DOCSLIB.ORG

Margaret Brannan

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Margaret Brannan Be Ready for Winter National Marketing Campaign 2009/10 Communications Group 2009/10 Campaign managed by representatives from: • NHS Ayrshire & Arran • NHS Greater Glasgow & Clyde • Scottish Ambulance Service • NHS Grampian • NHS Fife • NHS Lanarkshire • NHS Highland • NHS Western Isles • NHS 24 Current Status • Three new creative routes being tested with the public • Draft media schedule for November to January • PR campaign being planned • Working with Scottish Government on timing and content of marketing campaigns planned for winter 2009/10. Winter poster 2008/09 Key Messages Be Prepared! • Re-stock your winter medicine cabinet • Use your local pharmacy • Make sure you have your repeat prescription • Know when your GP surgery will be open Sarah Heaney launches 2008/09 campaign ADVERTISING Advertising Rationale Aim campaign at high users of the NHS who are frequent visitors to their pharmacy for renewing prescriptions and purchasing OTC medicines Advertising Rationale People need to order prescriptions in advance of the holidays – we need to bring this front of mind 4-6 weeks pre-Christmas when they are stocking up on the rest of their needs – e.g. food, drink, presents Television Advertising Reaching the Audience Daytime Peak In order to reach our target audience with our reminder to re-stock, we propose to increase our up-weight on daytime airtime on STV. 60% of airtime will be viewed within Peak hours (1730-2259) in order to deliver the message to the largest TV audiences, however 40% of airtime will be viewed during daytime. Top Programming (Dec 2008) Radio Radio Station Selection Stations selected to ensure pan-Scotland coverage of our audience Radio Borders, Moray Firth Radio, Kingdom FM, Wave 102 FM, Smooth Radio, West Sound, Total Radio Forth, Total Radio Clyde, Total Northsound Radio, Real Radio, Total Radio Tay, Original 106, SIBC, Lochbroom FM, Isles FM, Oban FM, Nevis FM and Superstation Orkney Reach 1,458,000 adults in Scotland Radio Station Selection Community Stations included to ensure coverage of island and remote areas Superstation Orkney Lochbroom FM Oban FM Nevis FM Isles FM SIBC Please note coverage for Community Stations is not measured by Rajar Outdoor Outdoor Implementing Re-stock Pharmacies •Outside pharmacies, we will use 6-sheets located on the pavement and at bus shelters in close proximity to pharmacies •Run activity both inside and outside the pharmacies prompting them to re-stock AND remind them to check if their current prescriptions can last during the Christmas and New Year holidays. Outdoor Implementing Re-stock Supermarkets Proximity Supermarkets: use 6-sheets and street walks/phone kiosk advertising located in close proximity to supermarkets such as Asda, Morrisons Somerfields and Tescos allowing us to reach our target audience when they are shopping and stocking up for the festive period. Press Press Shopping message Press: allows us to reach our audience at key times during the day at morning and lunch where they may be considering shopping: • Secure a Wednesday to Friday option to run activity toward main shopping days • Run small space reminders(20 X 3 and 15 X 3 sizes) within the titles to allow us to build frequency Press Title Selection Run in highest indexing titles for our target audience • Daily Record – (5 Insertions) • The Sun – (5 Insertions) • Metro – (4 Insertions) Reach: Adults 1,296,000 PR PR Target Audience • Young families • Over 65s PR Schedule of Activity • Promoting key messages • Launch events and PR opportunities • Working very closely with all territorial Boards • Seeking steady stream of local and national coverage – print, broadcast, online Sarah Heaney & Alexandra Parade Primary School launch 2008/09 campaign Promotional Materials Poster and Leaflet • Quantities to all territorial Boards • Distributed to health venues – GP practices, community pharmacies • Local authority venues includes e.g. libraries Leaflet cover for 2008/09 campaign We are Planning for Easter 2010 • The new creative route will be used for the Easter campaign 2010 • Production will take place now in order to be cost effective. TV campaign, Easter 2009.
