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BIS Volume 21 Numero 1 Boletim do Instituto de Saúde Volume 21 – n.0 1 – Julho 2020 ISSN 1518-1812 / On-line: 1809-7529 1 | Julho 2020 1 | Julho o Boletim do Instituto de Saúde | BIS | Volume 21 | n. Volume | BIS de Saúde Boletim do Instituto Valentina Massens, influenciadora digital. Comunicação em Saúde na Era Digital Instituto de Saúde Boletim do Instituto de Saúde – BIS Rua Santo Antônio, 590 – Bela Vista Volume 21 – n.0 1 – Julho 2020 São Paulo-SP – CEP 01314-000 ISSN 1518-1812 / On-line: 1809-7529 Tel: (11) 3116-8500 / Fax: (11) 3105-2772 Publicação semestral do Instituto de Saúde www.isaude.sp.gov.br [email protected] Tiragem: 2000 exemplares Rua Santo Antônio, 590 – Bela Vista Secretaria de Estado da Saúde de São Paulo São Paulo-SP – CEP 01314-000 Secretário de Estado da Saúde de São Paulo Tel: (11) 3116-8500 / Fax: (11) 3105-2772 Dr. José Henrique Germann Ferreira [email protected] Instituto de Saúde Diretora do Instituto de Saúde Instituto de Saúde – www.isaude.sp.gov.br Luiza Sterman Heimann Portal de Revistas da SES-SP – http://periodicos.ses.sp.bvs.br Vice-diretora do Instituto de Saúde Editor Sônia I. Venâncio Márcio Derbli Diretora do Centro de Pesquisa e Desenvolvimento para o SUS-SP Editores científicos Tereza Etsuko da Costa Rosa Maria Thereza Bonilha Dubugras (Instituto de Saúde); Peter Rembischevski (Agência Nacional de Vigilância Sanitária); Vidal Augusto Zapparoli Diretora do Centro de Tecnologias de Saúde para o SUS-SP Castro Melo (Escola Politécnica da Universidade de São Paulo); Rogerio Tereza Setsuko Toma Venturineli (Prefeitura do Município de São Paulo); Andressa da Costa Lira Thomaz de Aquino (Faculdade de Medicina Veterinária e Zootecnia da Diretor do Centro de Apoio Técnico-científico Universidade de São Paulo); Jéssica Ribeiro Leme (Consultora de UAN); Márcio Derbli Alinne Lopomo Beteto (Escola Politécnica da Universidade de São Paulo) Diretora do Centro de Gerenciamento Administrativo Bianca de Mattos Santos Núcleo de Comunicação Técnico-científica Camila Garcia Tosetti Pejão Administração Bianca de Mattos Santos Capa Laura Hyppolito Foto da capa Cristina Maciel Massens Bibliotecária Tania Isabel de Andrade Diagramação, Editoração, CTP, Impressão e Acabamento Teixeira Gráfica e Editora Ltda. Conselho Editorial Alberto Pellegrini Filho – Escola Nacional de Saúde Pública Sérgio Arouca (ENSP/Fiocruz) – Rio de Janeiro-RJ – Brasil Alexandre Kalache – The New York Academy of Medicine – Nova York – EUA Camila Garcia Tosetti Pejão – Instituto de Saúde (IS) – São Paulo-SP – Brasil Carlos Tato Cortizo – Instituto de Saúde (IS) – São Paulo-SP – Brasil Ernesto Báscolo – Instituto de la Salud Juan Lazarte - Universidad Nacional de Rosario – Rosario – Argentina Fernando Szklo – Instituto Ciência Hoje (ICH) – Rio de Janeiro-RJ – Brasil Francisco de Assis Accurcio – Universidade Federal de Minas Gerais (UFMG) – Belo Horizonte-MG – Brasil Ingo Sarlet – Pontifícia Universidade Católica do Rio Grande do Sul (PUC/RS) – Porto Alegre-RS – Brasil José da Rocha Carvalheiro – Fundação Oswaldo Cruz (Fiocruz) - Rio de Janeiro-RJ – Brasil Luiza S. Heimann – Instituto de Saúde (IS) - São Paulo-SP – Brasil Márcio Derbli – Instituto de Saúde (IS) - São Paulo-SP – Brasil Marcio Sussumu Hirayama – Instituto de Saúde (IS) - São Paulo-SP – Brasil Marco Meneguzzo – Università di Roma Tor Vergata – Roma – Itália Maria Lúcia Magalhães Bosi – Universidade Federal do Ceará (UFC) – Fortaleza-CE – Brasil Maria Thereza Bonilha Dubugras – Instituto de Saúde (IS) – São Paulo-SP - Brasil Nelson Rodrigues dos Santos – Universidade de São Paulo (USP) - São Paulo-SP – Brasil Raul Borges Guimarães – Universidade Estadual Paulista (UNESP) – Presidente Prudente-SP – Brasil Samuel Antenor – Laboratório de Estudos Avançados em Jornalismo - Unicamp - Campinas -SP – Brasil Sonia I. Venancio – Instituto de Saúde (IS) - São Paulo-SP – Brasil Tania Izabel de Andrade – Instituto de Saúde (IS) - São Paulo-SP – Brasil Tereza Setsuko Toma – Instituto de Saúde (IS) - São Paulo-SP – Brasil Sumário Editorial ................................................................................................................................ 03 [Ensaio] Profilaxia para a Internet aberta e a Dark Web Prophylaxis for open Internet and Dark Web Rodrigo Filev Maia, Adriana Shimabukuro ................................................................................. 09 [Ensaio] Bolhas de informação e a comunicação da saúde pública Information bubbles and public health communication Diego dos Santos Vega Senise, Leandro Leonardo Batista ........................................................ 17 [Ensaio] Fake news: só mais uma enxugada de gelo Fake news: just another ice wipe Alexandre Lourenço ................................................................................................................ 