SECOND TERM PROSPECTUS 2021-2026

OUR CITY CENTRE VISION A vibrant city centre with a modern business, cultural, retail and leisure offer. A city centre that attracts and retains a diverse range of skilled people. Creating a destination of choice – as strong and inviting in the evening as it is in the daytime. A safe, well-connected city centre that people of all ages, abilities and cultures can enjoy.

Contents New beginnings 6 An outside perspective 12 The BID in profile 14 Our first term 20 What next 30 Accountability 42

WORKING TOGETHER 3 “John Lewis has a long history of supporting the community in which we trade. BID has helped to bring retailers together and attract visitors to the city from near and far. Together we are tackling all manner of environmental challenges with operational support from the BID. I believe the renewal of the BID is essential to the future wellbeing of the city centre, allowing the private sector to continue to play its part in ensuring the best possible environment in which to do business.” Patrick Duffy, Head of Branch, John Lewis & Partners

4 “Sheffield BID has supported my business during a difficult time where the stop/start nature of COVID-19 restrictions have been challenging and costly. The BID Clean Team has provided both a reactive and proactive level of service to clean waste that has been left by homeless and, through the BID Management Team, there has been a coordinated response to ASB which has helped deter unwanted activity in and around my business. BID security patrols have been directed to key hotspots which has included the area of High Street and acted as a deterrent in reducing ASB and crime. I look forward to Sheffield BID’s continued support in working with key partners, retailers and stakeholders to deter ASB and revitalise retail as we emerge from COVID-19.” Steve Boult, Director, Trade2Us

WORKING TOGETHER 5 NEW BEGINNINGS A Business Improvement District for

Section 1 NEW BEGINNINGS 6 A Business Improvement District is a business-led partnership commonly referred to as a BID. A BID is defined by a specific geographical area where businesses work together by investing in agreed services and projects that improve their trading environment, and which are additional to the statutory provision of public services. In 2015, Sheffield’s city centre BID was created through a ballot process for a five-year term, creating over £4.2m of investment to realise the ambition. There are 328 BIDs operating across the UK. The most successful cities and towns have a BID, including all major city centres. Some of these BIDs are now entering third and fourth terms. With our first term due to end on 31 July 2020, we launched our original renewal proposal earlier this year (March 2020) at a time when we could not have foreseen the fast-changing nature of the COVID-19 outbreak. Given the unprecedented circumstances in which we all found ourselves, the BID renewal ballot was halted. Section 79 of the emergency Coronavirus Bill extended any current BID mandate due to end between 25 March and 31 December to 31 March 2021. As a result, Sheffield BID’s mandate was automatically extended.

We are now asking businesses to endorse a second term to build on the work of the past five years.

Please express your views and vote YES to maintain the momentum – let us take a step forward, not a step back.

WORKING TOGETHER 7 Foreword

Since our inception in October 2015, Sheffield has come a long way. The city centre has changed enormously; our physical landscape is being refreshed bringing fresh opportunities to experience the city whether as a shopper, worker or visitor. The Heart of the City II is advancing, there is momentum around and Castlegate. There are plans for an exciting long- term regeneration around the Sheffield Midland Train Station. These collectively are a strong stimulus of transformation for all to enjoy.

At the street level, The Moor has lockdown, the longer-term impact driven growth in footfall and re- on health will be softened but the centred the gravity of the high financial cost on our businesses street. New bars, shops and and employees will mount and restaurants throughout the city will not be soothed quickly. This centre have animated our street is an acute time for our city centre scene alongside the drumbeat community. of award-winning theatre productions, museum exhibitions We continue to stay in close touch and conferences that have brought with our members, staying focused greater numbers to our city. on their priorities, providing value for the levy that they pay. Of course, there have been The priorities we hear continue challenges. COVID-19 has cast a to be around footfall, safety and dark cloud over Sheffield which cleanliness and our track record has at this time been longstanding has aligned to address each of and damaging, and is stubbornly these factors. not showing signs of disappearing anytime soon. The effects on our city is still only beginning to be revealed though the negative impacts are real and being felt across the city centre. The virus that travels through face to face contact has a disproportionate impact on the retail, leisure and hospitality services that are the beacon of our city centre. With

Section 1 NEW BEGINNINGS 8 A Business Improvement District is here to support the city through these challenging times, Our street teams help to create stronger, more a visible and reassuring on the resilient and as a ground presence. This presence is exemplified by our Welcome community. Team who are instrumental in representing the BID on the streets, helping to navigate visitors and being a close at hand point of call for businesses. At all points, this has been a critical feature for our city centre community that has been hugely valuable during the COVID-19 pandemic as businesses have sought advice and clarity on business support and policy matters. We all cherish a vibrant city centre, alive with people from across the City Region. We have brought new festivals and experiences to our city I am proud of what we have achieved. Over the centre alongside supporting the coming years, I know we will do more to build organisers of existing successful events. Members tell us that the on our successes of the previous five years to events calendar is full, diverse and bring greater value to the city centre and our rich; the challenge is to maintain, levy payers. Our bedrock is in place. We will enhance the quality and build on the existing activities. continue to focus on the foundational qualities of Like any city or town, Sheffield is safety and clean streets, and to drive an exciting changing. Despite some concern in activity programme that brings people from all various quarters about the impact parts of our city back to the centre as we emerge of COVID-19 on cities, we will come through this and will continue from COVID-19. Ultimately our goal is to drive to be a dominant economic improvements in Sheffield city centre. entity in the region attracting investment, visitors and driving new ideas, cultural endeavours and Thank you for your ongoing support. We have experiences. achieved so much together. We are seeking your approval to build on this over the next five years. Diane Jarvis, Sheffield BID Manager

WORKING TOGETHER 9 Sheffield BID has been a major contributor to The creating a vibrant city centre for the last five years. unexpected When COVID-19 struck, like many businesses we had to adapt quickly to remain fully operational happened using finite resources to provide continuity and assurance to businesses. 800 780 hours spent maintaining a hours spent patrolling, safe, clean environment checking premises and during lockdown. deterring opportunistic crime.

