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Broadcastingiithe Newsweekly of Broadcasting and Allied Arts Our 1648Th Year 1979

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Advance report on MIP -TV: Bright prospects for foreign exchange BroadcastingiiThe newsweekly of broadcasting and allied arts Our 1648th Year 1979 NEWS TRAVELS FAST ON KPRC TV. We're capturing the news for viewers almost before it happens. How? By switching entirely to electronic news coverage, becoming the first Houston station equipped with four- teen Ildgami videotape cameras. And by setting up a new downtown bureau, the only remote news studio in the city. It's handy for beam- ing late -day stories out to our main studio during the rush hour. So it's no secret who's established the fastest news -gathering system in Houston. The award -winning reporters at KPRC TV, the channel that's running away with the news. THERE'S SOMETHING NEW IN THE AIR. 2N KPRC TV HOUSTON Pm» Teem..n.Inc. Nato. Wpe.entnnec. NRC Mwie Direct drive made Panasonic Series 9000 a great 3/4 "editing system. Here's what makes the new 9000A an even better one. The new Panasonic Series 9000A offers even better dubbing quality. And still another of the even more impressive performance, even more many important improvements is a new tape guide quality, and more professional features than the path on the video head cylinder. It reduces tape Series 9000 did last year. And we still have the edge movement for an even better RF envelope, and lowest price tag in the business. an even better signal -the best yet from Panasonic. The new system consists of the NV -9500A You get all these improvements, plus professional editing recorder, the inexpensive NV-9200A features you can count on in a Panasonic editing player/ recorder, and the NV -A950, the versatile system: Like controls that are completely editing controller that goes between them. solenoid- operated. A separate RF output for use Together, they deliver the cleanest Panasonic with an external DOC. Even subcarrier and external frame -to -frame edits ever. sync inputs for use with a time base corrector. S/N ratios are our highest ever, 46 dB color and The Panasonic Series 9000A 1/4" editing system. 50 dB black and white, thanks to new crystal - The only thing that looks better than its performance oriented HPF'"'videb heads. And in addition is its price. to those crisp, clean edits, you get reduced audio For more information, write: Panasonic Company, Video delay at the edit point. And substantially increased Systems Division, One Panasonic Way, Secaucus, N.J. 07094. frequency response at the first generation. In Canada, Panasonic Video Systems Department, That's not all The newly increased frequency Mississauga, Ontario. response works with a patented dubbing mode for Exterior cabinetry is simulated woodgrain. NV-9:`00 A `c.Á3` a ,_a .`..` ar o 4-------------'?` Q` s Oc" O`\_Q `"\ # `` \\ Q\\ `` \\,\.`\ \\ \\,\`S\\`\\` \`\`\ ' \\\```\`\\\\\\`` \ \\\\`\,,,,#,-- \ \\\\"\\\\\\\ \\``\Q \\\`\` \ \\ -.Z-----\\ \\ \ NV A950 NV-9S Panasonic just slightly ahead of our time. The most famous title in television is available for stripping now! , The New o I` '130 half hours (past 5 years ofprime access programming) that deliver a big, young audience. Here are some of this year's ratings:* Market Station Time Rating Share Standing New York WCBS 7:30 11 20 #1 in Time Period Saturday Miami WTVJ 7:30 16 26 #1 in Time Period, Outrates Thursday Gong Show, Muppets #1 in Time Period, #1 Access Tampa- WTVT 7:30 16 26 Show in Market, Beats H'wood St. Pete Saturday Squares, Tic, Feud, $100,000 #1 Women 18 -34, 18 -49 Sacramento- KCRA 5:00 12 35 #1 in Time Period, Stockton Sunday #1 Women 18 -34, 18 -49 #1 Women 18 -34, 18 -49, Birmingham WBRC 6:30 28 45 Double rating of Tuesday Newlywed Game with Women Orlando- WESH 7:30 11 20 More Women 18 -34 Than the Daytona Saturday Total of All Competition * Feb. 1979 A. R. B. call (212) 421-4530 The Fremantle Corporation "A Quarter Century of Quality Programming" 555 Madison Ave., New York, N.Y. 10022 Phone (212) 421 -4530 Telex: 423459 WHAT YOU SEE IS WHAT YOU GET! The Fastest, Funniest Half -Hour On Television Is Now The Fastest -Selling Fastest, Funniest Half -Hour On Television. 1 YNDICATIO to national telefilm associates, inc. 12636 BEATRICE 'ST., LOS ANGELES, CA 90066 .