MEDIA KIT 2019

TRANS HIGHWAY USERS:

Commuters Commercial Truckers Leisure RV Leisure Auto

NEEDED SERVICES:

Fuel Restaurants Accommodations Attractions & Museums Events & Festivals goyellowhead.com

Interesting & Unique

Experience the history of the west while exploring the Yellowhead Highway LocalOn theBrews Trail — BY MATTHEW STEPANIC Make Your Mark 1 2

6 8 5 7 raft Beer 4 Breweries have 3 Cbeen steadily growing in popularity, and we understand why! 9

on the Open Road! hough it’s only officially been open abandoned railway bed would be the ideal Each brewery comes with In 1859, gold was discovered in the federal investment and was generally re-built 10 since 1970, when you drive along the Horsefly River causing a flood of travellers foundation for the road. and paved by 1969. Earlier in 1947, the Trans its own unique story, and Yellowhead Highway, you’re driving to the area dreaming of immense and fast As automobile popularity was rising, and Canada Yellowhead Higway Association was along a road paved with hundreds of wealth. One group known as the Overlanders, travelling the was difficult formed to work with the communities along the beer tells it. Here is a Tyears of history and adventure. Your road trip made up of 115 men and one woman from for the average car, the two decided to offer a the highway to help develop the safety and list of some of the ones 11 follows the footsteps of fearless fur traders, , travelled through the challenge to Westerners — anyone who could economies along the burgeoning route. After 12 you may come across Cariboo Gold Rush hopefuls, and daredevil based on the advice of a party of miners they traverse the entire road by car would be offered many voyages and ventures, the Yellowhead Model T Ford drivers! met in Fort . Over their months- a prize similar to the one sought by Cariboo Highway was officially opened on August 15, while travelling across the The Yellowhead’s most famous traveller long journey, they suffered many losses and Gold Rush hopefuls: a gold medal. So on June 17, 1970, by B.C. Premier W.A.C. Bennett. Yellowhead Highway! — and the highway’s namesake — is Pierre separations, but their trip was successful and 1922, Charles Neiymer and Frank Silverthorne Today, the Yellowhead Highway stretches Bostonais who was an Iroquois Métis guide is still known as one of the most impressive departed in a 4x4 and, the following week, 2,960 km across the four Western provinces A PRINCE RUPERT in the early 1800s. He led countless fur journeys in travel history. George Gordon and J. Sims left Edmonton in a of Canada, containing in its path five national Wheelhouse Brewing 217 1st Avenue East traders through the seemingly impassable Half a century after Bostonais, the Model T Ford. Both pairs arrived in Victoria on parks, 90 provincial parks, and countless wheelhousebrewing.com Rocky Mountains, the first being James Canadian National Railway constructed a July 4 and were awarded gold medals. national historic sites. The road begins in B TERRACE McMillan in 1825, a chief trader with the line along that same route, which they called Despite the attention this event created, it downtown where fur traders and Know your Hudson’s Bay Company. He also led the rival the Yellowhead Trail. However, it wasn’t until still wasn’t until the Second World War that voyageurs met, and continues through the Sherwood Mountain Brewhouse limits! Please #101-4816 Hwy 16 West The historic Trans Canada Yellowhead Highway is a major North West Company through his route as after the First World War that people began to the road saw much development. During prairies and Rocky Mountains to the pristine don’t drink and sherwoodmountain.beer well. French voyageurs referred to him as conceive of a car-worthy road in its place. In the war, displaced Japanese Canadians in islands of the on the West Coast. drive. Tête Jaune (which translates to Yellowhead) 1921, a CNR surveyor and the president of the internment camps were forced to work on Some incredible adventures have been had C VALEMOUNT Three Ranges Brewing Co. because of the blonde streaks in his hair Edmonton Automobile Association formed the road. Their labour built a path through on the legendary Yellowhead Highway — we 1160 5th Avenue — and so his route became known as the a committee to lobby for the creation of the Jasper and into the Fraser Valley. With all of hope Go Yellowhead helps you make yours a threeranges.com PHOTO CREDITS: TRANS CANADA YELLOWHEAD HIGHWAY ASSOCIATION ARCHIVES ARCHIVES ASSOCIATION ASSOCIATION HIGHWAY HIGHWAY YELLOWHEAD YELLOWHEAD CANADA CANADA TRANS TRANS CREDITS: CREDITS: PHOTO PHOTO Yellowhead Pass. Yellowhead Highway. Both believed that the these improvements, the road received more memorable one! STOCK.ADOBE.COM/HAYWIREMEDIA CREDIT: PHOTO economic driver for all those communities and businesses 20 GO Yellowhead 2018 goyellowhead.com 21 12 GO Yellowhead 2018 located on or near the highway. Adventurous & Leisurely British Columbia How do we convert a traveller passing THE GUIDE IS AVAILABLE AT through into a traveller who stops and uses services and adds to the economic The most eastern stretch of the highway runs through , local, provincial & chamber of commerce visitor where the Yellowhead Highway viability of your community? The Go •• ends in Winnipeg.

