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SAP Annual Report 2008 Innovation Starts with an Idea 006 SAP ANNU SAP A 056 L RE L P O R T 2008 2008 T INNOVAT Group Headquarters SAP AG 064 Dietmar-Hopp-Allee 16 50092667 I 69190 Walldorf W ON STARTS Germany www.sap.com I TH AN IDEA. 132 SAP ANNUAL REPORT 2008 236 FINANCIAL SUMMARY FINANCIAL CALENDAR FACTS AND FIGURES 2009 April 29 Preliminary results for the first quarter of 2009 SAP Share in Comparison with the DAX 30®, the Dow Jones EURO STOXX 50® and the S&P North Software-Software Index Total Revenue Software and Software-Related Service Revenue January 1, 2008 to February 28, 2009 | percent € millions | change since previous year € millions | change since previous year May 19 Annual General Meeting of Shareholders, SAP Share (Xetra®) 7,514 8,509 9,402 10,256 11,575 5,184 5,955 6,605 7,441 8,466 Mannheim, Germany 120 DAX 30 Performance Index (Xetra) +7% +13% +10% +9% +13% +10% +15% +11% +13% +14% Dow Jones EURO STOXX 50® – Price Index May 20 S&P North Software-Software Index – Price Index 12,000 9,000 Dividend payment 110 9,000 6,750 6,000 4,500 July 29 3,000 2,250 Preliminary results for the second quarter of 2009 100 0 0 2004 2005 2006 2007 2008 2004 2005 2006 2007 2008 October 28 90 U.S. GAAP data / IFRS data U.S. GAAP data / IFRS data Preliminary results for the third quarter of 2009 80 2010 Operating Profit Operating Margin € millions | change since previous year Percent | change since previous year in percentage points (pp) January 28 70 Preliminary results for fiscal year 2009 2,018 2,337 2,503 2,698 2,701 26.9 27.5 26.6 26.3 23.3 Press and analyst conference and teleconference 60 +17% +16% +7% +8% + 0% +2.4 pp +0.6 pp - 0.9 pp - 0.3 pp - 3.0 pp June 8 2,800 24 Annual General Meeting of Shareholders, 50 2,100 18 Mannheim, Germany 1,400 12 700 6 June 9 40 0 0 Dividend payment 2004 2005 2006 2007 2008 2004 2005 2006 2007 2008 01 02 03 04 05 06 07 08 09 10 11 12 01 02 U.S. GAAP data / IFRS data U.S. GAAP data / IFRS data Core Enterprise Applications Vendor Share 1) Revenue Breakdown by Type of Activity (IFRS) Revenue Breakdown by Sales Destination (IFRS) Profit After Income Taxes (IFRS) / Net Income (U.S. GAAP) Percent | change since previousFarbabstufung year in percentage noch points (pp) € millions | percent | changeFarbabstufung since previous year noch | currency effect € millions | percent | changeFarbabstufung since previous year noch € millions | change since previous year nicht verbindlich! nicht verbindlich! nicht verbindlich! Rest of market 46.2 % SAP 32.8 % Training 434 Software 3,606 USA 2,890 Germany 2,193 1,311 1,496 1,836 1,908 1,848 - 5.7 pp + 4.4 pp 4% | + 6% | - 4% 31% | + 6% | - 4% 25% | + 6% 19% | + 9% – 81% + 14% + 23% + 4% – 3% Consulting 2,498 22% | + 12% | - 4% 2,000 1,500 Other service 107 Subscription Rest of Americas 990 and other software 1,000 Oracle 17.5 % 1% | - 5% | - 3% 9% | + 14% Rest of EMEA 4,013 related service 258 500 + 1.0 pp Other 70 35% | + 18% 2% | + 42% | - 1% 0 1% | - 1% | - 3% Rest of APJ 974 Microsoft 3.5 % Japan 515 2004 2005 2006 2007 2008 Support 4,602 8% | +18% + 0.2 pp 4% | + 15% U.S. GAAP-data / IFRS data 40% | + 19% | - 4% 1) Based on worldwide software and software-related services revenues on a rolling four-quarter basis, for Microsoft and Oracle business solutions only SAP Annual Report 2008 Financial Summary Financial Calendar 251 FINANCIAL SUMMARY FINANCIAL CALENDAR FACTS AND FIGURES 2009 April 29 Preliminary results for the first quarter of 2009 SAP Share in Comparison with the DAX 30®, the Dow Jones EURO STOXX 50® and the S&P North Software-Software Index Total Revenue Software and Software-Related Service Revenue January 1, 2008 to February 28, 2009 | percent € millions | change since previous year € millions | change since previous year May 19 Annual General Meeting of Shareholders, SAP Share (Xetra®) 7,514 8,509 9,402 10,256 11,575 5,184 5,955 6,605 7,441 8,466 Mannheim, Germany 120 DAX 30 Performance Index (Xetra) +7% +13% +10% +9% +13% +10% +15% +11% +13% +14% Dow Jones EURO STOXX 50® – Price Index May 20 S&P North Software-Software Index – Price Index 12,000 9,000 Dividend payment 110 9,000 6,750 6,000 4,500 July 29 3,000 2,250 Preliminary results for the second quarter of 2009 100 0 0 2004 2005 2006 2007 2008 2004 2005 2006 2007 2008 October 28 90 U.S. GAAP data / IFRS data U.S. GAAP data / IFRS data Preliminary results for the third quarter of 2009 80 2010 Operating Profit Operating Margin € millions | change since previous year Percent | change since previous year in percentage points (pp) January 28 70 Preliminary results for fiscal year 2009 2,018 2,337 