390 1 hours supporting local dedicated consumer channel businesses, dealing with daily aggregating content around enquiries, sharing details of essential retail, revised opening COVID grants and lobbying hours, delivery, click and collect government for further and additional services: assistance. www.sheffieldcitycentre.com

Section 1 NEW BEGINNINGS 10 40+ £400k hours dedicated to supporting free marketing-spend for the reopening plan, working BID levy payers, secured with the local authority and from Sheffield-based My Geo South Yorkshire Police. rewards app to encourage people back to the city.

£200k #SupportLocal free large-screen digital and festive marketing advertising offered to initiatives in collaboration with independent businesses. high street and independent businesses to promote city centre safety, encouraging people to shop locally.

WORKING TOGETHER 11 AN OUTSIDE PERSPECTIVE

“Sheffield is an engine of economic growth for South Yorkshire and the city centre is a melting pot where people come together to enjoy the fantastic Sheffield Theatres, independent eateries and retailers in the , and welcomes hundreds of thousands of visitors each year to world-famous festivals and events such as Doc/Fest and the World Snooker Championships. Sheffield BID plays a major role in supporting businesses and maximising the city centre’s potential. As our economy begins to recover from the impact of the coronavirus pandemic, the BID will be vital in revitalising Sheffield city centre and bringing visitors back to our high street. The BID’s profile-raising initiatives and on-the- ground support teams are more important than ever to BID businesses, Sheffield city centre, and the City Region.” Dan Jarvis MBE Mayor of the Sheffield City Region

Section 2 AN OUTSIDE PERSPECTIVE 12 “Most major city centres in the UK now have a BID and the services they offer are becoming more important than ever. I have seen first-hand the difference that Sheffield’s BID has made to helping keep the city centre clean and safe, and to tackling issues like rough sleeping. Their impressive events and promotional campaigns help to drive investment and support our local businesses. The BID makes a key contribution in enhancing the city centre for local people, as a visitor destination, and as a leading “It has been a pleasure to work with Sheffield business location in the North of England.” BID on our social enterprise Just Works, Paul Blomfield MP which offers support and employment Sheffield Central opportunities to people who have suffered homelessness, including former rough sleepers. We really do rely on organisations like the BID to support our programmes and hope to work closely with them for many more years. Through its Clean Team the BID has created regular paid employment for former rough sleepers, improving their future employability options as well as their lives today. This type of initiative shows there is hope for managing the issue of rough sleeping in the city with positive, tangible solutions.” “We are keen to see Sheffield BID continue Tim Renshaw developing its role as a catalyst in the city Chief Executive of Cathedral Archer Project centre. Prior to the BID, there was very little coordination between the Council and commercial interests. This has changed markedly in the five-year term of the BID. There is now more joined up thinking about the importance of the city centre as a hub for the region. Continuing to expand this theme is vital and there is currently no other organisation equipped to do it. The BID is a catalyst for making the city centre a better place for people to live, work and enjoy.” Peter Sephton Chair, Changing Sheff (city centre residents’ association)

WORKING TOGETHER 13 THE BID IN PROFILE

As a cross-sector BID, businesses from retail; food and restaurant; night-time economy; leisure and culture; higher education; office (spanning creative and digital; business, professional and financial services); transport; and public sector agencies are included.

Leisure and Culture

Transport (incl. car parks)

Food and Restaurant

Night-time Economy

Public Sector

Higher Education

Office and Professional

Retail

0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00%

Section 3 THE BID IN PROFILE 14 The BID boundary Sheffield BID operates within the defined boundary shown on the map, which includes streets either in whole or in part within the ‘old’ inner city centre ring road. A full street list (current in November 2020) is shown in the Appendix (page 50). Addresses are taken from the National Non-domestic Rates Database 2017 (NNDR).

Sharing best practice We are members of The BID Foundation, the not-for-profit industry organisation that supports Business Improvement Districts across the UK. In addition, Sheffield BID is a founding member of the At the start of NBG (Northern BIDs Group) which a second term of provides leadership and a unified Sheffield BID, businesses voice for major city BIDs in the North of England. occupying hereditaments with a rateable value of £40,000 or more will continue to pay a 1% levy on the rateable value of the property. Taking account of the impact of COVID-19, this will be reduced to 0.5% for all BID levy payers in the first year of term two.

WORKING TOGETHER 15 Benefits of a BID

Increases visitor numbers and dwell time through additional events and Creates an experiences. Unlocks extra environment spend through where many city centre businesses, marketing regardless of campaigns. sector, work together for mutual benefit.

Section 3 THE BID IN PROFILE 16 Secures a fixed standard of services from the Council through a baseline Leverages operating Offers an match- agreement. alternative to funding for other potential major events, schemes cultural that a local activities and authority may large-scale consider (such projects. as a late-night levy).

