ROOTS: Northcliff / Melville - Jhb North (Northcliff Melville Times) 2019

1 2 Contents

Map of the Community Connection Food & Grocery

Reach Internet Who & How

Papers & Weekly Magazines Cell Phone How Often & Where

Online News Transport Clothes & Shoes Advertising Usage – Local Paper

Size and Structure Life Changers & Interests Entertainment

Community Size & Structure Watching & Listening

Trended (to 2010 or 2016 – depending on Shopping Eating & Drinking availability of data) Centres, online, transport & travel time Casino Wealth Loyalty Cards & Garage Forecourts Travel Socio Economic Structure (SEM) Living Standard Measurement (LSM) Monthly Household Income Home & Garden Health Trended (to 2010 or 2016 – depending on availability of data) Home & Garden Complaints & Cures Finance - Products & Banks Pets at home Lifestyle

Insurance – Products & Insurers Shopping for the Home Self Care

2 Some detail

What is Roots? Reading the charts A landscape survey which spans The community is identified in the 110 metropolitan communities top right corner of the page across South Africa with a total sample of 27 468. Each The sample size, universe size and community is sampled description are displayed at the independently bottom of the page (e.g. (n) 300, representing 40,000 households ROOTS Formal households are selected or 60,000 shoppers) using multi-stage cluster sampling and purchase decision makers Community data is compared to (shoppers) are randomly the composite of similar selected from the household for communities interview. see below for details In this document The community’s information is always shown in colour and the A community is a defined comparative Metro data in grey geographical footprint from which the samples are drawn. Where applicable community The map provided defines these data is trended back 10 years or boundaries. as far as comparable

Large Metros – 62 Communities Medium Metros –18 Communities Small Metros –30 Communities

Johannesburg, Cape Town, Tshwane, Nelson Mandela Bay, Bloemfontein, Western Cape (Garden Route, Wine Lands, Ethikwini/Durban, Ekhruleni Pietermaritzburg, West Rand, Vaal, Kimberley, Helderburg) KZN (North and South Coast, Eg: Sandton, Athlone, Durban North, Boksburg, Polokwane, Buffalo City/East London Zululand, Midlands) Mpumalanga (Mbombela, Witbank, Bethal, Middleburg, Ermelo,Lydenburg) Freestate (Welkom, Bethlehem, Kroonstad) Eastern Cape (Uitenhage, Mthatha), Rustenburg 3 Map showing where the research was conducted Northcliff / Melville - Jhb North

4 Reach – Papers & Weekly Magazines Northcliff / Melville - Jhb North

Paper Categories Top 10 paper titles

Northcliff/Melville Times 61 Local Paper 76 61 Sunday Times 10 The Star 6 Daily 23 Move 5 14 Read in the Past 4 Average Issue Weeks (P4W reach) Citizen (Saturday) 5 Readership Weekly / Sunday 22 % Drum 4 (AIR) 17 % Average Issue The Citizen 4 Weekly Magazine 16 Readership (AIR) Beeld 3 10 Daily Sun 3 Beeld Naweek (Saterdag) 3

Regular Readers Multiple Reading

Usually read 3 or 4 out of Read one issue of the local 4 issues of the local paper paper on more than one occasion 67% 70% 22% 29%

of past 4 weeks readers of Average Issue Readers

Community Large Metros 5

Source : ROOTS Northcliff / Melville - Jhb North : (n) 299 representing 89,000 shoppers : Large Metros : (n) 16,262 representing 4,904,000 shoppers Reach – Online Northcliff / Melville - Jhb North

Read news online in the past 7 days What device P7D online readers use

79 Phone 73

26 27 Laptop 18 46

8 Tablet 11

3 Desktop 4

% Community Large Metros % Community Large Metros

Type of News accessed How P7D online readers get there

49 App 29

45 Directly - website 50 42 43 23 Google 21 17 10 21 Facebook 21

17 Local News National / International News Other social media 8 3 Email / newsletter link 3 % Accessed within Issue period (7 days) Accessed in the Past 4 Weeks (P4W reach)