The Municipality of Russell-Binscarth is the Yellowhead Travel Guide plays an gateway to several outdoor sites, including Asessippi Ski Area & Resort, Asessippi Provincial Park, Lake of the Prairies, and information centres Spear Lake. Stop at Minnedosa Beach and enjoy the Adventure important role in informing and educating sandy beaches, take a swim, have a picnic, or rent a kayak and head out on the water! Helicopter Skiing The beach is about 15km from downtown If you’re looking to get away from the Minnedosa and in the winter is cleared for crowds to off-trail, fresh powder, heliskiing pond hockey and ice fishing! is for you! Enjoy a quick flight to the top of travellers of the many services, attractions, If you’re looking for some history, visit the trail, and follow your experienced guide the Margaret Laurence Home in . down the mountain. MANITOBA Laurence was an iconic Canadian author. You • Mike Wiegele Helicopter Skiing, Blue River select hotels, campgrounds & RV sites can also tour the Farmery Estate Brewery, wiegele.com community events, and festivals offered •• which is one of the few breweries in the world • Crescent Spur Heli Skiing, Crescent that grows its own wheat and hops and brews Spur crescentspurheliskiing.com it on site! • Bearpaw Heli-Skiing, Make sure to stop at “Happy Rock” in Sinclair Mills Gladstone and get your picture taken with bearpawheliskiing.com year-round. It has a well-established this iconic mascot. “Happy Rock” was featured Whitewater Rafting • Yellowhead in 2010 by Canada Post on a commemorative Heli-Tours, Valemount Regardless of your stamp. yhlhelitours.com experience, these rafting The last stop of the Yellowhead Highway companies have an distribution program covering all four attractions, historic sites & museums is Winnipeg, the capital and largest city Aerial Stunts adventure for you! • in Manitoba. Winnipeg is home to over Get your blood pumping • Interior Whitewater • Expeditions, Wells Gray Park 25 museums, festivals, and an internally with some zipline, free-fall, acclaimed ballet company. A must-visit while and drop adventures! interiorwhitewater.com in Winnipeg is The Forks, a historic site where • Treetop Flyers at Chase • Whitewater provinces. The popularity of the Go warehouses have been turned into shops and Canyon, Chase treetopflyers.ca Rafting, Valemount mountrobsonwhitewater.com restaurants right on the intersection of the • WildPlay Element Parks, Kelowna PHOTO CREDIT: ASSINIBOINE PARK CONSERVANCY PARK ASSINIBOINE CREDIT: PHOTO Conservancy Assiniboine and Red rivers. wildplay.com PHOTO CREDITS: STOCK.ADOBE.COM/STEVE ROSSET; TREETOP FLYERS; TOURISM VALEMOUNT/TED ZIMMERMAN CREDITS: PHOTO BARKERVILLE PARK; STOCK.ADOBE.COM HISTORIC& TOWN Yellowhead Travel Guide is confirmed by •• selected fuel centres along the highway 52 goyellowhead.com 53 24 GO Yellowhead 2018 the virtual 100% pickup we experience every year. Not everyone travelling along We also supply guides to visitor information centres along the the highway has access to Wi-Fi and may American border, allowing them to fulfill the many request for Location Highlights