WORKING TOGETHER 17 A message from our Chair

I am delighted to be appointed summer visitor trails, seasonal and festive enhancements that bring additional visitors Chair of the Sheffield BID to our streets. We are making a difference Board at the start of an exciting that locks further revenue into the city from new phase: building on the the additional vibrancy that benefits all of us. successes of our first term and I have been a director of the BID since 2017 and I am pleased to have played a part in this looking forward to another five mission. Five years in the lifetime of a city is a years. blink of an eye and so I am proud of what we have achieved, the relationships that have In October 2015 local Sheffield businesses blossomed, the partnerships we can build on. grasped the opportunity to launch a new There is a considerable need going forward business-led initiative to help create better to build on this and think afresh about what trading conditions in the city centre. It Sheffield can be beyond COVID-19. was not a new concept, but it was a fresh approach for Sheffield to rebuild and grow the city centre. In October 2015 it was a As we build a better, brighter brave decision; in March 2021 it will be an city, Sheffield BID has a critical essential one. role to play. I am asking you to In our first term we have invested over £4m endorse our plan for the next five to help make the city safer, cleaner and more years and vote YES! vibrant. The BID team deal with cleaning jobs nobody else wants to do; we deter and Amanda Phillips, Centre Manager, The Moor handle on a daily basis instances of anti- social behaviour; we are a visible community face on the city streets for businesses and visitors alike; we invest in major festivals,

Section 3 THE BID IN PROFILE 18 WORKING TOGETHER 19 OUR FIRST TERM Working together to make a busier, safer, cleaner and more accessible city

“With the difficulties that most city centres have faced and the now even greater need for a professional team to protect the business interests of companies trading within the city centre, I would strongly support the renewal of the BID programme. Now is the time to build upon the successes the BID programme has delivered in the first term and as a group, we can all further benefit from the initiatives to keep Sheffield city centre ‘open for business’.” Clive Hester, Joint Managing Director, Atkinsons of Sheffield

Section 4 OUR FIRST TERM 20 The BID was a supporting partner to the 2016 Herd of Sheffield sculpture trail which saw over 180,000 visitors descend on the city centre.

WORKING TOGETHER 21 We brought Sheffield Bricktropolis to the city. The Lego-inspired visitor trail attracted over 25,000 visitors in 2018 and 2019, and was delivered in partnership with over 40 businesses. Since the first trail, businesses across retail, hospitality, culture and transport have worked together through Sheffield BID to deliver another six interactive events to animate the city centre, adding additional colour and vibrancy to the city programme.

More than 90 retail, hospitality and leisure businesses have helped us lock spend into the local economy by signing up to the Sheffield City Centre Gift Card, whilst many more regularly take part in initiatives such as restaurant week and fashion week.

Section 4 OUR FIRST TERM 22 We have funded resources to support key partners in maintaining Sheffield’s long-standingPurple Flag accreditation in management of the evening and night-time economy. Together we have celebrated the best of retail through the Sheffield City Centre Retail Awards and lent our support to Best-Bar-None, which showcases the responsible operation of licenced premises.

Our Clean Team is a collaboration From the introduction of mobile between Sheffield BID and the CCTV and body worn cameras Cathedral Archer Project’s social to SmartWater initiatives we have enterprise, Just Works. Providing worked with South Yorkshire 18 October – 1 November additional cleaning and sanitisation Police and local businesses to www.dinesheffield.co.uk our team tackles the many disrupt anti-social behaviours from challenges of everyday use in a alcohol-related disorder to knife- busy city centre, whilst providing enabled crime. supported employment to people #dinesheffield who have suffered homelessness, We have funded projects that including former rough sleepers. remove some of the barriers to using the city centre, making it Help us Help, the city-wide easier for people to find their way campaign initially funded by around and to access information Sheffield City Council and Sheffield and services that improve the BID, helps people develop a visitor experience. We are greater understanding of the committed to promoting diversity situation in Sheffield, providing and equality of opportunity for all. clear options of how their money or their time can be best used to support people on the streets.

WORKING TOGETHER 23 Sheffield BID connects people, businesses and organisations. It has forged productive partnerships to the benefit of our city centre since 2015.

Section 4 OUR FIRST TERM 24 “Smoke BBQ enters its 7th year in Sheffield and what a year. We’ve found the support from the BID in connecting business across the city invaluable. Sheffield BID’s initiatives to keep the city centre safe and clean help keep it a place to be enjoyed by locals and visitors to the city. Events throughout the year have created visitor attractions that benefit businesses and now, more than ever, the BID’s unique position to support the city centre is essential.” Sean Gregory, Director, Smoke BBQ

WORKING TOGETHER 25 Sheffield BID connects with key partners for the greater good of the city centre and its communities.

A diverse range of festivals such as Cliffhanger, the Fringe at Tramlines, Off The Shelf, Sheffield Makes Music, Classical Sheffield, Global Soundtracks, the SHAFF Adventure Film Festival and the No Bounds music festival have all benefited from BID support.

Sheffield BID has been a regular funding partner to ReNew Sheffield, a collaboration between the Council, the universities and private-sector partners to bring arts-based business to vacant units and empty commercial spaces.

Section 4 OUR FIRST TERM 26 “Millennium Gallery has been delighted to repeatedly work with Sheffield BID. We’ve partnered on a number of BID initiatives (such as the Lego-themed Sheffield Bricktropolis) which have given a real boost to the vibe in Millennium Gallery, not to mention additional visitor numbers. The BID has a regular programme of activity to help bring people into the city, and we love joining in with events that draw new audiences into our venue.” 16 artistic feature walls across the Jennifer Cocker, Director of centre were made possible by Finance and Resources, support from The Arts Council, Museums Sheffield The and Sheffield BID.

We helped partners such as Millennium Gallery open-up to evening visitors for nights of exploration and interaction through a programme of Live Lates.

We have match-funded a city On the ground we are part of a centre mobility scheme with multi-disciplinary support team Sheffield City Council, implemented working alongside City Centre a community toilet initiative with Management, South Yorkshire local businesses and delivered a Police, the Business Crime network of 13 outdoor lifesaving Reduction Partnership, Community defibs with Westfield Health Safety and other agencies for the Charitable Trust. collective good of the city centre and those who use it.

