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Sky Sport Tennis Non Sarà Soltanto Un Canale Di Eventi in Diretta, Ma Il Principale Punto Di Riferimento Per Gli Appassionati Di Tennis in Italia

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Sky Sport Tennis Non Sarà Soltanto Un Canale Di Eventi in Diretta, Ma Il Principale Punto Di Riferimento Per Gli Appassionati Di Tennis in Italia Politica Commerciale | Stagione 2021/22 Una straordinaria copertura della stagione di questo sport che sta vivendo una nuova epoca d’oro con i giovani azzurri che puntano ai vertici della classifica mondiale. Svariati tornei fino ad arrivare al più atteso di tutti, le Nitto ATP Finals, che si svolgeranno in Italia, a Torino. Senza dimenticare le tappe del World Padel Tour 2021, con tutto il meglio di questo sport che sta facendo impazzire gli italiani. Sky Sport Tennis non sarà soltanto un canale di eventi in diretta, ma il principale punto di riferimento per gli appassionati di tennis in Italia. Il piano editoriale del canale prevede, oltre ai tornei live, anche un’offerta straordinaria di rubriche e appuntamenti sul canale e on demand. Conosceremo sempre più da vicino i grandi campioni del presente e del passato e accompagneremo i giovani talenti alla conquista dei tornei in giro per il mondo. Le Properties L’evento più Tutta la stagione importante del Tutti i tornei del World Padel panorama Il Grande Slam MASTERS 1000 In queste Tour 2021. Numerosi i tornei tennistico sull’erba della stagione, un competizioni Un calendario 250 che durante mondiale arriva londinese è giro intorno al possiamo ricchissimo che la stagione sono in Italia! pronto a tornare! mondo tra Asia, conoscere più a comprenderà 19 utili per scalare il I migliori 8 Vincere questa Europa e fondo i nuovi tornei e il Master ranking e farsi giocatori della competizione America, con i talenti mondiali e Final che il 19 conoscere dal stagione, si vale un’intera migliori giocatori i grandi campioni dicembre grande pubblico sfidano per il carriera del panorama già consolidati proclamerà i titolo di mondiale campioni della ‘’Maestro’’ stagione Timeline Masters 1000 ATP 500 Masters 1000 Finals Rogers Cup City Open Washington Indian Wells Nitto ATP Finals Torino ATP 250 Masters 1000 St.Peterburg Open Masters 1000 Masters 1000 Western & Southern Open Shanghai Masters TBD Paris Rolex Masters World Padel Tour ATP 250 World Padel Tour 2 Tornei Open World Padel Tour World Padel Tour Winston-Salem Open 1 Torneo Open 2 Tornei Masters 2 Tornei Open 1 Torneo Open AGOSTO SETTEMBRE OTTOBRE NOVEMBRE Altri 3 tornei da annunciare RANKING MIGLIORI RISULTATI DEL 2021 Matteo BERRETTINI 9 ATP 250 Great Ocean Road Open Sinner - Travaglia Yannik SINNER 22 Masters 1000 Miami - Finale Hurkacz - Sinner Lorenzo SONEGO 30 ATP 250 Sardegna Open Sonego - Djere Fabio FOGNINI 31 ATP 250 Serbia Open Berrettini - Karatsev Lorenzo MUSETTI 62 Masters 1000 Madrid – Finale Zverev - Berrettini Gianluca MAGER 77 Masters 1000 Roma - Semifinale Djokovic - Sonego Marco CECCHINATO 84 ATP 250 Emilia Romagna Open - Finale Korda - Cecchinato Stefano TRAVAGLIA 87 ATP 500 Queen’s Berrettini - Norrie Andreas SEPPI 91 WIMBLEDON – FINALE Berrettini - Djokovic Salvatore CARUSO 96 Ranking aggiornato al 23/06/2021 La Finale tra il nostro Berrettini e Djokovic registra 1,523 