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Formal Color Palette Guidelines

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Colors OFFICIAL SACRAMENTO STATE COLORS Colors in these palettes have been thoughtfully chosen for use in Sacramento State communications. The palettes contain specific hues and tones that, individually and together, embody the unique attributes of Sacramento State as they apply to standard, casual and formal applications. Numbers indicated on each color swatch refer to the Pantone Matching System (PMS) ink colors, CMYK (process colors: cyan, magenta, yellow, and black) conversions are for 4-color process printing, RGB (red, green, blue) conversions and web (hexadecimal) conversions are to be used for electronic communications. Colors shown on the following pages of this document are CMYK conversions. If possible, please consult an actual Pantone swatch book to see the true colors. PRIMARY COLORS The primary colors for Sacramento State are Sac State Green (Pantone 343) and Sac State Gold (Pantone 4525). The consistent representation of these primary colors distinctly identifies the University and reinforces its brand. The Sac State Green is dominant to the Sac State Gold. In the region, we like to think we own the color green. COLOR COMBINATIONS TO AVOID The color combination of blue and gold is not to be used as it can be construed as similar to the UC system. Sac State Green Sac State Gold To further differentiate Sacramento State, the blues available in the expanded color palette are more teal and Pantone 343 C Pantone 4525 C aqua than royal or dark blue. Avoid combining palette colors Hornet Yellow, Sac State Gold, Ginkgo Gold, ~CMYK: 89-19-72-60 ~CMYK: 9-12-47-18 California Poppy and No. 2 Pencil Yellow with American River Teal, Blum Gum Eucalyptus or Blue Book Cyan. Pantone 343 U Pantone 4525 U ~CMYK: 91-15-80-47 ~CMYK: 8-10-44-15 RGB: 0-78-56 RGB: 196-182-129 HEX: 043927 HEX: c4b581 [email protected] Sacramento State Brand Book | Spring 2015 Identity Style Guide | Visual Elements 48 Colors Palettes Sac State Gold has changed! Old Sac State Gold was FORMAL VOICE COLOR PALETTE PMS 4515, now PMS 4525. Redwood Grove Sac State Green Stinger Green Evergreen Ash Spruce Green White Birch Sac State Gold Hornet Yellow Green Pantone 343 C Pantone 341 C Pantone 347 C Pantone 369 C Pantone 616 C Pantone 4525 C Pantone 110 C Pantone 560 C ~CMYK: 89-19-72-60 ~CMYK: 95-5-82-24 ~CMYK: 93-0-100-0 ~CMYK: 68-0-100-0 ~CMYK: 10-5-49-6 ~CMYK: 9-12-47-18 ~CMYK: 2-22-100-8 ~ CMYK: 79-30-63-80 Pantone 343 U Pantone 341 U Pantone 347 U Pantone 369 U Pantone 616 U Pantone 4525 U Pantone 110 U Pantone 560 U ~CMYK: 91-15-80-47 ~CMYK: 96-5-80-23 ~CMYK: 71-0-72-0 ~CMYK: 55-0-92-3 ~CMYK: 17-11-52-0 ~CMYK: 8-10-44-15 ~CMYK: 4-17-98-7 ~CMYK: 85-32-79-59 RGB: 0-78-56 RGB: 0-132-83 RGB: 0-170-79 RGB: 88-185-71 RGB: 218-212-144 RGB: 196-182-129 RGB: 230-183-17 RGB: 0-46-35 STANDARD VOICE COLOR PALETTE Ginkgo Gold California Poppy Kumquat Orange Guy West Bridge Red Maple Pomegranate Mulberry Princess Tree Pantone 7406 C Pantone 124 C Pantone 131 C Orange Pantone 7599 C Pantone 202 C Pantone 689 C Purple ~CMYK: 0-20-100-2 ~CMYK: 0-30-100-0 ~CMYK: 2-39-100-10 Pantone 153 C ~CMYK: 0-85-98-20 ~CMYK: 9-100-64-48 ~CMYK: 24-89-5-37 Pantone 7670 C Pantone 7406 U Pantone 124 U Pantone 131 U ~CMYK: 5-64-100-17 Pantone 7599 U Pantone 202 U Pantone 689 U ~CMYK: 80-74-0-0 ~CMYK: 1-17-93-3 ~CMYK: 2-30-98-8 ~CMYK: 3-36-97-9 Pantone 153 U ~CMYK: 0-72-83-22 ~CMYK: 12-88-67-34 ~CMYK: 40-78-23-12 Pantone 7670 U RGB: 