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2020-2025 Second-Term Prospectus Our City Centre Vision

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2020-2025 Second-Term Prospectus Our City Centre Vision 2020-2025 SECOND-TERM PROSPECTUS OUR CITY CENTRE VISION A vibrant destination, with a modern business, cultural, retail and leisure offer, creating a new social future; attracting and retaining a diverse range of skilled people, creating a destination of choice which is as strong and inviting in the evening as it is in the daytime. A city centre that is a safe place throughout, well-connected by all transport modes, that a broad demographic of people of all ages, abilities and cultures will choose to experience for different reasons. CONTENTS Page 06 YOUR VIEW, YOUR VOICE, OUR VISION Page 12 AN OUTSIDE PERSPECTIVE Page 14 THE BID IN PROFILE Page 22 OUR FIRST TERM Page 28 THE NEXT FIVE YEARS Page 38 ACCOUNTABILITY SHEFFIELDBID CONTENTS I 5 A BUSINESS IMPROVEMENT DISTRICT FOR SHEFFIELD CITY CENTRE A Business Improvement District is a business-led partnership commonly referred to as a BID. A BID is defined by a specific BID, including all major city centres. Looking forward, UK high streets . geographical area where businesses Some of these BIDs are now entering are facing a growing number of 01 work together by investing in agreed their third and fourth terms. challenges, a fall in public-sector services and projects that improve funding, social issues and the their trading environment, and The BID is a recognised model for complexities of a turbulent economy. which are additional to the statutory commercial place management. Locally, there are many opportunities provision of public services. It can also be used to leverage for the business-led partnership of additional investment, grants and Sheffield BID to continue to develop A BID is created through a ballot match-funding. It brings together its role as a catalyst for change. process for a five-year term. Its businesses from all industries to Based on strong sentiment from purpose is to address local issues collaborate, to shape and improve businesses, our Board of Directors is through partnership working and the city centre. Services and projects therefore proposing a further term for collaboration. are additional and not a replacement Sheffield BID. for the local authority’s management The city centre BID was launched of the high street or the public realm. That’s another five years to build on in 2015. As a cross-sector BID, we the work we’ve done to date. Five brought together over 450 city centre more years to support the ambitions members across 500 properties from Your voice, your view, our vision of Sheffield city centre as a visitor retail, hospitality, leisure and culture, destination of choice. On 31 July 2020, the first term of night-time economy, education, Sheffield BID will come to an end. As office, professional and public Now is the time to express your we look to the future it’s time for our services. views and to vote YES in maintaining current and future members to reflect the momentum, working together on what has been created over the Today, we are one of over 300 BIDs to make Sheffield city centre more past five years. operating across the UK. The most progressive and competitive. successful cities and towns have a YOUR VIEW, YOUR VOICE, OUR VISION SHEFFIELDBID YOUR VIEW, YOUR VOICE, OUR VISION I 7 FOREWORD Since Sheffield BID became operational in October 2015, we’ve worked together to bring about a step-change within the business communities of Sheffield city centre. We have consulted with eligible businesses as to what the intelligence and support longer term problem solving. at the same time enhancing existing events, cultural Over the next five years we want to grow Sheffield BID next five years of Sheffield BID should look like. For many, It also means that Sheffield BID can quickly escalate activities and street art to inject greater energy and by generating new income streams that are additional our core activities have become a familiar part of everyday recurring problems with South Yorkshire Police. momentum. There has been a shift in the views of to the levy on businesses. life and there is a clear view that these should continue. businesses who now believe the events calendar is The Council’s CCRAC radio network has proven to be sufficiently strong and the emphasis should be about Ultimately, our aim is to continue to improve the Much of our investment is designed to support the a valuable and successful mechanism for preventing maintaining and enhancing the quality of existing competitiveness of Sheffield city centre to the businesses that pay the BID levy. Our street teams help to crime and shoplifting. Funding through the BID has activities. advantage of those businesses that fund the city centre create a visible and reassuring on-the-ground presence. ensured the network is now fully digital to the benefit of BID through the BID levy. Our Clean Team keeps on top