be reluctant to use up their data plans. Our information on what the traveller can expect when they reach LOIS HOLE CENTENNIAL GOOD SPIRIT LAKE PROVINCIAL PARK PROVINCIAL PARK West of Edmonton and 55 km northwest of UNESCO goyellowhead.com website satisfies all on- the Trans Canada Yellowhead Highway. St. Albert Rated one of the Top Ten Beaches Over 220 species of birds have in Canada! Designated been recorded in the park. Sites VERMILION PROVINCIAL PARK NATIONAL PARK 80 km west of Vermilion There are 18 UNESCO Family PRINCE ALBERT line research and inquires. Protects scenic marshes and designated sites in Canada. NATIONAL PARK oxbow lakes. Two are on the Yellowhead Near Waskesiu Lake Highway, and one is a UNESCO Activities Contains a protected white Biosphere Reserve! NATIONAL PARKS pelican nesting colony and free- ranging plains bison. SGANG GWAAY ON Get a bird’s eye view of and the HAIDA GWAII South Saskatchewan River as you soar Get out and stretch your legs at Located around Jasper GoExplore! Explore! Located on a small island off over them in a Hot Air Balloon! Saskatoon, The largest of Canada’s Rocky one of these parks! All Nationalnational the beautifully rugged, Pacific sundanceballoons.com Mountain Parks, known for its Manitoba west coast of the Queen stunning glaciers. Parksparks require a Parkpark Passpass if you’re ASESSIPPI PROVINCIAL PARK Charlotte Islands, are remains Just off the Yellowhead in Maintou Beach is planning to stop. Passes can be 16 km west of Riding Mountain of ancient Haida villages that Canada’s largest indoor mineral springs spa. Near National Park contain cedar long houses, While there, you can visit Little Manitou Lake, purchased at the park gates. Famed for its wild bison herds Protects mixed grass prairie, and 32 carved totemic which is known for its healing powers. The and is part of the Beaver Hills aspen, and burr oak woodlands. mortuary and memorial water is unsinkable due to the dense mineral Dark Sky Preserve. poles, that illustrate the Haida content! Manitou Beach, watrousmanitou.com BEAUDRY PROVINCIAL PARK people’s art and way of life. 10 km west of Winnipeg Explore the waterways in a FRANCOIS LAKE Protects large basswood, CANADIAN ROCKY canoe during summer, or PROVINCIAL PARK British Saskatchewan cottonwood, and maple trees, as MOUNTAIN PARKS cross-country ski in the 12 km southwest of The Canadian Rocky Mountain winter. Don’t know how WILLIAM A. SWITZER well as rare tall-grass prairie. High-quality moose habitat and BRONSON FOREST Parks are comprised of Banff, to do either? That’s Columbia PROVINCIAL PARK PROVINCIAL PARK NORRIS LAKE • Detailed content for each • Off-highway adventures & abundant history. Jasper, Kootenay and Yoho okay! CanoeSki offers Between Grande Cache 90 km northeast of PROVINCIAL PARK NAIKOON PROVINCIAL PARK MOUNT ROBSON national parks and Mount lessons for those and Hinton Great fishing, beaches, and home 62 km northwest of Winnipeg Northeast tip of , PROVINCIAL PARK Robson, Mount Assiniboine just trying it out or Foothills region filled with thick to a band of wild horses. Waterskiing, swimming, and Haida Gwaii 90 km east of McBride and Hamber provincial rentals for those ready forests and wildlife such as elk, fishing for northern pike. Almost 100 km of beaches, rare Mt. Robson is the highest peak in THE BATTLEFORDS parks. They are studded with to tackle them on moose, and bears. of the following provinces: attractions—insider tips for plants, and wildlife. rugged mountain peaks, their own. Saskatoon, the . PROVINCIAL PARK WINNIPEG BEACH EDITORIAL icefields, glaciers, alpine OBED LAKE PROVINCIAL PARK 38 km north of PROVINCIAL PARK canoeski.com