31 [Ensaio] A influência da estrutura social na disseminação de comportamentos e de informações falsas em saúde The influence of social structure on the dissemination of behaviors and false health information Ítalo Alberto do Nascimento Sousa, Tainá de Almeida Costa ...................................................... 39 [Artigo original] Teorias e abordagens da percepção de risco: o contexto da saúde humana Theories and approaches on risk perception: the human health context Peter Rembischevski, Eloisa Dutra Caldas ................................................................................ 47 [Relato de casos] Comunicando Más Notícias Communicating Bad News Juliana Gibello, Ana Beatriz Galhardi Di Tommaso ..................................................................... 63 [Ensaio] Tecnologia e comunicação no Programa Saúde da Família Technology and communication in the Family Health Program Janaína Aparecida Covas ........................................................................................................ 71 [Ensaio] O impacto do paciente oncológico ativista no ecossistema de saúde The activist cancer patient impact in the health ecosystem Ludmilla Rossi de Oliveira ....................................................................................................... 75 [Artigo original] Estratégias de comunicação no processo de trabalho do Apoio Matricial Communication strategies in Matrix Support work process Mônica Martins de Oliveira Viana ............................................................................................ 87 [Artigo original] Criação e desenvolvimento de aplicativo para crianças em tratamento oncológico: interdisciplinaridade e cocriação Creation and development of mobile application for children in oncological treatment: interdisciplinarity and co-creation Simone Lehwess Mozzilli, Marina de Góes Salvetti, Verônica Ribeiro e Andrade, Ludmilla Rossi ......... 97 [Ensaio] Divulgação científica: difusão do conhecimento permitindo a geração de mais conhecimentos Popular science: dissemination of knowledge allowing the generation of more knowledge Mariana Ramos Queiroz ........................................................................................................ 105 [Ensaio] Apropriação e Descontextualização da Mecânica Quântica na Era da Pós-Verdade Appropriation and decontextualization of Quantum Mechanics in the Post-Truth Era Gabriela Bailas, Guilherme Vieira ........................................................................................... 111 | 1 Boletim do Instituto de Saúde Volume 21, Número 1, Julho 2020, Páginas 3-8. [Relato de experiência] “Jornal da USP” e “Ciência USP”: A Universidade como espaço privilegiado para divulgação de ciências “Jornal da USP” and “Ciência USP”: The University as a privileged space for science dissemination Luiza Helena Gonçalves Caires .............................................................................................. 121 [Relato de experiência] Autismo e ativismo pela Internet: um relato de experiência do canal “Willian Chimura” Autism and activism through the Internet: an experience report from “Willian Chimura” channel Willian Chimura .................................................................................................................... 129 [Artigo original] Front-of-package nutrition labeling in Latin America: review of the cases of Chile and Peru Rotulagem nutricional frontal de alimentos na América Latina: revisão das experiências do Chile e do Peru Sofía Boza, Víctor Saco, Rodrigo Polanco ............................................................................... 141 [Artigo original] Rotulagem nutricional frontal de alimentos na América Latina: revisão das experiências do Chile e do Peru Front-of-package nutrition labeling in Latin America: review of the cases of Chile and Peru Sofía Boza, Víctor Saco, Rodrigo Polanco ............................................................................... 151 [Artigo original] Avaliação do atendimento da legislação sanitária em anúncios de alimentos compostos por luteína, com alegações de propriedade funcional, comercializados na Internet Evaluation of the compliance with the sanitary legislation of online advertisements for products containing lutein, with claims of functional property Jéssica Ribeiro Leme, Maria Thereza Bonilha Dubugras .......................................................... 161 [Artigo original] Estudo quali-quantitativo sobre a percepção de usuários do Twitter sobre a adoção das medidas de quarentena, de distanciamento e de isolamento sociais, durante a pandemia da COVID-19 Quali-quantitative study of Twitter users´ perceptions of social distancing, social isolation
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