Sponsorship ON WISCONSIN PUBLIC RADIO Good for your community and your bottom line. wpr.org WISCONSIN PUBLIC RADIO At A Glance WPR is one of the oldest and largest public radio organizations in the country. NETWORKS Ideas Network - WPR established the Ideas Network more than 20 years ago, pioneering community engagement through regional, statewide and national call-in shows that focus on everything from current events to science, technology and pop culture. NPR News & Classical Music Network - WPR’s trusted and informative news programs include: NPR’s Morning Edition, All Things Considered and Marketplace, plus state and local news breaks every weekday. Classical music soothes the soul during daytime, evening and overnight hours. HD2 Classical Network - Classical music 24/7 on HD Radio or online. A small investment “in sponsorship PIONEERS produced great WPR’s long history of innovation began in 1914 and endures today. From the results for our event! first documented transmission of human speech to online streaming, WPR has continued to develop new programming and technologies. – Laurel Hauser, Development Director, Door County Land Trust ” LOCAL PRESENCE Regional offices with locally hosted programs, studios, reporters, marketing and business sponsorship staff build connections and strengthen communities in Milwaukee, Madison, Green Bay, Wausau, La Crosse, Eau Claire and Superior. COVERAGE WPR broadcasts three networks across most of Wisconsin. 34 radio stations transmit 56 analog and digital channels that reach more than 474,700* listeners every week. The website streams all three networks live, reaching about 30,000** people each week. NATIONAL PRESENCE WPR syndicates three weekly programs nationwide: Michael Feldman’s Whad’Ya Know?, To the Best of Our Knowledge and Zorba Paster On Your Health. These shows are carried on 290, 176, and 86 stations respectively and heard by about 1.5 million listeners every week. *ARBITRON FALL 2011 **WPR.ORG DATA 2012 wpr.org News & Classical NPR News & Classicalwpr.org 104.7 88.5 WHWA Washburn WSSU Superior Bayfield Douglas 89.9 Ashland Iron WHSA Brule Vilas Sawyer Florence Burnett Washburn Oneida Polk Price Forest Rusk Barron Langlade Lincoln Marinette 89.7 Chippewa Taylor St. Croix WHND Sister Bay Marathon 90.7 Menominee Oconto WVSS 89.7 MenomonieDunn WUEC Shawano Door Clark 90.9 Pierce Eau Claire Pepin Eau Claire WHRM Wausau Portage Brown Kewaunee Wood Waupaca Outagamie 89.3 Jackson WPNE Green Bay Trempealeau Adams Waushara Winnebago Manitowoc Calumet La Crosse 88.9 Monroe Sheboygan Marquette WLSU Green Juneau Fond du Lac La Crosse Lake Vernon Columbia Sauk Dodge Richland Washington Ozaukee Crawford 88.7 Dane WERN Madison Grant Iowa Waukesha Milwaukee 101.7 Racine 89.1 WGTD Elkhorn WSSW Green Rock 91.1 Platteville Lafayette 103.3Walworth KWenoGshaTD WGTD Lake Geneva Kenosha WPR is a service of the Wisconsin Educational Communications Board and University of Wisconsin-Extension. Ideas Network Ideas Networkwpr.org 90.9 WUWS 91.3 Bayfield Ashland KUWS Superior Douglas Ashland Iron 90.3 Vilas SawyerWHBM Park Falls Florence Burnett Washburn 89.9 WHSF OneidaRhinelander/ Polk Price Eagle River Forest Rusk Barron Langlade Lincoln Marinette 91.9 Chippewa Taylor St. Croix WHDI 88.3 Sister Bay WHWC Marathon 91.9 Menominee Oconto 88.7 Menomonie/ WLBL Eau Claire Wausau WRFW Dunn Shawano Door Clark River FallsPierce Pepin Eau Claire AM 930 Portage Brown Kewaunee WLBL Auburndale/Stevens Point 88.1 Wood Waupaca WHID Green Bay Bualo Outagamie Jackson Trempealeau 90.3 Adams Waushara WinnebagoWRST Manitowoc Calumet La Crosse Oshkosh Monroe 89.1 Sheboygan 90.3 WHAA AdamsMarquette Green Juneau Fond du Lac WHLA La Crosse Lake 91.7 WSHS Sheboygan Vernon Columbia Sauk Dodge Richland In central Wisconsin, the Washington AM 970 Ozaukee Crawford Ideas Network can also be WHA MadisonDane 90.7 Jeerson WHAD In Central Wisconsin, the Grant Iowa 90.9 107.9 91.3 WHA Milwaukee heard on HD Radio 90.9 WHHI WHA WaukeshaDelafield/ Ideas Network can also be Madison Madison Highland Milwaukee WHRM-3, Wausau. heard on HD Radio 90.9 Racine WHRM-3, Wausau. Green Rock Lafayette Walworth Kenosha WPR is a service of the Wisconsin WEPS Elgin Educational Communications Board 88.9 WPR is a service of the Wisconsin and University of Wisconsin-Extension. Educational Communications Board and University of Wisconsin-Extension. 1208-1A-M wpr.org WISCONSIN PUBLIC RADIO Broadcast Guidelines What you need to know to make the most of your sponsorship announcements. 1. Announcement copy should be similar in content and construction to the quality, professionalism and excellence that are signature elements of public radio programming. Copy must be written as concisely as possible. 