Impact Report Innovation to Impact We Believe Good Food Belongs to People, Not Landfills
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Impact Report Innovation to Impact We believe good food belongs to people, not landfills. Here’s a great statistic: Our service level stands at 99%. We miss From the CEO only one percent of available food rescues. And our volunteers— “So glad somebody is finally doing our Food Rescue Heroes—have completed more than 18,000 of something about this! I hate seeing all this them in three years. This year alone, we will complete as many. food go to waste.” Or more. That’s one of the most common responses we hear when We have sparked unprecedented civic engagement—building the largest volunteer we talk about what 412 Food Rescue does. food transport network in the U.S. It is reliable. It is resilient. And grows more each day. No one likes to waste food. No restaurant staff, grocery employee, or any person in the food industry feels happy At 412 Food Rescue, we believe in people. Our technology is powered by everyone’s about being the one to have to throw away the unsold desire to do good. food at the end of the day. There is a visceral reaction to taking perfectly edible food and throwing it in the garbage because there is nothing right about it. I say that unequivocally. Nothing. We understand that it’s a challenge. The infrastructure to support redirecting surplus Leah Lizarondo from food retailers has not existed. Until now. Co-Founder, CEO The goal of 412 Food Rescue has been to build that infrastructure. And as we scale in Pittsburgh, working with more than 400 food retail locations, we are reaching major milestones that break food rescue barriers. This year and beyond, we begin to share that infrastructure with other cities. Technology is essential to making this happen. In November 2016, we launched the first version of our app, Food Rescue Hero, making it possible to coordinate thousands of volunteers. Since then, more than 4,000 people have downloaded, registered, and raised their hands to be part of our network of volunteer drivers—receiving push notifications of available food and rescuing food that’s near them. “You mean everyone is a volunteer?” We get this a lot too. Yes, volunteers. “How do you plan to make this sustainable?” Sometimes, we (lovingly) understand that this question means, “I’m uncomfortable with relying on people’s desire to do good.” But think about firefighters. We have more than 1.1 million firefighters in the U.S. – almost 70% of whom are volunteers. People step up. We just need to give everyone a chance to do so. Our food rescue heroes 1 2 A statistic that is entering the public vernacular. 2011 Jonathan Bloom wrote “American Wasteland: How America Throws Away Nearly Half of Its Food (and What We Can Do About It),” catalyzing awareness for the food we waste. 2012 40% of food National Resources Defense Council released the landmark report “Wasted: How America is Losing Up to 40% of its Food from Farm to Fork to Landfill.” It is the most downloaded report in NRDC history. goes to waste. Tristram Stuart gave a TEDSalon Talk in London, “The Global Food Waste Scandal.” It has been viewed more than 1.5 million times. 2018 Paul Hawken wrote the New York Times bestseller “Drawdown: The Most Comprehensive Plan Ever Proposed to Reverse Global Warming.” Of the 100 most substantive solutions to reverse global warming, reducing food waste has the third largest impact on the environment. 3 4 Food that is People care about food waste. sent to landfill Media coverage about Remains food waste grew unharvested 52.4 at farms 10.1 25% million* million* per yea r from 63 million* wasted 2011-2016 *tons annually in the U.S. In a 2016 poll, 74% of adults reported that the 12.7% issue of wasted food was LESS THAN 1/3 important to them. of U.S. population of the food we are food insecure throw out would be enough to feed 16.6% 30.4% this population. households headed by with children single women We need to act. In 2012, The European Parliament passed a resolution to halve food waste in THE U.S. WASTES RESOURCES the European Union by 2025. WHEN WE WASTE FOOD. The United Nations agreed on the need to halve per capita food waste in the consumer and retail sectors and reduce food loss along production and 2.6% 21% 18% supply chains by 2030 as part of the Global Sustainable Development Goals. of all greenhouse of all agricultural of all farming In 2015, Food Recovery Act was introduced to Congress, the first food waste gas emissions water usage fertilizer bill in the U.S. It was followed by the Food Date Labeling Act and the Food Waste Transparency Act. The same year the U.S. government declared a - $218,000,000,000 similar national 50% food waste reduction goal by 2030. Sources: ReFed, United