Load more

Recommended publications
  • Broadcast and on Demand Bulletin Issue Number 331 19/06/17
    Issue 331 of Ofcom’s Broadcast and On Demand Bulletin 19 June 2017 Issue number 331 19 June 2017 Issue 331 of Ofcom’s Broadcast and On Demand Bulletin 19 June 2017 Contents Introduction 3 Broadcast Standards cases In Breach Drivetime Gravity FM, 27 March 2017, 15:00 6 Ramsay’s Hotel Hell Channel 4, 28 April 2017, 11.00 8 Fuck That’s Delicious Viceland, 26 February 2017, 13:00 10 Sikh Channel News Sikh Channel, 18 February 2017, 11:00 13 Shaun Tilley featuring 70s, 80s and 90s Heaven Cheesy FM, 9 February 2017, 18:26 17 Martin Lowes Capital FM North East, 27 March 2017, 17:30 19 Sam Rocks Rugby Sam FM (Bristol), 26 February 2017, 12:00 22 Jail Chittian Akaal Channel, 14 November 2016, 21:04 Health Show Akaal Channel, 14 November 2016, 21:38 25 Tour Down Under Bike, 21 January 2017, 15:00 31 Broadcast Licence Conditions cases In Breach Provision of information Channel i, 1 February 2017, 09:30 35 Providing a service in accordance with ‘Format’ Isles FM, 19 January 2017 to present 37 Issue 331 of Ofcom’s Broadcast and On Demand Bulletin 19 June 2017 Broadcast Fairness and Privacy cases Upheld Complaint by Mr John Shedden Party Political Broadcast by the Scottish National Party, BBC1 Scotland, 12 October 2016 39 Tables of cases Investigations Not in Breach 44 Complaints assessed, not investigated 45 Complaints outside of remit 54 Complaints about the BBC, not assessed 56 Investigations List 59 Issue 331 of Ofcom’s Broadcast and On Demand Bulletin 19 June 2017 Introduction Under the Communications Act 2003 (“the Act”), Ofcom has a duty to set standards for broadcast content to secure the standards objectives1.
    [Show full text]
  • Digital Switchover of Television and Radio in the United Kingdom
    HOUSE OF LORDS Select Committee on Communications 2nd Report of Session 2009–10 Digital switchover of television and radio in the United Kingdom Report with Evidence Ordered to be printed 18 March 2010 and published 29 March 2010 Published by the Authority of the House of Lords London : The Stationery Office Limited £price HL Paper 100 The Select Committee on Communications The Select Committee on Communications was appointed by the House of Lords with the orders of reference “to consider communications”. Current Membership Baroness Bonham-Carter of Yarnbury Baroness Eccles of Moulton Lord Fowler (Chairman) Lord Gordon of Strathblane Baroness Howe of Idlicote Lord Inglewood Lord King of Bridgwater Lord Macdonald of Tradeston Baroness McIntosh of Hudnall Bishop of Manchester Lord Maxton Lord St John of Bletso Baroness Scott of Needham Market Publications The report and evidence of the Committee are published by The Stationery Office by Order of the House. All publications of the Committee are available on the intranet at: http://www.parliament.uk/parliamentary_committees/communications.cfm General Information General information about the House of Lords and its Committees, including guidance to witnesses, details of current inquiries and forthcoming meetings is on the internet at: http://www.parliament.uk/about_lords/about_lords.cfm Contact details All correspondence should be addressed to the Clerk of the Select Committee on Communications, Committee Office, House of Lords, London SW1A 0PW The telephone number for general enquiries is
    [Show full text]
  • Pocketbook for You, in Any Print Style: Including Updated and Filtered Data, However You Want It
    Hello Since 1994, Media UK - www.mediauk.com - has contained a full media directory. We now contain media news from over 50 sources, RAJAR and playlist information, the industry's widest selection of radio jobs, and much more - and it's all free. From our directory, we're proud to be able to produce a new edition of the Radio Pocket Book. We've based this on the Radio Authority version that was available when we launched 17 years ago. We hope you find it useful. Enjoy this return of an old favourite: and set mediauk.com on your browser favourites list. James Cridland Managing Director Media UK First published in Great Britain in September 2011 Copyright © 1994-2011 Not At All Bad Ltd. All Rights Reserved. mediauk.com/terms This edition produced October 18, 2011 Set in Book Antiqua Printed on dead trees Published by Not At All Bad Ltd (t/a Media UK) Registered in England, No 6312072 Registered Office (not for correspondence): 96a Curtain Road, London EC2A 3AA 020 7100 1811 [email protected] @mediauk www.mediauk.com Foreword In 1975, when I was 13, I wrote to the IBA to ask for a copy of their latest publication grandly titled Transmitting stations: a Pocket Guide. The year before I had listened with excitement to the launch of our local commercial station, Liverpool's Radio City, and wanted to find out what other stations I might be able to pick up. In those days the Guide covered TV as well as radio, which could only manage to fill two pages – but then there were only 19 “ILR” stations.
    [Show full text]
  • Basic Essentials Fund Faqs Who Are Cash for Kids?
