University of Tennessee, Knoxville TRACE: Tennessee Research and Creative Exchange Masters Theses Graduate School 5-1999 Diffusion of Innovations Theory Applied: The Adoption of Digital On-Demand Technology by Book Publishers and Printers Jill Cohen Walker University of Tennessee - Knoxville Follow this and additional works at: https://trace.tennessee.edu/utk_gradthes Part of the Communication Commons Recommended Citation Walker, Jill Cohen, "Diffusion of Innovations Theory Applied: The Adoption of Digital On-Demand Technology by Book Publishers and Printers. " Master's Thesis, University of Tennessee, 1999. https://trace.tennessee.edu/utk_gradthes/1926 This Thesis is brought to you for free and open access by the Graduate School at TRACE: Tennessee Research and Creative Exchange. It has been accepted for inclusion in Masters Theses by an authorized administrator of TRACE: Tennessee Research and Creative Exchange. For more information, please contact
[email protected]. To the Graduate Council: I am submitting herewith a thesis written by Jill Cohen Walker entitled "Diffusion of Innovations Theory Applied: The Adoption of Digital On-Demand Technology by Book Publishers and Printers." I have examined the final electronic copy of this thesis for form and content and recommend that it be accepted in partial fulfillment of the equirr ements for the degree of Master of Science, with a major in Communication. Jeffrey S. Wilkinson, Major Professor We have read this thesis and recommend its acceptance: J.A. Crook, H. H. Howard Accepted for the Council: