ROOTS: Northcliff / Melville - Jhb North (Northcliff Melville Times) 2019
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ROOTS: Northcliff / Melville - Jhb North (Northcliff Melville Times) 2019 1 2 Contents Map of the Community Connection Food & Grocery Reach Internet Who & How Papers & Weekly Magazines Cell Phone How Often & Where Online News Transport Clothes & Shoes Advertising Usage – Local Paper Size and Structure Life Changers & Interests Entertainment Community Size & Structure Watching & Listening Trended (to 2010 or 2016 – depending on Shopping Eating & Drinking availability of data) Centres, online, transport & travel time Casino Wealth Loyalty Cards & Garage Forecourts Travel Socio Economic Structure (SEM) Living Standard Measurement (LSM) Monthly Household Income Home & Garden Health Trended (to 2010 or 2016 – depending on availability of data) Home & Garden Complaints & Cures Finance - Products & Banks Pets at home Lifestyle Insurance – Products & Insurers Shopping for the Home Self Care 2 Some detail What is Roots? Reading the charts A landscape survey which spans The community is identified in the 110 metropolitan communities top right corner of the page across South Africa with a total sample of 27 468. Each The sample size, universe size and community is sampled description are displayed at the independently bottom of the page (e.g. (n) 300, representing 40,000 households ROOTS Formal households are selected or 60,000 shoppers) using multi-stage cluster sampling and purchase decision makers Community data is compared to (shoppers) are randomly the composite of similar selected from the household for communities interview. see below for details In this document The community’s information is always shown in colour and the A community is a defined comparative Metro data in grey geographical footprint from which the samples are drawn. Where applicable community The map provided defines these data is trended back 10 years or boundaries. as far as comparable Large Metros – 62 Communities Medium Metros –18 Communities Small Metros –30 Communities Johannesburg, Cape Town, Tshwane, Nelson Mandela Bay, Bloemfontein, Western Cape (Garden Route, Wine Lands, Ethikwini/Durban, Ekhruleni Pietermaritzburg, West Rand, Vaal, Kimberley, Helderburg) KZN (North and South Coast, Eg: Sandton, Athlone, Durban North, Boksburg, Polokwane, Buffalo City/East London Zululand, Midlands) Mpumalanga (Mbombela, Witbank, Bethal, Middleburg, Ermelo,Lydenburg) Freestate (Welkom, Bethlehem, Kroonstad) Eastern Cape (Uitenhage, Mthatha), Rustenburg 3 Map showing where the research was conducted Northcliff / Melville - Jhb North 4 Reach – Papers & Weekly Magazines Northcliff / Melville - Jhb North Paper Categories Top 10 paper titles Northcliff/Melville Times 61 Local Paper 76 61 Sunday Times 10 The Star 6 Daily 23 Move 5 14 Read in the Past 4 Average Issue Weeks (P4W reach) Citizen (Saturday) 5 Readership Weekly / Sunday 22 % Drum 4 (AIR) 17 % Average Issue The Citizen 4 Weekly Magazine 16 Readership (AIR) Beeld 3 10 Daily Sun 3 Beeld Naweek (Saterdag) 3 Regular Readers Multiple Reading Usually read 3 or 4 out of Read one issue of the local 4 issues of the local paper paper on more than one occasion 67% 70% 22% 29% of past 4 weeks readers of Average Issue Readers Community Large Metros 5 Source : ROOTS Northcliff / Melville - Jhb North : (n) 299 representing 89,000 shoppers : Large Metros : (n) 16,262 representing 4,904,000 shoppers Reach – Online Northcliff / Melville - Jhb North Read news online in the past 7 days What device P7D online readers use 79 Phone 73 26 27 Laptop 18 46 8 Tablet 11 3 Desktop 4 % Community Large Metros % Community Large Metros Type of News accessed How P7D online readers get there 49 App 29 45 Directly - website 50 42 43 23 Google 21 17 10 21 Facebook 21 17 Local News National / International News Other social media 8 3 Email / newsletter link 3 % Accessed within Issue period (7 days) Accessed in the Past 4 Weeks (P4W reach) % Community Large Metros 6 Source : ROOTS Northcliff / Melville - Jhb North : (n) 299 representing 89,000 shoppers : Large Metros : (n) 16,262 representing 4,904,000 shoppers Advertising Usage – Northcliff Melville Times Northcliff / Melville - Jhb North Use advertising in the Preference for receiving advertising Read the inserts delivered local paper to help with inserts/ leaflets to the home inside their shopping decisions local paper 72 71 28 29 32 42 58 80 72 68 Prefer advertising inserts in the Prefer advertising leaflets local paper delivered loose to the home % Community Large Metros % Community Large Metros % Community Large Metros Plan shopping Plan a day or 2 before / within the Mostly shop over the weekend week 88% of readers of the local paper 13 15 9 read on Wednesday, Thursday or Friday before the weekend shop 89 87 83 87 85 91 % Community Large