SEVEN SISTERS WELLS GRAY PROVINCIAL PARK 49 km west of Edson Known for its beaches and sand 50 km northeast of Winnipeg meadows, lakes, waterfalls, PROVINCIAL PARK Off the Yellowhead Highway Three small lakes and flourishing dunes. This historic and popular resort cave systems, deeply incised South of Kitwanga, between near Clearwater wetlands are home to the town has a ton of amenities. canyons, and the Burgess Terrace and Hazelton Known as “Waterfall Park,” PIKE LAKE PROVINCIAL PARK British Columbia, Alberta, both Commercial and Leisure endangered Trumpeter Swans. Shale fossil site. A blend of coastal, interior, and Helmcken Falls is higher than 29 km southwest of Saskatoon BIRDS HILL PROVINCIAL PARK northern features with plenty of Niagra Falls! SUNDANCE PROVINCIAL PARK This park has fully furnished 24 km north of Winnipeg BEAVER HILLS BIOSPHERE wildlife. 100 km east of Jasper cabins for rent and easy access Great cycling along Pine Ridge Only 20 minutes east of BABINE MOUNTAINS National Park to the sand dunes. Bike Trail and Bluestem Mountain Edmonton rests the newest NATIONAL PARK Old-growth forest, hoodoos, and Bike Trail. UNESCO biosphere, which Saskatchewan, Manitoba Traffic PROVINCIAL PARK BLACKSTRAP GWAII HAANAS NATIONAL wetland. supports a high diversity History 4 km east of Smithers PROVINCIAL PARK GRAND BEACH PROVINCIAL PARK MARINE CONSERVATION of both boreal forest and This isolated park protects PEMBINA RIVER 45 km southeast of Saskatoon 80 km northeast of Winnipeg AREA RESERVE & HAIDA parkland species. This Visit the Western Development Museum to see what life CONTENT sub-boreal spruce and alpine PROVINCIAL PARK Mount Blackstrap was Lake Winnipeg is one of the HERITAGE SITE distinctive landscape over the past century has looked like. The museum has a tundra. Between Entwistle and constructed to host the 1971 largest fresh water lakes in the Located in Haida Gwaii (formerly encompasses 1,572 sq km, variety of displays that celebrate the settlers, as well as Evansburg Canada Winter Games. world. UNCHA MOUNTAINS RED HILLS Queen Charlotte Islands) with over 35 separate lakes, an extensive outdoor display of stream traction engines, PROVINCIAL PARK Take in the sandstone cliffs while gas tractors, plows, and harvesting equipment. Yorkton, Made up of 138 islands that GREAT BLUE HERON NATIONAL PARK wetlands, and streams. • Events listings 30 km south of Burns Lake on a tube ride down the river. wdm.ca preserves Haida culture and PROVINCIAL PARK Explore the area by accessing RIDING MOUNTAIN The Pony Express was located incredible wildlife. WABAMUN LAKE 45 km north of Prince Albert the Beaver Hills Biodiversity Learn the role the North West Mounted Police played NATIONAL PARK on the west end of this park PROVINCIAL PARK Saskatchewan’s newest Trail, 4.5 km south of Hwy 16 in the development of the Canadian West at the Near Wasagaming that is great for backcountry 60 km west of Edmonton provincial park with great near Strathcona County, AB. Fort Battleford National Historic Site. This historic Protects boreal forest, aspen camping. Stroll around the boardwalk, bird beaches and camping. fur-trading fort was built in 1876. North Battleford, Fold out map parkland, and mixed-grass prairie. PHOTOPHOTO CREDIT: CREDIT: TRAVEL TRAVEL ALBERTA/RYAN ALBERTA/RYAN BRAY BRAY watch, or enjoy water sports. ADVENTURE CREDITS: MOUNTAIN PHOTO BLUE PARK; STOCK.ADOBE.COM/TREK6500 PHOTOGRAPHYHUSZAR STOCK.ADOBE.COM/LITTLESTOCKER; SASKATCHEWAN/GREG CREDITS: TOURISM PHOTO TOURISM; WATROUS-MANITOU pc.gc.ca/eng/lhn-nhs/sk/battleford/index.aspx INCLUDES • National & Provincial parks 8 GO Yellowhead 2018 goyellowhead.com 9 goyellowhead.com 47