WORKING TOGETHER 27 £100k+ £4.2m additional income reinvested in city centre generated from projects and services over sponsorship. five years. £0.5m estimated annual value of 500+ business cost savings to BID members. hours spent tackling gra ti vandalism each year.

55,000+ 1.2m visitors assisted by the Welcome visitors to BID-funded events Team since Sept 2018. including major festivals and £1.1m interactive experiences. the amount of match-funding leveraged since 2015.

250,000+ people participated 21,000+ in our visitor trails. cleaning jobs our Clean 4,900+ Team performs for BID members each year. environmental, cleansing and ASB reports passed to partner agencies in the past 18 months.

Section 4 OUR FIRST TERM 28 £100k+ £4.2m additional income reinvested in city centre generated from projects and services over sponsorship. five years. £0.5m estimated annual value of 500+ business cost savings to BID members. hours spent tackling gra ti vandalism each year.

55,000+ 1.2m visitors assisted by the Welcome visitors to BID-funded events Team since Sept 2018. including major festivals and £1.1m interactive experiences. the amount of match-funding leveraged since 2015.

250,000+ people participated 21,000+ in our visitor trails. cleaning jobs our Clean 4,900+ Team performs for BID members each year. environmental, cleansing and ASB reports passed to partner agencies in the past 18 months.

WORKING TOGETHER 29 In the wake of the pandemic, our earlier consultation has been revisited. A consultation survey was issued to a cross- section of businesses in September 2020 with a 25% response. The process was reinforced through individual meetings, phone calls and WHAT daily interactions with BID businesses. A final consultation document was published in COMES November 2020 and details of the draft business plan shared with all voter contacts NEXT (correct at November 2020) for comments in December. In total, over 76% of our electorate COVID-19 is rewriting has engaged with us. the rules and the challenges faced by city centres are accelerating.

Section 5 WHAT COMES NEXT 30 Reset. Recover. Rebuild. Transform. Four updated themes will build on the success of the projects we delivered in our first term. MAINTAINED Welcoming, clean and safe for staff, visitors and our local community.

VIBRANT Enhancing the visitor experience with diverse events, festivals and culture.

CONNECTED Bringing in people. Bringing in business. SUSTAINABLE Building resilience and investment.

WORKING TOGETHER 31 Survey highlights

How you valued our first term activities:

97% 100% 94% 85% of respondents value of respondents value value the importance highlighted the the importance of the importance of the of the Clean Team’s importance of a visible presence Street Rangers (now graffiti removal additional deterrents through the BID’s consolidated into and early morning to tackle anti-social street teams. the Clean Team) with hotspot cleans, with behaviours. 97% identifying a 91% identifying a direct benefit to their direct benefit to their business. business.

76% 75% 97% stressed the see the value of our see the value importance city centre visitor hub of a business of creating an on the high street. improvement district experience in the for the city centre. city centre, citing BID campaigns, visitor trails and interactive experiences as creating a positive step change in the event programme.

Section 5 WHAT COMES NEXT 32 Your business priorities Additional consultation has been undertaken to review changing priorities in the wake of COVID-19.

Your priorities: Our objectives: Based on the priorities identified and additional feedback from business discussions, working collaboratively, our objectives will cover: • Increased footfall. Tackling issues around rough sleeping, begging, cleanliness, parking costs, vacant premises and public transport links all of which are barriers to footfall. Encouraging visitors and office workers back to the city centre safely.

83% 79% • Tackling the rising levels of anti-social behaviour. Providing a visible street presence, retail crime Reducing business Enhanced street deterrents and a strategy for dealing with empty crime and anti-social cleaning. premises which are attracting higher levels of behaviour. anti-social behaviour. • Greater levels of inward investment. Encouraging meanwhile use to stimulate longer-term investment. Attracting a greater choice of retailers and brands and providing more incentives for independents. • Rebuilding capacity. Collaborations to help strengthen the city offer within decimated industries. • Marketing and promotion. Increasing the amount of opportunities for businesses to promote themselves 79% 77% locally and to cross-trade. Retaining the local pound More marketing Increasing visitor and encouraging residents in. and advertising footfall. • Activities that create opportunities for Pride and a sense of place. social purpose and greater social benefits to those businesses. working in and using the city centre.

70% Greater inward investment and meanwhile use of empty premises.

WORKING TOGETHER 33 MAINTAINED

We understand that our “One of the main concerns for staff was they felt businesses want real security intimidated entering and improvements to make their leaving the building because of people congregating streets safer. Government around the doorways. budget cuts, a reduction in Our staff have noticed the improvements and policing numbers, an upsurge are now feeling safer and in anti-social behaviour and more confident because of the reduced number of changing policing priorities incidents. I thank Sheffield are all factors that leave BID for the work done to our city centre communities support us. It has made a real difference. You listened vulnerable to a downturn in to our concerns, provided economic prosperity that can regular communication and implemented an appropriate rapidly lead to urban decline. solution.” Lucie Barlow, The Good Things Foundation