Mio con l’11% di share sui canali Sky e si tratta della partita di tennis più seguita di sempre su Sky Sky ha deciso di trasmettere questo evento storico anche su TV8 dove registra 3,2 Mio di telespettatori e oltre il 23% di share Il torneo ha ottenuto un AMR medio di oltre 157k spettatori. Fonte: Elaborazione Sky Media su dati Auditel INDEX Sesso Età UOMINI 155 DONNE 58 4-14 5% 4-14 89 8% 15-24 30% 15-24 173 33% UOMINI 8% 25-34 25-34 109 8% 35-44 35-44 78 DONNE 67% 45-54 45-54 116 18% 24% 55-64 55-64 138 65+ 75 65+ CSE BASSA 5 CSE MEDIO/BASSA 44 CSE MEDIA 78 Classe socio-economica Titolo di studio CSE MEDIO/ALTA 159 CSE ALTA 263 1% 4% 8% CSE BASSA 4% < 14 ANNI 28% 23% < 14 ANNI 91 CSE MEDIO/BASSA 21% ELEMENTARI ELEMENTARI 20 29% CSE MEDIA MEDIE INFERIORI MEDIE INFERIORI 65 MEDIE SUPERIORI MEDIE SUPERIORI 139 35% CSE MEDIO/ALTA LAUREA LAUREA 260 CSE ALTA 48% Fonte: Auditel ; gen-giu 2021 – Canale SKY Sport Arena UOMINI + 55% Target in prevalenza maschile, abbraccia un 15-34 ANNI pubblico sia giovane che adulto. L’alto profilo +34% culturale (+63% vs ascoltatori totale tv), si accompagna a classi economiche con elevate LAUREA/MEDIA SUP. +63% capacità di spesa (+92% vs ascoltatori TV). Si evidenzia inoltre una forte concentrazione di CSE ALTA/MEDIO ALTA +92% lavoratori di alto livello e una maggiore presenza di famiglie numerose (+39% vs ascoltatoti TV) . HIGH LEVEL JOB + 212% FAMIGLIE NUMEROSE + 39% (4+ membri) Fonte: Auditel ; gen-giu 2021 – Canale SKY Sport Arena TORNEO FASE DATA PARTITA 1 ATP 1000 MIAMI FINALE 04/04/2021 SINNER - HURCACZ 2 ATP 1000 ROMA FINALE 16/05/2021 NADAL - DJOKOVIC 3 ATP 1000 ROMA SEMIFINALE 15/05/2021 SONEGO - DJOKOVIC 4 ATP 1000 MADRID FINALE 09/05/2021 BERRETTINI - ZVEREV 5 ATP 500 BARCELLONA SEMIFINALE 24/04/2021 SINNER - TSITSIPAS 6 ATP 1000 ROMA ELIMINATORIE 12/05/2021 SINNER - NADAL 7 ATP 1000 MIAMI QUARTI 02/04/2021 BAUTISTA VS SINNER 8 ATP 1000 MADRID SEMIFINALE 08/05/2021 BERRETTINI - RUUD 9 ATP 1000 ROMA OTTAVI 13/05/2021 SONEGO - THIEM 10 ATP 1000 MADRID QUARTI 07/05/2021 BERRETTINI - GARÌN 11 ATP 1000 ROMA OTTAVI 13/05/2021 BERRETTINI - TSITSIPAS 12 ATP 500 QUEEN’S FINALE 20/06/2021 BERRETTINI-NORRIE 13 ATP 1000 ROMA QUARTI 15/05/2021 SONEGO - RUBLEV 14 ATP 500 BARCELLONA QUARTI 23/04/2021 SINNER - RUBLEV 15 ATP 1000 MOTECARLO ELIMINATORIE 14/04/2021 DJOKOVIC - SINNER 16 ATP 500 BARCELLONA FINALE 25/04/2021 NADAL - TSITSIPAS 17 ATP 1000 ROMA ELIMINATORIE 10/05/2021 SINNER - HUMBERT 18 ATP 1000 MOTECARLO QUARTI 16/04/2021 FOGNINI - RUUD 19 ATP 1000 MIAMI QUARTI 31/03/2021 SINNER - BUBLICK 20 ATP 1000 MOTECARLO OTTAVI 15/04/2021 FOGNINI - KRAJINOVIC Fonte: Elaborazione Sky Media su dati Auditel TIPOLOGIA DATA TORNEO LOCALITÀ ATP MASTERS 1000 9 – 15 agosto ROGERS CUP TORONTO, CANADA ATP MASTERS 1000 15 – 22 agosto WESTERN & SOUTHERN OPEN CINCINNATI, STATI UNITI ATP MASTERS 1000 10 – 17 ottobre BNP PARIBAS OPEN INDIAN WELLS INDIAN WELLS, STATI UNITI ATP MASTERS 1000 1 – 7 novembre ROLEX PARIS MASTERS PARIGI, FRANCIA ATP MASTERS 1000 TBD ROLEX SHANGHAI MASTERS SHANGHAI, CINA ATP FINALS 14 – 21 novembre NITTO ATP FINALS 2021 TORINO, ITALIA TIPOLOGIA DATA TORNEO LOCALITÀ ATP 500 2 – 8 agosto CITI OPEN WASHINGTON WASHINGTON, STATI UNITI ATP 500 TBD TBA TBD ATP 250 22 – 28 agosto WINSTON-SALEM OPEN WINSTON SALEM, STATI UNITI ATP 250 20 – 26 