OR MOVEMENT – VISION, INNOVATION & ACTION Dear friends and partners, During two decades of our ambitious journey towards creating “The Best Country to Live In”, we at OR Movement know that the most essential action we must take is to continue to dream. As long as we continue to dream – we will never stop until we accomplish our goals and plans for a better , for all its residents.

OR Movement is intensively focused on the promotion of new centers of Israel in the and Galilee and investing large-scale efforts to attract and relocate people to these regions every year. Alongside our increasing community-building activities, we recruited numerous partners and created the infrastructure for a comprehensive national vision relevant to the current situation, and chiefly, to the future of Israel.

The Negev and Galilee Information Center, the Gateway to the Negev Visitors Center, our branding and marketing activities, fundraising efforts, promotion of government initiatives, the establishment of new partnerships, relocation of Impact Groups and the support we provide the OR communities – all are expanding, developing and flourishing.

Together with our friends, partners and supporters, we will be able to continue building the State of Israel and accomplishing things that seem impossible.

On this occasion, we would like to thank those who are marching on with us along the years, friends and supporters, local authorities and government offices who believe in our vision, the new residents of the Negev and Galilee, and the volunteers who are always ready to answer the call.

TOGETHER, WE ARE CONTINUING TO BUILD THE STATE OF ISRAEL!

Ofir Fisher Roni Flamer Executive Vice President Founder & CEO & Co-Founder

2 SHALOM TO ALL, I am extremely proud to take a glimpse back at OR Movement’s activities and achievements over the past two years.

During these years, we have promoted rural and urban communities in the Negev and Galilee and we are constantly bringing new and diverse populations to areas of national priority with a long-term perspective.

OR Movement has taken upon itself the practical concept of creating the new centers of Israel in the Negev and Galilee and transforming them into national growth engines with pillars of cooperation, communal life, and governance, serving as a compass for our strategic activity and planning for the realization of our vision for developing the Negev and Galilee.

OR Movement has been designing and promoting the next chapter in the story of the State of Israel, from a position of strength, broad perspective, and vision.

It is our honor and duty to continue this journey. We call on others to join us in leading Israeli society to take part in achieving a vision for creating a better and shared future. Sincerely,

Ilan Cohen Chairman, OR Movement Israel Advisory Board Former CEO of the Prime Minister’s office (2004-2006)

OR Movement – Vision, Innovation & Action 3 THE

Israel will become the best country to live in, anytime, anywhere, for everyone.

The Negev and Galilee will be independent, prosperous, and sustainable centers of life that will become a magnet for populations from all sectors seeking quality of life and self-fulfillment.

4 THE NEED Over the last 70 years, the State of Israel has become a superpower in defense, economy, and foreign affairs. However, there are current trends of economic inequality, social disparities, and religious and ethnic tensions between the prosperous center and the weaker Negev and Galilee that jeopardize the state’s future. By 2048, Israel’s population is expected to double to 17 million people and if we do not change the direction we are going, the situation will continue to decline. Unfortunately, the State of Israel does not have a bold vision, a clear plan, and implementation mechanisms to deal with these developments. The reality is that the State of Israel needs to re-establish itself again in the next 30 years and create a solid foundation that will secure Israel’s future for the next century.

OR Movement – Vision, Innovation & Action 5 Our mission is to transform the Negev and Galilee from peripheral regions into independent prosperous centers of life. To this end, a national partnership of leaders will be formed to create one vision for all sectors and encourage the government to plan and implement projects based on the “Israel 2048: A Shared Future” vision. This will generate a demand for new pioneers with a fresh spirit, innovative entrepreneurs, and investments that will create a new future in these regions.

6 OUR PARTNERS There is strength in unity, teamwork, and collaboration. Handreds of our partners span across all sectors of Israeli society. Their ongoing partnership and support is the cornerstone of the realization of the Negev and Galilee developing as Israel’s future growth engine.