Section 5 WHAT COMES NEXT 34 Sheffield BID is part of an established and solid Business Crime Reduction Partnership (BCRP). We have taken an innovative approach to crime reduction incorporating major societal issues. We have raised counter terrorism awareness across business communities, invested in high-tech mobile CCTV, introduced body cams, knife wands and SmartWater to deter anti-social behaviours, embedded an early morning rough sleeper patrol and provided conflict management training. We commit to continue and improve: We are navigating a complex landscape of crime reduction and urban risk management by investing • Operational support and a multi-disciplinary street in levels of security that accurately reflect the team that amplifies a visible and reassuring expectations of our BID levy payers. presence on the ground and has direct contact with Police, PCSOs and CCTV. Working with Sheffield City Council, South Yorkshire Police and Community Safety partners, along with • Utilising BID resources as part of business crime national platforms such as National Business Crime and anti-social behaviour reduction plans. Solutions (NBCS), we will work to show the positive • Providing additional cleansing, sanitation and graffiti impact we have on addressing the fear of crime as removal through the BID’s Clean Team. Resources well as contributing to a reduction in business crime manage detritus and clean areas affected by anti- and anti-social behaviour. social behaviour. • Investing in levels of security that accurately reflect the expectations of our BID levy payers. Our SIA- Security Team operates 10pm and 6am seven-days a week to help deter criminality after dark at peak times of the year. • Our Welcome Team assists visitors, keeps businesses informed and is the BID’s eyes and ears on the street, reporting environmental issues and anti-social behaviour. Through continued • Providing supported employment opportunities within our Clean Team to help people break the exploration of business cycle of rough sleeping, creating a sustainable needs, we can pivot our route out of homelessness. response to business crime to address local priorities and target the areas of most concern by identifying and supporting solutions.

WORKING TOGETHER 35 VIBRANT

Our standout events We commit to continue and improve: • Working with partners to maintain and enhance the and immersive visitor city’s capacity to deliver a diverse calendar of events that support day-time, early evening and experiences are free night-time economies. and inclusive to all and • Supporting local and regional partners with longer have helped bolster the term placemaking. credentials of the city • Working with partners to bring empty spaces and centre events calendar, vacant units back into meanwhile use. • Supporting arts, culture and local community offering a point of projects that benefit the city centre. differential to many • Facilitating strategic investments in the public realm to encourage inward investment, animating public visitors. spaces and improving the city’s ambience at night to help increase the diversity of visitors during the day and after dark. • Enhancing the Christmas experience through festive animation and additional activities. New projects we will develop: • Investment in community projects and grant making. We will create opportunities to use profits generated from our additional revenue streams to reinvest into arts, culture and local community projects that benefit the city centre.

“We were extremely grateful in 2016 when Sheffield BID gave such strong The BID support to our Herd of Sheffield funds events for sculpture trail – without their support everyone – from bears the trail would not have happened. We are looking forward to working with and elephants to the BID as a headline sponsor for our Christmas and Lego Bears of Sheffield which takes place trails, and music for in summer 2021 to raise vital funds for every taste. Sheffield Children’s Hospital.” David Vernon-Edwards, Director, The Children’s Hospital Charity

Section 5 WHAT COMES NEXT 36 WORKING TOGETHER 37

CONNECTED

Our campaigns are We commit to continue and improve: • Developing opportunities for businesses to work designed to connect together for mutual benefit through collaborative, business and seasonal campaigns which drive people and businesses, footfall, retain the local pound and encourage promoting accessibility additional spend. and inclusively to all. They • Improving the connection between residents and are purposefully planned the city centre business community. • Working with businesses to promote and increase to help visitors experience accessibility within the city centre for people with the best that our city access needs including autism and dementia. • Strengthening links with key partners to enhance the centre has to offer. city centre commuting experience and influence future proposals. • Providing footfall data and business intelligence. New projects we will develop: • Connectivity and accessibility have moved beyond the boundaries of getting to and moving around Sheffield city centre. Reconnecting working life with urbanity has emerged as a new priority for “City centre businesses have faced many businesses post-COVID. unprecedented challenges in • Initiatives that promote wellness for city centre 2020. Sheffield BID has provided employees, enhance the sense of place and reflect unwavering support throughout the aspirations and growth that will appeal to future pandemic in the shape of help and workforces have emerged as additional priorities advice and lobbying Government for that will form part of our work. support. It has placed a particular emphasis on hospitality – a sector that has suffered more than many in light of the pandemic. The BID’s initiatives to keep driving footfall into the city centre have to be commended. They’ve continued to push for cheaper parking and their drive to make the city centre a safer and cleaner place deserves particular praise. I would strongly support the renewal of the BID programme.” Adrian Bagnoli, Co-owner, Cubana Tapas Bar & Restaurant

Section 5 WHAT COMES NEXT 38 WORKING TOGETHER 39 SUSTAINABLE

An enhanced programme We commit to continue and improve: • Supporting the city centre with a mobile-first digital of work that creates strategy that caters to the demands of changing an environment for generations. • Promoting smarter car parking and sustainable businesses to succeed and transport choices that improve the visitor experience one which encourages and drive footfall. people of all ages, abilities New projects we will develop: and cultures to use the • Supporting inward and indigenous investment. city centre for a variety of • Working with skills providers to create new different reasons. opportunities for businesses. • Supporting a greener city. Exploring opportunities for collaboration and innovation in helping businesses to clean up their operations to support climate change. Clean Air initiatives, renewable energy, recycling and greening projects will be part of our work. Ensuring it leads by example, Sheffield BID uses electric vehicles and will continue to emphasise the need for its suppliers to use renewable and clean energy options at outdoor events. • Utilising the influence of the BID to generate additional investment for new projects in the city centre.

“The role of universities in their local communities has never been more important. Sheffield Hallam University is proud of its civic role and wants to be a beacon for what a university can do both for and with its local business community. We also believe in the power of collaboration to continually improve our city centre, making it a cleaner, safer, more accessible and vibrant place to be for both our UK and international students.” Professor Sir Chris Husbands, Vice-Chancellor, Sheffield Hallam University

Section 5 WHAT COMES NEXT 40 Take action and vote YES!

