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GREECE : Central Greece Region Invest in Greece - Synergassia GREECE : Central Greece Region Invest in Greece - Synergassia An initiative of the national agency to promote regional investment opportunities Towards a more consistent and effective administrative map Greece has a central government system with a recently overhauled 2- National IPA established in 1996 / Status: State-owned agency tier local democracy. A priori state control was abolished in the 1980’s Regional initiative launched in 2006 / Case study: Central Greece region but the share of local governments in national public expenditure has remained relatively low (4.3% of GDP for 2010). The 2010 reforms Missions abolished the 57 prefectures, maintained the 13 Regions (also called Promoting & facilitating investment Engaging stakeholders Peripheries) and amalgamated the thousands of Greek municipalities Identifying market opportunities; Provid- Promoting Greece internationally; and communities into 325. Seven decentralized administrations, each ing foreign investors with free assis- Enlarging the audience of Greek re- grouping 1 to 3 Regions, were established and headed by elected tance, analysis, advice & aftercare sup- gions; Supporting local authorities with Heads of Regions. Municipalities and Regions, headed by popularly- port; Implementing the Fast Track law investment promotion activities elected Mayors, Councils and Heads of Regions, share responsibilities Resources for welfare and social services, licensing, education, infrastructure, etc. The most relevant player in economic development is now the Region. Annual budget : EUR 5.2 M (2009) 35 employees / 2 Departments Reporting to and funded by the govern- (Attraction and implementation of The growing influence of local players on regional development ment (Ministry of Regional Development strategic investments; Handling of non- and Competitiveness + Ministry of State) strategic investments) Even though new to Greece, local development agencies have multi- plied rapidly. However, most of them took the form of companies dedi- Governance cated solely managing EU-funded projects, depending directly on EU- Board of Directors: 9 members Executive Chairman & CEO (board related contracts (with complementary financial support from local 4 appointed by the government and 5 members) appointed respectively by government when needed). Sometimes geographically overlapping, representatives of national federations the Minister of Sate & the Minister of they competed with each other as well as with local technical offices, (business federation, bank association, Regional Development & Competitive- making central government intervention necessary. The "Kallikratis" labour federation, confederation of ness / Postgraduates in economics with trade, association of tourism enterprises) major executive & academic experience plan, named in honour of an ancient Greek architect, brought about much-needed local government and development process reforms. This More info resulted in a new administrative architecture, leading to powerful and Web www.investingreece.gov.gr Invest in Greece efficient municipalities armed with new powers and resources, and self- administering regions with key responsibilities, such as handling the Email [email protected] 3 Mitropoleos Street regional programmes of the National Strategic Reference Framework. Phone +30 210 335 5700 Athens 105 57, Greece for the programme GREECE : Central Greece Region Invest in Greece - Synergassia An internally-run initiative committing all stakeholders to promoting investment in Greece’s regions Committing all stakeholders to regional development A specific promotion strategy centred on 3 key areas: Launched in 2006, the Synergassia initiative originated when Invest in 1. Creation of an online portfolio of real estate and investment oppor- Greece (IiG) realised that a) involving local stakeholders in promoting tunities per prefecture (in cooperation with the local communities): their region would more likely result in projects that they would accept regional official investment plans, catalogue of land available for because they perceive them to be appropriate, effective and sustain- investment, etc.; able b) international stakeholders (foreign diplomats in Greece) knew 2. Cooperation with local government bodies (especially KYE and very little about regional business opportunities (gap in the flow of KETA): awareness-raising and capacity-building seminars on invest- information) and c) regions were eagerly looking for ways to promote ment promotion, dialogue and partnerships with local stakeholders their comparative advantages abroad. Synergassia was therefore set up to increase the potential for business activity based on local financial as an umbrella programme covering a broad range of activities to assist capacity, etc.; in the development of regional Greece. It creates bridges between 3. Promotion of regional investment opportunities to foreign diplomats domestic and international business communities and the regions, tar- (in partnership with the regions): presentation of each region’s com- geting sectors and products with growth potential. parative advantages, organisation of business exploring trips to the regions to reinforce the outward orientation of Greek companies (8 Strong support from local and regional government bodies trips were organised from 2006 to 2010, including Central Greece). Synergassia is an internally-run project that involves many local stake- holders: regions, prefectures, municipalities, investor reception centres An interactive map of investment opportunities by region (KYE), business and technological development centres (KETA), cham- bers of commerce, federations of industries, technoparks, universities, industrial areas, local companies, port authorities etc. Established as part of Greece’s Competitiveness programme (funded by the European Regional Development Fund), KYE and KETA are located at the devel- opment office of every prefecture and employ 2 to 4 people. KYE coor- dinates all public services participating in business establishment proce- dures, acting as a "one-stop" to assist investors/entrepreneurs. KETA provides information and support to SMEs. This well-organised frame- work appears as an alternative to the usual model of regional develop- ment agencies, less necessary in a small country. © ANIMA - Invest in Med 2011 GREECE : Central Greece Region Invest in Greece - Synergassia Implementation & communication: using available resources & tools to maximise impact A team initiative A communication strategy focused on 3 main objectives: Within Invest in Greece, 3 units are actively involved in the implemen- 1. Provide accurate information to potential foreign investors on invest- tation of the Synergassia initiative: ment opportunities in Greece (external); the Stakeholders Bureau (coordination and contact with diplomats); 2. Create awareness of Greece's business-friendly environment abroad, the Communication Unit (all communication issues); with “Greece. Business Naturally” as motto (external); the Investor Support Unit (relations with local authorities and firms). 3. Disseminate information on IiG's strategy and services domestically. Approximately 3 staff members (1 from each unit) are committed to Process: Policy formulation and action plan implementation by effectively organise each mission. the Communication Unit / Outsourcing of graphic and web design Every year, IiG dedicates some EUR 25,000 to Synergassia. In addition, Staff: 4 people each prefecture concerned brings around EUR 60,000 to the budget Sectors: Tourism; Microelectronics; Biotechs & Chemicals; available for the mission. Finally financing relies heavily on local spon- Transport; Food & Beverage; Renewables & Environment sors. This leverage enables the organisation of 2 to 3 business trips. Dipping into the toolkit and adapting to the project’s content Depending on the project, one or more of the following actions are implemented: ad campaigns in print and electronic media; press re- leases, interviews, media relations; participation in conferences, high- profile exhibitions and business missions; organisation of meetings, B2Bs and information sessions; sending of information packages to interested parties; website; newsletter. It is also the case for Synergas- sia activities. Even though the initiative has its own philosophy, logo and designs, which were developed by the Communication Unit in co- operation with an advertising agency, it is promoted through the IiG website, in a dedicated section. A one-page ad is also inserted in the local print media before every mission to a region. Flash videos, tem- plate presentations, press releases and interviews are also used. These actions resulted in media coverage of about 50 published articles, which raised stakeholders’ awareness of the Synergassia initiative. © ANIMA - Invest in Med 2011 GREECE : Central Greece Region Invest in Greece - Synergassia Prospection: assisting the regions with well-designed tools and methodologies Dedicated resources, tools and activities for promotion Using stakeholder networks to promote the regions Mission: Implement outreaching activities to promote Greece as To promote Greece internationally, the agency participates in Ministerial an investment location and showcase its unique advantages and visits abroad and has developed a well conceived international network. investment opportunities It works with economic and commercial counsellors of the Greek mis- Staff: 12 experts sions abroad and with the economic and commercial
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