% Community Large Metros 6

Source : ROOTS Northcliff / Melville - Jhb North : (n) 299 representing 89,000 shoppers : Large Metros : (n) 16,262 representing 4,904,000 shoppers Advertising Usage – Northcliff Melville Times Northcliff / Melville - Jhb North

Use advertising in the Preference for receiving advertising Read the inserts delivered local paper to help with inserts/ leaflets to the home inside their shopping decisions local paper 72 71

28 29 32

58 80 72 68 Prefer advertising inserts in the Prefer advertising leaflets local paper delivered loose to the home

% Community Large Metros % Community Large Metros % Community Large Metros

Plan shopping Plan a day or 2 before / within the Mostly shop over the weekend week 88% of readers of the local paper 13 15 9 read on Wednesday, Thursday or Friday before the weekend shop 89 87 83 87 85 91

% Community Large Metros 7

Source : ROOTS Northcliff / Melville - Jhb North : (n) 299 representing 89,000 shoppers : Large Metros : (n) 16,262 representing 4,904,000 shoppers Community Size & Structure Northcliff / Melville - Jhb North

Education Footprint size Age

89 000 31 42

54 000

55 24 35 55 16 22 30 22 12 11 18 10 14 3 Households Shoppers 16-24 25-34 35-49 50-64 65+ Community Large Metros % Post Matric % Community Large Metros Matric Not Matriculated

Married or living Children Race Language Employment with a partner

2 7 49 31 English 39 27 22 43 53 48 50 10 57 55 52 20 12 Afrikaans 6 18 6 71 71 47 35 IsiZulu/ 13 Zulu 18

Community Large Metros Community Large Metros % Community Large Metros % Unemployed Black Coloured % Community Large Metros Retired / student / housewife % 8 Indian / Asian White Employed

Source : ROOTS Northcliff / Melville - Jhb North : (n) 299 representing 89,000 shoppers : Large Metros : (n) 16,262 representing 4,904,000 shoppers Community Size & Structure – Trended Northcliff / Melville - Jhb North

Footprint size Age Education

89 000 40 47 42 30 54 000 24 18 18 15 16 16 12 46 55 10

7 3 2010 2019 Households Shoppers 16-24 25-34 35-49 50-64 65+ % Post Matric % 2010 2019 Matric Not Matriculated

Married or living Children Race Language Employment with a partner 3 2 English 49 25 27 53 53 43 48 57 60 59 52 Afrikaans 20 6 6 8 6 71 71

33 35 IsiZulu/ Zulu 13

2010 2019 2010 2019 % 2010 2019 % Unemployed Black Coloured % 2019 Retired / student / housewife % 9 Indian / Asian White Employed

Source : ROOTS Northcliff / Melville - Jhb North : (n) 299 representing 89,000 shoppers : Large Metros : (n) 16,262 representing 4,904,000 shoppers Wealth – Socio Economic Structure Northcliff / Melville - Jhb North

Socio Economic Measure (SEM) distribution Monthly Household Income Mean (Average monthly R29 895 R23270 Household Income)

36 34 44 27 23 29 27 16 22 16 2 19 2 1 15 12 8 11 19 5 9 10 7 1 2 4 SEM 1 SEM 2 SEM 3 SEM 4 SEM 5 SEM 6 SEM 7 SEM 8 SEM 9 SEM 10 < R3999 R4000 - R7999 R8000 - R11999 R12000 - R25000 - Over R51000 R24999 R50999

% Community Large Metros % Community Large Metros

Living Standard Measurement (LSM) distribution Percentage of people who have…

Community Large Metros % % Long Term Savings 67 58 / Investments 36

19 23 Medical Aid 54 39 22 25 17 18 17 7 15 Credit Card 31 23 2 LSM 1 LSM 2 LSM 3 LSM 4 LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM 10 Own Business 18 9 Community Large Metros % 10

Source : ROOTS NorthcliffNorthcliff / Melville / Melville - Jhb - JhbNorthNorth : (n) : (n) 299 299 representing representing 89,000 54,000shoppershouseholds : Large : Large Metros Metros : (n) :16,262 (n) 16,262 representing representing 4,904,000 2,900,000 shoppers households Wealth – LSM & Income Trended Northcliff / Melville - Jhb North