The current term of Sheffield BID ends on 31 March 2021 If you want to see our activities continue, you need to vote YES. This is your city, your business, your BID. Currently, there is nothing to replace the BID or the additional investment it generates. If the BID is not re-elected, our investment and support will disappear, so please make your vote count. The rescheduled ballot takes place between 29 January and 25 February 2021. Full details of how to vote can be found on page 49 and information about the BID rules are on page 47

WORKING TOGETHER 41 Measuring performance

ACCOUNTABILITY

Throughout our first term, we have This has been complemented by visitor exit surveys for specific events and campaigns. On an on-going regularly evaluated the impact of the and informal basis, the team discusses with our levy BID’s activities with direct feedback payers, both individually and in a series of groupings, and data supplied by our businesses the delivery of the programme and receives feedback on an almost daily basis. on an event/project basis. This is During a second term, and with many established used to evaluate the direct impact of services and mature projects now firmly embedded, our activities on those businesses. Sheffield BID will ensure that the overall impact of the BID is independently assessed. The evaluation will be tailored to the evolving programme and will include research into levy payer and consumer perceptions as well as economic impact analysis.

Section 6 ACCOUNTABILITY 42 Governance The split of representation on the board represents the sector breakdown of levy paying businesses. The establishment of a Business Improvement District is governed by legislation (part 4 of the Local From time to time, working groups will focus on Government Act 2003) and the Business Improvement specific projects. These groups will have at least one Districts England Regulations (2004). board director in their number and any budgetary requirements approved by the full board. The BID proposer Our current directors (correct at the time of print) are: The BID proposer is Sheffield City Centre BID Ltd, a not-for-profit company limited by guarantee, set up 1. Retail: Amanda Phillips, Centre Manager – in 2015 (registered in England and Wales, company The Moor, Jones Lang LaSalle (Chair) number 9601967). The Company will deliver the renewed business plan should the BID be voted in for 2. Professional Services: John Baddeley, Director, a second term. Wake Smith Solicitors (Deputy Chair) Sheffield City Council is in full support of Sheffield BID’s 3. Leisure/Culture: Dan Bates, Chief Executive, renewal business proposal and has formally approved this Sheffield Theatres business plan in line with the legislation. The Secretary 4. Independent business: Nick Beecroft, Director, of State for Communities and Local Government was HLM Architects formally notified of Sheffield BID’s intention to reschedule a renewal ballot on 20 October 2020. 5. Retail: Patrick Duffy, Head of Branch, John Lewis As required by the legislation, Sheffield BID will enter 6. Night-time economy: Mark Hobson, Managing into a legal arrangement through a Memorandum of Director, Corporation Nightclub Understanding with the local authority as follows: 7. Office: Simon Nevill, Associate Director, • A baseline agreement will set out the minimum Ove Arup Limited service standards to be delivered by Sheffield City Council along with any additional, discretionary 8. Sheffield City Council: Cllr Mazher Iqbal, services provided by the Council within the BID area. Cabinet Member for Business & Investment • An operating agreement which details the 9. Education: Dan Lally, Head of Business contractual arrangements for the collection and Engagement & Growth, Director, Sheffield Hallam enforcement of the BID levy. University Your representatives lead the Sheffield BID 10. Transport: Tim Taylor, Director of Customer Services, South Yorkshire Passenger Transport Under the Articles of Association, the Sheffield BID Executive Board comprises elected members who voluntarily support Sheffield BID as non-executive directors. 11. Education: Dr Sarah Want, Director of Regional Engagement and Partnerships, The University of They are a collection of leaders and influencers Sheffield from the key business sectors who provide strong governance, strategic direction and ensure oversight 12. Food/Restaurant: Kane Yeardley, Managing and scrutiny of the delivery of the business plan. Director, True North Brew Co The directors all live, work or have local business At two-yearly intervals one third of the longest serving interests in the city centre. directors (since their last appointment) retire by rotation. As a minimum, the board meets on a quarterly basis.

WORKING TOGETHER 43 The rules concerning the election of board directors and company membership are covered in the Memorandum and Articles of Association. At the start of the new term, the BID Company will seek a variation to these rules to simplify company membership and voting rights. Sheffield BID employs a BID Manager who is responsible to the Board and who will oversee the delivery of the projects and services in this business plan. A proportion of the BID Manager’s time is also spent on running the BID Company encompassing good governance e.g. stakeholder communication, performance monitoring, financial management and additional revenue generation. An Operations Manager is funded through the “Maintained” programme budget. Communications The BID team can be contacted by either phone or email and the Board is always open to hearing your feedback or ideas. We will continue to issue regular newsletters and updates to keep you informed of projects and services. We will also communicate via social media including Facebook and Twitter. Annually, with your bill, you will receive information on how your levy has been spent. Sheffield BID produces an Annual Report and audited accounts each year.

Section 6 ACCOUNTABILITY 44 Outline budget

£ 2021/22 2022/23 2023/24 2024/25 2025/26 5-year total % over 5 years

INCOME Reserve c/f from term 1 82,500 82,500 2% Debtors falling due 194,000 194,000 5% Forecast levy income 375,814 784,576 792,422 800,346 808,349 3,561,507 86% Voluntary contributions 20,000 20,400 20,808 21,224 21,649 104,081 3% Other income 40,000 40,000 40,000 40,000 40,000 200,000 5% Total 712,314 844,976 853,230 861,570 869,998 4,142,088 100%

EXPENDITURE

Programme expenditure Maintained 225,000 225,000 225,000 225,000 225,000 1,125,000 27% Vibrant 200,000 250,000 250,000 250,000 250,000 1,200,000 29% Connected 80,000 90,000 90,000 90,000 90,000 440,000 11% Sustainable 60,000 70,000 70,000 70,000 70,000 340,000 8%

OPERATING COSTS

Collection fee 19,200 19,200 19,200 19,200 19,200 96,000 2% Overheads/running costs 61,224 62,448 63,697 64,971 66,271 318,612 8% Bad debt provision 37,581 78,458 79,242 80,035 80,835 356,151 9% Contingencies 11,274 23,537 23,773 24,010 24,250 106,845 3% Reserve a/c 18,034 26,333 32,317 38,354 44,442 159,480 4% Total 712,314 844,976 853,230 861,570 869,998 4,142,088 100%