MEDIA KIT 2019 TANNER YOUNG PUBLISHING goyellowhead.com FIRST IMPRESSIONS MATTER * TOTAL NUMBER OF THE RIGHT MESSAGE • IN THE RIGHT PLACE • AT THE RIGHT TIME Distribution DISTRIBUTION OUTLETS: 274 How will you make your first impression? * Subject to change

• Ramada Hotel & Conference • Dow Centennial Centre, Fort • Ramada Inn & Water Park, • Field Visitor Information • Northern B.C. Tourism • Duck Mountain Prov. Park, • Town of Watrous Visitor Alberta 49% Centre, Edmonton Saskatchewan Centre, Field Association, Prince George Kamsack Information Centre, Watrous • Northlands Park, Edmonton • Elk Island National Park, Fort • Roadking Super 8 Sherwood • Fort St. James Information • Prince George Airport, Prince • Langenburg Chamber of • Arrowhead Motor Inn, • Crownsnest Pass Information • Travelodge East, Edmonton Saskatchewan Park, Sherwood Park Centre, Fort St. James George Commerce, Langenburg Wynyard Centre, Blairmoore • Eastglen Motor Inn, Edmonton • Town of Grande Cache, Grande • Sherwood Park Visitor • Fort St. John Visitor • Railway & Forestry Museum, • Langham Visitor Information • Town of Wynyard Visitor Information Centre, Fort St. Prince George • Bonnyville Chamber of • Best Western North Cache Information Centre, Sherwood Centre, Langham Information Centre, Wynyard Commerce, Bonnyville • Airport, Grande Park John • Museum of Northern BC, • River Valley RV Park, Langham Edmonton, Edmonton • Good Spirit Lake Provincial • Airport- Information Prairie • Strathcona County, Sherwood • Fort St. John Information Prince Rupert • Lanigan Visitor Information • AMA-Provincial Distribution, Centre, Fort St. John Park, Yorkton Centre, Calgary Edmonton • Grande Prairie Regional Park • Prince Rupert Visitor Centre, Lanigan • Glowing Embers RV Park, • Village of Fraser Lake Visitor Information Centre, Prince • RM of Orkney, Yorkton • Canmore Information Centre, • TransCanada Yellowhead Hwy Tourism, Grande Prairie • Visitor Information Information Centre, Fraser Rupert Canmore Association, Edmonton • Grande Prairie Visitor Centre, Lashburn • Tourism Yorkton, Yorkton • Grove Motor Inn, Spruce Grove Lake • Queen Charlotte Info Centre, • Devonian Botanic Garden, • Strathcona Farmers’ Market, Information Centre, Grande • Lloydminster Information Devon Prairie • Nova Inn, Spruce Grove • Golden Visitor Info Centre, Queen Charlotte Centre, Lloydminster Edmonton Golden • West Coast Mountain Manitoba 8% • Leduc# 1 Energy Discovery • Four Points by Sheraton South, • Hinton/Jasper KOA • Travelodge Spruce Grove, • Town of Maidstone Visitor Centre, Devon Campground, Hinton Spruce Grove • Granisle Information Centre, Campers, Richmond Information Centre, Maidstone Edmonton Granisle • Drumheller Tourism, • Town of Hinton Visitor • Spruce Grove Visitor • Haida Heritage Centre, • Maple Creek Info Centre, • Village of Binscarth, Binscarth Drumheller • Travelodge Edmonton South, • Hazelton Visitor Information Skidgate, Haida Gwaii Edmonton Information Centre, Hinton Information Centre, Spruce Maple Creek • Town of Birtle, Birtle • , Grove Centre, Hazelton • Capri Motor Inn, Smithers • Radisson Hotel & Convention • Hinton Information Centre, • Travelodge Melfort, Melfort • Riverbank Discovery Centre, Edmonton Hinton • Apex Casino, St Albert • Kispiox Cultural Information • Taylor Visitor Information, Centre, , Hazelton • Tourism Moosejaw, Moosejaw Brandon • Legislative Visitor Information • St Albert Visitor Information Taylor • Mettera Hotel, Edmonton • Village of Innisfree Visitor • Fleming Visitor Information • Gladstone Visitor Information Centre, Edmonton Information Centre, Innisfree Centre, St Albert • Hope Information Centre, Hope • Regional District of Kitimat- • TELUS World of Science— Centre, Moosomin Centre, Gladstone • Fairmont , • Astoria Hotel, Jasper • St. Albert Inn, St Albert • District of Houston Visitor Stikine Visitor Information Edmonton, Edmonton