ISSN 2684-6799 (Online) Volume 12 (1) Juni 2021 pp. 1 - 5 ISSN 2086-5201 (Print) Available online UNISLA S4-Accredited – SK No. 85/M/KPT/2020 Journal Page is available at http://www.jurnalpeternakan.unisla.ac.id/index.php/ternak/index. Potential of Small-Scale Business Development and Sociocultural of Beef Cattle Farm at Pamekasan Regency: Case Study at Madura Island Asri Nurul Hudaa, Aulia Puspita Anugera Yektib, Poespitasari Hazanah Ndaruc, Jaisy Aghniarahim Putritamarad, Danung Nur Adlie, and Zulfaini Shamadf a,b,c,d,e,f Faculty of Animal Science, University of Brawijaya, Malang, East Java, Indonesia email: *
[email protected] A R T I C L E I N F O A B S T R A C T Article history: Most of beef cattle farmers in Indonesia are dominated by small-scale farmer with Received 14 December 2021 ownership of three heads per household, however the existence of small-scale Revised 30 December 2021 Accepted 13 January 2021 farmer were apparently support development into the animal sectore as whole. Available online 14 January The interview was conducted with the total respondent on 30 beef cattle farmers 2021 at Larangan Dalam and Panaguan Village, Larangan Sub-District, Pamekasan Regency. The majority of the respondents' age range was 46-50 years old, with Keywords: male breeders dominating, approximately 76.67%, with the most educational Adoption Beef Cattle qualifications being elementary school, approximately 46.67%. The age and Madura Cattle education level significantly affected the adoption rate of new technology. The Pamekasan objectives of raising livestock were fattening, breeding, and savings.