LSM distribution Monthly Household Income Mean (Average monthly R29 895 R23270 Household Income)

36 36 34 27 19 23 27 25 16 22 16 17 18 17 2 12 7 15 5 9 10 7 2 LSM 1 LSM 2 LSM 3 LSM 4 LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM 10 < R3999 R4000 - R7999 R8000 - R11999 R12000 - R25000 - Over R51000 R24999 R50999

% Community Large Metros % Community Large Metros

LSM - Trended Monthly Household Income - Trended Mean (Average monthly R29895 R22115 Household Income) 39 36 35 36 31 26 23 27 20 19 20 15 16 11 10 7 9 7 4 4 2 3

LSM 1-6 LSM 7 LSM 8 LSM 9 LSM 10 < R3999 R4000 - R7999 R8000 - R12000 - R25000 - Over R51000 R11999 R24999 R50999

2010 2019 % % 2010 2019 11

Savings or Current Long Term Saving or Long Term Monthly Account Investments Commitments Credit card

10 30 26 23

70 58 64 81 67 74 90

Top 5 banks used across all accounts Savings 42 (not for day-to-day use) 40 Medical aid 55 31 40 FNB 19 33 Retirement annuities 27 School fees 18 29 25 Absa Car instalments 32 21 Pension/provident fund 23 23 21 16 Education policy 13 20 Investment company 16 Nedbank 7 15 14 Medical insurance 11 Investment property 10 18 5 Hire purchase / lay-by 9 Capitec 15 20 Unit trusts / mutual funds 8 6 5 Stokvel 10 17 Standard Bank 13 Maintenance-ex-spouse/child 6 Endowment policies 7 4 6

% Community Large Metros % Community Large Metros % Community Large Metros 12

Source : ROOTS Northcliff / Melville - Jhb North : (n) 299 representing 89,000 shoppers : Large Metros : (n) 16,262 representing 4,904,000 shoppers Wealth – Insurance Northcliff / Melville - Jhb North

Short Term Insurance Long Term Insurance Medical Aid

Top 2 Car 30 34 insurers 24 Life 29 insurance 23 46 39 13 53 Budget 54 5 Disability 3 66 70 3 Miway 8 2

% Community Large Metros % Community Large Metros % Community Large Metros

Type Community Large Metros Life Insurers Community Large Metros Providers Community Large Metros % % % % % % Car 53 33 Discovery insurance Old Mutual 4 4 19 13 Health Funeral cover 36 31 Discovery 4 2 Bonitas 9 6 Life Life insurance 29 23 Hollard 4 2 Bestmed 7 2 Homeowners 9 11

Household Clientele 3 2 GEMS 6 5 9 10 content Sanlam 1 2 Burial society 5 9 Medscheme 1 2 13

Source : ROOTS Northcliff / Melville - Jhb North : (n) 299 representing 89,000 shoppers : Large Metros : (n) 16,262 representing 4,904,000 shoppers Connection – Internet Northcliff / Melville - Jhb North

Use the internet Use internet “all the time” Have uncapped data in the home Past 4 weeks

25 11 94% 27

80% % Community Large Metros % Community Large Metros

Where you connect Home connection Devices in the home

52 91 3G or similar mobile 85 Laptop At home 31 75 network 70

Tablet 15 12

At work, on campus 54 26 Desktop 13 ADSL 8 or elsewhere 40 11

Smart TV 12 15

Where free WiFi is 34 Fibre or high speed 17 Gaming console 5 available 27 cable connection 6 4

14 % Community Large Metros % Community Large Metros % Community Large Metros

Source : ROOTS Northcliff / Melville - Jhb North : (n) 299 representing 89,000 shoppers : Large Metros : (n) 16,262 representing 4,904,000 shoppers Connection – Cell Phone Northcliff / Melville - Jhb North

