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MARKETING PROJECT PLAN FOR: David Murphy the Gospel, Trial and Claims of Mary Magdalene
MARKETING PROJECT PLAN FOR: David Murphy The Gospel, Trial and Claims of Mary Magdalene Marketing is the vehicle that runs all businesses and no businesses will survive without it. In any line of business, everything starts with a saleable product. To be successful with the saleable product, all depends on how well it fared in the market and how big the recognition it acquired. PUBLISHING AND MARKETING ASSESSMENT: STRONG POINT: Physicality. The strong point of the book is its physicality. People would appreciate the book more if given a chance to see the entire physical book. Let maximize the visibility of the book. WEAK POINT: Obscurity Factor. I am talking about how we can get the key players in the publishing industry and the retail-publishing group’s attention. Success in the publishing industry depends on recognition and trust. No matter how great the book is, if the book is not recognized and trusted, it will not reach its potential. THREATS: Competition for attention. All authors want to gain the same attention, importance and even time from the investors in the publishing industry. We live in an ultra-competitive market. There are already 23 million active books in the market and the authors of these books aim for fame and success as well. OPPORTUNITIES: Success factor. It is true that the competition for attention is tight but not in all areas of opportunities. Almost 90% of these 23 million books take advantage of the internet avenue especially the social media and search engines. This is where the competition for attention is at its worst as your visibility depends on your products online rankings. -
Wild Writing Women Magazine | Writing: Your Passport to Life
Wild Writing Women Magazine | Writing: Your Passport to Life Wild Writing Writing your passport to life Women TM _______________________________________ Features Total Risk, Freedom, Discipline by Constance Hale The author of two books on language advises us on her writing philosophy The Memoir Craze by Cathleen Miller The best selling author of two memoirs explains the intimate genre's appeal The Business of Writing by Lisa Alpine Lisa deconstructs the starving artist myth Inspiration by Jacqueline Harmon Butler The muse visits Jacqueline in some surprising places Writing for the Web by Carla King http://wildwritingwomen.com/zine/issue/YourPassportToLife/index.html (1 of 3) [1/2/10 1:17:04 PM] Wild Writing Women Magazine | Writing: Your Passport to Life The WWW's own personal Web dominatrix shows you how it's done The Literary Hotel: Where B & B Means Bed and Books by Cathleen Miller These inns provide a cozy haven for bibliophiles _______________________________________ Writing 10 Tips for Beginning Writers Tips Cathleen figures that even Virginia Woolf started somewhere. 10 Tips for Overcoming Writer's Block Appreciate how Pamela overcame writer's block to write this article. 10 Tips for Making Money as a Writer Haven't penned a bestseller yet? Lisa has other ideas on how to make money from your writing skills. Mining for Gold on the Internet Jacqueline offers tips on searching for new markets. The Economist's Style Tips Orwell wrote them, The Economist uses them, Lisa practices them. After the End Jacqueline tells you what to do after you've toasted the completion of your manuscript. -
Ieg Sponsorship Report Ieg Sponsorship Report the Latest on Sports, Arts, Cause and Entertainment Marketing
IEG SPONSORSHIP REPORT IEG SPONSORSHIP REPORT THE LATEST ON SPORTS, ARTS, CAUSE AND ENTERTAINMENT MARKETING NOVEMBER 12, 2012 WWW.IEGSR.COM WHO DOES WHAT HOTEL CHAINS CHECK INTO NEW SPONSORSHIPS Hotel chains double down on sponsorship to drive new business and engage consumers outside the hotel environment. Rising occupancy rates, the growing popularity of consumer loyalty programs and new hotels in the U.S., Asia, Middle East and other markets are driving a groundswell of new deals around the world, bringing the category back to life after taking a hit a few years ago. Those include Starwood Hotels & Resorts Worldwide, Inc. and the Mercedes AMG Petronas Formula One team; InterContinental