING WHY DO I STILL TALK ABOUT CONSOLE? $1,800 $1,600 Millions Some “Best In Class” Examples $1,400 2010 $1,200 $1,150 $1,000 $800 $600 $400 $200 $17 $11 $0 Call of Duty: MW2 Battlefield 1943 (XBLA/PSN) The Sims 3 (iOS) Source: EEDAR CONTEXT IS EVERYTHING WHY DO I STILL TALK ABOUT CONSOLE? $1,800 百万 $1,600 Some “Best In Class” Examples $1,400 2011 $1,200 $1,150 $1,000 $800 $600 $400 $200 $50 $50 $17 $0 Call of Duty: MW2 CoD: MW2 Map Pack Angry Birds Battlefield 1943 (XBLA/PSN) Source: EEDAR CONTEXT IS EVERYTHING WHY DO I STILL TALK ABOUT CONSOLE? $1,800 百万 $1,600 $1,600 Some “Best In Class” Examples $1,400 March 2012 $1,200 $1,100 $1,000 $800 $600 $400 $200 $80 $65 $37 $0 Call of Duty: Black Ops All Zynga Games CoD MW2 Map Pack Angry Birds Castle Crashers Source: EEDAR CONTEXT IS EVERYTHING WHY DO I STILL TALK ABOUT CONSOLE? $1,800 $1,600 $1,600 Millions Some “Best In Class” Examples $1,400 March 2013 $1,200 $1,000 $950 $800 $600 $400 $350 $220 $155 $200 $115 $95 $- COD: MW3 All Zynga Games World of Tanks Angry Birds Minecraft Plants vs.
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