Provider Top Activities

Have a Cell phone Vodacom 43 41 88 Make calls 93 MTN 35 33

WhatsApp's or 62 Cell C 13 18 smses 66

Telkom Mobile or 8ta 7 96% 95% 5 41 Send emails 26 Virgin Mobile 0 0

Facebook, Twitter, 36 Community Large Metros % Community Large Metros Instagram 27 Contract

Internet (e.g. 25 Google) 17 48 Have a Smart Cell Prepaid phone 73 App stores (Google 16 Play / iStore) 10 39 Contract 18 13 Photographs 93% 83% 20 10 Top-up contract Music, movies, 1 5 series 2

15 Community Large Metros % Community Large Metros % Community Large Metros

Source : ROOTS Northcliff / Melville - Jhb North : (n) 299 representing 89,000 shoppers : Large Metros : (n) 16,262 representing 4,904,000 shoppers Life Changers & Interests Northcliff / Melville - Jhb North

Big changes in personal life Top 10 interests 33 Any one or more of 11 Current affairs these 11 19 5 Moved home 3 Food, cooking and baking 31 2 21 New job 3 2 Paid for a course 2 Careers, jobs and 30 appointments 15 2 Got married 1 Have at least one 28 1 interest Fashion and beauty Baby 2 18

Got divorced 0 1 81% 67% 26 Real life stories % Community Large Metros 17

Big changes in children’s lives Home and decor 24 13 24 Any one or more of these 26 Financial and business 23 Self proclaimed 10 High school/ Grade 8 10 11 expert in at least Technology, gadgets and 20 Starting school 7 one area of interest 10 hobbies 9

Matric 7 7 19 75% 62% Motoring 10 6 University-another town 4

Holidays and travel 18 University-stay at home 5 10 4 % Community Large Metros % Community Large Metros 16

Source : ROOTS Northcliff / Melville - Jhb North : (n) 299 representing 89,000 shoppers : Large Metros : (n) 16,262 representing 4,904,000 shoppers Transport Northcliff / Melville - Jhb North

Have a car in the household Car purchases – past 12 months

31 Had a car serviced 84% 77% 26 14 Bought auto parts 7

33 36 37 32 11 Bought tyres 12 14 9

6 Bought a new second-hand car 1 2 3 or more 13

% Community Large Metros % Community Large Metros

Top 3 tyre retailers Top 3 auto part retailers Use Uber Large Metros Large Metros 47% 25%

Use Gautrain 28% 23% 25% Work Shopping 17

Source : ROOTS Northcliff / Melville - Jhb North : (n) 299 representing 89,000 shoppers : Large Metros : (n) 16,262 representing 4,904,000 shoppers Shopping – Centres, Online, Transport & Travel Time Northcliff / Melville - Jhb North

Top 5 shopping centres - past 3 months Bought something online - past 12 Researched online before buying months - past 12 months

Cresta Shopping Centre 83

Northcliff Corner 34 21 35

Campus Square 28 46

63 Clearwater Mall 24

Northcliff Square 16

% Community % Community Large Metros

Transport when shopping Average Time prepared to travel for………..

76 DIY and Home Goods 17 Own car 15 61 17 A car 20 Time in minutes 14 16 Taxi Shoes and Clothes 14 24 16 Family entertainment 15 7 15 Someone else’s car Food and Groceries 12 11 15 A good restaurant 14 2 Appliances and Audio Walk or cycle 15 3 Visual 15

18 % Community Large Metros % Community Large Metros

Source : ROOTS Northcliff / Melville - Jhb North : (n) 299 representing 89,000 shoppers : Large Metros : (n) 16,262 representing 4,904,000 shoppers Shopping – Loyalty Cards & Garage Forecourts Northcliff / Melville - Jhb North

Have a loyalty card Top 5 loyalty cards

Pick ‘n Pay Smart Shopper 51 79% 79% 47

Clicks Club Card 36 Average number of cards 37

27 2.5 Dis-Chem Loyalty Card 2.5 17

Average number of times they are used Woolworths Rewards 25 in a month 17

Edgars ThankU (cash 18 1.9 2.2 card/club) 17

Community Large Metros % Community Large Metros

Visited a Garage Forecourt Top 5 purchases at the forecourt, besides petrol

Soft drinks (e.g. Coke, Energade, 29 60% 50% etc) 21 Airtime or data 24 26

Average number of times visited Snacks (savoury or sweet) 20 12 in a month Top up groceries, such as bread 16 3.6 3.6 and milk 14 Cigarettes 16 14