Itzik Danino Drorit Wertheim Prof. Rivka Carmi Mayor of Chairman of the Keshet Former President of

business Broadcasting Ben-Gurion University of Ac a demic Municipal the Negev

"We are fortunate to be “I believe that the future “Israel’s future is full of one of the Negev cities to growth of Israel lies in the promise. I am watching the partner with the Negev and the Galilee, next generation of leaders government and the OR and it is these regions that as they move through the Movement in the need to attract hundreds university system, and I "Equitable Cities" project, of companies and masses know how deeply they a program that provides of people to create an care about this homeland. employment and independent work The OR Movement is entrepreneurial and environment..” working to secure it and educational opportunities ensure its value and in vibrant communities stability for these young that will give the younger Israelis and for many generation a good reason generations to come.” to live in the Negev."

OR Movement – Vision, Innovation & Action 7 O46,000UR of OR Movement pioneers live in newPI and renewed communitiesO of the Negev and Galilee. Handreds of pioneer groops have been established and accompanied to the Negev & Galilee

“We wanted to make a change and looked all over the country for a small community where we could develop and contribute to the community.

During one of our stops, we met OR Movement and they introduced us to Sufa. A magical little place that allowed us to fulfill our dreams. We had no difficulty integrating and very quickly found ourselves sitting on every possible committee on the kibbutz.

Many people think what we did was admirable and courageous, but from our point of view, we didn’t do anything extraordinary. We

Community simply left the hustle and bustle of the center and built our own quiet corner.”

Tomer and Shaked Bar Oz Kibbutz Sufa Moved from Kiryat Ono

8 OUR PIONEERS “I dreamed of setting up a home for art and creative events. enabled me to fulfill my dream. I founded The Me’ever (Beyond) Program: a huge hangar with circus workshops, dance, crafts, training programs and festivals for locals and guests from around the world.

I met the OR Movement after I came to Mitzpe Ramon, and they helped me find a location, build the project, and find a way to

creative focus it around a developmental impact group whose purpose is to strengthen the south.

Life in Mitzpe Ramon is much quieter. The transition from the big city was a major adjustment. Nevertheless, the quiet helped me adapt to my new life with a new, healthier Lifestyle.”

Dan Levi - Mitzpe Ramon Moved from Jerusalem

OR Movement – Vision, Innovation & Action 9 ACCOR Movement’sO accomplishmentsMPL 2002 -2019 8 34 New Impact Communities Groups

were established by OR of new pioneers have Movement: Mitzpeh Ilan, been forged and Eliav, Merhav Am, accompanied to the Be’er Milka, Givot Bar, Negev & Galilee Sansana, Carmit, and Chiran (8 additional communities are in the pipeline for development) + 46,000 OR Movement pioneers

live in new and renewed communities of the Negev and Galilee

10 ACCOMPLISHMENTS 63 93 19 existing Public & Government Communities Community decisions Facility (rural and urban) were Projects were intiated for the strengthened and development of the expanded in the Negev Negev and Galilee. These and the Galilee were established, among initiatives are towards them: community government commitment centers, entrances, to the centennial vision synagogues, mikvehs, of creating three centers daycare centers and for Israel nursery schools, sports fields, parks, temporary rental sites and more

OR Movement – Vision, Innovation & Action 11 OR ON THE MAP

Sderot Ashqelon Beer Milka OFAKIM

givot bar Beer-Sheva sansana Shezaf carmit hiran

Mitzpe Ramon Kseyfe mirhav am Kassif Arad

Eilat

Over the years, the OR Movement has developed models for changing and creating demand in the Negev and Galilee. This is partially done through dozens of public and communal building projects, resulting in tens of millions of dollars in partnership from donors and state authorities. The following is a partial list of these projects and their location on the map of Israel.

