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Impact of Sustainable Transport Measures on Town Centres

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Impact of Sustainable Transport Measures on Town Centres Local Sustainable Transport Fund Case Study Evaluation – Impact of Sustainable Transport Measures on Town Centres SUPPORTING TECHNICAL APPENDICES Department for Transport July 2017 LSTF Case Study Evaluation - Impact of Sustainable Transport Measures on Town Centres Supporting Technical Appendices Notice This document and its contents have been prepared and are intended solely for Department for Transport’s information and use in relation to the LSTF Case Study Evaluation Study. Atkins assumes no responsibility to any other party in respect of or arising out of or in connection with this document and/or its contents. Document history Job number: 5127520 Revision Purpose description Originated Checked Reviewed Authorised Date Rev 1.0 Initial draft for DfT review AL, EH, KQ, JR JR - 26/08/16 Accent Rev 2.0 Version 2 addressing AL, Accent JR JR JR 13/12/16 comments from DfT and Peer Reviewer Rev 3.0 Updated draft responding JR - - - 03/03/17 to final comments from DfT (FINAL VERSION) Atkins LSTF Case Study Evaluation - Impact of Sustainable Transport Measures on Town Centres Supporting Technical Appendices Table of contents Chapter Pages Part A - Introduction and Methodology 1. Introduction 7 1.1. Introduction 7 1.2. Study purpose and context 7 1.3. Evaluation aims and research questions 7 1.4. High level programme and study timescales 8 2. Methodology 9 2.1. Introduction 9 2.2. Overall approach 9 2.3. Overview of evidence base 11 2.4. Data issues and limitations 19 Part B – Telford Case Study 3. Introduction 22 3.1. Introduction 22 4. Rationale for LSTF bid 23 4.1. Introduction 23 4.2. Description of scheme area 23 4.3. Problems and issues 23 4.4. Central Telford Area Action Plan 25 5. LSTF Scheme and Delivery 27 5.1. Introduction 27 5.2. Description of intended LSTF package 27 5.3. LSTF delivery (Outputs, Barriers and Enablers) 32 5.4. Summary 35 6. Wider Context (External Environment) 37 6.1. Introduction 37 6.2. Town centre regeneration 37 6.3. Change in profile of visitors and use of the town centre 41 6.4. Local retail performance and context 47 6.5. Wider transport context 48 6.6. Summary 51 7. Impact – Perceptions 53 7.1. Introduction 53 7.2. General perceptions regarding access to the town centre by sustainable modes 54 7.3. Awareness of LSTF initiatives 59 7.4. Impact of LSTF investment on perceptions of access to the town centre 60 7.5. Perceptions regarding the effectiveness of specific LSTF initiatives 62 7.6. Summary 70 8. Impact – Transport Behaviour 73 8.1. Introduction 73 8.2. Modes used prior to recent investment in sustainable transport measures (daytime) 74 8.3. Comparison of mode use in before and after surveys (day) 75 8.4. Self-reported change in use of specific modes (daytime) 77 8.5. Reasons for change in use of modes and the role of sustainable travel investment. 80 8.6. Levels of walking and cycling within the town centre and on key investment corridors 85 Atkins LSTF Case Study Evaluation - Impact of Sustainable Transport Measures on Town Centres Supporting Technical Appendices 8.7. Summary 92 9. Impact – Retail Economy 97 9.1. Introduction 97 9.2. Impact of LSTF investment on attractiveness of the town centre 98 9.3. Impact of LSTF investment on frequency of visits 99 9.4. Impact of LSTF investment on the town centre economy and retailer confidence 101 9.5. Contribution of LSTF investment to town centre developments 104 9.6. Summary 105 Part C – Redhill Case Study 10. Introduction 109 10.1. Introduction 109 11. Rationale for LSTF bid 110 11.1. Introduction 110 11.2. Description of scheme area 110 11.3. Problems and issues 111 11.4. Redhill Area Action Plan 114 12. LSTF Scheme and Delivery 115 12.1. Introduction 115 12.2. Description of intended LSTF package 115 12.3. LSTF delivery (Outputs, Barriers and Enablers) 118 12.4. Summary 124 13. Wider Context (External Environment) 125 13.1. Introduction 125 13.2. Town centre regeneration 125 13.3. Change in profile of visitors and use of the town centre 128 13.4. Local retail performance and context 131 13.5. Wider transport context 133 13.6. Summary 136 14. Impact – Perceptions 139 14.1. Introduction 139 14.2. General perceptions regarding access to the town centre by sustainable modes 140 14.3. Awareness of LSTF initiatives 146 14.4. Impact of LSTF investment on perceptions of access to the town centre 148 14.5. Perceptions regarding the effectiveness of specific sustainable transport initiatives 150 14.6. Summary 155 15. Impact – Transport Behaviour 158 15.1. Introduction 158 15.2. Modes used prior to recent investment in sustainable transport measures (daytime) Error! Bookmark not defined. 