WORKING TOGETHER 45 Finance notes Variation policy • Based on past performance an assumed collection • The BID projects, costs, timescales and budgets can rate of 97% has been applied to the projected levy be altered subject to Board approval providing the income. Additional provision is ringfenced for bad changes fall within the income of the BID and meet debt in line with the Operating Agreement between BID objectives. This enables the BID to operate Sheffield BID and the billing authority Sheffield City flexibly to respond to changing demands of levy Council. payers, the economic landscape and potential opportunities. • Figures include a 1% forecast growth in the levy income year on year to reflect changes in the • To take account of the impact of COVID-19 on National Non-Domestic Rates List (NNDR). businesses, the 1% levy will be reduced to 0.5% for all BID levy payers in the first year of term two. It will • Overheads include staffing, legal, insurance, automatically return to 1% at the start of our second accounting, audit and other administration costs financial year. involved in running the BID. These are kept within the industry’s recommended threshold of 20%. • Any change to the BID boundary or further changes to the levy rate will require an alteration ballot. • Individual project costs will be directed to one or a combination of the four work streams. Decisions on budget allocations will be approved by the BID Board and evidenced in board minutes. • A contingency for expenditure has been applied at 3% of the annual levy income. Redistribution of unspent contingency funds will be agreed by the BID Board. • Voluntary contributions are based on annual cash contributions from non-levy paying businesses. Other income is based on sponsorship agreements in place for monetisation of specific campaigns and events. • Further income may include other cash contributions, revenue from our own fundraising efforts and other grants received. This is variable income year on year and therefore not applied to this budget.

Section 6 ACCOUNTABILITY 46 Levy rules

Term BID levy liability exceeds £40,000 will have its total contribution capped at this sum. • The second term of Sheffield BID will be five years from 1 April 2021 to 31 March 2026. • If you would like to know the rateable value of your premises, please refer to your rates bill or check • Each operating year will run from 1 April to 31 March. voa.gov.uk. • The first-year levy will be payable by 1 August 2021 to take account of the impact of COVID-19. Collection • Under the BID regulations, Sheffield City Council is • In subsequent years the levy will be payable on the billing authority responsible for collection of the 1 April. levy. BID boundary • The levy income will be collected each year in • The BID levy will apply to all eligible hereditaments a single instalment, kept in a separate ring-fenced located within the Sheffield inner ring road account and transferred to Sheffield BID on the (commonly known as the ‘old’ ring road). basis outlined in an operating agreement. • A list of streets included in the BID boundary can be • Sheffield City Council will charge a collection fee for found at page 50. this service. Sheffield BID is also charged summons Levy and liabilities costs that are incurred when chasing non-payers. Provision for these costs are made in • The Local Government Act 2003 and the Business the annual budget. Improvement District Regulations (England) 2004 enable the local authority to issue a bill for a BID levy. • Collection of the BID levy carries the same enforcement weight as collection of business rates. • Hereditaments with a rateable value of £40,000 or more will be liable for payment of the BID levy. Liable party • For the first year of the new BID term, the levy rate • The liable party to pay the BID levy will be the to be paid by each hereditament will be calculated business ratepayer for each eligible hereditament. annually at 0.5% of its rateable value using the 2017 • Where the hereditament is empty or untenanted, the National Non-Domestic Rates list (NNDR). property owner will be liable for the BID levy with no • From the second year onwards, the levy rate to be void period and will be entitled to vote in a ballot. paid by each hereditament will be calculated • The BID levy will have to be paid by a new business annually at 1% of its rateable value using the 2017 ratepayer occupying an existing or new rateable National Non-Domestic Rates list (NNDR). property within the BID area, even if the ratepayer • No account will be taken of any future rating did not vote in the ballot. revaluation during the term of the BID. • Likewise, any new rateable property created during • The exception to this will be any change of use the term of the BID will be subject to the BID levy. or physical change to a property including new • At the start of each financial year, liability will be construction, merger, sub-division, extension and adjusted accordingly for any changes in business refurbishment where the hereditament had no entry ratepayer, appeals, additions or removals. in the 2017 list. Chargeable period • There will be no inflation charged on the levy. • The levy will be charged according to chargeable • The maximum contribution from any single day procedures. hereditament will be capped at £18,000 per annum. • It will be calculated for each hereditament on an • Any business with multiple hereditaments using annual basis. the same trading name and whose annual combined

WORKING TOGETHER 47 • It is to be paid annually in advance, in full; the • Charitable hereditaments providing education or payment date being 1 August in year one and 1 April healthcare as a primary function will be considered in years two to five or within 14 days of a demand for further relief or exemption on a case by case notice being served, whichever is the later. basis. The liable party must submit a written request to the BID Company and until the Company accepts • There will be no adjustments of the BID levy during any such application the BID levy shall remain the year and no refunds will be paid during a payable. financial year. • If a business ceases to be liable for the BID levy, it will be removed from the billing list at the start of the next financial year. Exemptions • Those hereditaments whose primary purpose is the full-time education of children under the age of 16 will be exempt from the BID levy. Hereditaments classified in the NNDR list as advertising rights, hospitals, surgeries or hotels will also be exempt from the BID levy. • Any disputes as to these definitions will be decided by the billing authority. Reliefs and discounts • The BID levy will not be affected by the small business rate relief scheme. Exemptions, reliefs or discounts prescribed in the Non-Domestic Rating (Collection and Enforcement, Local Lists) Regulations 1989 made under the Local Government Act 1988, will not apply. • Businesses who already pay service charges to landlords will not receive a discount. Instead, the levy percentage has been held at 1% with no further increase for the duration of the term. • Discounts, refunds or exemptions to the BID levy for micro-entity businesses facing adverse financial hardship (due to the impact of Coronavirus) will be considered on a case-by-case basis at the absolute discretion of the BID Board. The liable party must submit a written request to the BID Company and until the BID Board accepts any such application the full BID levy shall remain payable. • Charitable organisations that are subject to relief on their business rates liability, will pay 60% of the levy that would otherwise apply.

Section 6 ACCOUNTABILITY 48 Make your vote count!

• The ballot holder is Sheffield City Council. The Council’s electoral services team will issue a Notice of Ballot on 13 January 2021. • Ballot papers will be posted on 27 January 2021. • The postal ballot will take place between 29 January and 25 February 2021. • Voters must return ballot papers by 5pm on 25 February in the pre-paid addressed envelope. • Businesses who are liable for multiple hereditaments will receive a ballot paper for each hereditament. All ballot papers in this respect must be returned in the SEPARATE pre-paid envelopes. • The ballot will be successful if the following criteria is met: – More than 50% of businesses who vote must be in favour, AND – Of the businesses who vote, more than 50% of the rateable value must be in favour • The result of the ballot will be announced on 26 February 2021. If the ballot is successful, Sheffield BID will start a second term on 1 April 2021. Irrespective of how or whether you voted, the BID levy is mandatory on all eligible business rates payers. If the ballot is not successful, all activities and resources funded by Sheffield BID will stop on 31 March 2021.

Vote for a further five years of investment from Sheffield BID

WORKING TOGETHER 49 Appendix 1 – streets in the BID area

A Carver Street Exchange Gateway Holy Green Abney Street Castle Green Exchange Place Howard Lane Aldine Court Castle Square Exchange Street Howard Street Angel Street Castle Street Eyre Lane Arundel Gate Castlefolds Eyre Street J Arundel Lane Castlegate Jessop Street Arundel Street Cavendish Court F Jew Lane Cavendish Street Fargate B Chapel Walk Figtree Lane K Backfields Charles Lane King Street Badger Lane Charles Street Fitzwilliam Gate Bailey Lane Charlotte Lane Fitzwilliam Lane L Bailey Street Charter Row Fitzwilliam Street Lady’s Bridge Bakers Hill Charter Square Flat Street Leadmill Road Balm Green Cheney Row Forge Lane Leadmill Street Bank Street Church Street Fornham Street - Partial Leavy Greave Road - Barker’s Pool Clay Lane Froggatt Lane Partial Bells Square Commercial Street Furnival Gate Lee Croft Bethel Walk Concourse Way Furnival Square Leopold Square Bishop Street Congress Street Furnival Street Leopold Street Black Swan Walk Convent Place Boden Lane Convent Walk G M Bolton Street Conway Street Gell Street Mappin Street Bowdon Street Cross Burgess Street George Street Market Place Cumberland Street Glossop Road - Partial Mary Street Roundabout Granville Square Matilda Lane Bridge Street - Partial D Grinders Hill Matilda Street Brittain Street Dene Lane Matilda Way Broad Lane Devonshire Lane H Meetinghouse Lane Broad Street West Devonshire Street Hallam Lane Millennium Square Brook Hill Division Lane Hanover Way Milk Street Broom Green Division Street Harmer Lane Milton Lane Broomhall Street - Partial Dixon Lane Hartshead Milton Street Broom Walk Duke Lane Hartshead Square Moore Street Broomspring Close Hawley Street Roundabout Broomspring Lane - E Haymarket Moorfoot Partial Earl Street Headford Gardens Mortimer Street Brown Lane Earl Way Headford Grove Moseley Lane Brown Street East Parade Headford Mews Mulberry Street Burgess Street Egerton Close Headford Street Egerton Lane Hereford Street N C Egerton Street High Court New Street Cadman Lane Egerton Walk High Street Newcastle Street Cambridge Street Eldon Court Hodgson Street Newton Lane Campo Lane Eldon Street Holland Street Norfolk Row Canning Street Esperanto Place Holly Lane Norfolk Street Carver Lane Evans Street Holly Street North Church Street

APPENDIX 50 O Sims Street West Bar - Partial Orange Street Snig Hill West Bar Green - Partial Orchard Lane South Lane West Hill Lane St George’s Terrace West Street Orchard Street St James’ Row West Street Lane St James’ Street Westbank Lane P St Mary’s Gate Westfield Terrace Paradise Lane St Mary’s Road St Mary’s Square Y Paradise Street St Paul’s Parade York Street Park Square St Paul’s Square Young Street Paternoster Row St Peter’s Close Penton Street Suffolk Lane Pepper Lane Suffolk Road Pinfold Street Surrey Lane Surrey Place Pitt Close Surrey Street Pitt Lane Sylvester Gardens Pitt Street Sylvester Street Pond Hill Pond Street T Pool Square Tenter Street Portland Lane The Moor Portobello Thomas Street Portobello Lane Townhead Street Portobello Street Trafalgar Street Trippet Lane Q Queen Street U R Union Lane Regent Street Union Street Regent Terrace University Square Rockingham Close Upper Hanover Street - Rockingham Gate Partial Rockingham Lane Rockingham Street V Rockingham Way Vicar Lane Victoria Street S Scargill Croft W Sheaf Street Wheats Lane Shoreham Street - Partial Wilkinson Lane Shude Hill Wilkinson Street - Partial Sidney Street Waingate Silver Street Watsons Walk Silver Street Head Wellington Street

WORKING TOGETHER 51 Sheffield City Centre BID Ltd

T: 0114 339 2015 E: [email protected] W: sheffieldbid.com | @SheffieldBID

Registered office: Cooper Buildings Sheffield Technology Parks Arundel Street Sheffield S1 2NS