2,503 2,698 2,701 26.9 27.5 26.6 26.3 23.3 Press and analyst conference and teleconference 60 +17% +16% +7% +8% + 0% +2.4 pp +0.6 pp - 0.9 pp - 0.3 pp - 3.0 pp June 8 2,800 24 Annual General Meeting of Shareholders, 50 2,100 18 Mannheim, Germany 1,400 12 700 6 June 9 40 0 0 Dividend payment 2004 2005 2006 2007 2008 2004 2005 2006 2007 2008 01 02 03 04 05 06 07 08 09 10 11 12 01 02 U.S. GAAP data / IFRS data U.S. GAAP data / IFRS data Core Enterprise Applications Vendor Share 1) Revenue Breakdown by Type of Activity (IFRS) Revenue Breakdown by Sales Destination (IFRS) Profit After Income Taxes (IFRS) / Net Income (U.S. GAAP) Percent | change since previousFarbabstufung year in percentage noch points (pp) € millions | percent | changeFarbabstufung since previous year noch | currency effect € millions | percent | changeFarbabstufung since previous year noch € millions | change since previous year nicht verbindlich! nicht verbindlich! nicht verbindlich! Rest of market 46.2 % SAP 32.8 % Training 434 Software 3,606 USA 2,890 Germany 2,193 1,311 1,496 1,836 1,908 1,848 - 5.7 pp + 4.4 pp 4% | + 6% | - 4% 31% | + 6% | - 4% 25% | + 6% 19% | + 9% – 81% + 14% + 23% + 4% – 3% Consulting 2,498 22% | + 12% | - 4% 2,000 1,500 Other service 107 Subscription Rest of Americas 990 and other software 1,000 Oracle 17.5 % 1% | - 5% | - 3% 9% | + 14% Rest of EMEA 4,013 related service 258 500 + 1.0 pp Other 70 35% | + 18% 2% | + 42% | - 1% 0 1% | - 1% | - 3% Rest of APJ 974 Microsoft 3.5 % Japan 515 2004 2005 2006 2007 2008 Support 4,602 8% | +18% + 0.2 pp 4% | + 15% U.S. GAAP-data / IFRS data 40% | + 19% | - 4% 1) Based on worldwide software and software-related services revenues on a rolling four-quarter basis, for Microsoft and Oracle business solutions only SAP Annual Report 2008 Financial Summary Financial Calendar 251 006 SAP ANNU SAP A 056 L RE L P O R T 2008 2008 T INNOVAT Group Headquarters SAP AG 064 Dietmar-Hopp-Allee 16 50092667 I 69190 Walldorf W ON STARTS Germany www.sap.com I TH AN IDEA. 132 SAP ANNUAL REPORT 2008 236 PUBLICATION DETAILS CONTENTS Publisher To our Shareholders SAP AG Letter to the Shareholders 002 Global Communications Executive Board 004 Design and Production Kuhn, Kammann & Kuhn AG, Cologne, Germany Transparency and Integrity Investor Relations 010 Photography Sustainability 015 Wolfram Scheible, Stuttgart, Germany Corporate Social Responsibility 018 Michael Wiegmann, Cologne, Germany Corporate Governance Report 021 Report of the Supervisory Board 029 Photography Reference Customers Compensation Report 040 Channel 4 Evergreen Solar Svendsen Antriebstechnik Declaration of the Executive Board 062 The Coca-Cola Company Wumart Independent Auditor’s Report 063 Printing ColorDruck GmbH, Leimen, Germany Review of Operations The SAP Group of Companies 069 Copyright Financial Measures Cited in this Review 077 ©2009 SAP AG Economic Conditions 085 Dietmar-Hopp-Allee 16 Business at SAP 087 69190 Walldorf Income 094 Germany Finances 100 Assets 102 Trademarks End-of-Year Situation 103 SAP, R/3, SAP NetWeaver, Duet, PartnerEdge, ByDesign, Employees 104 SAP Business ByDesign, and other SAP products and Research and Development 107 services mentioned herein as well as their respective logos Corporate Governance 113 are trademarks or registered trademarks of SAP AG in Information Concerning Takeovers 114 Germany and other countries. Risk Factors and Risk Management 114 Business in the New Year: Early News 127 Business Objects and the Business Objects logo, Outlook 127 Business Objects, Crystal Reports, Crystal Decisions, Web Intelligence, Xcelsius, and other Business Objects products and services mentioned herein as well as Financial Statements their respective logos are trademarks or registered trade- Consolidated Financial Statements IFRS 137 marks of Business Objects S.A. in the United States and Consolidated Financial Statements U.S. GAAP – Short Version 231 in other countries. Business Objects is an SAP company. Financial Statement of SAP AG (HGB) – Short Version 234 All other product and service names mentioned are the trademarks of their respective company Additional Information Five-Year Summary 240 Glossary 242 Addresses 249 Publications for Shareholders 249 www.natureOffice.com / DE-134-376285 Publication Details 250 Financial Calendar 251 250 SAP Annual Report 2008 001 LETTER TO THE SHAREHOLDERS ADDRESSES innovation Starts WITH AN IDEA Group Headquarters For More Information About the Matters Discussed in This Annual Report, Please Contact: SAP AG Dietmar-Hopp-Allee 16 Investor Relations 69190 Walldorf Europe and Asia: Germany Tel.
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