12 OR ON THE MAP

Nahariyya

Tel Aviv Caesarea Acre Natania Haifa Shlomi Herzlia mitzpe ilan Karmiel

6 Arraba Nazareth Golan Afula QIRYAT SHEMONA Kiriat Gat Safed Tiberias Hatzor HaGlilit Beit She’an

Katzrin Jerusalem

OR NEW COMUNITIES

EQUITABLE CITIES

OR COMUNITIE PROGJECTS

OR Movement – Vision, Innovation & Action 13 SO MUCH HAS BEEN DONE

14 OR Movement – Vision, Innovation & Action 15 16 THERE’S MUCH MORE TO DO

OR Movement – Vision, Innovation & Action 17 The economy of Israel is growing rapidly and is technologically advanced by global standards. Israel has a relatively low unemployment rates and has contributed tremendous innovation in all areas. However, not all parts of Israeli society benefit from these trends. Over the last decade, we are finding increasing societal gaps between the center of Israel and the Negev and Galilee.

Israel’s population is growing at an incredible rate and by 2048 - the 100th anniversary of the State of Israel, we are expected to number about 17 million residents; 13 million people will live between Nazareth and , while only about 4 million are expected to live in the Negev and the Galilee.

In other words, the Negev and the Galilee, which comprise 75% of Israel’s territory, will house only 25% of the population and the entire Now country will depend on one economic center.

An economy and population of 17 million who are dependent on one small state center will Haifa GALILEE 1.45M cause overcrowding, prohibitive housing prices, immovable traffic, and overall loss in quality of life. If the situation continues, along with the state’s forecasted population growth, the CENTER 6.75M problems will be exacerbated, and the Gush Tel Aviv Jerusalem Dan region will be one of the most densely populated.

Beer-Sheva

NEGEV 0.75M

Eilat

Courtesy of OR Movement 9,000,000

18 The time to act is now. For the first time in Israel’s history, we have adequate time to research, plan, and execute this major national change - which is why we have established a vision and a plan for the future of Israel.

This plan will drive the advancement of transportation, education, health, and employment and decrease inequality across the state.

Israel is a unique country in terms of demography, geography, culture, and population growth. In order to define the key components to achieve this vision, we examined and learned from a variety of examples who were successful in other parts of the world. In partnership with TASC, an international management- consulting firm and our Century Group, we have started developing the master plan. 2048 2048 Expected Desired

Haifa GALILEE 2.4M Haifa GALILEE 4.5M

Tel Aviv CENTER 13M Tel Aviv CENTER 9M Jerusalem Jerusalem

Jerusalem Beer-Sheva Beer-Sheva

NEGEV 1.6M NEGEV 3.5M

Eilat Eilat 17,000,000 17,000,000

OR Movement – Vision, Innovation & Action 19 We cannot replace the Israeli government, but in light of the experience and success we have accumulated over the last 16 years, we can drive the Israeli government to plan, budget, and execute visionary-driven projects that will change the situation and make the Negev and Galilee independent and prosperous centers of life. Stage One Initial Flywheel 4 Pillars of the OR Movement operates as the vision’s Flywheel flywheel and drives a process of recalculating Israel’s future road map. NATIONAL PARTNERSHIP Bringing together a group of 200 influential 2-5 years partners prompting broad networks to

Or M o ve m ent implement plans for 2048 called “The Economic Impact: Centennial Group” ~$250 million Strategy - a SHARED VISION Providing strategy and planning tools for decision-makers based on the 2048 vision and gaining commitment for implementation

Tactic - LEADERS & PIONEERS Building public support for “Israel 2048 - A y g Ta e c Shared Future” to motivate investment in t t a i c the Negev and Galilee and encourage r

t s PARTNERSHIP people to relocate and make a life there

practice - FACTS ON THE GROUND practice Proving the feasibility of large-scale projects by developing facts on the ground, revitalizing neighborhoods, developing towns, attracting industry and building attractions in the Negev and Galilee

