RR-1993-04-09.Pdf
ISSUE NUMBER 987 THE INDUSTRY'S NEWSPAPER APRIL 9, 1993 Survey Says Americans INSIDE: Not Keen On Radio News NEW SOURCE OF RTNDA's Bartlett disputes findings, says RADIO VENTURE poll is skewed in favor of TV, newspapers COMING CAPITAL Radio news gets low marks identified radio as a primary Stations may find financing for credibility when compared source of news. to television and newspapers, easier to come by - if For Granted according to a recently released Taken Congress approves a new Roper Organization survey RTNDA President David proposal to create a secondary commissioned by NAB and the Network Television Associa- Bartlett expressed skepticism loans. in market for small business tion. about radio's weak showing Page 4 According to the report, just 7% of Americans consider radio a kmsMt'ftww.fi's...'. yvwí:Sm.Xá3`v`satm8f <...,..:Wita°ai.'..Q,:: the most credible news media. News Notes That figure puts radio in a dis- GAUGING PERSONNEL White House Ready To tant third place behind televi- Radio news t ilea PERFORMANCE sion (56% ) and newspapers in credibility (22%) - and just ahead of mag- TV, papers a +e Today a manager's success Nominate Cook To FCC azines (4 %). preferred me pia must be measured in regards to Those numbers are based on At R &R's "She'd make a good chairper- survey participants' responses Radio 'inform ation' changes in the environment, the Tuesday dead- son," said Mutual Broadcasting to this question: "If you got con- product, and the inventory. Sales line, Washing- President Jack Clements. flicting or different reports of not traditional news? same news story from ra- consultant Shane Fox shows ton was burn- While Washington media the ing with ru- heavyweights and communica- dio, television, magazines, and you how to take these variables mors that the tions insiders expect quick ac- newspapers, which of the four the survey.
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