    BASIC ESSENTIALS FUND FAQS WHO ARE CASH FOR KIDS? Cash for Kids are the official charity of Bauer Media. Bauer Media are an international media company who run market leading radio stations and magazines. WHO ARE BAUER MEDIA? Bauer Media operate market leading radio and magazine brands in the UK and worldwide. Cash for Kids is their charity in the UK. Bauer Media UK reaches over 25 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, Kiss, Grazia, Empire, TV Choice, Take a Break, Bella, Magic and Absolute Radio. It creates and curates entertaining media content that audiences love whenever, wherever and however they want through a multi- channel strategy and a focus on product excellence and audience insight. The result is an exciting array of influential brands, content and talent which provide compelling and engaging advertising opportunities with valuable audiences for UK commercial partners. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately owned media businesses with media assets all over the globe. HOW IS CASH FOR KIDS GOVERNED? Cash for Kids is made up of three entities: England and Northern Ireland, Scotland East and Radio Clyde (West Scotland). We have a Chair and Board of Trustees for each entity. The Trustees are a mixture of Bauer Media employees and independent external Trustees. All governance is ultimately the responsibility of the Trustees. In England and Northern Ireland we are members of the Fundraising Regulator and the Charity Commission. OSCR is our regulator in Scotland.
    [Show full text]
  • BBC Radio Scotland’S Delivery of the BBC’S Public Purposes
    BBC Nations Radio Review BBC Nations Radio Review Quantitative audience research assessing BBC Radio Scotland’s delivery of the BBC’s Public Purposes Prepared for September 20 2011 Prepared by Kantar Media: Trevor Vagg, Sara Reid and Julia Harrison. Ref: 45110564. © Kantar Media. Contact: 020 7656 5500 All rights reserved www.kantarmedia.com www.kantarmedia.com reserved P a g e | 2 Contents 1. Introduction .................................................................................................................................... 2 1.1 Objectives.................................................................................................................................... 3 1.2 Methodology ............................................................................................................................... 3 1.3 Explanation of Public Purposes and performance gaps.............................................................. 4 2. Executive summary ......................................................................................................................... 6 3. Overall performance measures for BBC Radio Scotland............................................................... 10 3.1 Overall impression of BBC Radio Scotland ................................................................................ 10 3.2 Likelihood to miss BBC Radio Scotland ..................................................................................... 12 3.3 Perceived value for money of BBC Radio Scotland ..................................................................
    [Show full text]
  • Register of Lords' Interests
    REGISTER OF LORDS’ INTERESTS _________________ The following Members of the House of Lords have registered relevant interests under the code of conduct: ABERDARE, LORD Category 10: Non-financial interests (a) Director, F.C.M. Limited (recording rights) Category 10: Non-financial interests (c) Trustee, Berlioz Society Trustee, St John Cymru-Wales Trustee, National Library of Wales Category 10: Non-financial interests (e) Trustee, West Wycombe Charitable Trust Trustee, Stephen Dodgson Trust (promotes continued awareness/performance of works of composer Stephen Dodgson) Chairman and Trustee, Berlioz Sesquicentenary Committee (music) ADAMS OF CRAIGIELEA, BARONESS Nil No registrable interests ADDINGTON, LORD Category 1: Directorships Chairman, Microlink PC (UK) Ltd (computing and software) Member of and Adviser to the Board of X-Forces (XF) Ltd (supporting ex-forces and their families to start up businesses) Category 10: Non-financial interests (d) President (formerly Vice President), British Dyslexia Association Category 10: Non-financial interests (e) Vice President, UK Sports Association Vice President, Lakenham Hewitt Rugby Club Trustee, Atlas Foundation (registered charity; seeks to improve lives of disadvantaged people across the world) ADEBOWALE, LORD Category 1: Directorships Director, Leadership in Mind Ltd (business activities; certain income from services provided personally by the Member is or will be paid to this company or to TomahawkPro Ltd; see category 4(a)) Non-executive Director, Three Sixty Action Ltd (holding company;
    [Show full text]
  • Paisley FM Community Radio Licence Application Form
    Paisley FM community radio licence application form 1. Station Name Guidance Notes What is the proposed station name? This is the name you expect to use to identify the station on air. Paisley FM ‘Radio for Renfrewshire’ 2. Community to be served Guidance Notes Define the community or communities you are It is a legislative requirement that a service is intended proposing to serve. Drawing from various sources of primarily to serve one or more communities (whether or data (e.g. from the Office of Population, Census and not it also serves other members of the public) and we Survey) and in relation to your proposed coverage need to understand who comprises that community or area, please determine the size of the population communities. The target community will also be concerned and the make-up of the population as a specified in the licence, if this application is successful. whole, along with any relevant socio-economic The legislation defines a ‘community’ as: people who live information that would support your application. or work or undergo education or training in a particular (Please tell us the sources of the information you area or locality, or people who have one or more provide.) interests or characteristics in common. Answer in fewer than 300 words: Paisley FM intends to serve the communities as published in the invitation to apply, namely: Paisley, Renfrew and Johnstone and surroundings parts of Renfrewshire. It is the intention to serve the entire population of the Renfrewshire Council local government authority area. The 2015 population for Renfrewshire is 174,560 with the main town being Paisley with a total population of 74,640.