Community Large Metros % Community Large Metros 19

Source : ROOTS Northcliff / Melville - Jhb North : (n) 299 representing 89,000 shoppers : Large Metros : (n) 16,262 representing 4,904,000 shoppers Home & Garden Northcliff / Melville - Jhb North

Home Ownership Done home Have home security renovations 15 20 in past year Just staying there 71% 42% 39 28 Renting 34% Have a dog

Own home - no bond 28 34 47% 35% Own home - with bond 18 17 37%

% Community Large Metros Community Large Metros

Specific garden purchases past year Garden Renovated or actively worked Any of the below 9 in the garden in 13 past year 4 Pots for plants 5 51 54 47 49 Garden soil, compost or 3 30% fertilizer 5 21 Garden equipment like hose 15 pipe, wheelbarrow, spade 3 etc. 3

Plants, trees or shrubs 2 4 Garden Patio Swimming pool

Garden / Patio furniture 0 28% 3 % Community Large Metros % Community Large Metros 20

Pet owners have been to the vet in Have any type 49 the past 12 months….. of pet 38 62% 58%

Been to the vet for: 47 Dogs 56 35 Vaccinations 54

Illness or 23 accident 11 8 Cats 6 % Community Large Metros

% of vet visitors who have pet 1 Other insurance: 1 4% 8%

Community Large Metros % 21

Source : ROOTS NorthcliffNorthcliff / Melville / Melville - Jhb - JhbNorthNorth : (n) : (n) 299 299 representing representing 89,000 54,000shoppershouseholds : Large : Large Metros Metros : (n) :16,262 (n) 16,262 representing representing 4,904,000 2,900,000 shoppers households Shopping for the home Northcliff / Melville - Jhb North

Specific home categories shopped in past 12 months Online durables shopping is still in its infancy, 3% of the Community and 4% of Large Metros have bought one or more of these 72 home items online in the past 12 months 69 64 61 59 % Community Large Metros 50 48 48 47 46 39 38 39 34

16 16 13 8

Any shopping Any electrical Small electrical Large Electrical Audio Visual Computer and Furniture (includes DIY equipment or Soft furnishing or across categories appliances appliances accessories office and garden) Paint Home accessories

Top 3 Retailers… Furniture Small or large electrical, audio visual DIY Soft furnishings and Includes office and garden or computers and accessories Equipment or paint home accessories

10 Builders 4 30 Game Warehouse/Trade Game 8 4 33 Depot/Express 3 Mr Price Home 5

6 3 17 House & Home Makro Hi-Fi Corporation 7 3 15 2 Sheet Street 3

16 5 3 Bradlows Build It Makro 5 2 17 3 House & Home 1

% Community Large Metros % Community Large Metros % Community Large Metros % Community Large Metros 22

Source : ROOTS Northcliff / Melville - Jhb North : (n) 299 representing 89,000 shoppers : Large Metros : (n) 16,262 representing 4,904,000 shoppers Food & Groceries – Who & How Northcliff / Melville - Jhb North

Who does the grocery shopping ? Who does the grocery shopping ?

79 Mainly responsible 62 Mainly responsible 70 47

21 Partially responsible 35 Partially responsible 28 48

0 No responsibility 3 No responsibility 2 5

% Community Large Metros % Community Large Metros

Plan food shopping Plan a day or 2 before / within the Mostly grocery shop over the week 88% weekend

of readers of the local paper read on Wednesday, Thursday or Friday before the weekend shop 92 90 86 88 86 92

% Community Large Metros % Community Large Metros 23

Source : ROOTS Northcliff / Melville - Jhb North : (n) 299 representing 89,000 shoppers : Large Metros : (n) 16,262 representing 4,904,000 shoppers Food & Groceries – How Often & Where Northcliff / Melville - Jhb North