Information Centre, Houston Centre, Terrace • Allen Sapp Gallery, North • Minnedosa Visitor Edmonton • Becker’s Chalets, Jasper • St. Paul Information Booth, • Casino Yellowhead, Edmonton • Houston Chamber of • Terrace & District Chamber Battleford Information Centre, • Courtyard by Marriott • Clearwater Mgmt Ltd., Jasper St. Paul Downtown, Edmonton • Yellowhead Inn, Edmonton Commerce, Houston Visitor Information Centre, • Battlefords Inn, North Minnedosa • Jasper Activity Centre, Jasper • Multicultural Heritage Centre, Terrace Battleford • City Hall - Newcomer & Citizen • DoubleTree by Hilton, Stony Plain • Hudson’s Hope Visitor • Minto Visitor Information Welcome Centre, Edmonton Edmonton • Jasper Information Centre, Information Centre, Hudson’s • Nor-Burd RV Sales & Service, • Battlefords Tourism, North Centre, Minnedosa Jasper • Stony Plain & District Visitor Battleford • Best Western Plus City Centre, • Hilton Garden Inn West Hope Terrace • Chicken Corral Restaurant, • Jasper Inn, Jasper Information Centre, Stony Plain • Battlefords Visitor Information Edmonton Edmonton, Edmonton • Visitor Information • Valemount & Area Chamber of Neepawa • Jasper-Yellowhead Museum & • Travelodge Stony Plain, Stony Centre, Kamloops Commerce, Valemount Centre, North Battleford • The Westin Hotel, Edmonton • Quality Inn West Edmonton, Plain • Enns Brothers, Neepawa • Delta Centre Suite Hotel, Edmonton Archives, Jasper • Thompson Nicola Regional • Valemount Hotel, Valemount • David Laird Campground, • Valleyview Visitor Information District Visitor Information North Battleford • Town of Neepawa, Neepawa Edmonton • Best Western—Westwood Inn, • Jasper Tourism & Commerce, • Tete Jaune Lodge, Valemount Centre, Valleyview Centre, Kamloops • Port of Lyleton - Canadian • Sutton Place Hotel, Edmonton Edmonton Jasper • British Columbia Automobile • The Battleford Provincial Park, • Mount Robson Inn, Jasper • Ukrainian Cultural Heritage • Kelowna Truck & RV Ltd, Association, Victoria North Battleford Customs Office, Pierson • Chateau Lacombe Hotel, • Travelodge Edmonton West, Village, Vegreville • National Car Rental, Jasper Kelowna • Westbank Info Centre, • North Battleford Chamber of • City of , Edmonton Edmonton • Vegreville & Dist. Chamber of • Kitimat Chamber of Westbank Commerce, North Battleford Portage la Prairie • Comfort Inn & Suites • Hampton Inn & Suites West, • Tonquin Inn , Jasper Commerce, Vegreville Commerce, Kitimat • Williams Lake Chamber of • North Portal Border Crossing/ Downtown, Edmonton Edmonton • Jasper National Park/Jasper • Vermilion Economic • Fort La Reine Museum, Heritage Railway Station, • Traveland Leisure Vehicles, Commerce, Williams Lake Duty Free, North Portal Portage la Prairie • Days Inn & Suites Downtown, • Wingate Inn, Edmonton Development, Vermilion Langley Edmonton Jasper • Preeceville Information Centre, • Town of Rossburn, Rossburn • Holiday Inn Express Hotel & • Wabamun Visitor Information • Travelhome, The RV Preeceville • Best Western City Centre, Suites West, Edmonton • Village of Kitscoty Visitor Centre, Wabamun • Russell and District Chamber Marketplace, Langley Saskatchewan • Prince Albert National Park, Edmonton • Days Inn and Suites West Information Centre, Kitscoty • Walsh Info Centre, Walsh of Commerce, Russell • Lamont County, Lamont • Visitor Information Prince Albert • Holiday Inn Express South, Edmonton, Edmonton • Forest Interpretive Centre, Masset 20% • Shoal Lake Visitor Information Edmonton • Edmonton International • Radisson Visitor Information • Executive Royal Hotel, Centre, Whitecourt • McBride Travellers Inn & Centre, Radisson Centre, Shoal Lake • Super 8 South, Edmonton Edmonton Airport-Info Booth, Leduc Restaurant, McBride • Batoche National Historic Site, • 20th Century Antiques & • RM of Yellowhead, Strathclair • Sawridge Inn & Confernece • Comfort Inn West, Edmonton • Days Inn & Conference Centre • McBride Visitor Information Batoche Centre, Edmonton Airport, Leduc Collectables, Radisson • Riding Mountain National Park, • Sandman Hotel, Edmonton British Columbia Centre, McBride • Eiling Kramer Campground, • Econo Lodge South, Edmonton • Leduc & District Visitor • Canadian Automobile Wasagaming • Continental Inn, Edmonton • Nicola Valley Heritage Society/ Battleford • Delta Edmonton South, Information Centre, Leduc 22% Association Saskatchewan, • Travel Manitoba, Winnipeg Ballie House, Merritt • Fort Battleford National Regina Edmonton • Inn, • Best Western - Wayside Inn, • Canadian Automobile Edmonton • Travelodge Merritt, Merritt Historic Site, Battleford • Radisson South, Edmonton Lloydminster • South Cariboo Visitor • Tourism Saskatchewan, Association Manitoba, • Courtyard by Marriot West, • Merritt Visitor Info Centre, • RM of Great Bend Visitor Regina • Holiday Inn South, Edmonton • City of Lloydminster Information Centre, 100 Mile Information Centre, Borden Winnipeg Edmonton Merritt • Saltcoats Visitor Information • Best Western Cedar Park Inn, Visitor Information Centre, House • Holiday Inn & Suites West, • Mount Robson Visitor • Village of Borden Visitor Centre, Saltcoats • National Historic Sites Edmonton Lloydminster • Barkerville Historic Town, Information Centre, Mount Information Centre, Borden Manitoba, Winnipeg Edmonton Barkerville • Corman Park #344 Visitor • Ramada Inn South, Edmonton • Village of Mannville Visitor Robson • Town of Bredenbury, • Tourism Winnipeg, Winnipeg • Fantasyland Hotel, Edmonton Information Centre, Mannville • Barriere Info Center, Barriere Information Centre, Saskatoon • Best Western South • New Hazelton Visitor Centre, Bredenbury • Garden City Shopping Centre, Edmonton, Edmonton • Marriott Edmonton at River • Comfort Inn & Suites Medicine • Burns Lake Visitor Information • Gordon Howe Campground, New Hazelton • Churchbridge Visitor Saskatoon Winnipeg • Sandman Signature Hotel, Cree Resort, Edmonton Hat, Medicine Hat Centre, Burns Lake Information Centre, • Osoyoos Visitor Information • Park Town Hotel, Saskatoon Edmonton • Shaker’s Acres RV Park, • Milk River Information Centre, • Chilliwack Visitor Information Centre, Osoyoos Churchbridge • Hampton Inn & Suites South, Edmonton Milk River Centre, Chilliwack • Town of Colonsay Visitor • Pike Lake Provincial Park, • North Pacific Port Edward Saskatoon Other 1% Edmonton • Edson District of Chamber of • Oyen Visitor Information • Clearwater Valley Resort & Historical Society, Port Edward Information Centre, Colonsay • Chateau Nova Hotel & Suite, Commerce, Edson Centre, Oyen KOA, Clearwater • Town of Dalmeny Visitor • Riviera Motor Inn, Saskatoon • District of Port Edward Visitor • Waterdown Info Centres, Edmonton • Edson Garden Market IGA, • Rocky Mountain House Visitor • Dutch Lake Resort & RV Park, Information Centre, Dalmeny • Saskatchewan Regional Parks, Information Centre, Port Waterdown • Alberta Aviation Museum, Edson Information Centre, Rocky Clearwater Edward • Estevan Tourism Booth, Saskatoon Edmonton • Edson Visitor Information Mtn House • Lacarya Golf Course & RV Park, • City of Prince George Visitor Estevan • Saskatoon 16 West RV Park, • Blaine Visitor Center, Blaine, • Chateau Louis Hotel & Centre, Edson • Best Western Plus Sherwood Clearwater Information Centre, Prince • Visitor Information Saskatoon WA Conference Centre, Edmonton • Mountain Pizza & Steak Park, Sherwood Park • Wells Gray Country, Clearwater George Centre, Foam Lake • Western Development • West Glacier Visitor • Business House, Edson • Holiday Inn Express Sherwood • Clearwater Information Center, • Fraser-Fort George Regional • Humboldt Visitor Information Museum, Saskatoon Information Centre, West Association, Edmonton • , Edson Park, Sherwood Park Clearwater District, Prince George Centre, Humboldt • Tourism Saskatoon, Saskatoon Glacier, MT