    [Show full text]
  • ORIGINAL 106 (Aberdeen) Request to Change Format
    ORIGINAL 106 (Aberdeen) Request to change Format Consultation Publication date: 23 September 2011 Closing date for responses: 21 October 2011 Request to change Format – ORIGINAL 106 (Aberdeen) Contents Section Page 1 Executive summary 2 2 Details and background information 3 Annex Page 1 Responding to this consultation 5 2 Ofcom’s consultation principles 7 3 Consultation response cover sheet 8 4 Consultation question 10 5 Request to change the Format of Original 106 (Aberdeen) 11 6 Existing Format of Original 106 16 7 Other commercial and community radio stations in the Aberdeen area 17 1 Request to change Format – ORIGINAL 106 (Aberdeen) Section 1 1 Executive summary 1.1 Ofcom has received a Format change request from Original FM Aberdeen Ltd (‘Original’) in relation to Original 106, which holds a local FM commercial radio licence for the Aberdeen area. 1.2 While retaining the station’s overall “adult alternative” theme, Original wishes to remove the obligation contained in the Format’s existing Character of Service which requires the station to be “album [track]-led”, and instead proposes the introduction of a requirement to play specific types or genres of music (“adult-oriented album tracks, classic rock and predominantly non-contemporary pop-rock hits”). No change is proposed to the target demographic of 35-59 year-olds, or to the station’s existing news and localness commitments. 1.3 A request for a Format change can be approved only if it satisfies at least one of the five criteria set out in section 106(1A) of the Broadcasting Act 1990 (as amended).
    [Show full text]
  • An Application for the West Central Scotland Licence
    An application for the West Central Scotland licence: 26th May 2016 1 Section 6 The application General information (a) Name of Applicant, Address, Telephone and E-mail address Original 96 Glasgow Ltd (Registered office) 20 Barnton Street Stirling FK8 1NE Phone 01382 901000 Mobile 07917203633 E-mail [email protected] (b) Main Contact (For Public Purposes) MAIN CONTACT Name Adam Findlay Phone 01382 901000 Mobile 07917203633 Address 11 Buchanan Street, Dundee, DD4 6SD Email [email protected] (c) Station Name (if decided) Original FM 2 (d) Area to be covered Original FM is applying for the Glasgow area licence using the cleared Cathkin Braes transmission site with the proposed specifications set out by Arqiva in the map below, with an anticipated population coverage of 1.3 million (adults 15+). The Arqiva technical specifications were released on 8th April 2016. Subject to final negotiations we would propose to use a full service and maintenance solution from Arqiva. The following technical specifications and subsequent conclusions as set out in the technical proposal: Transmission site: Cathkin Braes NGR: NS 62571 58267 Site height aod: 205m Antenna height: 57.7m agl Frequency: 96.3 MHz FM Total maximum ERP: 4 kW mixed polarisation (2 kW vertical plane + 2 kW horizontal) Anticipated adult (15+) population coverage: 1,328,163 - 1,454,732 3 Section 2 2.5 Applicants may be able to identify alternative transmission sites in the Glasgow area that would achieve similar population coverage. SUBMITTED IN CONFIDENCE - (see appendix section 2) (d) Main Contact (For Ofcom Purposes) MAIN CONTACT Name Adam Findlay Phone 01382 901000 Address 11 Buchanan Street, Dundee, DD4 6SD Email [email protected] Mobile 07917203633 4 Section 105(A): Ability to maintain proposed service 1.