Type of Shop Number of shopping trips in a 65 month 53 1.6 1.9

34 Bought Groceries online in the 29 month

11 6 7% 0% 2 1 Online grocery shopping is still in it’s infancy – the most One bulk shop a Twice a month/every Weekly or almost Twice a week or more used stores are Pick n Pay and Woolworths month and some top- two weeks weekly ups % Community Large Metros Community Large Metros

Food & Groceries Stores : past month Where spend most F&G money : past month

80 Pick 'n Pay 43 Pick n Pay 65 37

55 Checkers 23 Checkers 46 24

32 Spar 13 Spar 25 8

26 Shoprite 10 Shoprite 33 19

24 Woolworths 7 Woolworths 16 3

10 Makro 4 Makro 6 2

Large Metros % Community Large Metros % Community 24

Source : ROOTS Northcliff / Melville - Jhb North : (n) 299 representing 89,000 shoppers : Large Metros : (n) 16,262 representing 4,904,000 shoppers Clothes & Shoes Northcliff / Melville - Jhb North

How often do you shop for Favourite Shopping Centre for Top 10 Retailers clothes in a year clothes & shoe shopping Woolworths 43 31

32 63% 44 Edgars 37 35 Twice a year or less Cresta Shopping Centre Mr Price 35 40 3 to 4 times a year 32 29 More than 5 times Truworths 18 a year 15 27 26 Ackermans 17 19 Community Large Metros 19% 9%

Bought clothes online in the past Pick n Pay 14 How often do you shop for shoes 7 in a year 12 months Jet 12 Spree / Superbalist is the top online 15 retailer H & M 11 45 Twice a year or less 6 58 Bought Jewellery valued at R700 or more Cotton On 10 3 to 4 times a year 7

34 Foschini 9 26 More than 5 times a 11 year 6% 5% 21 15

Community Large Metros Community Large Metros % Community Large Metros 25

Source : ROOTS Northcliff / Melville - Jhb North : (n) 299 representing 89,000 shoppers : Large Metros : (n) 16,262 representing 4,904,000 shoppers Entertainment – Watching & Listening Northcliff / Melville - Jhb North

Been to a movie, Online ticket theatre, expo, 38 36 purchase in the concert, or sports 45 last P12M 20 event in P12M

% Community Large Metros

…Movies …Theatre …Music concert …Live Expo/Fair …Live sports event 31% 15% 17% 16% 17% 34% 13% 14% 10% 17%

Community Large Metros

Watch 94 streamed or 9 Have a Decoder Watch Live TV 91 recorded TV 14 most often 95% 87%

% Community Large Metros 26

Source : ROOTS Northcliff / Melville - Jhb North : (n) 299 representing 89,000 shoppers : Large Metros : (n) 16,262 representing 4,904,000 shoppers Entertainment – Eating & Drinking Northcliff / Melville - Jhb North

Eat Out Take Out Food Entertain at home

66 62 58 60 52 43 37 35 32 31 32 23 20 15 13 11 8 3

At least once a Less than once a Never At least once a Less than once a Never At least once a Less than once a Never month month month month month month

% Community Large Metros % Community Large Metros % Community Large Metros

Top Take Outs in the past month Alcohol purchases for home in the past month Favourite Shopping Centre for Nando's 24 Entertainment / Eating out 18 47 Beer or cider McDonald's 24 22 42

KFC 23 Cresta Shopping Centre 31

Spur 19 45 14 Wine 36 Debonairs 19 53% 20 % Community Large Metros % Community Large Metros 27

Source : ROOTS Northcliff / Melville - Jhb North : (n) 299 representing 89,000 shoppers : Large Metros : (n) 16,262 representing 4,904,000 shoppers Entertainment – Casino Northcliff / Melville - Jhb North

Been to a Casino in the past 3 What did you do when you last visited the months Casino…..