(213) 390-3663 BUD GROSKOPF, Chief Operating Officer ARTHUR S. GROSS, V.P., World -Wide Sales Broadcasting . Apr 16 TheWeek in Brief RETURN TO NIXON DAYS An FOI request from NTIA for some June 1972 memorandums discloses how Corinthian's Wrede Petersmeyer counseled the White House that the administration was too concerned with networks and not paying enough attention to needs of local stations. PAGE 50. MERIT AWARD A rival in the comparative hearing for facilities of WABZ -FM Albemarle, N.C., scored better on all points but one -"meritorious service" -and that was enough for the station to win renewal. PAGE 54. TV'S BLUE CHIPPERS More than $4.8 billion was spent last year in the medium by the top 100 advertisers. SHOVING MATCH Ferris and his FCC colleagues do a Network got $3.1 billion, spot $1.7 billion and P &G little bumping with Van Deerlin subcommittee over AM continued to lead the way. PAGE 59. allocations, small- market radio deregulation. PAGE 25. RELENTS A BIT The presiding judge in the FTC's THREE FALTER The good news in first quarter reports is inquiry into children's advertising concedes there's need tempered by bad news of declines at CBS, NBC and for a little more time for filings on disputed issues, but Westinghouse Broadcasting. PAGE 28. reminds that he won't tolerate dragging of feet thereafter. PAGE 60. THE ACTION IN CANNES LI MIP -TV gets under way Friday with more than 600 programing firms from 94 countries A MESSAGE FOR BURGER The American Bar set to do business as usual -only more of it. Here's a Association appears determined to regain control of rundown of the principal companies, what they're offering media coverage from the chief justice who insists on and who will be representing them. PAGE 32. barring cameras and microphones. PAGE 61. MORE INPUT FROM GELLER The NTIA head, testifying ABC -TV'S HOPEFULS FOR FALL Here are the 29 pilots on the Hill, amplifies on the retransmission consent plan. the network will take to its program scheduling meetings He also pushes for 9 khz and the Paley plan for quality this week. PAGE 62. network offerings. PAGE 40. GOVERNMENT AND GAS A study by PBS shows that federal agencies, other than CPB, and private companies, ANOTHER FOR THE FCC The NTIA augments its list of most of them oil firms, are the prime angels of public suggestions to the commission by resurrecting an idea television. PAGE 64. for speeding up or eliminating comparative hearings. PAGE 42. POINT MAN FOR Y &R Young and Rubicam in 1972 selected William J. Donnelly to head a new department NAB CRITIQUE An analysis of the Communications Act charged with keeping the agency abreast of the times. rewrite by the association's staff indicates broadcasters Today, as vice president and group supervisor, new will find more to their liking in the secdnd version. But it electronics media, Mr. Donnelly exhibits a seven -year asserts that many good points are offset by bad aspects. record of successes in which he has kept Y &R ahead of PAGE 44. the times. PAGE 89. Index to departments Changing Hands 56 For the Record 74 Playlist 70 Broadcast Advertising... 59 Closed Circuit 7 In Sync 68 Profile 89 Broadcast Journalism... 61 Datebook 18 Media 40 Programing 62 Broadcast Technology... 67 Editorials 90 Monday Memo 14 Stock Index 87 Business Briefly 8 Fates & Fortunes 71 Open Mike 21 Top of the Week........... 25 Index to Advertisers ABC -TV Network 150 Arbitron 16 -17 D Associated Press 180 Astral TV Films 530 Blackburn 560 Broadcast Personnel 71 O Broad- cast Programming International 55 0 Brookville Marketing 230 CBN Satellite 51 0 Churchill Productions 640 R. C. Crisler 600 Delta Airlines 100 Electronic Services 74 D Fetzer Stations 43 D Filmways 39 0 Firstmark 49 Fremantle 3 0 General Motors 41 Harris 19 D Heller -Oak 57 0 KPRC -TV Front Cover Lorimar Productions 35 O MCA -TV 6 0 Malrite Broadcasting 11 O National Telefilm Associates 4 D Panasonic Inside Front Cover O Pa amount 12 -13 D Phillips Petroleum 37 0 Richter -Kalil 58 0 RKO Radio Inside Back Cover o Rockwell International 31 O Sintronic 61 o Torbet Radio 9 0 20t)i Century -Fox TV 45 -47 WOR -TV 24 0 Ward -Beck Back Cover O Xerox.33 Broadcasting (ISSN 0007.2028) is published 5I Mondays a year (combined issue at yearend) by Broadcasting Publications Inc., 1735 DeSales Street. N.W. Washington, D.C. 20036. Second -class postage paid at Washington, D.C. and additional offices. Single issue $1.50 except special issues $2.50. Subscriptions. U.S. and possessions: one year $40, two years $75. three years 5105. Canadian and other international subscriptions add $12 per year U.S. and possessions add 5140 yearly for special delivery, $90 for first class. Subscriber's occupation required. Annually: Broad- casting Yearbook $42.50. Cable Sourcebook $20. Across the Dial- Around the Channels $3.95, prepaid only ABBOTT AND COSTELLO VS. SUNDAY AFTERNOON NFL FOOTBALL. Guess who won? Sure the NFL won, but not we leaned towards young by as big a score as you might women and men. Out of imagine. Read what Chuck 24,000 women 18 years of age Gingold, Director of Pro- and older, 21,000 were 18 to gramming at KATU Portland, 49.
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