This is a repository copy of Profiles, identities, data: making abundant and anchored selves in a platform society. White Rose Research Online URL for this paper: http://eprints.whiterose.ac.uk/139678/ Version: Accepted Version Article: Szulc, L. (2019) Profiles, identities, data: making abundant and anchored selves in a platform society. Communication Theory, 29 (3). pp. 257-276. ISSN 1050-3293 https://doi.org/10.1093/ct/qty031 This is a pre-copyedited, author-produced version of an article accepted for publication in Communication Theory following peer review. The version of record, Lukasz Szulc; Profiles, Identities, Data: Making Abundant and Anchored Selves in a Platform Society, Communication Theory is available online at: https://doi.org/10.1093/ct/qty031 Reuse Items deposited in White Rose Research Online are protected by copyright, with all rights reserved unless indicated otherwise. They may be downloaded and/or printed for private study, or other acts as permitted by national copyright laws. The publisher or other rights holders may allow further reproduction and re-use of the full text version. This is indicated by the licence information on the White Rose Research Online record for the item. Takedown If you consider content in White Rose Research Online to be in breach of UK law, please notify us by emailing
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[email protected] https://eprints.whiterose.ac.uk/ Szulc - Profiles, Identities, Data 1 Lukasz Szulc Lecturer in Digital Media and Society Department of Sociological Studies University of Sheffield
[email protected] Profiles, Identities, Data: Making Abundant and Anchored Selves in a Platform Society Abstract The practice of profile making has become ubiquitous in digital culture.