of the graffiti problem our members who use it. Sheffield BID has created high-profile marketing and whilst our Street Rangers prove directly beneficial to many promotional campaigns to highlight the diverse cultural Sheffield BID is a means to bring together different members in cleaning up early morning detritus from rough Our City Hosts, the BID Buddies, are instrumental in and leisure offer to visitors, students and residents, and sectors of the city to work towards a common goal. We sleepers and the night-time economy, and the removal of representing Sheffield BID on the street, engaging with to drive street-to-store conversions. Members cited the have achieved so much together but have only just hazardous waste and sharps. both businesses and visitors to provide reassurance, need to focus campaigns on attracting and retaining begun. A second term will allow us to keep in place information and customer service. the local pound, further developing the early evening the services and projects that members now take We target improving business efficiency for our culture and improving the Sunday trading environment. for granted. There is so much more that we can do members and building capacity through skills training. Our investment in these services and projects has together to support a vibrant economy. Additional crime prevention measures and a range of created a step-change in the commercial environment Sheffield is a city whose physical landscape is security initiatives – such as high-tech mobile cameras, of Sheffield city centre. These are positive changes changing, and this brings short term challenges as We are seeking your approval by voting yes to this anti-ram bollards, body-worn cameras, knife wands, that BID members have recognised and endorsed as well as longer term economic benefits. Like most business plan in April 2020. personal alarms and, more recently, SmartWater® – priorities in the years to come. cities we also face societal issues often outside of our have proved to be effective anti-social deterrents control but within our ability to support. A Business specifically for BID members. An environment that is vibrant and rich in culture Improvement District that can help its members respond generates footfall, enhances the visitor, community and to challenges and to change is vital. Our investment in a dedicated police sergeant provides student experience. It also attracts and retains skills additional support and advice around issues such for businesses. We have brought new festivals and as retail crime and anti-social behaviours. Our BID experiential visitor events to the city centre Diane Jarvis, sergeant works closely with the local neighbourhood Sheffield BID Manager police team and British Transport Police to share SHEFFIELDBID YOUR VIEW, YOUR VOICE, OUR VISION I 9 A BOLD MOVE BY THE BUSINESS COMMUNITY After several years of decline, stalled developments and a slower pace of regeneration, and against a backdrop of national economic and societal challenges, local businesses grasped the opportunity to launch a new business-led initiative to help create better trading conditions. A successful ballot led to the establishment of Sheffield Sheffield city centre today BID in 2015 at a time when there was a strong, collective ambition to grow and develop Sheffield and to put it Sheffield’s city centre has, over the last two decades, back on the map as a major city. Today, that collective You only have to look around to see experienced a dramatic transformation. And, following We are keen to see Sheffield BID ambition to keep growing, to keep developing is evidence of the BID and what it’s doing the economic decline that has affected the UK in recent continue developing its role as a stronger than ever. to help businesses in Sheffield. The years, confidence in the city centre is returning. There catalyst in the city centre. Prior to the “ is renewed capacity for investment and regeneration. “ A track record for delivery early-morning Street Rangers, the New public realm projects are underway. Cranes and BID, there was very little coordination graffiti Clean Team, the helpful BID diggers dominate the horizon with developments taking between the Council and commercial shape at considerable pace. Major investment in The Over our first term, Sheffield BID has implemented interests. This has changed markedly projects based on tried and tested models across other Buddies and direct access to a city Moor by Aberdeen Standard, and the Council’s new UK locations, sharing best practice with colleagues centre BID sergeant – does that make a £450m Heart of the City II retail quarter is helping to in the five-year term of the BID. There create a stronger retail and leisure proposition. in other northern city BIDs. We’ve also been at the difference? Yes, it does. We’ve come to is more joined-up thinking about the forefront in developing our own unique ideas, events and activities that haven’t been done before.
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