    [Show full text]
  • Radio Paisley Community Radio Licence Application Form
    Radio Paisley community radio licence application form 1. Station Name Guidance Notes What is the proposed station name? This is the name you expect to use to identify the station on air. RADIO PAISLEY (or RADIO PAISLEY 2021 – dependent on City of Culture Status) 2. Community to be served Guidance Notes Define the community or communities you are It is a legislative requirement that a service is intended proposing to serve. Drawing from various sources of primarily to serve one or more communities (whether or data (e.g. from the Office of Population, Census and not it also serves other members of the public) and we Survey) and in relation to your proposed coverage need to understand who comprises that community or area, please determine the size of the population communities. The target community will also be concerned and the make-up of the population as a specified in the licence, if this application is successful. whole, along with any relevant socio-economic The legislation defines a ‘community’ as: people who live information that would support your application. or work or undergo education or training in a particular (Please tell us the sources of the information you area or locality, or people who have one or more provide.) interests or characteristics in common. Answer in fewer than 300 words: Radio Paisley wishes to serve the people of Paisley. Paisley is Scotland's largest town with a population of just over 76,000. (Source: ONS) Census information for Paisley and Renfrewshire (Census 2011) shows there is a total population of 174,000 in the Renfrewshire area that also includes Johnstone, Renfrew, Erskine and Linwood of which there is a 52/48 split between males and females.
    [Show full text]
  • RAJAR DATA RELEASE Quarter 1, 2015 – May 21 St 2015
    RAJAR DATA RELEASE Quarter 1, 2015 – May 21 st 2015 COMPARATIVE CHARTS 1. National Stations 2. Scottish Stations 3. London Stations 4. Breakfast Shows – National and London stations Source RAJAR / Ipsos MORI / RSMB RAJAR DATA RELEASE Quarter 1, 2015 – May 21 st 2015 NATIONAL STATIONS SAMPLE SIZE: TERMS WEEKLY The number in thousands of the UK/area adult population w ho listen to a station for at least 5 minutes in the Survey period - Q1 2015 REACH: course of an average w eek. SHARE OF Code Q (Quarter): 23,876 Adults 15+ The percentage of total listening time accounted for by a station in the area (TSA) in an average w eek. LISTENING: TOTAL Code H (Half year): 49,000 Adults 15+ The overall number of hours of adult listening to a station in the UK/area in an average w eek. HOURS: TOTAL HOURS (in thousands): ALL BBC Q1 14 568166 Q4 14 536759 Q1 15 553852 TOTAL HOURS (in thousands): ALL COMMERCIAL Q1 14 434769 Q4 14 450398 Q1 15 435496 STATIONS SURVEY REACH REACH REACH % CHANGE % CHANGE SHARE SHARE SHARE PERIOD '000 '000 '000 REACH Y/Y REACH Q/Q % % % Q1 14 Q4 14 Q1 15 Q1 15 vs. Q1 14 Q1 15 vs. Q4 14 Q1 14 Q4 14 Q1 15 ALL RADIO Q 48063 47851 47799 -0.5% -0.1% 100.0 100.0 100.0 ALL BBC Q 35314 34798 34872 -1.3% 0.2% 54.9 52.8 54.4 15-44 Q 15408 14840 14583 -5.4% -1.7% 40.8 38.6 40.5 45+ Q 19906 19958 20290 1.9% 1.7% 64.5 61.7 63.2 ALL BBC NETWORK RADIO Q 32262 31798 31671 -1.8% -0.4% 46.6 45.3 46.9 BBC RADIO 1 Q 10532 10433 9699 -7.9% -7.0% 6.7 6.6 6.4 BBC RADIO 2 Q 15568 15283 15087 -3.1% -1.3% 17.9 17.8 18.1 BBC RADIO 3 Q 2087 2030 2084 -0.1%
    [Show full text]
  • Torness Power Station
    Torness Power Station Emergency information for local residents © EDF Energy Nuclear Generation Ltd 2017 Barnett Way Barnwood Gloucester GL4 3RS Published by: EDF Energy Nuclear Generation Ltd in accordance with the Radiation [Emergency Preparedness & Public Information] Regulations 2001. Off site nuclear emergency information This calendar describes how the emergency arrangements might affect you as a local resident, visitor or worker. It has been issued by the site operator in accordance with the Radiation [Emergency Preparedness & Public Information] Regulations 2001 (REPPIR). Please retain this calendar. • Nuclear power stations are designed, operated and regulated to ensure that accidents are highly unlikely. However, it is prudent to have arrangements to deal with such a situation should it occur. • The information contained in this calendar tells you about these arrangements and explains what you need to do in the event of an emergency to protect you from exposure to radiation and radioactive material. Initially Go in Stay in Tune in Contents 1. Actions 2. Information 3. Further information 4. Rest centres 5. Registration card If you occupy a residential or business premises within the area, you will have been issued with a supply of stable iodine tablets. These need to be kept in a safe place, which should be recorded here in case you need to find them. Safe place: _________________________________________________________________ Torness Power Station 1 1. Actions Warning If there is an off site nuclear emergency, the primary means of notification will be: • by automated telephone notification system. Other means of notification will be: • by local radio and/or television • social media • please note that the station siren is not used for the warning of local residents.
    [Show full text]