settembre ST.PETERBURG OPEN SAN PIETROBURGO, RUSSIA ATP 250 TBD TBA TBD Altri 3 tornei da annunciare Pack TV · Commercial 30’’ Offerta commerciale Giorni Listino 1 Torneo Evento Periodo Spot totali Listino tot (sconto 92,8%) torneo Commercial 30'' Lordo c.a. ROLEX SHANGHAI MASTERS TBD TBD TBD 3.160 € TBD TBD ROGERS CUP TORONTO 08/08/2021 - 15/08/2021 8 22 3.160 € € 69.520 € 5.000 WESTERN & SOUTHERN OPEN CINCINNATI 15/08/2021 - 22/08/202 8 22 3.160 € € 69.520 € 5.000 BNP PARIBAS OPEN INDIAN WELLS 10/10/2021 - 17/10/2021 8 22 3.160 € € 69.520 € 5.000 ROLEX PARIS MASTERS 01/11/2021 - 07/11/2021 8 22 3.160 € € 69.520 € 5.000 ATP FINALS - TORINO 14/11/2021 - 21/11/2021 8 30 5.200 € € 156.000 € 11.200 CITI OPEN WASHINGTON 02/08/2021 – 08/08/2021 7 19 3.160 € € 60.040 € 4.300 TBD TBD 7 19 3.160 € € 60.040 € 4.300 WINSTON-SALEM OPEN 22/08/2021 – 28/08/2021 7 19 3.160 € € 60.040 € 4.300 ST.PETERSBURG OPEN 20/09/2021 – 26/09/2021 7 19 3.160 € € 60.040 € 4.300 TBD TBD 7 19 3.160 € € 60.040 € 4.300 Pack TV · Special Spot 30’’* Offerta commerciale Giorni Listino 1 special Torneo Evento Periodo Spot totali Listino tot (sconto 92,8%) torneo spot 30'' Lordo c.a. ROLEX SHANGHAI MASTERS TBD TBD TBD 7.584 € TBD TBD ROGERS CUP TORONTO 08/08/2021 - 15/08/2021 8 12 7.584 € € 91.008 € 6.500 WESTERN & SOUTHERN OPEN CINCINNATI 15/08/2021 - 22/08/202 8 12 7.584 € € 91.008 € 6.500 BNP PARIBAS OPEN INDIAN WELLS 10/10/2021 - 17/10/2021 8 12 7.584 € € 91.008 € 6.500 ROLEX PARIS MASTERS 01/11/2021 - 07/11/2021 8 12 7.584 € € 91.008 € 6.500 ATP FINALS - TORINO 14/11/2021 - 21/11/2021 8 15 12.480 € € 187.200 € 13.500 CITI OPEN WASHINGTON 02/08/2021 – 08/08/2021 7 19 3.160 € € 60.040 € 4.300 TBD TBD 7 19 3.160 € € 60.040 € 4.300 WINSTON-SALEM OPEN 22/08/2021 – 28/08/2021 7 19 3.160 € € 60.040 € 4.300 ST.PETERSBURG OPEN 20/09/2021 – 26/09/2021 7 19 3.160 € € 60.040 € 4.300 TBD TBD 7 19 3.160 € € 60.040 € 4.300 *1 solo pacchetto a torneo: verificare disponibilità prima di prenotare. **Il formato Special Spot è offerto in prelazione agli Sponsor del Torneo. Pack TV · Live Spot 10’’ Offerta commerciale Giorni Listino Torneo Evento Periodo Spot totali Listino tot (sconto 92,8%) torneo 1 live spot 6'' Lordo c.a. ROLEX SHANGHAI MASTERS TBD TBD TBD 3.792 € TBD TBD ROGERS CUP TORONTO 08/08/2021 - 15/08/2021 8 32 3.792 € € 121.344 € 8.700 WESTERN & SOUTHERN OPEN CINCINNATI 15/08/2021 - 22/08/202 8 32 3.792 € € 121.344 € 8.700 BNP PARIBAS OPEN INDIAN WELLS 10/10/2021 - 17/10/2021 8 32 3.792 € € 121.344 € 8.700 ROLEX PARIS MASTERS 01/11/2021 - 07/11/2021 8 32 3.792 € € 121.344 € 8.700 ATP FINALS - TORINO 14/11/2021 - 21/11/2021 8 32 6.240 € € 199.680 € 14.400 CITI OPEN WASHINGTON 02/08/2021 – 08/08/2021 7 19 3.160 € € 60.040 € 4.300 TBD TBD 7 19 3.160 € € 60.040 € 4.300 WINSTON-SALEM OPEN 22/08/2021 – 28/08/2021 7 19 3.160 € € 60.040 € 4.300 ST.PETERSBURG OPEN 20/09/2021 – 26/09/2021 7 19 3.160 € € 60.040 € 4.300 TBD TBD 7 19 3.160 € € 60.040 € 4.300 * Costi di produzione formato Live Spot esclusi **Il formato Live Spot è offerto in prelazione agli Sponsor del Torneo, che bloccano le categorie merceologiche Pack TV · Billboard 10’’* Offerta commerciale Giorni Listino 1 Billboard Torneo Evento Periodo Spot totali Listino tot (sconto 92,8%) torneo 10’’ Lordo c.a.
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