20 stage stage two three Creative Government Flywheel Commitment The government adopts the vision, to Implementation commencing in a vision-guided planning Full implementation by the government and the process and runs pilot projects private sector

GovErnm e nt 5-10 years 10-15 years Economic Impact: Economic Impact: ~$4 billion private sector ~$10 billion

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A. Pilot projects B. Visionary planning & policy C. Implementation mechanisms

OR Movement – Vision, Innovation & Action 21 Among the dozens of projects and programs that OR Movement is implementing, there are 4 major leading projects that will ensure the success of the entire process in the next 3 years. These are the sustainable flagship projects through which we aim to make this vision a reality:

Lab for the Future of Israel The Gateway to the Negev Visitors Center’S goal is to It is enormously important to establish a neutral, unique, and innovative sphere, which will serve BRING 250,000 new visitors as a professional research and implementation Stereotypes and misconceptions have most platform for promoting policy and providing Israelis disregarding the Negev as a viable precedents for solutions to the challenges of opportunity. As a response to this growing Israel’s future trend, we opened The Gateway to the Negev The Lab will create a compass and develop Visitors Center in the heart of the old city of policy tools for a national plan to establish the Be’er Sheva new centers in the Negev and Galilee The Negev Visitors Center is a one-stop-shop to 1. Data management, collection, and processing; challenge those misconceptions and bring the developing decision-making tools; developing a opportunities of the Negev to light through the tracking index and publishing an annual report lense of the 2048 Vision 2. Strategic projects and promoting initiatives 1. Exposure to the Negev’s Future – Information from all areas of life on the national, regional, about the region’s tremendous importance, in and municipal level; Formulation of future maps, all its aspects, and a view towards the future required policy and implementation tools in context of the “Israel 2048” Vision 3. Developing new models and economic 2. A Call to Move to the Negev – Presentation of analyses; A macroeconomic-business plan to opportunities found in the Negev as one of shared vision assess and analyze the economic viability Israel’s three future regional centers, 4. Promoting the plan, policy and the initiatives encouraging the center’s visitors to choose to in government ministries; Parliamentary lobbying live in the Negev as a means to achieve quality of life and self- fulfillment 5. Managing partnerships; The “Centennial Council;” The national “Centennial Group;” and 3. Changing the Image of the Negev – Breaking “Centennial Groups” for the Negev, the Galilee, stereotypes and fostering a sense of familiarity, and business sector connection, and affection for the Negev

6. Formulating methodologies and training LEADERS & PIONEERS 4. A Regional Center Providing Information, materials; training programs for recruiting Conferences, Tourist Attractions, Tours, and relevant parties; publicity Quality Activities in Be’er Sheva and throughout the Negev

22 THE Information Center’S goal developing 8 Equitable Cities is to RELOCATE 100,000 in the Negev and the Galilee additional pioneers to the The “Equitable Cities” program was Negev and the Galilee conceived as a joint national project of the OR Movement, the Ministry for Social Equality and Relocating to the Negev or Galilee is a life the Ministry of Housing changing decision. When relocating, there are many challenges and much to research and The program is a multi-channel accelerator think about. From school, to communities, jobs, aimed to reduce gaps between development and housing, it can be an incredibly daunting towns and the cities in the center of Israel, to task for the average citizen strengthen the cities in the periphery, and as a result affect the whole region That’s why we have an information center available to anyone who is interested in relocation. 1. Vision and Business Plan for Urban Our experience shows that for every family we help Development and Economic Growth Mapping, relocate in the Negev or Galilee, the region often studying and analyzing existing plans and gains many more families who move to join them. By unique assets in the city and creating a directly assisting such families through the relocation comprehensive local business plan process each year, these families act as a catalyst 2. From Neighborhood to Community to increase growth, economically and socially (Community Building) Creating value and social 1. Spread awareness and create demand for empowerment for existing and new people who are searching for quality of life and neighborhoods, in order to minimize social gaps, an opportunity to build their homes in the Negev develop joint goals, and attract new residents and Galilee 3. Impact Groups - Relocation of “impact 2. Our consultants cover three languages, are groups” that will result in local experts in understanding people as individuals, entrepreneurship in the business and social and guide callers through every step of their spheres including establishment and guidance relocation through relocation and project implementation