57 17% 20% Ate at a restaurant 65

37 The movies 37

36 Gambled 39 8 Monte Casino Family entertainment 22 4 40

16 Shopped 19

9 4 A live sports event 6 Emperors Palace 3 The theatre or live 8 show 12

7 An expo, fair or event 7

Gold Reef City 4 5 A live music concert 13 Casino 4 4 Health spa 6

Stayed at a hotel at 3 the casino 7

% Community Large Metros % Community Large Metros 28

Source : ROOTS Northcliff / Melville - Jhb North : (n) 299 representing 89,000 shoppers : Large Metros : (n) 16,262 representing 4,904,000 shoppers Entertainment – Travel Northcliff / Melville - Jhb North

Flown Nationally or Internationally Type of holiday, or weekend away

35 25 been on any 70 holiday or weekend away 56 Stayed in paid for accommodation

34 62 46 Bought airline tickets online visit friends or family 51 18 10

51 Booked holiday /accommodation online for a new experience 33 26 12 % Community Large Metros

20 Caught Gautrain to or camping or hiking from the airport 11 20% Large Metros % Community Large Metros % Community 29

Source : ROOTS Northcliff / Melville - Jhb North : (n) 299 representing 89,000 shoppers : Large Metros : (n) 16,262 representing 4,904,000 shoppers Health – Complaints & Cures Northcliff / Melville - Jhb North

Suffer from one or more Have Medical Aid symptom of poor health 43% 57% 54% 39%

20 The top 2 providers Headaches 34

Persistent infections (cold and Discovery Health 19 11 13 flu) 15

8 Bonitas 9 Allergies 12 6

8 Fatigue or no energy 13 % Community Large Metros Eczema 7 3 Past 12 months 7 Poor digestion 9 Antibiotic Script

7 Sore joints 13 18% 26% 19% 26% 6 Can't sleep 7

3 Brain fog, can't concentrate 3 Homeopathic 3 Vaccination Feeling sad or depressed 8 or natural remedies 2 Sunburn 4 9% 11% 12% 12% % Community Large Metros 30

Source : ROOTS Northcliff / Melville - Jhb North : (n) 299 representing 89,000 shoppers : Large Metros : (n) 16,262 representing 4,904,000 shoppers Health – Lifestyle Northcliff / Melville - Jhb North

Exercised in the past week Take vitamins / minerals Where usually buy 51% 39% 23% 35% toiletries Where usually buy Run or walk for 68 Vitamins /minerals 37 exercise 47 Pick n Pay 11 Dis-Chem 33 14 Go to gym 47 26 31 Dis-Chem 9 Clicks 19 19 Swim 44 27 29 Clicks 3 Checkers 39 Do exercise classes 42 4 24 24 Checkers 2 Play sport 32 Shoprite 21 17 3

12 21 Spar Cycle 2 11 Pick n Pay 9 5

% Community Large Metros % Community Large Metros % Community Large Metros

Gained 3kg’s Lost 3kg’s or more or more 9% 10% 7% 8% 31

Source : ROOTS Northcliff / Melville - Jhb North : (n) 299 representing 89,000 shoppers : Large Metros : (n) 16,262 representing 4,904,000 shoppers Health – Self Care Northcliff / Melville - Jhb North

Pay to have their hair styled Pay to have facials/manicures/ beauty treatments 93% 84% 88% 80% 80% 65% 40% 20%

of women of men of women of men

14 more than once a 53 58 more than 36 month once a month 38 38 25 9

39 44 monthly or less 31 monthly or less 27 often often 45 40 41 10

% Community Large Metros % Community Large Metros % Community Large Metros % Community Large Metros

New prescription glasses Bought new or contact lenses sunglasses 6% 8% 4% 10% 32

Source : ROOTS Northcliff / Melville - Jhb North : (n) 299 representing 89,000 shoppers : Large Metros : (n) 16,262 representing 4,904,000 shoppers 33

CPT: +27 21 001 2400 JHB: +27 10 492 8391 DBN: +27 31 716 4412 Email: [email protected] Website: www.sparkmedia.co.za

Source : ROOTS Northcliff / Melville - Jhb North : (n) 299 representing 89,000 shoppers : Large Metros : (n) 16,262 representing 4,904,000 shoppers