MEDIA KIT 2019 TRANS CANADA HIGHWAY USERS: Commuters Commercial Truckers Leisure RV Leisure Auto NEEDED SERVICES: Fuel Restaurants Accommodations Attractions & Museums Events & Festivals goyellowhead.com Interesting & Unique Experience the history of the west while exploring the Yellowhead Highway LocalOn theBrews Trail — BY MATTHEW STEPANIC Make Your Mark 1 2 6 8 5 7 raft Beer 4 Breweries have 3 Cbeen steadily growing in popularity, and we understand why! 9 on the Open Road! hough it’s only officially been open abandoned railway bed would be the ideal Each brewery comes with In 1859, gold was discovered in the federal investment and was generally re-built 10 since 1970, when you drive along the Horsefly River causing a flood of travellers foundation for the road. and paved by 1969. Earlier in 1947, the Trans its own unique story, and Yellowhead Highway, you’re driving to the area dreaming of immense and fast As automobile popularity was rising, and Canada Yellowhead Higway Association was along a road paved with hundreds of wealth. One group known as the Overlanders, travelling the Yellowhead Trail was difficult formed to work with the communities along the beer tells it. Here is a Tyears of history and adventure. Your road trip made up of 115 men and one woman from for the average car, the two decided to offer a the highway to help develop the safety and list of some of the ones 11 follows the footsteps of fearless fur traders, Ontario, travelled through the Yellowhead Pass challenge to Westerners — anyone who could economies along the burgeoning route. After 12 you may come across Cariboo Gold Rush hopefuls, and daredevil based on the advice of a party of miners they traverse the entire road by car would be offered many voyages and ventures, the Yellowhead Model T Ford drivers! met in Fort Edmonton. Over their months- a prize similar to the one sought by Cariboo Highway was officially opened on August 15, while travelling across the The Yellowhead’s most famous traveller long journey, they suffered many losses and Gold Rush hopefuls: a gold medal. So on June 17, 1970, by B.C. Premier W.A.C. Bennett. Yellowhead Highway! BRITISH COLUMBIA — and the highway’s namesake — is Pierre separations, but their trip was successful and 1922, Charles Neiymer and Frank Silverthorne Today, the Yellowhead Highway stretches Bostonais who was an Iroquois Métis guide is still known as one of the most impressive departed in a 4x4 and, the following week, 2,960 km across the four Western provinces A PRINCE RUPERT in the early 1800s. He led countless fur journeys in Canadian travel history. George Gordon and J. Sims left Edmonton in a of Canada, containing in its path five national Wheelhouse Brewing 217 1st Avenue East traders through the seemingly impassable Half a century after Bostonais, the Model T Ford. Both pairs arrived in Victoria on parks, 90 provincial parks, and countless wheelhousebrewing.com Rocky Mountains, the first being James Canadian National Railway constructed a July 4 and were awarded gold medals. national historic sites. The road begins in B TERRACE McMillan in 1825, a chief trader with the line along that same route, which they called Despite the attention this event created, it downtown Winnipeg where fur traders and Know your Hudson’s Bay Company. He also led the rival the Yellowhead Trail. However, it wasn’t until still wasn’t until the Second World War that voyageurs met, and continues through the Sherwood Mountain Brewhouse limits! Please #101-4816 Hwy 16 West The historic Trans Canada Yellowhead Highway is a major North West Company through his route as after the First World War that people began to the road saw much development. During prairies and Rocky Mountains to the pristine don’t drink and sherwoodmountain.beer well. French voyageurs referred to him as conceive of a car-worthy road in its place. In the war, displaced Japanese Canadians in islands of the Haida Gwaii on the West Coast. drive. Tête Jaune (which translates to Yellowhead) 1921, a CNR surveyor and the president of the internment camps were forced to work on Some incredible adventures have been had C VALEMOUNT Three Ranges Brewing Co. because of the blonde streaks in his hair Edmonton Automobile Association formed the road. Their labour built a path through on the legendary Yellowhead Highway — we 1160 5th Avenue — and so his route became known as the a committee to lobby for the creation of the Jasper and into the Fraser Valley. With all of hope Go Yellowhead helps you make yours a threeranges.com PHOTO CREDITS: TRANS CANADA YELLOWHEAD HIGHWAY ASSOCIATION ARCHIVES ARCHIVES ASSOCIATION ASSOCIATION HIGHWAY HIGHWAY YELLOWHEAD YELLOWHEAD CANADA CANADA TRANS TRANS CREDITS: CREDITS: PHOTO PHOTO Yellowhead Pass. Yellowhead Highway. Both believed that the these improvements, the road received more memorable one! STOCK.ADOBE.COM/HAYWIREMEDIA CREDIT: PHOTO economic driver for all those communities and businesses 20 GO