Hotels Group and the LPGA, and Marriott International, Inc. and the Barclays Center, home to the NBA Brooklyn Nets. More recently, IHG last month announced a one-year partnership with the East Coast Hockey League, a deal HOTELS BY NUMBER OF DEALS that affords status as the league’s preferred hotel partner across the company’s various hotel chains. Those deals follow a spate of new ties over the past two years. Those include Marriott and the National Football League and IHG and the PGA Tour, Champions Tour and Web.com Tour. IHG in 2010 extended Crowne Plaza Hotels & Resort’s title of the PGA Tour Crowne Plaza Invitational at Colonial through 2015. Below, IEG SR highlights the three primary hot buttons in the hotel category: ©2012 IEG, LLC. All rights reserved. Drive bookings. To no surprise, hotel companies use sponsorship to gain new and incremental business. That includes business from fans and other frequent travelers as well as sports teams and other sponsored properties. -
St. Francis College Terrier Magazine | Fall 2019, Volume 83, Number 1
First Master of Fine Arts Degrees Awarded 2019 SFC Literary Prize Arts at SFC The McGuire Scholars: First Class Graduates President Miguel Martinez-Saenz, Ph.D., and McGuire Scholar Antonia Meditz ’19, the 2019 Spring Commencement THE ST. FRANCIS COLLEGE MAGAZINE | FALL 2019, VOLUME 83, NUMBER 1 TERRIER BOARD OF TRUSTEES ALUMNI BOARD OF DIRECTORS Fall 2019 Volume 83, Number 1 CHAIRMAN PRESIDENT Terrier, the magazine of St. Francis College, Denis Salamone ’75 Robert L. Smith ’72 is published by the Office of Marketing and Communications for alumni and friends of TRUSTEES VICE PRESIDENT St. Francis College. Hector Batista ’84, P’17 Patricia Moffatt Lesser ’77 Bro. William Boslet, OSF ’70 Linda Werbel Dashefsky SECRETARY Rev. Msgr. John J. Bracken Vice President for Kevin T. Conlon ’11 Government and Community Relations Kate Cooney Burke Thomas F. Flood Timothy Cecere P’20 DIRECTORS Vice President for Advancement William Cline Joseph M. Acciarito ’12 Bro. Leonard Conway, OSF ’71 James Bozart ’86 Tearanny Street John J. Casey ’70 Executive Director, Edward N. Constantino ’68 Marketing and Communications Kenneth D. Daly ’88 Salvatore Demma ’09 and ’11 Mary Beth Dawson, Ph.D. Joseph Hemway ’84 EDITOR William F. Dawson, Jr. ’86 Dorothy Henigman-Gurreri ’79 Leah Schmerl Jean S. Desravines ’94 Sarah Bratton Hughes ’07 Director of Integrated Communications, Gene Donnelly ’79 Mary Anne Killeen ’78 Marketing and Communications Catherine Greene Josephine B. Leone ’08 CONTRIBUTORS Leslie S. Jacobson, Ph.D. Alfonso Lopez ’06 Rob DeVita ’15 Penelope Kokkinides James H. McDonald ’69 Kathleen A. Mills ’09 Joey Jarzynka Barbara G. Koster ’76 Jesus F. -
Using Book Awards to Boost Your Book Sales
INDEPENDENT PUBLISHER WHITE PAPER SERIES The Right Tools for the Job: Using Book Awards to Boost Your Book Sales JENKINS GROUP INC. WHITE PAPER INDEPENDENT PUBLISHER SERIES A Whole Lot of Books There are currently millions of book titles in print and available to American consumers, with about 300,000 new traditional titles and about 1.5 million “non-traditional” (reprints, public domain, POD) titles. It’s not easy to get noticed in this mass of books, all vying for buyers’ attention with bold cover designs, clever titles and paid-for end cap positioning in bookstores. Authors and publishers need tools to help promote themselves and their work; Book Awards are one of the most effective – and affordable – means of gaining recognition and credibility for the independent publisher. The Competition: Number of American Publishers by Year since 1950 1950: 400 publishers 1970: 3,000 publishers 1990: 23,000 publishers 2003: 85,000 publishers 2013: 600,000 publishers Building the Buzz As with any commodity, books compete for consumers’ attention and need to achieve a certain momentum to become bestsellers. Feature stories and reviews in newspapers and magazines, television and radio appearances, viral marketing on the Web, and word-of-mouth around the water cooler are all examples of the “buzz” it takes to sell a book in large numbers. It’s hard enough to beat out the “big five" New York publishers for attention, but today the independent is also competing with nearly 600,000 other small-to-midsized presses due to the POD/DIY explosion. How can you reach the critical mass of attention it takes to become the “new new thing,” or just one of them, for at least a few weeks? An Extra Attention-Getter Everyone judges a book by its cover. -
