Market and Value Chain Analysis of Selected Sectors for Diversification of the Rural Economy and Women’S Economic Empowerment Albania
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MARKET AND VALUE CHAIN ANALYSIS OF SELECTED SECTORS FOR DIVERSIFICATION OF THE RURAL ECONOMY AND WOMEN’S ECONOMIC EMPOWERMENT ALBANIA Market and value chain analysis of selected sectors for diversification of the rural economy and women’s economic empowerment The Food and Agriculture Organization of the United Nations Budapest, 2018 The designations employed and the presentation of material in this information product do not imply the expression of any opinion whatsoever on the part of the Food and Agriculture Organization of the United Nations (FAO) concerning the legal or development status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. The mention of specific companies or products of manufacturers, whether or not these have been patented, does not imply that these have been endorsed or recommended by FAO in preference to others of a similar nature that are not mentioned. 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Cover: ©FAO/Gent Skhullaku / FAO Contents ACKNOWLEDGEMENTS .................................................................................................................................VIII ACRONYMS ............................................................................................................................................... .....IX EXECUTIVE SUMMARY .................................................................................................................................... X 1. INTRODUCTION ........................................................................................................................................... 1 1.1 STUDY OBJECTIVES ............................................................................................................................................. 1 1.2 ALBANIA AT A GLANCE ........................................................................................................................................ 1 1.3 GENDER ISSUES IN RURAL ALBANIA ....................................................................................................................... 3 1.4 RURAL DEVELOPMENT POLICY, IPARD AND DIVERSIFICATION ..................................................................................... 4 1.5 REPORT STRUCTURE ........................................................................................................................................... 5 2. METHODOLOGY .......................................................................................................................................... 7 2.1 GENERAL APPROACH .......................................................................................................................................... 7 2.2 THEORETICAL FRAMEWORK ................................................................................................................................. 8 2.2.1 Gender-sensitive value chain analysis ................................................................................................... 8 2.2.2 Access to finance ................................................................................................................................... 9 2.2.3 Women’s economic empowerment and a theory of change .............................................................. 11 2.2.4 Methods .............................................................................................................................................. 12 2.2.5 Limitations of the study ...................................................................................................................... 14 3. SITUATION ANALYSIS ................................................................................................................................ 15 3.1 COMPARATIVE CONTEXT OF THE TARGET REGIONS .................................................................................................. 15 3.2 SPECIFIC PROFILE OF THE STUDY’S TARGET REGIONS ................................................................................................ 18 3.3 VALUE CHAIN SELECTION WITH A REGIONAL FOCUS ................................................................................................. 21 3.3.1 Overview of gender-sensitive value chain selection methodology and process ................................. 21 3.3.2 Gender-sensitive value chain selection and analysis .......................................................................... 21 3.3.3 Selection criteria ................................................................................................................................. 23 3.3.4 Rapid overview of the medicinal and aromatic plants value chain..................................................... 24 3.3.5 Rapid overview of the gourmet and traditional food value chain ...................................................... 27 3.3.6 Beekeeping value chain ...................................................................................................................... 29 3.3.7 Rapid overview of rural tourism and agro-tourism ............................................................................. 31 3.3.8 Business models for non-selected value chains with the potential for diversification ........................ 34 3.3.9 An explanation of why particular value chains were not selected ...................................................... 34 4. MARKET ANALYSIS .................................................................................................................................... 39 4.1 MEDICINAL AND AROMATIC PLANTS SECTOR ......................................................................................................... 39 4.1.1 Production and market data ............................................................................................................... 39 4.1.2 Market trends ..................................................................................................................................... 40 4.2 GOURMET AND TRADITIONAL FOOD .................................................................................................................... 42 4.2.1 Production and market data ............................................................................................................... 42 4.2.2 Market trends ..................................................................................................................................... 44 4.3 BEEKEEPING VALUE CHAIN ................................................................................................................................. 46 4.3.1 Production and market data ............................................................................................................... 46 4.3.2 Market trends ..................................................................................................................................... 48 iii 5. VALUE CHAIN ANALYSIS ............................................................................................................................ 51 5.1 MEDICINAL AND AROMATIC PLANTS ....................................................................................................................51 5.1.1 Value chain actors ...............................................................................................................................51 5.1.2 Value chain map and supply channels ................................................................................................53 5.1.3 Value added and opportunities for diversification ..............................................................................55 5.1.4 Business models and success stories: opportunities for women’s economic empowerment ..............56 5.1.5 Needs assessment for women farmers and producers’ groups ..........................................................57 5.1.6 SWOT analysis by region .....................................................................................................................60 5.2 GOURMET AND TRADITIONAL FOOD.....................................................................................................................61 5.2.1 Value chain actors ...............................................................................................................................61 5.2.2 Value chain mapping and marketing channels: a comparative approach ..........................................62 5.2.3 Value added and opportunities for diversification ..............................................................................63