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A Public Art Strategy for Sheffield

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A Public Art Strategy for Sheffield THE CITY AND ART: A PUBLIC ART STRATEGY FOR SHEFFIELD 2001-2004 Planning, Transport and Highways Head of Service, David Curtis, BA, Dip TP, MRTPI, FIHT November 2001 Town Hall, Sheffield, S1 2SH CONTENTS Why Public Art? 4 Objectives and Boundaries 4 What is public art? 5 A core policy for public art 2001-2004 6 A best practice framework 6 Percent for art reviewed 7 Public Art and Economic Regeneration 10 Expertise within the city 11 Creating identities 12 A city centre role 14 Cutting edge art in Sheffield 15 Raising the profile 16 Developing new audiences 17 Enabling community participation 18 Evaluating progress 20 Public art action plan 21 Key public art projects 2001-2004 24 2 A PUBLIC ART STRATEGY FOR SHEFFIELD A PUBLIC ART STRATEGY FOR SHEFFIELD 2001-2004 "It is a question of boring versus interesting, of meanness versus courage" (Margaret Drabble, A Vision of the Real City, 1991.) This strategic reconsideration of public art in Sheffield begins from the happy position of recognising a history of creative and dynamic public art activity within the city. Successful implementation of a percent for art policy as well as wider encouragement of the integration of public art into a range of regeneration projects has seen the completion of over 150 public art commissions since 1985. The purpose of this document is to continue to build on these sound foundations as well as to explore new ways of making contemporary art activity relevant to the communities of Sheffield. Jonathon Cox, Fighting Rams; Bret Payne, Railings, Railings, Payne, Rams; Bret Fighting Cox, Jonathon Sheffield. Square, Castle 3 A PUBLIC ART STRATEGY FOR SHEFFIELD WHY PUBLIC ART? • Public art takes many forms and crosses a variety of media. Public art can help create quality urban environments by engaging directly with architectural, landscaping and townscaping projects and by enriching public spaces in a creative and innovative way. • In the past five years, public art activity has attracted over £3/4 million of inward investment to Sheffield. The associated benefits to city employment, environment and communities have been funded by a variety of public and private funders. • Public art may add value to small-scale developments through implementation of a percent for art recommendation, or it may create a coherent context for a larger scale regeneration of public realm. • This document outlines ways in which public art in Sheffield can add quality to the lives of those living and working in the city. It creates the framework for promoting Sheffield as a centre of excellence for art in public places. Fundamental to this activity is recognition that public art can: 8Create character and identity by reinforcing a sense of place. 8Enable community participation in regeneration projects to encourage a sense of ownership. 8Make the most of resources and investment in the city by accessing a variety of funding sources and adding value to existing regeneration packages. 8Play a key role in environmental, social and economic regeneration by improving city spaces and enabling active participation in regenerative schemes. OBJECTIVES AND BOUNDARIES The strategic plan outlines key priorities for public art within the next three years. It is intended as a core framework for delivering public art in the city. This framework should be flexible enough to respond to a variety of opportunities created by the development of new regeneration schemes, funding initiatives and partnerships. In association with Sheffield's Unitary Development Plan, this strategy will enable public art to engage fully with these opportunities. 4 A PUBLIC ART STRATEGY FOR SHEFFIELD The main strategic areas treated by the document are: 8Percent for art reviewed 8Public art and economic regeneration 8Expertise within the city 8Creating identities 8A city-centre role 8Cutting-edge art in Sheffield 8Raising the profile 8Developing new audiences 8Enabling community participation 8Evaluating progress WHAT IS PUBLIC ART? Public art is the integration of work by artists and craftspeople into public buildings and spaces. Some public art opportunities are the result of private developments and some result from larger scale public realm regeneration projects. Past public art projects in Sheffield have ranged from gateway sculptures like Amanda King's Made in Sheffield, to integrated projects like the Peace Gardens. Public art also adds value to private developments like, for example, commissioning a series of lighting and metalwork pieces for Globe Works on Penistone Road. ture. p scul y Amanda King, Made in Sheffield, Sheffield, in Made King, Amanda Sheffield. Wicker, The Gatewa A key mechanism for enabling private developers to contribute to public art activity is the percent for art scheme. This identifies an element of a project budget specifically for a commission from a professional artist or craftsperson. Currently percent for art recommendations are made early in the planning stage and take place through 5 A PUBLIC ART STRATEGY FOR SHEFFIELD discussion