15.3. Comparison of mode use in before and after surveys (day) 160 15.4. Self-reported change in use of specific modes (daytime) 163 15.5. Reasons for change in use of modes and the role of sustainable travel investment 166 15.6. Levels of walking and cycling within the town centre and on key investment corridors 171 15.7. Summary 175 16. Impact – Retail Economy 179 16.1. Introduction 179 16.2. Impact of LSTF investment on attractiveness of the town centre 180 16.3. Impact of LSTF investment on frequency of visits 181 16.4. Impact of LSTF investment on the town centre economy and retailer confidence 183 16.5. Contribution of recent transport investment to town centre development 185 16.6. Summary 186 Atkins LSTF Case Study Evaluation - Impact of Sustainable Transport Measures on Town Centres Supporting Technical Appendices Appendices 188 Appendix A. Regression Analysis 189 A.1. Background 189 A.2. Method 189 A.3. Analysis 193 A.5. Results (Telford) 195 A.7. Results (Redhill) 203 Atkins Part A - Introduction and Methodology LSTF Case Study Evaluation - Impact of Sustainable Transport Measures on Town Centres Supporting Technical Appendices 1. Introduction 1.1. Introduction This chapter sets out: • the study purpose and context; • the evaluation aims and research questions; and • the high level programme and timescales for the research. 1.2. Study purpose and context The 2011 White Paper, ‘Creating growth, cutting carbon’, set out a vision for a sustainable local transport system that supports the economy and reduces carbon emissions. A total of £600 million was made available through the Department for Transport’s (DfT’s) Local Sustainable Transport Fund (LSTF) to deliver this vision. In total, DfT awarded funding to 96 sustainable transport packages from 77 local authorities between 2011 and 2015. Along with local contributions provided by all funded project teams, over £1 billion was invested in local sustainable travel. A proportionate approach to evaluating the LSTF programme was developed, involving Annual Output Reports (to be produced by all 96 project teams), Outcome Monitoring Reports (to be produced by project teams delivering larger projects), and use of a small number of thematic case studies to inform detailed research projects on a few key priority questions where existing evidence was relatively weak and/or important. The evidence will be used by the Department for Transport to demonstrate to HM Treasury the value that has been derived from the LSTF programme of investment. This particular study is one of four detailed research projects undertaken. It focuses on the impact of sustainable transport measures on town centres, using Redhill and Telford as case study locations. The study has been undertaken by Atkins Limited and Accent Market Research Agency, working with Surrey County Council and Telford & Wrekin Council. Both Telford and Redhill are the focus for LSTF projects which seek to support the economic vitality and growth of town centres. They are both: • medium sized centres of sub-regional importance; • comprise a defined pedestrianised retail area surrounded by a major ring road or strategic route which currently acts to restrain growth of the town centre economy; and • are the focus of significant wider regeneration investment over the next few years. In addition, the level of LSTF-related investment in both locations is substantial – £8.8 million in Telford and £4.1 million in Redhill – and changes in transport outcomes (perceptions and behaviour) were expected to be significant. 1.3. Evaluation aims and research questions The overall aim of the research is to determine the impact of sustainable transport measures on town centres, and whether LSTF type initiatives can help town centres develop economically. The Department for Transport identified the following research questions to be addressed: 1. a. Has the perception of town centre accessibility improved? b. Do town centre users perceive that the LSTF measures have increased the attractiveness of walking and cycling into the town? 2. a. What modal shift, away from the car, has been generated in town centres as a result of the LSTF programme? Atkins 7 LSTF Case Study Evaluation - Impact of Sustainable Transport Measures on Town Centres Supporting Technical Appendices b. Has the number of people walking and cycling into / within the town increased? If so, on what days and during what time of the day has the change occurred? 3. a. Have changes in transport perceptions resulted in town centre users changing where they choose to shop and access services? b. What impact has the use of sustainable modes had on the dwell time of those visiting the town centre? 4. a. What positive economic impacts have LTSF measures had on town centre activities and retail businesses? Has the footfall increased? Has retail business confidence increased as a result of LSTF initiatives thereby helping to retain or attract businesses? In addition, the Department for Transport expects case study evaluations to address the following evaluation themes: • To produce targeted evaluations assessing the effectiveness of specific measures.
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