Freedom to Read Supporters Celebrate Victory, Look to Redouble
June 16, 2005 bookstore and library searches under Section 215 of the USA TABLE OF CONTENTS: Patriot Act. • Freedom to Read Supporters Celebrate "This is a tremendous victory that restores important constitutional Victory, Look to Redouble Efforts ..................... 1 rights to the American people," said Sanders. "The passage of this • Lambda Literary Foundation Announces Major amendment helps reign in an Administration intent on chipping away at the very civil liberties that define us as a nation. We must Changes ........................................................... 2 do all we can to protect Americans from terrorism, but we must do • Utah Booksellers and ABFFE Join Challenge it in a way that does not undermine the basic constitutional rights to Internet Law .................................................. 2 that makes us a free country. American citizens from across the • ABA on the Move ............................................. 3 political spectrum have made it clear that they do not want the government monitoring their reading habits. This amendment • Booksellers at BEA Look to Improve Ambience ensures that Big Brother will not be reading over our shoulders." .......................................................................... 3 The vote represents a significant victory for Sanders and the many • Children's Booksellers Find Much to Celebrate civil liberties advocates and free speech groups, including the at BEA .............................................................. 3 Campaign for Reader Privacy, who believe that Section 215 is a • Community Support Gives Second Story a dangerous erosion of constitutional rights. However, on Tuesday, Happy Outcome ............................................... 5 the Bush Administration had warned that it would veto the House • Booksellers Win in ABA/Book Sense Lounge Appropriations Bill if it included any amendments that would weaken the Patriot Act. .......................................................................... 5 • BEA on BookTV .............................................. -
Bookexpo America New Title Showcase
REPORT BOOKEXPO AMERICA NEW TITLE SHOWCASE May 28-31, 2009 New York, NY Close to 1,200 titles were on display in the New Title Showcase. The display was once again positioned in the Crystal Palace lobby area of the Jacob Javits Convention Center giving it prime visibility. It was visible immediately when you walked into the convention center on the main level and was right near one of the two main entrances to the larger hall. Over 5,000 catalogs and addendums were printed for this years display. By the conclusion of the show, only about 750 remained in the exhibit. Overall, BEA and CBE was pleased with the activity and amount of people who stopped and perused the titles on display. Much of the time, we had 20 or more people walking through the exhibit and reviewing the titles on the shelves. There were other times when the amount of people in the area was limited but those busier times far outnumbered the slower times. We found that the quality of people who stopped was very good and they went walking around the entire exhibit looking at each bookcase and seeing which books were there. Upon seeing a book cover which interested them, they would go pick it up and look through it and then make notations about the book in the note pages of the catalog. Our staff reminded the attendees that the title all can be found at www.newtitleshowcase.com. This was noted and numerous people said they that they found the searchable database a valuable tool when they returned home. -
How Do I Start Planning My Book Marketing Campaign and Book Launch? | Schiel & Denver Book Publishers