250-198-6 RGB: 235-171-33 RGB: 221-151-26 ~CMYK: 5-52-97-14 RGB: 198-64-29 RGB: 132-0-41 RGB: 139-52-109 ~CMYK: 73-62-0-2 RGB: 198-103-29 RGB: 78-88-166 American River Teal Desert Olive Pineapple Guava Squirrel Brown Black Walnut Pantone 3155 C Pantone 384 C Pantone 611 C Pantone 140 C Pantone 7532 C ~CMYK: 100-9-29-47 ~CMYK: 26-4-99-35 ~CMYK: 7-1-89-10 ~CMYK: 19-49-100-54 ~CMYK: 23-37-45-65 If you are not printing in Pantone colors please use the CMYK Pantone 3155 U Pantone 384 U Pantone 611 U Pantone 140 U Pantone 7532 U breakdown on this page (C=coated, U=uncoated.) ~CMYK: 100-6-31-34 ~CMYK: 27-6-95-26 ~CMYK: 5-3-100-13 ~CMYK: 14-28-90-35 ~CMYK: 14-23-33-52 Add swatches using the “Pantone + Color Bridge Coated” when RGB: 0-100-144 RGB: 112-140-44 RGB: 214-220-52 RGB: 117-86-39 RGB: 93-78-63 creating files in Illustrator and InDesign. Avoid combining gold or yellow with teal, blue or cyan as they represent another local University’s colors. CASUAL VOICE COLOR PALETTE No.2 Pencil Yellow Flamin’ Hot Orange Rose Garden Red Phlagleblast Blue Gum Blue Book Cyan Apple Green Bike Lane Lime Pantone 116 C Pantone 7579 C Pantone 193 C Fuchsia Eucalyptus Pantone 326 C Pantone 361 C Pantone 382 C ~CMYK: 0-14-100-0 ~CMYK: 0-74-100-0 ~CMYK: 2-99-62-11 Pantone 513 C Pantone 7467 C ~CMYK: 81-0-39-0 ~CMYK: 77-0-100-0 ~CMYK: 28-0-100-0 Pantone 116 U Pantone 7579 U Pantone 193 U ~CMYK: 53-99-0-0 ~CMYK: 97-0-30-0 Pantone 326 U Pantone 361 U Pantone 382 U ~CMYK: 0-19-100-0 ~CMYK: 0-56-89-0 ~CMYK: 3-89-49-9 Pantone 513 U Pantone 7467 U ~CMYK: 68-0-36-0 ~CMYK: 56-0-87-0 ~CMYK: 33-0-85-0 RGB: 255-205-0 RGB: 222-92-43 RGB: 191-13-62 ~CMYK: 41-82-0-0 ~CMYK: 76-0-30-0 RGB-C: 21-170-166 RGB: 55-167-72 RGB: 191-208-39 RGB: 135-38-113 RGB: 0-163-173 [email protected] Sacramento State Brand Book | Spring 2015 Identity Style Guide | Visual Elements 49 Colors Formal Voice FORMAL VOICE COLOR PALETTE Formal voice materials MUST have 90% of the following colors with Sac State Green as Sacramento State is associated with the color green. the dominant color: It is the color of the University logos and logotypes, it embodies the lush landscape of our campus, implies Redwood Grove Green Sac State Green Stinger Green Evergreen Ash new growth and reflects the community’s love of nature Pantone 560 Pantone 343 Pantone 341 Pantone 347 and the environment. Sacramento State’s gold reflects strength, pride, sophistication, excellence and our geopolitical distinction as California’s capital university. The combination of the green and gold colors embody the essence of Sacramento State. The formal palette is a family of greens and golds. It includes several tones of green ensuring Spruce Green White Birch Sac State Gold Hornet Yellow creative options. Pantone 369 Pantone 616 Pantone 4525 Pantone 110 When creating official or formal Sacramento State collateral, green and gold should always be the prominent colors, with green the dominant color. When creating a formal piece colors from the standard voice palette may be used as an accent. An accent in this case is defined as not covering more than 10% of the total communication. Sac State Gold has changed! Please note: American River Teal may not be used next Old Sac State Gold was to Sac State Gold, Ginkgo Gold, Hornet Yellow or PMS 4515, now PMS 4525. California Poppy. Formal voice materials MAY have up to 10% of the following colors: Ginkgo Gold California Kumquat Guy West Red Maple Pomegranate Mulberry Pantone 7406 Poppy Orange Bridge Orange Pantone 7599 Pantone 202 Pantone 689 Pantone 124 Pantone 131 