2. Announcement copy is regulated by the Federal Communications Commission, and is intended to identify, rather than promote, your business or organization to the audience. In order to comply with FCC regulations, Wisconsin Public Radio has established clarifying guidelines and retains final editorial authority over all announcement copy. 3. It is the policy of Wisconsin Public Radio that all business supporters follow the same guidelines, regardless of profit or non profit status. Supporters of national programs produced by WPR may have different restrictions with relation to length and preamble. 4. Each announcement is limited to 15 seconds in length. This includes the preamble. A. The announcement MUST contain one of the D. Announcement copy may be changed periodically/ following preambles: seasonally and/or more than one script may be • Contributors to Wisconsin Public Radio include… rotated through the schedule, as appropriate or necessary. • Supporters of Wisconsin Public Radio include… E. Announcement copy may NOT contain: • Support for Wisconsin Public Radio comes from… • Any mention of price: B. The announcement MUST contain the name of the business sponsor; » No interest rate, pricing information, discount, savings, or value of any kind » Simpson Furniture; Bob’s Bicycles; may be included. Frontier Pies. • Call to Action: C. Announcement copy MAY contain: » Examples of prohibited words or phrases are: • Location(s) of the business(es): “call”, “come by”, “be sure” or “learn more at” » On Main Street; downtown La Crosse; 204 in relation to a product or service. South 15th Street; in Madison and Baraboo. • Qualitative or comparative language: • A value-neutral description of major product(s) » No descriptive or comparative language of and/or service(s), typically no more than three: a product or service is allowed. A Business » Acme Woodworking, offering renovation Support announcement may not explain that services, cabinet making and refinishing. something is “perfect, less filling” or is the • Phone number or website. Use of telephone “largest, smallest” or the “most” anything. number and website address together is » Third-party qualifications are not allowed: discouraged. It is preferable to use one or the other: “board-certified doctor,” “licensed and » Tickets available at 555-1212. insured carpet cleaner.” » On the web at Northland Theatre dot org. » First-person references (“I, our, my, we”) are prohibited. Second-person references, such • An established company slogan (usually allowable). as “you, your, you’re” are discouraged. • Endorsements. • Embedded background music or sound effects. wpr.org WISCONSIN PUBLIC RADIO Sample Language The following examples will help you prepare your message for broadcast. If you have questions, please contact us any time. KIMBERLY-CLARK CORPORATION Support for WPR comes from Kimberly-Clark Corporation, home of Kleenex, Scott, Huggies and Kotex brands, dedicated to sustaining the world and strengthening our communities. Information about Kimberly-Clark is on the web at Kimberly dash Clark dot com. SARDINE Support for WPR comes from Sardine of Madison, located downtown on the shores of Lake Monona, offering gourmet creations with bistro-style dining. Open for dinner and brunch on the weekend. Details and menu at Sardine Madison dot com. THE PABST THEATER Support for WPR comes from The Pabst Theater, hosting Capitol Steps, composed of current I feel a little burst and former congressional staffers performing up-to-the minute political humor and “of pride every time popular songs. Saturday, September 24th at 7pm. Tickets and more info at Pabst Theater I hear ‘Support for dot org. Wisconsin Public Radio comes from HONDA MOTORWERKS Rutabaga, the Support for WPR comes from Honda Motorwerks, offering the 2011 Honda Pilot with Paddlesport Shop.’ seating for eight, three point five liter i-V-TEC engine, variable cylinder management and four wheel drive. Honda Motorwerks dot com. - Darren Bush, Owner Rutabaga, Madison ” NORTH WIND RENEWABLE ENERGY Support for WPR comes from North Wind Energy, Stevens Point. Partnering with Focus on Energy to provide clean renewable energy for Wisconsin residents. Specializing in VELUX residential solar hot water systems. More at north wind r-e dot com EAU CLAIRE CHAMBER ORCHESTRA Support for Wisconsin Public Radio comes from the Eau Claire Chamber Orchestra. Pianist Christopher Atzinger of the St. Olaf College music faculty performs overtures by Strauss, Mozart and others at Grace Lutheran Church, 7:30 on November 20th. Details are at Eau Claire Chamber Orchestra dot org. WASHINGTON ISLAND FERRY LINE Support for WPR comes from Washington Island Ferry Line. Featuring car and passenger ferries built by local Wisconsin shipyards, operating daily over Death’s Door waters. Ferry and island information