How do I start planning my book marketing campaign and book launch? | Schiel & Denver Book Publishers In reality, you should start as soon as you are able. With Schiel & Denver's bi-annual trade catalog and international marketing strategy, you will have a constant background marketing to bookstores, pre-publication, but you can assist the work of our dedicated sales reps in the following areas: Start whipping up interest in your book early by undertaking to include in your marketing plan/campaign the following tasks and services, depending on your budget: 1. Brainstorming Session The key to successful marketing is to get everyone you know involved, and pool your resources. Write down your book's major selling points, and have a backcover blurb and short synopsis, so you have information ready to talk about and send to people via email. Think about your book's likely readership, and do whatever you can to get the word out. Sometimes well-connected authors can use old contacts, even work colleagues to help promote the book at events, conferences, exhibitions, anywhere where you can get a captive audience. Understand that even at traditional publishers, it's the authors who roll up their sleeves and get stuck into promotion are the ones who achieve the bestsellers. Marketing is not a passive process and like most things in life, your success depends upon how much effort you put in. 2. Word of mouth sales and Booksigning parties Many sales can be generated from personal recommendations of reading groups, booksellers, booksigning parties, attending literary festivals - indeed anywhere you can speak positively about your book. -
SBA Chief of Staff to Speak at New ABA Session at BEA Session at BEA
May 07, 2009 TABLE OF CONTENTS: SBA Chief of Staff to Speak at New ABA • SBA Chief of Staff to Speak at New ABA Session at BEA Session at BEA ................................................ 1 May 07, 2009 -- Ana M. Ma, chief of staff at the U.S. Small • ABA Annual Meeting to Include Vote to Amend Business Administration, will be one of the featured speakers at a Bylaws .............................................................. 2 new ABA session at BookExpo America, "How SBA and the Federal Stimulus Package Can Help Your Business," to be held • IndieBound on the Rise! ................................... 3 Saturday, May 30, from 10:30 a.m. - noon, at the Javits Convention • Wine Guru Gary Vaynerchuk to Lead Social Center. Media Session at BEA ...................................... 3 "Ms. Ma is looking forward to talking with the members of the • ABA Announces Details of New CEO Contract American Booksellers Association," said SBA spokesman Jonathan .......................................................................... 3 Swain. "Ms. Ma will share what the SBA is doing as part of the • Trade Associations Call on Minnesota Recovery Act to help small businesses get access to much-needed Governor to Support E-Fairness Bill ................. 3 capital in these tough economic times, and how SBA is working to be a real partner with small businesses across the country in • North Carolina Latest State to Introduce creating jobs and driving our nation's economic recovery." Internet Sales Tax Provision ............................ 5 "We're delighted to have someone as knowledgeable about small • ABACUS Survey Works to Increase business issues as Ana Ma speak at this very important educational Participation: How Bookstores Benefit ............. 5 session," said ABA COO Oren Teicher, who will serve as • BTW Talks With New AAP Head Tom Allen ... -
St Francis College Annual Donor Report 2012-2013
THE ST. FRANCIS COLLEGE MAGAZINE | WINTER 2013-2014; VOLUME 77, NUMBER 2 St . Francis College 2013 Literary Prize And the Winner is… Page 4 Also Inside: Campus News . 2 Affinity Groups: New Ways to Connect . 10 New Four Year Nursing Program . 2 SFC Athletics . 13 Sara Sooy ’14—Balancing Work, Play, and Religion . 3 Alumni Events . 16 St . Clare and St . Francis Week . 6 Class Notes . 18 The Center for Entrepreneurship is Open for All Businesses . 8 Fashion Forward with Tabitha St . Bernard ’04 . 18 Getting in Tune with History . 9 St . Francis College 2012–2013 Annual Donor Report . 