with the project architects and developers. There is no fixed percentage contribution. The distinction between public art and percent for art is an important one. The percent for art policy has been successful because it has been integrated into and has developed upon a wider strategy for public art which looks beyond individual developments towards a citywide policy enabling as many people as possible to participate in public art initiatives. A CORE POLICY FOR PUBLIC ART 2001 – 2004 The focus for public art will be on artist-led projects integrated with wider regeneration schemes rather than on one-off pieces of artwork. We will try to increase the opportunities for artists to engage at an early stage with architectural, environmental and community regeneration schemes. This will make it possible to create sustainable contributions which increase opportunities for economic investment and add quality elements to developments. The emphasis will be on making public spaces more lively, attractive and welcoming. This will take place by using a variety of responses including the intervention of temporary pieces of art where appropriate. There will continue to be a role for traditional public art elements such as site specific and functional permanent works, but in addition alternative opportunities for delivering innovative and exciting public art - and involving direct community participation in this delivery - will be created. A BEST PRACTICE FRAMEWORK Public art activity within the city will be delivered within a framework which ensures best practice. Those with a key role to play in public art projects, including the public, the funders, the artists and the delivery agencies, will be given every opportunity to contribute in the most active and creative way to ensure that each project fulfils the needs it is addressing. The main elements of this framework are: • Each project proposal will outline its key audience and the role this audience can play in developing and implementing the project. Wherever possible this audience will be encouraged to participate in a variety of elements in the project's development. 6 A PUBLIC ART STRATEGY FOR SHEFFIELD • Each project proposal will outline its impact on and PERCENT FOR ART: relationship to its immediate physical context and the wider A CASE STUDY context of the city as a whole. Scramble, Vicar Lane • Projects will be monitored at regular stages from proposal Scheme, Chesterfield, 2000 to completion by the public art officer in conjunction with Collecting objects donated by local people, sculptor other key stakeholders to ensure that each work is using David Mach integrated them suitable materials, is fulfilling the brief, is actively adding into the townscape by setting quality to the environment and is relevant to its site and them in new streets and audience. squares. Scramble is part of a ‘Chesterfield Suite’ of new art • Artists and craftspeople will be introduced to projects at the and music made possible by earliest possible opportunity. Their professional the enforcement of a percent contribution will be encouraged as an important element of for art policy. Developer Centros Miller funded the project design teams. sculpture, a video work, a new composition and a photographic project as well • Artists will be paid at appropriate rates for the work done. as a publication for the programme. • Long-term care and maintenance of the work will be Budget: £152,000 considered as part of the initial project proposal and Funded by Centros Miller suitable arrangements made to deal with these issues. developments; Royal Society of Arts; Arts and Business Pairing Scheme. Vic Brailsford, Glen Howe Park, Park, Howe Glen Brailsford, Vic Sheffield 1. PERCENT FOR ART REVIEWED The percent for art scheme has been a relatively successful vehicle for the delivery of a range of public art projects over the last ten years. As the needs of the city change and the role of public art develops, however, the sustainable use of percent for art funds requires reconsideration. 7 A PUBLIC ART STRATEGY FOR SHEFFIELD Currently the extent and value of percent for art contributions varies from project to project and is decided through negotiation with the developer. The commission is managed directly by the developer or the architect who invites tenders from artists, selects a commission and works with the artist to deliver it. Support is given by the public art officer throughout the process. While some enlightened developers use percent for art as a means of adding quality architectural features, many fulfil the condition in a half-hearted and ill-considered way and at as low a cost as possible. It is recommended that consideration be given to the possibilities of: 1. enabling, where appropriate, a more specific condition to be attached to a development. This might suggest a particular type of commission to integrate with a wider policy for an area. In the Cultural Industries Quarter, for example, this might specify a commission incorporating lighting in order to build on identified priorities for the area, or it might encourage community participation in a housing project 2.
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