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Manufacturer Spotlight Fleet For(Vw)Ard J O H N W H I T E WHAT YOU DO IS YOUR BUSINESS

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Manufacturer Spotlight Fleet For(Vw)Ard J O H N W H I T E WHAT YOU DO IS YOUR BUSINESS PM 40014105 VOLUME 4 / NUMBER 2 / $4.95 / APRIL 2010 / autosphere.ca Manufacturer Spotlight Fleet For(vw)ard J O H N W H I T E WHAT YOU DO IS YOUR BUSINESS. OURS IS FLEET. A National Fleet Program, competitive rates, and Kia’s outstanding 5-year/100,000 km warranty make our business just right for yours. Whatever it may be. Contact the Kia Fleet Department at 905.755.6273 or [email protected]. kia.ca KIA_M_09138_4C_ENG_B.indd 1 7/31/09 10:04:28 AM APPROVALS BY DATE Date: JULY 16, 2009 Designer/Studio Artist: DC Studio PRODUCTION NOTES LAYOUT Client: KIA Art Director: D. ADAMS Type Mgr. Project: 2009 KIA FLEET PRINT (IN-SCOPE) Copywriter: • IMAGES ARE LINKED TO HI RES 0 Docket No.: KIA 09 138 Print Mgr: A. TSANG Proofreader • IMAGES ARE VECTOR BASED Color/B&W: 4C REVs Print Mgr. Title: WHAT YOU DO ... Fonts: Berkeley; Arial; DIN; Pubs: CANADIAN BUSINESS FLEET Frutiger Art Director 0 Copywriter LASER% AD NUMBER: KIA_M_09138_4C_ENG_B Creative Dir. Live: 7-1/8" X 9-7/8" Acct. Mgmt. Trim: 8-1/8" X 10-7/8" Typesetting: Optic Nerve Bleed: 8-3/8" X 11-1/8" This advertisement prepared by PUBLICIS Client 1 CONTENTS FLEET OF THE MONTH A P R I L 2 0 1 0 8 All Aboard! 20 10 DEALER OF THE MONTH Fleet Master 12 FLEET SERVICES CSI (Card Safety Investigator) 10 14 MANUFACTURER SPOTLIGHT Fleet For(vw)ard 16 REMARKETING TECHNIQUES Tips from the Top 18 LEADER PROFILE Born to Lead 20 INDUSTRY EVENTS 2010 CIAS Highlights 22 22 CHICAGO AUTO SHOW More New Products! 14 24 DRIVING IMPRESSION Mitsubishi’s New Outlander Is to Be Taken Seriously 26 MAY 12-13, 2010 Remarketing Forum & Expo 24 28 FLEET MANAGEMENT Unsung Heroes 30 INDUSTRY INSIGHT Year of the Anomaly 31 31 BUSINESS TOOLS Sordid Past 32 WHOLESALE PERSPECTIVES 34 Stories from the Wholesale Market 33 AIR CONDITIONING CHECKS Summer Is Coming, Check the A/C ADVERTISERS INDEX www.aricanadasuppliers.com www.mazda.ca TRUCK SECTION ARI 29 Mazda Canada 19 34 IT’S FINALLY HERE! www.audi.ca www.mercedes-benz.ca/fleet Ford Launches Its New F Super Duty Audi Canada 23 Mercedes-Benz Canada 5 www.fleet.chrysler.ca www.betiresmart.ca 35 A NEW PLAYER Chrysler Canada 40 Rubber Association of Canada 25 Nissan Unveils www.fleet.ford.ca www.siriuscanada.ca WHAT YOU DO IS YOUR BUSINESS. OURS IS FLEET. Its First Commercial Vehicle Ford of Canada 9 Sirius Satellite 11 www.fleet.gm.ca www.stewardshipontario.ca A National Fleet Program, competitive rates, and Kia’s outstanding 5-year/100,000 km warranty make our business 36 BELT WEAR GM Canada Stewardship Ontario just right for yours. Whatever it may be. Contact the Kia Fleet Department at 905.755.6273 or [email protected]. 13 39 Check It Out www.jplvehiclemanagement.com www.fleet.subaru.ca JPL Vehicle Management Services 17 Subaru Canada 7 DECISIONS, DECISIONS 37 www.kia.ca www.vw.ca Ford Introduces a New Police Car Kia Canada 2 Volkswagen 14, 15 38 HUMAN RESOURCES www.maaco.ca www.zonetechnologie.com What Does Your Resume Say About You… Maaco Systems Canada 6 Zone Technologie 21 kia.ca When You’re Not Around? www.autosphere.ca | April 2010 | | 3 KIA_M_09138_4C_ENG_B.indd 1 7/31/09 10:04:28 AM APPROVALS BY DATE Date: JULY 16, 2009 Designer/Studio Artist: DC Studio PRODUCTION NOTES LAYOUT Client: KIA Art Director: D. ADAMS Type Mgr. Project: 2009 KIA FLEET PRINT (IN-SCOPE) Copywriter: • IMAGES ARE LINKED TO HI RES 0 Docket No.: KIA 09 138 Print Mgr: A. TSANG Proofreader • IMAGES ARE VECTOR BASED Color/B&W: 4C REVs Print Mgr. Title: WHAT YOU DO ... Fonts: Berkeley; Arial; DIN; Pubs: CANADIAN BUSINESS FLEET Frutiger Art Director 0 Copywriter LASER% AD NUMBER: KIA_M_09138_4C_ENG_B Creative Dir. Live: 7-1/8" X 9-7/8" Acct. Mgmt. Trim: 8-1/8" X 10-7/8" Typesetting: Optic Nerve Bleed: 8-3/8" X 11-1/8" This advertisement prepared by PUBLICIS Client 1 EDITORIAL Join the industry leaders The 2010 Remarketing Forum & Expo is sponsored by prestigious companies, includ- ing Atlas Tire, ADESA, Manheim, NAPA, Georgian College, Belron, Sirius Canada, Car Proof, and Canadian Black Book. Exhibitors Publisher Rémy L. Rousseau that will be on-hand to showcase their prod- ucts and services during the forum include our Contributing Editors Shirley Brown, Éric Descarries, Trevor sponsors, and these industry leaders: Maaco, Henderson, Jack Kazmierski, Barry Kuntz North Toronto Auction, Lease Portfolio Administration Management, Apex Inspection Solutions, Wendy Allain [email protected] Road Canada, and ESP Direct. Attend the Marie-Hélène Côté [email protected] Remarketing Forum & Expo to mingle with Production the best to become better! Valérie St-Cyr [email protected] Graphic Design Used car experts Monique Desbiens [email protected] Used car industry experts will motivate, Revision Shirley Brown [email protected] educate, and share best practices at the Circulation Remarketing Forum & Expo. They will dis- Nancy Belleville [email protected] 2010 cuss changes in wholesale fi nance and used Sales vehicle supply. You will hear from new car Jean Boutzis [email protected] 647-341-2777 Remarketing dealers in the used car market, who know how to buy, how to fi x, and how to sell and Luc Champagne [email protected] 514-945-1299 make a bigger profi t. At the forum, you will Forum & Expo hear about the latest in Social Marketing, Nathalie Plouffe [email protected] 1-866-925-5665 and how you can use it to grow your busi- New challenges, new ness. Through our panel discussions, experts Garth Vogan [email protected] 905-689-1963 will address the effects of new Motor Vehicle opportunities, new event Dealers Act legislation, and you will hear the Subscription One year: $27.95 Two years: $49.95 Three years: $59.95 OEM Vision of the Future. he 2010 Remarketing Forum & Expo Published by is the first event of its kind hosted by Increase your market share and Canadians, for Canadians. Taking place profi tability T Rousseau Automotive Communication on May 12-13, 2010 at Queen’s Landing in Business Management, Marketing and 455, rue Notre-Dame Est, suite 311 Niagara-on-the-Lake, Ontario, the event offers Service Expert Donald Cooper will open our Montréal, QC H2Y 1C9 T: 514-289-0888, 1-877-989-0888 an exceptional networking opportunity for forum and deliver the “straight goods” on F: 514-289-5151 remarketing, new and used car dealers, OEM, how to increase market share and profi tabil- [email protected] leasing, and fi nance professionals. ity in the face of ever increasing competition www.autosphere.ca through his presentation “The Adventure of fl eetdigest is dedicated to serving the business interests of the Canadian fl eet industry. It is published 5 times a The last year has challenged the automotive Change… thriving in challenging times.” year by Rousseau Automotive Communication. Material industry. The fi nancial crisis, OEM restructur- in fl eetdigest may not be reproduced in any form without written consent from the publisher. The publisher reserves ing, and changing attitudes have required that Register for this not to be missed industry the right to refuse any advertising and disclaims all respon- we shift the way we think and do business in event today at www.remarketing-forum-and- sibilities for claims or statements made by its advertisers or independent columnists. All facts, opinions and statements Canada. These changes present an opportun- expo.com. appearing within this publication are those of the writers and editors themselves, and are in no way to be construed ity to profi t in these new market conditions. as statements, positions or endorsement by Rousseau The 2010 Remarketing Forum & Expo is an See you at the 2010 Remarketing Forum & Automotive Communication. opportunity to share information and network Expo! Printed in Canada with others who are successful. Registration in- ISSN no. 1920-0641 Publications Mail Agreement no. 40014105. Return un- cludes an elegant Gala Dinner at Chateau des deliverable Canadian addresses to Rousseau Automotive Charmes, and an optional golf excursion at the Communication / Circulation Department, 455, rue Notre- Dame Est, suite 311, Montréal, QC H2Y 1C9 oldest golf course in North America—Niagara- on-the-Lake Golf Course—on the morning of Rémy L. Rousseau May 12, before the forum gets underway. [email protected] 4 | | April 2010 | www.autosphere.ca B:8.375” T:8.125” S:7” B:11.125” T:10.875” S:9.875” You can tell a lot about a company by the company it keeps. A forceful exterior with standard AMG Styling Package declares the All-New 2010 E-Class an achievement in design. The technological achievements of the car – distance-maintaining DISTRONIC PLUS1, or tiredness-sensing ATTENTION ASSIST, for example – declare this a quintessential Mercedes-Benz. Inside and out, the All-New E-Class declaims the achievement of its driver. The E-Class. You’ve arrived. Visit us at mercedes-benz.ca/fl eet to fi nd a fl eet program that will fi t your corporate needs. The All-New 2010 E-Class 4MATIC.™ Starting from $62,900. © 2010 Mercedes-Benz Canada Inc. 1Only available in conjunction with the Technology Package. Not available in conjunction with the AMG Sport Package on the E 350 4MATIC™. Ad Number: MBZ CRC P00082FD4 Publication(s): Fleet Digest This proof was produced This ad prepared by: SGL Communications for BBDO Toronto • 2 Bloor St. West, Toronto, Ontario • phone 416.413.7495 • fax 416.944.7883 by the following department: File Location: SGL_MercedesBenzCanada:Volumes:SGL_MercedesBenzCanada:Magazine Ads:O01603_E-Class Magazine:MBZ_CRC_P00082FD4.indd PREPRESS JOB SPECIFICS FILE SPECIFICATIONS: PREMEDIA OPERATOR: FONTS & PLACED IMAGES SIGNOFFS: Client: Mercedes-Benz File Name: Operator: RJ Family Style Creative Name: You can tell..
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