MEDIA KIT 2019 TANNER YOUNG PUBLISHING goyellowhead.com

Print Rates Print Ad Sizes Ad Policies DISPLAY ADS NON-MEMBER MEMBER SAVE Display Ad Dimensions (width x depth) • The publisher will not assume right to add a keyline to frac- Full Page Bleed 5.125" x 8.125" Trim any responsibility for advertis- tional ads to differentiate them Back Cover 5.375" x 8.375" Bleed ing reproductions that do not from editorial. 4.625" x 7.625" Live area conform to the requirements • Late receipt of ad materials or Inside Covers listed below. Double Page Spread Bleed 10.25" x 8.125" Trim changes are subject to addi- Double Page Spread 10.5" x 8.375" Bleed • Advertisers and/or adver- tional charges. 9.75" x 7.625" Live area tising agencies assume full • The publisher owns all rights responsibility for all content Full Page 2/3 Page Vertical 2.9375" x 7.125" to advertisements and related For rates, please of advertisements. media produced by the com- 2/3 Page Vertical 1/2 Page Horizontal 4.5" x 3.5" • All advertising is subject to ac- pany. Advertiser purchases call 780-465-3362 1/3 Page Square 2.9375" x 3.5" ceptance by the publisher. only space and one time use of 1/2 Page Horizontal or email 1/3 Page Vertical 1.375" x 7.125" • The publisher reserves the artwork. 1/3 Page [email protected] 1/4 Page Vertical 2.125" x 3.5" 1/4 Page Vertical 1/6 Page Vertical 1.375" x 3.5" Ad Requirements 1/6 Page Vertical 1/8 Page Square 2.125" x 1.6875" Press Ready Files Proofs 1/12 Page Square 1.375" x 1.6875" • Please build your ad to the • SWOP certified hard-copy 1/8 Page Square exact size specified, with no proofs such as EPSON or FUJI excess white surrounding the are required as a colour ac- 1/12 Page Square image area. curate guide for reproduction • Ads intended to bleed should (PDF, tear sheets, colour laser be built to the publication’s or inkjet printer proofs are NOT Trim Size with images ex- acceptable for reference). Deadlines tending beyond that by an • Hard-copy proof must be gen- Double Page additional 1/4” on all sides. This erated from the same PDF file BOOKING MATERIAL STREET Spread Bleed can be done using the bleed that is supplied for publishing. Mar 1 , 2019 Mar 8, 2019 April 2019 settings in your software pro- gram. Keep all essential ele- Supplied Material For Ad ments (text & logos) 1/2” inside Design Services the TRIM. • Up to 1/4 page ads: image size Contacts • Do not include crop marks. minimum 6" x 4" at 300 dpi. 1/2 Horizontal 1/3 Square Sales [email protected] • Press-ready files must be • Half-page and full-page ads: supplied in PDF/X-1a format image size minimum 8" x 10" Publisher Rob Tanner, [email protected] to comply with industry at 300 dpi. Editor Meghann Tanner, [email protected] standards. • Text in digital format. Production Cheryl Lindquist, [email protected] • All files MUST be supplied Customer Relations Marie Tanner, [email protected] in CMYK colour mode. Any Web Ready Files non-process colours (i.e. RGB, • Web optimized files (JPG, Tanner Young Publishing Group Pantone) will be converted to GIF, PNG), maximum file size #1, 9301 50 Street, Edmonton, AB T6B 2L5 Canada CMYK. The publisher will not 100 KB. Full Page 2/3 be responsible for any colour 780-465-3362 | tanneryoung.com • Include 1 pixel border. Bleed 1/6 Vertical shifts that may result from this Vertical conversion. Delivery Information • All fonts must be embedded. • EMAIL traffic@tanneryoung. 1/3 • All images must be a mini- com up to 10 MB Vertical mum resolution of 300 dpi at 100% size. • HIGHTAIL hightail.com/u/ 1/8 1/12 Tanner-Young-Publishing- • The combined ink density of Group 1/4 CMYK colours should not ex- Vertical ceed 300%. • COURIER Tanner Young 1/8 1/12 Publishing Group • Do not apply trapping to #1, 9301 50 Street, Edmonton, PDF files. AB T6B 2L5 Canada

MEDIA KIT 2019 TANNER YOUNG PUBLISHING