LEADERS & PIONEERS 3. Compile and manage extensive databases for 4. Marketing, Branding and Development of information on hundreds of Negev and Galilee Local Pride Branding, marketing and production communities

FACTS ON THE GROUND of materials, creation of an active and multi-age 4. Promote articles and news items in the national network of local people, and participation of media regarding the Negev, Galilee and Israel local public and key figures in the process of 2048: A Shared Future – The Centennial Vision “collective impact” for urban growth

OR Movement – Vision, Innovation & Action 23 ONE VISION FORCE

OR Movement is a family of people from all parts of society who choose to dedicate their lives to the mission. In order to be able to provide a perfect solution to the challenges, we operate around 9 teams in the following disciplines: strategy, policy, economic growth, community, engineering, data, partnerships, marketing and impact groups.

24 ONE FORCE

“ The purpose of youth, and of all good men in the country, is to add light, to do a bit more than what the state is asking from them, as much as possible – to do the maximum...” David Ben Gurion, in a letter to Amos Oz, 1954.

OR Movement – Vision, Innovation & Action 25 Advisory

BIsrael oard Advisory Board​

The OR Movement Israel Ilan Cohen Erez Meltzer Drorit Wertheim Advisory Board consists Chairman OR Movement Chairman of the Board, Chairman of the Keshet of outstanding leaders Israel Advisory Board Hadassah Hospital Broadcasting (WLC member) in their fields, leaders Former CEO of the Prime who contribute their Minister’s office (2004-2006) time and experience in leading the OR Movement to realize its vision and meet its goals. Members of the board meet several times a year in order to receive regular reports Ayelet Frish Eran Shalev Rami Shalmor on the ground, and to Owner, Frish Strategic Managing Partner, Former CEO & Chairman guide the development Consulting Ltd. KPMG - Somekh Chaikin Shalmor Avnon Amichay / Y&R of the organization to Advertising & Interactive meeting its goals and objectives

Managment

Ofir Fisher Roni Flamer Ori Rath Executive Vice President & CEO & Co-Founder COO Co-Founder

Elior Bar Aviva Botbul Yair Sherf Director of Strategy Comptroller Director of Community Development

26 wlcPresented in alphabetical order by first name World

Art Wrubel Doron Livnat Edmond Safra Leadership New York (NY) Israel New York (NY) Council Our World Leadership Council is made up of visionary leaders and partners who Gary Debode Ishaia Gol Jeff Swartz New York (NY) New York (NY) Boston (MA) support our actions, provide expert counselling and advice to the OR Movement leadership. Our World Leadership Council is growing and is a valuable pillar of support in every step we take Harry Bloomfield Igal Jusidman Jeremy Halpern Montreal New York (NY) Livingston (NJ)

Martin Abramson Martin Franklin David Morris Moshe Greenberg Raya Strauss Israel Miami (FL) London & Israel Israel Ben-Dror Israel

Richard Mack Robert Wiener Samuel Delug Victoria Hearst Wendy Fisher New York (NY) Harrison (NY) Los Angeles (CA) Montrose (CO) New York (NY)

OR Movement – Vision, Innovation & Action 27 IF NOT US 02/2020 STUDIOR who? IF NOT TOGETHER how? IF NOT NOW when? Now is your chance to be part of building the Negev and Galilee and help make Israel stronger than ever. Thank you!

www.ormovement.org [email protected] Tel: +972-08-6299000 Bloomfield Gateway to the Negev, 30 HaHagana St., Be’er Sheva, 8421122 Israel