PM 40014105 VOLUME 4 / NUMBER 2 / $4.95 / APRIL 2010 / autosphere.ca Manufacturer Spotlight Fleet For(vw)ard J O H N W H I T E WHAT YOU DO IS YOUR BUSINESS. OURS IS FLEET. A National Fleet Program, competitive rates, and Kia’s outstanding 5-year/100,000 km warranty make our business just right for yours. Whatever it may be. Contact the Kia Fleet Department at 905.755.6273 or
[email protected]. kia.ca KIA_M_09138_4C_ENG_B.indd 1 7/31/09 10:04:28 AM APPROVALS BY DATE Date: JULY 16, 2009 Designer/Studio Artist: DC Studio PRODUCTION NOTES LAYOUT Client: KIA Art Director: D. ADAMS Type Mgr. Project: 2009 KIA FLEET PRINT (IN-SCOPE) Copywriter: • IMAGES ARE LINKED TO HI RES 0 Docket No.: KIA 09 138 Print Mgr: A. TSANG Proofreader • IMAGES ARE VECTOR BASED Color/B&W: 4C REVs Print Mgr. Title: WHAT YOU DO ... Fonts: Berkeley; Arial; DIN; Pubs: CANADIAN BUSINESS FLEET Frutiger Art Director 0 Copywriter LASER% AD NUMBER: KIA_M_09138_4C_ENG_B Creative Dir. Live: 7-1/8" X 9-7/8" Acct. Mgmt. Trim: 8-1/8" X 10-7/8" Typesetting: Optic Nerve Bleed: 8-3/8" X 11-1/8" This advertisement prepared by PUBLICIS Client 1 CONTENTS FLEET OF THE MONTH A P R I L 2 0 1 0 8 All Aboard! 20 10 DEALER OF THE MONTH Fleet Master 12 FLEET SERVICES CSI (Card Safety Investigator) 10 14 MANUFACTURER SPOTLIGHT Fleet For(vw)ard 16 REMARKETING TECHNIQUES Tips from the Top 18 LEADER PROFILE Born to Lead 20 INDUSTRY EVENTS 2010 CIAS Highlights 22 22 CHICAGO AUTO SHOW More New Products! 14 24 DRIVING IMPRESSION Mitsubishi’s New Outlander Is to Be Taken Seriously 26 MAY 12-13, 2010 Remarketing