Metros 7 Source : ROOTS Northcliff / Melville - Jhb North : (n) 299 representing 89,000 shoppers : Large Metros : (n) 16,262 representing 4,904,000 shoppers Community Size & Structure Northcliff / Melville - Jhb North Education Footprint size Age 89 000 31 42 54 000 55 24 35 55 16 22 30 22 12 11 18 10 14 3 Households Shoppers 16-24 25-34 35-49 50-64 65+ Community Large Metros % Post Matric % Community Large Metros Matric Not Matriculated Married or living Children Race Language Employment with a partner 2 7 49 31 English 39 27 22 43 53 48 50 10 57 55 52 20 12 Afrikaans 6 18 6 71 71 47 35 IsiZulu/ 13 Zulu 18 Community Large Metros Community Large Metros % Community Large Metros % Unemployed Black Coloured % Community Large Metros Retired / student / housewife % 8 Indian / Asian White Employed Source : ROOTS Northcliff / Melville - Jhb North : (n) 299 representing 89,000 shoppers : Large Metros : (n) 16,262 representing 4,904,000 shoppers Community Size & Structure – Trended Northcliff / Melville - Jhb North Footprint size Age Education 89 000 40 47 42 30 54 000 24 18 18 15 16 16 12 46 55 10 7 3 2010 2019 Households Shoppers 16-24 25-34 35-49 50-64 65+ % Post Matric % 2010 2019 Matric Not Matriculated Married or living Children Race Language Employment with a partner 3 2 English 49 25 27 53 53 43 48 57 60 59 52 Afrikaans 20 6 6 8 6 71 71 33 35 IsiZulu/ Zulu 13 2010 2019 2010 2019 % 2010 2019 % Unemployed Black Coloured % 2019 Retired / student / housewife % 9 Indian / Asian White Employed Source : ROOTS Northcliff / Melville - Jhb North : (n) 299 representing 89,000 shoppers : Large Metros : (n) 16,262 representing 4,904,000 shoppers Wealth – Socio Economic Structure Northcliff / Melville - Jhb North Socio Economic Measure (SEM) distribution Monthly Household Income Mean (Average monthly R29 895 R23270 Household Income) 36 34 44 27 23 29 27 16 22 16 2 19 2 1 15 12 8 11 19 5 9 10 7 1 2 4 SEM 1 SEM 2 SEM 3 SEM 4 SEM 5 SEM 6 SEM 7 SEM 8 SEM 9 SEM 10 < R3999 R4000 - R7999 R8000 - R11999 R12000 - R25000 - Over R51000 R24999 R50999 % Community Large Metros % Community Large Metros Living Standard Measurement (LSM) distribution Percentage of people who have… Community Large Metros % % Long Term Savings 67 58 / Investments 36 19 23 Medical Aid 54 39 22 25 17 18 17 7 15 Credit Card 31 23 2 LSM 1 LSM 2 LSM 3 LSM 4 LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM 10 Own Business 18 9 Community Large Metros % 10 Source : ROOTS NorthcliffNorthcliff / Melville / Melville - Jhb - JhbNorthNorth : (n) : (n) 299 299 representing representing 89,000 54,000shoppershouseholds : Large : Large Metros Metros : (n) :16,262 (n) 16,262 representing representing 4,904,000 2,900,000 shoppers households Wealth – LSM & Income Trended Northcliff / Melville - Jhb North LSM distribution Monthly Household Income Mean (Average monthly R29 895 R23270 Household Income) 36 36 34 27 19 23 27 25 16 22 16 17 18 17 2 12 7 15 5 9 10 7 2 LSM 1 LSM 2 LSM 3 LSM 4 LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM 10 < R3999 R4000 - R7999 R8000 - R11999 R12000 - R25000 - Over R51000 R24999 R50999 % Community Large Metros % Community Large Metros LSM - Trended Monthly Household Income - Trended Mean (Average monthly R29895 R22115 Household Income) 39 36 35 36 31 26 23 27 20 19 20 15 16 11 10 7 9 7 4 4 2 3 LSM 1-6 LSM 7 LSM 8 LSM 9 LSM 10 < R3999 R4000 - R7999 R8000 - R12000 - R25000 - Over R51000 R11999 R24999 R50999 2010 2019 % % 2010 2019 11 Source : ROOTS NorthcliffNorthcliff / Melville / Melville - Jhb - JhbNorthNorth : (n) : (n) 299 299 representing representing 89,000 54,000shoppershouseholds : Large : Large Metros Metros : (n) :16,262 (n) 16,262 representing representing 4,904,000 2,900,000 shoppers households Wealth – Finance Northcliff / Melville - Jhb North Savings or Current Long Term Saving or Long Term Monthly Account Investments Commitments Credit card 10 30 26 23 70 58 64 81 67 74 90 Top 5 banks used across all accounts Savings 42 (not for day-to-day use) 40 Medical aid 55 31 40 FNB 19 33 Retirement annuities 27 School fees 18 29 25 Absa Car instalments 32 21 Pension/provident fund 23 23 21 16 Education policy 13 20 Investment company 16 Nedbank 7 15 14 Medical insurance 11 Investment property 10 18 5 Hire purchase / lay-by 9 Capitec 15 20 Unit trusts / mutual funds 8 6 5 Stokvel 10 17 Standard Bank 13 Maintenance-ex-spouse/child 6 Endowment policies 7 4 6 % Community Large Metros % Community Large Metros % Community Large Metros 12 Source : ROOTS Northcliff / Melville - Jhb North : (n) 299 representing 89,000 shoppers : Large Metros : (n) 16,262 representing 4,904,000 shoppers Wealth – Insurance Northcliff / Melville - Jhb North Short Term Insurance Long Term Insurance Medical Aid Top 2 Car 30 34 insurers 24 Life 29 insurance 23 46 39 13 53 Budget 54 5 Disability 3 66 70 3 Miway 8 2 % Community Large Metros % Community