22 TERRIER BOARD OF TRUSTEES ALUMNI BOARD OF DIRECTORS Winter 2013-2014 Vol. 77, Number 2 CHAIRMAN PRESIDENT Terrier , the magazine of St. Francis College, is John F. Tully ’67 Joseph M. Hemway ’84 published by the Office of College Relations for alumni and friends of St. Francis College. TRUSTEES VICE PRESIDENT Hector Batista ’84 Robert L. Smith ’72 Linda Werbel Dashefsky Bro. William A. Boslet, OSF ’70 Vice President for DIRECTORS Msgr. John J. Bracken Government and Community Relations James Bozart ’86 John B. Clark, Ph.D. Dennis J. McDermott ’74 Sarah Bratton ’07 Edward N. Constantino ’68 Director of Alumni Relations Brendan J. Cahalan ’92 Bro. Leonard Conway, OSF ’71 Rosmery Camilo ’06 Thomas F. Flood Orville W. Dale Vice President for Development John J. Casey ’70 Kenneth Daly ’88 Salvatore Demma ’09 Mary Beth Dawson, Ph.D. EDITOR: Patrick Dugan ’01 William Dawson ’86 Richard Relkin John Kiely ’76 Brendan J. Dugan ’68** Director of Media Relations Mary Anne Killeen ’78 Catherine Greene PHOTO EDITOR: Alfonso Lopez ’06 Michael Henning ’61 Lorraine M. -
KENNEALLY: and Welcome, Everyone, to Bookexpo America 2013 to a Program We Call Self-Publishing: Disruptor Or Defender Of
Self-Publishing: Disruptor Or Defender Of The Book Business? Recorded May 31 at BookExpo America 2013 For podcast release Monday, June 24, 2013 As James McQuivey, the highly-regarded Forrester Research analyst and author of Digital Disruption, notes, competitors in publishing and across all industries are taking advantage of innovative technologies to undercut competitors, get closer to customers, and disrupt the usual ways of doing business. Recorded at BookExpo America on May 31 (and carried “live” on C-SPAN2), McQuivey – along with Keith Ogorek of Author Solutions and Angela James from Carina Press – looked at the disruptive effects that the growth of “self-publishing” are having on traditional book industry players. With CCC’s Chris Kenneally as moderator, panelists also considered how authors and publishers can best follow McQuivey’s key advice: “Disrupt yourself.” KENNEALLY: And welcome, everyone, to BookExpo America 2013 to a program we call Self- Publishing: Disruptor or Defender of the Book Business? Good afternoon. My name is Chris Kenneally. I’m business development director for Copyright Clearance Center based in Boston, Massachusetts. I’m very happy to have you join us for this special program live on C-SPAN2. We’re going to look at the way that self-publishing is driving itself into the traditional publishing business, and I’d like to start by asking you if you’ve read the latest report on the book publishing industry. The headline reads – well, it always reads – Upheaval Predicted. According to Bowker, self-publishing is one of the fastest-growing sectors in the publishing industry that is under such upheaval. -
Media Planner 2017 Brand Overview
MEDIA PLANNER 2017 BRAND OVERVIEW PRINT PUBLISHERSWEEKLY.COM 3.5 MIL. VIEWS 27 MIL. VIEWS Publishers Weekly (51 issues) 24/7 News Updates PW Select Searchable Databases of Reviews and Articles PW Announcements Issues Author Interviews Children’s Starred Reviews Annual Special Reports NEWSLETTERS SOCIAL MEDIA 972,000 FOLLOWERS 23.2 MIL. VIEWS PW Daily Children’s Bookshelf PW Tip Sheet MOBILE PW Preview for Librarians 6.4 MIL. VIEWS Religion BookLine PublishersWeekly.com The Booklife Report E-Newsletters Global Rights Report PW Must Reads BR OADCAST 120,000 LISTENS EVENTS 2,000 INDUSTRY INFLUENCERS Webcasts PW Radio Star Watch PW Podcasts Librarians’ Lounge PW Discussion Series 80,000 ENGAGED ATTENDEES Global Kids Connect Conference BookExpo Frankfurt Book Fair PubTech Connect Conference BookCon Miami Book Fair London Book Fair *Annual tallies AUDIENCE AND REACH LIBRARIANS BOOKSELLERS CONSUMERS • Public • Independents • Book Enthusiasts • Academic/University • Nontraditional Retailers • School (K-12) • Online Retailers • Specialty • Chain Store Retailers • Specialty Store Retailers PROFESSIONALS • Publishers • Authors • Distributors • Members of the Media • Agents • Educators • Rights Buyers • Industry Associations • Book Manufacturers • International Communities • Wholesalers YEARLY TOTALS OVERVIEW Publishers Weekly Print Properties’ Views ............................................ 3.5 Million PublishersWeekly.com Page Views .......................................................... 27 Million PublishersWeekly.com Unique Visitors ...............................................