States Department of Agriculture (USDA), Source: NRDC 5 Natural Resources Defense Council (NRDC) 6 We have a long way to go. The EPA prioritizes the strategies for food recovery. The top levels of the hierarchy are the best ways to prevent and divert wasted food because they create the most benefits for the environment, society, and the economy. REDUCE Avoid generating1 food waste FEED PEOPLE IN NEED Donate extra food to food banks, soup kitchens2 and shelters FEED LIVESTOCK Surplus food unsuitable for human consumption 3supplied as animal feed ANAEROBIC DIGESTION Food waste converted to produce bio-fertilizer 4and energy COMPOST Food waste converted to produce5 compost LANDFILL Last resort to disposal 97% 6 of food waste still ends up in landfills. 7 8 We believe good 412 Food Rescue was founded to address the disconnect between food waste, food belongs food insecurity, and environmental sustainability. The fact that we waste 40% of our food is an extraordinary to people, not opportunity we cannot ignore. landfills. Our Mission 412 Food Rescue’s mission is to prevent perfectly good food from entering the waste stream and redirect to nonprofits that serve those who are food insecure. We believe good food belongs to people, not landfills. 9 10 Food Waste by Industry We relentlessly innovate to tackle 16% Farms the logistics challenge of retail 10M tons food recovery. 2% Manufacturing 8M 1M tons TONS 7M TONS Consumer 40% Facing Business 5M 25 M tons TONS 4M TONS 43% Homes 27M tons 0.5M TONS full-service restaurants full-service supermarkets, grocery stores grocery supermarkets, centers and distribution & institutional food-service limited-service restaurants Source: ReFed government 11 12 The problem of food waste in the retail sector. Traditional logistics models do not work for food recovery at the retail level. Food surplus at the retail sector is difficult to recover for many reasons. Food retail is a highly distributed network. Food surplus at wholesale and retail can be unpredictable with relatively small quantities of food at each location. Food at retail is approaching the end of its useful life – produce is ripe or approaching its expiration date. It needs to be used right away and will not survive the time lag of a truck-warehouse distribution model. 52% While smaller in quantity at each location – food surplus at retail, when aggregated, accounts for almost half of all food that is wasted. of food that goes Impacting food insecurity is about to waste is providing fresh food. produce – food that is difficult to access 15% 47% for those in poverty. of national food of what donations are fresh food 412 Food Rescue distributes is fresh food Source: Fast Company, November 2017 13 14 “The Uber of Food Rescue” In November 2016, we launched our app “Food Rescue Hero.” 6 minutes Median time between push notification to a rescue being accepted 5miles Average distance between donor and nonprofit We move people to move food. Our technology enables us to access a network of more than 4,000 drivers – our Food Rescue Heroes – the largest volunteer food transport network in a We have a highly resilient and single urban region. This network grows everyday. reliable food transport network. Food rescue changes the way we volunteer and participate in civic action. It is 412 Food Rescue’s Rescues completed quick, easy, timely, and of-the-moment. The rewards are immediate and direct service level to date — volunteers see their impact right away. Driving all over the region, volunteers visit and get to know communities, creating relationships that may not have happened otherwise. 99% 18,234 17 18 Food Rescue Heroes Merecedes Williams Rebecca Maclean 412 Food Rescue is probably the It’s such a great way to be a small part coolest nonprofit that Pittsburgh of something that makes a big impact. could have ever come up with. Our regular runs are less than an hour a It’s just the perfect opportunity week. We spend more time than that in for families, community members, a week running off at the mouth in our anybody, to get involved and do local coffee shop. 412 Food Rescue told something as simple as going us recently we’d rescued over 2,000 to one location and picking up pounds of food in June of this year. A something...and giving it to an ton of food in a month saved from the agency who would completely landfill! How many people did we help benefit from it. to feed? All in time that is easy to set aside. It’s mind boggling. Paul Jackson Melinda Angeles The biggest highlight is having The best experience I have fun while doing something for when I volunteer is when others, it brings me joy and I deliver the food and the laughter after shoving 500 people I deliver to hug me! loaves of bread in my car Meeting people that I floor to ceiling.