Yellowhead 2018 goyellowhead.com 21 12 GO Yellowhead 2018 located on or near the highway. Adventurous & Leisurely British Columbia How do we convert a traveller passing THE GUIDE IS AVAILABLE AT through into a traveller who stops and uses services and adds to the economic The most eastern stretch of the highway runs through Manitoba, local, provincial & chamber of commerce visitor where the Yellowhead Highway viability of your community? The Go • ends in Winnipeg. The Municipality of Russell-Binscarth is the Yellowhead Travel Guide plays an gateway to several outdoor sites, including Asessippi Ski Area & Resort, Asessippi Provincial Park, Lake of the Prairies, and information centres Spear Lake. Stop at Minnedosa Beach and enjoy the Adventure important role in informing and educating sandy beaches, take a swim, have a picnic, or rent a kayak and head out on the water! Helicopter Skiing The beach is about 15km from downtown If you’re looking to get away from the Minnedosa and in the winter is cleared for crowds to off-trail, fresh powder, heliskiing pond hockey and ice fishing! is for you! Enjoy a quick flight to the top of travellers of the many services, attractions, If you’re looking for some history, visit the trail, and follow your experienced guide the Margaret Laurence Home in Neepawa. down the mountain. MANITOBA Laurence was an iconic Canadian author. You • Mike Wiegele Helicopter Skiing, Blue River select hotels, campgrounds & RV sites can also tour the Farmery Estate Brewery, wiegele.com community events, and festivals offered • which is one of the few breweries in the world • Crescent Spur Heli Skiing, Crescent that grows its own wheat and hops and brews Spur crescentspurheliskiing.com it on site! • Bearpaw Heli-Skiing, Make sure to stop at “Happy Rock” in Sinclair Mills Gladstone and get your picture taken with bearpawheliskiing.com year-round. It has a well-established this iconic mascot. “Happy Rock” was featured Whitewater Rafting • Yellowhead in 2010 by Canada Post on a commemorative Heli-Tours, Valemount Regardless of your stamp. yhlhelitours.com experience, these rafting The last stop of the Yellowhead Highway companies have an distribution program covering all four attractions, historic sites & museums is Winnipeg, the capital and largest city Aerial Stunts adventure for you! in Manitoba. Winnipeg is home to over Get your blood pumping • Interior Whitewater • Expeditions, Wells Gray Park 25 museums, festivals, and an internally with some zipline, free-fall, acclaimed ballet company. A must-visit while and drop adventures! interiorwhitewater.com in Winnipeg is The Forks, a historic site where • Treetop Flyers at Chase • Mount Robson Whitewater provinces. The popularity of the Go warehouses have been turned into shops and Canyon, Chase treetopflyers.ca Rafting, Valemount mountrobsonwhitewater.com Assiniboine Park restaurants right on the intersection of the • WildPlay Element Parks, Kelowna PHOTO CREDIT: ASSINIBOINE PARK CONSERVANCY PARK ASSINIBOINE CREDIT: PHOTO Conservancy Assiniboine and Red rivers. wildplay.com PHOTO CREDITS: STOCK.ADOBE.COM/STEVE ROSSET; TREETOP FLYERS; TOURISM VALEMOUNT/TED ZIMMERMAN CREDITS: PHOTO BARKERVILLE PARK; STOCK.ADOBE.COM HISTORIC& TOWN Yellowhead Travel Guide is confirmed by • selected fuel centres along the highway 52 goyellowhead.com 53 24 GO Yellowhead 2018 the virtual 100% pickup we experience every year. Not everyone travelling along We also supply guides to visitor information centres along the the highway has access to Wi-Fi and may American border, allowing them to fulfill the many request for Location Highlights be reluctant to use up their data plans. Our information on what the traveller can expect when they reach Saskatchewan LOIS HOLE CENTENNIAL GOOD SPIRIT LAKE PROVINCIAL PARK PROVINCIAL PARK West of Edmonton and 55 km northwest of Yorkton UNESCO goyellowhead.com website satisfies all on- the Trans Canada Yellowhead Highway. St. Albert Rated one of the Top Ten Beaches Over 220 species of birds have in Canada! Designated been recorded in the park. Sites VERMILION PROVINCIAL PARK NATIONAL PARK 80 km west of Vermilion There are 18 UNESCO Family PRINCE ALBERT line research and inquires. Protects scenic marshes and designated sites in Canada. NATIONAL PARK oxbow lakes. Two are on the Yellowhead Near Waskesiu Lake Highway, and one is a UNESCO Activities Contains a protected white Biosphere Reserve! NATIONAL PARKS pelican nesting colony and free- ranging plains bison. SGANG GWAAY ON Get a bird’s eye view of Saskatoon and the JASPER NATIONAL PARK HAIDA GWAII South Saskatchewan River as you soar Get out and stretch your legs at Located around Jasper GoExplore! Explore! Located on a small island off over them in a Hot Air Balloon! Saskatoon, The largest of Canada’s Rocky one of these parks! All Nationalnational the beautifully rugged, Pacific sundanceballoons.com Mountain Parks, known for its Manitoba west coast of the Queen stunning glaciers.