Pantone 153 Princess Tree American River Desert Olive Pineapple Squirrel Brown Black Walnut Purple Teal Pantone 384 Guava Pantone 140 Pantone 7532 FIND IT ONLINE Pantone 7670 Pantone 3155 Pantone 611 Downloadable swatch palettes are available for InDesign, Illustrator and Photoshop, visit the Brand Center at csus.edu/brand/colors.html. [email protected] Sacramento State Brand Book | Spring 2015 Identity Style Guide | Visual Elements 50 Web Colors WEB COLOR GUIDELINES FORMAL VOICE COLOR PALETTE – WEB Web communications reach broad audiences and should be presented only in standard or formal voice. The web Redwood Grove Sac State Green Stinger Green Evergreen Ash Spruce Green Sac State Gold colors shown on the right are from the University’s formal Green Pantone 343 C Pantone 341 C Pantone 347 C Pantone 369 C Pantone 4525 C and standard color palettes with additional golds in the Pantone 560 C RGB: 0-78-56 RGB: 0-132-83 RGB: 0-170-79 RGB: 88-185-71 RGB: 196-182-129 formal palette for web design only. RGB: 0-46-35 HEX: 043927 HEX: 00573d HEX: 0fa153 HEX: 58b947 HEX: c4b581 HEX: 021e14 A formal voice web page must have 90% of its color come from the formal palette with Sac State Green as the dominant color. The remaining 10% of the page may use accent colors from the standard voice palette. Hornet Yellow Web-Only Color Web-Only Color Web-Only Color Web-Only Color Web-Only Color Pantone 110 C RGB: 170-152-94 RGB: 203-183-120 RGB: 207-182-104 RGB: 225-197-122 RGB: 240-225-176 A standard voice web page must have at least 30% of RGB: 230-183-17 HEX: aa985e HEX: cbb778 HEX: cfb668 HEX: e1c57a HEX: f0e1b0 its color as Sac State Green and Sac State Gold, with Sac HEX: e6b711 State Green as the dominant color.
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  • Download Tech Sheet

    Download Tech Sheet

    AZU RE SEEDING T Dates: Spring and fall when soil temperatures are above 60°F or EC higher. Fine fescue is generally slow to tiller once germinated, H SH so higher soil temperatures and increasing photoperiod in the spring or warm soils with decreasing photoperiod in the fall EET BREEDER provide an optimal environment for seedling establishment. Rutgers University and Blue Moon Farms Rates: 4.0-5.0 lbs./1,000 ft.sq. Seed count of Azure is generally 680,000 seeds per pounds and dependent on the year of harvest, DESCRIPTION location of production and seed production practices. Azure sheep’s fescue is an extremely fine bladed bunchgrass that Depth: Sow at ¼ to ½ inch. produces a dense sward and distinct deep teal blue colored turf. Azure establishes rapidly from seed, yet is one of the slowest growing grasses commercially available. Azure exhibits drought and arid climate heat tolerance and has a unique dehydration avoidance mechanism allowing it to remain green under drought stress induced dormancy. Its deep blue teal color intensifies under heat and drought stress. Application Azure was bred specifically for improved shade tolerance, tolerance to infertile soils and reduced maintenance conditions. Azure is best adapted in northern regions of the temperate cool-season turfgrass adaptation zone where heat and humidity related diseases are minimized. It can be successfully utilized in full sun or shade, in parks, playgrounds, commercial sites, golf course roughs and wild flower and native seed mixtures. In poly species mixtures Azure is compatible in turfgrass mixtures containing Kentucky bluegrass, perennial ryegrass, colonial bentgrass, other fine fescues and wildflower and native grasses, legumes and forbs.